05 Food Respect

05

- food respect

A chopping board shows what actually the food is so that it can help people to respect food and revere life.

- food respect

A chopping board shows what actually the food is so that it can help people to respect food and revere life.

STORYBOARD The dream of food is to be eaten.

- storyboard

2 A grain of rice that dreams of being eaten

3 Will be eaten…

5 Was put back in the bowl

6 SO DISAPPOINTED :(

Eat Me!

4 Yeah! So happy~

02

1 Full bowl of delicious rice

pain point 03

WASTING FOOD IS WASTING LIFE

Throwing away leftovers

NOT eating in time

Impulse Buy

'Buy 1 get 1 free'

It’s hard for children nowadays to know what they are eating and where the food comes from.

Even if there is a creature pay with his life for it, they don’t even know who it is.

- pain point

RESPECT FOOD

04

Since as a creature, we must rely on other creatures to sustain our lives, so why not Respect Food?

Production (grow,harvest)

Processing

(individual,business)

Distribution (local,global)

Marketing

(retail,purchase)

05

design philosophy -

What if ...

What if combine traditional chopping board with information display?

Consumption (prepare,make)

Steps for usage

1.Selecting ingredients

2.Placing on chopping board

5.Analysing nutrition facts

3.Scanning QR code

4.Displaying source information

- design philosophy 08