THE CURL BIBLE - Edition #1

EDITION #1

THE CURL BIBLE,

A GUIDE, MADE JUST FOR YOU, FROM US AT

CURLS+FROS

YOU’RE WELCOME x

N’ STUFF,

ONTENT 04.

06.

EDITION #1

01.

EDITORS NOTE

YOUR CONSULTATION STUFF HAIR-LOOK OF THE MONTH

10.

OUR TOP HEALTHY HAIR TIPS

14.

REUSE & RECYCLE CLUB

16.

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THE CULTURE EDIT WHAT’S COMING UP NEXT?

EDITORS NOTE, Hey Kia, Shola Here! We’re so excited to launch our very first Curl Bible, your personal digital hair guide! We’ve been working hard over here at Curls + Fros HQ to provide you with all the best content to see you through the month! Check out your personal consultation to find out more details on the the specific products that we have allocated to you and why

As #sustainability queens at Curls + Fros HQ, we

they are perfect for your curls. Scan the QR code to

ensure that we execute tasks in the most con-

zoom over to Africa and meet the incredible farmers

scious manner possible! Thats why our composta-

who grow the ingredients found in your products.

ble packaging and take back scheme are integral

We love what they do for us and we want to share

to our brand pillars. This month we’re laying down

their faces and stories with you!

the law on just how our scheme works and how you can get involved.

Festival season is finally coming up and we’re all ready to go! We’ve got a lot of catching up to do

Last but not least, we want to know if you’ve also

festive wise *cough* *cough* COIVD-19. This month

been binging Self Made on Netflix? Inspired by

we’re partnering with the amazing Jay-Ann from the

the incredible entrepreneur Madame C J Walker,

amazing duo Culture to bring you a fun space bun

the series details how she became the first female

style with pins, flowers, clips galore! It’s summer,

self-made millionaire (don’t worry we didn’t know

we’re allowed to go all out!

this before either!). A truly inspiring black woman!

We’re heading into summer time soon, woooo! So

We hope you enjoy our first Curl Bible and that

what better time to figure out the best way to look

it inspires you to get involved with the content!

after your curls during your next holiday. Trust me,

We’d love to know what you think, so send us a

we know the struggle of chlorine and curls, they do

Tweet or tag us in your style recreations on Insta.

not get on! So be sure to check out our key tips to keep your curls hydrated.

Love, Shola x

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YOUR CONSULTATION, FRIZZ CONTROL SHAMPOO, The cleansing formula removes build up whilst ensuring to maintain moisture levels.

Naturally scented, each of the three shampoos are appropriately adapted to meet individual needs.

CLEANSING CONDITIONER, Focusing on detangling and conditioning, each of the three conditioners focus on ensuring hydration. Adapted to specific needs, the conditioners focus on cleanings, frizz control and deep moisturising, leaving hair smooth and shiny.

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LIGHT MOUSSE MOISTURISER, Each of the three moisturises respond to the needs of different curl patterns. Adapted by formula, the ingredients ensure hair is left nourished and hydrated, allowing for easy styling.

DEEP CONDITIONER MASK, Suitable for all hair types, the holy grail deep conditioner revives and hydrates hair follicles. The specialised formula focuses on closing hair cuticles to ensure maximum moisture.

BREAKAGE TREATMENT, Suitable for all hair types, the holy grail deep conditioner revives and hydrates hair follicles. The specialised formula focuses on closing hair cuticles to ensure maximum moisture. |5

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STYLE OF THE MONTH,

Our good sis Jay-Ann created has created this super easy and fun look for the summer. Going to a festival soon or just want to try something new? Starting with our gentle shampoo and anti-frizz conditioner to combat the summer weather, Jay-Ann nourished her hair with our light styling mousse to help style and hydrate her hair. It all about balance people! Finishing off the look, Jay-Ann used out everyday light oil packed with olive, grapefruit and eucalyptus essential oils to nourish and protect her curls, whilst adding beautiful shine.

Don’t worry, you can tailor this style with the product recommended from your personal consultation, just click the link below and the app will do all the comparison work for you!

Want to recreate this style, click the video and don’t forget to tag us in your recreations! We can’t wait to see them x

RECOMMEND FOR ME, |7

EDITION #1

“MY CURLS

ARE MY GLORY A GLORY FOR ALL TO SEE” EDITION #1

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TIP OF THE MONTH,

SUMMER CARE TIPS, 01,

AVOID OVER EXPOSURE TO REDUCE UV DAMAGE,

02,

DEEP CONDITIONER IS YOUR BEST FRIEND,

03,

CLEANSE THAT SCALP,

04,

FRIZZ NO MORE,

I know, I know… as soon as the sun comes out, we want to get melanin out. But remember that UV rays can damage your hair just as much as your skin. By avoiding direct sunlight with a hat or headscarf, you’ll help to minimise the damage.

Or even better, get an easy protective style like box braids.

With warmer weather comes the chance of loosing moisture from your hair. Don’t worry we’ve got your back. Our conditioner and oils are perfectly formulated to moisturise your curls and lock in the moisture.

Reduce the build up of sweat and other nasties on your scalp by using a cleansing shampoo to revive your scalp.

Our shampoos are all sulphate free, 100% natural and organic, so your scalp will be blessed with the best!

Although difficult to always avoid, try to reduce frizz caused by humidity by styling with a protective style. The easiest solution are low maintenance protective styles like braids or top buns, tucking your natural hair away and keeping frizz at bay.

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40 R&R POINTS

REUSE. REUSE. REUSE. After every order we offer you the change to virtually plant a tree with our partners Tree Nation. So get offsetting that carbon and build a forest with us.

You can also gain points by sharing a picture with on Twitter, Facebook or Instagram of you composting your packaging! Did you know our products are safe to compost in your very own garden! Recycling made easy.

CLICK HERE FOR MORE INFO

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REUSE & RECYCLE CLUB REUSE. REUSE. REUSE. Our Reuse and Recycle club puts giving products giving products a second life at the top of the list. Through our take back scheme, you can earn points by sending back your empty bottles so we can give them a new life. It’s all about circularity!

The circle of life!

We register every time you return a bottle and reward you with R&R points, due to giving landfill the big NO!

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THE CULTURE EDIT, MADAME C.J. WALKER

Madame C.J. Walker, the pioneer of afro hair product, The Godmother if you will.

Born in Louisiana 1867, Madame C.J. Walker went on to be one of the most revolutionary women within the black community and most definitely in history. | 16

The tv show ‘Self Made’ details the often untold story of Madame C.J. Walker through a fictional retelling mini series. The series follows her story as

CLICK HERE THE SERIES

she overcomes hostility and discrimination in 20th century America, whilst building what was soon to be her hair care empire. As America’s first self made female millionaire, Mrs Walker reigns a huge inspiration to Curls + Fros and we want to celebrate her incredible story by sharing her importance with you. Take some time and check out the mini series, staring the one and only Octavia Spencer as Mrs Walker (you can’t get better casting than Octavia right?). We loved the series and hope that it inspire’s other young black women such as our CEO to feel empowered and start pursuing their dreams and build an empire of their own. | 17

Here’s to Madame C.J. Walker and all of the other powerful and determined black women who paved the way to provide us with greater visibility and representation. Here’s to the future generation who will continue this narrative and continue to tell the world that black women can no longer be ignored.

The show is available now on Netflix, don’t worry we’ve provided you with a link below so you don’t need to do any hard typing! You’re welcome x

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UNTIL NEXT MONTH...

Thanks for reading this month sis! We can’t wait for you to see next months content, we’ve secured a very special someone from BBC Radio 1Xtra who will be sharing her experience of being a black British woman in radio in a traditionally white environment!

We can’t wait for you to read the interview, it’s a good once.

Until then, stay safe and make sure to keep in touch with us on our social channels, we love hearing from you.

TEAM CURLS + FROS x

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