THE E-COMMERCE INDUSTRY GOES MOBILE SUCCESSFULLY SELLING VIA SMARTPHONES AND TABLETS
Table of Contents Greetings from the CEOs Company Overview and Advantages Benefits: Affordable, Easy and for All Platforms Features und Screenshots Innovative Marketing Modules Perfect Display on Any Device Scan & Buy: Turn Every Advertising Space into a Point of Sales with QR Codes Scan & Buy: Catalog Scanner Technical Integration & Strategic Partners References
We have won the IT Innovation Award for Mobile at Europe‘s largest technology fair, the CEBIT, in 2011. From left to right: Prof. Dr. Wilhelm Stork (Karlsruhe Institute of Technology), Andrea Anderheggen, Ortwin Kartmann, and Dieter Kartmann.
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Dear customers, partners and friends of Shopgate, 2012 was very exciting for Shopgate and definitely the year of mobile success! The share of mobile users in the overall worldwide Internet usage has tripled in comparison to the year before and for the first time exceeded the 12% mark. • • • • • • • • •
More than 1,500 merchants chose Shopgate for their mobile shop. Our app has been installed more than 5 million times. Up to 1.5 million people use our system every day We were able to create and further develop partnerships with businesses such as Paypal and PlentySystems to benefit our merchants. We have won several innovation awards in Europe and the U.S. We were able to develop new marketing modules such as push notifications and catalog scanners within the apps that were successfully implemented by our merchants. Many more marketing modules are in development. Our system is now also available beyond European borders Our U.S. office opened to better cater to our American customers Our many presentations and speeches in several trade shows and conferences highlighted the importance of mobile commerce.
Our 80 highly qualified employees and our leading technology are the reason for our success. In addition, the mobile commerce industry is fast paced and about to take over: In 2012, about 15% of online revenue was made through mobile devices and 2013 promises an increase of 100%. Mobile websites and apps are already offering customers the opportunity to shop quickly and easily - anytime and anywhere. And our mission is to ensure that our merchants are able to excite and satisfy their customers every day with our leading shop system. Sincerely,
Andrea Anderheggen, Ortwin Kartmann und Dieter Kartmann Shopgate Management / CEO and Founders
As seen on and recommended by:
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WE TRANSFORM YOUR BUSINESS INTO A MOBILE SHOP AND YOUR ADVERTISING INTO DIRECT SALES!
➥ Shopgate Inc. Shopgate was founded in 2009. The company is based in Butzbach, Germany and has become the worldwide market leader for mobile commerce solutions in the retail industry. The Shopgate team benefits from years of experience and serial entrepreneur’s drive in the European e-commerce, e-payment, and m-commerce market. By using Shopgate, retailers can launch their own mobile store for mobile browsers (webapp) as well as own powerful native apps for iPhone, iPad, Android and Windows Phone in an easy, fast, and convenient way. Shopgate’s business model is largely based on performance-based sales commissions, which allows for a risk-free and convenient entry into the new m-commerce market. Our industry best practice mobile shopping solution includes a highly optimized shopping procedure and the best features such as the fastest barcode and QR code scanner, a mobile couponing system, an integrated image-recognition software, customizable user interfaces and much more. With our leading Scan & Buy technology
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vendors can finally connect their offline advertising such as catalogs, print ads, shop windows, or billboards with mobile shopping solutions. Shopgate also offers a wide range of mobile distribution channels such as the award winning Shopgate marketplace and the integration to a growing network of mobile affiliate partners providing huge traffic to the integrated shops. Our merchants benefit from our experience and passion to provide the best mobile shopping solution in the world!
BENEFITS: FAST, EASY AND AFFORDABLE INTEGRATION FOR ALL PLATFORMS!
✔ No development costs and a hassle-free app management ✔ Scan & Buy: turbo-charge your offline advertising! We provide high value mobile shopping tools at unrivaled pricing. There are no hidden costs for app development and management.
✔ Easy shop integration
Your business will be integrated to Shopgate via standardized shop interfaces: for most merchants, the integration is done within minutes! Alternatively, we also offer an API or integration via a CSV data files. The launch of your business into fascinating mobile commerce has never been so easy!
Thanks to the Shopgate barcode scanner and image recognition system, you can turn your catalogs, magazines, billboards, and shop windows into active distribution channels!
✔ Boost your sales!
Our own Shopgate marketplace and affiliate networks help you boost your sales. Furthermore your mobile SEO efforts will convert in the highest rates possible. By using the possibilities of our Scan & Buy technology, you can turn virtually any printed ad into revenue!
Recommended by
“Over the past two years, Shopgate has become a leading m-Commerce system. By using Shopgate and PayPal, retailers increase their mobile conversion rate and their mobile sales significantly. PayPal recommends Shopgate because of its many easy to use shop cart interfaces, its transaction based pricing, its rich mobile features and an unrivaled mobile marketing expertise for merchants.” Tobias Zadow, Business Line Manager Mobile at PayPal Germany
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USING „BUY NOW“ TO ORDER WHICH OTHER SHOP CAN DO T ➥
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1. Loading Screen
2. Menu View
While your mobile store is starting, the app displays your customized loading screen.
Below your shop logo, you may customize the menu items according to your corporate design. Design individual buttons, change font colors and determine your preferred background colors.
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3. Product Categories
4. Product Lists
Your product categories will be displayed along with thumbnail images for the best user experience. Your online shop’s existing category structure can be adopted automatically.
Product listing contains thumbnail images along with the product name and prices. If required, you may also display the basic prices, according to statutory rules and regulations. One click will take you directly to the product detail page.
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R WAITHIN 10 SECONDS THAT?
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5. Product Detail Page
6. Cart
The product detail page displays all relevant information arranged for an enhanced mobile user experience. You may also include additional images, product videos, configuration options, comments, as well as user ratings.
The cart summarizes your purchases including products, shipping costs as well as total prices. There is also the option to redeem vouchers with one scan or a code.
7. Coupons
8. Payment and Shipping
Coupons can be redeemed in the shopping cart menu by entering a code or scanning a QR code.
Shipping addresses, payment methods, and billing addresses will be saved and the order transferred to your system.
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DISCOVER SOMETHING NEW: OUR INNOVATIVE MARKETING M ADOPTABLE TO MEET YOUR NEEDS Our Interfaces – Your Possibilities The many interfaces enable you to quickly and easily connect your mobile shop with your existing marketing channels. You can connect your mobile shop to your Google Adwords account, and integrate your affiliate tracking or integrate your social media channels. Of course you can also analyze your mobile shop as usual. All these connections are just a few clicks away thanks to our integrated interfaces.
You may for example use push messages to communicate with your customers directly at any time and anywhere, increase the shopping desire with innovative features and strengthen your brand by incorporating your CD to your mobile shop. We are constantly testing and expanding our repertoire of creative marketing modules to help you permanently increase your customer retention and your revenue.
In addition, you will have access to several mobile marketing modules, allowing you to surprise your new and existing customers in a simple yet extraordinary way. A sample of our interfaces:
“The mobile website and our app are very successful! Our customers love the mobile service and the extraordinary features such as the many coupons or push messages. We would love to work even more closely with our cooperation partner Shopgate. Our mutual marketing strategy has brought us a very successful christmas season and significant revenue increases for 2013.” Andreas Kamph, Sales Manager at Voelkner
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G MODULES
The Direct Line to Your Customers! Perfect communication thanks to your own app The versatile tools of your own app enable a perfect communication with your customers. Send targeted push messages to draw attention to special offers, present new products or send out coupons directly. Convince your customers with exclusive features that no other shopping app offers. Stay in touch with your new and existing customers in many ways. It‘s easy and gives your communication a personal touch! ✔ COUPONS
✔ PUSH MESSAGES
✔ SPECIAL PRICES
✔ QR CODE CAMPAIGNS
✔ VIRTUAL STORES ✔ AND MUCH MORE
Impress with Innovative Features Leading to Your Success We constantly work on innovative features that make your app special, such as a coupon calendar or a deal wheel. The multiple ways to use the integrated multiscanner, the coupon system or the QR code campaigns leave plenty of room for creativiy and extraordinary promotions. Impress your customers and offer them a unique mobile shopping experience! ✔ PRODUCT HIGHLIGHTS
✔ STORE LOCATOR
✔ SOCIAL MEDIA CONNECTIONS
✔ CMS PAGES
✔ SEASONAL FEATURES
✔ BARCODE SCANNER
✔ INDUSTRY-SPECIFIC FEATURES
✔ CATALOG SCANNER
Branding! Your Mobile Shop in Your Corporate Design The individual adjustments such as color adjustments or own graphics enable you to give your mobile site and your apps their own identity based on your CD and increase your brand recognition. Transfer your customers‘ trust in your shop directly to your mobile shop and use it as an additional branding channel.
✔ LAYOUT ADJUSTMENTS
✔ INDIVIDUAL GRAPHICS
✔ BOOKABLE GRAPHIC PACKAGES
✔ COLOR ADJUSTMENTS
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PERFECT DISPLAY ON EVER
✔ MOBILE WEBSITE SMARTPHONE & TABLET 10
✔ IPHONE
✔ ANDRO
ERY DEVICE
ROID ✔ WINDOWS PHONE
✔ TABLET APPS IPAD & ANDROID 11
A DREAM COMES TRUE: TURN Y O ADVERTISING INTO A POINT OF
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Try it now: scan a QR code to redeem a 5 EUR voucher!
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Virtual stores with QR code shopping
Use billboards that look like shelfs in your store and add Shopgate QR codes. It is that easy to turn waiting areas such as subway stations, bus stops and much more into virual stores!
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YOUR FUTURE CATALOG GOE S THE INNOVATIVE SHOPGATE
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SHOPPING IN 3 EASY STEPS! 1. START THE APP 2. TAKE A PICTURE 3. ORDER
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Try it now! Shopgate Catalog Scanner: It Works Even Without QR Codes! Thanks to the unique Shopgate catalog scanner your customers can easily scan a catalog or advertisement page and, by using your app, order and pay with as little as two clicks. Our catalog and ad scanner‘s integrated image recognition software makes QR codes unnecessary. All you have to do is to draw your customer’s attention to this new option to make it a huge success. Check out our catalog and advertising scanner now: install the Shopgate app and scan the left side of the displayed catalog - you‘ve never seen anything like that before!
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WE OFFER A SIMPLE API! WE I N TECHNOLOGY INTO OUR SYSTE
Interfaces for leading shop solutions Shopgate partners with leading shop cart solutions. Thanks to standardized interfaces, Shopgate apps can be integrated without programming skills within minutes. CSV file In case there is no standard interface available for your shop solution you may also use a simple CSV file. All product data will be synchronized with your apps through the CSV file export on a regular basis. Shopgate API We recommend the integration to our Shopgate API if no standard interface is available. By utilizing our API interface, product data as well as orders and shipping notifications will be synchronized between your shop solution and your app. Learn more at: www.shopgate.com
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I NTEGRATE YOUR E M!
Fully automated Interfaces with shop solutions and multi-channel vendors are available for:
Leading e-payment companies are our partners:
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THANKS TO OUR MERCHANTS W BECAME THE MARKET LEADER ➥
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Shopgate GmbH Schloßstraße 10 35510 Butzbach (near Frankfurt am Main) Germany Executive Directors: Ortwin Kartmann, Andrea Anderheggen District Court Friedberg: Tax identification number: VAT identification number:
HRB 5951 020 241 42880 DE237442513
Responsible regarding the content according to § 55, paragraph 2 of the Interstate: Treaty on Broadcasting (RStV): Ortwin Kartmann, Andrea Anderheggen Phone: Fax: Email: Website:
+49 (6033) 7470 -10 +49 (6033) 7470 -79 vertrieb@shopgate.com www.shopgate.com
Facebook: Twitter: YouTube:
www.facebook.com/shopgate www.twitter.com/shopgate www.youtube.com/user/shopgate
Shopgate Inc. 2225 E. Bayshore Road Suite 200 Palo Alto, CA 94303 Phone: +1-800-490-2467 Email: sales@shopgate.com