SHOT Business -- January 2013 by SHOT Business

NSSF

VOLUME 21, NUMBER 1 JANUARY 2013

SHOOTING, HUNTING & OUTDOOR TRADE

Firearms designed for personal defense and concealed carry continue to lead the parade, but shooters of all stripes will ﬁnd something to like with this year’s crop of new riﬂes, shotguns, and handguns PG. 33

WHEN TO GROW:

CAN YOU AFFORD TO EXPAND? CAN YOU AFFORD NOT TO? PG. 24

FIRING LINE:

BROWNING INTRODUCES A NEW VERSION OF ITS HUMPBACKED CLASSIC PG. 26

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CONTENTS

S H O T B U S I N E S S ❚ ❚❚ J A N U A R Y 2 0 1 3 ❚ ❚❚ V O L . 2 1 , I S S U E 1

Departments 28

4 6

33 44 54

product offering this year, including rimfires, bolt-actions, and modern sporting rifles BY CHRIS CHRISTIAN

HANDGUNS 2013 It’s all about semi-autos this year, and your customers will enjoy a plethora of new models designed for personal defense and competitive shooting BY CHRIS CHRISTIAN

NSSF Update 17 18

FROM THE NSSF Families

Afield is creating hunters

10 TIPS FOR SHOT SHOW

KEEP UP THE MOMENTUM

Get the most out of the SHOT 2013 experience

A new button for news

20 21 22

Weatherby’s digital marketing; Mossberg’s turkey gun initiative; Gerber’s tactical videos

FIRING LINE Browning

UNDERCOVER SHOPPER Searching for

62 68

expand your business? Can you afford not to?

reintroduces (and reinvigorates) the humpbacked A5

rifled-bored slug guns in Central Jersey WHAT’S SELLING WHERE NEW PRODUCTS

ATI’s Halo Side Saddle shotgun shell holder; Uncle Mike’s Reflex holster; Gerber’s Bear Grylls Intense Torch; Pelican’s Elite cooler

FIRST SHOTS, SECOND ROUND A reference guide is

now available

NSSF AIDS SANDY VICTIMS

Aid offered to member ranges and retailers

NEWS BRIEFS

FYI Can you afford to

SHOTGUNS 2013 This year’s shotguns will have something for

everyone, no matter the size of the wallet BY CHRIS CHRISTIAN

out the welcome mat

24 Features

RIFLES 2013 Retailers will see a large and incredibly diverse new

EDITOR’S NOTE Rolling

NSSF DELIVERS VALUE

FROM MY SIDE OF THE COUNTER Credit card

processing for FFLs

YOU SHOULD KNOW

Hunting’s economic engine JANUARY 2013❚❚❚SHOT BUSINESS❚❚❚1

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ARE YOU R

COMING 2013 ATA SHOW BOOTH 2219 SHOT SHOW BOOTH 742

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eDitor’S note

nSSf

Welcome Mat How to engage the new customer

ast fall, PR News, a trade publication for public relations professionals, published a survey that looked into how the Millennial generation (ages 16 to 34) reacts to brands. Keep in mind that this is a group that is 88-million-strong with purchasing power estimated at $170 million, so it’s a key audience.

shooting, hunting & outdoor trade

Slaton l. White, editor

Margaret M. nussey, Managing Editor David e. Petzal, Shooting Editor David Maccar, Assistant Editor Maribel Martin, Senior Administrative Assistant James a. Walsh, Art Director Judith Weber, Production Manager Contributing eDitorS

Larry Ahlman, Barbara Baird, Scott Bestul, Philip Bourjaily, Chris Christian, Christopher Cogley, David Draper, Jock Elliott, Doug Howlett, William F. Kendy, Mark Kayser, Peter B. Mathiesen, Brian McCombie, Tom Mohrhauser, Robert Sadowski, Robert F. Staeger, Marilyn Stone, Wayne Van Zwoll

eriC ZinCZenko, executive Vice President

Among the survey’s findings: Millennials are 16 percent more likely than non-Millennials to explore brands on social networks; nearly half of this generation agreed that their lives felt richer when they are connected to people through social media (as opposed to only 28 percent of non-Millennials); and though Millennials spend roughly the same amount of time online as nonMillennials, they spend far more time creating user-generated content, rating products and services, and broadcasting their thoughts and experiences than non-Millennials.

These people have also demonstrated a strong interest in the shooting sports, but many retailers are having a tough time selling to them. Manufacturers are plagued by the same problem, and many are not reaching out to these customers. Well, one is. Two months ago, Weatherby launched Weatherby X, a program designed to appeal specifically to Millennials (p. 6). To attract—and keep—this target audience, Weatherby is dressing up a selection of Vanguard rifles and the PA-459 and PA-08 semi-auto shot-

guns in unusual, and highly unorthodox, garb. The camo patterns may seem bizarre to older shooters, but there’s a method to the madness. Weatherby understands that these younger consumers crave exclusivity; although they want a Weatherby, they want it to be “their” Weatherby. In a sense, it’s not all that different from how skateboard and footwear manufacturers change up the design and look of their products so they will continually appeal to this group. You won’t find these products in the main Weatherby catalog. That’s by design—again, to give these new shooters a sense of exclusivity. Now, it’s one thing to roll out a program designed to attract this younger crowd; it’s quite another to actually connect with them in a meaningful way. And that’s where social media—in all its various forms—comes in. As many manufacturers and retailers have learned the hard way, that’s easier said than done, for this group often displays a supremely sophisticated—some might call it cynical—reaction to most advertising and marketing programs. You really can’t buy their loyalty. You earn it by engaging them, without resorting to the traditional command-and-control hard sell; you earn it by creating an environment they want to be a part of; you earn it, maybe most simply, by opening your door and putting out the welcome mat.

Slaton l. White, Editor

aDVertiSing: 212-779-5316

gregory D. gatto, Advertising Director Paula iwanski, National Sporting Goods Director brian Peterson, West katie logan, Sporting Goods Sales elizabeth a. burnham, Associate Publisher, Marketing & Online Services ingrid reslmaier, Marketing Design Director

buSineSS oPerationS

tara bisciello, Business Manager

ConSuMer Marketing

robert M. Cohn, Consumer Marketing Director raymond Ward, Senior Planning Manager barbara brooker, Fulfillment Manager

ManufaCturing

laurel kurnides, Group Production Director barbara taffuri, Production Director

bonnier

Chairman, Jonas Bonnier Chief executive officer, Terry Snow Chief financial officer, Randall Koubek Vice President, Corporate Sales, John Driscoll Chief brand Development officer, Sean Holzman Vice President, Consumer Marketing, Bruce Miller Vice President, Production, Lisa Earlywine Vice President, information technology, Shawn Larson Vice President, Corporate Communications, Dean Turcol Publishing Consultant, Martin S. Walker general Counsel, Jeremy Thompson

SHOT Business (ISSN 1081-8618) is published January, February/March, April/ May, June/July, August/September, October/November and December by Bonnier Corporation, 2 Park Avenue, New York, NY 10016-5695, and is the official publication of the National Shooting Sports Foundation, Flintlock Ridge Office Center, 11 Mile Hill Road, Newtown, CT 06470 (203-426-1320). Volume 21, issue 1. Copyright © 2013 by the National Shooting Sports Foundation. All rights reserved. Editorial, circulation, production and advertising offices are located at 2 Park Avenue, New York, NY 10016-5695 (212-779-5000). Free to qualified subscribers; available to non-qualified subscribers for $25 per year. Single-copy issues are available for $5 each. Send check, payable to NSSF, to: SHOT Business, c/o NSSF, 11 Mile Hill Road, Newtown, CT 06470-2359. SHOT Business accepts no responsibility for unsolicited manuscripts and photographs. All correspondence should be accompanied by a stamped, selfaddressed envelope. Requests for media kits and advertising information should be directed to Katy Marinaro, Bonnier Corporation, 625 N. Michigan Ave., Ste. 1270, Chicago, IL 60611. Periodicals postage paid at New York, NY, and at additional mailing offices. Printed in the USA. For Customer Service and Subscription questions, such as Renewals, Address Changes, Email Preferences, Billing and Account Status, go to: shotbusiness. com/cs. You can also call 386-246-0188 or write to SHOT Business, 2 Park Ave., New York, NY 10016 For editorial inquiries, write to Slaton L. White, SHOT Business, 2 Park Ave., New York, NY 10016 REPRINTS: E-mail reprints@bonniercorp.com. POSTMASTER: Please send address changes to SHOT Business, P.O. Box 422494, Palm Coast, FL 321422494.

4❚❚❚Shot BuSineSS❚❚❚JANUARY 2013

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I carry. At Taurus, we’re making the gun industry better because we’re making better guns. It’s our challenge. It’s our responsibility. It’s my promise.

carry on Taurus President & CEO

TaurusUSA.com /mypromise SHOT Show Booth #14151

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Weatherby is using social media to promote its new Weatherby X. campaign.

Weatherby X Campaign Leans on Digital Assets When Weatherby began formulating a plan to get the word out about the company’s next marketing initiative, Weatherby X, instead of taking the traditional approach of lining up celebrities to endorse the new products, they went completely outside the box. Instead, Weatherby is dressing a selection of Vanguard rifles and the PA-459 and PA-08 semi-auto shotguns in highly unorthodox garb designed to appeal to the all-important 18-to-35-year-old demographic. “We’ve seen enough leaf-and-stick camo to last a lifetime,” says marketing manager Mike Schwiebert. “These new patterns will give the younger consumer a sense of exclusivity.” You won’t see these products in the main catalog, and Weatherby intends to connect the products with the consumer through social media. It’s one thing to say you’re rolling out a program to attract this younger crowd; This product is from sustainably managed forests and controlled sources.

it’s quite another to actually connect with them in a meaningful way. Social media expert Brian Solis, author of Engage!, told me companies should be engaging their customers through such platforms as Facebook, Twitter, and company websites. But, he noted, most companies are going about it in the wrong way. “The old rule still applies. The customer expects value,” he said. “If you have nothing of value on a company website or a Facebook page, why on earth would a customer engage you there?” Good point. He also said that simply asking someone to “like” you is no way to build traffic. And you can’t resort to the hard sell. “If you do that,” he said, “these marketing-savvy customers will walk. They won’t stand for it.” In addition to regular updates on Weatherby’s Facebook page and website, Weatherby X will also have its own standalone website, plus Tweets from Team Weatherby (the company’s celebrity spokespersons). In other words, the audience recognizes the authenticity and passion of each member of the team. That is value, and that kind of engagement is priceless. (805-227-2600; weatherby.com)

—Slaton L. White

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Bits & Pieces

LongLeaf Camo Teams With Stealth and Pittman Longleaf camo, pittman game calls, and stealth manufac turing have announced a stra tegic marketing alliance, nam ing preston pittman to the stealth pro staff, as well as the partnering of the companies for future promotional oppor tunities. “there has been a synergy between Longleaf camo, pittman game calls, and stealth for several years,” said rick Looser, ceo of Longleaf camo. “we attend the same trade shows and serve the same markets. we really do feel that stealth has the best product on the market. the companies have been cross promoting each other for years now, and this is just an official agreement that will allow us to expand on some of the things we are already doing.”

Colorado Chooses Remington Ammo for LE Contract

remington arms company has announced that proforce has been awarded an ammunition contract to supply law enforce ment agencies in colorado with remington ammunition. the agreement is valid through july 31, 2014, and includes an option to renew for three additional years. proforce of prescott, arizona, is the distributor awarded this contract and can be contacted at 8003675855. contract and pricing details are available at the state price agreements website (gssa. state.co.us/spagree), under the ammunitionLaw enforcement tab.

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12/11/12 2:09 PM

news briefs

Mossberg Pushes Spring Turkey Guns With Free Accessories, Special Combo With the support of high-profile advertising campaigns, Mossberg will help dealers drive sales of more than 50 qualifying turkey shotguns with its 2013 Spring Turkey Consumer Promotion. Consumers who purchase turkey-specific Mossberg shotguns from Feb. 11, 2013, through May 26, 2013, can choose one of two free items: a Mossy Oak Turkey Thugs “Mrs. Mom” Upright Hen Turkey Decoy, or a portable ThermaCELL mosquito repellent unit with holster. This consumer promotional offer can be redeemed with the purchase of Mossberg FLEX, 500, 835 Ulti-Mag, or 535 ATS pump-action turkey shotguns, or 935 Magnum, 930, or Mossberg International SA-20 semi-auto turkey shotguns.

Mossberg 500 and 510 Mini Super Bantam Turkey shotguns and 2-Barrel Combo Turkey shotguns are also included in this promotion. Redemption coupons can be obtained directly from Mossberg sales reps or by contacting Mossberg customer service. To further drive sales during the spring turkey-selling season, the company is offering a special buy on a new 500 FLEX Turkey/Defense Combo. The combo is based on a turkey configuration with an OD green-finished, 24-inch vent-rib barrel and a Mossy Oak Break-Up Infinity camo stock and forend. It converts to a home-defense setup with an included FLEX Tactical Forend, pistol grip, and a 18.5-inch cylinder bore barrel.

Glock Inc. has selected 22-year-old (USPSA) and International Defensive Michelle Viscusi to join the handPistol Association (IDPA) matches around gun manufacturer’s Practical the country. Shooting ensemble, Team Glock. Viscusi, “This has been a dream of mine since who was a featured competitor during my father took my family to the range Season 4 of the hit History Channel series and taught us the basics of shooting handTop Shot and is currently an active memguns,” Viscusi said. “It wasn’t until I ber of the Arizona National Guard, will entered the National Guard that I began join Team Glock competito shoot competitively. I am tors Tori Nonaka and threevery excited about being time Steel Challenge the newest member of National Champion K.C. Team Glock.” Eusebio. Viscusi made her debut Along with other internawith teammate Eusebio in tional female shooters, Mesa, Arizona, competing Viscusi was evaluated durin November at the USPSA ing the 2012 season and Rio Salado Desert Classic scored high marks for her Area Championship. She grasp of the sport with litfinished out the season in tle competitive training or December, in Caguas, experience. Working with Puerto Rico, participating Eusebio, Viscusi made great in the International Viscusi gained fame strides in her performance Practical Shooting when she appeared on in United States Practical Federation (IPSC) Puerto Season 4 of top shot. Shooting Association Rico Nationals.

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Michelle Viscusi Selected as Member of Team Glock

12/11/12 2:09 PM

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news briefs

On the Move Recent promotions and hirings in the industry

Matt Buckingham

brownells has named current coo matt buckingham as company presi dent. buckingham will assume the president’s title held until recently by pete brownell, who will continue as ceo.

Igor Anshakov

hard core brands has named igor anshakov as its new chief merchandising officer. anshakov is responsible for overseeing sourcing and purchasing strategies for ecommerce, retail, and wholesale operations.

Joe Maguire

swanson russell has named joe maguire as senior vice president/ director of creative operations. maguire will oversee work flow processes, which include traf fic, resource admin istration, and production.

Brent Schott

swanson russell has named brent schott as senior vice president/ group account director. schott cur rently leads multiple account teams for the company’s cli ents in the con struction and green industries.

Mark Thomas

mark thomas has joined walther arms as director of marketing. thomas comes to walther from kimber manufacturing, where he was direc tor of product mar keting. he will report to Vp cyndi flannigan.

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12/11/12 2:09 PM

GSM Outdoors Launches Rebranding Campaign An acronym doesn’t get much simpler than this: GSM Outdoors (stands for Good Sportsmen Marketing). And while you might think such a simple name is akin to setting the combo lock on your gun case to 1-2-3, it masks a sophisticated approach to outdoor marketing. Reduced to basics, GSM is a holding company, but it’s really all about technology, and how using the latest and greatest can enrich the experience of the hunter. One look at the brands under its banner will tell you that: Stealth Cam and Wildview scouting cameras, Epic action cameras, Walker’s Game Ear hearing protection and enhancement, Maestro and Western Rivers game calls, Cyclops portable lighting and power, American Hunter and Feeder Max feeders, and SSI shooting accessories. All of these brands are instantly recognizable to anyone who hunts—or sells hunting equipment. “For more than 12 years, GSM has developed innovative products and cultivated industry-leading brands to create a portfolio of multiple, individual product categories,” says Doug Mann, vice president of product development and marketing. “Viewed independently, each brand has a great story to tell. Combined, they create a powerful force within the outdoor industry—GSM Outdoors.” Mann says GSM solidified its market position by not only developing and growing brands such as Stealth Cam and Cyclops from the ground up, but by making strategic acquisitions, such as Walker’s Game Ear and Western Rivers, as well. No question they have a stable of thoroughbreds. But they want more. With this in mind, GSM is taking steps to elevate its profile in the industry. The first is a new, more contemporary logo. Over the next several months the new GSM logo will be integrated across all its marketing platforms, including the 2013 catalog, an allencompassing website, advertising campaigns, packaging, and company apparel. Second, GSM will combine all its brands into one master GSM Workbook. This resource, Mann notes, will add up to more than 80 pages, representing some of the most influential brands in the outdoor industry. “The idea is to create a powerful sales tool for the GSM team, as well as a valuable resource for buyers,” he says. Third, the new website will house retailer locators, which will direct con-

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sumers straight to the GSM partners’ doorstep. GSM will also support retailers online through interactive video content and social media integration that helps communicate to the consumer the realm of cool and up-to-date outdoor gear represented under the GSM brand. “As our portfolio of brands continues to

expand, it only makes sense to tie it all together under GSM Outdoors, giving buyers and retailers an easy one-stop shop for some of the top names in the outdoor industry,” Mann says. Not a bad plan: Make good products, and make it easy for consumers to find them. (877-2698490; gsmoutdoors.com)

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12/11/12 5:00 PM

news briefs

Winchester honored Gowen & Sons at its national sales meeting.

Winchester Honors Thomas F. Gowen & Sons for Sales Winchester Ammunition recently named Thomas F. Gowen & Sons as the company’s 2012 Commercial Sales Agency of the Year. The prestigious award was presented at Winchester Ammunition’s national sales meeting in Oxford, Mississippi. “It’s an honor to present Thomas F. Gowen & Sons with this award,” said Brett Flaugher, Winchester Ammunition vice president of marketing and sales. “The award is a tribute to the hard work of Thomas F. Gowen & Sons in reaching key retailers and distributors with new Winchester Ammunition products.”

Winchester presents the award annually to an agency that shows an outstanding body of work in helping all Winchester Ammunition customers be successful. “Winchester does not give awards casually,” said Tony Gowen, Thomas F. Gowen & Sons principal. “Our customers have grown accustomed to the consistent innovation by Winchester Ammunition and the brand’s legendary excellence.” Based in Springfield, Pennsylvania, Thomas F. Gowen & Sons has been a leading sales agency serving the hunting and outdoor markets for more than 80 years.

Cabela’s Switches Product Management Software Cabela’s, the world’s largest direct marketer of hunting, fishing, camping, and related outdoor merchandise, has chosen PTC Windchill FlexPLM software to eliminate redundant tasks and enable more time for creativity and innovation. FlexPLM is PTC’s Product Lifecycle Management (PLM) solution for retail. Its emphasis on speed to innovation will enable Cabela’s to introduce more Cabela’s brand products to the assortment each season, thereby growing its overall brand in the United States and globally. Cabela’s is using PTC PLM solutions to manage the entire lifecycle of its apparel products, starting at conception and continuing through design, technical design, sourcing, manufacturing, and commercialization. By integrating business processes, workflow, and data, PTC solutions are enabling Cabela’s to increase fill rates and improve margins, thus supporting Cabela’s core strategy of improving merchandising performance. In selecting PTC solutions, Cabela’s was particularly interested in the proven processes and practices enabled by its out-of-the-box capabilities. Being able to implement a comprehensive retail PLM system in a short period of time has allowed Cabela’s to quickly realize value and reduce product cycle-time from ideation to commercialization.

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12/11/12 2:09 PM

One Industry. One Voice.

National Shooting Sports Foundation®

or over 50 years, our mission has never wavered. Promote, protect and preserve our hunting and shooting sports. We are the National Shooting Sports Foundation, the trade association of the ﬁrearms, ammunition and shooting industry. Whether it is in the ﬁeld, on the range, in Washington, D.C. or 50 state capitals, we stand proudly as your voice.

elp us make your voice louder and stronger where it counts. Now more than ever, it’s time to become a NSSF member. To join contact Bettyjane Swann at (203) 426-1320 or bswann@nssf.org.

The future of your business depends on it.

Scan this QR code with your Smartphone for to watch our membership video

WWW.NSSFMEMBERSHIP.COM

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11/29/12 3:15 PM

news briefs

Double Barrel: GunBroker.com Hits $2 Billion in Sales GunBroker.com, the world’s largest Internet auction site for firearms and accessories, today announced it reached $2 billion in cumulative merchandise sales on Nov. 10, 2012. The site first reached $1 billion in sales 10

years after launch, rapidly growing to $2 billion in less than three years after achieving the 10-digit threshold. “This is an incredible day for the entire GunBroker.com team,” says Steve Urvan, CEO of GunBroker.com. “Doubling sales

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in less than three years to reach the $2 billion mark is an incredible accomplishment and one that we are extremely proud of. We have made significant enhancements to the site over the past couple of years that are proving to be a catalyst for continued success.” The popular firearms auction site has steadily grown by more than 265,000 new users per year, cementing its position in the marketplace. It is ranked as the 646th largest U.S. website according to Quantcast, and Hitwise lists it as the third largest “Shopping and Classifieds— Auctions” site, behind eBay and eBay Motors. “The e-commerce industry continues to see considerable growth, and reaching this milestone in such a short period of time reassures us that we have the right systems in place to be a major player in the space,” said Urvan. GunBroker.com was named SHOT Business Company of the Year at the 2011 SHOT Show and was recently named the Official Internet Auction Site of the National Shooting Sports Foundation, USA Shooting, and the USA Shooting Team Foundation.

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12/11/12 4:59 PM

Glock Donates $50K to C.O.P.S. Supporting the men and women entrusted to protect our communities and their families, Glock Inc. has donated $50,000 to the Concerns of Police Survivors (C.O.P.S.) at a ceremony at the Glock booth at the International Association of Chiefs of Police (IACP) conference. This marks the sixth consecutive year that Glock has donated to C.O.P.S., bringing total GLOCK contributions to the organization to $300,000. Each year, nearly 160 officers are killed in the line of duty across the country. Their families, friends, and co-workers are left to cope with the tragic loss. C.O.P.S. provides resources to help them rebuild their shattered lives. The nonprofit organization supports families with scholarships, child and teen camps, counseling and programs designed for spouses and parents, and support for the department in which the fallen officer served. Glock national sales manager Bob Radecki presented the check to the organization. “Police officers across the country put their lives on the line every day to protect and serve their community. Glock recognizes that valiant dedication and is proud to support police officers and their loved ones,” said Radecki. “The C.O.P.S. organization does tremendous work for police families, and we’re happy to support their effort.”

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Families Afield Is Creating Hunters Two-thirds of our states have come on board

or nearly a decade, Families Afield has removed barriers to youth hunting. Families Afield ultimately creates hunting opportunities for youth that allow more families to enjoy American’s hunting traditions together. It not only opens doors for opportunity—this program also has a proven track record of safely recruiting new hunters through the “try before you buy” concept. This concept allows youths and others to experience hunting under the watchful eye of an experienced mentor. The National Shooting Sports Foundation established the nationwide Families Afield effort in cooperation with the U.S. Sportsmen’s Alliance and the National Wild Turkey Federation. Along with the National Rifle Association and Congressional Sportsmen’s Foundation, the Families Afield coalition has worked to pass measures in 34 states, resulting in more than 782,000 apprentice or mentored hunting licenses sold since the program’s inception.

of hunters is statistically safe. In fact, the safest hunter in the field is the supervised new hunter. The safety rate of apprentice license buyers greatly exceeds that of the general hunting population, and this is something we can all hang our hats on. NSSF applauds state fish and wildlife agencies that have seen the importance of knocking down barriers to bring a new generation of sportsmen to the field. Pennsylvania is seeing a record level of participation through mentor licenses

The Families Afield coalition has worked to pass measures in 34 states, resulting in more than 782,000 apprentice or mentored hunting licenses sold since the program’s inception. In 2012, Families Afield bills passed in Florida, West Virginia, and New Mexico, bringing the total to 34 states to date. We are coordinating efforts to look ahead during 2013 to not only continue to increase apprentice licenses, but also to work with new states to pass Families Afield legislation. It is planned to make additional footprints within the Western states, as well as the northeastern corner of the country. Nearly three-quarters of a million apprentice hunting license purchasers support the model showing that this segment

being sold. We need to continue this upward trend of increased license sales and not only focus on the youth but also on the adults. Adults are busy, and attending a 16-hour hunter education class before they can purchase a license to try hunting doesn’t fit into many of those prospective hunters’ schedules. Several states do see the importance of also opening doors for adults who want to give hunting a try but are not quite ready to commit to the time of a hunter education class. Last year, states that were able

to break down their data to reflect ages of apprentice license buyers were pleasantly surprised to see how many adults took advantage of this opportunity. More than 52,000 apprentice licenses were sold to adults. It is important to make hunting available to new hunters of any age. A new hunter is a new hunter, whether he or she enters the ranks at 10, 30, or 70 years of age. It’s critical to continue to raise awareness of such opportunities. If your state currently has an apprentice program, please be a mentor and introduce a friend or family member to your hunting traditions. If your state currently has a few roadblocks that would prevent someone from purchasing an apprentice license, possibly you could be a part of the grassroots effort in passing legislation? This is not only a recruitment program, but it’s also proving to be a retention tool. If we continue to provide these avenues, our customers—sportsmen and -women— will continue to share their hunting experiences and create memories of their outdoor traditions. Remember, sportsmen contribute several million dollars daily to our national economy. More hunters added to the queue will help keep these numbers steady, if not boost them. Introducing one million apprentice hunters to our wonderful heritage is just around the corner. And with your help, as a mentor or as a groundbreaking legislative advocate, that number will be reached even sooner.

Melissa Schilling

Director, Recruitment and Retention january 2013❚❚❚SHot BuSineSS❚❚❚17

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FROM THE NSSF

NSSF Offers Hurricane Relief to Retailers and Ranges After Hurricane Sandy left a wide swath of devastation through the eastern United States, NSSF announced a disaster-relief effort. “We want our member companies to know that their trade association stands with them, and that this assistance is another benefit of membership,” said NSSF senior vice president and chief marketing officer Chris Dolnack when NSSF announced this assistance program. With the approval of its Board of Governors, NSSF made $125,000 available in dedicated aid for business loss or damage resulting from Hurricane Sandy to qualifying member companies located in federally declared disaster areas, with emphasis placed on providing relief to storefront federally licensed firearm retailers and shooting ranges. Funds were available to members suffering significant financial hardship that were unable to pay for critical and immediate expenses to resume business. “Many FFLs don’t know if their insurance will cover their losses,” said Joe Keffer, owner

Hurricane Sandy hammered countless homes and businesses in its path. NSSF offered aid to its member retailers and ranges in the affected areas.

of The Sportsman’s Shop in New Holland, Pa., and chairman of the NSSF Retailer Advisory Committee. “NSSF’s relief fund could cover the cost of replacing computers, signage, or other equipment that will help a business rebound from storm damage.”

“Our goal was to help keep their doors open during extraordinary circumstances,” said Bettyjane Swann, NSSF’s director of member services. The deadline for submitting applications for assistance was Nov. 30, 2012.

10 Tips for a Better SHOT Show Understanding the challenges of visiting as many exhibitors and other business associates as possible during the SHOT Show, Patrick Shay, NSSF director, retail development, offers this advice for the nearly 40,000 attendees expected to participate i the show in Las Vegas Jan. 15–18. Wear comfortable shoes. The SHOT Show is huge! Last year’s show encompassed 1,600 vendors exhibiting in 630,000 square feet. Comfortable shoes will give you a chance to see all the show has to offer. Plan how to get to the show from your hotel; driving is not recommended. The Sands Expo and Convention Center is a 10-minute walk from most hotels on the strip. Also, don’t forget the monorail (lvmono rail.com/), though the closest stop is a hike from the Sands. Of course, most convenient are the

free buses that run to and from official SHOT Show hotels. As you are making appointments for the show, use the handy “Map Your Show” tool available at the SHOT Show website (shot13.mapyourshow .com) and consult the floor plan, also online at shotshow.org. By making appointments with nearby booths, you will save time and shoe leather. If you have a smartphone, don’t forget to download the SHOT Mobile App. The app will allow you to quickly navigate the show floor via an interactive map, find new products, see the show schedule, set appointments, and find services. Take advantage of the educational opportunities. The day-long SHOT Show University, as well as the ATF/NICS semi-

4 5

nars, NSSF Retailer seminars, and the Law Enforcement Educational Program, provides great learning experiences. These seminars will allow you to come back from the show not just well versed on the latest products, but also on the latest trends in merchandising, ATF regulations, and store operations. Have a plan when you visit vendors. Know to whom you want to speak and have a list of questions ready when you enter the booth. The vendors will all be very busy, and the face-toface time you have with key vendors may be limited, so make use of your time. Let the vendors you visit scan your badge. This will allow them to send you the marketing material you need, with-

out adding to the load you’ll be carrying around the show. Provide feedback. Participate in the surveys from NSSF, Reed Exhibitions, and Freeman, and please share your thoughts on the show. Let us know what you liked and what could be improved. If you are an NSSF member, don’t forget that you have access to the Members’ Lounge. The lounge opens at 7:30 a.m. Lunch is available at moderate prices each day between 11:30 a.m. and 2:30 p.m. The lounge is an attractive locale for NSSF members and their guests to meet and relax during the show. We are here to help. If you have any questions or concerns, find us and we will do everything in our power to make sure that your show is as productive as it is enjoyable. Go to our membership booth, located at L221, for help with NSSF-membership-related questions.

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Keep Up the Momentum Election Day has come and gone, but the appreciation and excitement that drove the #gunvote campaign lives on. NSSF will continue to diligently fight for the best interests of its members and the firearms, ammunition, hunting, and shooting sports industry at the local, state, national, and international levels. The #gunvote button that so many individuals and members of the industry posted on their websites and communicated via social media can now be swapped for a “News for

Hunters & Target Shooters” button. This button will link

Trade in your #gunvote button for a link to news for hunters and shooters.

back to the “E-mail Subscriptions” page on the NSSF website, where visitors can sign up for Industry News and other e-newsletters, such as Pull the Trigger and Bullet Points. This is a great way to keep your customers, website visitors, Facebook fans, and Twitter followers excited about hunting and target shooting. Start spreading the word about the new button now on Twitter and Facebook. It’s easier than ever to keep informed about our industry.

Newcomers can further explore the shooting sports through First Shots Second Round’s programs.

First Shots Second Round Reference Guide Now Available First Shots, NSSF’s live-fire and classroom seminar that introduces newcomers to the shooting sports in a safe, carefully supervised environment, has developed a new program to get those participants coming back to the range for more fun and instruction. First Shots Second Round is the name of this follow-up opportunity, and a reference guide is now available to ranges to help them

plan their own events. “Second Round can be anything you can imagine that safely involves a firearm, from bowling pin shoots to IDPA and USPSA matches, from personal defense to bull’s-eye shooting, from sporting clays to trap,” said Tisma Juett, NSSF manager of First Shots. “We can offer a lot of shooting games, but we need to ensure that these new shooters under-

stand these games and realize they can safely come out to the range and enjoy them without feeling intimidated.” Plans call for the reference guide to be made available online at the First Shots website, nssf.org/firstshots, but hard copies are now available from Juett by e-mailing a request, with a mailing address, to tjuett@nssf.org or calling her at 203-426-1320.

Now that the election is over

Now that Election Day has passed, Steve Sanetti, NSSF president and chief executive officer, urges all members of the shooting industry to be vigilant regarding Second Amendment issues that may crop up at the local, state, or national level. Here, he says, are 10 things to watch for: International accords on firearms and ammunition imports and exports ATF rule making Comments that may be made after a tragic criminal shooting Supreme and federal court nominations Ambassador, agency, and department appointments Department of Interior land-use policies Preservation of Pittman-Robertson firearms and ammunition excise tax trust funds for conservation Executive orders Support for industry safety programs And, of course, guncontrol legislation

1 2 3 4 5 6 7

8 9 10

© 2013 National Shooting Sports Foundation, Inc. All Rights Reserved. SHOT Business®, SHOT Show® and all other trade names, trademarks and service marks of the National Shooting Sports Foundation appearing in this publication are the sole property of the Foundation and may not be used without the Foundation’s prior express written permission. All other company and product names are trademarks or registered trademarks of their respective owners.

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NSSF Delivers Value Range Action Specialists to the Rescue

ONE MEMBER’S EXPERIENCE

f your range is facing challenges that need immediate attention, if you wish to become more proactive with Best Management Practices, or if you’re seeking professional guidance on range design and improvements, NSSF’s team of Range Action Specialists can help. Furthermore, NSSF provides financial assistance to member ranges to help them make use of this great service. Learn more at nssf.org/ranges/ras.

Member: Robert Landberg, owner Business: Thunder Mountain Trap and Skeet Shooting Range Ringwood, New Jersey

Description of Business: “Located in Ringwood State Park, we are one of the closest shooting ranges to New York City. Thunder Mountain is a shotgun and clay target–only shooting range that is open to the public. We are open year-round and are equipped with lighting for night shooting. We offer skeet, trap and beginner trapshooting ranges. We welcome everyone from individual shooters and informal groups to corporate events.”

Interested in NSSF Membership?

Promoting the great American tradition of hunting and shooting is what the

Experience with a Range Action Specialist:

“Having a Range Action Specialist has been fantastic. The aid he’s given us in terms of forming a Best Management Plan has been flawless. The preparation, experience, and overall knowledge of our Range Action Specialist have allowed our small business to thrive. As shooting advocates and range owners, we are very grateful to have had the opportunity to work with a Range Action Specialist.”

National Shooting Sports Foundation is all about. For our members, it’s more than a sport; it’s a way of life. Join the more than 7,000 companies and individuals who have already discovered that NSSF Delivers Value! To learn more, visit www.nssf.org/join or call 203-426-

Value of NSSF membership:

“The benefits of being a member of the NSSF are immeasurable. We have gained so much more knowledge of the shooting world through its publications, services, and other communications. Its aid, both monetary and advisory, has been a blessing to our shooting range.”

1320 for Bettyjane Swann, NSSF director of member services (bswann@nssf.org) or Samantha Hughes, NSSF member services coordinator (shughes@nssf.org).

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b y N AT H A N D A N U S , V P, PAy M E N T A L L I A N C E I N T E R N AT I O N A L

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from my Side of tHe counter

Credit-Card Processing for Firearms Retailers An NSSF-endorsed provider that’s your “onestop shop” for payment processing

SSF has always sought out and provided premium service partners offering discounted goods or services that are paramount to running a successful firearms retail business. This is why for nearly a decade, Payment Alliance International (PAI) has been a proud service provider. Although some other payment processors have taken an anti-gun approach to processing the sale of firearms—particularly in an e-commerce or “card not present” environment—PAI has embraced the industry and helps us to exercise and protect our Second Amendment rights.

PAI’s comprehensive suite of payment products was specifically designed for the shooting sports professional. NSSF wanted payment products that would support the local retailer, range, club, and manufacturer. That’s exactly what we delivered. Our NSSF customers receive a number of services, including: Rates starting at 0.50 percent; gun-friendly payment processing; website payment processing for firearms; mobile payment solutions for gun shows; easy integration with GunBroker.com’s online checkout system; experts who truly understand your industry; and 24/7 world-

on credit-card processing fees. Plus, each time you run a credit-card transaction you’re helping to support the firearms industry, because a portion of PAI’s revenue goes back to helping support and protect our Second Amendment.

Change the selling environment It wasn’t long ago that if people wanted to purchase a firearm, they would drive to their local FFL to make the purchase. In today’s ever-changing world, we’ve found

Our comprehensive suite of payment products was specifically designed for the shooting sports professional. class customer support. Endorsement of our services has come not only from NSSF, but also from NRA, NASGW, SASS, and GunBroker.com.

Reduce payment-processing fees by up to 35 percent With margins getting smaller, it is essential for business owners to shave costs wherever and whenever they can. When you rely on PAI for your payment processing, you will save upward of 35 percent

that more FFLs and shooting sports retailers are looking for second or even third distribution points, whether through GunBroker .com or their own website. PAI can set up the payment processing for both and help you expand your business footprint.

What to look for As we continually look at the pains and challenges that face today’s firearms retailer, we realize that, ultimately, your question is, “How do I sell more products

and increase my revenue?” One of the ways to do this is to make purchasing higher-ticket firearms, optics, or accessories easier for the consumer. PAI has found a way to do this through a new payment solution called TermPAY™. Let me paint the picture for you. How many times a week do consumers walk in and ask to see a particular firearm off the wall or under the counter? After a couple of minutes of checking out the controls, aiming it, and doing a lot of smiling, they flip the price tag over and reluctantly hand it back to the store clerk. Obviously they loved the firearm—so why didn’t they buy? After surveying thousands of FFLs and firearms collectors, we’ve identified that it’s not the cost of the firearm, but rather the out-of-pocket cost. This is no surprise in today’s economy, but what if there were a way for retailers to actually offer the consumer a deferred payment option? PAI has developed just that program. TermPAY allows buyers to pay just 20 percent down and defer the balance of their purchase over three or six months. The merchant is paid 100 percent within 48 hours of the purchase (minus a small processing fee), and the consumer gets to walk away with the firearm he or she really wanted. Sound too good to be true? It’s here! Be sure to ask NSSF or Payment Alliance International (Booth #2106) about TermPAY at the SHOT Show this year. For more information about TermPAY or any of the other gun-friendly merchant services provided by PAI under the NSSFendorsed program, please visit GoPAI. com/NSSF, or call 866-371-2273. january 2013❚❚❚SHot BuSineSS❚❚❚21

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from the nssf

by ChrIs DoLnACK, nssf sr. VP AnD Cmo

Yo u S h o u l d K n o w

Revving Hunting’s Economic Engine Hunting Works for America adds two states

oinciding with the 75th anniversary of the Pittman-Robertson Federal Aid in Wildlife Restoration Act in 2012, two new states were added to the award-winning Hunting Works for America (HWFA) program. The two new HWFA state chapters are Iowa and Missouri, and they are welcome additions to the existing state chapters in Arizona, Minnesota, and North Dakota. Hunting Works for Iowa launched in Des Moines last spring with a broad group of local and regional leaders representing Iowa chambers of commerce, convention and visitors bureaus, sporting organizations, and small businesses and retailers by holding a press conference in the State Capitol. The media event was led by the Hunting Works for Iowa co-chairs Jim Henter, president, Iowa Retail Federation; Libbey Patton, tourism director, Clear Lake Chamber of Commerce; and smallbusiness owner Steve Ries, of Top Gun Kennels. The event also received support from the Iowa Lt. Gov. Kim Reynolds. Just one week later, the Hunting Works for Missouri (HWFMO) chapter launched its efforts by holding press conferences in Springfield and Kansas City. The first day’s media event was held at Hunting Works for Missouri partner Bass Pro Shops’ world headquarters in Springfield, and the second day’s event was held at HWFMO partner Rogers Sporting Goods in the Kansas City suburb of Liberty. Speakers for the events included HWFMO co-chairs Dan Mehan, president and CEO of the Missouri Chamber of Commerce and Industry; Shannon Peisert, general manager of Rogers Sporting Goods; Brandon Butler, publisher of Driftwood Outdoors; Martin MacDonald, director of conservation at Bass Pro Shops; Cecil Huff, owner of Bucks and Spurs Ranch; Sam Ringenberg, Polaris brand manager at Clear Creek Vehicles; and Springfield City councilman Jeff Seifried, regional development manager at the Springfield Area Chamber of Commerce. HWFA is an initiative that was developed by the National Shooting Sports Foundation in 2010 to forge an alliance

between sporting organizations and the many businesses and workers whose livelihood depends on hunting to survive. We started this program to help connect the dots on the economics behind hunting. Many people simply don’t understand the economic chain. For example, hunter dollars spent on tags and licenses fund conservation efforts, and the Pittman-Robertson money, an 11 percent excise tax on hunting equipment, are used to conserve and restore habitat that benefits game and nongame species of wildlife, as well as anyone who loves the outdoors. And it’s not just P-R dollars; hunters contribute locally, and their spending at convenience stores, roadside diners, hotels, and sporting goods, hardware, and clothing stores, among other businesses, has an absolutely astounding ripple effect on local economies and jobs across America. The grassroots organization Hunting Works for America is working hard get this message out. Local businesses, organizations, and individuals have applauded the program and its introduction to their states. In Missouri: “The Missouri Chamber of Commerce is excited to be a part of Hunting Works for Missouri. The chamber’s mission is to protect and advance business, and make no mistake, hunting contributes a lot to the advancement of so many businesses in Missouri,” said Dan Mehan, who, as mentioned, is both Hunting Works for Missouri co-chairman and president and CEO of the Missouri Chamber of Commerce and Industry. “Hunting has become an economic engine to our state and local economies. We’re glad that this group has formed to highlight the positive impact hunting plays here in Missouri.”

In Iowa, the message was similar: “Gov. Branstad and I are both excited to see a group like Hunting Works for Iowa come together. Every industry that helps Iowa grow and prosper is important to us, and make no mistake, that includes hunting,” said Lt. Gov. Reynolds. “The economic benefit that hunting brings to our state is far too important to be overlooked, and we are pleased that this group has been formed to highlight the economic engine that hunting has become to our local and state economies.” Hunting Works for America state chapters now have more than 500 member partners that will monitor public-policy decisions and weigh in on hunting-related issues that impact their respective local economies, including issues affecting jobs derived from the sport. HWFA chapters will serve as a vehicle to facilitate important public-policy dialogue and to tell the story of how America’s hunting heritage positively affects conservation, jobs, and the economy across the country. Becoming a member is free of charge, so please visit huntingworksforaz.com, hunting worksformn.com, huntingworksfornd. com, huntingworksforia.com, and hunting worksformo.com to learn more about each state’s program—including leadership, members, and local hunting seasons—as well as how to become a partner. We’d like to offer a special thanks to each NSSF member who has helped launch the five HWFA state programs, and the hundreds of non-traditional hunting allies who have already joined this grassroots program. Look for a Hunting Works state chapter coming soon to a state near you.

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FYI

by scoTT besTul

Know When to Grow Can you aford to expand? More important, can you aford not to?

eciding whether to expand the physical structure of a business—or simply move to a newer, larger space—is one of the most important decisions a retailer can make. Done right, an expansion can result in extra room for inventory, a cleaner, brighter look, more customers, and better cash flow. Done poorly, it can be a disastrous move.

For advice on when and how to grow, I contacted a couple of experts. Richard Sprague, owner of Sprague Sports in Yuma, Arizona, has expanded his shop three times since 1987, and plans a fourth building project in 2013. Miles Hall, owner of H&H Shooting Range in Oklahoma City, Oklahoma, has taken on expansions in each of the last eight years. In the next two installments of FYI, we’ll cover their thoughts on what expansion has done for their already-successful businesses. SHOT Business: You’ve each grown multiple times. How did you know when it was time to make your first addition? Hall: I think the question anyone has to ask themselves is, “Am I meeting the needs of my customers?” Because if you don’t, you risk becoming irrelevant and opening the door for competitors. Sprague: I agree completely. We decided to build a new store and open an indoor range mainly because of the steady drumbeat of competition. SB: But how do you recognize the needs of your customers and/or know what you’re not doing? Hall: We were shocked at the simplicity

of this: You ask them! Back in the 1980s, we were getting pretty routine-oriented and awfully comfortable. I know now this a bad place to be—it means you’re not paying attention. When we took the time to survey our customer base, we were amazed at the things we weren’t doing or could have been doing better. Their vision of us is what we eventually grew into. Sprague: A lot of this is as basic as paying attention to what’s happening in the industry, too. We talk to our customers, but we also listen to retailers about general trends and specific items that are important and long-term. Going to trade shows like SHOT is critical as well; you simply learn to view your business from a broader perspective and make smart decisions about how and when to grow. SB: Any surprises during your information-gathering that helped you decide how to devote your space? Hall: Before our first expansion, we’d done some research on gun sales in Oklahoma and found that 3 of every 4 guns sold was a long gun. Well, we’d been a handgun store since the beginning— that’s what we did. But those facts made us realize we were missing out on a ton

taking the Pulse of Customers Customer surveys can be an invaluable source for how you can improve/ expand your facility. There are three primary ways to get their opinions. The least formal is simply asking them about their experience with your shop and how you might improve. But some retailers (and shoppers) aren’t comfortable with this approach, and that’s when a more formal method makes sense. Developing a written survey that can be handed out to customers is one method; developing an online option for your store website is another. Finally, there are more formal surveys developed by consulting firms or universities.

Need a loan? In that case, be prepared to show a banker welltended books and a solid business plan.

of sales and needed room for long guns. More recently, we added retail space for leather goods, which surprised me. That stuff now takes up 19 shelves. Sprague: I’ve been amazed at the growing interest in collectibles. Our upcoming expansion will include an estate room just for the purpose of showing people these collections of older guns that come in from time to time. Keeping up with this has been an ongoing and fascinating process I learn from every week. SB: Anyone who’s built a simple lawn shed knows that building ain’t cheap. How do you pay for it? Hall: From the time we pay for one expansion, we’re saving for the next. If I can finance the expansion from store profits, that’s the ideal. Of course, that’s not always possible. Then I always stress the need to view a banker as a business partner; if you need a loan, you need to be able to show well-tended books and a solid business plan. Sprague: I have a formula for what I can afford to spend. I calculate my sales-persquare-foot of general merchandise— excluding firearms—then cut that number in half. That total is an estimate of how much income the new space will generate. It’s a conservative figure, but within my personal comfort level.

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b y p h i l i p b o u r j a i ly

Famous Profile

Browning’s humpbacked A5 is back

ll you will have to do to sell Browning’s new A5 to some people is turn it sideways and show them the humpback profile. For others, you may have to hold it upside down so they can see the Buckmark logo on the trigger guard.

“Iconic” has become a word so overused that it’s lost much of its value. Nevertheless, it applies to both the 110-yearold profile of the Browning Auto 5 and to the much younger Buckmark logo. Both have the power to move consumers, and both are combined in the new A5. For some customers, the distinctive Browning shape will sell the gun. There’s a group that grew up with Auto 5s who swear the squared-off receiver catches their eye and helps them shoot better. There’s another segment that buys any new Browning because it’s a Browning. Others will take convincing. Fortunately there is much more to the new A5 than a square receiver and a deerhead logo. The A5 is a brandnew shotgun—hence Browning’s catchphrase, “This ain’t your Grandpa’s Auto 5.” Inside, the new A5 seems more Benelli than Browning. The gun uses Browning’s version of the inertia system Benelli made famous. Browning calls its inertia system “kinematic drive,” but it functions identically to the famously reliable Benelli inertia system. The inertia of the heavy bolt holds it in place as the gun recoils backward. As

Inside, the new A5 may seem more Benelli than Browning, as it uses Browning’s version of the inertia system Benelli made famous.

the gun’s movement slows, the spring opens, throwing the entire two-part bolt backward, unlocking the action and extracting the spent shell. The advantage of inertia/kinematic operation is that there is no need to bleed gases from the action to cycle the gun, so it remains clean and keeps on working long after other guns may foul. An added benefit of inertia designs is that because there are no rings and pistons up front, the gun’s forend can be very slim and it sits low in your front hand for sure pointing. Combine the slender forend with the light weight of an alloy receiver and you get a

very responsive, slick-handling shotgun. The A5s I have shot weighed right around 7 pounds or a little under. Despite its similarity to the Benelli, the A5 is all Browning. The square-backed receiver is the most obvious feature, but the A5 also has the speed-load carrier made famous by the Auto 5: When the gun is empty and the bolt is open, you can load it by merely thumbing a shell halfway into the magazine tube. It has the “turnkey” magazine plug introduced on the Maxus, which allows you to easily remove the plug without releasing the magazine spring to fly into the weeds. The A5

features Browning’s overbored barrel for better patterns, and it has a brand-new choke tube system, the Invector DS, which has split brass rings around the bottom of each tube to seal powder and wad residue out of the threads. The A5 comes in 3-inch 12-gauge only for now, in black, walnut, and camo, with a choice of 26- or 28-inch barrels. I had the chance to shoot three different A5s at pheasants, ducks, and clays last year. The gun is light to carry in the field and it rides easily in a sling when you’re packing in decoys. When the time comes to shoot, it points and swings well. My test guns cycled everything from 1 1⁄8-ounce target loads up to waterfowl magnums. Recoil, as with any light inertia gun, is more than with a gas gun, but less than with a fixed breech pump or O/U. Browning’s soft Inflex recoil pad helps, too. The A5 comes with spacers to alter stock length, drop, and cast, so you can tweak the fit. Semi-auto shotguns reign right now as the number-one choice for allaround hunting guns, and the A5 offers customers something different: an inertia gun in a retro Browning package. SRP: $1,600. (801-876-2711; browning.com)

Selling tips

You may have to show some people this is a completely new gun, not a re-released Auto 5. Pull off the forend to show that there are no friction rings to change from heavy to light load settings. Then, with a dummy shell, demonstrate the speed-load feature. The safety reverses quickly and easily; be ready to switch it on the spot for lefthanded customers. Finally, make sure to mention that Browning offers a 100,000-round/five-year guarantee.

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Slugging It Out for a Slug Gun

New Jersey has a surprisingly large deer herd, but hunters don’t have a centerfire option

f you want to hunt deer with a firearm in the Garden State, you’re limited to a muzzleloader or shotgun, as centerfire rifles are not legal hunting implements in New Jersey. But given the technical improvements in slug guns over the past few years, especially when you team a rifled sabot slug with a rifled barrel, hunters really aren’t losing anything. In fact, 4-inch groups at 200 yards are not at all uncommon. Armed with this knowledge, I browsed gun stores in central New Jersey to find out what clerks knew about these “super shotguns.”

STORE A

STORE B This store is called an army-navy store, but don’t let that fool you. It’s a hunting store end to end, the kind of place where hardcore hunters linger when buying blackpowder, calls, bows, or anything else we can talk ourselves into needing. I felt right at home in this man cave. More than 400 guns of about every type stood at attention below mounts of wapiti, mule deer, and local whitetails. I waited a minute or two before a clerk asked me if I needed a hand. I asked about a rifled-slug shotgun, and he showed me eight new

pixel pushers

My first store was a national chain that stood among other box stores on the property of an upscale mall. I walked up to the gun department to find two clerks serving three customers. About 130 guns lined the walls. All had trigger locks and cables securing them to the racks. After a 10-minute wait, a middle-aged man wrapped up an ammo purchase with another customer and turned his attention to me. I asked if he had any rifledslug shotguns for deer hunting. The clerk pointed out two black Remington 870s,

one in 12-gauge and one in 20-gauge. Both had rifled barrels, but those were about it. Twelve or so other shotguns were smoothbores. We talked about the pros and cons of rifled barrels versus smoothbores. He mentioned smoothbores could be used for other hunting, like waterfowl. I asked if he would get more rifledbarreled guns in closer to hunting season, but he said he was having trouble getting any guns and certainly couldn’t count on getting more rifled barrels. He said there was a big demand. “Everyone’s buying guns,” he said, as if he was disappointed.

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undercover shopper ones: a Savage 220 and two H&Rs, one in 20-gauge and one in 12-gauge, among other brands. I asked which he’d recommend. He said the 20-gauge Savage 220 was good to 200 yards. “We’ve sold a lot,” he said. “They’re accurate and popular.” That’s when a customer piped up to say he had one, and they were “super accurate.” Another customer couldn’t contain himself and said he had an H&R for years and found them safe, reliable, and dead-on. He also offered that I didn’t necessarily need a rifled barrel, because I could use rifled sabots with a smoothbore. I asked about the trade-off in accuracy, and he agreed that long-range accuracy wouldn’t compare.

STORE C This is a larger mom-and-pop that looks like it started as a small shop, and then added rooms off the original store. The

layout is confusing, but I found the gun department without much trouble. I saw a good 140 guns on racks. A woman sat behind the counter staring at a laptop. Another clerk was talking with a friend or customer or both. I asked about a rifledslug gun, and the female clerk looked up and pointed out two new Savage 220s and a Browning A-Bolt in 12-gauge. They also had several used guns, including a used Ithaca Deerslayer III. I asked her a few questions (including “Is the Savage trigger user-adjustable?”) and asked to handle a few. She complied, but reluctantly. She knew her stuff but wasn’t interested in getting to the bottom of my quest for a slug gun. From what I could tell, she was apparently posting her status on Facebook or updating their store’s website. That computer screen seemed far more interesting to her than spending time talking guns with me.

STORE D This dusty, one-room store must be the center of the deer-hunting universe come deer season. It’s a deer-check station, and the only business for a country mile in a rural area of the state. But on this day it was quiet. When I walked to the gun counter, a clerk slowly emerged from a desk stacked with papers and made his way to me. About 40 guns stood on the racks. Almost all were used. He had one used Mossberg 500 and several other smoothbores. He was knowledgeable about the guns; I could see that as we made small talk about them and about hunting in general in the area. He seemed eager to get back to his desk, and I didn’t stop him. I walked among the low aisles filled with yellowing blister packs of old scents, bullets, calls, and other doodads, and then split.

how’d they Do? Customer Service store

Friendly, but not interested in my pursuit.

The clerk was busy, but stopped to answer questions and chat. store

store

The clerk answered questions…when she had to.

store The clerk was friendly and didn’t mind answering questions.

Product Knowledge

Product Availability

i suspect he knew a lot about shotguns, but he didn’t offer much of it.

A good amount of guns secured with cables and trigger locks.

Two apparently random customers concurred with the clerk’s opinions.

Many more choices, by far, than any other store.

she had the right answers, although she wasn’t interested in showing off, that’s for sure.

My options here were not impressive.

he knew his limited selection, although he volunteered few details.

it was a small shop; there wasn’t much to look at.

SCORING SySTEm: Outstanding:

Very Good:

Average:

Winner: store

Visiting harry’s Army Navy is almost as fun as hunting itself. it felt more like deer camp than a business. The clerks—and the customers—were friendly and shared their experiences.

Harry’s Army Navy 691 route 130 robbinsville, NJ 08691 609-5855450 harrys.com Fair:

poor:

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SHOOTING, HUNTING & OUTDOOR TRADE

Personal defense rules the roost. That usually means handguns, but this year we’ll see some new tactical riﬂes, too. And one special bolt-action is celebrating its 50th anniversary with a special edition » By Chris Christian

ast year, firearms manufacturers adopted a prudent wait-and-see attitude. No one wanted to ramp up production until there was solid proof of economic recovery. Although the hope that a moribund economy would pick up some steam evaporated as quickly as water droplets on a hot griddle, the firearms industry nonetheless remains a strong and viable concern. Want proof ? Just look at the wide range of new guns—in all categories—that will enter the market in 2013.

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RIFLES 2013 This his year ar sees s the llargest larg and most diverse selection of new rifles in recent memory. On the rimfire side, a number of o new model models from CZ-USA and Legacy Sports ofer an array of fun gun choices in .22LR, .22WMR, and .1 ..17 HMR. In the bolt-action arena, new models run the full gamut, from lightweight light eight g ame rifles, ac a game accuracy-guaranteed target guns, and heavy varminters to compact, suppressor suppr or-ready ady dy tactical t al g suppressor-ready guns and big-bore rifles that will reach out and touch targets as far out as 2,000 a 000 y ds. yards. tha s not all. A totally totall tall new (and very accurate) Remington hunting rifle will appeal to the And that’s price-conscious c price-conscious pric customer omer customer. The AR-pattern AR ern Modern Sporting S The Rifle now appears in a staggering array of new models that an handle handle justt about an can any task a rifle can be assigned, be it target, varmint, 3-Gun competition, tical al LE, or home-defense home-de tactical use. There are even some classic lever guns in the mix. s are big in your y If rifles inventory, take notes. You’ll need them! A R M A LI TE New for 2013 is the ArmaLite AR 30A1. This is the next evolution of ArmaLite’s AR-30 bolt-action tactical and target long-range rifle. It will be available in .300 Win. Mag. and .338 Lapua, in both dedicated target and tactical versions. The .300 Win. Mag. features a 24-inch barrel, while the .338 Lapua uses a 26-inch tube. Both feature a removable muzzle brake and use a single-stage trigger. The bolt-mounted

safety mechanism locks the firing pin to the rear and is considered stronger than a sear- or trigger-blocking safety. Both also use a single-stack detachable magazine constructed from steel, with a deep magazine well for positive magazine changes and positioning. The competition-grade chrome moly barrel (1:10 twist for both calibers) is housed in a rigid aluminum stock with ArmaLite’s patented V-Block Bedding Wedge and V-Block Stock. The stock features an

adjustable cheekpiece, and the buttstock can be removed with a single Allen wrench, making compact transport simple. Standard and target buttstocks are interchangeable on any receiver. A top 20 MOA Picatinny rail rides over the receiver for convenient optics mounting. The Picatinny rails on both sides of the forearm allow for the installation of other devices. Each gun includes one 5-round magazine, detachable sight and accessory rails, a

hard case, a sling, and an owner’s manual. SRP: $3,264 for the standard Win. Mag.; $3,460 for the target version; $3,404 for the standard Lapua; and $3,599 for the Target Lapua. For 2013, ArmaLite will offer the .416 Barrett in its AR-50A1 platform in the new AR-50A1-.416 Barrett (SRP: $3,359). It offers all the features of the standard AR-50A1, including the V-Lock Bedding Wedge, the V-Block aluminum stock, and the highly effective AR-50A1 muzzle brake.

ArmaLite: The AR-30A1 bolt-action target model (top) will be available in .300 Win. Mag. and .338 Lapua. The AR-10 LE Carbine is chambered for 7.62x51mm/.308.

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SHOOTING, HUNTING & OUTDOOR TRADE

Although large-caliber bolt guns garner a lot of attention, compact carbines are more likely to be carried into harm’s way by military and law enforcement personnel. ArmaLite adds to that mix with a new compact carbine rifle chambered for 7.62x51mm/.308. ArmaLite already manufactures the AR-10A2 carbine, based upon a traditional A2 front sight, A2 upper receiver, and permanent carry handle. The new AR-10LE (SRP: $2,199) combines an innovative A2-style front sight with an A4 flattop upper receiver that can accommodate a wide variety of sights, scopes, lights, and other LE accessories. The AR-10LE features a 16-inch chromelined moly barrel with a 11.25twist. A Troy Medieval Muzzle Brake adorns the muzzle, and ArmaLite claims it is tough enough to use as an improvised breaching device if the situation requires it. The ERGOF 93 buttstock features a fixed cheekpiece for a consistent and repeatable cheek weld in any of the eight available stock-adjustment positions. Once the buttstock is locked into a position, it is as rigid as any fixed stock. The length-of-pull adjustment available is 4 inches. The trigger is a tactical twostage, and the empty weight is 9 pounds. The rifle is shipped with one 10-round magazine, a sling, a black case, an owner’s manual, and ArmaLite’s limited warranty. (800-3360184; armalite.com)

C O LT C O M PET I T I O N Given its weight (13.2 pounds), the .308 Colt M2012 has obviously been designed for precision shooting. It features a button-rifled, 22-inch, matchgrade stainless custom fluted

barrel (1:10 twist); a singlestage Timney trigger; a Magpul pistol grip; and a Cooper Firearms muzzle brake. SRP: $3,799. (503-783-2658; colt competitionrifle.com)

CZ-USA The CZ 455 is the next generation of the CZ bolt-action rimfire and will eventually replace the 452 line by consolidating all rimfire bolt-action receivers into one common platform. The CZ 455 allows the use of interchangeable barrels, calibers, and stock configurations. The common features of the 455 line include a rimfire boltaction fully machined from bar stock, a trigger adjustable for weight of pull (with a single set trigger available on some models), a cold-hammer-forged barrel, a detachable magazine, standard 11mm rimfire scopemounting dovetails milled into the receiver, interchangeable barrels, and interchangeable stocks. The CZ 455 American Synthetic (SRP: $374) is chambered for .22LR. It features a black American-style synthetic stock/blued metalwork, a 20.5inch barrel without supplied sights, an adjustable trigger, and a five-round detachable magazine. It has an empty weight of 5.81 pounds. The CZ 455 Varmint SST is equipped with a single-set trigger system. The trigger is adjustable in both the primary and single-set pull weights. It features a 20.5-inch heavy barrel (without supplied sights), a walnut stock with blued metalwork, and a five-round detachable magazine. It will be available in .22LR (SRP: $509) and .17 HMR (SRP: $536). The CZ 455 Varmint Thumbhole SST Fluted incorporates a vented Boyd’s

thumbhole stock in a forestfinished laminate construction, with blued metalwork. The 20.5-inch heavy fluted barrel comes without sights. The trigger mechanism is CZ’s Single Set Trigger (SST). A five-round detachable magazine is standard, and it will be available in .22LR (SRP: $588) and .17 HMR (SRP: $615). The CZ Varmint Evolution will now be available in .17 HMR (SRP: $549). The Evolution “Sky Blue/Grey” laminate stock is designed for ambidextrous operation, even though it is a right-handed boltaction. An ambidextrous cheekpiece, tear-drop pistol grip, and palm swells provide easy operation for right- or left-handed shooters. The gun features a 20.5-inch heavy barrel (without sights) that is free-floated within the stock. The trigger is the standard 455 adjustable model, and the gun feeds from a fiveround detachable magazine. In the centerfire arena, the CZ 527 will now be available in the .17 Hornet. Based upon the .22 Hornet cartridge case, the .17 Hornet will launch a 20-grain Superformance Hornady V-MAX bullet to 3,650 fps while delivering trajectory performance similar to a 55-grain .223 Rem. load, but with less recoil and a lower price. (913-321-2251;

Colt Competition: The M2012 features a buttonrifled 22-inch match-grade stainless custom fluted barrel and a Timney trigger.

cz-usa.com)

D EL-TO N Designed for 3-Gun competitions, the DTI Evolution features a 16-inch CMV chromelined lightweight barrel (1:9 twist), a Samson Evolution free-float rail, and M4 feed ramps. Other features include a Samson Quick Flip Dual Aperture rear sight and Samson folding front sight, a two-stage mil-spec trigger, a Magpul MOE+ Grip, a

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RIFLES 2 013 Del-Ton: The DTI Evolution (left) features a 16-inch CMV chrome-lined lightweight barrel and mil-spec buffer tube. The DT Sport OR (right) utilizes a 16-inch 4140 steel barrel.

Magpul CTR mil-spec buttstock, and a mil-spec buffer tube. Empty weight is 6.5 pounds. SRP: $1,300. The DT Sport OR is designed to hit a lower price point. It features a 16-inch 4140 steel barrel (1:10 twist). Other features include an A3 flattop with white “T” marks and a hard-coat anodized, mil-spec-forged 7075 T6 aluminum lower receiver and an M4 six-position buttstock. Empty weight is 5.6 pounds. SRP: $699. The Echo 316H OR is a mid-priced A3 heavy-barreled carbine designed to offer years of service and reliability. Key features include a 16-inch chrome-moly vanadium barrel (1:9 twist), M4 feed ramps, an A3 flattop with white “T” marks, a hard-coat anodized, mil-spec forged 7075 T6 aluminum lower receiver, and an M4 six-position buttstock. Empty weight is 6.4 pounds. SRP: $864. (910-645-2172; delton.com)

D P M S PA NTH ER A R M S Several product changes mark DPMS’ new offerings this year. The 2013 TPR Rifle (SRP: $1,399) will now feature the Magpul MOE Rifle Stock as well as a full-length upper rail for optics or sight mounting, a

muzzle brake, and a short quad rail to allow the addition of lights and lasers. The 300 Personal Defense Weapon features a 7.5-inch barrel with an AAC blackout flash hider, 4-inch rail handguard, SOG vertical grip, and Magpul flipup sights. SRP: $1,289. The 6.8 Rem. SPC has slipped from the view of many, but it remains a very capable cartridge with modest recoil. The New DPMS 6.8 Hunter (SRP: $1.269) makes it available with a fixed stock, a round forend, a receivermounted Picatinny rail for optics mounting, and a 20-inch stainless, Teflon-coated fluted barrel with a carbon-fiber freefloat tube. (800-578-3767; dpmsinc.com)

FN H U S A Built by Unique Alpine AG and marketed by FNH, the FN/ Unique Alpine Ballista is a fully modular multi-caliber boltaction rifle designed for precision fire at extended ranges. Available in .308 Win., .300 Win. Mag., and .338 Lapua, it features a high-strength, vibration-isolated, aluminum-alloy receiver. The receiver mounts a mil-spec 1913 rail, and has multiple rail segments for slings, a bipod, lights, or lasers. The

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SHOOTING, HUNTING & OUTDOOR TRADE

FNH: The SPR A5M bolt-action tactical rifle now has a threaded muzzle that will accept suppressors as well as a McMillan cheek rest.

DPMS: The 6.8 Hunter

(above) uses a 20-inch stainless, fluted barrel with a free-float tube. The 300 Personal Defense Weapon (right) has an AAC blackout flash hider.

action trigger system is fully adjustable for a single or twostage release between 2 and 5 pounds. It is equipped with a 26-inch fluted barrel that may be changed for other barrels/ calibers in under two minutes, and all installed barrels remain true to the receiver’s centerline. Fed from a detachable magazine, the stock is an ambidextrous model that is fully adjustable for length of pull, butt plate height, comb height, and cast on or off. SRP: $9,995 for the basic rifle, without additional barrels or accessories. The FN SPR A5 XP (SRP: $2,899) is an enhanced version of the existing SPR A5M boltaction platform. New features include a threaded muzzle to accept suppressors, a threaded tactical bolt knob, a 1:12 twist barrel to handle suppressed rounds, and a McMillan cheek rest. This model replaces all current SPR models. (703288-3500; fnhusa.com)

LEG A CY S PO RTS I NTERN AT I O N A L Legacy Sports recently announced a licensing agreement with Moon Shine Attitude Attire in order to offer the popular Moon Shine camo patterns on Howa rifles, Escort shotguns, ISSC pistols,

and Citadel M-1 .22 rifles in selected parts numbers. The available camo patterns will consist of Harvest Moon, Outshine, and Muddy Girl. The Howa 1500 bolt-action features a three-position safety, a HACT two-stage trigger system, a forged one-piece bolt with two locking lugs, and an M16-style extractor. Available in a number of existing models, the new Moon Shine camo versions are available as rifles alone, or as a gun/scope package featuring a Nikko Stirling Nighteater 3–9x42 riflescope that includes rings and bases. For smaller-statured shooters, the Howa Youth model rifles will also include the Moon Shine camo patterns. The Youth models feature a No. 1 contour 20-inch barrel, a Hogue Overmolded youth stock with a 12.5-inch length of pull that features cobblestone texturing on the forend and pistol grip. The Youth series is available in .204 Ruger, .223 Rem., .22-250 Rem., .243 Win., .308 Win., and 7mm-08 Rem. Legacy’s M-1 carbine “lookalike” M-1 .22 Carbine line will be expanded to offer synthetic stocks dipped in the abovementioned Moon Shine patterns. The M-1 .22 features an 18-inch barrel with six-groove

rifling in a 1:16 twist, an adjustable rear sight, and a semi-auto blowback action, and operates from a 10-round magazine. In keeping with its 35-inch M-1 Carbine profile, it features a polymer bayonet lug, and the stock is cut for the traditional M-1 oiler and sling. SRP: $366. A new rimfire bolt-action rifle joins the Legacy lineup this year. The ISSC 22/17 is a straight-pull bolt-action. It features an adjustable trigger, is fed from a 10-round magazine, and sports a 20-inch barrel. It will be offered in three stock styles: classic wood, synthetic, and an AW (Arctic Warfare) model that features a folding stock with an adjustable cheekpiece and a butt spike. It will be available in .22LR (1:16.4 barrel twist rate), .22WMR (1:17.7 twist rate), and .17HMR (1:9 twist rate). (800-553-4229; legacy sports.com)

M O S S B ERG The MVP (Mossberg Varmint Predator) Patrol rifle in 5.56mm now boasts a 16.25inch medium bull barrel threaded to accept an A2 flash suppressor. Other features include Mossberg’s LBA (Lightning Bolt Action) trigger

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SHOOTING, HUNTING & OUTDOOR TRADE

Legacy Sports International: The Citadel M-1 .22 carbine is now available in Moon Shine’s Outshine camo pattern.

Mossberg:

The Mossberg Varmint Predator (MVP) Patrol now has a bull barrel threaded for an A2 flash suppressor.

system, which has been designed for a crisp, creep-free trigger pull. In addition, the trigger pull weight is adjustable from 2 to 7 pounds with a simple twist of a standard screwdriver. The MVP accepts standard MSR magazines and is available with a 10-round magazine and a 3–9X32mm scope. SRP: $462. (203-2305300; mossberg.com)

REM I N GTO N A number of new models enter the Remington line this year, but the biggest news is likely what Remington refers to as its next-generation bolt-action— the Remington Model 783. This new bolt-action model is designed to fit into the price point in the gap between the Model 770 and the Model 700 SPS without sacrificing performance. The new design features premium magnum contour button-rifled barrels and a cylindrical receiver with a minimum-size ejection port for a more rigid action. The barrel is attached to the receiver with a barrel-nut system that allows very precise headspace settings. The stock is a modern synthetic material with a black finish and uses pillar bedding to secure the action. The stock uses integral molded sling swivel studs and is equipped with Remington’s SuperCell recoil pad. The trigger assembly features a two-position safety, and

the trigger pull weight is factory-set at 3.5 pounds but is consumer-adjustable. The rifle is shipped without sights, with the option of using a one-piece Weaver-style rail or integral scope base/ring set. The Model 783 will initially be available in a 22-inch barrel in .270 Win., .30/06, and .308 Win.; a 24-inch 7mm Rem. Mag. also will be available. SRP: $451.10. The new Model 700 SPS Wood Tech offers the classic Remington 700 action in a synthetic classic-style stock that features a walnut-appearing finish, with black Hogue grip panels on the pistol grip and forend, and sling swivel studs. Shipped without sights, but drilled and tapped for scope mounting, it is available in 22-inch barrels for standard calibers and 24-inch for magnum calibers. It features the Remington X-Mark Pro externally adjustable trigger (factory-set at 3.5 pounds) and Remington’s SuperCell recoil pad. It will initially be offered in .270 Win., .30/06, 7mm Rem. Mag., and .300 Win. Mag. Empty weight for standard calibers is 7⅜ pounds, 7⅝ pounds for magnums. For 2013, Remington announces a special edition rifle to commemorate the 50th anniversary of the creation of the .300 Winchester Magnum cartridge. The Model 700 CDL SF Limited Edition 300 Win. Mag. (SRP: $1,250.22) features

a satin-finished American walnut stock, a 24-inch stainlesssteel fluted barrel, and a X-Mark Pro externally adjustable trigger that is factory-set at 3.5 pounds. For collectors, the word “Limited” is marked on the left side of the receiver, with a 50th anniversary commemorative floor-plate. On the semi-auto side, Remington announces a new line of R-15 rifles, chambered for .223 Rem., with Magpul furniture. All rifles feature AAC 51-Tooth Brakeout, a Magpul grip and trigger guard, and a competition two-stage trigger, and are finished in Mossy Oak Brush camo. All are flattop designs with a rail mount on the receiver for mounting optics. SRP: $1,326.90. (800-243-9700; remington.com )

S I G S A U ER On the tactical side, the new SIG SMG is available in 9mm, S&W .40, and .357 SIG. It will be available in four variants: A 6.5-inch barrel SMG/SBR with a telescoping stock, a 6.5-inch pistol, a 12-inch internally suppressed system, and a 16-inch carbine that will be available without all the SBR paperwork. All variants use a unique gas system that allows the use of subsonic loads (including frangible loads) and +P ammo without gas-system adjustments. It feeds from proprietary magazines in 10-, 20- and

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RUGE R D I S T R I B U T O RS: ALABAMA

ILLINOIS

M O N TA N A

P E N N S Y LV A N I A

Bangers L.P. (Birmingham), 800-226-4377

Williams Shooters Supply, Inc. (Quincy), 217-222-4195

AcuSport Corporation (Billings), 800-543-3150

ALASKA

Zanders Sporting Goods (Sparta), 800-851-4373

MT Sports, LLC (Billings), 800-243-1610

AcuSport Corporation (Morgantown), 800-543-3150

KANSAS

N E VA DA

Simmons Gun Specialties, Inc. (Spring Hill), 800-444-0220

Ellett Brothers, LLC (Reno), 800-845-3711

LOUISIANA

NORTH CAROLINA

Lipsey’s, LLC (Baton Rouge), 800-666-1333

Henry’s, LLC (Morehead City), 800-545-5654

Sports South, Inc. (Shreveport), 800-388-3845

OHIO

V.F. Grace, Inc. (Anchorage), 907-272-6431

ARIZONA Davidson’s (Prescott), 800-367-4867

CALIFORNIA AcuSport Corporation (Roseville), 800-543-3150 AWR Sports* (Fresno), 800-545-5654 Ellett Brothers, LLC (Granite Bay), 800-845-3711

GEORGIA AcuSport Corporation (Duluth), 800-543-3150

MASSACHUSETTS Camfour, Inc. (Westfield), 800-347-3276

M I N N E S O TA CSI Sports, LLC (Sauk Rapids), 800-328-7087 AcuSport Corporation (Waite Park), 800-543-3150 Bill Hicks & Co., Ltd. (Plymouth), 800-223-0702

Ellett Brothers, LLC (Downingtown), 800-845-3711 Jerry’s Sport Center (Jenkins Township), 800-234-2612

SOUTH CAROLINA Ellett Brothers, LLC (Chapin), 800-845-3711

AcuSport Corporation (Bellefontaine), 800-543-3150

TEXAS

Ellett Brothers, LLC (Lakeview), 800-845-3711

Hill Country Wholesale, Inc (Pflugerville), 800-777-2666

Outdoor Sports Hdqtrs., Inc. (Dayton), 800-444-6744

AcuSport Corporation (Arlington), 800-543-3150

L.M. Burney Distributors, LLC (Waco), 800-737-3006

W. L. Baumler (Lorain), 800-321-2501

OREGON All-Sports* (Clackamas), 800-545-5654 * Parts and Accessories Only

F O R M O R E I N F O R M A T I O N , C A L L Y O U R R U G E R D I S T R I B U T O R T O D A Y.

WWW.RUGER.COM BC_009760_SHB0113P.indd 1

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RIFLES 2 013 Remington:

The Model 783 features a cylindrical receiver and a magnum contour button-rifled barrel for enhanced accuracy.

SHOOTING, HUNTING & OUTDOOR TRADE

30-round capacities. The barrel is easily removable for cleaning, and it features the same ergonomics as the standard MSR platform. The new SIG 516 PRM (SRP: $2,399) is chambered for the 5.56x45/.223 Rem. round. It features an 18-inch matchgrade barrel with a 1:7 twist and is threaded for ½-28 with a supplied thread cap. The fourposition gas-adjustment system assures proper function with virtually any 5.56mm load. Additional features that lend themselves well to both sport and tactical uses include a M1913 quad rail, a Geissele two-stage match trigger, a Magpul UBR six-position stock, an ambidextrous safety selector and magazine release, SIG flipup front and rear sights, and integral sling points machined into the lower receiver and quad rail. The 516 PRM also ships with a Harris bipod and a 1913 Bipod Rail Adapter. This gun also accepts any mil-spec AR/M4/M16 magazines. The new SIG 716 PRM (SRP: $2,399) is, essentially, a 7.62x51 (.308 Win.) version of the SIG 516 PRM. It features an 18-inch match-grade barrel with a 1:10 twist, a four-position gas system, an M1913 quad rail, a Geissele two-stage match trigger, a Magpul UBR six-position stock and MIAD grip, an ambidextrous safety and magazine release, SIG flip-up front and rear sights, and integral machined sling-swivel points on the lower receiver and quad rail. It ships with a Harris bipod and

1913 bipod rail adaptor. The new M400 Predator is chambered for 5.56mm/.223 Rem. and uses a direct gasimpingement system. It features an 18-inch 1:8 twist barrel that has proven to handle bullet weights above 60 grains well. It uses a Hogue FreeFloat barrel forend and Hogue rubber pistol grip. Additional features include a Geissele twostage match trigger, a Magpul MOE buttstock, an ambidextrous safety selector and magazine release, and integral QD sling-swivel mounts machined into the lower receiver. An upper/lower tension-adjustment device assures the sight setting stays where you put it, and the M400 Predator accepts all standard mil-spec AR/M4/ M16 magazines. (603-7722302; sigsauer.com)

W EATH ERBY For 2013, Weatherby offers its “Range Certified” accuracy assurance in the Mark V rifle line with the new Accumark RC, which comes with a SubMOA guarantee. All Accumark RC rifles are accuracy-tested at Weatherby’s indoor range, where technicians mount optics, bore-sight the gun, and test-fire each individual rifle to determine the most accurate load using the Oehler Research 83 Ballistic Imaging System. After testing, each “Range Certified” rifle is cleaned and packed with a signed test target. The RC rifles are guaranteed to produce a three-shot

group of .99 inch or less with specified Weatherby factory ammuniton or other premium ammo brands. The Mark V Accumark features a hand-laminated raisedcomb Monte Carlo stock, with a matte gel-coat finish with spiderweb accents and a Pachmayr Decelerator recoil pad. A button-rifled No. 3 contour stainless-steel barrel is free-floated and topped with a recessed target crown. Depending upon caliber, barrel lengths are available in 24-, 26-, and 28-inch lengths. The Mark V action is secured in the stock via a CNC-machined 6061 T-6 aluminum pillar-bedded plate, and the trigger group is fully adjustable. Each rifle sports a special RC engraved floorplate, and is drilled and tapped for scope mounting. The Mark V Accumark is available in .240 Wby. Mag., .270 Win., .308 Win., .30/06, .257 Wby. Mag., .270 Wby. Mag., 7mm Rem. Mag., .300 Win. Mag., .300 Wby. Mag., .30378 Wby. Mag., .338-378 Wby. Mag., .340 Wby. Mag., and .338 Lapua. Additional calibers and left-handed-action models are also available. SRP: starts at $2,400. For those shooters who can accept a 1.5-inch accuracy guarantee rather than MOA, the new Weatherby MV Fibermark provides excellent performance at a significantly reduced price. The Accuracy Guarantee is 1.5 inches at 100 yards with specified Weather-

Weatherby: The Series 2 Synthetic Package teams the rifle with a Redfield Revenge scope, sling, and carrying case.

40❚❚❚SHOT BUSINESS❚❚❚JANUARY 2013

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RIFLES 2 013

Winchester: The Model 70 Ultimate Shadow now wears Mossy Oak Break-Up Infinity camo (top). Model 94 carbine sports a 20-inch barrel.

by factory ammunition. It shares many of the features of the Mark V. Like that rifle, itâ&#x20AC;&#x2122;s a pillar-bedded action placed into a hand-laminated raisedcomb Monte Carlo composite stock with a matte gel finish and spiderweb accents with a Pachmayr Decelerator recoil pad. The button-rifled chrome-

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moly barrel comes with a field crown. Barrel lengths are 24 or 26 inches (except for the .30-778 Wby., which, because of the muzzle brake, is fitted with a 28-inch barrel). The trigger is factory-tuned and fully adjustable by the user. Standard calibers weigh 6.5 pounds; magnum calibers 8 to

8.5 pounds. It will be available in .240 Wby. Mag., .270 Win., .30/06, .308 Win., .257 Wby. Mag., .270 Wby. Mag., .270 Wby. Mag., 7mm Rem. Mag., 7mm Wby. Mag., .300 Win. Mag., .300 Wby. Mag., .30-378 Wby. Mag., .340 Wby. Mag., and .375 H&H. SRP: $1,500 for standard models, and $1,800 for

the .30-378 with a 28-inch barrel and muzzle brake. The Vanguard Series 2 Back Country (SRP: $1,399) weighs 6.75 pounds. It features a pillarbedded Monte Carlo composite stock with spiderweb accents and a Pachmayr Decelerator recoil pad. The chrome-moly metalwork is covered with

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SHOOTING, HUNTING & OUTDOOR TRADE

CeraKote Tactical Grey finish to provide a high degree of corrosion resistance. Equipped with a 24-inch fluted barrel, the action has a match quality twostage trigger with an auxiliary sear for creep-free let-off and is adjustable down to 2.5 pounds. Available calibers include .240 Wby. Mag., .270 Win., .257 Wby. Mag., .30/06, .300 Win. Mag., and .300 Wby. Mag. Weatherby’s Vanguard Series 2 Synthetic Rifle Package ($999) provides a hunting-ready package that includes a mounted and bore-sighted Redfield Revenge scope, an adjustable nylon rifle sling with sling swivels, and an injection-molded plastic-scoped rifle carrying case. The rifle features a matchquality two-stage trigger adjustable down to 2.5 pounds and a three-position safety. Griptonite pistol grip and forend inserts

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and a right-side pistol grip palm swell improve handling. The 24-inch barrel is a cold-hammer-forged No. 2 contour with a bead-blasted blued finish. (805-227-2600; weatherby. com)

W I N C H ESTER Winchester Repeating Arms will announce the return of the Model 1873 lever-action rifle for 2013. The Model 73 is worldrenowned as “The Gun That Won the West.” Now consumers can own the real thing—a genuine Winchester Repeating Arms Model 73 with an oil-finished walnut stock, a classic blued steel crescent buttplate, and a 20-round barrel, just like the original. Other features include a full-length magazine tube, a semi-buckhorn rear sight with a Marble Arms gold-

bead front sight, a steel loading gate, and a receiver rear tang drilled and tapped for an optional tang-mounted rear sight. Offered in .357/38 Spcl. chambering. SRP: $1,299.99. Winchester Repeating Arms will also add a Model 94 Carbine to the historical line of lever-action offerings. The new Model 94 Carbine will feature a walnut stock with satin finish, authentic straight-grip styling, a blued steel carbine strap buttplate for smooth shouldering, and a blued steel forearm band that all offer a nostalgic look. It will be available with a 20-inch barrel in .30/30 Win. or .38/55 Win. SRP: $1,199.99. New in the Model 70 boltaction line for 2013 are the Ultimate Shadow Hunter SS and Ultimate Shadow Hunter, which both feature lightweight synthetic stocks in Mossy Oak

Break-Up Infinity camo. The Ultimate Shadow Hunter SS will feature a forged stainlesssteel receiver and a sporterweight free-floating stainlesssteel barrel. The Ultimate Shadow Hunter will feature a forged steel receiver and a sporter-weight free-floating barrel with blued finish. A pre’64-style controlled-round feed with claw extractor is also featured on both models. It will be available in most popular short-action calibers with 22-inch barrels, Short Magnum, and standard calibers with 24-inch barrels and longaction magnum calibers with 26-inch barrel lengths. SRP: 1,039.99 to $1,079.99, Model 70 Ultimate Shadow Hunter SS; $829.99 to $869.99, Model 70 Ultimate Shadow Hunter. (801-876-3440; winchesterguns.com)

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SHOOTING, HUNTING & OUTDOOR TRADE

Regardless of your customer base, or the size of their wallets, there will be something for everyone in this year’s selection of new shotgun models. As with every other segment of the firearms market, personal defense is a strong seller. And few would argue with a shotgun in that role. This year sees a number of new home-defense models, including some efective and practical 20-gauge versions. In the field gun area, new models seem to reflect the need for a lower price point, with a number of pump-action guns hitting that mark. In that regard, a new Versa Max version from Remington delivers semi-auto performance for a more modest price. Over/under models are also well represented, including some very upper-level collector-grade models from Browning. But there are some more modestly priced field models that will capture the attention of those who prefer fixed-breech guns.

B EN ELLI U S A

Browning: Maxus Sporting Golden Clays

(left), A5 (middle), and Maxus Ultimate should interest any shotgunners who likes to use semiautos.

Two new M2 20-gauge models—a new short-stocked 12-gauge M2 and a lightweight synthetic 12-gauge Montefeltro—join Benelli’s recoil-operated semi-auto shotgun line this year. The M2 20-Gauge Left Hand (SRP: $1,499) is a true southpaw model. It features a 26-inch barrel chambered for 3-inch loads with a red bar front sight and is threaded for interchangeable Crio Choke tubes. They are supplied in C, IC, M, IM, and F. The length of pull is a standard 14⅜ inches, with a 2¼-inch drop at heel and a 1.5inch drop at comb. Shims to adjust both drop and cast are included. Magazine capacity is 3 + 1, and Benelli states the minimum recommended load for all M2 20-gauge shotguns is 2½ dram, ⅞ ounce. Empty weight is a trim 5.8 pounds. The M2 20-Gauge Comfortech Short Stock (SRP: $1,409) is designed for smallerstatured shooters, with a length of pull of 13 1∕8-inch, a 2 1∕8-inch drop at heel, and a 11∕2-inch drop at comb. Shims to adjust drop and cast are included. The 24-inch, 3-inchchambered barrel features a red bar front sight, and Crio choke tubes in C, IC, M, IM, and F are supplied. Magazine capacity is 3 + 1, and the

empty weight is 5.8 pounds. The new M2 12-gauge Comfortech Short Stock (SRP: $1,359) is likewise designed for smaller-statured shooters and features the same stock specifications as the 20-Gauge Short Stock, with cast and drop adjustment shims included. Chambered for 3-inch shells, the 26-inch barrel features a red bar front sight, and Crio Choke tubes are supplied in C, IC, M, IM, and F. Empty weight is 7 pounds. The Montefeltro Synthetic 12-Gauge (26-inch barrel) is the first Montefeltro to use a synthetic stock. It features a 14 ⅜-inch length of pull, 2¼-inch drop at heel; and 11∕2-inch drop at comb. The 26-inch barrel wears a red bar front sight and uses Crio choke tubes, which are included (IC, M, and F). The magazine capacity is 4 + 1, and Benelli recommends a 3-dram, 1⅛-ounce load as the minimum for reliable operation. (301-2836981; benelliusa.com)

B RO W N I N G Beginning in 2013, Browning will introduce a new High Grade program. Each year, two exquisite firearms will be added to the line. These limited editions will include additional engraving, gold accents,

44❚❚❚SHOT BUSINESS❚❚❚JANUARY 2013

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LAR-15LH LEF-T ELITE OPERATOR-L / WITH HALF QUAD, FREE FLOAT MID-LENGTH HANDGUARD

LH1276

SPECS: 5.56MM NATO CHAMBER / 16 INCH, CHROME-MOLY, 1:9 LH TWIST BARREL / FORGED A4 LEF-T UPPER RECEIVER / FORGED RRA LAR-15LH LOWER RECEIVER / RRA TACTICAL MUZZLE BRAKE / RRA TWO-STAGE TRIGGER GROUP / RRA WINTER TRIGGER GUARD / AMBIDEXTROUS CHARGING HANDLE AND MAGAZINE RELEASE / STANDARD LH SAFETY SELECTOR / RRA OPERATOR CAR STOCK / ERGO SUREGRIP PISTOL GRIP / RRA HALF QUAD, FREE FLOAT MID-LENGTH HANDGUARD / 8 POUNDS/37 INCHES / 1 MOA AT 100 YARDS / INCLUDES MAGAZINE, CASE, MANUAL AND RRA LIMITED LIFETIME WARRANTY

MSRP:

$1050 LH1278

TACTICAL (LH1278) AND ENTRY (LH1277) OPERATOR-L MODELS ALSO AVAILABLE

LH1277

LEFTIES REJOICE AT www.rockriverarms.com

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S H OTG U N S 2 013

Legacy Sports: The Escort Youth and Ladies 20-gauge semi-auto is now available in Moon Shine’s Muddy Girl camo pattern.

high-grade wood, and other features that separate them from standard models. Two Citori 725 models (a Grade III and Grade V in 12-gauge with 26- or 28-inch barrels) kick off the program. The new Grade III 725 receiver features high-relief engraving of pheasants on the left and mallards on the right, with a dog on the bottom, in silver nitride finish. The stock and forearm feature Grade III/

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IV walnut with gloss finish and sharp 20-lines-per-inch checkering. SRP: $3,729.99. The new Grade V 725 High Grade receiver features full-coverage high-relief engraving with gold-enhanced pheasants on the left and mallards on the right. The stock and forearm feature Grade V/VI walnut with sharp 22-lpi checkering. SRP: $5,599.99. New to Browning’s Citori 725 line is a 725 Feather

12-gauge model that features a lightweight alloy receiver with steel breech face and hinge pin. The low-profile design of the 725 receiver has accented, high-relief engraving with a silver nitride finish. Other features include the FireLite mechanical trigger system, a gloss oil finish Grade II/III walnut stock and forearm, Vector Pro lengthened forcing cones, Invector DS choke tubes, and an Inflex II

Technology recoil pad. Available in 26- or 28-inch barrel lengths. SRP: $2,649.99. Also new in Browning’s shotgun lineup is the A5 12-gauge semi-auto, which will be offered in the new Mossy Oak Shadow Grass Blades camo. Unique features found on the A5 action include the recoil-operated Kinematic Drive, along with a strong, lightweight aluminum-alloy receiver, a composite stock and

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SHOOTING, HUNTING & OUTDOOR TRADE

forearm with textured gripping surfaces, the Speed Load Plus patented feeding system, and Browning’s new Invector DS choke-tube system. An ABS case is included. It will be available in 26-, 28-, and 30-inch barrel lengths in 3-inch chambering. SRP: $1,559.99. Browning will expand its Micro Midas line of youthoriented firearms to include the new BT-99 Micro Midas 12-gauge trap and BPS Micro Midas gauge pump models. The stock on the new BT-99 Micro Midas is scaled down to comfortably fit smaller shooters and features a compact 13-inch length-of-pull stock and beavertail forearm in satin walnut. It will be offered in 28- or 30-inch barrel lengths. SRP: $1,429.99. The new BPS Micro Midas will be offered in 12-, 20-, 28-gauge and .410. The scaled-

down 13-inch length-of-pull stock fits smaller shooters. An Inflex Technology recoil pad is supplied on the 12-gauge model. It will be available with 24- or 26-inch barrels in all gauges. SRP: $649.99 to $689.99. All Micro Midas firearms qualify for the Growth Insurance Program, which allows new owners to purchase a full-size stock at 50 percent off the retail price. Browning will expand the Maxus line of 12-gauge gasoperated semi-auto shotguns to include the new Maxus Ultimate and Maxus Sporting Golden Clays models for 2013. The Maxus Ultimate’s lightweight receiver will feature laser engraving (pheasants on the right, mallard on the left) with a durable satin-nickel finish. Other features include a polished, engine-turned bolt finish,

a gloss-finish Grade III walnut stock and Speed Lock forearm with 22-lpi checkering, and is shim-adjustable for length of pull, cast, and drop. It ships with an ABS case, and will be available in 26-, 28-, and 30-inch barrel lengths. SRP: $1,869.99. The new Maxus Sporting Golden Clays model features gold-enhanced engravings of game birds transforming into a clay target (quail on the right, mallards on the left) with a durable satin-nickel finish. The gloss finish stock and forearm are in Grade III walnut with close-radius pistol grip. It will be supplied with five InvectorPlus choke tubes, an Inflex Technology recoil pad, a Hi-Viz Pro-Comp fiber-optic front sight, shim adjustment, and two ¼-inch stock spacers. An ABS case is included, and it will be available in 28- or

30-inch barrel lengths. SRP: $1,999.99. (801-876-2711; browning.com)

C I M A RRO N F I REA R M S Well-known for its Old West– style firearms that are highly respected on the Single Action Shooting Society tournament trail, as well as by aficionados of those period arms, Cimarron added a new Coach Gun this year. The new 1878 Coach Gun is a 12-gauge side-by-side double barrel with exposed working hammers, double triggers, and period-correct extractors instead of ejectors. Available in 20- or 26-inch barrel lengths that feature a chrome-lined bore and a raised rib and bead front sight, it will be chambered for 3-inch shells with fixed-cylinder chokes. American black walnut furniture completes the pack-

The revolution in rangefinding. It‘s coming January 15, 2013.

Visit us at SHOT Show booth 1404 to learn more www.leica-sportoptics.com or join us on facebook at /LeicaHunting

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S H OTG U N S 2 013 Weatherby: Left to right: PA08 Synthetic, PA 459 TR, and PA08 TR. The first is a no-frills pump for field use. The other two have been expressly designed for personal defense.

SHOOTING, HUNTING & OUTDOOR TRADE

age. Empty weight is 7.5 pounds. SRP: $574.60 for the 20-inch version, $594.10 for the 26-inch model. (830-9979090; cimarron-firearms .com)

now be available in Moon Shine Muddy Girl camo, a pink/black/silver-white brush pattern (SRP: $549), and in Realtree MAX4 or AP camo (SRP: $549). (800-5534292; legacysports.com)

LEG A CY S PO RTS I NTERN AT I O N A L Legacy Sports adds a lightweight 20-gauge frame-size shotgun to its Escort line this year, and it will be available in both right- and true left-handed versions. The new Escort 20 features a 26-inch nickel chrome moly-lined barrel (proofed for steel shot) sporting a raised ventilated rib with a fiber-optic front sight and is chambered for 3-inch shells. The barrel is threaded for interchangeable choke tubes and five tubes (Skeet, IC, M, IM, F) are supplied with the gun. The gas-operated action utilizes the Escort SMART valve-cycling system, which will reliably handle all 20-gauge shells from 3-inch magnums to light 2¾-inch target loads. The Escort’s FAST loading system and magazine cut-off feature allows for both quick reloading and rapid changes of chambered shells to meet changing conditions. The guns are equipped with wood stocks and forends in a high-gloss finish and weigh in at a petite 6.5 pounds. SRP: $603. The Legacy Sports Escort Youth and Ladies 20-gauge model shotgun features a length of pull of 13 inches and barrel lengths of 22 or 26 inches, and is supplied with interchangeable choke tubes in IC, M, and F. It features a raised ventilated rib with a Spark fiber-optic sight. The action uses Escort’s FAST loading system, SMART valve-cycling system, and a magazine cut-off to allow a quick change of shells. For 2013, that model will

FA B A R M Following the popularity of its first product, the XLR5 Velocity semi-automatic target shotgun, Fabarm is launching the Elos, a 20-gauge over/ under designed for upland bird hunting. The new model features a trim, round-body action that has traditionally been a hallmark of very expensive handmade shotguns. Other features include an oilfinished Turkish walnut stock and forend, a Tri-Bore tapered barrel bore, automatic ejectors, and chrome-lined barrels. The barrels are fully compatible with steel ammo. SRP: $2,295. (410-901-1260; fabarmusa.com)

M O S S B ERG Mossberg seeks to reduce the recoil created by hard-kicking loads by installing Mathews Harmonic damping technology on six popular shotguns. The guns that benefit from this reduced recoil are the 835 Ulti-Mag Turkey ($427), 835 Ulti-Mag Waterfowl ($371 to $427), 535 ATS Turkey ($371), 535 ATS Waterfowl ($371), 500 Field/Deer Combo ($385), and 500 Tactical ($368). (203230-5300; mossberg.com)

REM I N GTO N A price-point Versa Max model, a new tactical pump and semi-auto, and a special anniversary issue of the venerable Model 1100 highlight Remington’s new smoothbore offerings this year. The new

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S H OTG U N S 2 013 Versa Max Sportsman 12-gauge (SRP: $1,025 to $1,175) is designed to be a lower price-point version of the Versa Max semi-auto 12-gauge. It includes all of the mechanical performance features of the Versa Port operating system: multi-port gas system, self-cleaning pistons, and rotating bolt head. It differs from Remingtonâ&#x20AC;&#x2122;s existing Versa Max in that it uses a

standard synthetic stock without overmold or comb inserts. In addition, no length-of-pull kit is included, the barrel is finished in black oxide instead of TriNyte, and it includes only one Pro Bore choke tube (accessory choke tubes will be available). Finally, the shotgun does not ship in a hard case, but uses a new box format. It will be available in a black synthetic-stock model with a

26- or 28-inch barrel, a Mossy Oak Duck Blind camo finish with a 28-inch barrel, a Realtree AP-HD camo stock with a 26-inch barrel, or a Turkey Gun version with Mossy Oak Obsession camo and a 22-inch barrel. The Turkey model ships with a TXF choke tube; the other models ship with a Modified Pro Bore choke tube. An accessory fully rifled

12-gauge 25-inch slug barrel, chambered for 3-inch shells and featuring adjustable rifle sights, will be available for $365. It will fit the new Versa max Sportsman, and all other Versa Max series shotguns. If zombies are a problem in your neighborhood, the new Versa Max Zombie (SRP: $1,599) may be the answer. This Versa Max 12-gauge semi-auto features a 22-inch vent rib barrel

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transform your arsenal.

512 HWS mossy oak

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SHOOTING, HUNTING & OUTDOOR TRADE

and extended magazine, with a Pro Bore Tactical choke tube included, and Remington states that it ships with high and straight comb stock inserts. The Gargoyle Green camo version features a straight ventilated rib. If a pump-action 12-gauge is preferred, the new 870 Tactical with Magpul Stock and Forend (SRP: $871.52) is worth a look. Built on the 870 milled-steel receiver, this 870 model features

an 18.5-inch barrel with an extended tactical choke tube, CeraKote coating on the barrel and receiver, a one-piece magazine tube, and a fully adjustable XS Ghost Ring sight rail (Picatinny-style) with a removable white bead front sight. The Remington 1100 is considered to be one of the finest semi-auto shotgun designs ever produced. This year marks the 50th anniversary of

its introduction, and Remington celebrates it with a special 12-gauge Model 1100 50th Anniversary collectors’ edition (SRP: $1,999). It features a machine-cut engraved receiver with extensive gold fill that is based upon the 2 millionth Model 1100, which was originally engraved by master engraver Leo W. Bala and is currently on display in the Ilion, New York, museum. All

models are equipped with a B-grade walnut stock with a white-diamond grip cap and white line spacer. It will be produced with a 28-inch vent rib barrel with Rem. chokes and is shipped in a green Remington hard case. (800243-9700; remington.com)

STO EG ER For 2013, Stoeger’s recoil-

Remington: The 12-gauge Versa Max

Sportsman has been designed to offer the same shooting performance as the original Versa Max, but at a lower price point.

Model 700™ Series Large Lockback

100% Made in the U.S.A. and born of America’s favorite sporting riﬂe, Remington’s Model 700 Series knives are designed to meet the demands of your customers – hunters and collectors alike. Each knife features walnut handles hand-crafted from the same wood as our riﬂe stocks and a laser checkered signature “R”. To learn more, visit remington.com/Knives700 Also available, the full line of Model 870™ Series knives. Learn more at Remington.com/Knives870

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MADE IN USA

12/11/12 1:09 PM

S H OTG U N S 2 013 operated 12-gauge semi-autos (Model 3000, 3-inch chamber; Model 3500, 3.5-inch chamber) will offer two new models each. Waterfowlers who prefer the classic twin-barrel guns will find a new 12-gauge sideby-side and an over/under designed for the duck blinds. The M3000 APG Pistol Grip 12/24 Camo Turkey Gun (SRP: $649) features a camo finish and a full pistol grip for more precise control when delivering an accurate shot on a gobbler. The 24-inch barrel is equipped with a red bar front sight, but the receiver is drilled and tapped for mounting optics. Threaded for interchangeable choke tubes, it is supplied with three tubes—IC, M, and XFT (Extra Full Turkey). Magazine capacity is 4 + 1. (301-283-6981; stoegerindustries.com)

W EATH ERBY More than a few well-respected self-defense experts feel that a short-barreled, lightweight, and highly maneuverable 20-gauge shotgun is an excellent homedefense tool. With a lighter weight and lesser recoil than a 12-gauge, it is usable by even the most petite family members. And at the usual close range that occurs in such situations, the standard 20-pellet No. 3 buckshot 20-gauge load is nothing to sneer at—it’s more than adequate for the task. Weatherby adds two such guns to their lineup in 2013. The PA-08 TR Threat Response Shotgun is a 20-gauge pump-action gun that features a straight stock (stock and forearm are molded from black synthetic) with sling-swivel studs installed. The receiver is a lightweight CNC-machined aluminum alloy. The 18.5-inch chromelined non-ribbed barrel is

SHOOTING, HUNTING & OUTDOOR TRADE

chambered for 3-inch shells and features a white-dot blade front sight. The empty weight is approximately 6 pounds and the overall length is a compact 39 inches. SRP: $399. The new PA-459 TR Threat Response Pump Shotgun uses the same CNC aluminumalloy receiver and barrel, but adds a number of additional features. The black synthetic stock is a full pistol-grip configuration with a textured rubber grip area and a compact 13-5-inch length of pull. The forearm is extended for easier pump operation, and the stock is equipped with sling-swivel studs. The barrel is fitted with an extended and ported choke tube, and the upper receiver features an installed Picatinny rail that can accept virtually all red-dot sights. The rail comes equipped with an adjustable Ghost Ring sight that mates with an elevated blade front sight that incorporates a fiberoptic insert for quick target acquisition. SRP: $499. For those who prefer a more traditional field-grade pumpaction shotgun, the same action used in the home-defense models is available in a basic 20-gauge field gun. The PA-08 Synthetic Shotgun uses the same action, a straight black synthetic stock, and a 3-inch chambered 20-gauge chromelined barrel. Available in 26- or 28-inch barrel lengths, it features a raised rib and a brassbead front sight. Interchangeable choke tubes in IC, M, and F are included, as are sling-swivel studs. All metalwork is matte black to reduce glare. SRP: $399. (800227-2016; weatherby .com)

W I N C H ESTER New in the Winchester Repeating Arms Super X

Pump line is the new Super X Pump 12-gauge 3-inch Field model, which will feature a hardwood stock and forearm in satin finish with traditional checkering. Its four massive rotary bolt lugs provide support, strength, and solid lockup, and a hard-chrome chamber and bore make surfaces highly resistant to wear and corrosion. Inflex recoil pad and Invector-Plus choke tube system with .742 Back-Bored barrel technology are also featured on the new Super X Pump Field. Available with 26or 28-inch barrels. SRP: $399. The new Super X Pump Marine Defender will feature matte hard-chrome plating on the barrel and magazine tube for the ultimate protection against wear and the elements. The 18-inch barrel also features the Invector-Plus choke system with cylinder choke installed, and a removable TruGlo fiberoptic front sight. The alloy receiver is drilled and tapped for scope bases, and the synthetic stock has textured gripping surfaces with an Inflex Technology recoil pad. SRP: $369.99. Also new in the Super X Pump (SXP) lineup for 2013 is the Black Shadow Deer 12-gauge 3-inch model, which features a black synthetic stock and forearm, a 22-inch fully rifled barrel, and a receivermounted Mil-Std. 1913 Picatinny rail that allows users to easily mount an electronic or optical sight. A TruGlo fiber-optic front sight and adjustable rear sight are also featured. SRP: $519.99. The Super X3 semi-auto Waterfowl Hunter will feature the Mossy Oak Shadow Grass Blades camo. It is offered in 12-gauge 3½-inch, 12 gauge 3-inch, and 20-gauge 3-inch models. SRP: $1,139.99 to $1,999.99. (801-876-3440;

Winchester:

The Super X Pump Marine Defender features hardchrome plating on the barrel and magazine tube for protection against the elements.

winchesterguns.com)

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E R O M T E G U O Y , S E M SOMETI

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11/29/12 3:20 PM

H A N D G U N S 2 013

SHOOTING, HUNTING & OUTDOOR TRADE

Surprisingly, urprisingl given urprisingly, urprisingly giv the developments of recent years, revolvers are virtually absent from this year’s crop op o of new new handg handgun introductions. But there are enough new semi-autos designed for sport, sel elf-de elf-defense, or bo self-defense, both to keep customers happy. r tional shooting shoo On the recreational side, new competition-ready models from CZ and SIG are poised ffor the Winner inner’s s Cir C ircl while new self-defense-oriented semi-autos emerge from a number of Winner’s Circle, makers. Among them is R mak Remington, who has apparently made a commitment to become a major player pla y in the 1911 911 mark marketplace. That will be a crowded arena, since new 1911s crop up every year— and 2013 is no ex e exception. Add a few rimﬁre oferings, and a new pint-size .380 from Kahr Arms, and there ther s plent there’s pl plenty to be excited about this year. CZ-USA New models for duty, civilian self-defense, and upper-level competition highlight CZ’s 2013 offerings. The CZ P-09 Duty (SRP: $514, 9mm; $528, .40 S&W) is a full-size version of the recently introduced SA/ DA polymer-framed CZ P-07 Duty. It increases the barrel length to 4.53 inches, and increases the magazine capacity to 19 rounds in 9mm and 15 rounds in .40 S&W, and does it with flush-fitting magazines. It features a black finish, fixed sights, and the versatile Omega trigger system that provides a DA first pull with a crisp single-action trigger for subsequent shots. It is shipped with decockers installed, but can easily be converted to a manual safety (like the CZ 75B) with the supplied parts and instructions. Also included are three interchangeable backstraps that allow shooters to achieve a high degree of hand fitting. An integral 1913 Picatinny rail allows the use of lights or laser sights. Empty weight is about 30 ounces, and the overall length is 8.1 inches. The CZ 97B is the .45 ACP big brother to the venerable CZ 75B. It features the same DA/SA operating action that allows a shooter to trigger the first shoot with a DA pull, with all subsequent shots SA, or start cocked and locked for a straight single-action gun. The CZ 97B features a screw-

in barrel bushing, loaded chamber indicator, and a double-stack magazine that holds 10 rounds. It’s been around for a while, and this year CZ introduces new and improved versions in three styles. The improved CZ 97B is now available with thin aluminum grips with fixed sights using a fiber-optic front and two-dot rear. It will be available in a black polycoat finish (SRP: $686) or a gloss blue finish (SRP: $713). The CZ 97BD (SRP: $792) is a DA version with a decocker, and it features

fixed three-dot tritium sights. All three versions offer an updated feed ramp system to assure reliable feeding with modern .45 ACP JHP loads. The barrel length on all models is 4.53 inches, and they have an empty weight of about 40 ounces. The lightweight alloy-frame DA/SA P-01 has proven a popular handgun, and this year the CZ Custom Shop chops it down to produce a compact 28-ounce carry 9mm with a 3.7inch barrel and 14 + 1 capacity. The Custom Shop installs a

competition hammer that’s modified to work with the decocker mechanism that is polished and smoothed to produce a DA trigger pull in the 7.5- to 8-pound range, with a 3.5- to 4-pound SA trigger pull. Riding atop the slide are tritium dot night sights in the Heinie Pro Slant pattern. Interior custom parts include a solid firing pin stop and trigger pin, an extended firing pin, and a stainlesssteel guide rod. The grips are thin aluminum. SRP: $1,379. For serious competition shooters, two new models emerge

Kahr: The CW 3833 is a minuscule semi-

auto in .380, perfect for concealed carry. Weighing only 10.2 ounces, it features a black polymer frame (with steel inserts for more strength) and a patented “safe cam” trigger.

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FNH: The FNX-45 is a doubleaction/single-action hammerdriven pistol that includes a manual safety and decocker system as well as an ambidextrous slide stop and magazine-release controls. from the CZ Custom Shop. The 9mm CZ 75 Shadow has earned high marks from competitive shooters in its original DA/SA trigger-operating action. This year, it will be available in a straight single-action model. The CZ 75 Shadow SAO (Single Action Only) has been modified to produce a clean and crisp 3.5-pound singleaction trigger pull. Fitted with a redesigned trigger unit that was originally used in the CZ 75 Champion; the hammer of the SAO is slightly wider and provides a modified sear engagement that results in a smoother release and more positive ignition. The CZ single-action aluminum trigger has an over-travel adjustment and is factory-set at 3.5 to 3.8 pounds. A CZ Combat-style slide without a firing pin block is used to improve trigger reset distance. A 15-pound recoil spring and 16-pound main

spring create a smoother action and the wide ambidextrous safeties make it ideal for right or left-handed shooters, as well as providing a positive thumbrest position. Sights are fixed with a fiber-optic front, and the grips are the plastic composition favored by many Action Pistol shooters for acquiring a quick and positive grip. The gun ships with three 16-round magazines. SRP: $979. The CZ Shadow platform has been known for accuracy, and the new 9mm Custom Shop CZ 75 SP-01 Accu-Shadow (SRP: $1,665) is claimed to take it to a new level. This DA/SA pistol receives a new AccuBushing system that more precisely positions the 4.61-inch barrel for greater repeat-shot accuracy. Groups substantially less than 3 inches at 50 yards have easily been achieved in CZ testing (using Fiocchi 124-grain JHP loads). In addition to the

new barrel-bushing system, the gun features a competition hammer, lighter springs (11pound recoil and a 13-pound main spring), thin black aluminum grips, a stainless-steel guide rod, and highly polished internals. A short reset disconnector greatly reduces the trigger reset and turns a traditional DA/SA into a finely tuned SA gun. The Accu-Shadow is topped with a fiber-optic front sight and a HAJO adjustable serrated rear sight. The Accu-Shadow is finished in CZ’s durable black polycoat finish. (913-3212251; cz-usa.com)

FN H U S A The new model FN FNX-45 (SRP: $824) is modeled after the FNP-45 service pistol introduced in 2007 under the U.S. Joint Combat Pistol program. It is a double-action/single-

action hammer-driven pistol that includes a manual safety or decocker system, with a fully ambidextrous slide stop and magazine release controls. The slide and barrel are stainless steel. The polymer frame features interchangeable backstraps to allow a degree of individual hand-fitting and a lanyard eyelet. A mil-spec 1913 rail on the dust cover allows for light or laser mounting. The .45 ACP pistol ships with three magazines and a lockable hard case. The new FN FNS Compact (SRP: $749) offers all the operational features of the strikerfired FN FNS duty pistol that was introduced in 2012, but in a smaller, more compact package. It weighs 23 ounces and features a 3.5-inch barrel in either 9mm (12-round capacity) or .40 S&W (10-round capacity). Available with either a black matte or stainless-steel finish, it ships with three magazines and a lockable hard case. (703-288-3500; fnhusa.com)

KA H R A R M S Minuscule .380 ACP semiautos that don’t bulge or sag the pocket have been one of the hottest handgun sellers in recent years, and this year Kahr introduces its newest, and smallest, .380 ACP version. The Kahr CW3833 (SRP: $419) maintains most of the operating features of its P380, but in a package weighing just 10.2 ounces. The black polymer frame features 4140 steel inserts molded into the frame at front and rear for added strength. It also uses Kahr’s patented “safe cam” trigger action that is found on all its pistols, whereby the cocking cam releases the striker and striker block in one smooth movement of the double-

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action trigger pull. The trigger does not stack and breaks at a factory set 6.5 to 7 pounds. The capacity is 6 + 1. Overall length is 5 inches and height is 3.9 inches. Slide width is .75 inch. The slide locks back after the last round, and white bar-dot combat sights are standard. It ships with one 6-round 400 stainlesssteel magazine with a flush baseplate. (508-795-3919; kahr.com)

LEG A CY S PO RTS I NTERN AT I O N A L Legacy Sports International announces the expansion of its Citadel M-1911 line of singleaction semi-auto centerfire handguns with the addition of a 9mm version. It will be available in both a full-size (5-inch barrel) and a compact (3.5-inch barrel) models. Both models feature wood-panel grips, a skel-

etonized hammer and trigger, a grooved slide-stop lever, the Series 70 firing system, a flared ejection port, an extended beavertail grip safety, and a beveled magazine well. The full-size model uses a full-length guide rod, while the compact model uses a bushingless barrel. Both ship with two single-stack magazines. SRP: $589. The popular ISSC M22 .22LR pistol will now be available in the Moon Shine Attitude Attire camo series, and include Harvest Moon, Outshine, and Muddy Girl patterns. The polymer-frame ISSC M22 features a windage-adjustable rear sight with a white-dot front sight, a match-grade barrel, a lower accessory rail, and five safety features: hammer drop down, loaded chamber indicator, external key lock, trigger safety lever in the same style as Glock handguns, and a magazine disconnect. It is available in a

Legacy: The ISSC M22 will now be available in

the Moon Shine Attitude Attire camo, including Harvest Moon, Muddy Girl, and Outshine patterns.

4-inch barrel model, a 4.375inch model, and a 5.5-inch model. SRP: ($456 to $552.) (800-553-4292; legacy sports.com)

PA RA Now a part of the Freedom Group, with a new management team, Para continues its line of 1911 handguns with new additions in the Elite Series—a full-size 5-inch gun and a 4.25inch Commander model. Both are chambered for .45 ACP. (SRP: $949.) The specifications are identical for both, with the exception of the barrel length. The Elite series guns feature a stainless match-grade barrel and stainless-steel slide and

Ruger: The Single Nine offers nine rounds of .22 WMRF. Constructed of stainless steel, the revolver features hardwood “Gunfighter” grips.

frame with a black IonBond finish. Sights are a two-dot dovetail rear with a fiber-optic front sight. The hammer and trigger are skeletonized, and the grip safety is a beavertail with a pronounced memory bump. The grips are Cocobolo double-diamond panels, and the guns ship with two extended eight-round magazines. (704- 930-7600; para-usa .com)

REM I N GTO N A lot of people were surprised a couple of years back when Remington decided to return to the handgun market with a basic 1911 .45 ACP R1. That was followed by a basic stainless-steel version and an enhanced carbon-steel model. According to Remington, it’s not going to stop there. The company has announced its intention to offer a full line of classic 1911 handguns, and for 2013 there will be four new models available in special application and concealedcarry models. The R-1 Enhanced TB (SRP: $1,140) is a full-size 5-inch 1911 chambered for .45 ACP. It features a stainless matchgrade barrel that is threaded

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H A N D G U N S 2 013 and equipped with an end cap. High-profile sights allow for the use of suppressors. The slide and frame are carbon steel with a black oxide finish. The grip safety is a beavertail with a 20-lpi checkered memory bump, with a flat 20-lpi mainspring housing. A skeletonized hammer and blackened machined skeletonized trigger and enhanced laminate hardwood grips complete the package. It ships with two extended 8-round magazines. The Model 1911 R1 Carry (SRP: $1,299) is a full-size 5-inch 1911 in .45 ACP. It features a dehorned carbon steel frame and slide in a black oxide finish, with a stainless match-grade barrel. Novak Night Sights with a tritium front are standard. The frame features a flat mainspring housing, a beavertail grip safety with checkered memory bump, and a checkered front strap (all checkering is 25 lpi). A skeletonized aluminum trigger, a skeletonized hammer, ambidextrous extended thumb safeties, and smooth Cocobolo grips complete the packages. It ships with one flush-fit sevenround magazine and one extended eight-round magazine. The R1 Stainless Enhanced is another full-size 5-inch 1911 in .45 ACP. It features a stainless-steel slide and frame with front and rear cocking serrations. The beavertail grip safety with memory bump and flat mainspring housing feature 20-lpi checkering. Sights are an adjustable rear with a fiberoptic front. It wears enhanced laminate hardwood grips and will ship with two extended eight-round magazines. The R1 Carry Commander is Remington’s first foray into more compact 1911s. It is a Commander-size 1911 in .45 ACP, with a 4.25-inch stainless match-grade barrel. The frame and slide are carbon steel with a

SHOOTING, HUNTING & OUTDOOR TRADE

black-oxide finish. Both are dehorned for comfortable carry. It features ambidextrous extended thumb safeties, a beavertail grip with checkered memory bump, flat checkered mainspring housing, and a checkered front strap. All checkering is 25 lpi. Sights are Novak Night Sights with a tritium front. It will ship with one flush-fit seven-round magazine and one extended eight-round magazine. (800-243-9700; remington.com)

RU G ER F I REA R M S Many retailers have yet to get their hands on the new Ruger Single Nine (SRP: $629), which was introduced in late 2012. Building upon the popular .22LR Single Ten single-action revolver, the Single Nine offers nine rounds of .22 WMRF. Constructed from stainless steel with a satin finish, it features hardwood “Gunfighter” grips, a 6.5-inch barrel with a 1:14 RH twist, and fully adjustable Williams sights with front and rear fiber-optic inserts. Overall length is 12 inches, and the empty weight is 39 ounces.

a 4.4-inch barrel, with a onepiece ergonomic grip and a rail on the dust cover. The P227 Carry offers a 3.9-inch barrel, one-piece grips, and a rail on the dust cover. The P227 SAS2B features a 3.9-inch barrel, one-piece ergonomic grips, and does not feature a rail. The slide and frame are dehorned for concealed carry. SIG Sauer notes that the P227 will also accept any P220 upper unit/top end, whether it is Carry, Standard, or Match. The P226 SAO (Single Action Only) appears to be presented as a competition handgun, and should be a good one. Using the P226 frame, this SAO version features a Nitroncoated stainless-steel slide with front cocking serrations. A new ambidextrous safety design allows both weak- and strong-hand use. It features classic two-piece X5 grips, and the Elite frame is milled for a X5 jet funnel. Siglite night sights are standard. It will be chambered for 9mm, .40 S&W, and .357 SIG. SRP: $1,228. The new M11-A1 (SRP:

$1,125) is an updated version of the M11 Pistol issued by the U.S. Military. Chambered for 9mm, it features corrosionresistant controls, a phosphatecoated barrel, a Nitron-coated stainless-steel slide, and an anodized alloy frame without a dust-cover rail. Siglite night sights are standard, and it uses classic two-piece polymer grips. It ships with three 15-round magazines. The P226 TACPAC-Laser Combo is a combat-ready package that includes a STL-900 light/laser combo, with a Level 2 holster with a hood. The package is built on the proven P226 frame and is chambered for 9mm, .40 S&W, and .357 SIG. It features a Nitron-coated stainless-steel slide, with a hardanodized alloy black frame with an accessory rail. Siglite night sights are standard, along with the rail-mounted STL-900 light/ laser, and the Level 2 holster. It ships in a lockable hard case. The same TACPAC package will also be available in the SIG P220, P229, and SP2022 models. SRP: $710 to $1,215, depending

(203-259-7843; ruger.com)

S I G S A U ER Five new SKUs enter the SIG Sauer handgun line this year, including an addition to its Classic Pistol alloy-frame line. The new Classic Line P227 Pistol (SRP: $993 to $1,125) is built on the same full-size frame as the P226 or P220. It is chambered for the .45 ACP. and uses a double-stack magazine that holds 10 + 1 in the flush-fit versions and 14 + 1 in the extended versions. It has the same frame feel as the P226, and the alloy frame with a stainless-steel slide fits the SIG Sauer Classic Line mold. It will be introduced in three DA/SA variants. The standard P227 features

SIG Sauer: The M11-A1 is chambered for 9mm and features a phosphate-coated barrel, corrosionresistant controls, and an anodized alloy frame.

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this year the Performance Center offers an optics-ready model. The new Model 41 features a 5.5-inch barrel and an integral Picatinny-style rail on the slide to allow easy optics mounting. A removable front sight and adjustable rear allow shooters the option of quickly changing between optics and iron sights. (800-331-0852; smith-wesson.com)

WA LTH ER A M ER I C A

Smith & Wesson: The Round Butt 1911 (lower left) is

built on a scandium Commander-size frame. The full-size Custom SW1911 has been designed for competitive shooters.

upon the model selected. Lastly, the new P226 Tribal ($1,100 to $1,285) is chambered for 9mm, and features SIG’s standard Nitron-coated stainless-steel slide, but includes front cocking serrations. This gun is a non-rail model for those who prefer that smoother profile, and it uses the standard hard-anodized black-alloy frame. Siglite night sights are standard, and the gun features custom twopiece black aluminum grips. Setting it apart from other handguns are the subdued tribal patterns in the slide and grips. It ships with two 15-round magazines and will also be available in a two-tone finish. (603-772-2302; sigsauer.com)

S M I TH & W ES S O N Seven new competition and self-defense models enter the S&W handgun line this year. The Performance Center Custom SW1911 is a full-size 5-inch barrel 1911 in .45 ACP designed as a specialized option

for competition shooters. Hand-tuned by the Custom Shop, it is built on a stainlesssteel slide and frame with a glass-bead finish. Features include polished feed ramp, polished action parts with a 3.5to 4-pound match-grade trigger pull, hand-lapped frame to slide-rail fit, adjustable black rear sight with a black post front, G10 grips with 30-lpi checkering, an ambidextrous thumb safety, and other custom touches. It has an 8 + 1 magazine capacity. Designed for compact concealed carry, the Performance Center Round Butt SW 1911 .45 ACP shares the mechanical features and ambidextrous controls of the above full-size gun, but is built on a scandium-alloy Commander-size frame with a stainless-steel slide and rounded butt. Empty weight is trimmed to 29.6 ounces; overall length is 7.95 inches. The magazine capacity is 8 + 1. The M&P semi-auto series will see the introduction of new Competition Optics Ready Equipment Models. The M&P

Pro Series C.O.R.E. pistols will be available in 9mm and .40 S&W in barrel lengths of 4.25 and 5 inches. They retain all the features of the standard M&P guns, with the addition of new interchangeable backstraps (three supplied) with pronounced stippling and a Performance Center sear that allows for a 4.5-pound trigger pull, with a faster reset than the standard models. The biggest change is that the optics-ready platform is made up of a specialized removable bracket system that mounts to the side of the pistol. Through the use of removable brackets, shooters will be able to simply install the appropriate mounting screws to achieve the proper mounting height and fit for the Trijicon RMR, C-More STS, Leupold DeltaPoint, Docter Insight MRDS, and J-Point red-dot sights that are among the most popular with competitive shooters. The S&W Model 41 .22LR is one of the most respected rimfire target pistols available, and

Three new models join the Walther line this year. The new Walther PPK/S .22 (SRP: $399 to $429) is chambered for .22LR and is a virtual copy of its centerfire PPK/S models. It will be available in matte black or nickel finish. Weighing in at 23 ounces, it features a 10-round magazine and a manually operated drop safety. The PPQ M-Series (SRP: $599.99 to $699.99) builds on the PPQ series with two new 4-inch-barrel models. Available in 9mm (15-round capacity) and .40 S&W (11 rounds), it weighs 21 ounces empty and features a black matte finish, striker-fired action, and a Walther Quick Defense trigger that pulls at 5.6 pounds. The new Walther PPX (SRP: $449 to $499) is designed as an economical self-defense handgun in either 9mm or .40 S&W. It features a polymer frame, a 4-inch barrel with adjustable three-dot sights, and a constant-force trigger that breaks at 6.5 pounds. Two drop safeties and a firing-pin block safety, along with a loaded chamber view port, assure safe carry. A reversible magazine catch makes the PPX a good choice for southpaws, and optional accessories include a 1913 Picatinny rail and a threaded barrel for suppressors. (800-372-6454; waltheramerica.com)

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Preventative Medicine The benefits of Being an NSSF Retail Member National Shooting Sports Foundation®

irearms and ammunition retailers have it tougher than ever and their issues vary. Unfriendly laws. Aggressive competition. But retailers have a partner in the business. The National Shooting Sports Foundation is the voice of the firearms industry and a trusted resource for outdoor sporting goods retailers. By becoming an NSSF member, you are never alone. Some key benefits designed specifically for retailers include: • Comprehensive materials and guidance to maintain ATF/legal compliance with everything from a 4473 overlay to a new legal hotline just for retailers. • Discounts to help retailers grow from national brands such as Federal Express® and Staples® to cost savings for services such as credit card processing, employee background checks and telecommunications offerings. • Customized services and amenities at the industry’s leading trade event, the SHOT Show®. • Programs and partnerships to help recruit new customers such as First Shots®, Hunting Heritage Partnership® and the NSSF Range Grant Program. • Discounts on the industry’s benchmark research that gives retailers a competitive edge.

During this year when our industry will be challenged more than ever, your NSSF membership helps you grow your business and adds one more strong voice to our chorus. Contact Bettyjane Swann at (203) 426-1320 or bswann@nssf.org.

WWW.NSSFMEMBERSHIP.COM

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W H AT ’ S S E L L I N G W H E R E

B Y P E T E R B . M AT H I E S E N

West

Guns, UT Impact Ogden

This Utah retailer with three locations also markets firearms online. Every new gun sold is backed with an in-house, limited lifetime guarantee. MSR sales have remained high for the past two months, with steady inventories. “We certainly planned for post-election sales and feel customer demand will continue throughout the year,” says manager Darin Kendall. Top sellers include Rock River, Colt, and Smith & Wesson M&Ps. Barretts are active, selling from $8,000 to $14,000. Bolt-action rifle sales have cooled, but Remington 700 VTRs, Ruger Americans in .308, and Savage Model 12FVs in .223 are seeing turns. Youth Savage Rascal .22s have also been ringing the register. In handguns, Ruger LC9s and Springfield XDMs are hot.

Guns, WALL Battle Ground

MSRs have been exceptionally hot at this southern Washington retailer since the election ended. “The post-election rush started a little slow, but after just four or five days, our demand for MSRs was as high as it was in 2008. We’re now backordered on several models,” says manager Russ McIntyre. Top sellers include DPMS and CMMG; the 6.8 caliber is getting special attention. Handgun sales were brisk through Christmas. Glocks, Springfield XDs, and XDMs (split between .9mm and .45 caliber) lead the pack. Because of higher prices on .40 and .45 ammunition, demand for handguns in 9mm is especially robust. Sales of bolt-action long guns are slowing, but December numbers were strong for Ruger Americans and Tikka T3s, primarily in .300

Midwest Hole, KS Bullet Overland Park

Just across the state line from Kansas City, Missouri, this retailer keeps more than 600 guns in stock, with an emphasis on its reloading business. MSRs are hot, and Bullet Hole is keeping the highend rifles at the top of the sales list. Daniel Defense and LMT are in the top spots in this category, but DPMS models are also seeing regular turns. Handloading components have started to move in heavy volume since the election. “I can get all the primers and powder I need,” says manager Jeff Neumann. “Since they haven’t really reduced much in price over the last two years, they are moving out the door briskly.” Handgun sales are strong here as well. Top sellers include 9mm Glocks and CZ75s. Dan Wesson

Gov’t. 1911s in 9mm are also gaining attention at the handgun counter, as are SIG 238s.

City Arms, IL Capitol Springfield

Just five miles from the state capital, this two-employee shop specializes in home-defense training and keeps an average of 500 guns in inventory. There are 12 shooting lanes for customers to test guns: eight for handguns and four for rifles. “Our post-election sales have slowed,” says manager Kendra Swartz. “They’re still good, but we haven’t seen any increases compared to where we expected to be.” The handgun category leads the store in overall sales, with Glocks in 9mm, Springfield XDMs, and FNH Five-Sevens representing the top of the chart. MSRs are holding their own, with

WSM. Entry-level home-defense shotguns are on the rise.

Armorer, WYThe Cheyenne

This small gunsmith-retailer stocks an average of 100 guns. “In the last few years, I designed my business to keep less inventory and order more items as they are sold. But this year’s election made it difficult for my store to get what’s in demand locally,” says owner Art Manning. Handguns are hot here: Ruger LCRs and LCPs, as well as Smith K Frame .357s, are the high producers here. Other big sellers include boltaction Marlin TX-22s and TX-17s. A few Weatherby Mark Vs and Remington BDLs were sold postChristmas in .308 and .30/06. MSRs are moving consistently; availability helps Colt and Stag Arms in .223 pull the best numbers.

daily turns of mostly Core15 M4s, Rock Rivers, and Colts. Ammo stocks are good here, with high demand in the area for .223 and 9mm.

Guns, MO Doc’s Bland

This small, rural, central-Missouri gun dealer keeps an average of 150 guns in stock, and services a clientele that mostly consists of farmers. “We’re experiencing just a small sales increase in postelection handguns,” says owner Robert “Doc” Holloway. “Overall, I would say that it has been near normal traffic.” In handguns, Ruger LC9s, LCPs, and SR-22s are ruling the roost. Shotguns are in higher demand than they were in November. Here, the Remington 870 Express holds the top spot.

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W H AT ’ S S E L L I N G W H E R E

East

Firearms, NJ G&S Wayne

Located in Central Jersey off I-80, this small independent specializing in home defense is seeing an increasing number of women shooters. Glocks are the mainstay at this handgun counter, with the majority selling in .40 and 9mm. “We sell more Glocks than any other gun. Our local clientele just loves them,” says owner Gordon Levine. Other regular movers include Ruger LC9s and Smith Bodyguards. MSR sales have returned to preelection rates, with ArmaLites and Stags turning the best numbers. Mossberg 500 defense packages are on the move as well. When asked how Hurricane Sandy affected his business, Levine said that once the power returned, he cleared his inventory of shotguns in just a few days.

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North Shore MA Firearms, Middleton

Opened in 2007 just outside of metro Boston, this shop bills itself as the largest gun and accessories dealer in the state. “Post-election started out a little slow, but in a week ammo started to move. It’s been an even mix of post-election nerves along with an increase of preppers,” says manager Mike Polite. MSRs are hot, and M&P Sporters and Stag Arms are sitting in the number one and two positions. Handgun sales are just as strong, and may be nearing an all-time high for this shop. Here, Smith Bodyguards and Ruger LCRs and SRCs are the top three. There’s still action on post-holiday shotgun sales. Browning Citoris and 725 Hunters (all in 12-gauge) are in demand, as are Caesar Guerinis.

Parro’s Gun VT Shop, Waterbury

Keeping nearly $3 million in inventory, this New England shop is one of Vermont’s largest, splitting sales between brick-and-mortar walk-ins and Internet customers. Ammo is in high demand since the election, and .223 and 9mm sell by the case. MSRs are getting plenty of action as well. “We have seen impressive demand for MSRs, and have carefully planned our buying to meet it,” says owner Henry Parro. Windham Arms and Ruger SR556s are the front-runners, along with M&P15-22s. Ruger American bolt-actions are still selling to the after-the-holiday crowd in .243. Handguns are just as busy, with Ruger SR9s and Glocks in 9mm grabbing the lion’s share of attention.

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South

Silver Dollar LA Pawn & Jewelry, Alexandria

Opened in 1985 and located in the heart of Alexandria, this family-run pawn, gun, and collectibles store stocks an average of 1,500 firearms and is home to the History Channel’s Cajun Pawn Stars. The election has boosted ammo and MSR sales, says Jimmie “Big Daddy” DeRamus. Hands down, Bushmaster holds the top spot for rifles. Handguns continue to inch up; the big movers are Glocks and Smith M&Ps in 9mm; .40. SIG 238s are also seeing good turns. When asked about collectibles, Big Daddy says the market is evolving quickly. “We’re seeing many new vintage Colts and Smiths enter the market. M1 Garands are also available. When we find one in excellent condition, it’s sold often with a single phone call.”

Guns, TXDury’s San Antonio

With more than 2,000 guns in inventory and up to 40 employees, this San Antonio retailer has been open for business since 1959. This shop offers a lifetime guarantee with all firearm sales, new or used. After a four-day surge in MSR sales right after the election, sales are back to a normal high. “We specialize in higher-end MSRs. We certainly stock price-point rifles, but MSRs that sell for more than $1,000 have just been more profitable,” says CEO Gerald Rutkowski. Lewis Machine and Tool and Colt MSRs hold the high spots. Handgun sales have been brisk, with a mix of SIG 238s and Ruger LCRs and LCPs. Several Smith 642 hammerless revolvers are also attracting post-holiday attention. Deer season is still in force for this

store, which keeps Remington 700s in 7mm crossing the rifle counter. Ammo stocks are good.

Arms, ALStone Mobile

In business for just two years, this lower Alabama store looks for creative ways upsell its customers. “Our riflescope combos are way up. We have a local company that will finance the purchase for a year. Guys are buying $1,500-plus packages, where otherwise they might have spent just $500,” says owner Jeff Stone. SIG 516s and M400s take the top slots at the rifle counter; Mohawk Armory was recently added to the line. All things Ruger continue to sell. LCRs and LCPs hold the top spots, but SIG P38s are also in demand. Ammo stocks are good here, with .223 rounds the most popular.

Carbon Fiber Pack System

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new products (Continued from page 68)

Uncle Mike’s Reflex holster utilizes a retention lug for secure carry.

Uncle Mike’s

Bet you didn’t know that steel case ammo could be this good.

• Ultra Reliable • Highly Accurate

• Shoots Clean • Most AČordable ™

Caliber/Gauge

™

Caliber/Gauge

Brown Bear—steel case coated with a proprietary lacquer.

.223 Rem. .308 Win. 7.62x39 7.62x54R 9mm Luger 9x18 Makarov .410 Bore

.223 Rem. .308 Win. 7.62x39 7.62x54R 5.45x39 9mm Luger 9x18 Makarov .380 ACP .410 Bore 12 ga.

Silver Bear—steel case coated with a zinc plating.

™

Caliber/Gauge .223 Rem. 7.62x39 30-06 Spgfd. 9mm Luger .410 Bore

Golden Bear—steel case coated with a brass emulsion. Exclusively distributed in the U.S. by DKG Trading, Inc., Evansville, IL www.dkgtrading.com

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The Reflex holster offers M&P Shield owners a dependable, dual-retention concealedcarry holster. Featuring exclusive Integrated Retention Technology (IRT), the Reflex Holster securely retains the firearm by combining a retention lug on the outer wall and a press arm on the body side of the holster. This simple retention system is designed to allow users to easily draw a firearm when an individual’s fine motor skills have diminished during a stressful or threatening situation. While the IRT secures the firearm in the holster, the technology allows the shooter to easily release the firearm with a slight rotation of the firearm toward the body. Constructed with injection-molded impactmodified polymer, the Reflex holster includes a paddle attachment and a pancake-style belt loop to fit belts up to 1¾ inches wide. The Uncle Mike’s Reflex holster fits both the 9mm and .40-caliber Smith & Wesson M&P Shield. SRP: $38.95. (800-4233537; unclemikes.com)

Gerber’s Bear Grylls Intense Torch has been designed for survival and emergency use.

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Gerber When you’re in a survival situation, a bright light may just be your best friend. The 6¼-inch Gerber Bear Grylls Intense Torch boasts a maximum output of 140 lumens and a max runtime of 15 hours. It features four modes: high, medium, low, and S.O.S. With a triangular design that keeps it from rolling away, and a large rubber grip around an anodized aluminum body, the Intense Torch is easy to keep tabs on in all conditions, even when wet. The light’s tail cap features a push button with a momentary “on” for easy signaling. It’s powered by two AA batteries and is rated IPX7 waterproof. The Intense Torch comes with a lanyard and a survival guide, and weighs 3.89 ounces. SRP: $63.(800950-6161; gerbergear.com)

Pelican Products Whether protecting game meat or supplies for a wilderness excursion, Elite coolers are built to exacting military standards with secure press-and-pull latches. A freezer-grade O-ring seal helps retain ice for 7 to 10 days; dual handles allow easy transportation. Available in 35, 45, and 65 quarts. SRP: starts at $259.95. (855-6048562; pelicanprogear.com)

Goex The blackpowder manufacturer is setting a new standard of precision with the painstakingly crafted new gunpowder, Olde Eynsford. Its uniformly tight grain size ensures consistent shot-to-shot performance and higher velocities. The powder is ideal for cartridge and long-distance round-ball competitors. SRP: $18.95. (913-362-9455; goexpowder.com)

Come see the all-new optics lineup from CenterPoint in Booth #13940

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centerpointoptics.com

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new products

ATI

The lightweight Halo Side Saddle (designed for Mossberg 500 and 590 model shotguns) is constructed of Military Type III anodized 6061 T6 aluminum, offering a sleek skeletonized design that mounts to the top of the receiver using existing screw holes. The 6061 T6 aluminum modular Adda-Shell shotgun shell holders attach to the skeletonized frame, and users will be able to add as many shells as desired in any configuration. The shell holders secure the shotgun shells firmly in place and weigh only ½ ounce each. Components can be ordered separately or as part of a package that includes a top rail. (800-925-2522 atigunstocks.com) (Continued on page 66)

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HIS OTHER WEAPON IS AN F/A-18. pistol, compact, 9mm, m11

Issued to US Naval Aviation and key units in every branch of the Armed Services, the M11 is proud to serve. Upgraded with a stainless steel slide, a Short Reset Trigger and three 15 round ﬂush ﬁ t magazines, the M11-A1 variant features the same phosphate coated internals, SIGLITE ® night sights and MIL-STD UID label of the standard-issue M11.

Find us:

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Learn more at SIGSAUER.COM/M11-A1

8/31/12 11:34 AM

THE NEW REMINGTON® MODEL 783.™ From a blank sheet

of paper to one ragged hole. Designed from the ground up with the world’s most advanced accuracy-enhancing features. By the masterminds who brought you the Model 700. The new Model 783. Developed by Remington.

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