TABLE OF CONTENT 01 ABOUT GUCCI 02 LOGO 03 TYPOGRAPHY 04 COLOR 05 WEBSITE 06 MOBILE APP 07 STORE
ABOUT GUCCI Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion. Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses. Eclectic, contemporary, romantic—Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail. Gucci is part of the Kering Group, a world leader in apparel and accessories that owns a portfolio of powerful luxury and sport and lifestyle brands.
LOGO This logo is the main element in Gucci’s visual identity, and should always be i ncluded in all branding contexts. The logo must not be modified in any way. No other versions should be made.
1/2
x 1/2
The minimum clear space (safety zone) around the logo is equal to 1⁄2 X, where X is the height of the lockup in its entirety.
x
x
Never alter the spacing within the lockup. 1/2
x
TYPOGRAPHY H1 Header
66 px
H2 Header
18 px
0123456789
H3 Header
11 px
Secondary Font
H1 Header
66 px
Primary Font Granjon LT Regular ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstu vwxyz
Futura ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqr stuvwxyz 0123456789
H2 Header
24 px
H2 Header
18 px
H3 Header
11 px
COLOR Hex: #00000 CMYK: 100, 100, 100, 100 RGB: 0, 0 ,0 Hex: #c29f1d CMYK: 23, 31, 95, 9 RGB: 194, 159, 29 Hex: #0f403f CMYK: 100, 100, 100, 100 RGB: 0, 0 ,0 Hex: #8f1010 CMYK: 27, 100, 99, 31 RGB: 143, 16, 16
WEBSITE
MOBILE APP
STORE