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Hyundai 1 MONTH
SIAM PROJECT
/Ferrari
Where it belongs
And for who?
India is emerging in one of the top markets for supercars with nouvo rich and it’s needs cannot be delivered by top manufacturers of the world like Ferrari, Lamborghini, Porsche as their performance deteriorates in the harsh and tough Indian environment. India needs a better car, made by someone who understands the needs of the country and it’s customers.
SPEED BUMPS The real problem in India for supercars is uneven and bumpy roads and heat issues due to high powered combustion engines.
SPEACTACLE The reason why people buy supercars in India is to create an occasional spectacle and to show off, it’s more for the looks than performance.
CROSSOVER The solution for Indian market can be a fast and gorgeous supercar that can overcome the problems on Indian terrain and environment.
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Silhouette
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Fluidic Layered
Dynamic
Passion
Curvacious
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I visualised dramatic curves to smoothly mix with fluidic lines in order to envoke excitement and a sense of motion through dynamic lines even while the vehicle is not moving,.
Design The idea of overcoming bumps and steep angled paths along the challenging roads of India gives rise to a new breed of performance vehicle.
Fresh look Providing a newer look by introducing two tone styling helping the car to create a unique personality whilst being aerodynamically friendly and indicating light weight design.
Details Sleek daylight running lamps with integrated aero vents to cool brakes and flow through the design helps in bringing out a sharper look with added help of gills along the sides of the design.
Rear Passion and architecture help influence accentuating lines, a smooth one curve roof line helps direct the flow of wind accross the design in an efficient manner.
Details Parallel lines on the gills of the fenders and near the wheels help reduce wake vortex that reduces drag while making fast turns to maximize grip with the help of downforce.
Dimensions
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Modern Indian architecture The big hallways and domes help in the detailings of the AC vents. The idea of ‘Namaste’ being incorporated into the carbon fiber panels above the heads up display help in centering the road between the top fins helping in better focus on track and on road, the different colored lightings help distinguish between information.
Hyundai
Ferrari