2
1 MONTH
PERSONAL PROJECT
the global competitor for affordable family hatchback DIRECTION : to introduce an electric hatchback concept for global markets that can compete with conventional hatchbacks.
TOKYO
BERLIN
USA LONDON
Where it belongs
And for who?
DUBAI
Tesla has emerged as the leader in the ELECTRIC vehicle market in the USA, in order to be a global competitor a new direction is neccesarry, the concept of an electric HATCHBACK can prove to be the answer as it can solve the problems of fitting into tight spots in traffic jams while transporting 4-5 occupants at the same time.
PARIS
INDIA
SWISS
Problems
Solution EXPENSIVE
The global problems at the moment are Traffic problems. Parking space problems since sedans and SUVs occupy spaces with the added problem of expenses on the new emerging electric cars.
LESS SPACE
COST EFFECTIVE
FAMILY OF 4
TRAFFIC
Pollution PARKING
The solutions for the incresing problems can be a car that aqcuires less space in traffic and parking spots, at cost effective rates and support a family of 4 and at the same time be a fully electric vehicle.
FULLY ELECTRIC
USER
INSPIRATION BOARD FUNCTIONALITY
ROUNDED EDGES
MINIMAL The USER is an upper middle class man that enjoys the comforts of his family of his wife, his 2 kids and his pets at home. PROFESSION : Sales Executive INCOME : 45000 $ per year HOBBIES : Swimming and Photography. AGE : 27 yrs
CURVED SURFACE LUDICROUS MODE
The Inspiration Board is derived from smooth surfaced products like a Smart Watch, a futuristic spoon design, a two sided triangular designed faucet and curved surface smart phone and static electricity. The smooth surfaces, minimal design, functionality oriented and curved edged designs indicate the true design philosophy of futuristic aesthetics of Tesla.
SKETCHES AND IDEATION
SIDE
THE NAME : The name TESLA STATIC has been inspired by the Tesla coil in order to honor the inventor Nikola Tesla.
WARDROBE DOORS. The side profile is chosen out from three basic directions that helped to produce the final form which is a sleek and dynamic form with smooth, curved and minimal surfacing for a futuristic and a clean aesthetic value.
The rear door is a Suicide door that helps to provide easy egress and ingress and also helps in giving the user a sense of a spacious interior .
FRONT PERSPECTIVE The front of the car is indicative of the Tesla logo and grill lining keeping it true to the design aesthetics of Tesla with a subtle dividing line going vertically through the front and hood surface. The windshield glass continues to flow through the roof to the back to give a better sense spaciousness and freedom for the passengers to look around and enjoy the beauty of the surrounding with the added feature of photoelectric glass to protect from sharp sunlight.
AESTHETICS : The sharp headlamps are designed to indicate static electricity in order to suit the design aesthetics of an electric concept. The lower air intakes are designed like that of a sports car to cool the disk brakes and brake pads for optimum stopping performance. The lowered side windows allow more visibility for passengers and driver in a stylish and dynamic look.
REAR PERSPECTIVE & PACKAGE The rear trunk is a one peice glass that offers a wide view of the inside with the integration of the tail lamps behind the glass surface, the indicator lights are located outside as part of the aesthetics and form of the car. The paint chosen is a metallic silver with satin finish that adds to the uniqueness of the concept.
The package of the car can accomodate 4 passengers easily with the charging ports located on both sides of the car. The wheel base is larger than a conventional hatchback car to provide more comfort on bumpy roads with raised ground clearance. The front trunk is also available since the battery pack is located on the floor in a compact fashion to increase center of gravity.
BATTERY CHARGER The battery charger concept offers new aesthetics which go hand in hand with the hatchback concept, specially with the design of the head lamps. The same color scheme follows for the battery chargers to match with the hatchback’s futuristic looks.
The battery chargers can also be stored in one of the trunks of the hatchback in order to be transported on a long journey to help the user charge his car in a place or environment where a Tesla charging point might not be available.
INTERIOR The interior’s form is also inspired from static electricity, offering a rigid and spacious frame for better safety and comfort, instead of having one screen in the middle, the driver has all the necessary information on an arrow shaped slim screen that follows the form of the interior, the passenger side has two overlapping screens, one of which shows the current news or stocks and the other for the info-tainment with GPS, music and basic controls.
CONCEPT : The conceptual form allows the user and the passenger to have a unique Tesla experience with the steering having a more conceptual and an unconventional look. The middle panel has a hollographic display of the car going into Warp speed through a starry wormhole. The AC vents are hidden and give a uniform flow of cool air to maintain an even distribution throughout the cabin.
STEERING