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MILITARY ARMAMENT CORPORATION INTRODUCES THE MAC DUTY 9 DOUBLE STACK
Military Armament Corp (MAC) is pleased to introduce the MAC Duty 9 Double Stack. This newest 1911 offering from MAC is designed in Knoxville, Tennessee, and is built to exacting standards by Tisas, with a new slide cut design. The MAC Duty 9 Double Stack features a factory RMR pattern optic cut on the slide and universal light rail on the frame. It also features a polymer grip module with a subtle yet firm grip texture. Chambered in 9mm, the MAC Duty 9 Double Stack utilizes a 5-inch bull barrel that is QPQ Tenifer finished with an 11-degree target crown to keep recoil at a minimum to maximize accuracy.
In addition, the MAC Duty 9 Double Stack features a 4140 hammer-forged steel Tenifer QPQ coated slide, a 4140 hammerforged steel black Cerakote frame and barrel, skeleton hammer and trigger, a competition removable aluminum black Cerakote magwell, fiber-optic front sight and a black serrated rear sight, two Checkmate 17-round magazines, and an optics plate system.
• 4140 Hammer Forged Steel Black Cerakote Frame and Barrel
• Skeleton Hammer
• Skeleton Trigger with Overtravel adjustment and 4.75 lbs +/- .25 lbs Trigger Weight
• Competition Removable Aluminum Magwell – Black Cerekote
• Fiber Optic Front Site and Black Serrated Rear Sight
• Two Checkmate 17 round Magazines
• Optics Plate system
SPECS:
Caliber: 9mm
Barrel: 5” Bull Barrel with 11 Degree Target Crown
Barrel Twist Rate: 1:10 RH – Button Rifled
OA length: 8.8 inches
Weight: 30 oz (empty)
Action Type: Single Action
Firing System: Hammer Fired
Capacity: 17 Rounds
Safety: Manual Thumb safety and grip safety
MSRP: $949.99
Made by
UPDATE
Walther Launches TEQFest
When a manufacturer truly believes it has created a superior product, how best to get the word out? In the old days, the PR department would write a release, include a product shot, and send it out to the press. These days, social media, in all its various forms, usually takes the lead. Then there is also the old standby—inviting dealers and customers to a session where they can actually handle the product.
Walther spiced up that approach last fall with the launch of what it calls the TEQFest event, the idea of which would be a captivating showcase of multiple new product launches, exclusive deals, and immersive interactions with Walther representatives.
“We are excited to invite enthusiasts and professionals alike to experience TEQfest,” said Rob McCanna, president and CEO of Walther Arms, when the event was announced last fall. “This event underscores our commitment to advancing firearm
technology and providing exceptional products that embody best-in-class triggers, ergonomic innovations, and premium quality."
TEQ stands for Trigger, Ergonomics, and Quality, features that Walther believes it delivers in each of its products.
“Our commitment to precision extends beyond bench-made accuracy, delving into the realm of practical shooting scenarios,” says Cody Osborn, director of communications and channel marketing at Walther Arms. “We believe that the pinnacle of accuracy should not only be attainable in controlled settings but seamlessly transfer to real-world shooting situations. It all begins with the heartbeat of our firearms—the trigger. Our advanced trigger designs and precision barrels are meticulously crafted to ensure that shooters can effortlessly achieve accuracy both on the range and in dynamic environments. This holistic approach reflects our dedication to empowering every shooter with the ability to achieve optimal accuracy under diverse conditions.”
Osborn says that Walther believes in an ergonomic vision for every shooter. “Within the firearms industry, we stand at the forefront of ergonomic innovation, envisioning a future where every shooter, regardless of size or
Kentucky Gun Company was one of 40 dealers nationwide to participate in TEQFest.
stature, experiences the pinnacle of comfort and control,” he says. “Unlike the one-sizefits-all ethos of our competitors, we take a bespoke approach, meticulously crafting firearms that understand and adapt to the individual needs of each shooter. Welcome to a world where ergonomics isn’t a feature; it’s a tailored experience.”
Last, but certainly not least, is premium quality. “We understand that when it comes to firearms, every detail matters,” he says. This attention to detail in reliability, fit, and finish can make all the difference when it truly matters. That’s why every Walther firearm is meticulously engineered to ensure flawless operation, seamless integration with the shooter’s grip, and consistent performance shot after shot. Our firearms aren’t just tools; they’re an experience, embraced by the world’s elite shooters in competitions, trusted by law enforcement, and making a statement on the silver screen. We offer more than a gun; we provide a lifestyle.”
At the time of the announcement Osborn noted that participating dealers nationwide will host TEQfest, offering attendees the opportunity to handle and experience the latest innovations firsthand. In addition, TEQfest would feature innovative opportunities to win new firearms through engaging social media contests and an entry-code scavenger hunt with participating partners. Interactive demonstrations, special promotions, and opportunities to connect directly with industry experts and enthusiasts alike were also part of the plan.
So, was all this worth the effort it took to bring the event to life?
“TEQfest 2024 marked a groundbreaking achievement for Walther and firearm dealers nationwide,” says Osborn. “For the first time, a manufacturer successfully orchestrated the simultaneous launch of seven new products—with inventory ready on shelves at launch—while hosting a nationwide Law Enforcement Appreciation promotion. Walther representatives were on-site at over 40 locations, engaging with customers and showcasing the brand's hallmark attributes: best-in-class triggers, ergonomic innovation, and premium quality. This landmark event set the standard for future TEQfests, which promise to grow even bigger and better in the years to come.” Booth #12469 (waltherarms.com)
The new WMP-SD was introduced at the TEQFest event.
SILENCER CENTRAL EXPANDS OPERATIONS
Silencer Central, the nation’s largest dealer, distributor, and manufacturer of suppressors, has has broken ground on an all-new warehouse and distribution center located adjacent to its headquarters building in Sioux Falls, South Dakota. The new 60,000-squarefoot facility will house state-of-the-art inventory and distribution lines for all Silencer Central products, as
well as research and development infrastructure, including an indoor shooting range.
“I am immensely proud of the hard work and dedication of our team,” says Brandon Maddox, Silencer Central CEO. I am excited to see what the team can do with the added space and the technology we are building into the facility. In the end, it will greatly benefit our customers, which has been the goal all along—making the process of buying a suppressor simple and easy.”
The big reason for the expansion is the incredible growth curve of the suppressor market, helped in large part by the efforts of Maddox to make the process of obtaining the necessary government approvals to buy a suppressor far easier for consumers and retailers. In the process, Silencer Central had doubled its sales volume to 200,000 units per year. And while that’s a good thing, that kind of volume showed the company that it’s current infrastructure simply can’t handle such volume. Thus, the decision to expand operations.
The new building will house a completely automated warehouse system capable of fulfilling
2,000 orders per hour. Along with the speed that automation brings comes an improvement in compliance with federal regulations, something that is vital to suppressor sales. In addition to the warehouse and distribution lines, the new facility will add to Silencer Central’s research and development capabilities by incorporating rapid prototyping technology and an indoor test range.
“When we set out to design the expansion, we knew that the level of technology we wanted and needed would be a first for South Dakota,” Maddox says. “I must admit, too, that I’m excited to see what we can do with the advanced R&D tools we are bringing in. It will allow ideas to go from the sketchpad to a working prototype in a fraction of the time.”
Moving the warehouse and distribution operations to a new building will free up roughly 20,000 square feet of space in the Silencer Central headquarters, paving the way for additional staffing to keep up with the growth of Silencer Central.
Booth #VL246
(silencercentral.com)
TACTICAL BOOTS
Hard Tactical Boot: Perfect for police on the move, the Hard Tactical Boot combines lightweight comfort with rugged support, thanks to a padded collar, flex notch, and high-traction Grapon™ Outsole. Ideal for long shifts, this boot ensures stable footing and all-day wearability, making it a reliable partner in any situation.
The Black SlideRock Boot offers police a durable, all-weather option with its Grapon™ outsoles and waterproof Windtex® membrane. With arch-supportive footbeds and a stable heel pocket, this lightweight boot keeps officers comfortable and ready for any urban or rugged terrain.
Based in Hammond, Louisiana, Fusion Thermal launched itself into the shooting sports industry in August 2020. Working with a team of electro-engineers in the U.S. and Europe, Fusion introduced its first thermals to America in 2021.
Fusion thermals are assembled in Lithuania; the sensors and image processors are all derived from European sources. Once they arrive at Fusion’s U.S. facility, the units go through a final assembly process. Then they endure a testing and quality-control operation before being factory zeroed.
Brand new for SHOT Show 2025 is the Sicario, a 640-sensor thermal scope with a built-in ballistic laser rangefinder. The Sicario features both a full-scan and single-impulse class III laser rangefinder that creates on-board ballistic solutions for the night hunter. In addition, the company offers four other thermal scopes in the Fusion line, from its best-selling Boarmaster 40 Pro to its Avenger 55XR featuring a 640x512 sensor. They also offer a pair of thermal clip-ons and various accessories.
Sales are strong, with Fusion recruiting scores of dealers in the last couple of years and experiencing a large influx of sales. Now, Fusion has launched a whole new line of thermals, WAVE INFRARED, at price points to attract even more consumers to this growing market.
It took the company a full two years to find just the right manufacturer to help Fusion build the WAVE line, according to Chris Wisecarver, Fusion’s president. “This was an exhausting process, as we had no interest in a simple private label of another company’s product,” he says. “We needed a company that would allow us to completely design and engineer a product that incorporated our Fusion Thermal build philosophy of performance and simplicity of use.
Since our factory partner selection, we've been busy designing and testing what we believe will become the new quality and performance standard for the more affordable part of the market.”
The WAVE line incorporates five devices: two scopes designed with a traditional day scope tube called ATRIS (Advanced Thermal Rifle Scope) and three thermals built with a more compact scope design called Tempest. “These Tempest scopes are most similar to the Fusion Thermal designs, but additionally have laser rangefinding capability and integrated ballistics,” Wisecarver says. “Our flagship device is the Tempest 660D LRF, and it offers a dual-lens system that allows the user to switch focal lengths between 20mm and 60mm. This unique design allows for the maximum possible optical horsepower before the deployment of digital zoom and two very different fields of view.”
According to Todd Bailey, the company’s national sales manager, Fusion Thermal only sells Fusion units directly to its dealers. Their thermals are not available through distribution. Direct dealer inquiries to Bailey (tbailey@fusionthermal.com).
In-store, Fusion offers its dealers brochures, counter mats, DVDs, and signage, plus scope stands for counter displays. Sales staff training as well as a sales incentive program are available, too.
“We are tenacious MAP supporters,” Bailey says. “Our dealers are not faced with Amazon price-matching customers on the other side of the sales counter. When it comes to protecting margin, a dealer will find that we are their best friend in the thermal market.” Booth #74225 (fusionthermal.com)
Made in the U.S.A.
SHOT SHOW 2025 KAHR FIREARMS GROUP BOOTH#:
Nocpix Debuts New Models
By now most dealers who sell thermal and night-vision optics are well aware of iRayUsa, distributors for InfiRay Outdoors products. Now, the company just added another arrow to its quiver—Nocpix.
“While the name, logo, and some of the features may be new, Nocpix is born out of years of research, development, and experience in building thermal optics for hunters and outdoorsmen,” says Pliny Gale, iRayUsa’s marketing and communications manager. “Our manufacturing and technology development comes from the world’s leading microbolometer (thermal sensor) fabricator. We’ve paired this strong history of success with a fresh look at the available options in the thermal industry. This brand represents a launch of next-generation thermal devices with a unified goal: to provide the best image quality and consistently positive user experience. This idea can be noticed throughout the product line—image quality and user experience come above all else. We support this mission through our research and development, field testing, and countless hours behind the lens.”
Gale notes the company’s commitment to creating the best-possible image not only requires the highest-quality components (thermal sensors, lenses, displays, etc.), but also the intentional programming and optimization of these pieces to achieve a powerful synergy. “We do this through several innovative technologies, all working together,” he says. “We thrive on the delicate balance of pushing complex technological boundaries while delivering products that intentionally feel simple and intuitive to use.”
The initial Nocpix launch consists of four products: ACE, LUMI, SLIM, and VISTA.
The ACE is built around the idea of combining leading user-requested features in a streamlined optic that balances advanced capability with ease of use in the field. Designed to feel like a traditional day optic, the ACE is compatible with bolt-action or semi-automatic rifles using standard 30mm mounts and rings. The combination of an internal USB-C charging battery and a removable 18650-style rechargeable battery allows users to hot-swap batteries in the field to run indefinitely. A 1-3X ocular magnifier provides optical magnification of the 2560×2560 round AMOLED display inside the eyepiece. The Vision+ system pairs this highresolution display with a 15 mK NETD sensor for an incredibly detailed and precise image. The 1,300-yard-capable laser rangefinder on the ACE is integrated directly into the 50mm germanium objective lens. In addition to streamlining the body design and reducing bulk, this allows for improved horizontal alignment of the infrared laser with the viewing system. SRP: $6,050.
LUMI brings the power of thermal observation devices to a compact and user-friendly form for hunters on the go. The all-new LUMI series of handheld thermal monoculars features a high-quality thermal sensor, available in 384x288 (L35) or 640x512 (H35), paired with a 1024x768 AMOLED display. Available models offer either a 2.5X base magnification (H35) for a wider field of view, or a 4X base magnification (L35) for identifying targets at greater distances.
An advanced Reality+ image-processing algorithm and a ≤18 mK NETD (thermal sensitivity) rating provide sharp, high-contrast images. Powering the LUMI is simple and affordable using common interchangeable 18650-style batteries. As a powerful tool for scouting and scanning, LUMI was designed to be as compact and ergonomic as possible while still offering impressive image detail and clarity. LUMI weighs 12 ounces and easily fits in the palm of the hand, a pocket, or the included MOLLE-compatible case. SRP: $1,900, L35; $2,450, H35.
The new SLIM series provides the best value and features in a compact optic. Focused on versatility and ease of use, SLIM models can be used as either a handheld monocular or a weapon sight. With the included proprietary quick-detach mounting system a hunter can quickly scan and then re-attach the optic to the rifle while maintaining zero. A magnesium alloy body and quiet, soft-touch buttons provide excellent ergonomics in both handheld and firearm-mounted configurations. The included IRB-2 batteries (flay-top 18650-style cell) are easy to swap–letting you stay out longer with the ability to charge through the optic using a magnetic cable. Generous eye relief and a 1024×768 AMOLED display provide a comfortable and highly detailed viewing and hunting experience. SRP: $2,450, L35; $3,300, H35.
germanium objective lens, offering exceptional clarity and detail. Equipped with a high-resolution 640x512 thermal sensor and an impressive ≤15 mK NETD sensitivity rating, the lightweight and ergonomic monocular delivers crystal-clear images with remarkable detail and contrast, making it perfect for wildlife observation and security applications. The lens-integrated laser rangefinder enhances its functionality, boasting a maximum detection range of 1,200 yards with a remarkable sensitivity of ±1 yard. Its ergonomic design ensures comfortable handling while the intuitive interface allows for seamless operation. Perfect for long-range observation, the VISTA includes electronic image stabilization for a smooth, sharp image on the 2560×2560 round AMOLED display. Whether you’re scanning for coyotes or conducting night-time surveillance, this is your go-to tool for unparalleled thermal imaging performance. SRP: $3,850.
As a global brand, Nocpix provides premium thermal optics through partners around the world. In the United States, Nocpix optics are distributed and supported by iRayUSA in Lewisville, Texas. This support includes a powerful five-year warranty with a five-day turn around guarantee. Booth #70131 (irayusa.com)
The VISTA handheld thermal monocular features an advanced 50mm f/0.9
REAL AVID INTRODUCES “STORE WITHIN A STORE” CONCEPT
Real Avid, the leader in DIY for Guns, recently rolled out the company’s latest merchandising concept—billed as a “store within a store.” It debuted in the new Tulsa Scheels location last fall. This is the first Scheels location in Oklahoma and will feature 75 specialty shops within the 240,000-square-foot retail space.
In acknowledgement of Real Avid’s leading position in the firearms cleaning, maintenance, and DIY segment, Tulsa Scheels will host the newest Real Avid merchandising concept in the store’s firearms section. This will include over 30 feet of display space, plus Real Avid branded tables and fixtures containing a full range of Real Avid products—from basic gun cleaning kits and chemicals to the many specialty tools and equipment that has made Real Avid the go-to source for do-it-yourself firearms enthusiasts.
“Our goal for this new merchandising approach is to help our valued retail partners give their customers a hassle-free, informative, and convenient experience when purchasing their essential firearm support tools and materials,” says Tom Knudtson, Real Avid’s vice president of sales. “It can be somewhat confusing for customers to search through a large pegboard display to find the right combination tools they need to keep their guns in top condition. By consolidating everything into one brand-focused area, sales assistants and their customers can easily find what they need and discover products they might otherwise miss in a typical pegboard environment.
“We appreciate Tulsa Scheels taking the lead in being the first retailer to adopt our ‘store within a store’ concept, and we congratulate them on opening what will surely be a standout service center for shooters and outdoors enthusiasts in the greater Tulsa area.” Booth #79828 (realavid.com)
United Together For Our Industry And Beliefs.
The battle lines are drawn for us and the stakes are high.
Each election hundreds of millions of dollars are spent to elect candidates who vehemently oppose our freedoms. They mock our values and beliefs, while working to destroy our industry and eliminate our rights.
That’s why Protect Liberty PAC was created to protect our liberty, defend America’s cherished freedoms, and save the firearm industry.
Just as our Founding Fathers joined together to lead a fight for liberty and freedom in the face of tyranny, so can we.
Please join with us in our fight today and let’s safeguard the firearm industry and our liberties before they disappear forever.
Federal Landscape Pendulum Swing
By Larry Keane
It’s only been three months since Election Day, but it’s crystal clear the political landscape ahead on Capitol Hill in Washington, D.C., will be dramatically different in 2025. President Donald Trump, sworn in just before SHOT Show opened, won not just the popular vote but also garnered a landslide Electoral College victory by racking up a 312-226 tally against former Vice President Kamala Harris.
President Joe Biden exited The White House and along with him went his anti-gun, anti-firearm industry agenda that began with his declaration from the debate stage in 2019 that lawful firearm businesses were “the enemy.” On top of that, the Biden-Harris administration used a whole-of-government crusade to strangle, punish, and stifle the lawful and highly regulated firearm and ammunition industry while doing nothing to safeguard the Second Amendment rights of law-abiding Americans or punish criminals actually responsible for crimes and acts of violence.
Inauguration Day couldn’t have come soon enough, and it is a welcomed and celebrated change.
1600 PENNSYLVANIA AVENUE
The biggest course correction regarding the Second Amendment will be from the president himself. The industry is well aware of the combative approach to Second Amendment rights that the former administration took from the first day in office back in 2021. Now, President Trump will come to The White House after repeatedly promising to protect the Second Amendment rights of law-abiding Americans on the campaign trail.
Throughout the campaign, President Trump reminded voters about the difference in records. He reiterated that the liberties and Second Amendment rights of law-abiding Americans were “under siege” and that those very rights were on the ballot. At the Republican convention in Milwaukee, Wisconsin, he contrasted his approach to that of President Biden’s, and declared, “I promise you this, with me at 1600 Pennsylvania Avenue, no one will lay a finger on your firearms—just as took place for four years when I was your president.”
President Trump comes into office with a plethora of tools to use at his disposal to protect Constitutional rights and one particular action could have an immediate impact, regardless of
Congressional action. NSSF urged President Trump to on Day One disband The White House Office of Gun Violence Prevention and put an end to government-funded efforts to infringe upon the Constitutionally-guaranteed Second Amendment rights of law-abiding citizens. It would be a simple, yet significant and impactful action, President Trump could unilaterally take to set the tone that he will be a protector of Constitutional rights.
We look forward to working with the new Director of the Bureau of Alcohol, Tobacco, Firearms and Explosives (no one has been nominated at the time this piece was written) to repeal President Biden’s disastrous “zero tolerance” policy and refocus ATF’s efforts on going after “trigger pullers” instead of driving dealers out of business for paperwork violations that do not threaten public safety.
In addition, President Trump did say if Congress passed and sent to him a bill implementing national concealed carry reciprocity, he would sign it. That’s one legislative effort to keep an eye on in the coming months.
THE SENATE FLIPS
In addition to a new resident at The White House, there’s a new Senate Majority Leader. That’s because Republicans flipped four seats and will now hold a 53-47 majority in the U.S. Senate. As former Republican Leader Mitch McConnell (R-KY) noted that he would not seek
the top leadership post again after a historic run, Senate Republicans chose Sen. John Thune (R-SD) to assume the top post. Second Amendment advocates should be very happy with the new leader taking the helm in 2025. The firearm industry and gun owners have reason to be optimistic on his election as incoming Republican Majority Leader.
Sen. Thune brings with him a long record on supporting Second Amendment rights and protecting the firearm industry from unwarranted attacks. He has opposed gun restrictions in Congress beginning when he was first elected to the U.S. House of Representatives in 1997 as South Dakota’s Member-at-Large. That record continued when he was elected to the Senate in 2005. His record isn’t confined to opposing legislation that would damage Second Amendment rights or harm the firearm industry. He has supported several bills to expand Second Amendment rights as well.
In addition to the new pro-industry leader taking over, a much-needed change will also occur because the Republican majority will now take over the gavels on Senate committees, meaning no more gun control theatrics in committee hearings as has been far too common over the past several years. While there are lots of legislative priorities our industry would like to see advanced, the Republicans have pledges to keep the filibuster, which requires 60 votes to move major legislation. I say this so everyone in our
industry has a clear understanding of what will be possible compared to what is desirable. The Senate is also responsible to “advise and consent” President Trump’s nominees to lead Executive Branch departments. Most changes affecting the firearm industry are likely to come in the form of litigation and regulation, which will be aided by a Republican-controlled Senate confirming judicial and cabinet appointees, so ensuring the right leadership is in place is critical.
HOUSE MAJORITY REMAINS
The one constant from election returns is that the U.S. House of Representatives will officially remain in Republican control, including with a similar narrow margin as the previous two years. There were a few Democratic seats flipped but also Republicans flipped a few of their own as well, ensuring the margin of majority will remain around four to five seats at the time of this writing.
That’s a welcomed development as well. While the fate of the U.S. Senate was known almost immediately and President Trump declared victory on election night, the official House results took slightly longer to officially
determine as states like Washington, Oregon, and California are notoriously slow at counting ballots.
All that being said, Speaker of the House Mike Johnson (R-LA), Majority Leader Steve Scalise (R-LA.), Majority Whip Tom Emmer (R-MN), and NRCC Chairman Richard Hudson (R-NC) all were given votes of confidence by House colleagues to return to their leadership posts when the new Congressional session begins in January. U.S. Rep. Lisa McClain (R-MI) will be the new Republican Conference Chairwoman as former Chair Elise Stefanik (R-NY) was nominated by President Trump to fill the post of Ambassador to the United
Nations, upon Senate confirmation.
The sweep of the Legislative Branch and victory by President Trump means Republicans will control the trifecta in Washington, D.C., for the first time since 2017-2019.
The firearm and ammunition industry has received a shot in the arm after several years of aggressive and combative gun control coming from Washington, D.C. The new Congress sworn in earlier this month means industry priorities will be reintroduced and receive ample attention with a president openly willing to help and support the Second Amendment. Lawabiding Americans of all stripes and backgrounds can join in the celebration.
VOICE
WASHINGTON YOUR IN
NSSF® PAC is the only political action committee solely dedicated to representing the collective interests of the firearm and ammunition industry. Its purpose is simple: to support candidates for federal office who understand and promote the interests of the firearms and ammunition industry, protect the Second Amendment and preserve our hunting and shooting sports traditions.
NSSF PAC is your best protection against harmful legislation in Washington.
Shooting Stars
The November/December 2024 issue of SHOT Business profiled leaders in the firearm and shooting sports industries. What follows is an excerpt from that article that focuses on seven individuals you may see walking the halls of the 2025 SHOT Show.
STEVE KRAMER
Steve Kramer, vice president of marketing at Springfield Armory, believes product is king and developing exciting new products is the locomotive engine of growth. But another linchpin of a successful product launch is getting the word out to consumers. Under his direction Springfield uses a multifaceted marketing approach that the marketing team has developed internally and refined over a number of years. The result? Very successful new product launches.
Kramer says creating effective marketing programs for Springfield Armory’s new products and legacy lines requires a strategic approach that takes into account the unique features and target audience of each product. As the company grows and enters new product categories, he says it has opportunities to introduce the brand to new consumers.
A prime example of this was bringing Springfield Armory’s first dedicated hunting rifle to market with the Model 2020 Waypoint. This intro into that market segment opened up awareness of Springfield’s entire product line to a customer base that may have not been fully aware of the brand, namely the hunting community, and required a unique marketing approach.
He notes that customers today want a clear path to make informed decisions regarding their firearms purchases. As a result, the company strives to give the customer the knowledge to make that purchase decision before entering the store. To achieve this,
Springfield starts by providing a fully featured website with detailed, media-rich product landing pages. A daily content website, TheArmoryLife.com, provides further support with articles and videos by the top content creators in the industry. Post-purchase support is also extremely important, and owners can now use the new Springfield Armory customer dashboard and mobile app as a centralized hub of resources and support for their purchases.
Booth #11217 (springfield-armory.com)
JASON COLOSKY
When Jason Colosky, CEO of Watchtower Firearms, left the corporate world, he did so with the idea of taking over a firearms company and turning it into a business that he could be proud of—a business that represents the way American manufacturing once was, and the way, Colosky believes, it can be again. When he initially considered buying F-1 Firearms, he didn’t think the company had the potential to live up to that vision. He kept an open mind, though, and decided to visit the manufacturing operation in Texas. What he saw changed his mind completely.
“What I found out was that they had a precision manufacturing operation that is incredibly efficient,” Colosky says. The other thing that struck him was the tolerance of F-1’s signature AR-platform rifle. As
a former special operator, Colosky has carried his share of rifles and knows first-hand the dangers of having a weapon that rattles when you’re trying to move as silently as possible.
“The rifle they were making was so tight that you could shake it and it wouldn’t make a sound. From a pure quality standpoint, I really liked that,” he says.
Although the top-of-the-line AR platform that originally attracted Colosky to F-1 will evolve and improve in the coming years, it will continue to be a staple for the company, now known as Watchtower Firearms (the company's name honors Operation Watchtower, the codename for the WWII Guadalcanal Campaign). But the company is also committed to diversifying its offerings to cater to a much wider group of customers. So, it didn’t take the company long to develop highquality suppressors. And earlier this year Watchtower launched the Apache Double Stack 1911 pistol.
The company is also amping up its marketing budget so small dealers don’t have to spend as much to get the word out about Watchtower’s firearms. It’s also pricing its products to make sure that gun stores can hit the margins they need to remain profitable. Booth #72226 (watchtowerfirearms.com)
SHAWN HOSTETTER
As the number of people who carry a handgun daily continues to grow, holster manufacturers are working overtime to meet the historic demand and provide shooters with the latest technology. The changing, often complex, needs of today’s shooters are driving holster innovation. Alien Gear Holsters has been pushing the envelope with next-generation designs and engineering developed at their facility in Post Falls, Idaho. Its Photon Holster is a perfect example of how the company designed an all-in-one solution for both shooters and retailers.
A unique, fully adjustable design makes the Photon holster ideal for a variety of purposes. The ambidextrous Photon can be easily set up for multiple IWB and OWB configurations and fine-tuned with adjustable cant, retention, and ride height. It’s compatible with threaded barrels and high/co-witness sights, features an optic cut-out, and is side-car ready with the optional mag carrier. The Photon Light-Bearing version gets bonus points for working with most handgun lights.
“The Photon line is one of the first retail-focused holsters that allows for lights and optics, which reduces the number of SKUs a retailer needs to have on hand,” says Shawn Hostetter, CEO of Tedder Industries (owner of Alien Gear). “Retailers around the country have been extremely happy to finally have an answer to this massive problem in the holster category. Consumers are excited to have one holster that checks so many boxes, where they previously had to have many holsters for the same gun to accomplish what they needed.”
For gun stores, the Photon’s do-it-all capability can significantly reduce the volume of holsters they need to keep on hand. This space-saving dream can effectively replace six to eight holster SKUs with a single SKU. It’s no surprise then that the Photon is fast becoming a best seller. Booth #10174 (aliengearholsters.com)
CHRISTOPER DICENSO
Based in Knoxville, Tennessee, SDS Arms is a firearms importer that began operations in 2017. The technical and logistical support—including engineering initiatives, compliance expertise, and marketing efforts—the company offers its global partners helps them to successfully navigate the intricacies of the diverse American market. Brands under the SDS banner include Tisas USA, Tokarev USA, Military Armament Corporation, Spandau Arms, and Inglis Manufacturing.
Recently Christoper DiCenso came aboard as the company’s CEO. He brings more than 30 years of experience to SDS and was most recently a managing partner at Growth Strategy Partners, where he specialized in helping mostly firearm and related companies accelerate their revenue, profit, and
organizational growth. He began his career as a manufacturing engineer at Sturm Ruger. In addition he is a former president of Camfour. DiCenso is an avid shooter and competes regularly in IDPA, USPSA, and 3-Gun matches.
Part of DiCenso’s mandate is to correct the erroneous impression that Turkish guns are cheaply made. “With us,” he says, “it’s really about getting the message out that we offer really good products at much more affordable and competitive prices than our competition. Turkish guns are well built, but we benefit from a lower cost structure that allows us to pass those savings on to the consumer.”
He’s not talking about 10 to 15 percent; he’s talking about 30 percent—and in some cases 50 percent—less expensive than the competition. That ought to get the attention of dealers nationwide. Booth #72246 (sdsimports.com)
GREG COHEN
When most shooters and retailers think of firearm performance, they consider barrel twist rate, quality optics, and a finely tuned trigger. They rarely think about cleaning products, but Greg Cohen, president of Tetra Gun Care, says that’s a serious oversight. He believes his products not only help keep a gun clean and lubricated, they also enhance its overall performance.
He knows what he’s talking about; for more than two decades he has been a force within the gun-care category.
Tetra is known for an extensive product line, ranging from lubricants and solvents to cleaning rods and other accessories.
Cohen notes that all of the Tetra Gun Care lubricant-themed products feature the compa -
ny’s fluoropolymer additive technology, based on the original 1985 synthetic gun lubricant patent, whether it is the well-known white grease, lubricant oil, Triple Action CLP liquid, lubricating wipes, or Gun Spray. The product line is updated on a regular basis to keep up with consumer demand and market trends. For example, the original formula for Action Blaster (a cleaner-degreaser aerosol that removes fouling from gunmetal) has been replaced with the synthetic Action Blaster II product. There is no lubricant in this mix. It is pure cleaner.
In a similar way, Tetra Gun’s original Tetra Gun Spray has been replaced with the Tetra Gun Spray II. This product is basically a CLP (cleaner, lubricant, protectant), combining cleaning performance, followed by surface lubrication and protection. A unique aspect of this lube spray is that it doesn’t have an oily finish, something Cohen says many people now prefer.
Essentially it boils down to this, he says. ”You get best results from a product that provides a barrier between two surfaces of gunmetal to minimize friction and prevent wear and operational failure so that you can maintain a firearm in fire-ready condition.” Booth #14852 (tetraguncare.com)
BILLY ANGERS
Bilson Arms, a Louisiana gun-making company born from oil and gas extraction technology, has made a significant mark on pistol caliber carbine design with their BA-9FC. Like many other PCCs, it’s gas-blowback operated. But unlike any other, its charging handle/bolt-opening device is on the forend. Think pump action
shotgun to load the first round or unload before a mag runs dry. Otherwise, the handle does not reciprocate; the action runs in semi-auto mode thanks to the buffer spring. Designer and builder Billy Angers was inspired to innovate after seeing a friend who competes in matches with a PCC lose a high placing thanks to a double-feed malfunction. With the BA-9FC, double feeds can be cleared by racking the forend and not even breaking cheek weld/target focus.
Booth #70310 (bilsonarms.com)
STEVE HORNADY
A lifelong shooter and avid hunter, Steve Hornady entered the world in 1949—the same year that his father, Joyce, started the Hornady Manufacturing Company. During his youth, Steve and the pastimes of hunting and target shooting were never far apart, as he hunted prairie dogs and much more in the Cornhusker State.
He became head of the company under difficult circumstances in 1981 when his father died in a plane crash. Steve immediately assumed leadership, and despite the devastating loss of the company’s founder, Hornady Manufacturing never faltered. Under his leadership the company continues to deliver innovative product lines, thus assuring its long-term success.
More importantly, though, he has been a tireless advocate for his industry, hunting, and the shooting sports. Hornady is known for stepping up to the plate when a leader is needed, as he did by becoming Founding Chairman of the Hunting and Shooting Sports Heritage Fund, which was formed to help defend the firearm industry against politically motivated municipal lawsuits in the early 2000s.
Early last year at SHOT Show 2024, he was the recipient of the NSSF Ken Sedlecky Lifetime Achievement Award. This award recognizes individuals who have distinguished themselves by
SUCCESS FOR YOUR BUSINESS MEANS SUCCESS FOR THE INDUSTRY
Our
their long-term commitment to the success of the industry and by their support of NSSF’s mission to promote, protect, and preserve hunting and the shooting sports.
Booth #12446 (hornady.com)
NSSF® — The Firearm Industry Trade Association, constantly works on behalf of every one of its thousands of members to strengthen our industry. We provide unparalleled education resources, in-depth market research, compliance consultations with industry pros and other tools to help any size firearm business thrive.
Membership dues support our e orts that support your business.
Cody Osborn, Director of Communications and Channel Marketing, Walther Arms
Driving Force
A passion for excellence propels Walther’s product design and customer engagement.
At Walther Arms, Cody Osborn, a Texas A&M graduate, is an enthusiast-level shooter, competing in USPSA “A” class and consistently training in performance concealed-carry techniques. Leveraging his firsthand experience to bring a unique perspective to marketing decisions, his intimate knowledge of the sport allows him to identify with fellow shooters, understanding their needs and preferences. Osborn’s strategic insights, cultivated through his passion for competitive shooting, have become a driving force in shaping marketing strategies that resonate with the enthusiast community.
Osborn isn’t confined solely to the competitive shooting arena; his passion also extends to the great outdoors. With a fervor for hunting that spans the globe and experiences in various hunting environments, he contributes to a well-rounded understanding of firearms and their applications. His commitment to excellence is not limited to the shooting range, but extends to every aspect of his professional pursuits.
SHOT Daily: What do you see as the biggest challenges facing the industry in the next five years?
Cody Osborn: Navigating the marketing landscape in the firearms industry poses multifaceted challenges, with reaching new audiences standing out as a primary hurdle. The industry faces stringent restrictions on media platforms, limiting our ability to connect with diverse audiences effectively. As we look ahead to the next five years, adapting to evolving regulations while maintaining meaningful engagement with our audience will be crucial. Striking a balance between responsible promotion and innovative strategies to reach untapped markets will define our industry’s trajectory. It’s an ongoing challenge, but one that we are committed to addressing with creativity and strategic foresight.
SD: What opportunities do you see?
CO: The evolving landscape indicates that gun owners are increasingly demanding higher performance from their firearms. This aligns perfectly with Walther’s commitment to ergonomics, accuracy, and the ownership experience. As the demand for performance grows, we see this as a significant win for Walther, reinforcing our position as a trusted provider of performanceleading premium firearms that exceed customer expectations. This shift in demand opens avenues for us to introduce new and advanced products, catering to the evolving needs of firearm enthusiasts.
SD: When you get up in the morning, what gets you excited about working in the industry?
CO: Each morning, the prospect of contributing to an industry that aligns with my passion for shooting excites me. I approach my work with a competitive spirit, always seeking ways to improve and enhance both my skills and the products we offer. Drawing inspiration from my experiences on the range, where the use of a shot timer taught me the value of breaking down each aspect of a course of fire, I find joy in the opportunity to bring that same dedication to our marketing strategies. It’s fulfilling to analyze and identify areas where our competitors may be falling short in connecting with passionate shooters and then devising ways to bridge those gaps. Ultimately, my enthusiasm stems from a genuine love for the firearms community and a commitment to elevating our industry’s standards.
SD: How will you meet the expectations of your customers?
CO: Meeting the expectations of our customers at Walther is deeply ingrained in the culture we’re building—a culture fueled by passionate shooters who understand the intricacies of the firearms community. Our commitment is to continually identify ways to enhance and refine our products, ensuring they not only meet but exceed the high standards of our discerning customers. The Walther experience is comprehensive, extending beyond the point of purchase to offer premium and intriguing advertising, knowledgeable dealers, lifetime support, a 30-day money-back guarantee, and direct access to some of the world’s best firearms instructors. We recognize that owning a Walther is a journey, and our dedication is to make every phase of that journey an enriching and satisfying experience.
SD: In a very competitive world, how does Walther Arms stay ahead of the pack?
CO: We stand out by fostering a culture driven by passionate shooters, ensuring that our products are not just tools but experiences. We maintain a leadership position by consistently
creating the most high-performance firearms in their respective categories. Our commitment to innovation and continuous improvement ensures that our products not only meet but exceed the expectations of shooters, setting new standards for excellence.
SD: How do you keep your dealer network informed of your new products?
CO: We employ a multi-faceted approach to keep our dealer network well-informed about our new products. Our team of boots-on-the-ground sales representatives maintains direct and personal communication with dealers, ensuring they are up to date on the latest offerings. Additionally, we utilize eNewsletters to reach a wider audience, invest in eye-catching point-of-purchase materials to enhance in-store visibility, and strategically advertise in relevant media outlets. This comprehensive strategy ensures that our dealers have all the information they need to effectively showcase and promote our latest firearms.
shooters should appreciate are its minimal recoil and easy-to-rack slide. How has your dealer network responded to this new model?
CO: Our dealer network has responded exceptionally well to the new PD380 model. The features that make it particularly appealing to new shooters, such as minimal recoil and an easy-torack slide, have garnered positive feedback. Dealers have reported swift inventory turnover, indicating strong demand and a favorable reception among customers. The PD380’s attributes seem to resonate with the customers entering the shooting community and the Walther brand, contributing to its success in the market.
SD: Walther’s “Behind the Counter” innovative video series is designed to reveal the human side of some of the nation’s best-known firearm retailers. What was the inspiration for this project?
SD: Walther recently introduced the PD380, a compact .380 ACP pistol. Two features that new ↑ Walther’s new compact PD380 offers minimal recoil and an easy-to-rack slide.
CO: The inspiration for Walther’s “Behind the Counter” video series stems from my early experiences as a dealer support rep, traveling and meeting fascinating individuals in gun stores across the nation. The stories and people I encountered during those visits were incredibly compelling, and it became clear that these were more than just businesses; they were integral parts of their communities. The project aims to shine a spotlight on the passionate individuals behind these gun stores, showcasing their unique stories and contributions to the firearms community. It’s a celebration of the people who have dedicated themselves to building exceptional gun stores and fostering a sense of community around firearms.
SD: The Walther website has a section titled “Resources for Female Gun Owners.” Given the number of women who have purchased a handgun over the past few years, this seems to be a smart move. What has Walther learned from this?
CO: The creation of the “Resources for Female Gun Owners” section on the Walther website stems from valuable insights gained through initiatives like the PDP F-Series project. We actively sought feedback from female law enforcement professionals, resulting in the development of firearms designed to meet their specific needs. The success of these endeavors is evident in securing contracts, such as the one with the Pennsylvania State Police, where both the F-Series and PDP have been chosen. This showcases the importance of listening to diverse voices within the firearms community and tailoring our offerings to meet the evolving needs of all gun owners.
Booth #12472 (waltherarms.com)
Attractive Proposition
Baron Engraving can make an ordinary firearm into something very special.
It’s no secret that there’s no secret to running a successful business. Anyone who owns a profitable business knows that there are very specific principles and practices you have to consistently apply to be successful. One of those practices is the ability to make your business, and your products, stand out from the competition.
For gun store owners, that’s often easier said than done. After all, almost every gun store across the country is carrying a relatively similar inventory of the most popular firearms on the market. Fortunately, Baron Engraving has a solution that makes standing out from the competition as easy as it is profitable.
“By adding custom engraving to stock firearms, we can make a ‘me-too’ gun into something really special,” says David Miles, president and CEO of Baron Engraving. “And not only does it make that firearm stand out, it also gives retailers higher margins than they get on the stock gun.”
To make this proposition even more attractive, Baron has three different options available
to retailers, so they can sell custom engraved firearms in a way that works best for their business—and their customers.
The first—and easiest—option is to order a selection of firearms that are pre-engraved by Baron. “We’ve been in business for more than 40 years, and we’ve developed strong partnerships with all of the major firearms manufacturers,” says Winslow Potter, vice president of sales and marketing for Baron.
These long-term relationships that Baron has forged over decades means that when a manufacturer wants to do a run of custom-engraved firearms all they have to do is send Baron a run of a pre-determined number of firearms. Baron will engrave them with artwork created around a specific theme.
A great example is the Grade III Engraved Colt 1911 Government model that Baron featured at last year’s SHOT Show. “This is a turnkey custom pistol that retailers can get directly from their distributors to make it easy for them to personalize their offering and give their customers something that is truly special,” Potter
says. “Basically, these come in as stock guns and they leave with all the glitz and glamour of custom firearms.”
Retailers can get the Grade III Engraved Colt 1911 Government model in either stainless steel or blued versions, both of which come with standard Colt wood grips.
“Guns like this give retailers a way to set themselves apart,” Miles says. “It helps bring people into their stores, and it attracts higherend customers—especially collectors—who are looking for something more than a stock gun. It’s also a great way to get repeat business because those customers are going to keep coming back to see what other customized firearms you carry.”
To give those customers a prized firearm that’s even more attractive, Baron’s custom shop provides unlimited options for personalizing the custom-engraved 1911 even further by offering specialized engraving on the left and right slide panels of the pistol. With this option, retailers— or even organizations, foundations, and specialty groups—can take a firearm that’s already custom-engraved and turn it into a treasured pistol
The 1911 is a timeless design, and Baron’s Grade III Engraved Colt 1911 Government model takes it to a new level.
Baron has the capability to personalize any firearm with nearly any design, etching, or wording that a customer is interested in.
Retailers can get the Grade III Engraved Colt 1911 Government model in either stainless steel or blued versions, both of which come with standard Colt wood grips.
that customers or members couldn’t get anywhere else. Baron offers these special-order 1911s with a variety of custom grip options, including Turkish walnut with a gold rampant
pony, kirnite presentation white grips, and custom diamond walnut or rosewood laminate grips with engraving and text.
For a truly unique option, Baron also has the capability to personalize the 1911, and a wide range of other items, with nearly any design, etching, or wording that your customers are interested in. “Most of our business is guns, but we can apply our technology to almost anything,” Potter says.
And the technology Baron has developed over the past four decades is considerable. “We incorporate all types of engraving into our
In business for more than 40 years, Baron Engraving constantly upgrades its engraving machinery.
designs,” Miles says. “Every form of engraving you can think of we have available in-house, and we’re always looking for new technology to bring to the table.”
Miles fully admits, however, that not every custom firearm Baron creates makes it all the way to retailer’s shelves. “It’s been pretty common over the years that I work on a project and then have to have one for my own collection.”
Considering the quality of work Baron turns out, it’s not hard to understand why. Booth #12801 (baronengraving.com)
KNIVES 2025
by Christopher Cogley
To meet consumer demand, knife manufacturers are constantly upping their game.
Year after year, the knife industry continues to evolve. And 2025 is going to be no exception. One of the biggest changes you’ll see as you browse the knife booths at SHOT this year is subtle, but possibly profound. Everyday carry knives continue to be among the most prominent products in most knife companies’ offering, but the style of those EDCs is slowly turning away from the utilitarian to one that is distinctly more tactical. While these EDC knives can still pull everyday duties, more and more they’re also complementing consumers’ personal protection gear. This new trend doesn’t mean, however, there is a shortage of hunting, fishing, and traditional EDC knives that you’ve come to expect from these prominent knife manufacturers. So, make sure you make your way to each of their booths, and you can be sure you’ll find a wide selection of the knives your customers have been asking for.
5.11
5.11 will be featuring its Pryme Double Duty DP folder in 2025. Featuring a 3.25-inch blade made from 420J stainless steel, the Pryme Double Duty has a rugged, sturdy construction, which allows it to tackle nearly any job thrown its way. Adding to its versatility, the Double Duty has a built-in pry bar extension of the tang. Designed as an alternative to a multi-tool on law enforcement officers’ belts, the Double Duty has a robust G10 handle and a deep, reversible pocket clip. SRP: $80. Booth #72448 (511tactical.com)
BEAR & SON CUTLERY
The Bear OPS model MC-1000-ALBK-B has a 3.25-inch blade made from 14C28N steel with a black carbide finish and quick-release thumb stud. The drop-point blade is housed in a black aluminum handle with a slide-lock release mechanism. The U.S.-made knife weighs in at 3.1 ounces. SRP: $90. Booth #12865 (bearandsoncutlery.com)
BENCHMADE
Benchmade continues its commitment to quality with several new knives set to release in 2025. Among them is an upgrade to Benchmade’s popular Bugout knife. The new Bugout has a chassis built with premium blade steel and a bolstered/onlay design. As part of its new Blue Class offering, the Bugout has a 3.24-inch CPM-S90V stainless-steel blade and an Ash Gray aluminum handle with Redstone Richlite Onlay. (SRP: $400).
Benchmade is also expanding its Water Class collections with the Adira (SRP: $260) and Mini Adira (SRP: $240). Both knives feature MagnaCut steel blades housed in Benchmade’s Grivory handles, which offer a sure grip even with wet hands. The Adira has a 3.9-inch blade while the Mini Adira has a 3.2-inch blade. Both have the saltwater blue finish that has come to define Benchmade’s Water Class Collection. Booth #10357 (benchmade.com)
BUCK
Buck is expanding its EDC offering in a big way for 2025 with several new knives covering a wide range of price points. At the top of the list is the 791 Range Elite (SRP: $220) with a 3.4-inch MagnaCut drop-point blade. For those looking for a slightly smaller option, Buck is also releasing the Mini Range Elite with a 2.6-inch MagnaCut blade (SRP: $210). Both knives have anodized aluminum handles and are available in gray, olive green, or black. Adding to the prestige of the Mini Range, these are the first knives in Buck’s offering to feature a Cross Bar Lock mechanism. Buck is also releasing the Range Pro (SRP: $125) and Mini Range Pro ($115). Both of these knives also feature the Cross Bar Lock and are available in the same colors as the Range Elite knives. To meet a lower price point, the blades on the Range Pro knives are made from 154CM steel instead of the MagnaCut and feature glass-filled nylon handles. The Range Pro has a 3.4-inch blade while the Mini has a 2.6-inch blade. Booth #13651 (buckknives.com)
COAST
The new Founder’s Series of knives pay tribute to Coast founder Henry W. Brands, who was always a proponent of knives that are as functional as they are stylish. And the Founder’s series certainly checks both those boxes. All of the knives in the line feature a slim design not much wider than a fountain pen to make it easy to carry unnoticed in anything from work jeans to a three-piece suit. The line includes two different knives and five different styles and price points. Both styles of the Founder’s Series Select feature 3-inch tanto-style blades that deploy with a flip tab. While the standard Select ($50) has a micarta handle, the Select Titanium ($90) features a titanium handle. The Origin and the Origin Damascus both have a 3.35-inch stiletto-style blade made from 9Cr18Mov steel. The Origin ($50) has a stainless-steel handle with a flat finish while the Damascus ($100) has a stainlesssteel handle with a Damascus-style finish. Rounding out the offering is the Origin Tanto that features the same design as the other two Origin knives but features a tanto-style blade ($50). Booth #11223 (coastportland.com)
COLD STEEL
Cold Steel is adding to its EDC selection with the new Frenzy II folder. The Frenzy II features a 3.5-inch sheepfoot blade made from 3V steel with a solid black PVD finish. The G-10 handle has finger indentions all along its length providing for a much surer grip on the knife. Designed to be suitable for a wide range of everyday uses, as well as an ideal outdoor or survival knife, the Frenzy features Cold Steel’s popular Tri-Ad locking mechanism. SRP: $170. Booth #12865 (coldsteel.com)
COLUMBIA RIVER KNIFE & TOOL
Columbia River Knife & Tool is launching its first OTF knife. Designed by innovative knifemaker Brian Tighe and made in the U.S. in collaboration with Hogue Knives, the CRKT Twist Tighe Compact is a formidable knife with the stylish looks to match. The Twist Tighe Compact features a 2.65inch MagnaCut steel spear-point blade that is released with the simple slide of the double-action lever, which also retracts the blade. The blade is housed in a carbon-fiber handle with a stylish Twist camo pattern that’s as distinctive as the knife itself. Available in three models, the Twist Tighe Compact weighs a mere 1.6 ounces (SRP: $300).
CRKT is also launching a new version of one of its most popular EDC knives. The M16-03XK is based on the body and blade shape of other members of this iconic collection, but this latest version features the Cross Bar locking mechanism with the IKBS ball-bearing pivot deployment system for even smoother and easier one-handed opening. The spear-point blade is made from D2 steel and the handle is made from Grivory—an aircraft-grade thermoplastic that provides a sure grip in any condition. SRP: $110. Booth #10960 (crkt.com)
OUTDOOR EDGE
The Razor APX takes advantage of Outdoor Edge’s popular RazorSafe platform and incorporates it into a fixed-blade hunting knife. Available with either a 3- or a 2.5-inch blade, the Razor APX features removable silicone scales on the handle that allow hunters to store up to five interchangeable blades to make it easy to have replacement blades readily at hand. The 2.5-inch model ($60) comes with five black oxide-coated drop-point blades. The 3-inch version ($80) includes three black oxide-coated drop-point blades, two caping blades, and one stainless-steel blade as well as a 3-inch bone saw blade. The skeleton handle is made from titanium-coated stainless steel with anodized aluminum honeycomb webbing. Booth #70933 (outdooredge.com)
SOG
SOG is adding to its impressive repertoire of tactical knives with the new Gambit XL fixed-blade knife. Forged as a single solid piece, the Gambit is made from Cryo AUS10A steel with a black stonewash finish. The Karambit talon-shaped blade is 4 inches long, and the handle is wrapped in survival paracord. The Gambit features a large finger hole at the butt of the handle and pronounced finger choils on the spine. SRP: $130. Booth #12669 (sogknives.com)
W.R. CASE
Case is launching its new Baby Doc collection in 2025. The collection includes 13 different styles with various handle materials. These limited-edition knives feature a 2.2-inch blade and a 2.25-inch blunt-ended spatula. The Baby Doc knives are a smaller version of the knives that doctors once carried as a tool to do everything from cutting bandages and sutures to crushing pills and mixing medicine. The blades are from Tru-Sharp surgical steel. SRP: $64-$115, depending on the handle material.
Case is also releasing its new Crossroads Series Sod Buster Jr. knife this year. Reminiscent of the folding knives carried by early settlers, the Sod Buster Jr. is outfitted with the latest in handle materials to give a practical application to a timeless design. The 2.8-inch blade is made from S35VN steel with a stonewash finish. Available with either wood laminate or G-10 handles. SRP: $85. Booth #10538 (caseknives.com)
News FEED
AG Composites Introduces M1A Stock at SHOT Show 2025
Originally introduced by Springfield Armory in 1971, the M1A rifle is the civilian version of the legendary M14. Starting in 1957, the M14 was the standard issue battle rifle for the U.S. military. Over the years, the M1A has gained immense popularity among competition and recreational shooters, as well as sportsmen.
“Stocks for the M1A rifle were the very first our company ever produced,” says Matt Tandy, owner of AG Composites. “As we celebrate our tenth anniversary, we are delighted to reintroduce these stocks in both composite and fiberglass variations. Being a veteran-owned business with numerous veteran employees, this rifle holds a special place in our hearts. We are committed to providing M1A shooters with stocks that offer exceptional accu-
racy at affordable prices.”
The composite and fiberglass M1A stocks from AG Composites are crafted using a cutting-edge 71-step process and state-of-the-art technology. The company employs modern design software such as Solidworks and AutoDesk to create CAD models; it also utilizes top-quality carbon fiber, fiberglass, epoxy, and paint products in the manufacturing of all their rifle
Welcome to Executive Gear
For over 30 years, Samson Manufacturing has been trusted by those who demand rugged, reliable firearms accessories. From LEO/military to outdoor enthusiasts, their products are designed to perform and built to last. Samson takes pride in blending innovation, durability, and craftsmanship to create products that enhance the sportsman’s experience in the field, at the range, or on the job.
In 2025, Samson is taking it up a notch by pairing their reputable durability with refined style to create a new product line that’s built for those who value performance and aesthetics. Samson’s new collection delivers tools and acces-
The world of firearms is ever-evolving, and Watchtower Firearms is at the forefront of this transformation. The company is using SHOT Show 2025 to debut a new rifle—the Bridger 7mm PRC rifle. The name pays homage to the legendary frontiersman Jim Bridger, all the while setting a new standard for precision and reliability in long-range shooting. At the rifle’s core is a patented design that harnesses advanced materials, including titanium. This choice not only promotes durability, but also lightens the overall weight, making it perfect for long treks into the wilderness. Additionally, its unique heat dissipation system draws
sories that don’t compromise on either. It’s called Executive Gear. The new line consists of five categories. First and foremost is the Executive shotgun (available in 12, 20, and 28 gauge that has been designed to merge tradition with modern innovation. The shotgun is joined by four accessories, a metal wallet, leather goods, knives, and a pen.
Booth #70737 (samson-mfg.com)
Watchtower Introduces 7mm PRC Rifle
Shield Thinks Small
stocks. A proprietary production process enables the company to deliver best-in-class stocks with significantly shorter lead times compared to competitors. Both models will come with standard swivel studs in the front and rear, and customers can add typical custom options, such as texture, finish, as well. SRP: $769, composite; $499, fiberglass. Booth #42126 (agcomposites.com)
inspiration from the Fibonacci Sequence. By optimizing heat management, this feature ensures consistent performance even during extended use.
Other features include a 416R stainless-steel magnum action, a carbon-fiber McMillan stock, and a Timney Elite Hunter Trigger that offers a crisp, single-stage pull at just 2.5 pounds. Available spring 2025. SRP: $6,499.
Booth #72226 (watchtowerfirearms.com)
Mini-sight technology takes a big step forward with the introduction of Shield’s new aluminum-frame AMS and AMSc fully enclosed pistol sights, both of which share the standard Shield footprint and maintain a co-witness with standard-height iron sights. The AMS series of sights combines the best features of the military-proven SIS enclosed carbine sight and RMSw pistol optic to create a compact yet fully sealed pistol sight. This combination integrates the patented noclick adjustment mechanism, three auto brightness settings, 12 manual brightness settings, and NGV compatibility. SRP: $569.99-$599.99. Booth #10956 (shieldsights.com)
Training Courses Offered at SHOT University
If you’d like to explore better management practices and new ways to make your retail or shooting range business thrive in the most competitive and regulated marketplaces, there’s no better place to start than right here at the SHOT Show. Once again, SHOT University is offering training courses to help retailers and ranges hone their management skills for today’s highly competitive and regulated marketplace. SHOT University sessions began Tuesday and run through this afternoon. Today’s sessions include “Breaking Through Barriers: Digital Marketing Strategies for the Firearm Industry,” “Creating a Powerful Compliance Program in 2025: Key Steps for Licensees,” and “The Dark Side of AI— The Cybercriminals AI Playbook (Not Just for Your IT Team!).”
SHOT University can be found in the Murano Ballroom, Level 3.
Enter the RXM
Ruger and Magpul have joined forces to produce a new 9mm striker-fired pistol—the RXM. The RXM offers maximum flexibility and customization via a removable stainless steel Fire Control Insert (FCI) set inside an interchangeable Magpul Enhanced Handgun Grip (EHG). As part of their ongoing collaboration, Ruger and Magpul will be offering a variety of grip frames so that consumers can customize their pistol to meet shifting tastes and needs.
“The RXM is the result of a tremendous collaboration between two of the most respected brands in the industry,” says Ruger president and CEO Chris Killoy. “Loaded with upgraded features, superior ergonomics, and at a price that leaves room for further customization, this American-made handgun is destined to become the best in its class.”
The RXM’s slide features a black FNC nitride finish and allows for direct optic mounting of RMR, Delta Point Pro, and RMSc pattern optics. Co-witnessheight steel sights feature a tritium front night sight, providing an excellent sight picture, with or without an optic installed. Front cocking serrations and a precision-rifled barrel complete the premium slide assembly. The pistol is equipped with a flat-faced trigger and easily actuated magazine release, slide release, and takedown lever, but the best features are the ones you add. Most major components are designed for Glock Gen 3 compatibility with off-the-shelf parts, holsters, and accessories for nearly unlimited customization, and the RXM is designed to use 9mm magazines compatible with compact or larger doublestack Glock pistols, including Magpul GL9 magazines.
The Magpul EHG offers consumers premium features, including Magpul’s ¾-scale TSP tex ture, which provides a comfortable, secure grip. Other EHG features include textured indexing pads for consistent finger/thumb placement; a low-profile, flared magazine well for quick and easy magazine insertion; a trigger guard undercut and beaver tail that promote a high grip for better control; a magazine release scallop for easy access; and a universal-pattern accessory rail for use with a variety of lights and lasers.
“This collaboration has allowed both companies to flex their creative muscles, resulting in a firearm that provides superior features, function, and value,” says Duane Lipton, Magpul’s executive vice president. The RXM is available in two models; each ships with two Magpul GL9 magazines, with either 15- or 10-round capacity.
Booth #72327 (ruger.com)
Safariland Launches EXT External Carrier System
Safariland is launching a new line of external carriers, the EXT Carrier System. Inspired by the success of Safariland’s previous carriers, the EXT line offers improved adjustability, storage, enhanced comfort, and ergonomics.
“With the launch of the EXT Carrier System, we are taking our commitment to officer safety and comfort to the next level,” says James Duncan, vice president and general manager of armor for Safariland. “We understand the unique needs of law enforcement professionals, and the EXT System is designed to meet those needs with its customizable features and functional design.”
Features include an assortment of functional chest pockets and slots for various equipment needs, customizable badge and ID shape options for the upper yoke and
Archer’s Choice Moves to the Pursuit Channel
After an incredible 24-year journey on the Outdoor Channel, North America's beloved hunting couple, Ralph and Vicki Cianciarulo, along with their son RJ and newest family member Aubrey, are thrilled to announce that “Archer's Choice” and “The Choice” are making a significant move to the Pursuit Channel and WildTV (Canada). This transition marks a new chapter for the shows, which have been fan favorites for promoting family-oriented hunting experiences across the nation. The decision to move to Pursuit Channel, known for delivering quality outdoor content for free, underscores the Cianciarulos’ commitment to making their adventures accessible to a broader audience without the barrier of subscription fees. Their new home on the Pursuit Channel and WildTV (Canada) will allow even more friends and families to join in their journeys, learning and teaching various hunting styles across different terrains all
rear placard, front and rear plate pockets for ICW (in-conjuction) plates for male and female officers, integrated elastic side cummerbund with stretch for greater comfort and adjustability, integrated front and rear wire channels, laser micro-cut mic tabs in the upper right shoulder, new adjustable and replaceable ergonomic straps, and reinforced zipper cover with integrated laser micro-cuts for body-worn camera or other small accessories.
The EXT Carrier System offers a variety of load-bearing and uniform carrier styles, with both front opening and side opening variants ensuring that it meets the needs of any agency or department-specific requirement. With the ability to customize carriers with a range of badge and ID shape options, the carrier provides a polished and professional appearance. Booth #11268 (safariland.com)
over the world. “We've listened to our fans who have wanted our shows to be more accessible, and we're excited to bring our passion for the outdoors to everyone on Pursuit Channel and WildTV (Canada),” says Ralph Cianciarulo. “This move promises to continue delivering top-notch hunting adventures while fostering a community that values the heritage and lifestyle of hunting.”
“To say we’re excited about having the Cianciarulo family joining the Pursuit lineup would be quite the understatement,” says Rusty Faulk, CEO of Pursuit Media. “Ralph & Vicki are industry icons in the business of television. Furthermore, their values align perfectly with ours when it comes to promoting the outdoors lifestyle, and this is a tremendous addition to our programming. We’re thrilled that our viewers will be able to catch “Archer’s Choice “and “The Choice.” Booth #VL257 (pursuitchannel.com)
MAY 13-15, 2025
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COLLECTION
Developed in partnership with top tier teams from around the world to provide end users with the most functional uniform to date.
4,375
DEER SADDLE
DEER RIFLE? SADDLE GUN?
by Wayne van Zwoll
Smith & Wesson’s new lever-action is both.
The morning had been quiet when the black boar appeared out of the mist. He moved at a steady trot, quartering my way. At 30 steps I caught quick aim and triggered the carbine. Its 240-grain Hornady hollow point landed well, but despite a useless shoulder, the hog grabbed another gear. I flicked the lever, swinging fast enough to blur the hardwoods, and fired again. The boar slid on his nose.
A better introduction to this .44 Magnum would be as hard to imagine as—well, a leveraction from Smith & Wesson!
“It isn’t the first,” said Grant Dubuc, the company’s director of product innovation. “That one was a pistol, about 170 years ago.”
Although S&W is best known for revolvers, and now autoloading pistols and rifles, it is ever alert to market trends. “A lever-action rifle fills a vacancy in our product line,” said Vince Perreault, director of brand marketing. “It’s a hunting gun. We want to grow our presence in that important market. While bolt rifles account for most big game tagged stateside, the appeal of the leveraction remains strong.”
Indeed. Rifles of that type bring to mind the Old West, and the books and films that have defined it. In whitetail country, a “deer rifle” was for decades a lever-action. It has become a top pick for wild hogs, increasingly popular as game. New cartridges and bullets for these rifles have revived interest in hunting with them. Most can be easily fitted with scopes and red dot sights, to tap their inherent accuracy. Improved metallic sights serve competitors in Cowboy Action Silhouette matches.
Lever-action rifles embody history, nostalgia, and tradition. In this era of The Long Shot, they re-acquaint hunters with the challenge of getting close to game.
“The success of other companies marketing lever-actions figured into our decision to introduce one,” said Perreault. “But we didn’t copy a specific rifle. We started from scratch to develop an accurate, reliable, and smooth-shucking lever-action with the handling qualities and snug wood-to-metal fit of those built in the late 1800s. We wanted one that would function as smoothly and point as naturally as the DA revolvers that have made S&W famous.”
The new Model 1854 was named after the birth year of S&W’s lever-action Volcanic pistol. Its lock-up, Perreault explained, “is similar to that of Marlin’s 1895, the lever engaging a locking lug to bring the bolt into battery.” He emphasized that engineers kept an open mind in the 1854’s development. “We consulted customers and lever-rifle enthusiasts before settling on details.”
By arbitrary measure, the 1854’s 19¼-inch barrel qualifies it as a carbine. I typically apply that label to lever rifles with barrel lengths of 20 inches or less. But other features can figure into definitions. “Short Rifle,” for example, commonly describes a late-19th-century arm with a carbinelength barrel but a crescent-shaped “rifle” buttplate instead of the blunt, S-shaped, over-the-heel “carbine” plate. Magazine length, barrel diameter, and grip style can also distinguish carbines from rifles. Sometimes the moniker is–well–arbitrary.
Of traditional profile, the 1854 has a slender barrel, rifled with eight grooves to spin bullets one turn in 20 inches. That’s standard twist for the .44 Magnum, a cartridge S&W developed with Remington and released in 1955. Late last summer S&W added the iconic .45 Colt cartridge to the line.
A departure from tradition is the threaded muzzle (11/16x24). “We couldn’t ignore the increasing use of suppressors,” said Dubuc. “Nor the practicality of stainless steel.”
S&W is offering the new carbine in two versions. Both feature forged receivers of 416 stainless and barrels of 410 stainless. The synthetic-stocked version is clearly naked stainless, well polished but not glossy. “Steel on the walnut-stocked version has a black PVD finish,” said Dubuc. The carbines are mechanically identical.
The S&W carbine has a full-length, nine-shot magazine banded up front. The magazine’s internal
↑ Rugged, reliable and weather-proof, the 1854 stainless/synthetic is compact too. An ideal “truck gun”!
↑ The author attached a Brownell’s Latigo Sling and chose to keep the furnished XS sights for a two-day hog hunt.
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↑ The first 1,854 walnut-stocked Model 1854s will have upgraded wood and a high-polish PVD metal finish.
sleeve is easily removed for unloading with a twist of its knurled button, as on millions of tube-fed .22 rifles. Instead of a barrel-band, a forend cap weds barrel, magazine, and fore-stock. A cleverly engineered sling-swivel stud lies flush in its face. There’s a standard QD stud in the butt-stock.
The forend of the black polymer stock has three M-Lok slots. Recoil pads aren’t needed to tame the .44 Magnum’s kick, but the black pad provided on both versions is comfy and keeps the carbine from slipping on the shoulder or when set on wet leaves or a slippery log or stone.
I’m much impressed by the shape of the buttstock. Its comb is straight, nicely rounded on top, of proper height for iron sights and set far enough back that the heel of my pork-chop paw doesn’t fight with the comb nose. Generous fluting helps there too, and it’s neatly done. The grip is open, with a long, gentle curve that allows for fast, easy positioning of my hand for first-knuckle trigger contact. Grip width, depth, and taper seem just right. The lever hugs the grip and doesn’t rattle when the action is closed. Generous stippled panels on grip and forend mimic those on some S&W pistols.
“Handgunners like it, and we think it serves the 1854 as well,” said Dubuc. “It’s rough enough to secure your grip in rain or snow, but it’s not abrasive.”
My big fingers and knotty knuckles slip easily into the lever, which, praise be, is a tad bigger
than that on traditional carbines. Most hunters will be able to use it with gloves. It is not oversize; we’re spared the gaping, noose-like maw youngsters ogled on the ’92 Winchester Chuck Connors flailed to open black-and-white episodes of “The Rifleman.” Streaming empties from the hip to the staccato chatter of that .44-40, Connors captured imaginations, if not reality.
The 1854’s exposed hammer has a half-cock notch. A transverse button at the rear of the receiver serves as a safety. If the hammer is at
this .44 Magnum rifle is a worthy follow-up.
full cock, a pull of the trigger drops it, whether the crossbolt is “off” (pushed to the left) or “on.” But when “on,” this safety won’t let the hammer meet the firing pin. Alas, the poor sod who feels the trigger break and the hammer fall with a “clack,” is left to trouble-shoot while his venison bounds off. “Did the cartridge misfire? Did I forget to cycle? Or was the safety on?” Not wishing to emulate hunters I’ve seen drop hammers on crossbolts, I’m a half-cock-notch guy.
The 1854’s trigger is un-grooved and flatfaced, reflecting a trend in autoloading pistols. Hardly true to 19th-century tradition, it is nonetheless comfortable. “We engineered it for a pull
of 3 to 6 pounds,” said Dubuc. “That’s reasonable for a lever rifle. To us, its wide face and crisp break make the pull seem lighter.” I agree; the trigger feels good to me. Hammer, trigger, bolt, and lever are given an Armonite coating for added durability.
S&W equips each Model 1854 with the XS sights I used on a two-day hog hunt. The ghost ring, at the rear of the rail, instantly brings a movie-screen view to eye, ideal for pigs or whitetails dashing through the woods. It pairs nicely with the flat-faced gold bead up front. Also provided: a 4¾-inch rail, attached by stout 8-40 screws, for easy top-mounting of a scope or red-dot sight. There’s no provision for mounting optics on the barrel or for a tang sight. I asked if the rifle would accept Skinner sights, now a popular option on lever rifles. “The 1854’s receiver has the same hole pattern as the Marlin 1894,” said Perreault. So the Skinner sight will fit. “But the S&W front sight is higher than that on the Marlin. That height difference may prevent zeroing.”
Hunters keen to slip classic .44s and .45s into a loading gate and close a fist on a lever gun, then ease through thickets where shots come fast, should find S&W’s 1854 in any guise a fine companion. SRP: $1,279-$1,399.
Booth #12427
(smith-Wesson.com)
↑ Supplied with an adjustable XS Ghost Ring sight on a rail, the 1854 welcomes a scope or red-dot sight.
↑ Muzzle threads: 11⁄16x24. Front sight: a gold bead. The magazine plunger is easily removed to unload.
↑ S&W’s first lever action was a handgun; 170 years later,
LOOKING TO SPICE THINGS UP?
THE FOUNDING BLADE
BLADE
60 years ago, Buck’s 110 Folding
Hunter
put the company on the map of American sportsmen. Dozens of variations later, the blade remains Buck’s top seller.
by Andrew McKean
For most of the last 60 years, one sure sign of backcountry authenticity has been a onesnap black leather sheath carried on a work-worn belt of a hunting guide, a forest ranger, a game warden, or a dust-country rancher.
Inside the sheath, a hand-filling lock-back folding knife with brass bolsters and a sweat-stained wood handle. There’s a good chance that blade is a Buck 110 Folding Hunter, which since 1964 has been the first, and often only, tool of rural-route Americans.
If Buck Knives are now synonymous with hard-working, no-nonsense blades, the 110 is the reason. But the story of the blade, and both the knives that came before it and the family whose name is stamped on every model, are windows into a brand whose story parallels the arc of American ingenuity, authenticity, and durability.
FROM BLACKSMITH BELLOWS TO THE NUCLEAR AGE
Buck Knives is currently led by CJ Buck, the fourth Buck scion who has been at the helm of the firm.
The first knife-making Buck was Hoyt, a blacksmith’s apprentice from Leavenworth, Kansas, who learned the magic of metallurgy from contemporaries around the turn of the last century who forged carriage springs, farm implements, and scythe blades from whatever metals they could scrounge.
According to company lore, Hoyt Buck started making his own distinctive blades from discarded files and rasps. As Buck moved west to work at lumber mills, first in the Pacific Northwest and then in Mountain Home, Idaho, he kept a working forge and made blades for friends and for pocket change. But then World War II intruded, and commandants at the Mountain Home Air Base put out a call for edged tools to aid the war effort.
“Hoyt told the base officials that he didn’t have any knives to donate, but he sure knew how to make them,” says Tony Wagner, unofficial Buck Knives historian and himself married to the fifth generation of knife-making Bucks. He and his wife are raising the sixth generation of blade-minded Bucks.
“Hoyt would sell knives to servicemen,” says Wagner, “and he was allowed to rummage the
base scrapyard and take Lucite from wrecked airplane canopies and instrument clusters, which he would use to create washers for his knives.”
When the war ended, business dried up and the mills closed. So Hoyt moved to San Diego, where his son Al lived, and soon Hoyt had a knifemaking business going in Al’s garage, transforming the huge number of discarded steel files used in the war effort, which he bought for a penny apiece from a salvage man, into working blades. Bolsters were crafted from Lucite scraps left over from bowling ball production.
The business purred along, incorporating as Buck Knives in 1961. This was the golden age of hunting, as big-game populations rebounded with the advent of scientific wildlife management, while hunters repurposed war-surplus equipment—from Willys Jeeps to canvas wall tents and .30/06 Springfields—to recreate in the woods and mountains of the rural West. Buck Knives was doing fine, as Al Buck transitioned it from discarded files to forged steel blanks to working blades for working men.
But in 1964, the same year the Ford Mustang was introduced to American drivers, Al Buck brought out the 110 Folding Hunter, a stout, reliable folding 3¾-inch clip-point blade that could be
carried much more easily than a fixed-blade sheath knife. It featured a locking bar that was rigid when deployed, but which released with minimal pressure on the lock.
“It was one of those moments when the market and the manufacturer aligned completely,” says Wagner. “Buck became an icon because of that knife in particular. There were other folding blades on the market, but they were flimsy or they had poor steel. The 110 had fixedblade strength in its locking mechanism, but it was so compact that it carried easily,
its steel held an edge but was easy to sharpen, and its components worked well together from an aesthetic perspective. It was handsome. And Buck’s lifetime warranty added to a perfect storm for the market to accept it.”
BIRTH OF THE 110
The Buck 110 Folding Hunter became the company’s best-selling blade almost overnight. It’s a testament to the design and the versatility of the blade that, some 60 years later, it remains Buck’s bestselling product.
“You have to remember that they had incorporated just three years earlier, so they didn’t have many employees,” says Wagner. “The way the knife was produced was time-consuming, so they had a huge backorder position. Today, we can produce up to 1,400 110s a day, but at that time the bolsters and liners were all hand-crafted, and there were a lot of steps.”
But the “Buck Knife,” or simply “The Buck,” as the 110 came to be shorthanded, was different from the other knives on the market.
“The strength and simplicity of the locking mechanism intrigued a lot of people,” says Wagner. “It was a compact knife that performed as well as a fixed blade, and Al noted in his memoir that the knives of that time that performed well were ugly. The knives that were good-looking were terrible in the field. The 110 brought a nicelooking knife together with performance—and people noticed.”
Add Buck’s lifetime no-questions-asked warranty and its proprietary heat tempering of its
The 110 had fixed-blade strength in its locking mechanism, but it was so compact that it carried easily.
The Buck Knives facility in Lemon Grove, California, circa 1964. The site is east of the city limits of San Diego. In 2004, the company moved to Post Falls, Idaho.
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The 110 Folding Hunter was a knife with a stout, reliable, folding 3¾-inch clip-point blade that could be carried much more easily than a fixed-blade sheath knife. It featured a locking bar that was rigid when deployed, but which released with minimal pressure on the lock.
steel and the 110 was disruptive to a fairly static market.
“The combination of heat treatment, aesthetics, function, and that lifetime warranty all rolled up together in a perfect storm for the market to accept it,” says company historian Wagner.
What’s surprising, though, is how the 110 has transcended the time of its origin to remain an iconic product. “Its popularity extended to popular culture and to Hollywood,” says Wagner. “Any kid who grew up like I did in the 1970s and 1980s, watching the ‘Dukes of Hazzard,’ saw Bo and Luke Duke with a 110 on their hip. My dad was one of seven brothers, and all of them carried 110s. There was a long period of time that a man in America wasn’t a man if he wasn’t carrying a 110. That’s when the Buck 110 simply became known as the Buck, the same way we define a tissue as a Kleenex or a photocopy as a Xerox.”
The more people gravitated to the 110 Folding Hunter, the more they noticed Buck’s other products, and fixed-blade models like the 119 Special and the 105 Pathfinder became staples of the field.
COMMON STEEL, UNCOMMON TEMPERING
What Buck knives had in common was tight craftsmanship and a consistent look, with clean lines, gleaming stainless blades, and bolsters cut from distinctive materials. They also had in common best-in-class heat treatment, thanks both to Hoyt Buck’s original metallurgy and to the contributions of a bladesmith named Paul Bos, who joined Buck in the 1970s.
“Paul Bos Heat Treating Services is a separate business that we run outside of the Buck brand,” says Wagner. “We have other custom knife makers send their blades for us to heat treat. This modern understanding of tempering steel combined with
Hoyt’s frontier knowledge combine to create the secret Buck recipe.”
Family lore holds that Hoyt Buck knew a blade was tempered correctly when “he got the steel to look like the color of butter right before it melts,” says Wagner. “He said there was a certain smell that it cast that you needed to be able to smell right before you put that blade in the quench. That was his secret tempering process.”
Al took his father’s craft to the next level, adding a certain salesmanship to its appeal. You can still see the company’s Hammer & Bolt logo on many of its materials. The trademark dates from Al’s penchant for striking a Buck blade with a ball peen hammer and cutting a bolt in two, then showing that the knife held its edge.
“When somebody would order a knife, Al would cut a bolt and send the cut bolt with the knife,” says Wagner. “Years later he revealed the
The Model 110 is the most copied knife design in the world, and it remains Buck’s top seller.
trick. He said you had to hold the knife at a certain angle and strike it at a certain point of the blade in order to avoid damage. But because we had a forever warranty on all the products we had a bunch of customers try to cut bolts and they would then shatter their blades because they didn’t have the trick right, so the company had to stop promoting that
Buck’s steel is one of its defining elements, but it’s also the source of criticism from users who think the metal is too soft and who request Buck to adopt high-temper “super steels” in its
“One reason for our success is that we use the best materials that we know how to use; we get the most out of those materials, and we guarantee them forever,” says Wagner, who notes that Buck Knives moved from San Diego to Post Falls, Idaho, in 2004. “Very few companies can say that this knife that was made 60 years ago is still
Buck’s standard steel recipe is a 420 high-carbon steel that holds up well to most tasks, but can be easily and quickly honed in the field, even with found whetstones like rocks and the rim of an enamel coffee mug.
“It may not hold that edge as long as a harder super steel, but it will get that job done and it will get it done in any situation,” says Wagner. “We get asked all the time when we’re going to put a super steel in our classic designs, and while we’ve made some variations with modern steel, for us it’s a matter of knowing what works in the field, but also what works from our bottom line. If you have a commitment to warranty every product, then you tend to stick with what you know is best and what won’t fail.”
Wagner notes that the Model 110 is the mostcopied knife design in the world, and it remains Buck’s top seller. “Everybody wants us to put a super steel in the 110, but we think that’s a little like putting a four-wheel-drive in a Lamborghini,” he says. “You have to ask why? The three pillars of our company are craftsmanship, legacy, and authenticity. Those are the things that put Buck knives on the map, and when you care about that history, you tend to be very careful and considerate of what brought you to this moment.”
Booth #13651 (buckknives.com)
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AFFORDABLE DOESN’T MEAN CHEAP.
Every law-abiding citizen regardless of their budget, has the right to own a reliable firearm for personal protection.
THE MICRO-COMPACT GUN
PHENOMENON
Acouple of customers walk through the door. You smile and say hello, asking them to let you know if you can help. The pair approaches the counter. “We'd like to look at something for the lady,” says the gentleman as the woman with him looks uneasy. “With everything going on in the world, she needs something to carry for protection. Maybe a little .38 Special to put in her purse.”
We’ve come a long way from 19th Century derringers.
Another customer, a female firearms instructor who's taught for years, overhears the man's sentiments and thinks, “With all of the advancements in technology, haven't we evolved enough to consider the many options she could easily conceal on her person?”
Now is your time to shine because you know the history, evolution, and improvements as well as why, or why not, someone may want to carry a small—or high-capacity micro-compact concealedcarry gun. Plus, you have plenty of accessory options to help this new-to-be gun owner.
A LITTLE HISTORY
Concealing small firearms for personal defense is not a new idea. From the early days of derringers in the 19th century to modern micro-compact handguns, the evolution of pocket guns to microcompacts has been influenced by technological advancements and changing societal needs.
Henry Deringer first introduced the palmsized, muzzle-loading Philadelphia Deringer in 1825. Production of these guns later evolved to shoot modern-day cartridges. Still, we all know these boot pistols as small, easy-to-conceal firearms that became synonymous with personal defense, outlaws, and gamblers.
by Mia Anstine
Bond Arms (Booth #72617) is now the largest manufacturer of derringer firearms. Owner and president Gordon Bond says, “The small compact size to conceal and usually inexpensive price tag are the primary reasons for the continued popularity of derringer guns.”
These small-capacity pocket pistols are typically single- or double-shot firearms. Their ease of concealment made them popular among gamblers, ladies, and others who kept them as a last-resort weapon in the often-dangerous Wild West. (John Wayne as J. B. Books famously used a concealed derringer up his sleeve to ward off an armed robber in The Shootist.) Despite their limited capacity, gun aficionados then and now search after these guns for a variety of reasons.
Bond says his company’s derringers “have evolved and are now modernized in design, materials, and features.” Bond Arms developed its derringers by making them modular, allowing for barrel and grip customization. In 2018, they introduced the rugged, cost-effective Rough series. The Stinger followed in 2020, a slim, lightweight model designed for deep concealment. And, in 2023, Bond Arms unveiled the Cyclops, a powerful single-bore derringer with advanced 3D-printed grips for enhanced recoil management. The Cyclops showcases Bond’s commitment to innovation while preserving the iconic style.
These original pocket guns are simple in design and operation, contributing to their reliability and ease of use. However, their limited capacity and short effective range make them primarily suitable for up-close defense. As firearms technology advanced, the limitations of derringers became apparent, leading to the development of more sophisticated micro pistols.
Seeing a need for more than one or two shots, Samuel Colt patented the first successful revolving-cylinder handgun in 1836. Then, in 1847, Colt released the Colt Model 1849 “Pocket” Revolver, known to have been the first gun marketed with the word “pocket” in its name. This version of the pocket gun afforded the user five shots from the revolving cylinder.
Still relatively easy to conceal, small-framed revolvers are sought after by those looking for an easy-to-use self-defense tool or collectors who admire days of old.
The 1993 film Tombstone portrays an era sometime around 1880. In the movie, Doc Holliday’s girlfriend, Big Nose Kate, draws down with a Forehand & Wadsworth British Bulldog on a saloon keeper when Doc stabs Ed Bailey. The revolver, chambered in .442 Webley, has a short 2.5-inch barrel, but holds five rounds, affording the lady an easy-to-conceal means of protection with firepower and more than a couple of rounds.
Although the British Bulldog is no longer in production, the modern-day Kimber K6s (Booth #11421) with a 1.39-inch barrel and the smallest cylinder capable of holding six rounds is an ideal pocket gun. Fully loaded, it weighs in at 23 ounces. Wouldn’t Kate be impressed by modern-day women who holster this little ditty under their Sunday best dresses?
Compact revolvers offer a balance of size, power, and ease of use, making them ideal for concealed carry. Their traditionally small grips sometimes made it challenging to control shots. However, their reliability makes them a favorite among those who value a firearm for critical situations.
As customer demand increased for more sophisticated personal defense systems, manufacturers saw a need for better ergonomics and higher capacity and answered the need with semi-automatic handguns, which have become more reliable and concealable.
Around the time of the first “Pocket” pistol, we also saw significant advancements in firearms technology, particularly with the introduction of semi-automatic pistols. The Model Vest Pocket pistol, introduced by Colt in 1908, is a prime example of this evolution. This small, semi-automatic pistol significantly outgunned derringers in capacity and firepower.
Chambered in .25 ACP, the Colt Model 1908 featured a 6+1 round capacity, a significant leap forward from a derringer’s single or double shots. The semi-automatic action allowed for quicker follow-up shots, making it more effective in selfdefense scenarios.
These early pocket pistols were compact and offered greater firepower, but users still looked for higher capacity, ease of concealment, and smooth ergonomics when shooting.
In the late 20th century, we continued to see innovations in the materials and design of microcompacts. The introduction of polymer-framed pistols marked a significant advancement in compact firearms. The Glock 26 (Booth #12411) , referred to as the "Baby Glock," combined a 10+1 round capacity with a compact frame. Its doublestack magazine design allowed for increased firepower, yet with their pinkies hanging out, shooters claimed it had a short, “boxy” grip.
With new and veteran shooters complaining about derringers, .38 Specials, and LC .380s jumping out of their hands, manufacturers had to find a balance between concealability and ease of use, and that meant more than a pinky extension on the magazine.
With a desire for even better ergonomics and ease of use in the micros, features like better grip textures, enhanced trigger systems, and more intuitive mechanics became standard. These microcompacts are now easier to shoot accurately and comfortably, plus we’ve seen the size and weights shrink, making them even more concealable.
The evolution of polymer micro-compact handguns has steadily progressed toward greater concealability, capacity, and user-friendly features. As manufacturers refined their designs, the focus shifted to increasing round capacity and improving ergonomics without enlarging the handgun, leading
↑ The Kimber K6s nestles easily in a concealed-carry thigh holster.
↑ Semi-auto or revolver? Both do the job.
PHOTO BY MIA ANSTINE
PHOTO BY MIA ANSTINE
to the development of polymer models that pushed the boundaries of what micro-compacts could offer in terms of firepower and comfort.
When introduced in 2018, the SIG Sauer P365 became a game changer in the concealed-carry market. It has a remarkable 10+1 round capacity in a smaller package, and at 23 ounces, it is lighter than many earlier compact pistols.
The P365’s success lies in its innovative design, which incorporates a double-stack magazine in a frame that is just one inch, compared to the Glock 26’s 1.26-inch frame. Many users rave about the slim frame and grip design, which still allows most users to acquire a full-hand grip yet remains easy to conceal.
Building on this foundation, we recently saw the introduction of the Ruger Max-9 (Booth #72327), which significantly impacted the concealed-carry market. Like many of its size, the Max-9 offers a 10+1 round capacity in a compact package, weighing just 18.4 ounces, considerably lighter than many earlier compact pistols. Its innovative design features a slim .95-inch frame that provides excellent concealability without sacrificing comfort.
The latest Ruger micro-compact’s grip design allows most users to achieve a full-hand grip while remaining easy to carry discreetly. Modern features like an optic-ready slide, integrated night sights, a smooth trigger system, and enhanced grip textures make the Ruger Max-9 a functional choice, meeting the demands of today's firearm
users. Other handguns in this field include Smith & Wesson’s M&P Shield (Booth #12427) , Springfield Armory’s Hellcat (Booth #11217) , Taurus’ GX4 (Booth #13038) , and Canik Arms’ MC9 (Booth #12260)
Modern micro-compact handguns are now equipped with features unheard of in early pocket guns. Many come optic-ready, allowing for the easy addition of red-dot sights. Improved trigger systems, enhanced grip textures, and integrated night
sights offer a level of sophistication and functionality that meet the demands of today's firearm users. This progression from derringers to polymicro-compacts reflects the ongoing innovation in the concealed-carry handgun market, meeting the growing demand for versatile, high-performance options. We'll see additional improvements as time goes on, but one thing is for sure: whether you call them pocket pistols or micro-compacts, this design has real staying power.
ESSENTIAL ACCESSORIES
Offering the right accessories for micro-compact handguns will entice customers and boost sales. Stocking items such as those listed below that improve the performance and usability of these popular concealed-carry firearms can provide you with valuable upselling opportunities.
Night Sights/Optics: Many tritium night sights and red-dot optics are now compatible with micro-compact handguns. Trijicon (Booth #10735) , XS Sights (Booth #13624) , Holoson (Booth #13420)
Laser Sights: Compact laser sights designed to fit micro-compact handguns aid in quick target acquisition. Crimson Trace (Booth #12427) , Viridian (Booth #10167)
Extended Magazines: The design allows customers to have a better grip. Magpul (Booth #11660)
Grip Enhancements: Grip sleeves or stippling kits add comfort and improve the handling of smaller firearms. Bravo Concealment (Booth #14432) , LOK Grips (Booth #40943)
Magazine Carriers: Offering magazine carriers or pouches for spare magazines is a practical accessory for everyday carry. NeoMag (Booth #75207) , Crossbreed Gideon and Accomplice (Booth #14843) .
Trigger Upgrades: Trigger upgrades can improve the handgun's performance and enhance the shooting experience. Atlas Gun Works (Booth #71005) and TriggerTech (Booth #42713) .
Cleaning Kits: Compact cleaning kits tailored for micro-compacts are an easy add-on sale. Iosso (Booth #20200) , Tetra Gun Care (Booth #14852) , Birchwood Casey (Booth #12669) , Ballistic (Booth #10847)
HOLSTER EVOLUTION
There is no one-size-fits-all holster. Although you certainly already have a vast inventory of holsters, the items must evolve with the guns. Micro handguns usually have their grips closer to the trigger guard area, and because of this, holster companies are making adjustments. Martin Lukacko of Falco Holster Company (Booth #72918) says, “We have to make sure to position the clip-on IWB holsters right so the pistol won't ride too low. We also make sure to offer enough space for the hand, which allows a flawless draw.”
The custom holster company is also evolving to pistols equipped with optics and lights. “People are not afraid to equip their micro-compacts with lights, red dots, compensators, and even gas pedals” he says. “We see growing demand for optics-ready, light-bearing holsters, and we know availability for various combinations of pistols and accessories is where the future lies. That is also why Falco is launching their enhanced timeless holsters as optics-ready, with each model having a light-bearing counterpart.”
As you keep up with the latest firearm evolution, remember to cater to customers who still appreciate classic, reliable pocket guns. Enhance their experience and boost your sales by offering a range of accessories that complement micro-compact handguns, ensuring you meet their needs and preferences with modern innovations and traditional favorites.
↑ Drawing the Ruger Max9 from the Girls with Guns concealed carry jacket.
PHOTO BY MIA ANSTINE
DID YOU KNOW
In addition to supporting NSSF® through membership, your attendance and participation at the SHOT Show® directly supports all that NSSF does as your industry’s trade association. From advocating on behalf of the industry in Washington, D.C. and in state capitals nationwide to providing compliance education, industry research, firearm safety programs and so much more, NSSF’s e orts and successes are fueled by you: our members, exhibitors, and attendees.
Visit us at NSSF booth #42310 and #CF116
NEWPRODUCTS
1 MISSION FIRST MFT EXTREME DUTY MAGAZINE COUPLER
The MFT Extreme Duty Magazine Coupler expands ammunition capacity and makes reloading for speed more efficient by securely joining two magazines for the AR15/M16. Made of high-impact, superior-grade, lightweight polymer, it will not scratch or deform magazines. An easy-to-assemble twobolt design keeps your mags in place even through the toughest conditions. The MFT Mag Coupler easily fits all 5.56x45 aluminum and steel magazines, all MFT magazines, 30- and 40-round AR/M4 GEN M2 MOE, and AR/M4 GEN M3 magazines. SRP: $19.99
Booth #15042 (missionfirsttactical.com)
by slaton l . white
2 NEXTORCH P21 SHIELD LIGHT
Engineered to enhance tactical operations with its impressive 3,000-lumen highintensity output, the P21 shield light features two light heads. Equipped with a remote switch, including a strobe function, the P21 enables quick and effective disorientation of threats. Its multiple mounting options ensure compatibility with a variety of shield setups, making it a reliable choice for any tactical scenario. Beyond its illumination capabilities, the P21 is built to withstand the rigors of law enforcement operations. It boasts an IPX8 waterproof rating and impact-resistance of up to one yard, making it extremely robust.
Despite its powerful output, the P21 maintains a compact size and weighs just 14 ounces (without battery), ensuring that it does not hinder the maneuverability of the shield and makes it easy to integrate into existing gear. The strategic weight distribution maintains the balance of the shield, allowing operators to use their equipment effectively without unnecessary strain. A built-in LED battery-level indicator provides real-time feedback on the power status. SRP: $159.99.
Booth #40716 (nextorch.com)
3 ALPS BRANDS EVOLUTION MERINO 250 QUARTER-ZIP
The Evolution Merino 250 Quarter-Zip is a mid-layer upper ideal as a lightweight, stand-alone outer garment for moderately cool weather or as a comfortable outer or mid-layer for colder temperatures when used in conjunction with the ALPS Evolution Merino 150 base-layer shirt. Regardless of its position in the layering system, the Evolution Merino 250 Quarter-Zip delivers the same key performance features outdoor enthusiasts demand thanks to its 100-percent Merino wool construction. It features superior breathability, natural stain resistance, and critical moisture-wicking properties, all of which will keep a hunter warm, dry, and comfortable.
Designed with an athletic fit for optimal range of motion, the Evolution Merino 250 Quarter-Zip is available in sizes Small to 3XL. SRP: $119.99.
Booth #72204 (alpsoutdoorz.com)
4 OUTDOOR RESEARCH TRANSCENDENT DOWN HOODIE
Stalk-and-spot hunters don’t want to be encumbered by excess weight, whether it’s a rifle or a garment. This jacket is crafted with a recycled nylon 20D shell and lining and packed with 800+ fill-power down insulation. It offers water-resistant and wind-resistant protection while maintaining a light-as-air feel, perfect for those who demand performance without the bulk. The left-hand pocket doubles as a stuff sack, ensuring the jacket is easily packable when not needed, but always handy when temperatures start to cool. The hood, elastic cuffs, and drawcord hem seal in heat while tricotlined zip hand pockets and an internal chest pocket keep essentials secure and close at hand. SRP: $279.
Booth #20049 (outdoorresearch.com)
NEWPRODUCTS
5 PRINCETON TEC CHARGE X
Powered by a single CR123 lithium or one AA battery, the Princeton Tec Charge X is the ultimate all-in-one helmet lighting solution. This dual-fuel multi-color helmet light features a 100-lumen dimmable white light, along with red, green, blue, and IR LEDs. Charge X’s simple programmability allows for setting and changing the order in which the colored LEDs appear upon activation for highly personalized performance. This helmet-mounted light features an upgraded version of Princeton Tec’s signature flexible boom that allows for easy and accurate spot illumination that adapts to the task at hand. Lastly, Charge X’s small footprint occupies minimal “rail” estate, leaving plenty of room for other vital rail attachments. SRP: $149.99. Booth #62103 (princetontec.com)
by slaton l . white
6 CENTERPOINT CPNV01 NIGHT VISION MONOCULAR
The CPNV01 Night Vision Monocular has both day and vision modes and features illuminated top buttons, video resolution 2.5k UHD AVI format, and 6X optical zoom and 8X digital zoom. There is also a Micro SD card slot, an internal rechargeable battery, a USB-C charging port, and a built-in IR illuminator. SRP: $129.99.
Booth #72939 (crosman.com)
CALENDAR
NSSF® Congressional Fly-In
April 8-9, 2025 • Washington, D.C.
NSSF Marketing and Leadership Summit
May 13-15, 2025 • Clearwater Beach, FL
Gun Storage Check Week™
June 1-7, 2025 • gunstoragecheck.org
NSSF Range-Retailer Business Expo™
July 16-17, 2025 • West Palm Beach, FL
NSSF Annual Import/Export Conference
August 5-7, 2025 • Washington, D.C.
National Shooting Sports Month®
August 2025 • shootingsportsmonth.org
Gun Storage Check Week™
September 1-7, 2025 • gunstoragecheck.org
SHOT Show®
January 20-23, 2026 • Las Vegas, NV
NEWPRODUCTS
7 5.11 DEPLOY TL-USB, PL-USB, AND K-USB LIGHTS
The 5.11 Deploy TL-USB, PL-USB, and K-USB lights are compact and versatile lighting solutions. The Deploy TL-USB ($80) is the largest of the trio, delivering 1,000 lumens of powerful brightness for more demanding situations. The Deploy PL-USB ($60) offers a slimmer profile with 300 lumens, making it a great pocket-sized option for quick, reliable lighting. The smallest of the group, the Deploy K-USB ($30), is a keychain-sized flashlight offering 150 lumens of light in an ultra-portable form. All three models feature rechargeable USB-C functionality, durable weather-resistant construction, and multiple lighting modes, ensuring dependability in a wide range of environments. All Deploy lights are offered in black, and the Deploy PL-USB and K-USB are also available in ranger green. Booth #72448 (5.11tactical.com)
8 LYMAN BORECAM 2.0 BORESCOPE
The wireless Borecam 2.0 produces its own WiFi signal that sends clean and detailed images directly to a smartphone, allowing a shooter to carefully inspect bores for wear, throat erosion, tool marks, and other rifling damage as well as copper or lead fouling. The Borecam 2.0 will fit .22 caliber and larger barrels and is now equipped with a longer 26-inch rod. In addition to taking photos, the Borecam 2.0 now takes sharp, clear videos. An easy-to-use app (available for iOS and Android phones and tablets) makes storing and retrieving photos and video simple. The Borecam kit includes a rod with mounted camera, five interchangeable 90-degree mirrors for various calibers, and a USB cord for charging. SRP: $199.99. Booth #13054 (lymanproducts.com)
by slaton l . white
PRINTED TITANIUM SUPPRESSOR
Technology meets function. Introducing the BANISH 9K, a dedicated 9mm suppressor that represents the latest advances in suppression technology. Made from 100 percent high-grade titanium, the BANISH 9K is 3D printed to achieve an unparalleled strength to weight ratio. Just 4.1” long with a 1.3” diameter, it’s one of the most compact 9mm suppressors available. And, weighing just 2.7oz., the BANISH 9K is so light, there is no piston required. Simply thread it on to your favorite 9mm pistol and prepare for suppression that surpasses expectation.
BONE COLLECTOR COLLECTION
100% WATERPROOF BOOTS
Bone Collector is one of the most recognizable brands in hunting— known for their dedication to the culture and community they represent. This collection will keep you dry, comfortable, and 100% MUCKPROOF throughout every hunt. Featured: MB15BM90
