5 Tips to Improve Recruitments Through Social Media In recent years, social media has become a powerful business tool, and therefore, different businesses across various industries have been using it as a mode to reach out to their customers. One such industry that has been benefited from rise in social media is the recruitment industry. Whether you are accounting recruiters in Dallas or marketing recruiters in Florida, everyone relies on social media to advertise job openings, look out for prospective candidates, contact them and so on. In this post, we discuss some handy tips to make your recruitment experience a fruitful one. Lets start.
1. Build Relationships Don’t just focus on end; rather build relationship with the candidates by sharing meaningful information with them. There’s a lot you can share, for example, interesting articles, important information related to your company or the industry, tips for candidates and more. This will even help you target those candidates who are not looking for a job change currently, but would be interested in your offer if you are able to build a connect with them.
2. Experiment with Words Just the way the digital marketing industry relies on keywords to target customers, to a great extent, similarly recruiters need to consider their choice of words when reaching out to potential candidates on social media. Make sure your social media site does not look like a traditional job board. Instead, create an interesting page or site that’s interesting, concise and is rich with job description keywords that the candidates are usually searching.
3. Create Catchy Job Descriptions Majority of recruiters use only the known social media platforms such as LinkedIn, Facebook and Twitter to reach out to their prospective candidates. However, as everybody is there advertising on these three major platforms, you can get creative and explore ways to use other social networking sites such as Instagram, Reddit, Quora and others to reach out to your prospective clients. For example you can upload a video tour of your company or a video of a cultural event that took place at
your company to tell prospective candidates why it is a great idea to work there.
4. Track Performance To make sure that you get what you want, as in good candidates, make sure you track your results on a regular basis. Merely posting interesting content is not enough. In fact what may seem interesting to you may be boring for some other person. Therefore, keep experimenting with different types of posts, images, and even the places where you post that content. You can then insert a trackable URL into each post that allows you to track the number of clicks and views each post receives.
5. Do Not Spam Spamming is the last thing that you would want to do to your candidates. Send personalized emails to ensure a personal touch and don’t go for bulk mails. Often people just delete those bulk emails without even opening them up. Sending personalized emails also helps make a stronger connect with the candidates and avoid the arguments that arise later because what candidates often presume from mass emails is different from what the recruiter actually offered.
Last Few Words Besides providing companies a low-cost way to reach out to millions of prospective candidates, social media also helps recruitment companies save a lot of money by avoiding candidates that are not fit for hiring. Recruiters who use social media to vet candidates would agree that it helps them to get a deeper insight into the character and personality of the candidate. Considering the benefits of social media, it would be safe to say that every recruiter should use the avenue to facilitate hirings.