da Vinci Surgical System
Brand Book
TABLE OF
COTENT 01 ABOUT COMPNAY 02 LOGO GUIDELINES 03 TYPOGRAPHY 04 COLOR 05 WEBSITE 06 MOBILE APP 07 STORE
01
ABOUT COMPNAY
Pairing human ingenuity with technology
Intuitive was founded in 1995 to create innovative, robotic-assisted systems that help empower doctors and hospitals to make surgery less invasive than an open approach. Since da Vinci® became one of the first robotic-assisted systems cleared by the FDA for general laparoscopic surgery, it’s taken robotic-assisted surgery from “science fiction” to reality. Working with doctors and hospitals, we’re continuing to develop new, minimally invasive surgical platforms and future diagnostic tools to help solve complex healthcare challenges around the world.
02
LOGO GUIDELINES
LOGO USAGE Main Logo
Do not recreate or stretch logo. Do not add effects to logo. Do not alter colors of logo.
Logo in dark background
MINIMUM CLEAR SPACE
The minimum clear space (safety zone) around the logo is equal to 1â „2 X, where X is the height of the lockup in its entirety.
1/2 x 1/2 x
x 1/2 x
LOGO TAGLINE
Minimum Size
260 pixels
150 pixels
The tagline and logo may be used separately. Use the files as provided.
03
TYPOGRAPHY
Arial ABCDEFGHIJKLM NOPQRSTUVWXYZ
H1 Header
64 px
abcdefghijklmnopqrs tuvwxyz
H2 Header
20 px
0123456789
H3 Header
12 px
04
COLOR PALLETES
These are the Da Vanci Surgery System brand colors. You can copy the HEX codes below.
Hex: #999999 CMYK: 41, 32, 32, 11 RGB: 194, 159, 29 Hex: #fdb813
Hex: #666867 CMYK: 27, 100, 99, 31 RGB: 102, 104, 103 Hex: #fdcf71
CMYK: 0, 32, 91, 0
CMYK: 0, 21, 63, 0
RGB: 253, 184, 19
RGB: 253, 207, 113
05
MERCHANDISE