beauty schools competition details inside
child models Young faces Model Search
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2012 lingerie fashion feature
fashion for a cause campaign (official launch)
INTernational LifestyleModEL E n t e rta i n m e n T
magazine
Issue# 61 jan 2012
diversity model search details inside
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departments 11 Industry Profiles
UM magazine takes a look into the industry to give you a better behind the scenes look into the people and happenings that make the industry what it is; Focusing on everything from business to entertainment.
17 Politik Me
This section represents all things that influence the politics of today; from oil prices, wars around the world to education and economic concerns. We look into how all things impact the politics of today and how those in leadership roles seek to sway our views and interest around the many issues of interest to us all.
21 Explore Cinema
Urban Mainstream takes a look into the industry of film and television. Highlighting new happenings and focusing on people, events, new productions and issues impacting this area of the industry.
24 Delicacies of Life
The enjoyment of life is essential to encouraging peace of mind and prosperity in society. In this section we try to find those things and places that foster an appreciation of life, love and happiness.
34 Fashion Forecasting
A look ahead into the upcoming fashion trends and styles. Taking you to fashion weeks and trunk shows from Los Angeles to Milan and covering high fashion, couture, trendy fashion and fashion events.
48 SelfishStyles This section is about the wardrobe stylist,
individual dresser and fashion connoisseur.
PHOTOGRAPHER www.PhotosByShinobi.com
Click to join us on facebook
www.facebook.com/ummagazine click to Follow us twitter.com/ummagazine 2 URBANMAINSTREAM.com January 2012
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the 3 tenents of UM magazine 1.) We Cater to and focus on the Masses.
We are not just Urban and we are not just a Mainstream publication. We find value and substance in people of all walks of life. Their cultures, passions, identities, pains, fears, love and inspirations. 2.) We Define Ourselves.
A person that allows others to define them, in essence, lose themselves. DEFINING Self, is the Path Towards connecting with the powers God has placed in us all. 3.) We do what We Want.
Our actions are an outgrowth of our Passions,Inspirations and Beliefs. As we are rooted in these things. They act as the RULE and Guide towards our very existence. Without these things we do not exist.
www.photosbyshinobi.com
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Publisher Urban Mainstream Magazine Editor-in-Chief/Founder Shinobi Muhammad Music editor Austin “mr bugz� Jeter Graphic Design/Layout Pi Zy Freelance Writers Steven Plough Casey Blanton Douglas Mossberg Kevin Eichman Chief Photographer Shinobi Muhammad Intern Photographers Jean Carlo Gomez Jenny Wilson SPECIAL ASSIGNMENT PHOTOGRAPHER
Ming Han Chung Follow My Story
Makeup: Mia Jeray Domino Hair: ShearArtistry Errors & Omissions: All articles and advertisemements expressed in this magazine are not necessarily the views and thoughts of its publisher or founder. All submissions of articles and content accompanying to be used for editorial purposes are the responsibility of the writer. All communications to any listed writer and or editor is subject to being used as editorial content. Any questions please refer them to our magazine at: contact@urbanmainstream.com attn: Questions Copyright 2007 - 2012 Urban Mainstream Magazine
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NEW FEATURE!
Click any Website Address in UM Magazine and you can go directly to the web page mentioned in the story.
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Writers for our Editorial board: UM magazine is seeking writers
Seeking a Team
who have a passion for delivering the news, a strong desire to have their views heard and understand the importance of being an outlet in assisting others who are unable to speak out. Send Writing samples and contact information to: contact@urbanmainstream.com attn: Writers
Proofreaders: We are especially seeking out college students who want to gain experience in copy editing. Students will receive full college credit and an opportunity to grow with our magazine. Send brief resume and interest to: contact@urbanmainstream.c.com attn: Proofreaders
photographers:
If you love taking pictures of fashion, art, people, etc, contact us. We are looking for photographers who are creative and who enjoy what they do. Get your work featured in our magazine as an editorial, feature, or even a COVER PAGE! Talented photographers anywhere in the world who want to get placement can contact us at: contact@urbanmainstream.com attn: Photographers
let us know what’s happening on the streets!!!
What’s happening on the streets in your town? Let UM magazine know all about it! We are looking for that breaking news. We want to tap into the pulse of what’s really going on. Scams, Gossip, or whatever, you tell us because we want to hear about it. If it is hot enough it could even be a cover page feature.
feedback:
Your feedback is always appreciated. We are seeking to advance our online magazine while we prepare for our national print run. We want to hear from you, the readers of UM Magazine. Let us know your views, thoughts ,and opinions about our magazine and how we can make it one of the most read online magazine worldwide. Follow up with us at contact@urbanmainstream.com 2012 JANUARY
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photo by Shinobi
“Making Moves. ”
AttheEnd of TheDay...
URBANMAINSTREAM
editor's note
We always want. We always demand. We always think we deserve. What we never do is consider if we deserve anything at all. We talk about making it. We talk about getting paid. We tell people what we are going to do and how others have to treat us.
Shinobi Muhammad Editor-in-Chief
"Fashion is our focus. real models is the expectation. The industry as a whole is what we aim to represent. "
We crave the opportunity to be famous, successful and and financially abundant. However, what we fail to realize that all things become as they are earned. In all cases, earning things is not based on our view of what we need to do. Because we are not the ones offering the opportunity. We have to cater our drive to earn our position by the criteria of others we seek to obtain opportunity. What most do not realize is that people will extend opportunities to you when they see what they perceive is what you deserve or have earned. Real opportunity is always that which constrantly progresses you and does not steal away from the value of your character, substance, and purpose.
Though it seems that just doing what people like is easy. It actually is a challenge because as you do others will too for the same opportunities. This forces you to take your game to the next level. It forces you to stand out more than the next person. It forces you demand more from yourself than you would have expected. This is the beautiful part of earning the opportunities you want. You learn things about yourself which in turn make you stronger, wiser and more of a value in the game of getting the things you want out of life. So the next time you think of achieving great tasks in life and obtaining the benefits of opportunities that will give you the joy of achievement. Remember, it’s not what you think you deserve it’s what you EARN.
Shinobi Muhammad Founder/Editor-in-Chief Urban Mainstream magazine
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Cover editorial Politik me
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by Matthew Philips
What’s the Median Income for a Fashion Model in the U.S.? Take a wild guess: How much do you think fashion models make? It’s one of those professions that unless you know someone, or work in the biz, there’s not a lot of information out there to have a good view into. Judging by models’ perceived glamour and high society status, not to mention the cut-throat competition they deal with, you might think it’s a lot. I think I did. Which is why this line from a TNR review of the new book Pricing Beauty: The Making of a Fashion Model struck me as amazing:
The median income across America in 2009 for a model was $27,330—income that includes no benefits. The book is by Ashley Mears, a former fashion model and current Boston University sociologist. From the TNR review, written by Chloe Schama, here are some other insights into the strange world of fashion model economics: •The average magazine shoot pays about $100 a day. For appearing on the cover of Vogue a model gets an additional $300. •Payment for walking in a Fashion Week show in London is $500. •The super sought-after “high-end campaign”—for a fragrance or some other luxury good pays, on average, about $100,000. •The question of what makes a good model is prone to the greatest illogic and shrouded by the most impermeable mystery. A distinct “editorial” look is one that, in Mears’s words sits “on the border between beautiful and ugly.” CLICK LINK BELOW TO PURCHASE BOOK: http://www.amazon.com/Pricing-Beauty-Making-Fashion-Model/dp/0520270762
source: www.freakanomics.com 10 URBANMAINSTREAM.com JANUARY 2012
2010 JUNE URBANMAINSTREAM.com
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Industry profile Model shopping Politik me
FASHIONtrends A Taste of fashion style and attitude is all about the daring, sophistication and mood of dress. Whether male or female. Fashion stands to be the unspoken word of the person. In this issue of Urban Mainstream magazine we will look at some celebrities, style and looks from 2011 which will hold its ground well for 2012.
Colorblocking sheer leopard.... The list goes on...
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using fashion trends to boost your model portfolio A boring model is a model who presents a portfolio that does not reflect any aspect of the fashion industry. An investment in your look and style is knowing and exploring fashion inside and out. Especially, those who want to be “high fashion� models. How can you feel comfortable presenting your book without a sense of fashion.
Imagine any of these outfits in your next shoot. Seeing how the clothes fit and provide a sleek elegance to the form and personality of each person. (images courtesy of www.fashionbombdaily. com). This is an excellent source to find out daily trends and tidbits. Do your homework before your next shoot.
more fashion attitude next page 2012 JANUARY URBANMAINSTREAM.com
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Industry modelprofile shopping Politik me
FASHIONtrends
You’re options are very unlimited. Take a look into your model portfolio and ask yourself. Do I have images and looks that are compelling and full of life. Don’t get caught just being a “playing” dress up model. Go all out and set that portfolio out right. Expand your flair for the extra-ordinary. (images courtesy www.Glamour.com)
OUTSIDE OF COLOR BLOCKING....PRINTS
Color Blocking is hot and has so many photographic possibilities for your next shoot. But, never underestimate the power of PRINTS...
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images bottom page and next page www.FashionBombDaily.com
FROM PRINTS TO TEXTURES....
cUSHNIE ET oCHS
Created by Parson’s graduates and Ecco Domani Fashion Award recipients Carly Cushnie and Michelle Ochs, the line offers dominatrix inspired pieces rife with subtle details like cut outs, asymmetrical hems, and sheer swaths of fabric. (DESIGNERS BELOW)
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2012 JANUARY URBANMAINSTREAM.com
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Industry profile SOCIAL CAUSE Politik me
CHILDABUSE DOMESTIC VIOLENCE CAMPAIGN
Campaign Name: Unveiled Tears The 3 Points: To be Aware, To be Inspired and to be an Inspiration The Idea of Purpose: “The actions we take today gives hope to children tomorrow” Our target goals, among many, are to provide an outlet and moral inspiration for those who are and who have been victims of child abuse or domestic violence. We are about bringing awareness and providing insight to communities at-large about organizations and groups committed to fighting child abuse and domestic violence. Urban Mainstream magazine and Arts Coalition Against Child Abuse with the help of 9 television commercials and print ads are taking on this socially impacting cause in fighting child abuse. The commercials will all have extended versions on Urban Mainstream’s website which will include testimonials by the abused, abuser and advocates against child abuse and domestic violence. STATISTICS (www.strongholdatlanta.org) *1 in 3 American women report being physically or sexually abused by a husband or boyfriend. *Since 1976, each year about 30% of all female murder victims are killed by their intimate partner. *More than 3 women are murdered by their husbands or boyfriends every day. *A national survey reported that 50% of the men who frequently assaulted their wives also frequently abused their children. *75% of battered women report that their children are also physically and/or sexually abused. *14 calls a minute are made to Domestic Violence hotlines.
SPOKESmODELS: TAYLOR & dENISHA
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Why we need your help
campaign begins jan. 19th 2012
Our campaign is about using the stories of others to give strength and inspiration to those who have and are being abused. We are looking for those who have been abused. Allow us to videotape your story and make it part of a national awareness campaign. Each month we will increase in our production of prints, editorials, mini-documentaries and activities to bring more awareness to the pain and suffering endured by its victims. Help us spread the word about the campaign. Let’s reach out to people who want to make a difference.
Click on the image to go to video
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Industry profile Photographer SPOTLIGHT Politik me
Jonah Gilmore
Dallas, TX
Company Name: Studio Rocket Science Your full name/trade name: Jonah Gilmore Country/City/State: Texas Website: www.studiorocketscience.com (click website link to see more images)
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Look 1(left page): dress: BTFL People http://btfl-people.com. Necklace: Xhileration (right page): Dress’s: Mike Vensel Organic Cotton www.mikevensel.com. Cuff’s: Chanel. Shoe’s: Jimmy Choo for H&M and Sam Edelman.
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Industry profile Photographer SPOTLIGHT Politik me
Jonah Gilmore
Dallas, TX
Company Name: Studio Rocket Science Your full name/trade name: Jonah Gilmore Country/City/State: Texas Website: www.studiorocketscience.com (click website link to see more images)
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BTFL People http://btfl-people.com. Necklace: Xhileration
2012 JANUARY URBANMAINSTREAM.com
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Industry profile Photographer SPOTLIGHT Politik me
Jonah Gilmore
Dallas, TX
Company Name: Studio Rocket Science Your full name/trade name: Jonah Gilmore Country/City/State: Texas Website: www.studiorocketscience.com (click website link to see more images)
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JE ME dEMANDE
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“A Freshly Squeezed Distinction” Espada Ultra Premium Tequila 100% Blue Agave, 80 proof, Imported from Mexico, flavored with a hint of lemon and natural yellow color. The Espada Ultra Premium Tequila’s distinction is in the unique process. The patented purification process, removes harsh-tasting congeners-remnants from the distillation development, as well as acidic free radicals for a smoother refined taste. Ultra premium tequila purified for maximum taste. Extremely smooth on the rocks and bartenders’ cocktail favorite.
serve & drink responsibly
www.espadatequila.com2011 JAN URBANMAINSTREAM.com
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“A Freshly See Bentley of Atlanta Event Click link below:
See Park Place Volvo Event Click link below:
y Squeezed Distinction� Major Fashion, Networking and Social Responsibility events currently in Dallas, TX and Atlanta, Ga. and soon to your city. All of our events we support and promote Serving and Drinking responsibly.
Industry profile Social responsibility Politik me
Fashion For A Cause: Rachel Roy Designs ‘Ghana’ Clutch for OprhanAid Africa + A Chance to Win! One of our fave designers, Rachel Roy has just launched the latest addition in her charitable collection: the Ghana Clutch. This accessory is part of Rachel’s ongoing commitment to raising awareness and aid for people in need, through her charitable platform, “Kindness is Always Fashionable.” 100% of net proceeds from the clutch will benefit OrphanAid Africa, a non profit organization dedicated to helping children to grow up in safe, permanent family settings. We love fashion for a cause! For Rachel’s birthday, she is giving the gift of education to children in Ghana; from now until January 26th. Please help fulfill Rachel’s birthday wish by entering her contest on the Rachel Roy Facebook page and Rachel Roy will donate $1 to OrphanAid Africa, to match Rachel’s donation. Plus, 15 lucky RR fans will WIN the limited edition Kindness Is Always Fashionable Ghana clutch- which has already been spotted in the hands of stylish celebs including Hilary Swank and Margherita Missoni. by Teena Leone www.fashionbreakfast.com
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Fashion For A Cause: GLAMOUR Teams Up With TOMS for ‘Fashion Gives Back’ Initiative For the past six years, Glamour has collaborated with fashion designers to create limited edition items to benefit charities through Glamour’s Fashion Gives Back initiative. This year, Glamour is teaming up with TOMS shoes to celebrate a group of top supermodels who are making a difference around the world. Glamour’s sixth annual Fashion Gives Back project is featured in the January 2012 issue and profiles Amber Valletta, Elettra Wiedemann, Kyleigh Kuhn, Liya Kebede and Tao Okamoto wearing the special edition TOMS, all photographed by Arthur Elgort. TOMS shoes created three exclusive shoes for this year’s Fashion Gives Back, with a percentage of proceeds from the sale of each pair benefiting the models’ charities. In addition, TOMS and Glamour will each contribute $2.50 per sale, for a total of $5 per limited edition pair* of shoes purchased (*For a maximum amount up to 23,000 pairs), to benefit the five humanitarian organizations chosen by the models. Plus, for each pair sold, TOMS will give a pair of new shoes to a child in need as part of their One for One program. The models’ charities include: -Amber Valletta: Charity Water, a non-profit bringing clean and safe drinking water to people in developing nations. -Elettra Wiedemann: One Frickin Day motivates individuals to give either one day of their salary, one day of time, or one day service to specific projects around the world where the need is great, but the goals are achievable. -Kyleigh Kuhn: Roots Of Peace, a humanitarian organization dedicated to eradicating landmines worldwide and rehabilitating the land to make it productive once more. -Liya Kebede: Liya Kebede Foundation is saving the lives of mothers and children through access to maternal health care. -Tao Okamoto: Peace Winds, a Japenese Relief Fund dedicated to the support of people in distress, threatened by conflict, poverty or other turmoil. by Teena Leone www.fashionbreakfast.com 2012 JANUARY
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Keona Nicole Moody
People like Keona, Dianna, Sirena, Raven and even myself have opted to be a voice by using our own personal stories to help others with theirs. We have all agreed that the secrets of abuse must be unveiled. The victims must lead the way and set the example. The abuser works in the dark. The abuser exists and is able to abuse others due to the fears of those they have abused to keep that secret. Our nationwide campaign using VIDEO TESTIMONIALS, television commercials, print ads and specially organized events to push our program. Starting Feb. 1st you will be able to begin viewing these video testimonials, and learning more about how you can get involved
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Dianna Fuller
Sirena Bordoy
Raven Hardy
Industry profile Social responsibility Politik me
what will you do?
How can we ask the children to be strong when we frail away in the face of adversity. Pre-occupied with things of material and superficial pleasures. Ignoring the stories behind the reason for the chaos. Voiding ourselves from the responsibility. Distancing ourselves from the stories of our lives that though pained us could be the healing hand for others. We coward behind our past while showing the “FAKE” face of strength. How our lives and our stories our pain and our journies are the well of truth, freedom and spiritual prosperity. The Unveiled Tears campaign is about building from the fragments of others. We are asking for your stories. Your life experiences. Your challenges. All of this so we can INSPIRE, ENCOURAGE AND GIVE INSIGHT to others who are themselves on a rocky road of personal reflection. The unsure, stricken and perceptionally dazed. We need your support to reach out to those to tell their story of abuse. There are no magical words or best of english language to use to ask for your help other than to ask.
WILL YOU HELP US?
What is the Blue Ribbon Campaign? In the spring of 1989, a Virginia grandmother began the Blue Ribbon Campaign as a tribute to her grandson. The 3-year-old died at the hands of his mother’s abusive boyfriend. The Blue Ribbon Campaign is a memorial to children who have been touched by abuse and neglect, and a reminder that everyone has a job to do to prevent the maltreatment of children.
Why is child abuse prevention so important? Child abuse can happen in any home, in any neighborhood, within any family. According to statistics form the U.S. Department of Health and Human Services, reporting agencies nationwide received 2.9 million referrals for child abuse and neglect in 2003, and an estimated 1,500 children died from maltreatment. Abused and neglected children do poorly in school, are more likely to become teen parents, and abuse alcohol and drugs. They are more likely to become criminals as adults and to suffer chronic health problems. Most children who are abused bear psychological scars—and in some cases, physical scars—forever.
How did the Blue Ribbons for Kids initiative begin? Blue Ribbons for Kids was originally created to help Wisconsin communities coordinate child abuse prevention initiatives by providing easy to use resources and materials to implement a successful awareness campaign. Since its inception, many organizations outside of Wisconsin have requested materials offered through Blue Ribbons for Kids. Most of the inquiries occurred because these organizations could not find child abuse prevention awareness materials that are comprehensive and easy to use in their own states. This strong response convinced us that organizations across the country are searching for high-quality child abuse prevention materials and we wanted to make our materials available to everyone interested in strengthening families and preventing child abuse. More info: www.blueribbonsonline.org (click link) 38 URBANMAINSTREAM.com JANUARY 2012
tELL YOUR STORY AS A SURVIVOR. YOUR STORY HAS THE POWER TO GIVE STRENGTH
click to play video
TELL YOUR STORY CONTACT@URBANMAINSTREAM.COM ATTN: MY STORY 2011 NOVEMBER URBANMAINSTREAM.com
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about UM Magazine Our brief 4 year history:
Urban Mainstream magazine was and is being formulated with the concept of diversity, not just in the races and ethnicities of those we feature but also the diversity in information, ideas and realities which make us all who we are. We have been very confident that our product is one that stands alone. While others grapple with who they are while seeding perceptions of their validity. Urban Mainstream magazine is fulfilling its core values and principles. WE are about REACHING the MASSES, DEFINING OURSELVES and the overall promotion of DIVERSITY from those of all walks of life. In three short years we have been blessed and we will continue to show gratitude for those blessings by strengthening our base and growing our business one business, model, photographer, makeup artists, fashion designer, community organization, man, woman and child at a time. Some we will please and others we will not but at the end of the day we photo by Shinobi
would have had an impact. Urban Mainstream Media Group, Inc. (UMMG) a company found January 1st, 2007, by Chicago native Shinobi Muhammad, as an online magazine publishing company is now preparing to launch its flagship trade magazine, Urban Mainstream (UM) in the second quarter of 2009.
American 18% Latino and others with a Household income: 12% $100,000 +, 55% $49,500+, and 33% $27,000+ (all data based on 87% of our total readership sample survey conducted April 2010) 450,000 readers with a projected 1 million per month readership increase over the next 5 months
Urban Mainstream Magazine (UM) has a specific niche centered in diversity in culture, fashion, lifestyle, and entertainment. UM Magazine over the past 20 months reached over 6 million readers as it developed its brand and unique style of content delivery. UM magazine, has gained a readership of 48% White, 34% Black, and 18% Latino and others via U.S., Caribbean, Canada, UK, Germany, Australia, South Africa, Greece, Colombia, Chile and Mexico. UM Magazine has provided an open forum to Fortune 500 PR Firms such as 5WPR, Edelman and regional PR firms like Marone Agency, Echoing Sounds, The Promotion People (Canada) and other local PR companies. Featuring Tyra Banks, Jade from American Next Top Model, Tim Gunn – Project Runway, Elena Miro – international fashion designer, Melyssa Ford, and various celebrities, models, entertainers and well known individuals in the industry.
www.PhotosByShinobi.com mua: i4anEyeRtistry hair: Jamilah/Knuckleheads, Inc. Model: Michele Grey
In the beginning of all things we find ourselves finding examples by which to follow. As human beings we are hot wired to study those who came before us. This in essence is the fact regarding Urban Mainstream magazine. Three years ago the magazine and its concept of diversity and individuality all under one roof was not present. Magazine publishing via an online outlet was in many cases something more for major print magazines to explore. Many of those magazines found at that time still did not grasp the understanding of an online publication online. As technology grew and the creative eye of those wanting to bring to life the online world of publications. The seed of thought manifested for Urban Mainstream magazine. A magazine which focused on the fashion, modeling, and entertainment world from a different angle. A magazine with no real motivation to become a print publication but rather a strong publication whereas readers could find things in it similiar to what they were familiar with and then those things that were new to them.
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UM Magazine is about Diversity in Media, Local to International Collaborations, and Fashion. We seek to bridge the many gaps in media as expressed in the online and offline environment. Website: www.UrbanMainstream.com Market Reach: 48% White 34% African-
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IMPORTANT DOWNLOAD(CLICK LINK TO DOWNLOAD) MEDIA KIT: http://www.mediafire.com/?fuzsuoitulfdh53
we define ourselves our magazine has always been about doing things our way. it's what makes us unique. Model: Poison Photographer: Junichi Arakawa 2009 June URBANMAINSTREAM.com 41 J-Chan’s Designs
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Industry profile Fashion Feature Politik me
lingerie source: www.MillionLooks.com
Couture Lingerie Collection In the society like ours everything is possible, even a prostitute becoming a fashion designer. Zahia Dehar who used to render escort services at the young age of 16 has presented a couture lingerie collection during Paris Fashion Week It seems that now to become a ‘designer’ you just have to be famous
for something, no matter what that ‘something’ is. Zahia Dehar, who is French Moroccan by origin, used to be an underage prostitute paid by footballers for her escort services. A few years later, today, she has showcased her lingerie collection at the Paris Haute Couture Fashion Week.
Zahia Dehar, who was just 16 when several football players who had slept with her were arrested and imprisoned, is now trying to make a reputation of a good and talented girl by designing lingerie. The lingerie line was debuted at Palais Brongniart – the former Paris Stock Exchange and was organized as a colorful show. Zahia Dehar appeared on the runway too, modeling a sheer dress covered with flower petals. The collection was rather diverse and interesting but there was hardly a common idea coming through it. Dehar herself didn’t design the couture lingerie. Outstanding masters including François Tamarin, Bruno Legeron, and Jean-Pierre Ollier did that for her. And photographer for the lookbook was Karl Lagerfeld. Karl commented on Zahia Dehar: She’s very French courtesan, like Liane de Pougy or the Belle Otéro.” source: www.millionlooks.com
CLICK TO PLAY VIDEO 42 URBANMAINSTREAM.com JANUARY 2012
Industry profile Fashion Feature Politik me
TIps For Him: How To Choose Lingerie For Your Beloved source: www.MillionLooks.com
Women often complain that choosing lingerie is a hard task for them. We can only imagine how difficult it is for men to make the right option. And the problem lies not only in the size but in style, color, details and even budget. The tips listed below can be very helpful though. As a woman I can say it is always pleasant to receive lingerie as a present from your beloved. But considering the fact choosing lingerie is not easy even for a woman herself one can imagine how hard it is for a man to make the right option. So, I took my time and made a list of tips a man should keep in mind while shopping for lingerie to please his girlfriend or wife. Make sure you know the size. When it comes to lingerie, size is really everything. Try your best to get her size: check her drawer, look at the size of lingerie she’s wearing now (do it the way she doesn’t notice) or ask her friend or sister to do the research for you. If her size is impossible to figure out, opt for a piece that doesn’t require precise sizing: a babydoll, pajamas or a luxurious kimono. Don’t make radical choices. If your wife or girlfriend likes comfy underwear and you have never seen her in anything sexier than French knickers the chance she will like a skimpy thong is quite insignificant. Think of something she would want to wear. Don’t play it too safe. Of course you want the lingerie to fit her and it is essential she likes your present, but playing it too safe can not be the best option. Go bolder and buy something she will not buy herself. Stay true to her style though. continue on next page 2012 JANUARY URBANMAINSTREAM.com
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Industry profile Fashion Feature Politik me
LINGERIE (CONTINUED) source: www.MillionLooks.com
Don’t limit your options to matching sets only. Try a teddie, babydoll or a sexy nightgown. Your present should be interesting, intricate and totally functional. In case you can afford buying two different styles, do that. Go classic and edgy. Ask for professional help. You can always ask for help from a professional employee in the store you are planning to buy your present. They are trained to assist in situations like yours. Don’t forget to ask for gift wrapping which will make your present even more special. In case you can’t spend much on the present opt for a sexy lingerie accessory or a pair of silk stockings. A lovely suspender belt, a mask or a garter can be a great gift which will spice up your nights. Variety of stockings is huge. You can opt for a simple pair of nude stockings to make your present practical or invest into a pair with back seams, polka dots or any other erotic pattern for her to wear it for you only. Choose lingerie that’s trendy. Most girls follow fashion trends and will hardly wear a piece that’s old-fashioned. She can make an exception to please you though, but you will hardly see her in the lingerie you gave her anywhere else outside your bedroom.
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Industry profile Fashion Feature Politik me
7 SEXIEST TRENDS IN LINGERIE
FASHION
Lingerie is out of fashion, it is everlasting. Unlike outwear it is hidden from people’s eyes, it is women’s secret weapon. While looking at the woman it is hard to define whether a femme fatal or a nice nelly is hidden underneath her clothes. Among all the methods of shopping therapy, purchasing of lingerie is considered to be the most effective way to improve one’s mood and selfworthiness. According to experts nothing else can improve self-perception and private life but beautiful lingerie of high quality with a perfect fit. Choice of certain lingerie pieces reflects our internal perception. We are presenting latest trends in the world of lingerie. Bright colors Fuchsia, turquoise and coral colors are the most actual colors of the season. Little black details add some piquancy. Black and beige This combination of body silk and black lace looks dramatic and a bit vicious. It reminds me of a tattoo on the skin, but much more gracious and beautiful.
Polka Dot print Black polka dot print looks very refined on a modest beige background even with minimum of decorations.
MIX & MATCH Flower prints and vintage boyshorts look touching in mix&match combination. Mix&match- combining lingerie of distinct colors and fractures according to own taste.
lingerie cont. page 48 2012 JANUARY URBANMAINSTREAM.com
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Industry profile fashion forecasting Politik me
FashionForecasting
Urban Mainstream magazine is doing a search for independent and serious fashion designers. We are looking for those in the U.S. and overseas who have their own fashion line. If you are good and your pieces are quality we want to feature you. We will showcase your work under the FashionForecasting section. Let people learn more about your brand and style. The great thing is that starting August on ModelMayhem we will be promoting our magazine to over 1 million new readers/viewers every month. The month of July we will begin our casting calls for exclusive models for our Makeover Cover Girl shoot and Fashion Beauty over 40 shoot. Both of these will be covers for issues running in August and September. We want to give you the opportunity to be seen.
photo by www.followmystory.com designer Zac Posen
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photo by www.photosbyshinobi.com designer Ankara Rebel
Designer : search showcase
Cover Page Opportunities
Designer: search showcase
Fashion Designer’s Cover Page Opportunity DESIGNERS SIGN UP NOW!
www.UrbanMainstream.com/information
photo by www.photosbyshinobi.com designer Ignyte Yrstyle
photo by www.followmystory.com designer Zac Posen
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Industry profile Fashion Feature Politik me
7 SEXIEST TRENDS IN
LINGERIE FASHION continued
Beige Retro Corsets in the spirit of grandma’s vintage “grace” and panties with correcting features- a delicate option for fans of classics.
Femme Fatal For those who love hot staff: black satin and translucent net, imitation of skin and extravagant models that are able to add intrigue and sexual touch.
Exotic Prints Nowadays lingerie is moving away from classical plain predatory prints. Today predators’ prints are not used so literally- a bit of blue leopard and turquoise tiger is enough to express playful mood. 48 URBANMAINSTREAM.com JANUARY 2012
online facts:
"57% of shoppers 18 or older say
the internet is their
primary source of information
for pre-purchase. "- Burst Media "63% of purchases resulting from online research occur offline. "-Comscore "The internet is expected to influence
nearly half of all retails sales in 2010. -Jupiter
2008 oct URBANMAINSTREAM.com
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50
3rd Year and 58th Issue and Urban Mainstream magazine has changed its look and now planning to further expand and become more of an industry media outlet for the established and up coming stars on the horizon. The magazine can professionally provide an outlet for brand and media awareness.
Reach 450,000 Readers Inexpensive Advertising
Readers in the U.S. and Overseas. Building our readers one person at a time. Offering diversity and opportunities to those who normally would not get it. Slim, Plus size, Tall, Short, and regardless of race, color and ethnicity. Our magazine is for the masses.
PRIOR ISSUESs click link below
2008 dec
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Industry profile Fashion Feature Politik me
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RETRO STYLE:
BODY SUIT, STOCKINGS & gARTERS source: www.MillionLooks.com
SockBox Spring/ Summer 2012 collection has been made for a woman who is sexy, sensual and confident, the woman who knows how powerful and fragile she can be at the same time, the woman, who loves and is loved. SockBox Spring/ Summer 2012 collection, which has been inspired by old films about gangsters and incredibly beautiful women, features amazing retro-style bodysuits, stockings, and garters. The pieces in SockBox Spring/ Summer 2012 collection come in a variety of designs. Bodysuits can either provide great coverage and support or expose flesh in the most daring manner. Stockings are adorned with delicate lace and embroidered. They also come with tiny bows and stitching as well as prints. Fabrics, which were used to produce the SockBox Spring/ Summer 2012 collection are velvet and silk, with extensive application of lace. Color scheme is limited to black and nude. And the print that made the range unique is the polka dot. SockBox Spring/ Summer 2012 collection of hosiery is for a sexy, sensual and confident woman who has a great sense of humor and artistic skill, the woman who knows how to surprise her man and make him believe he is the only one who deserves her.
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Industry profile Fashion Feature Politik me
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Industry profile Fashion Feature Politik me
PRETTI BY NATURE Ceo: Joni-Marie Company: Pretti By Nature, LLC Custom make mens Accessories(Bow ties, ascots, and scarves) Facebook.com/prettibynature Twitter: pretti_bynature contact number: 318-762-2085 Email: prettibynature@gmail.com The ascot: $30 Blue/White bow tie: $25 Red paisley bow tie $30 Styling:$50 PER SHOOT MOTTO: A style that’s identical to none Model: Shad Small Photos this page: Carlton Harp www.c4idesign.com
Click Video
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Industry profile Fashion Feature Politik me
www.photosbyshinobi.com
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Industry Modelprofile spotlight Politik me
CLICK PAGE WITH MOUSE TO MAKE WORDS BIGGER
model spotlight
AndreMcConnell
Age: 23 Location: Atlanta, Georgia Facebook: https://www.facebook.com/andre.mcconnell Twitter: Dre_McConnell Areas of Modeling: Print, Commercial and Fashion.
DawnAngelaMickens
Age: 44 Location: Atlanta, GA Facebook: facebook.com/DawnAngelaDawn Website: www.dawnangelamickens.com Area of Modeling: Fashion/Lifestyle 56 URBANMAINSTREAM.com JANUARY 2012
NishaThomas
Age: 25 Location: Atlanta, Ga Facebook: Nish Thomas Twitter: ModelesqueBh8or Area of Modeling: Most interested in Lifestyle and Commercial
MartinPena
Age: 29 Location: Houston, Tx Facebook: www.facebook.com/martin.pena2 Area of Modeling: Commercial/Lifestyle, Editiorial
Industry modelprofile spotlight Politik me
MODELFEATURES
Urban Mainstream magazine is looking for models to feature in our next issue. Models should contact us direct. Models in the Dallas, TX, and Atlanta, Ga. area must participate in a 3 Hour model education seminar in order to be considered for any of our Fashion, Commercial, and Lifestyle shoots where Makeup and Hair services are provided.
KamilahAntonia
Age: 28 Location: Waco, TX Facebook: Kamilah Antonia Area of Modeling: Commercial, Lifestyle and Print.
Candidates will be required to undergo a training on the fundamentals of modeling, how to build a portfolio, proper presentation, self marketing , how to build yourself as a brand and how to properly network. Plus, the 3 hour seminar is designed for you to ask questions and gain insight in the right ways of being a model. Models you see in our Spotlight section are on their way to improving and expanding their careers as models. Our approach is all about diversity, mainstream and urban expression of your aspirations. However, we are about doing it right. Be a part of our team the right way. Learn how to be that model you know you can be.
HOWTOSUBMIT
EMAIL: CONTACT@URBANMAINSTREAM.COM ATTN: SPOTLIGHT MODEL INCLUDE FULL NAME, AGE, PHONE, PICS, MEASUREMENTS AND A BRIEF BIO ABOUT YOURSELF.
2012 JANUARY URBANMAINSTREAM.com
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modeling 1on1
weak pictures:weaker portfolio know this business and know yourself 7 THINGS TO IMPROVE YOUR PICS & PORTFOLIO: 1. Stop taking a whole lot of pictures thinking that is going to make you better. Quantity is not the
key. Quality images shot by quality photographers who understand and know the real demands of the industry improves your images.
2. Choose photographers who themselves have demonstrated a high standard of photography. Use
magazine spreads, advertisiments, catalogues, and any major display of commercial, high fashion, lifestyle, editorial, glamour etc images you can find to better understand if that photographer has what is needed for you. 3. Utilize strong makeup artists and hairstylists who’s work is excellent before photoshop. Make sure
they can contour, use coloring and can bring to life a natural to glamour look. Make sure the hair stylist and makeup artist understands what agencies and possible clients look for in the image. 4. Don’t spend all day shooting. If it is a paid shoot then shoot as long as they are paying you. If not
give a timeframe and shoot no more than 2 outfits. Allow for variety in hair, makeup, clothes and scenery. More than 40 final images per look can often indicate a weak photographer. Shooting time for two outfits should never take over 60 minutes. 5. Know the look, posing, and attitude you are to express for every shot. If given directions during
shoot. You will need to focus on the shoot. Not the music or people around you.
6. Excercise by practicing pilates and or yoga to strengthne your core. Drink plenty of water. Take care
of your money maker. Your body and mind is your ticket to success. Treat them well.
7. A bad picture is a bad picture. Don’t accept low grade images. Don’t allow yourself to come half pre-
pared when you are expecting full rewards. If you want to be like the greats then invest in yourself and spend your time, money and energy wisely.
58 URBANMAINSTREAM.com JANUARY 2012
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modeling 1on1
success loves preparation... Nowadays you have everybody with two legs and an eye wanting to be a photographer just like you have people who have no business modeling trying to get in the game. Many of these people have so many high expectations of what should be afforded to them solely because they have decided to do something. Looking for opportunities to be extended and expecting the world to suddenly open up to them. It is my belief that opportunity is never given yet it is earned. People who recognize your due diligence, hard work and progress are often the same ones who will give you what you’ve earned. Earning respect in this business falls on the amount of true effort you put forth to demonstrate your uniqueness, knowledge and professionalism. When models shoot it is very uniquie to find one who not only understands what they want from this business, but one who can properly express the finer points of what it is to be a model. Models who get in this business often will not take the time to research fashion trends. The lack of their knowledge of the industry is often portrayed in their portfolios. I once asked a young lady to bring a “color blocking” outfit. She responded what’s that and if I, a non model, could send her examples. I said “Google it”. Often these aspiring models will expect the photographer to dress them, show them what to wear, do their makeup, do their hair, show them how to pose and so on. While most will not take the initiative to stand their own ground and be that model worthy of the chance to be a success. Models need to take some initiative in building a personal wardrobe. Learning how to thrift store and bargain shop. Learn how to apply different types of makeup. Learn how to style their hair for different occasions and definitely learn how to be more of an asset by improving upon their posing. There is another expectation that they do not have to pay for anything. While, they are expecting value adding services to be provided which are meant to give monetary value to them. It’s like they are being selfish. Taking without giving. Wanting without learning. Expecting without a desire to meet the challenge. I always ask these type of models. What can you offer me? I’ve honed and am improving my skills to provide quality services and consultation. I have value. I bring something to the table. I always often get. I am new or I really have nothing to offer you. My answer. Pay me if you want to earn my respect. Show me what you are willing to invest in yourself. Don’t treat yourself like you are a looking for hand outs. Because if you are not contributing then you are begging. As it is a fact that you can’t go at it all alone and make it in this business. You sure can’t expect everyone who will be a value to your endeavors to give you special treatment. Some will and some will not. Often those who just give you things never condition you to be able to earn things.
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2012 JANUARY URBANMAINSTREAM.com
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onblast!
by Sarah Motley
scams badService unprofessional no-shows horrorStories
Hair stylists Mary Lou Rose MM# 705451 ModelMayhem.com
Sweetp Hair MM#782456 ModelMayhem.com
KANAKO MM#835598 ModelMayhem.com
The Traveling Stylist MM#878251 ModelMayhem.com
Mary Lou, when working with photographers you have to take into consideration the work that is about to be done and how you as a hairstylist benefit from it. Although your work looks beautiful, it’s barely visible. How would someone know to hire you if they can’t see the work in your portfolio? When doing TF’s or any photo shoots, it would be within your best interest to review the concept of the shoot with the photographer before going forward because when you don’t, it’s just a waste of time.
Sweetp Hair, when entering in the entertainment industry as a hairstylist, it is imperative that you show versatility or else this will be a downfall. It’s understood that the photos of your models may not be the best due to the fact that you are new to the industry but the goal is to intrigue the audience that you are attempting to work with and limit yourself to one race or ethnicity.
""report: Scams and Badbusiness KANAKO, the same model, same hair texture, and most of the same styles does not help your portfolio at all. In fact, I thought it was the model’s portfolio! I see more of the model than the hairstyling work. Your portfolio made me very interested in the model and the photographer and less interested in you. It’s all about presentation and versatility. You need to have both in order to make your work pop! Next time you shoot with a photographer, make sure he has at least a little interest in showing your work instead of making another portfolio for Geisha.
photographers
mwh Photograghy MM# 761760 ModelMayhem.com
MWH, your photography work has shown to be poorly done. This is because models are badly posed, with too much light exposed on some photographs and not enough exposed on others. A photographer should have some idea of what a good pose should look like, in your portfolio it appears no one had a clue. Also do you know how to touch-up a photograph? Models are being negatively represented in your photographs. The work done in your portfolio appears as if an amateur had taken them. It would be greatly appreciated if you worked on your photography skills better or just put down the camera.
Traveling Stylist, your work is beautiful but it is a shame that the models are in the dark and the styles are barely visible. How is this benefiting you? When working with photographers, take into consideration how his/her work can add to your portfolio. Ask the photographer to also take headshots of the models. This would help your portfolio and not just theirs
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Donald E. Photography MM#506223 ModelMayhem.com
Donald, as a photographer, your work looks so amateur. The photography of the women looks so sub-par. The posing, styling, hair, and makeup of the models are ridiculously low budget. Many of these women believe they are so close to making it as a model because some photographers fill their heads with high hopes. In most cases it is always “Guys with Cameras” who just take pictures for sport and play while showing themselves off as knowledgeable professionals. It would be wise to learn from other experienced photographers. Your current presentation shows you need advice and better instructions on how to be a more skillful practitioner of photography.
contact OnBlast! at contact@urbanmainstream.com
attn: OnBlast!
60 URBANMAINSTREAM.com nov 2008
modeling 1on1
LEARN SOME HISTORY source: www.sidewalksarerunways.com
bRIEF HISTORY OF fASHION The history of fashion or fashion design can be traced back to the starting of the nineteenth century when the dress designs were inspired from the dresses worn in the royal courts. Ultimately, this resulted in opening of a fashion house in the city of Paris, which is considered as the fashion capital of the world by Charles Frederick Worth, who is deemed as the first ever fashion designer in the entire fashion history. People were highly influenced by Charles Frederick Worth’s fashion sense and admired his designs. They labeled the designs as the designs of the ‘House Of Worth.’ As a result of this, the fashion and the designer became synonymous with a specific brand. Paul Poi Ret was also an important designer in the history of fashion who also did a great job and contributed towards the evolution of fashion. He invented a new form of fashion that involved blending of the classical style, aesthetic dressing with the fashion in Paris. To name a few other designers who earned a name for themselves for their contribution to fashion origin were Patou, Vionnet, Fortuny, Lanvin and Chanel. During the entire twentieth century, the city of Paris remained the title of being the fashion capital of the world, along with open aping of the French designs by countries like US and Britain After the World War in the fashion history, there emerged many other countries as being the fashion hubs and this resulted in Paris left as only the influential factor. Later on in this history of fashion, well known fashion designers such as Calvin Klein and Ralph Lauren came into existence and crafted a niche for themselves. Today, fashion is classified into two main categories- the haute couture which is meant for individual customers and the ready-to-wear collection, also known as prêt wear, which is meant for the masses. Thus, we see that how the steady evolution of fashion over the years and it wont be inappropriate to say that fashion has been the by-product of the sincere efforts of many of the top designers.
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SEEKING MALE MODELS FOR UP COMING ISSUES. YOU MUST BE A VERY GOOD DRESSER AND HAVE FASHION TASTE.
You Want to Be on the Cover? Screening Taking Place Now!
FACEBOOK.COM/UMMAGAZINE (ADD US) IMPORTANT DOWNLOADS(CLICK LINK TO DOWNLOAD)
MEDIA KIT: http://www.mediafire.com/?fuzsuoitulfdh53 CLICK PAGE WITH MOUSE MODEL RELEASE: http://www.mediafire.com/?qnzcy4a2uxboif0 TO MAKE WORDS BIGGER
Industry profile Industry Insight Politik me
by Corey Cox
A THE MUA CHOOSING M A K E U P ARTIST
CLICK THE VIDEO ABOVE
if you model educate yourself. just click and learn... 64 URBANMAINSTREAM.com JANUARY 2012
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industry insights 1on1
In the past we’ve talked a lot about what the model should do far as posing, facial expressions and so forth. Now we are going to go into what the model should do in choosing a good makeup artist. Insight in this area is so very key as it is the foundation behind making all things work well for the model, the photographer and all involved. A good makeup artist is first and foremost an “artist”. They should be able to go with the flow and fulfill the demands required to bring forth the best looks possible. Professional, on time, clean, and prepared. Check out the video below to get a Model’s andPhotographer’s feedback on choosing a makeup artist.
A model nowadays has to be real selective in choosing a photographer. Your selection of a photographer is based on what you see in their pictures as it pertains to its quality. What can be some key quality concerns? 1.) Composition 2.) Lighting 3.) Contrast of colors 4.) Clarity of imag A model does not need to be skilled in the art of photography but they should understand what makes a good image. No matter what it is about the creative flow of the person taking the picture. However, it is also about the end product for you. The below video highlights the concept of composition. Basically, how to properly frame a picture. Ask yourself. Can the photographer compliment my frame? In most cases you can find this out through their prior work.
CLICK THE VIDEO ABOVE
videos in this section are presented to educate today's model 2012 JANUARY URBANMAINSTREAM.com
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industry insights 1on1
be a model : LEARN WHAT THE PHOTOGRAPHER KNOWS
Industry profile Industry Insight Politik me
industry insights 1on1 source: www.tyra.com
1. Do not be a “no-neck monster.” Try to elongate your neck for ma mum extension. 2. Do not pose like a hoochie. (If you don’t what a hoochie is, er, that’s probably best.) 3. Do not be a limp noodle. Always pose with tension in your body completely from H2T (head to toe). 4. Do not play it safe and stay in the same pose. Mix it up with innovative poses, your wildest pose could be the one that’s picked. 5. Do not show up to a photo shoot unless you are clean shaven, have a clean face and clean hair. 6. Do not let hating how your hair or makeup is done affect your performance. Model through it. 7. Do not stare aimlessly when posing. Create intensity for the camera through your eyes. Smize (smile with your eyes)! 8. Do not slouch on the runway; pretend you have a wire through your spine that is pulling you up to the ceiling. 9. Do not be forgettable. Make an impression by showing your distinctive personality. 10. Do request to have your favorite music playing when you do a shoot! The beat will kick your poses up ten notches!
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industry insights 1on1
Model Dont’s (and a Do)
“Utilize the information we give you in Urban Mainstream magazine to assist you in improving your opportunities. Remember, you don’t know everything.”
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Industry profile Industry Insight Politik me
Information provided for research purposes only. We do not endorse any products or services.
Karthy Amarati (Book Publisher) I’m sure we’d both agree model photographers and posing models themselves are paid extremely well – if they’re good at what they do. But what makes the difference between a weekend hack and a super model or photographer to the stars? I’ve pondered this question, as I’m sure you have, for a great while and with all the models and photographers I’ve studied, I’ve invariably come to the same conclusion every time. In short, anyone at the top of their game has invested a great deal of time and energy into studying their craft. With that in mind, I think I might have taken this to the extreme… I’m pretty much a modeling fanatic. The truth is I’m always on the internet looking at anything and everything I can find on modeling and model photography.
www.ModelPosing.net Only $17 250 Page eBook
A Professional Guide For The Creative Model, Director, Photographer. CLICK PAGE WITH MOUSE TO MAKE WORDS BIGGER 68 URBANMAINSTREAM.com JANUARY 2012
Along The Way I’ve Found Information That’s Just Plain Wrong... Along the way I’ve found tons of information that’s just plain wrong - information, I think, that does more harm than good. If you’re like me, you’ve probably found your fair share of the same – you may not have even realized it was harmful. Anyway, a few months back I was doing some research on Harriett Shepherd and Lenore Meyer two of the most respected model photographers of all time and I uncovered a gem. If you’re looking to become a model or take model photography I have found the model posing guide bible.
industry insights 1on1
Posing Pose
industry insights 1on1
Click Video Image or link below: http://www.youtube.com/watch?v=6KQJMFY9YxE&feature=related
Click Video Image or link below: http://www.youtube.com/watch?v=f77AF4B8tSo&feature=related
WALKING IN HEELS
The worse thing in the world to see in a model is one who cannot properly walk in heels. Walking, posing, and having grace in your heels is so important. As a model, you will spend 90% of your time in heels. Those of you who do runway really need to make sure you are properly addressing the issue of walking properly in heels. I want every model to really look at these videos and compare how you walk in your heels. Having grace, poise and elegance in your shoots. Then ladies consider the fact of when you go on networking functions for clients or just for yourself. People are always watching. The better command of the walk allows for the clothes to really generate your personal energy. 2012 JANUARY URBANMAINSTREAM.com
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Industry profile Fashion Feature Politik me
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tERRELL TAYLOR, LLC.
Company Name: Terrell Taylor LLC Owner Name: Terrell Taylor Website: www.terrelltaylor.net Phone: (404)447-9292 Specialty: Swimwear designed for more than just your average Swim
UM: What got you started in the business? AN: Well I’ve always been designing since I could remember. But I recently got started doing Swimwear living out in San Diego, Ca. The weather there was always so nice, and the girls were always at the beach. So just being in that environment day in/day out it just sort of became my focus. And I feel like females are the most beautiful beings on this earth. We come in so many different shapes and sizes and what better way to accentuate the body then with Hot Swimwear…. UM: Define what gives you creative inspiration? AN: My inspiration kind of comes from everywhere. But mostly it comes from myself. I design and create what feels good to me. I’ve always felt that as a designer if you create what comes from you, then others if they like you, and what you do then they’ll love your creations as well. If your not yourself then who are you. And people can tell when your not being yourself…. UM: What’s your business strategy? AN: I feel like if I hit people in their comfort zones then they will love and appreciate my Swimwear much more. I design things that are sexy yet sophisticated, classy yet comfortable. When they put on my suits I want them to feel good and look good. Because as a female if you pin-point those two areas then you can’t help but love you….and that’s all I want is for people to love themselves…in my Swimwear of course…lol UM: What have been some of your learning curves? AN: Wow….everyday I’m hit with something new. What most people probably don’t know about me is that I’m a self taught designer/entrepreneur. I have never had any type of formal training what so ever. But the fact that I’m doing something I love motivates me to keep going, and to keep learning. If you don’t believe in yourself or your own work then how can you expect others to believe in you as well. UM: What are your goals for 2012? AN: For 2012 I just plan on being the best me that I can be. I’m going to keep trying to reach as many people as I can until the whole world knows my name. UM: Why are you presenting your business through Urban Mainstream Magazine? AN: I believe that me showing my work/craft through Urban Mainstream Magazine will help people see the dedication that I have for greatness. My story I feel is one that is relatable and I just want the world to see what I can do. I guarantee that this is not the last that they’ll hear or be seeing from Terrell Taylor. Just watch me…. 72 URBANMAINSTREAM.com JANUARY 2012
Industry profile Fashion Feature Politik me
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shopping spree
We truly do
DEFINE OURSELVES.
74 URBANMAINSTREAM.com OCT 2008
Modeling Opportunities:
L’aigner La’Key
We are looking for models to be on our MAGAZINE cover, appear as GUEST models on our new tv show filming. We only want those who really can model. Those who know how to “EARN THE RIGHT” to be a model and not just a “HOPELESS HOPEFUL”. We want the real deal. We want real POSERS, DRESSERS, INTELLIGENT, INDUSTRY KNOWLEDGEABLE, and those with a LOOK for HIGH FASHION, EDITORIAL, COMMERCIAL AND AVANT GARDE. MEET the CHALLENGE TO STAND APART FROM THE IMITATORS.
Published Exposure Go to the www.urbanMainstream.com scroll down and click on: “CLICK HERE” fill out a submission form. INCLUDE IMAGES OR LINK TO A MODEL SITE. NO MYSPACE OR FACEBOOK PAGES.
Models: Natasha & Mathew Fox Mua & Hair : Scholastic www.PhotosbyShinobi.com 2011 NOVEMBER URBANMAINSTREAM.com
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click fo
tiffany vera fashion model tiffanyvera88@yahoo.com
or video
World reknown Posing Instructor gives lesson on techniques in posing. (Click link to see video) http://www.youtube.com/watch?v=ItrzL4bpr10
WWW.PHOTOSBYSHINOBI.COM
Fashion editorial
written by Shinobi Muhammad
The Faces of Urban m a i n s t r e a m In the coming months, Urban Mainstream magazine will be taking a front seat in its quest to be a positive force and vehicle for models, artists, photographers, makeup artists, hairstylists, fashion designers and all of those who are in the industry seeking a way to express their talents, stories and points of view. We are currently planning more editorial, fashion, commercial shoots and media events where our current and new readers will get a chance to explore these great talents. Our overall goal is to maintain DIVERSITY in our approach. When we say DIVERSITY it is more about the mixture of talents than that of models based on race or ethnic background. We want to expose rising, established and curious talents to each other. Whether you are in Russia, Germany, United Kingdom, Isreal, China, Bogata, Mexico, Puerto Rico, Canada or the United States. Our mission is to expose your talents. Open up a bridge of exchange. Each issue of the magazine we will further our reach. Seeking out those from around the globe who want to be seen and heard. The FACES OF URBAN MAINSTREAM is all about the cause of the many. We are all at heart driven to explore beyond our own worlds. The reality however is that most do not know how. Connecting our worlds through our crafts is both inspiring and unlimited. Urban Mainstream magazine is about the faces of the MANY. Seeing in each of us that which God has gifted our hands and minds to create. To connect us beyond borders, ideology, race, ethnicity and financial status. As we are inspired we are driven to impact the world around us. It is the lack of inspiration which dulls the senses of society into boredom and decadence. It is the lack of true inspiration which drives us away from our passions as human beings and true creatures of God. We are many yet we are one. In this is the ILLUMINATION OF MIND, BODY AND SOUL.
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Lauren Jennings United States/Marietta/Georgia http://www.modelmayhem.com/141130 UM: What got you started in the business? LJ: My friend’s mom is a photographer and asked me to model for her portfolio back when I was in middle school. I have been in love with modeling ever since. UM: What are some of your challenging moments? LJ: I did an outside photo-shoot this past winter while it was raining! It was extremely chilly but it was worth it because the pictures turned out great. Also, I did an event a little while ago where I was on heels for a full 8 hours, no sitting. By the end of the day the blisters were so big that I had to walk on the sides of my feet for the rest of the week! UM: What motivates you to stay in the business? LJ: The people, the clothes, the hair, and make-up keep me in this business. I love being around so many creative people, and getting to wear beautiful clothes and have my hair and make-up done has it’s perks too! UM: Who and or What are some of your inspirations? LJ: I am inspired by pretty much every fashion magazine I pick up. I love to make collages from fashion spreads that catch my eye. I am also inspired by the people that I network with and the personal style that they put into their work. UM: How does it feel to be on the cover of Urban Mainstream magazine? LJ: I am very excited to be on the cover of Urban Mainstream. I can’t wait to see the issue! UM: What are some of your accomplishments you’d like to speak about? LJ: I have had the privilege to model for several local businesses including Veruca, Luna, and Fab’ rik. I have also been on the cover of the Atlanta Bride and Groom Planner and I have been in many independent films around the area, including Love on the Rocks and Strangers with Faces. UM: What do you offer that is unique to the industry? LJ: I think what I have to offer are my unshakable values. I will not let others pressure me into things I do not want to do and I believe that it is very important in this business to have the ability to say no and get out of sticky situations. UM: What are your views concerning Urban Mainstream magazine? LJ: I think this magazine has very helpful information for people in this industry and I love looking at the photographs. UM: Why did you agree to do the interview? LJ: Was not doing it an option? I’m just kidding :). Well, I wanted to let you know a little bit about myself and share some of my experiences.
YOUNG CHILD MODELS AGES 2-12
parentS please read This new section of Urban Mainstream magazine is designed to feature and highlight our young angels. Our children have a special place in all of us. We all want to see them grow and mature and move on to be the leaders, builders and all those things we could only pray the best for. Often the children need something else to give them that special encouragement and insight. Young people need re-enforcement. They need space to grow, improve and expand their horizons. Like with any other art such as music, dance and painting. Modeling can be a positive outlet to teach professionalism, proper etiquette, poise, people skills, positive self imaging and a lot of other fundamental skills. We are now screening, shooting and even developing young people from two age groups. Group one: 2-12 and group two: 13-17. In February we begin training classes, shoots, and other developmental projects designed to hone the modeling skills of young people and then feature their works right here in Urban Mainstream magazine. Our goal by Summer is to have developed a new magazine which will have in it from cover to cover children 2-12 modeling in fashion, lifestyle and commercial shoots. So for now they begin here. Those 13 - 17 will be part of the general magazine via various editorial and features until we develop the Teen version how we feel it should be. That magazine will also be introduced in the summer. Parents will work with us to learn how to build their childs portfolio, avoid scams, and really help their child enjoy the learning and exposure experience. We will expand this section as it will begin at the end of the current Urban Mainstream magazine as a supplement. Initially, starting with 20 to 30 pages and growing till it hits 100 pages at which time we will launch the separate version. Issue 62 the new segment will be installed in its entirety. (late February)
Shoot Dates: (Pre-teens) tx Feb. 18th and 19th. Limited slots: 9am - 11am2pm- 4pm (child must be registered / screened prior fee: $35) go to: www.gap.com review the looks and age categories and find one to two key looks for your child. (hair styling we will do.) -parents receive all images 82 URBANMAINSTREAM.com JANUARY 2012
Shoot Dates: (teens) tx Feb. 11th and 12th. Limited slots: 9am - 11am2pm- 4pm (teen must be registered / screened prior fee: $35) go to: www.gap.com review the looks and age categories and find one to two key looks for your child. (hair styling we will do.) -parents receive all images
GFACES Teens ages 13-17
where's your child....? CALL 323.393.0743 DALLAS, tx TAKING APPLICATIONS FOR aTLANTA, ga sCREENING fEB. 25TH 2012 JANUARY URBANMAINSTREAM.com
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Sarai valenz lifestyle glamour fashion
promotional model saraivalenz@gmail.com
bring o colors spring photo
naeelah lifestyle glamour fashion
promotional model lovenaomij@yahoo.com
outyour s for our g release oshoots.
Industry profile mAKEUP ARTIST Feature Politik me
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DEVINE KRRATIONS Makeup Artisti: Noella Kabonga DevineKrrations@gmail.com 214.444.9164 Hair Stylist: HairEgo by Arielle Models: Tara Adams Renee Austin Arielle Elliott
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Industry profile MAKEUP ARTIST Feature Politik me
www.photosbyshinobi.com
2012 JANUARY URBANMAINSTREAM.com
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B
BeautifulME
2012 Eye Makeup Fashion – Natural Looking
Natural looking makeup is one of the best choices for casual wear whether going out for office or a day out with friends and the best part of Natural Looking Makeup for Eye Makeup is that it suits almost all the women.
If you are wondering how to apply natural looking eye makeup, you might like to check out some of the makeup blogs and websites where you will find step by step instructions along with pictures or videos.
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makeup 1on1: beautiful me
ME
New Hair & Mua Team Members Hair & Mua Team: beautiful me
In the coming issue of Urban Mainstream magazine you will see from our Hair and Makeup Team members. First up, Mia, she’s a professional and quality makeup artist who with her partner in crime Portia, an outstanding hairstylist. They both work on some of the photoshoots in Urban Mainstream. In the coming months you will see bigger and bolder shoots i.e. our magazine covers and other key spreads featuring their work. For now here are just a few of the examples.
Mia
portia
Makeup services: mjerayartistry@gmail.com 972.379.7642
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hair services: shear _ artistry01@yahoo.com 972.850.8890
www.photosbyshinobi.com 2012 JANUARY URBANMAINSTREAM.com
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Avant
Hairstyling
glam
BEAUTY SCHOOL CONTEST
IT’S TIME FOR THE BATTLE OF THE HAIR & BEAUTY SCHOOLS. TOP PICKS GET THE CHANCE TO HAVE THEIR WORK FEATURED IN URBAN MAINSTREAM MAGAZINE. WE ARE EXPANDING AND NOW DOING ROUND UPS OF THE TOP STUDENTS IN HAIR AND MAKEUP. FROM SPOTLIGHT FEATURES TO COVER PAGE EXCLUSIVES. AN OPPORTUNITY TO SHOW WHAT YOU ARE MADE OF. EVERY TWO MONTHS STARTING IN JANUARY URBAN MAINSTREAM MAGAZINE WILL BE EXCLUSIVELY FEATURING 10 TO 20 STUDENTS.
THOSE SELECTED WILL GET CHOSEN TO DO AVANT GARD & HIGH FASHION PHOTOSHOOT WITH SELECT MODELS FOR THEIR FEATURE. WE ARE TAKING APPLICATIONS NOW. ALL YOU HAVE TO DO IS SUBMIT TO: CONTACT@URBANMAINSTREAM.COM ATTN: AVANT GLAM INCLUDE YOUR CONTACT INFO. YOUR SCHOOL, SCHOOL NUMBER, DIRECTOR/NAME AND CITY/STATE. THE CONTEST WILL TAKE PLACE EACH MONTH BETWEEN DALLAS, TX AND ATLANTA, GA. AND WILL EXPAND IN THE SPRING 2012 TO CHICAGO, NY, L.A. AND DC. PLEASE DOWNLOAD OUR MEDIA KIT TO FIND OUT MORE ABOUT URBAN MAINSTREAM MAGAZINE.
IMPORTANT DOWNLOAD(CLICK LINK TO DOWNLOAD)
MEDIA KIT: http://www.mediafire.com/?fuzsuoitulfdh53 90 URBANMAINSTREAM.com JANUARY 2012
SEEKING HOT HAIR STYLIST IN
& MUA TEAMS TO BE FEATURED
URBAN MAINSTREAM MAGAZINE (UM).
BEAUTY SCHOOLS SUBMIT YOUR BEST STUDENTS EMAIL:
CONTACT@URBANMAINSTREAM.COM ATTN: AVANT GLAM INCLUDE: Name, Pictures of work, Phone, Where you are located and best time to call. www.PHOTOSBYSHINOBI.com
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2012 JANUARY URBANMAINSTREAM.com
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ent ert ainme rock pop metal alternative
divinecalling
countryhip-hop r&B
Alternative/Rock
Brief Bio: We started out in a small youth group from Iowa Park, Tx but we aren’t just some praise and worship band. We are very passionate about our music and love to rock on stage and have an awesome time, but we are also passionate about ministry. General Band Info: Members Amber - Vocals/Keys Hannah - Vocals/Keys Kelby - Drums/Awesome Hunter - Vocals/Bass/Guitar Ruben - Vocals/Guitar/Bass Genre - Alternative Rock
ac daperfecto Indie Pop/Rap
About AC Da’ Perfecto A.C. , former member of the locally acclaimed hip-hop group Sub-Flo; finally releases his long awaited debut full-length solo album,”Top Grindin”! As a member of Subflo, AC and the group delivered a genuis brand of “ Southern Hip-Hop”, and also has performed on the same stages as hip-hop greats like “Busta Rhymes, Taz & Tha’ Liks, Wu-Tangs’ Cappadonna, and Suga Free to name a few.This Ultimate Hustler has also managed to get his face seen on Dr. Dre’s Chronic 2001 Tour DVD. Go check it out!!!! AC offers the ultimate alternative to the normal rat race cycle of undefineble “hip-hop”in todays’ market. With a lyrical style all his own; and captivatingly vivid production , Da’ Perfecto is definitely blazin’ tha’ spot!
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ent alternative dANCE
brianMackey POP
“Music was placed in 4 upcoming movies releasing in 2012: “Color Blue” and “Honest Love” in “The Boys of Abu Graib” with actors Sara Paxton (Last House on the Left) and Sean Austin (Lord of the Rings) “Color Blue” in “Fake” directed by Gregory Friedle, with Robert Loggia and Gabriel Mann “Color Blue” in “Fathoms Deep” “Color Blue” and “Honest Love” in “29,000 Wishes, 1 Regret” directed by Oliver Robins (Poltergeist) Featured on the Songs of Love for Japan Compilation CD among artists such as Sarah Barielles, Ani DiFranco and Tori Amos. Latest reviews and press have included, Feast of Music, Aquarian Magazine, Filter Magazine (For Songs of Love for Japan), MashableEntertainment, Indie Shuffle, Indie Update, Bigger Than Beyonce, Rising Magazine, Middle Tennessee Music, Music News Nashville, among others. Brian has released 2 videos this year, “Honest Love” and “Sunshower” from the songs on his album, Honest Love. Honest Love: http://www.youtube.com/brianmackeymusic#p/a/u/0/K23IKSaRUsM Featured on the Viso Music Launch, and on Vancouver, CA TV Sunshower: http://vimeo.com/24148621 - Will be Viso’s featured artist January 2012
bands looking to be featured in urban mainstream must provide all submissions to: contact@urbanmainstream.com attn: um music - um magazine
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zoeann
Rock
www.youtube.com/user/zoeannmusic (CLICK LINE ABOUT TO GO TO SITE)
Zoe Ann, Teen Rocker and singer/songwriter from Dallas, TX has consistently been #1 on The Indie Music Channel charts, and is being played in five countries! With her ever-growing international fan-base, combined with her repertoire of radio ready music - Zoe Ann is ready to take her new music (Produced by DJ Lethal) and “Killer ROCK Show” across North America! Zoe Ann plays, keyboards and guitar, along her highly talented band made up of Hunter Lucas on lead guitar, Jonathan Pharr on drums, and Scott McCauley on bass. These guys totally Rock!! Zoe Ann is managed by Richie Surrency, Pound 4 Pound Management, who has worked in the music business for 15 years, has toured with Nickelback, Limp Bizkit, Staind, Evanescence, and is currently on tour with Journey. “With great backing and support, the only place for ZA to go, is to the top!” - Richie Surrency Zoe Ann a “Rock Princess” is a fiercely determined, beautiful girl with a great attitude. “I write about lifeʼs experiences and while some might be painful, they make you stronger”, says Zoe Ann. Zoe Annʼs lyrics, give you a sample of love, life & guitars with an attitude. General Band Info Zoe Ann - Vox, guitar/keys Hunter Lucas- Lead Guitar Scott McCauley - Bass Jonathan Pharr- Drums
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mikeMcgill
POP/ACOUSTIC
WWW.REVERBNATION.COM/MIKEMCGILLMUSIC
(CLICK LINK TO GO TO MUSIC)
Mike was born and raised on the East Coast in Connecticut, but settled in sunny San Diego in 1998. He began writing music in the mid 90’s, but didn’t start performing until August, 2005. His style has been described in many ways, but if you ask him, he will tell you “I really have no idea. I’ve been influenced by so many different singer/songwriters and bands going back as far as the 60s. I can’t put my finger on it. You tell me!” Let’s just say a little surf / meets folk / meets rock / ...
“We at Urban Mainstream Magazine love Mike’s music. For him to be an unsigned artist just shows how much untapped and under appreciated music is out there. Plus, as an artist he has been very supportive of our magazine and we definitely applaud him and his work.”
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JENNIFER SIAN http://www.facebook.com/JeneferSian (CLIKC WEBSITE TO VISIT BAND) info@jenefersian.com
When Jenefer Sian was a little girl, growing up in Swansea, Wales, she would dance around the roomplaying guitar on a tennis racket in an attempt to steal the show from her dad as he jammed out the hits of
"child abuse is wrong. those who do not speak out against it are just as guilty. why would you turn your back on those tunes from The Beautiful South and Tina Turner with her mothwho are defenseless. what if it were er, who had been a singer in a Motown cover band. “I really got exposed to all genres of music at a young age. I really loved the rock ‘n roll my your brother was child or someone's you loved. supinto, I’d put onport makeup with my sister and dance around to urban mainstream magazine in its the ‘Top 40’ hits, but I mostly stuck to the classics my parents played for me. THAT was the ‘good stuff,’” says Jenefer, who taught herself how to campaign to bring awareness about play the piano by ear by singing the tune and finding the right keys.Jenefer’s family moved to the U.S. when she was 10 years old. abuse " so much that she began Here she met achild friend who was also a singer,and who sangdomestic only in Spanish. Jeneferviolence. loved the way it sounded singing Selena songs and sang them so well that she sounded like she was born and raised in Mexico, not Wales (over 6,000 miles away).As a teenager, family owned a bed and breakfast in Lake Tahoe, “The Castle at Summer Place,” named after it’s pre-umJenefer’s magazine vious owner, Donna Summer. The property had a huge recording studio with previous residency from The Red Hot Chili Peppers, the Rolling Stones, Neil Young, and Van Morrison. Another of Jenefer’s favorite pastimes as a little girl was to put on her own show, standing on a chair in the kitchen, singing into a toy microphone, belting out
Willie Nelson, and many others. “At this point I just knew I wanted this, I wanted to be a pop star,” and she spent every waking minute she could in that studio. In high school Jenefer was a part of the schools “Black & White” choir, she also earned herself an annual spot in the county’s Honor Choir, as well as a place in the Nevada All-State Choir. During this time Jenefer fell in love with No Doubt’s “Return of Saturn” album. “I’m a big fan of any chick who can rock 6” heels and do more pushups than most boys,” says Jenefer, who cites Gwen Stefani as one of her music, fashion and fitness icons. After graduating high school at the early age of 16, Jenefer went through some tumultuous times with family, resulting in a fateful move to the Los Angeles area.!
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BECKSANDTHEBULLETS
SHINOBI
www.photosbyshinobi.com
SHINOBI
www.photosbyshinobi.com
CHICAGO ATLANTA NEW YORK LOS ANGELES MIAMI DALLAS I am Shinobi Muhammad, a photographer, magazine publisher and talent consultant from Chicago. Having over 10 years experience in dealing with building images and how to methods to market that image. My business is in creating reality from perception. Enhancing and inspiring people’s appreciation of themselves and how others see them. I shoot photography for models, actors, families, couples, recording artist, business and just about anyone in general who is looking to capture a moment in time. I take my craft seriously. In that I continuously strive to enhance and advance my skills and level of exposure. I am not the best and not the worse. I am ever evolving in an art form that in a blink of the eye can produce someone greater than myself. When you come to me you can expect that I am focused on creating what you perceive in your head should be the outcome of my services for you. I have a very strong belief that if I charge you for photography I must be willing to produce quality. You expect quality for the money you spend. As I expect you take my advice in how to best come prepared to insure what you see in my portfolio can be a reality for you. Teamwork insures that as I am to shoot quality. The subject being shot must take extra care in how they are to present themselves. When you pay me you pay for quality.
323.393.0743
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www.photosbyshinobi.com
shopping spree
Seeking models designers to be featured in the upcoming issues of Urban Mainstream magazine. Send us your info for consideration to: Contact@urbanMainstream.com attn:"Consider me"
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join our team: freelance writers & columnists makeup artists, hair stylists, designers and photographers.
shopping spree
Urban Mainstream
magazinewants you! contact@urbanmainstream.com Editor-in-chief Chief photographer
shinobimuhammad
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