MALE AUTUMN
WINTER
2011
MOODY BLACK
LUMBERJACK
DANDY
NATIVE
SNEAKPEAK LEATHER
SNEAKPEAK SUEDE
CONTACT www.shoethebear.com
WALKER
Head Office Aarhus
Spain
Shoe The Bear Vestergade 49B DK-8000 Aarhus C +45 6167 7900 youhadme@shoethebear.com
5 Stars Showroom c/Llull, 51. 4 - 5. 08005 Barcelona +34 934 869 931 mjnc@5strs.com
Head Office Copenhagen
Japan
Shoe The Bear Overgaden Oven Vandet 10, 3. 1415 Copenhagen K +45 2521 0823 youhadme@shoethebear.com
Craig Suwa Bld. 4F-F 1-8-1 Shinmachi, Nishi-Ku 550 0013 Osaka +81 06-6445 9019 craig-sou@nifty.com
Germany
Finland
WE Distribution Am Sandtorkai 26 20457 Hamburg +49 405 476 3650 walter@wedistribution.de
Level 07 Malmin Raitti 17A 00700 Helsinki +358 400 012 664 tm@levelseven.fi
Australia
Korea
Status Agencies 6/32 Ralph Street NSW 2015 Alexandria +61 2 8338 1388 seng@statusagencies.com.au
Beaucre Merchandising co. ltd 385-10, on&on bld., Gil-dong, Gangdong-gu, Seoul +82 2478 9324 jinny0104@hotmail.com
Photography by Peter Ravnsborg Mumilab.com
ABOUT The shoe brand, Shoe The Bear, is located in the pulsating environment around the creative brotherhood of LYNfabrikken in Aarhus, Denmark. Ever since the early beginning in 2007 the brand has experienced a fast growth rate and a high media exposure. Shoe The Bear is now sold in fashion and shoe boutiques in more than 15 countries worldwide and is a brand that with a humoristic edge, addresses both the cool kids and the cool cats. Behind Shoe The Bear are Thomas Frederiksen and Jakob Fuglsang, who already at an early stage in the company’s history attracted attention and gained respect for their unique and interesting approach to fashionable footwear - even outside of native Denmark. At Terminal 2 in 2008 Shoe The Bear was handpicked to represent Danish Design at Tokyo Fashion Week, which led to an intensive media exposure and a well-earned recognition in the Japanese market. Shoe The Bear are renowned for their balance between feminine fashion and masculine trends and for designing fashion footwear with a serious international appeal. For each new collection Shoe The Bear finds a new collaboration partner with whom they develop a line of unique collaboration shoes. The collaborations with different creative souls adds a constant vibe and a unique look to the brand, and ensures that Shoe The Bear never stands still, but is always on the move down the red carpet and on the road to success.
COLLABORATION “This season we’ve joined forces with the lovely and talented Danish designer Sidsel Fangel. Sidsels designs have inspired us for while now and we are happy to mix laces with her for our FW2011 collection. Sidsel Fangel is a designer, concept-developer and stylist and has graduated from the institute for fashion and textiles at Kolding Design School in 2007. For Sidsel, good design is developing a product that is capable of being surprising, inspiring and most of all useable. She is getting her inspiration from current trends, but doesn’t fell bound by them. As a designer, she is more into the interaction between the textures, shapes and colours – and her designs are based on her own simple and graphical personal expression. Sidsels comments about the collaboration:“I wanted to bring in the details from the classic shoes into the sneaker world. I have used the classic Oxford shoe as an offset, and combined it with the comfortable fitting of sneakers and outer sole. Furthermore, it was important for me, to challenge the typical glossy womens sneakers, which normally just are at smaller version of the mens models, with more colors and bling bling details.” For the AW2011 collection Sidsel designed 2 styles: Louise for the girls and Dandy for the guys.
SNEAKPEAK LEATHER
HIGH
SNEAKPEAK SUEDE
NATIVE
CATALINA
LOUISE
FEMALE AUTUMN
WINTER
2011