COACHING
2024
Exploring the Experience of One-on-One Coaching with Coach Ken Goodfellow
What you get when coaching with Ken and his team
How we deliever our coaching
Testimonials
2024
FROM THE COACH
Before anyone is accepted into our coaching programs, we want to ensure they understand: 1 - What we are about as a company 2 - What is expected of them 3 - How we coach Many of the answers potential coaching clients are looking for will be contained in this publication. Have a read, compile any questions you may have and schedule a call with a coach to discuss how we can help you.
WHERE 'GREAT' BECOMES EXTRAORDINARY
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I’ve had the pleasure of helping team leaders and brokers for over 25 years. The concept of really helping others goes to a momentous level when the ones you help create businesses and lives that are rewarding and enjoyable. Too many people come to us experiencing frustration with their businesses and a lack of quality time spent with their loved ones. Changing these situations is what I do. It’s the best job in the world and we, (my team and I) are really good at it.
Ken Goodfellow 02
Smith & Berg Partners - Beverly Hills
HOW WE COACH 03
INITIAL INTERVIEW For various reasons, not everyone is the right candidate for our Coaching services. So, you begin with a confidential interview with one of our expert Coaches to ensure that our Program is a good fit and wise investment for you. With our commitment to full transparency, all Coaching Fees, terms and time commitments are discussed in this initial conversation.
“THAT WAS AMAZING - I'M BUZZING WITH MOTIVATION AND READY TO GO & I ABSOLUTELY LOVED MY HOUR WITH KEN” GILLIAN OXLEY
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UNDERSTANDING YOUR BUSINESS
As soon as you decide to proceed with our Coaching Program, we use our copyrighted 25-page ‘Discovery Document’, our insightful ‘Business Assessment Tools’ and telephone interviews with you and your key Team members to develop a thorough understanding of ‘where’ your business is now and ‘where’ you want it to be in 3 to 5 years. After this important 1st step, we work with you to create a list of agreed outcomes and a path forward. 05
A CLEAR ‘OPERATIONAL VISION’ & STRATEGIC PLAN: There’s huge confusion as to what a Business Vision is and most of them aren’t worth the paper they’re written on. Your Coach will work with you to develop a 1-page, clear, specific and measurable, 6point ‘Operational Vision’ that will create clarity about what your business commits to become in 3 to 5 years. This ‘Operational Vision’ will inform, focus, challenge and inspire everyone on your Team. It will also be a powerful recruitment tool as you build your Team for future growth. When your ‘Operational Vision’ is complete, you and your Coach will create a Strategic Plan (a ‘Commitment To Action’) that will get you and your business to where you commit to be.
Benczik Kavanagh Team
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CREATING A HIGHPERFORMANCE CULTURE Regardless of what anyone tells you, as business owners, leaders and managers, our 1st job is ‘clarity’! If we at the top are NOT clear about the compelling value we commit to deliver, the extraordinary bottom line we commit to generate, what we commit to become (our Vision) and how we commit to behave along the way (our values, standards and ethics), who else in our organization could possibly be clear? The answer is…‘nobody’! So, our 1st job is ‘clarity’…and it begins at the top! From clarity comes commitment, urgency and accountability. And, from all of this, comes extraordinary client experiences and improved profitability! Your expert Coach will guide you in the transformational process of creating a high-performance culture including effectively dealing with nonperformance. Failure to deal with non-performance is one of the biggest challenges in many businesses today…and it’s hurting them badly.
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Chin McQuoid Fleming Harris
LEADERSHIP
Your success as a leader is a critical component of creating your highperformance Team, delivering compelling client experiences andgrowing your bottom line. But the skills of ‘business leadership’ are fundamentally different from the transactional skills of assisting clients buy and sell real estate. Your Coach will share with you key leadership insights and proprietary Business Tools that will help you make this important transition…and to guide you to more effectively communicate your Vision, values. expectations and culture.
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STAFFING & ADMINISTRATION
Your Coach will review all staff positions, Job Descriptions, your Organizational Chart and Administrative Procedures. From this review you’ll receive a ‘Staffing & Administration Analysis’ and a high level of experienced HR support to make your organization more effective and efficient.
Lillian Montalto
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Systems & Processes Your Coach will perform an in-depth review of your current Systems & Processes, make recommendations and assist with improvements and updates to improve communication, efficiency and consistency, while reducing staff frustration and friction.
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ATTRACTING & RETAINING TOP PERFORMERS The real battle in any business today is the battle to attract, challenge, engage and retain top performers at every level of the organization. Your Coach will guide you to evaluate your ‘Talent Pipeline’ and then help you craft a compelling ‘Employee Value Proposition', a winning culture and a leadership style that make you a ‘talent magnet’.
Robin & Jeremy Stein
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Value Differentiation & the Client Experience Whatever sector of the Real Estate market you serve, your market is overserved and under-differentiated. Your Coach will work with you to create a clear and compelling ‘Client Value & Experience Commitment’ that will ‘grab’ your target customers, clearly differentiate you from your competitors, make you ‘famous’ …and enhance profitability.
Rochelle DeClute
Nancy Forlini
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MARKETING & PROMOTION
Valerie Fitzgerald
Ivan Sher
Effective marketing is essential in your over-served and underdifferentiated market. Your Coach will study your current Marketing and Promotional Programs and provide analysis, insight and proven marketing strategies that will effectively communicate your value story, build relationships with target clients and your community…and grow your bottom line.
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LEAD GENERATION & CONVERSION Your Coach will share proven Lead Generation and Conversion ‘best practices’ that will have a profound effect on sales, profitability and Team satisfaction.
MEASURING AGENT & TEAM PERFORMANCE We cannot improve until we, first, measure. Your Coach will work with you to more consistently and effectively measure the key performance metrics for your Agents and your entire Team.
IMPROVED PROFITABILITY ‘I‘If we don’t understand our numbers, we don’t understand our business.’ At Coach Ken International we understand how to maximize your bottom line. First, your Coach will ensure that your Financial Statements are designed to deliver clarity and accuracy… and that they’re available on a timely basis. Then, your Coach will work with you to effectively analyze and use your Financial Statements to make better and more profitable management decisions. 14
HOW IS THIS TRANSFORMATIONAL COACHING DELIVERED? This transformational 1-on-1 Management & Leadership Coaching is delivered by telephone or Zoom through four 30-minute Sessions each month, plus ‘Assignment Prep’ time by both you and your Coach. You are not locked into a long-term financial commitment, although most of clients stay with us for several years because of the ongoing improvement in their bottom line and quality of life.
Georges Bardagi - RE/MAX
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AN ADDITIONAL & EXTRAORDINARY ‘FOR FEE’ SERVICE: Coach Ken will come to you for 3 transformational days: Coach Ken’s 3-day ‘In-Office Analysis & Team Coaching Sessions’ are legendary! Scan code to find out more.
Barry Cohen - RE/MAX
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Ken@CoachKen.com Call: 1-866-248-0008 Toronto | Fort Lauderdale