Sherly liu's thesis book fianl version

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AirPlan

Online OnTime

XIAOLI LIU 04284768 MFA Midpoint Proposal Academy of Art University Graduate School of Web Design & New Media


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GRADUATE THESIS PROPOSAL BY SHERLY LIU

I am Sherly. I am from China and living in Bay Area more than three years. This is my third semester in AAU, and I’ve got my first master degree in Animation major in Beihang University, China. However, I didn’t feel exciting about animation. So after graduation, I worked as an UI/UE Designer in MediaTek Inc. about one year in Beijing, China. After that, I moved to American. Then I found I’m still interested in the UX field, so that I decided to come to AAU to systemically learn UX. And I hope to get a good job in this field when I graduated. I like movies, music, workout, travel, cooking, etc. In most of my leisure time, I’d like to watch movies and to do workout in order to relax my brain. In vacations, I usually travel outside with my families to explore the world and get some inspirations. I hope when I finished this course my presentation skill can be enhanced and my midpoint review can be almost well prepared.

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GRADUATE THESIS PROPOSAL BY SHERLY LIU

Objective

Professional Experience

To get professional skills and knowledge as a UX designer, and then solving challenging problems and giving users more pleasureful experience.

RESUME

Department of Games, Beijing Kaixin Technology Co. UI Designer / Freelancer

Education Academy of Art University, San Francisco, CA MFA School of Web Design & New Media

Media Tek (Beijing) UX Designer II / Full-Time

Jun 2015 - Present

Beihang University, Beijing, China MFA School of New Media Art and Design Major: Creation and Theory of Animation Art

Sep 2009 - Jan 2012

Beihang University, Beijing, China MFA School of New Media Art and Design Major: Animation Art

Sep 2005 - Jul 2009

Professional Skills Nov 2011 - Nov 2012

Sketch Adobe Illustrator

Nov 2010 - Mar 2011

Adobe Photoshop Adobe Indesign Adobe After Effects

Special Miao Brand Design UI Designer / Own Business

Jan 2010 - Jun 2010

Adobe Premiere Pro Front-End Dev

Department of Creative, Bates 141 (Beijing) Designer / Intern

Jun 2009 - Aug 2009

TV Channel of Chongqing Television Station Film Editors

Jun 2008 - Aug 2008

Honors

Oct 2008 Award the Olympic Cultural Ambassador Spring Semester 2009 Excellent Student Scholarship

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AIRPLAN

PORTFOLIO http://sherlyliu.com/

Fall 2015

Principles of UX

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AIRPLAN

GRADUATE THESIS PROPOSAL BY SHERLY LIU

Inside Programming

Typography for Digital Masters

Summer 2015

Fall 2015

http://www.sherlyliu.com/601/ 10

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AIRPLAN

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GRADUATE THESIS PROPOSAL BY SHERLY LIU

Principles of UX

Principles of UX

Fall 2015

Fall 2015 13


AIRPLAN

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GRADUATE THESIS PROPOSAL BY SHERLY LIU

Motion Graphic

Motion Graphic

Fall 2015

Fall 2015

https://vimeo.com/163058876

https://vimeo.com/163056013 15


GRADUATE THESIS PROPOSAL BY SHERLY LIU

ABOUT THESIS


The mirror is a touch screen which provides a professional way for users to have a perfect makeup. Users can choose the makeup styles they like, and see the real effects on their faces. Then, mirror will give user the steps of the makeup. The mirror will also show the different cosmetics should be used. Also mirror will give users suggestions about clothes or shoes.

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8.3 54 P e: 2 eo g ra

8.8

A

This is for senior people who have Alzheimer’s disease. There is a tracking wearable devices on the patients, and their families can use the mobile app to track the patients’ activities. Like when the patients are out of the pre-set area, the wearable devices can detect it and send an alarm to their families, so that their families can find the patients to bring them home.

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38. 0

1

It’s so expensive to buy the tickets of the live shows or sports games like super bowl. Instead users can use the VR glasses which only cost a few dollars to watch it and make them feel the same as in the real scenes.

31.0 9

18.22 16 .

5

25.7 6

Feeling boring and sleepy about your outside view, especially in the road trip? Right now, passengers can exchange their outside views with other people around the world through their side windows.

Age Stage

AirPlan is a catching flight scheduling and missing flight alternative solution providing app, which can help people to track the time to catch flights in time and provide alternative solutions to passengers when they are possibly missing flights, so that improves the overall user experience of taking flight by eliminating the painful and helpless feeling of missing flight.

29.8 8

Avera 1.3 ge: 31 .1 verage: 2

Av e

Numver of Respondents

Love NO. 8 Ol dple o ag Pe N e O .1V ov L e R pl

c

5

Re

TOP 5

66

ecu rit y

e k ec Ch

Female

6

le op Pe

are eC ing opp Sh

Male

Students and teachers don’t need to go to school for taking classes and teaching, instead they can be in anywhere. Just need to wear the VR Glasses to see each other in the virtual classroom environment.

and Decorate Yo u r del Ho mo u tor s Re es era ty frig

N e Love O. 10 Virt l p o ua Pe lR e NO. 3 In v o 8 L ea e 7 l t e llig op li e 6 en Love NO. 5 S 5P

105 Responders 18.76

67 Responders

This refrigerator has a function like “Siri”, so that users can talk to refrigerator. There are lots of cameras in the refrigerator to control the temperature and detect food quality, and users can adjust the temperatures through the mobile app. This refrigerator can detect bacterias, air condition, and quality of filtered water, and then gives users suggestions to make their foods stay fresh, and to keep the refrigerator clean.

Ave rag e: Aver 33 age . :3

44.45

Users can use the virtual reality technology to remove the old materials, and put the new materials, furnitures and decorations in the virtual houses. Besides, the systems can help users to automatically build a 3D model with all new designs.

38.2

Thesis Ideas Infographic

Nowadays, users like to shopping online, but it's really hard to know whether the items they want are suitable or not. So when users wear the VR Glasses, they can try the clothes or shoes in a virtual world. Then it can save user’s time and energy for shopping, decrease the chances for returning items and also can give users a better experience when they are shopping.

This counter can connect to users’ mobile phones, computers, or any other digital devices, so that when they receive phone calls, messages and emails, users just need to touch the counter to make a phone call and send a message or email. Also it has the entertainment and shopping functions.


AIRPLAN

Nowadays, more and more people get used to travel by flights, and correspondingly many of them have ever had the painful experience of missed fight. In this case, missing flight increasingly became an important problem in people’s life, since it not only makes people feel helpless and desperate, but also results in economic loss to people. Based on the research, missing flight usually causes by underestimating the time to airport and trapped by accidental situations. Also, once the missing flight happened, people are usually helpless. Therefore, it would be very useful if there is a way to provide people more accurate real-time estimated time from their locations to airports and provide alerts and suggestions to help people who are potentially missing their flights. This project is going to make a platform that helps passengers to avoid missing flights and to reduce their loss by connecting passengers, airlines, and airports together when missing fight is inevitable. The airlines provide the queuing information for their check-in lines, and the airports provide the queuing information for the security check lines. With the gathered information, the platform is able to provide passengers a more accurate real-time estimated time of leaving for their itineraries. At the same time, the platform will track the passengers’ real-time locations as well, and this information is used to determine if the passengers are possibly missing the flights. For the passengers who are missing flight, the platform will push alerts to passengers’ devices with the suggestions in order to help them.

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GRADUATE THESIS PROPOSAL BY SHERLY LIU

In this January, I had a very bad experience in Orlando airport that I almost missed the flight back to bay area. I think I’m not the only one who feels helpless and desperate under that situation. Many people missed their flights because of they are underestimate the time to the airport, and also sometimes they were trapped by accidental situations. If there are some ways to give passengers more accurate real-time estimated time from their current location to the to the boarding gates, and also push alarms and suggestions to passengers for preventing them missing the flights, it would help passengers manage their time appropriately, and also have a better flight experience. I propose to build an app to provide users an accurate time from their current location to the boarding gate. This product is available on mobile phone and smart wearable devices. By using it, users are able to get more accurate and detailed real-time estimated time they need. Meanwhile, when accidental situation happens, user can get alarms to check the details, and AirPlan also provide suggestions, so that user can make some changes to prevent missing flights. Therefore, AirPlan can give user a better experience to catch up their flights and prevent them missing flights.

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AIRPLAN

GRADUATE THESIS PROPOSAL BY SHERLY LIU

AirPlan AirPlan is a catching fight scheduling app which can help people to track the time they need in order to catch flights in time, and also is able to provide alerts and suggestions to help people when they are possibly missing flights, so that improves the overall user experience of taking flight by eliminating the painful and helpless of missing flight.


Concept Video

SAN FRANCISCO INTERNATIONAL

https://vimeo.com/165389262

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GRADUATE THESIS PROPOSAL BY SHERLY LIU

HOW BIG THE PROBLEM IS


AIRPLAN

GRADUATE THESIS PROPOSAL BY SHERLY LIU

6 9 2 , 14 : ld r o

1,7 9

0 6 1,2

50,681 3,3

21

8

,5

,95 1,610

S 18 t a r A l li a n c e :

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Passengers Take Flights in the World Daily

ers: 38,961 Oth

On ew

Flights in the World Daily

Sk

yTe am:

16,3 2 3

1,4 03,5 61 33


AIRPLAN

GRADUATE THESIS PROPOSAL BY SHERLY LIU

Percentage of People “Missed Flights”

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Average of People Missed Flights in the world Daily

Average of People Missed Flights in the world Annually

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AIRPLAN

GRADUATE THESIS PROPOSAL BY SHERLY LIU

2014 Percentage of US Families Consumption

Total US Air Transportation Expenditure

Housing:18%

Excess Travel Time due to Schedule Buffer

Others:39.2%

HealthCare:16.8%

Passenger Delay Against Schedule: Delayed Flights

Capacity-Induced Schedule Delay

Welfare loss due to switch from air to automobile

Flight Delay Against Schedule

Food:9.8%

Air Transportation:9.5%

Passenger Delay Against Schedule: Canceled Flights

Externality cost from increased road traffic

$bn Education:6.7%

2015 Flight Delays & Missed Flights Cost $32.9 Billion, Passengers Foot Half the Bill

Passenger Delay Against Schedule: Missed Connections International Air Transportation Expenditure Domestic Air Transportation Expenditure

Intrinsic Flight Delay due to Schedule Buffer

Forgone GDP

Voluntary Eary-Departure-Time Adjustment

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AIRPLAN

GRADUATE THESIS PROPOSAL BY SHERLY LIU

2015 Top 10 Busy Airports in North America

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AIRPLAN

GRADUATE THESIS PROPOSAL BY SHERLY LIU

SFO is the 7th Busy Airport in the North America, and 21st Busy Airport in the World Passengers Take Flights in the World Daily

How Many Flights in SFO Daily

g ers:

6 7 8 2,7

sen lP as

riv

al

F li g

hts: 9 4 1

Departure Flig ht s:

5 5 7

re Passe u t r a p ng e D er s:

3 7 8 , 54

r A

Ar

a v ri

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AIRPLAN

GRADUATE THESIS PROPOSAL BY SHERLY LIU

Number of People Missed Flights at SFO 2015

Passengers Take Flights in the World Daily

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AIRPLAN

GRADUATE THESIS PROPOSAL BY SHERLY LIU

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AIRPLAN

WHY AIRPLAN IS USEFUL


AIRPLAN

GRADUATE THESIS PROPOSAL BY SHERLY LIU

2015 IATA Global Passenger Survey (Nearly 7,300 Respondents) Top 3 Proactive Notification Security waiting time: 74%

Flight Status: 93%

69% Respondents Use Mobile for Boarding Pass

69% Respondents Use Mobile for Boarding Pass

Regulations(visa, customs & healthy): 68%

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AIRPLAN

GRADUATE THESIS PROPOSAL BY SHERLY LIU

Online Survey in USA

Online Survey in China

Survey in SFO

69 Respondents

47 Respondents

105 Respondents

Survey 221 Respondents

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AIRPLAN

GRADUATE THESIS PROPOSAL BY SHERLY LIU

If there is an app can provide you an accurate time from your current location to the boarding gates depends on your situations, will you use it?

This app allow you setting alerts by your preference, will you use it?

When app detect you having possibility miss flights, it will push you alarms, will you see the details to make some change? 3%

11%

Survey Result

31%

39%

18%

7%

58%

56%

62%

15

%

Yes, I will use it.

52

Maybe I will try.

No, I don’t want to use it.

Yes, I will use it.

Sometimes.

Yes, I will use it.

Maybe I will try.

No, I don’t want to use it.

No matter what situation, I will not use it.

Sometimes I will, depend on the situations.


GRADUATE THESIS PROPOSAL BY SHERLY LIU

HOW TO MAKE IT UNIQUE


Passengers can check in and get the real-time waiting information through the app.

Need so much accurate data to support the accuracy of time.

Passengers can get more accurate time from arriving at the airports to arriving at the gates. Lot of choices can be provided to passengers for choosing. For example, do you need to return a rental car; do you need to check in your baggages; do you need to park your car in the long time parking area. So that the estimation of time must be more accurate.

how do airlines, airports, and the application cooperate, and how to split profits among them. How to build trust between passengers and the airlines/airports through the app. WE

S

AK

S

ST

SE

RE

ES

Weak competitors.

G

TH

N

Baggages can be tracked.

N

Including all the airlines and airports around the world.

Airplan

SWOT Analysis

SWOT Analysis

Decreasing arguments in the airports.

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EA TS

UN

RT

Improving productivities of airports and airlines.

PO

Providing a platform to connect airlines, airports and passengers together.

OP

Opportunities

ITI

ES

TH

R

Express line congestion problem. Situations convert problem. Like after passengers choose the alternative solutions which airlines provide, but then they realize they can catch the flights in time. Whether the airlines’ policies allow passengers changing their choices repeatedly. Do they agree to refund to passengers?


Competitors & Inspirations


AIRPLAN

GRADUATE THESIS PROPOSAL BY SHERLY LIU

MiFlight How long is the security checkpoint line at the airport? Every passenger wants and needs to know. This app tells you. And how does it work? Just simple social sharing.

CHARGE Free

Topic Competitor & Inspiration

PLATFORM Smartphone

PROS Beautiful and friendly UX. Passengers can check the waiting time. Passengers can record the time share to others. Easy to use and get intuition. Passengers can save their frequently flight airport.

CONS Passengers can’t check in through the product. Just a general time, passengers can’t get a accuracy time by their own situations. Don’t provide solutions to help passengers. Can’t reminder passengers. Passengers can’t track their baggages.

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AIRPLAN

GRADUATE THESIS PROPOSAL BY SHERLY LIU

Fleet Air Travel Guide This App help passengers know their flights status in time, and easy to coordinating with their friends. Passengers can set alert to remind themselves, and get airports and airlines information. To a certain extent, it’s preventing passengers missed their flights.

CHARGE Free

Topic Competitor

PLATFORM Smartphone

PROS Cute and friendly UX. Passengers can check the ticketing and security line crowd or not. Passengers can check or follow flight status. Passengers can set alerts for and sent flight status to their friends. App provides airport amenities information.

CONS Passengers can’t check in through the product. App only provide how many minutes the flight will take off for passengers. Don’t provide specific ticketing and security time for passengers. Don’t provide solutions to help passengers. Passengers can’t track their baggages.

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AIRPLAN

GRADUATE THESIS PROPOSAL BY SHERLY LIU

My TSA Trak-a-lineTSA means Transportation Security Administration, it belongs to Department of Homeland Security. This website and App allow passen-

Trak-a-line is only for Atlanta International Airport. Passengers enter gers can andaddress, post the security waiting time. It also provide flight their flight departure timecheck and email so that can get alert about ,airport status guides for passengers. the security check waiting timeand information.

CHARGE Free

Functional Competitor & Inspiration

PROS

PLATFORM CHARGE Free

Web

PLATFORM Web / Smartphone

PROS

Sending email about the security check waiting time information to passengers. Passengers can check a general waiting time. Product provide each terminal and on boarding gates for passengers Alert can be canceled. Including all the to information check. about the Atlanta International Airport.

CONS

Easy to use.

CONS

Passengers can’t check in through the product. Only for Atlanta International Airport. Ugly user interface. Don’t provide solutions to help passengers. Just a general time, passengers can’t get a accuracy time by their Just a general time, passengers can’t get a accuracy time by their own situations. own situations.

Don’t provide solutions to help passengers. Can’t reminder passengers. Passengers can’t track their baggages. Passengers can’t check in through the product.

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AIRPLAN

GRADUATE THESIS PROPOSAL BY SHERLY LIU

WhatsBusy WhatsBusy is a website provide service for passengers to check a general security waiting time. And they will list all gates and different time areas information.

CHARGE Free

Other Competitor

PLATFORM Web

PROS Passengers can check the security waiting time to all gates in different time. Clear home page UX design.

CONS Passengers can’t check in through the product. Product only provide how many minutes the flight will take off for passengers. Just a general time, passengers can’t get a accuracy time by their own situations. Passengers can’t track their baggages. Don’t provide solutions to help passengers.

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AIRPLAN

GRADUATE THESIS PROPOSAL BY SHERLY LIU

Trak-a-line Trak-a-line is only for Atlanta International Airport. Passengers enter their flight departure time and email address, so that can get alert about the security check waiting time information.

CHARGE Free

Functional Competitor

PLATFORM Web

PROS Sending email about the security check waiting time information to passengers. Alert can be canceled. Including all the information about the Atlanta International Airport.

CONS Passengers can’t check in through the product. Only for Atlanta International Airport. Don’t provide solutions to help passengers. Just a general time, passengers can’t get a accuracy time by their own situations.

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Competitive Matrix for Functions

Security Waiting Time Options for Accuracy Time Beautiful Interface Suggest Solutions Airport Maps Alarm Real-time Data Update Platforms

Mobile

Mobile

Desktop

Desktop

Desktop

Mobile 71


AIRPLAN

POSSIBILITY TO MAKE IT COME TRUE


Americans are Rapidly Moving Away from Desktop to Mobile Devices on Air Transportation

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Almost 40% of all tour and flight bookings are being made online.

60% of leisure and 41% of business travelers are making their own air travel arrangements, generally via mobile devices.

65% of tourist book flights and hotels reservations for the same day on a mobile device.

Of all direct online bookings, 30% are made on mobile devices (tablets and smartphones), and it’s increasing at a rate of 1% per quarter.

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Cooperate With Google Maps View Traffic in Real Time

See your data on Google Maps

Optimize Routes

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ZOOM IN TO NAVIGATE

Indoor Google Maps


MOOD BOARD DESCRIPTION

PLATFORM

ILLUSTRATION

VISUAL STYLE

USER INTERFACE

USER GESTURE

ICONS

Relax Homy Modern Design MUJI Style Fresh Fascination This mood board helps to convey the visual design idea for the final thesis project. It’s a collection of platform, visual style, icons and typeface related to a design theme as a reference point.

COLOR PALETTE

TYPOGRAPHY

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

TYPEFACE:

San Francisco UI Display Font Family 81


AIRPLAN


Primary Target Audience

Secondary Target Audience

People who are frequently taking flights, and sensitive about the technology

People who are not frequently taking flights, but own smart phones 85


Yang Pan Business Man Software Developer Travel Enthusiast

Age:

28

Company:

Apple Inc.

Flying Frequency: 10+ / year

Education:

Master

Occupation:

Sr. Software Engineer

Technology:

Marital Status: Single

Income:

$145,000

Social:

Location:

Years of Working: 4 Years

Cupertino, CA

Devices:

PERSONAL BACKGROUND Yang was born in the south of China, he came to U.S. and got his master degree in Carnegie Mellon University. Right now he is living in Cupertino California. He loves travel and usually fly 5 to 10 times per year for travel. The distance ranging from 500 miles to 6000 miles. And Also he needs to flight to China for business 2-5 times annually. He doesn’t have particular preference to any airline, he tried many different airlines.

NEEDS Getting an accurate time from his current location to the boarding gates depend on his situations. Alarms push to him for reminding. Alarms push to him when occasional situations are happened.

“ It’s so hard to make an exact time for getting to the boarding gates from my location , so that I can properly make my schedule . ”

FAVORITE BRANDS

GOALS

FRUSTRATIONS

DELIGHTFUL

Getting an accurate time depends on his situations.

To much ime waste on the way.

No traffic congestion on the way.

Feeling relax and pleasureful during trip.

Security check line is too long.

No traffic congestion on the way.

Reminding hime to catch up the flight.

Tasteless food.

TSA help me to save lots of time when passing the security check.

FAVORITE APPS 87


AIRPLAN

GRADUATE THESIS PROPOSAL BY SHERLY LIU

USER SCENARIO Yang has an itinerary tomorrow afternoon, and he doesn’t know when is the appropriate time leav-

AirPlan

Estimate Time

Check his itinerary & choose other options

Expand Time Line

Time Line

Get Time

details about the time line

Save

ing for his flight. Also he doesn’t know how much time he needs for checking in and waiting to pass the security check. And if the check in line is too long, he will check in online before leaving and just taking a carryon.

USER TASK Flow Use AirPlan to estimate, how much time he will use from his location to the SFO’s boarding gate for tomorrow’s flight.


Dachuan Zhou Business Man Sr. Engineer

Age:

30

Company:

Tesla Motors

Flying Frequency: 20+ / year

Education:

Master

Occupation:

Sr. Engineer

Technology:

Marital Status: Married

Income:

$125,000

Social:

Location:

Years of Working: 6 Years

San Jose, CA

Devices:

PERSONAL BACKGROUND Zhou graduated from College of Mechanical engineering Purdue University. Currently he is living in San Jose California. He works in Tesla Motors Inc. for 6 years. Every year he takes flight more than 20 times all over the world for business purpose. He is a big fan of F.C. Barcelona soccer team, he likes delicious food, sports games, sports cars, good quality clothes, and travel.

NEEDS Easy to get accurate time information for each step they need to do in the airport. Alarms push to him for reminding. Knowing when is the appropriate time leaving to the airport.

“ I hope there will be some alarms can help told me the traffic congestion in time . �

FAVORITE BRANDS

GOALS

FRUSTRATIONS

DELIGHTFUL

Getting an accurate time depends on his situations.

Flights delay waste to much time.

Constantly send information to him.

No stressful when flights delay or cancelled.

Security check line is too long.

Perfect inner transport.

Not constantly update information.

AA is updating their information through mobile phone.

Constantly give hime alarms.

FAVORITE APPS 91


USER SCENARIO Zhou is ready to go to SFO taking flight to Hongkong for bussiness purpose. He chose drving for travel mode yesterday, right now he is receiving an alarm for traffic congestion on free way 101, so he chages to taking bart to SFO.

USER TASK Flow Receiving alarm, click detail to see the traffic congestion then change to take bart.

Receiving Alarm

Click Detail

Time Line

Save

Change travel mode to Bart


Lin Zhang Professional Photographer Ambition Woman

Age:

33

Company:

Self Employed

Flying Frequency: 30+ / year

Education:

Bachelor

Occupation:

Photographer / Producer

Technology:

Marital Status: Married

Income:

$210,000

Social:

Location:

Years of Working: 11 Years

Beijing, China

Devices:

PERSONAL BACKGROUND

Lin is a native Beijing woman, she was born and now is living in Beijing, China. She graduated from Cinematographer Department of Beijing Film Academy. After graduated she worked in CCTV for 6 years then started her own studio. Usually, she took flight more 10-20 times annually when she worked in CCTV, after she began her own business, she had to travel around the world, took flight about 30 times annually. She is crazy about photographic, and she is a vegetarian, she loves workout, watches movie, travel with her families, and sky diving.

NEEDS

FRUSTRATIONS

DELIGHTFUL

Help her to manage her schedule.

Feel comfortable when she flight.

Flights delay waste her whole day.

Free upgrade.

Getting an accurate time and pushing her alarms for reminding.

Don’t let her waste her time.

Security check line is too long.

Constantly updating information for her.

Pushing alarm to her when detect traffic congestion.

Riot caused by flight delay in airport.

Nice and friendly service in airports.

Constantly sent information to her.

“ I like to make my schedule per fectly , and hate to waste time , because of the occasional situations can’t control by myself. ”

GOALS

FAVORITE BRANDS

FAVORITE APPS 95


AIRPLAN

GRADUATE THESIS PROPOSAL BY SHERLY LIU

Email

USER SCENARIO

AirPlan Receiving Email

Add to AirPlan

Launch AirPlan

Get Time

Check her itinerary

Estimate Time

Time Line

Expand Time Line

Open Some Alerts

Lin will go to Europe two months later, today she saw a good flight deal, so she bought it for her itinerary. And when she received the flight confirmation email, she added it into AirPlan. After that she opened the app to get the time line, and set some alarms.

USER TASK Flow Receiving confirmation email, click “Add to AirPlan”. Opening AirPlan to get a time line, and open some alarms.

Save

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GRADUATE THESIS PROPOSAL BY SHERLY LIU


AIRPLAN

GRADUATE THESIS PROPOSAL BY SHERLY LIU

I did card sorting test, paper test, prototype test, and AB test for AirPlan.


AIRPLAN

GRADUATE THESIS PROPOSAL BY SHERLY LIU

Wireframe Version 1

Wireframe Version 4

High Fidelity Version 1

High Fidelity Version 4

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AIRPLAN

TASK 1

Experienced user estimate how much time will be needed to go to the SFO for tomorrow’s flight.

STEP 1/5 Launch the app.

https://marvelapp.com/204b214

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TASK 1

TASK 1

STEP 2/5

STEP 3/5

Itinerary automatically shows in the AirPlan.

Expand “Options to Get More Accurate Time” to choose the things they need to do in airport.

Experienced user estimate how much time will be needed to go to the SFO for tomorrow’s flight.

“Your Location” & “Travel Mode” saved user’s preferences. Also user feels free to change those.

Experienced user estimate how much time will be needed to go to the SFO for tomorrow’s flight.

User will feel free to chose things they need to do in the airport. Then click “Get Time” to get an accurate time.

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TASK 1

TASK 1

STEP 4/5

STEP 5/5

A clock shows appropriate time leaving for user’s flight, and also provides a total time from user’s location to the boarding gate. User can click “save” to save the time line.

When user expanded the time line, they can check how much time they need to use for each step, open or close alarms, change travel mode. And there is a time line navigation bar was fixed at the bottom of the screen, it will show where are they during the time line, also user can touch the little circle to the specify section.

Experienced user estimate how much time will be needed to go to the SFO for tomorrow’s flight.

Otherwise, user can expand “Detail Time Line and Alarms” to check, and then save the time line.

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Experienced user estimate how much time will be needed to go to the SFO for tomorrow’s flight.

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AIRPLAN

TASK 2

When user prepares to go to the airport, they are receiveing a traffic congestion alarm. User changes the travel mode to make sure they can catch the flight.

STEP 1/4 Receiving alarm, user clicks “Details� to check.

https://marvelapp.com/204h2ce

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TASK 2

TASK 2

STEP 2/4

STEP 3/4

After user clicks “Details�, it will automatically lead user to the traffic congestion part.

User can directly change the travel mode to take bart.

When user prepares to go to the airport, they are receiveing a traffic congestion alarm. User changes the travel mode to make sure they can catch the flight.

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When user prepares to go to the airport, they are receiveing a traffic congestion alarm. User changes the travel mode to make sure they can catch the flight.

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GRADUATE THESIS PROPOSAL BY SHERLY LIU

TASK 2

When user prepares to go to the airport, they are receiveing a traffic congestion alarm. User changes the travel mode to make sure they can catch the flight.

STEP 4/4 After travel mode changed to take bart, the time line turns to gree and shorter than before.

TASK 3

https://marvelapp.com/34f52h4

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TASK 3

TASK 3

STEP 1/6

STEP 2/6

When user received the confirmation email. AirPlan suggests user clicking “Add to AirPlan” button, then user’s itinerary will automatically save to AirPlan. So that user doesn’t need to put those information manually.

When user launch the app, their itinerary will automatically show in the app, and user also can choose options to get more accurate time.

Walkthroughs for new user when they download and launch the app at the first time.

118

Walkthroughs for new user when they download and launch the app at the first time.

119


TASK 3

TASK 3

STEP 3/6

STEP 4/6

If AirPlan didn’t get any user’s itineraries, app will let user to choose the travel day and type the flight number to get the data.

After user clicked “Get Time” button, AirPlan will provide user a suggetion about when is appropriate leaving for user’s flight. And how much time they need to use from their loction to the boarding gate. When user expands “ Detail Time Line and Alarms” they can check how much time need for specific section. User also feels free to make some changes, and open or close some alarms.

Walkthroughs for new user when they download and launch the app at the first time.

120

Walkthroughs for new user when they download and launch the app at the first time.

121


TASK 3

TASK 3

STEP 5/6

STEP 6/6

When user need to go to the airport, AirPlan will push user alarm to them. Alarm will be pushed 30 minutes before they have to leaving for their flights.

When the first alarm was pushed, the clock changes to a countdown time, and shows user how many minutes left before their flight taking off.

Walkthroughs for new user when they download and launch the app at the first time.

122

Walkthroughs for new user when they download and launch the app at the first time.

123


Sketch 3

Get the date from user’s location to the airport

AI

PS

AE

InVision

Visual Development

Google Map APIs Get the date when user walks into the airport buildings

WiFi Hotspot

Obejective-C

124

HTML 5

Java

JavaScript css

Swift

Language

Front-end Development

Detect user’s movement to get an accurate time

Technical Back-end Development

Technical

Indoor Google Maps

Get the date about how many minutes user needs to check in and to pass the security check.

Computer Log

Java Restful APIs MySQL Database

Language SQL

Machine Learning


AIRPLAN

GRADUATE THESIS PROPOSAL BY SHERLY LIU

Experts & Consultant

126

Mahadev Satyanarayanan

Kandace Bender

Songlin Liu

Expert about Mobile & Distributed System Inventor of the AFS & Coda

Chief Marketing & Communications Officer in SFO

Ground Crew of Air China


TIMELINE OF CLASSES

GRADUATE THESIS PROPOSAL BY SHERLY LIU

RESEARCH TEST DESIGN PROTOTYPE CODE

MIDPOINT

UNITS

6

12

9

6

12

12

3

3

TOTAL

6

18

27

33

45

57

60

63

Summer 2015

Fall 2015

Spring 2016

Summer 2016

Fall 2016

Spring 2017

Summer 2017

Fall 2017

WNM 601 Inside Programming

WNM 600 Digital Applications

WNM 608 Web Technology 1

WNM 655 Master Portfolio

WNM 617 Mobile Web Technology

WNM 830 Visual Design

WNM 900 Internship

WNM 605 Typography for Digital Masters

WNM 622 Digital Capture

GR 617 Type Forms

WNM 801-16 Content Management Systems

GLA 676 Professional Practices for Designers & Advertisers

WNM 606 Principles of UX

WNM 643 Interactive Design & Concepts

WNM 810 User Experience

WNM 820 Responsive Web

GLA 610 Balancing Creativity And Profitability

WNM 801-3 Motion Graphics

GLA 606 Art & Culture Units Transferred

WNM 613 Topics in Motion Graphics 128

GLA 602 The Art & Ideology of 20th C. Units Transferred

129


AIRPLAN

BIBLIOGRAPHY

GRADUATE THESIS PROPOSAL BY SHERLY LIU

U.S. Department of Transportation

http://lifehacker.com/the-best-and-worst-airlines-in-the-us-1667028259

National Transportation Safety Board

2015 Airline Consumer Complaints Up From Previous Year

travel.stackexchange.com

Passenger Travel FacTs and Figures 2015 Report

Bureau of Economic Analysis

AIRPORT CAPITAL DEVELOPMENT NEEDS 2015 - 2019 Report

US Office of Travel and Tourism Satellite Accounts

ACI-NA 2015 (FY14) Benchmarking Survey

Airlines for America

The Economic Impact of Commercial Airports 2005 - 2015

Airport Council International

Bureau of Transportation Statistics

San Francisco International Airport

Annual U.S. Impact of Flight Delays Report

International Air Transport Association(IATA)

International Air Transport Association(IATA)

Rezdy data

Marketing to Millennials - US - February 2015 - Infographic Overview

Amadeus Global Websiztezzv

Number of domestic enplanements of U.S. commercial air carriers from fiscal year 2004 to fiscal year 2014

Statistic Brain, 2015

U.S. Department of Transportation, Bureau of Transportation Statistics, Origin and Destination (O&D) Survey

Google AdWords Keyword Planner

Google Maps for Work

USA Survey address: http://goo.gl/forms/fOZV1M6K3P

Indoor Google Maps

https://www.google.com/work/mapsearth/industries/ https://www.google.com/maps/about/partners/indoormaps/

China Survey address: http://www.diaochapai.com/survey/08f481df-b70d-4ebc-8dc1-96e9400541c0 San Francisco International Airport Analysis of Scheduled Airline Traffic Comparative Traffic Report

131


AirPlan

Online Ontime

Academy of Art University Graduate School of Web Design & New Media MFA MDPOINT PROPOSAL XIAOLI LIU 04284768


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