OPTICS 2023
RIFLESCOPE MANUFACTURERS ADD A NEW WRINKLE
SPARTAN PRECISION’S ELEGANT SOLUTION
FEDERAL’S ACTION SHOTGUN AMMUNITION IS COMPETITION READY
NEW PRODUCTS
FIVE MINUTES WITH: VERSACARRY
FYI:
LEUPOLD INVESTS IN AMERICA
THE SIMPLE TRUTH: POSITIVE RIPPLES
UNMATCHED INNOVATION FROM INFIRAY OUTDOOR
PAGE 4
SAVAGE IMPULSE
THE STORY BEHIND THE COMPANY’S FIRST STRAIGHT-PULL RIFLE
The EOTECH OGL (On-Gun Laser) provides both an active and passive aiming solution. Starting with rugged aluminum housing, the OGL provides extreme durability for any mission. The IR and visible laser are optically paired making zeroing simple and its unique, sliding lever quickly adjusts the illumination beam divergence from flood to spot. Only slightly bigger than a deck of cards, the OGL is packed with features to let you seize the night.
MODEL# TD32 850042449950 MSRP $4099
The U.S. Marine Corps needed a tough-as-nails, absolutely precise riflescope that gave warfighters the ability to engage targets from CQB to long range with confidence. Mission accomplished.
Read the full story at Trijicon.com/VCOG.
For more than a decade, predator hunters have been adopting thermal optics and using the cover of darkness to their advantage. Producing a real-time image based on heat (instead of light), thermal imaging is one of the most powerful technologies in the optics industry. Until recently, high prices made thermal unattainable for many hunters; today, most of us know someone who owns a thermal weapon sight. As pricing in the thermal optics category becomes more approachable, InfiRay Outdoor is leading the way by improving product quality and enriching the user experience, providing a hard-to-ignore combination of value and performance.
InfiRay Outdoor is a relatively new name to American hunters, but InfiRay is a global leader in the production of thermal imaging sensors. Known for the first commercial 1280 thermal weapon sight (the RICO HD), InfiRay holds over one hundred patents and is vertically integrated to control every step of design and production. iRayUSA, the US-based arm of InfiRay Outdoor, takes product support one step further with an industry best five-year warranty and a five-day promise on any service that may be required. Check out irayusa.com to learn more about their wide range of thermal scopes and handheld monocular products.
With industry-leading technology, the strongest warranty in thermal optics, and years of field experience, we develop, build, and sell the best thermal products on the market—the products we use personally.
Whether it’s for hogs in Texas, coyotes in Montana, or anything else that demands cutting-edge thermal night vision, InfiRay Outdoor knows it best. We’re night hunters ourselves. When we’re not developing new products or pulling orders, we’re out pulling triggers.
Scan the QR code to learn more about InfiRay Outdoor products.
I’ve always been fascinated by situations that create the spark of innovation. In the case of Melvin Forbes, a mold maker, part-time gunsmith, and shop teacher from West Virginia whom Richard Mann profiled in SHOT Business last year, it was the desire to create a lightweight boltaction hunting rifle, or as Mann put it, “a bolt-action sporting rifle that would weigh about five pounds, but shoot like it weighed 10.” Like many visionaries, he was thought to be a bit touched, but his invention set “the bar high for synthetic-stocked, ultra-light, bolt-action sporting rifles.” Nearly 40 years later, it’s still the rifle against which all other pretenders to the throne are measured.
A s for Justin Sitz, CEO/Founder of Versacarry (the subject of Five Minutes With on page 14), the spark that led to the creation of his first concealed-carry holster was a fire that destroyed his house and all his belongings. Now, for most people, when your house burns to the ground, taking everything you own with it, your first impulse naturally would be to get started on a rebuild. Sitz took a different path; his first step after the fire was a handgun, a purchase that got him thinking about concealedcarry holsters. That, in turn, inspired him to design and patent the Zerobulk holster. The holster jump-started his company, and he now runs a successful Texas-based enterprise that manufactures a wide variety of concealed-carry
holsters as well as carry belts and magazine pouches.
For Rob Gearing, an animated, straight-talking Brit, the creative spark ignited because of his frustration of hunting with a fixed bipod. Though employed in the British aerospace industry, he moonlighted as a ghillie, one who preferred to carry as little gear as possible. “When you’re wired that way…you are thinking about how to shave bits of weight where you can without sacrificing performance,” he says. “My DNA is to find elegant solutions to problems.”
As you’ll learn in Andrew McKean’s illuminating profile (see page 38) of Gearing and his company, Spartan Precision Equipment, that kind of thinking inspired the creation of the lightweight Javelin Bipod, a unique detachable bipod that utilized super-strong, super-small magnets that allowed a hunter to easily and quickly attach and detach the bipod to a rifle.
“The little bipod was a very simple little Walter Mitty thing, a couple of moving legs and the magnet, but I shot quite a lot of deer off that thing,” says Gearing. “I figured this thing has legs—excuse the pun. I can’t be the only person who gets frustrated with keeping a bipod on a rifle full-time.”
That’s where the SHOT Show® came in, with a serendipitous encounter at the Primos booth. Starting this fall, Primos’ signature Trigger Stick Apex tripods will be available with Spartan’s patented magnetic attachment system. A new Primos gun-mounted bipod that features the same Spartan technology will also be available this fall.
I was once told, after a successful big-game hunt, that “luck is the result of preparation meeting opportunity.” What’s true in hunting is also true in manufacturing.
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SHOT BUSINESS is published six times a year: January/February, March/April, May/June, July/August, September/October, and November/December by COLE Publishing, Inc., 1720 Maple Lake Dam Road, Three Lakes, WI 54562 and is the official publication of the National Shooting Sports Foundation, Flintlock Ridge Office Center, 11 Mile Hill Road, Newtown, CT 06470-2359. All rights reserved. Contents may not be printed or otherwise reproduced without written permission of COLE Publishing. Postage paid at Three Lakes, WI 54562 and at additional mailing offices.
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Arecent collaboration between Avient Corporation and EZR Sports (a division of EEZER Products, Inc.) has yielded new flexible-foam firearm grips. These weather and chemically resistant grips use Avient’s CORE Non-Phthalate Plastisols and comply with California’s recently passed Proposition 65 law. EZR Sport, an American company specializing in grips for industrial and military firearm manufacturers, required a grip that contained no phthalates listed in the new law’s chemical labeling requirements. However, EZR’s grip also needed to be chemically resistant to gun oil, DEET (the most common active chemical ingredient in insect repellents), and ultraviolet radiation.
Avient’s Specialty Coatings group worked with EZR Sport to combine Avient’s CORE NonPhthalate Plastisols with EZR’s proprietary manufacturing process, creating the EZR Gauntlet System of grips with exceptional foam cell structure. The grips meet EZR’s requirements to withstand weather and chemical elements while maintaining appearance, aesthetics, and eco-conscious guidelines. They can also provide an improved grasp and cushioning for excellent shock absorption, steady hand placement, and enhanced control for shooting accuracy.
“EEZER Products has been a long-time partner of Avient, and it’s an exciting opportunity for us to support them with their EZR Gauntlet product line,” said Mark Tindell, general manager of
specialty coatings at Avient.
“Avient’s CORE plastisol formulation has proven to be the perfect match for our stringent material performance criteria, enabling EZR to thrive,” said Bob Atkinson, president of EZR Sport. “The continuous assistance from their experts has been instrumental in ensuring our ongoing progress and achievement.”
In addition to meeting EZR’s material needs, Avient helped EZR with its sustainability goals by changing how CORE Plastisols are delivered. The CORE products are now shipped in collapsible, reusable totes. Each tote holds a lowimpact, disposable bladder containing five drums worth of material. The bladder can help minimize concerns surrounding liquid residue
that could be hazardous, can evacuate material more efficiently, and can compact after use for space savings. Once emptied, EZR can collapse and stack the totes to be collected by Avient for future deliveries, reducing overall environmental impact.
Avient’s CORE Non-Phthalate Plastisols are manufactured in North America and are available worldwide. This range of solutions is an alternative for markets and applications affected by the Consumer Product Safety Improvement Act (CPSIA) guidelines. These versatile formulations are suitable for multiple plastisol processing methods and can be custom formulated to meet specific customer requirements. (avient.com)
Deciding on the name of a new product is always tricky. In fact, it can be the most complicated aspect of launching any new product into the marketplace. But that certainly wasn’t the case for Federal’s latest new product. Action Shotgun shells are specially designed for fast-action competition shooting such as 3-Gun and other race-focused shooting sports.
“Shooting sports in the action shotgun space are all about extremes,” says Scott Turner, Federal’s shotshell product line manager. “Quickly jamming shells into higher-capacity magazines or forcefully hand-stuffing them into tube magazines are just two aspects of the equation. In addition, hitting steel targets in awkward positions at various distances and only having seconds to do it; dealing with the difficulties of inclement weather, varying temperatures, and other natural elements; and maneuvering around the tough terrain and challenging layouts of the courses all add up to the challenge of designing high-performing ammo.”
“We believe the launch of Action Shotgun finally caters to the wants and needs for
competitors within this growing sport. First and foremost, this product is designed to address and eliminate hand-loading and magazine-feeding issues these athletes often encounter. Second, it delivers the quantity and power that action shotgun shooters require. And finally, it uses the ideal components for the ultimate in pattern performance and reliability.”
Turner admits the manufacturer faced a challenge going this route in order “to find the right mix and match of our existing components that make up this robust load. It took our teams a while to decide on the combination of head, primer, shot, wad system, and hull to finalize the ideal recipe. But we are extremely pleased with the results, and we know our customers will be happy, too. Every aspect of this new ammo has been designed to help competitors run their shotgun stages more efficiently and effectively.”
Action shotgunners have been often plagued with reliability issues using segmented crimp-style
shotshells. Traditional six- or eight-segment crimps can become loose when bumped and battered when stored on belts during competition or when the shells are being violently fed into a tube magazine.
“That’s not the only issue,” says Joshua Vickers, Federal shotshell research and development engineer. “When using high-capacity, boxfed magazines, the high spring tension inside the mag—in conjunction with fast-paced reloading—can cause weaker hull-crimp design to open slightly. Shot can then leak into the magazine. When split seconds count, the last thing any shooter needs is damaged ammo or shot rolling around in the magazine that can cause a malfunction.”
According to Vickers, the biggest design attribute that helps the ammo overcome loading and reloading issues is the use of an overshot card and a roll crimp. “Roll crimps are nothing new, but the benefit of the roll crimp is that it adds extra hoop rigidity and strength to the mouth end of the cartridge,” he says. “The design works flawlessly in box magazines as well as tube-fed shotguns.”
fast-paced,
Action shotgunners have historically used heavily powered loads, such as those labeled HDCP (Handicap Dram Equivalent). “These powerful loads were found to be the most effective on the variety of steel targets, and at all the various ranges, that are commonly experienced in multi-gun matches,” says Turner. “So, it just made sense to use the same load that they already trust, which is a 2¾-inch, 1 1 8-ounce, No. 7.5 lead shot HDCP load that develops 1,235 feet per second as our starting point.”
Federal then tweaked the loads so they have enough energy to reliably work in piston-driven AK-style shotguns and other popular scatterguns commonly used in multi-gun competitions.
“Yet, these loads still have softer perceived recoil, enabling the shooter to stay on target during follow-up and consecutive shots,” says Vickers. “That way, loads have enough power to knock down tough targets, but still be easily shootable to run a course with good speed and precision.”
Another feature that makes this product stand out at competitions is the 200-round bulk pack, a first for Federal. “Action shotgunners go through shotshells at high volumes, so it made sense to eliminate the 25-round boxes to make the reloading process more convenient and efficient,” says Turner. “It also results in less waste that needs to be cleaned up and thrown away after the match.”
The lead shot used in Action Shotgun is the same hard antimony lead used in Federal’s reliable and popular Top Gun target loads. The 10mm low-brass shell cup is made of brassplated steel for reliable feeding and extraction. The loads also feature Federal’s standard, reliable primers for dependable ignition and tem -
perature-stable powder ideal for any shooting condition.
“We specifically selected an extremely temperature-stable and clean-burning propellant,” says Vickers. “This is important because Action shotgunners shoot year-round, and it is not uncommon to start early in the morning when temperatures are low and finish later in the day when temperatures are higher. This ensures
consistent recoil impulse and minimizes fouling in gas-operated shotguns.”
Although this product was developed from the ground up for action shotgun competitions, Turner emphasizes that it patterns extremely well for shooting trap, skeet, small game, or doves as well. SRP: $164.99.
(federalpremium.com)
arlier this year, the Tetra Gun care business was sold to Engineered Materials Inc. (EMI), based in Statesville, North Carolina. The company is run by Greg Cohen, who was the general manager of Tetra’s former company, FTI, Inc., for nearly a decade. Tetra Gun offers a full line of lubricant and cleaner formulas under such names as Action Blaster and Triple Action. ValuPro III cleaning kits and related accessories, Prosmith cleaning rods, and Bore Boa cleaning rope are also part of the company’s lineup.
“After three decades in the firearms industry, with most of this time specifically relating to firearm-maintenance products, I am excited to drive the Tetra Gun brand forward,” says Cohen, president of Engineered Materials, Inc. “The legacy of this brand is respected globally, and we will continue to proudly serve this 2A-inspired community with American-made performance lubricant and cleaner formulas at a fair price.”
The Tetra Gun care brand was founded in 1985 with the introduction of its patented fluoropolymer lubricant protectant technology for firearms and other sporting goods applications. Today, EMI offers over 200 SKUs under the Tetra Gun label and private-label customers worldwide, with distribution in more than 40 countries worldwide. (tetraguncare.com)
The latest addition to the Smith & Wesson M&P series is all about bringing more, as in more capacity, more reliability, and more features. The inter nal hammer-fired design of the M&P22 MAGNUM, chambered in .22 WMR, is paired with the TEMPO gas-operated barrel system that keeps components locked in place until the bullet passes the gas port, increasing performance. With a 30-round capacity, the full-size polymer frame M&P22 MAGNUM ships with two magazines so users can spend less time reloading and more time training. It comes with a fiber-optic front sight, black notched rear sight, and is optics-ready, allowing you to direct-mount most of the popular micro red dots available today.
“The M&P22 MAGNUM combines the best features of our internal-hammer fire-control system with the patented TEMPO barrel design, creating a smooth operating experience for the shooter,” says John Myles, senior manager of new products. “The .22 WMR is a versatile and field-savvy cartridge that has been a legacy among American shooters, hunters, and trappers for decades. Smith & Wesson is proud to offer a new pistol that further supports the use of this cartridge outdoors or on the range.”
The ambidextrous made-in-the-U.S.A. M&P22 MAGNUM has a 4.35-inch stainless-steel barrel with Armornite finish and includes a flat-face trigger as well as a Picatinny-style rail for mounting accessories. SRP: $649. (smith-wesson.com)
CI is proud to continue its dedicated support for the Scholastic Action Shooting Program (SASP). Part of this support includes participating as a Silver level sponsor of the 2023 SASP National Championships. This national event was recently held at the Cardinal Shooting Center in Marengo, Ohio. Thousands of youth participants from dozens of states attended the event.
“We are happy to continue our support within the exciting world of action shooting, especially with an organization that offers a level playing field across genders and age,” said Jon Zinnel, senior manager of youth programs for CCI Ammunition. “CCI is dedicated to support such a fast-growing organization that is building up the action steel shooting experience. It has a great training program that allows novice shooters the chance to participate in a rapidly growing sport and develop the skills needed to excel.”
The Scholastic Shooting Sports Foundation (SSSF) is the national governing body for the Scholastic Action Shooting Program (SASP), which offers youth from grade school through college the opportunity to safely participate in exciting team-based action shooting sports. Youth may participate using .22 rifles and handguns and/or centerfire handguns. Targets are steel circles or rectangular plates, and all courses of fire are timed events. (mysasp.com)
Mini-Mag was CCI’s first .22 LR load, and it’s still one of the most popular, offering unbeatable accuracy, high velocities, flat trajectories, and superior reliability. The ammunition features CCI’s reliable priming and specialized powders for clean, consistent ignition. It also delivers dependable feeding and is flat shooting and highly accurate. (cci-ammunition.com)
Being in nature—immersed, participating, observing—evokes a sense of wonder and a contemplation with the sublime of unquestionable yet unmeasurable value. But what is measurable is how and where the American public engages in such activities—fishing, hunting, wildlife-watching. Every five years the U.S. Fish and Wildlife Service’s Wildlife and Sport Fish Restoration program publishes the National Survey of Fishing, Hunting, and Wildlife-Associated Recreation. The first survey was conducted in 1955, and each one has provided an extraordinary and solid look into how Americans use their time and money as it relates to the outdoors.
Fishing and hunting and wildlife-watching remain significant activities in the U.S. As an economist with the U.S. Fish and Wildlife Service I have been part of eight such surveys, and I have been the lead economist and co-director on seven. I still marvel over how the measurable ways people spend their time and money reveals where their hearts lie.
The data published in each survey is a snapshot of our association with outdoor activities. Those accustomed to the instantaneous data dump customary to our dig ital age may find it a bit disconcerting to learn that the knowledge gleaned from each survey is typically four to five years old by the time the completed survey is released to the public. The most recent data available contains data collected in 2022.
That, however, does not lessen the impact and importance of its contents. Through the years, the methods by which we collected data have been tuned and refined and, in some cases, discarded. Landlines, replaced by cell phones, are nearly an artifact of the past and no longer relied on. The number of people we survey has grown tremendously. The most recent survey comes from interviews of 106,000 people, lending great credence to our report, which includes new categories.
The survey will for the first time show how many Americans recreate in motorized boats—that is, people who boat for boating’s sake. Previous surveys only reported how many hunters or anglers used a boat in their pursuits.
You can look forward to learning how social demographics have changed in outdoor pursuits—information that should be quite valuable for those professionals interested in recruitment, retention, and reactivation of the public who are interested in hunting, angling, boating, and target shooting. The survey also will be of use to a great many people, those in the firearms, archery, boating, and tackle manufacturing industries, as well as tourism bureaus, chambers of commerce, state legislatures, and certainly the state fish and wildlife agencies, for it is those professionals who conserve fish and wildlife and ensure hunting, boating, and angler access in their respective jurisdictions.
Hunting, target shooting, fishing, and boating all contribute to the social and economic well-being of our nation and its people. Fishing and hunting are often the economic driver in rural America. Outdoor pursuits color and enrich our lives, welcome elixirs to the anguishes we all feel. The survey is scheduled for release this fall.
(fws.gov)
Safariland has developed holsters for the new Springfield Echelon. The Echelon is an adaptable and customizable striker-fired duty handgun with several innovative features and is constructed on a durable stainless-steel framework. The all-new Central Operating Group (COG) is self-contained and serialized, allowing it to be easily moved between grip modules in seconds. The firearm also incorporates a revolutionary optics mounting system.
“We’re committed to ensuring our holster offerings align with new releases from leading firearm partners,” said Eric Gasvoda, Safariland’s general manager of duty gear. “Our team partnered with Springfield to develop a compatible line of 6000 series holsters for the release of this handgun. We’re thrilled to provide fits for this groundbreaking pistol and solidify our commitment to providing innovative, lifesaving equipment.”
Holster models available for preorder include Safariland’s 6378RDS, 6360RDS, 6390RDS, and 6390RDSO. Safariland RDS holsters are designed for firearms equipped with red-dot sights and incorporate the Automatic Locking System (ALS). Securely locking the firearm from every angle, these holsters provide secure retention and an intuitive draw. Safariland’s RDSO (Red Dot Sights Open) holster line has an open pocket that protects the optic without the use of a flip-up dust cover. (safariland.com)
The new Springfield Armory Model 2020 Redline is a lightweight and easy-to-maneuver bolt-action rifle. Embracing attributes of the classic scout rifle, the Model 2020 Redline takes the concept into the 21st century with the use of modern materials and cutting-edge design. The result is a lightweight, compact, customgrade hunting rifle.
The Model 2020 Redline is available chambered in .308 or 6.5 Creedmoor. Offered with a choice of 16- or 20-inch carbon-fiber-jacketed barrels, the overall length is only 36.5 inches. This dimension, along with the threaded muzzle, makes the Redline an ideal host for a suppressor. Further enhancing the capabilities of the Redline is the use of a unique skeletonized Grayboe Trekker stock. This stock, which has an overall weight of only 28 ounces, features an adjustable length-of-pull system that utilizes .25-inch adjustment increments to provide a range of 13.25 to 14.25 inches. Additional spacers allow nearly another two inches of adjustment, helping to deliver a custom fit. In addition, the stock features three sling studs—one in the rear and two in the front—as well as lightening cuts in both the forend and the radically relieved buttstock. Also of note: the stock features an integral bubble level/thumb rest located at the rear of the action. Rather than being positioned atop the scope, the location of the bubble level in the stock ensures you wring out maximum downrange performance from the rifle without having to break your cheekweld or lose your sight line through your optic.
A skeletonized Grayboe Trekker stock features an adjustable lengthof-pull system that utilizes .25-inch adjustment increments to provide a range of 13.25 to 14.25 inches.
The heart of the Redline is the Model 2020 action, precision manufactured from premium materials. It features dual locking lugs on a fluted bolt that runs smoothly down EDM raceways for perfect, repeatable engagement. In addition, an optimized extraction cam provides robust, reliable operation. The free-floated BSF barrel of the Model 2020 Redline is jacketed in a roll-wrapped carbon-fiber sleeve and loaded under tension. This means 95 percent of the carbon-fiber sleeve doesn’t contact the barrel. In addition, fluting under the sleeve reduces weight and increases surface cooling area. Topping off the threaded muzzle is an SA Radial Brake to help minimize muzzle rise and ensure fast follow-up shots. A thread protector is also included.
The Redline features a TriggerTech trigger with a low-profile, nonsnag safety. Employing the company’s Frictionless Release Technology, it’s adjustable from 2.5 to 5 pounds with a patented, free-floating roller. And the high-quality trigger helps coax the best possible accuracy out of the rifle, which Springfield Armory guarantees with a rock-solid .75 MOA accuracy guarantee. In the hands of a skilled shooter, the rifle delivers a three-shot group at 100 yards with quality match-grade factory ammunition.
In addition, a partnership program with Silencer Central offers all purchasers of Model 2020 Redline rifles (where legally applicable) a free $200 tax stamp for acquiring a suppressor through that company. The svelte lines and quick handling characteristics of the Redline make the Banish .30-caliber titanium suppressor a great partner for the rifle.
“The Model 2020 Waypoint set the standard for precision manufacturing, performance, and accuracy from a premium, American-made rifle,”
says Steve Kramer, vice president of marketing for Springfield Amory. “The new Model 2020 Redline continues that tradition by offering backcountry hunters a rifle perfectly suited to their demanding needs.” SRP: $2,299. (springfield-armory.com)
Versacarry is a Texas-based manufacturer of a wide variety of concealed-carry holsters. It also makes carry belts and magazine pouches. Justin Sitz, a native of Texas, has always been a firearm enthusiast and inventor and the proud father of two, Rayleigh and Gunner, who have already started learning to shoot. He founded Versacarry after losing all his belongings when his house burned down twelve years ago. The tragedy, however, led to the spark of innovation that fueled his first patent, the Zerobulk holster. His revolutionary new holster jump-started the company, and Versacarry has been growing ever since.
SHOT business: What do you see as the biggest challenges facing the industry in the next five years?
Justin Sitz: Obviously, new gun laws and efforts to take away more firearm freedoms are always concerning and need to be confronted by the industry; however, I believe the largest looming threat is anti-gun censorship. The continual screening of content from any firearm-related business stands to only hurt our industry. I do believe as an industry we will rally together and overcome this obstacle, just as we have previously overcome countless other challenges.
SB: What opportunities do you see?
JS: The opportunities I see for our industry are for us as a community to come together and continue to help each other. The most exciting new marketing strategy has been to partner with affiliates and creators. These passionate people have a voice that gives pro-gun enthusiasts a new way to access a wealth of industry knowledge. Through these partnerships our community can take steps toward overcoming anti-gun censorship.
Sb: When you get up in the morning, what gets you excited about working in the industry?
JS: I’ve always been passionate about design, and I am happiest when we are knee deep in prototypes and patents. No matter what role I play at the company, I continue to find myself drawn toward R&D. I’m still amazed I can build a growing business, employ hard-working Americans, and work in an industry I love.
SB: How will you meet the expectations of your customers?
JS: We’ll do it just as we’ve done for years with three simple steps. It all begins by listening to our customers and understanding their needs. Learning to listen to customers helps us create products people can get excited about. Once we get feedback, then the fun begins with development. With long nights and a lot of passion, we can create a product we are proud to brand Versacarry. The final step is bringing quality, American-made gear to market at an exceptional value. Following this tried-and-true formula has been an effective strategy since the creation of Versacarry over a decade ago.
SB: In a very competitive world, how does Versacarry stay ahead of the pack?
JS: We stay ahead as a company through a process of continual innovation. Our gear pushes the envelope of the industry through design, material selection, and style. Our different designs and variations give customers a wide variety of options and allows them to choose the holster that is perfect for them. Offering these Texas-made products at an exceptional value makes sure our customers are happy and come back for more.
SB: What inspired you to create Versacarry?
JS: After losing everything in a house fire, you might think your first purchase would be a new toothbrush. It might not be normal, but my first purchase was a firearm. I quickly realized there were no great solutions for easy, concealed carry. It was during the rebuilding process that I tinkered with several options and eventually came up with the patented Zerobulk holster. I instantly knew this holster was revolutionary, so much so that I diverted from rebuilding my house and focused all my time and funding into building Versacarry instead.
SB: As mentioned, your first holster was the Zerobulk. It’s still in the line. What is the enduring appeal of this design?
JS: I still use the Zerobulk almost every day. I love hearing from people that the holster that started it all is the one they’ve been using for years. It remains one of our more popular holsters because of its simplicity and longevity in the market.
SB: Comfort and concealment are high on the list for most concealed carry users. How does
Versacarry meet both of those needs?
JS: We do this by eliminating unnecessary mass and combining novel materials to create cuttingedge designs that emphasize both comfort and concealment. These industry-leading attributes can be best seen in our Comfort Flex Deluxe and Comfort Flex Custom lines of holsters. The Comfort series of holsters continues to lead the way for the combination of comfort and concealment.
SB: How have you seen the popularity of hybrid holsters grow for Versacarry?
JS: We have seen that if a holster isn’t comfortable, people won’t carry it. Some of our top-selling holsters, such as our Comfort Flex Custom, are hybrid combinations. I think that is a big reason we have seen our hybrid line continue to grow and be successful; people are looking for comfort. Our padded hybrid holsters combine a custom-molded polymer front, durable water buffalo leather, and a pillowed foam back. The combination of these materials securely holds the firearm in place for confident draws, but allows for more comfort in all-day wearing.
SB: Polymer holsters are very popular right now. But leather holsters still seem to appeal to some CCW users. What are the benefits of each?
JS: Some of it does come down to preference. Leather holsters tend to be more comfortable, personable, and unique. No leather holster is exactly the same, because no two leather hides are the same. Polymer holsters by nature are
more rigid in design and allow for easy re-holstering and more retention adjustment. As opposed to leather, which has a much more hand-built feel, polymer has a more modern and industrial characteristic. Although we offer either option, our hybrid holsters combine the best elements from both types of materials to create the best of both worlds.
SB: IWB and OWB holsters dominate the market, but you still offer shoulder models. What’s the appeal of this design to your customers?
JS: Someone who has never worn a shoulder holster might be surprised by how comfortable they are. This comfort can be enjoyed in a variety of settings, from a black-tie event to mending a fence on the ranch. Currently, we offer two shoulder holsters, one with an all-leather construction, one with a hybrid-polymer construction. These options offer both comfort and value, which is why our shoulder holsters are so loved.
SB: How important is it for Versacarry products to still be made in the USA?
JS: Having quality, American-made gear is of the utmost importance. By doing all our manufacturing in Texas, we are able to oversee every aspect of the production process. This allows us to maintain and hold the highest standards and employ honest, hard-working Americans. (versacarry.com)
Leupold believes continuing to design and build its products in America gives it a big leg up on the competition.
The latest generation of riflescopes and red-dot sights provides a strong testament to the ongoing innovation seen in the shooting optics. Industry legend Leupold & Stevens is at the forefront of much of that development, and for more than 75 years it has designed some of the most renowned riflescopes in the industry. The Oregonbased manufacturer continues to lead the way with a variety of award-winning optics, including the DeltaPoint Micro, a low-profile red dot designed for concealed carry.
Leupold introduced the DeltaPoint Pro to the shooting world in 2016. Since that time, the reddot optic has become a best-seller. Elite military
teams around the world use it.
The recently introduced DeltaPoint Micro is Leupold’s first red dot designed specifically for concealed carry. Measuring a compact 1.25 inches tall, the low-profile optic mounts on a handgun’s rear-sight dovetail at the same height as factory irons. It conceals easily and provides lightning-fast target acquisition.
According to president and CEO Bruce Pettet, Leupold entered the concealed-carry reddot market because they recognized an opportunity to lead that category. “We have a lot of experience making performance red-dot optics. We wanted to take that experience and drive it into something that we felt would be really strong around concealed carry,” he says. “If you get behind the DeltaPoint Micro and actually spend some time with the optic, you’ll be
amazed at how accurate it will make you. It’s going to really change what people think about having optics on concealed-carry guns.”
Leupold isn’t focused on being the largest optics maker in the world, says Pettet. Instead, they’re concentrated on being the best. Their goal is to deliver the highest-quality optics that shooters can count on in any situation. Pettet cites the Leupold Mark 5HD as a prime example. Development of the award-winning riflescope took three and a half years of non-stop iterating, testing, and tweaking using in-house systems and processes that the company developed over decades.
“When you’re on the top of the mountain and you’ve finally drawn a sheep tag after waiting 25 years, there’s no FedEx that shows up to replace your riflescope. It has to work—so we have to guarantee performance. To do that, you must have great quality systems like we have,” Pettet says. “More importantly, we outfit a lot of our warfighters and a lot of our law-enforcement professionals with our optics. Same thing there—it has to work. They’re in life-and-death situations. There’s a moment of truth when that optic absolutely has to perform. It gives me chills talking about it, but I love the fact that our optics come through when they have to.”
Leupold has been making optics in the U.S. since Fred Leupold and Adam Volpel founded the company in 1907. Today, Leupold & Stevens, Inc. employs approximately 750 team members—including nearly 85 highly skilled engineers—at their facility in Beaverton, Oregon.
Leupold’s ultimate goal is to design high-quality optics that shooters and hunters can count on in any situation.The DeltaPoint Micro red-dot sight was designed specifically for concealed carry.
“We have a great team. We have a team that knows how to win. Right now, we are at an all-time level of performance on every metric of the business,” Pettet says. “It’s because we have a team that is very focused on making a great product, on building a great brand, and a culture that supports that.”
Remaining a successful family-owned business for more than 100 years is a remarkable feat for any company. The fact that Leupold continues to manufacture all their riflescopes in the United States makes the achievement that much more impressive. Pettet believes that much of their success can be credited to keeping their operations in Oregon.
“I understand why other people don’t do it. It’s really hard. It’s a lot easier to go over to a factory in Asia where there are three or four brands coming down the line and you stick your logo on there. We could do that and probably sell some for a short period of time at lower price points. But at the end of the day, the expectation of our consumer is that when they get a Leupold, they’re going to get an American-made quality riflescope that’s going to deliver. We think it’s an advantage, and we have a great team here that proves that every day.”
COMING
The
Key Features:
▪ Made in USA
▪ Stronger than KYDEX
▪ Optics Ready
▪ Lifetime Warranty
▪ Will not Deform
▪ Body Contoured
▪ Low Print
▪ Forward Cant
▪ Injection Molded
Continuing to Innovate Leupold has several new products currently in the works. That includes further models of the DeltaPoint Micro, ensuring it will be compatible with an even more diverse array of popular handguns. Leupold is also planning to expand their VX-family of riflescopes. However, Pettet is careful not to reveal too many details before they’re ready to go to market.
Fits:
▪ Glock G42/G43/G43X
▪ SIG Sauer 365/X/XL
▪ Smith & Wesson M&P Shield+
▪ Springfield XD Sub-Compact
▪ Springfield Hellcat
▪ Taurus GX4
MANY MORE
The Stealth Operator Micro Compact is designed to fit the industry’s most popular micro compact handguns with Frame-Lock Technology™ ensuring positive retention with no adjustments needed.
The big trend this year is LPVO (Low-Powered Variable Optics). These are riflescopes that combine features of red dot reticles for close, fast shooting with features of MIL or MOA reticles for long-distance precision. Long-range riflescopes are also hot this year. Here’s a look at the new glass being offered.
Apex Optics’ flagship Rival 4-32x56mm riflescope (SRP: $2,000) is purpose-built for dynamic long-range PRS-style competitions. Features include CLR (pronounced CLEAR) or Competition Long Range reticle, tactile precise turrets, and 4X to 32X magnification range. The Edge 1-10x24mm riflescope (SRP: $1,300-$1,500) is designed for tactical situations or as a lightweight hunting scope. Features include ED glass, a 24mm objective lens, a 34mm onepiece tube, a first focal plane mil reticle, and locking mil turrets in 0.1 mil-per-click configuration. The customdesigned KLR (Kombat Long Range) reticle merges the needs of the LE and military user to rapidly engage targets at short and medium range.
The Hunter 3-15x44mm hunting scope (SRP: $1,000-$1,200) is a perfect marriage of features in a lightweight package. It weighs just over 23 ounces with a 30mm tube. The first focal plane Hunter Long Range (HLR) reticle is made specifically for hunters looking to make short-range or long-range shots.
The Summit ED 10x42mm (SRP: $500) and 12x50mm (SRP: $600) binocular series features Japanese ED glass with a seven-layer coating system for superior light transmission in a lightweight package. The 10x42mm weighs just 24 ounces; the 12x50mm weighs 32 ounces. Either is a good choice for western hunters who don’t want to carry both a spotting scope and binoculars. (apexopticsco.com)
The ArmaSight Contractor 640 series of feature-rich thermal weapon sights include two models: a 1.5-6x25mm (SRP: $5,299) and a 3-124x50mm (SRP: $5,699). Both units can be used in all environmental conditions to improve object detection in low-contrast daylight, total darkness, or through smoke, haze, and even light fog. Features include a 60 Hz 1024 x 768 display resolution, USB and WiFi video streaming, four hours of onboard video recording, and low-battery consumption from standard CR123A batteries.
(armasight.com)
BARSKA
Are your customers looking to whack varmints at a distance? Barska has expanded their mid-level Varmint Series of riflescopes with three new models: a 3-12x44mm (SRP: $298) built on a 30mm tube and a 4-16x40mm in two configurations. One has covered turrets and rings (SRP: $263), the other has tactical turrets (SRP: $275). All models are built with a mil-dot reticle.
(barska.com)
The all-new 2023 Super Yoter 3.5-24x50mm LRF use a rigid, hard-anodized aluminum-magnesium alloy body with quick-detach mounts. Features include LRF Constant Scan Mode up to 1,200 yards, and a ballistic app works with the reticle for precise aiming even in rainy weather. In addition, it’s powered by common AA batteries. The new Hogster Charge 3.0-12.0x25mm Digital Night Vision Riflescope is a true NV scope with a high-sensitivity HD 4um sensor capable of performing on par with Gen2+ NV devices at a fraction of the cost. Features include eight reticle patterns. (beringoptics.com)
The Hardline family of riflescopes includes a wide variety of LPVOs for competition, hunting, and defense situations, all built on a fat 34mm tube for fast target acquisition. There is also an illuminated SFP TR1-MOA or TR-1 MIL reticle. The 1-10x28mm (SRP: $650) features up to 10X magnification power. The 1-8x28mm (SRP: $550) offers up to 8X power. And there is a 1-6x24mm (SRP: $450) equipped with 6X magnification power. All come with flip-up scope caps and a throw lever. (crimsontrace.com)
The heavy-duty EXPS-HD features an all-aluminum housing and provides users with an enhanced field-of-view for better situational awareness. The waterproof, fogproof, and battle-tested sight works even if the sight window breaks or becomes partially obstructed. The unit is powered by a single CR123 lithium battery. Integrated into the housing is a locking, adjustable quick-detach base. The 68MOA ring and 1MOA aiming dot provides uncompromising speed to target and accuracy. Both night-vision and non-night-vision compatible models are available.
(eotechinc.com)
The new Passion 4-12x50i hunting riflescope (SRP: $699) features a one-inch tube and large 50mm objective lens for optimal light transmission. It is equipped with the G4i reticle that was designed for fast and accurate shot placement even in the lowest or brightest light conditions. Power is via the proprietary iCONTROL illumination system. The ultra-premium SPECTRA 6X 1.5-9x44i (SRP: $950) is now available with the popular all-purpose G4i reticle.
A new version of the first focal plane GPOTAC 4.5-27x50i riflescope line will feature a reticle that has been custom-designed for PRS competition. The new scope uses a 50mm double HD objective lens system coupled with high-transmission lens coatings for enhanced resolution. The robust 34mm main tube, built from a solid, one-piece aluminum block, is dustproof, waterproof, and nitrogen-filled for strength and durability. Custom-designed turrets are milbased and include a zero-stop and lock system. The scope comes with a throw lever, cleaning cloth, see-through bikini ocular and objective lens scope covers, and an extra CR2032 battery. SRP: $1,499.99.
The new 4.5-27x50i is designed to work in tandem with GPO’s new 15-45x60 FFP Tactical Spotting scope that employs the same reticle. The grid markings on the spotting scope reticle and the riflescope reticle are identical in appearance and size to ensure familiarity and sight picture synergy of the user. Both reticles offer the same level of fidelity and utility, whether it is marking a target, assessing distance, or holding a ballistic offset without the need to adjust elevation and windage turrets. The two products work in tandem and make the process of spotting, assessing, and successfully acquiring the target flawless. The spotting scope is sold separately. SRP: $1,299.99. (gpo-usa.com)
Easy-to-rack slide
Double stack 13-round capacity
Slide-mounted optic ready
Hawke’s latest entry into the LPVO space is the Vantage 30 WA FD IR series (SRP: $550) that features an L4A fiber dot reticle that gives an intense, bright red illuminated center dot with 11 brightness settings. Four configurations are available: 1-4x24mm, 1-8x24m, 2.5-10x50mm, and 3-12x56mm. Designed for AR platform rifles, the new Prism Sights (SRP: $300) include three new models. The 1x15mm features a speed dot reticle with center dot and horseshoe. The 4x24mm and 6x36mm models are equipped with a BDC reticle designed for 5.56 NATO ammunition. All are supplied with a low-profile mount and a lower one-third co-witness mount.
The new Frontier LRF binocular line uses high light transmission optics and a red-colored OLED display to make viewing and distancing the target clear and fast. LFR modes include Distance, Rain, Hunt, Near, Horizontal Distance, and Angle. Available in an 8x42 model (SRP: $1,329) with a range of 1,968 yards and a 10x42 model (SRP: $1,439) with a range of 2,515 yards. (us.hawkeoptics.com)
The iRayUSA Rugged Infrared Compact Optics (RICO) G-LRF is the first addition to InfiRay Outdoor’s family of thermal riflescopes to include an integrated laser rangefinder. The RICO G-LRF is available in two models: the GL35R - 384x288 35mm and the GH50R - 640x512 50mm. The RICO G-LRF maintains many familiar RICO characteristics, including a four-button layout, compatibility with the AD-RQD quick-release mount, similar software style and menu functions, high-speed germanium objective optics, and an HD OLED display. In addition, the G-LRF brings never-before-seen features to market for InfiRay Outdoor, including a new high-density 26650 battery configuration and InfiRay Outdoor’s newly integrated high-performance 905nm LRF micro-module. (irayusa.com)
A new version of the Absolute 5-40x56mm (SRP: $1,187) is equipped with a parallax wheel and an illumination switch positioned on the same side knob. The thin 550-ballistic reticle is designed to avoid impairing target acquisition while also being dual illuminated. The new Armada riflescope series includes a 4-16x50mm (SRP: $567) with a German-4 reticle and a 6-24x56mm (SRP: $643) with a fine crosshair reticle. Both feature a 30mm tube and a new parallax system that offers spot-on measurement. (konuspro.com)
INTEGRIX is a new line of premium rifle optics built with Japanese OHARA and German SCHOTT glass. Four models include a 1-8x28mm (SRP: $1,399) with an A1 MOA reticle suited for the AR platform, a 3-12x50mm (SRP: $1,499), a 3-18x44mm (SRP: $1,599), and a 4.5-27x56mm (SRP: $2,199)—all with a A2 MOA reticle. All scopes feature an FFP red and green illuminated reticle, 34mm tube, push-pull lockable turrets, and adjustable parallax. Zoom is smooth, consistent, and accurate. (leapers.com)
March is launching two new models. The 1.515x42mm FFP scope (SRP: $3,050) produces a bright high-resolution image. It is also lightweight and compact and is designed for hunting and for precision semiauto platforms. Features include Shuriken-shaped lockable turrets and a 34mm tube. The 8-80x56mm SFP High Master Scope (SRP: $4,500) is an entirely new scope. It has a 25-degree wide-angle eyepiece, which is 25 percent wider than the standard 20 degrees, giving the shooter a wider field of view. This riflescope is equipped with Super ED lenses that can handle mirage better than ED lenses. (marchoptics.com)
The new MeoSight IV red dot reflex sight (SRP: $299) weighs just 1.2 ounces and has an ultra-low profile, making it ideal for handguns. The sights feature a 3 MOA dot with five adjustable illumination levels and is powered by a commonly found CR1632 battery for up 30,000 hours of use.
(meoptasportsoptics.com)
The 3-18x42mm is a compact, powerful, and versatile hunting riflescope. (SRP: $3,329-$4,002, depending on reticle and turrets.) The design combines superb image quality with a great field-of-view along with extremely high light transmission. Features include an SFP illuminated LP7 reticle. New to the PM II High Performance series is the 6-36x56mm (SRP: $4,540-$5,530, depending on reticle and turrets). It is a great option for mid- to extreme-long-range shooting. This compact, lightweight scope is equipped with the new LPI illumination and a stacked knob for parallax and illumination brightness. The illumination control is the smaller, outermost knob. It uses a simple and clean P5FL reticle based on the military sniper P4FL reticle. The 1-8x24mm PM II ShortDot Dual CC (SRP: $5,460-$5,780, depending on reticle and turrets) combines an illuminated red dot in second focal plane with a first focal plane tactical reticle. The sweet spot for this scope is both close-combat and mid-range use. Use the red dot sight for quick engagement for close targets while the mil-dot-based reticle can be used for accurate ranging and compensation for hold-offs and holdunder/over at distance targets.
(schmidtundbender.de/en)
The DS35 is the first digital scope to use a new 800x800 circular LTPS display that provides a natural viewing experience such as that found with a conventional scope. The CMOS sensor and a lux rating of .0001 help deliver incredible resolution, and the integrated ballistic calculator assists in accurate shot placement. The patented lens cap provides a free focus design that allows the user to shoot with the lens cap on; this is done by viewing through a small hole that controls light transmission through the scope.
The 100mm eye relief provides comfort as well as safety from rifle recoil. An integrated 1,200-meter laser rangefinder accurately calculates range distances, and the IR light is effective up to 350 meters. The self-activated video recording provides the user with the ability to save 20-second video clips to the on-board TF card. Multiple image modes provide adaptability to a variety of environments, and the multi-function control knob allows the user to quickly change between functions.
The entire device is rated IP67 waterproof, and WiFi connectivity to an Android or IOS device is provided. The DS35 offers six digital reticles and two colors to personalize to your individual needs. SRP: $999. (pard.com)
Pulsar’s advanced multispectral Thermion Duo DXP50 riflescope combines high-tech thermal imaging with the clarity and vividness of a full-color daytime optic. Designed primarily for hunting, it has a detection range of 1,800 yards, and with its picture-in-picture feature, hunters can simultaneously find an animal through dense fog or foliage with its 640x480 high-sensitivity thermal sensor while observing the area around it in full color 4K HD video. The Thermion Duo DXP50 includes oneshot freeze zeroing, 1024x768 photo and video recording with audio, Wi-Fi integration with the Stream Vision 2 app, and advanced image processing. With its solid aluminum-alloy construction, it is both shockproof and waterproof, with an IPX7 rating, and capable of withstanding the most rigorous hunting conditions. With six hours of battery life, the Thermion Duo DXP50 is a great optic for extended nighttime hunts. With its full range of features and capabilities — fast aperture F50/1.0 thermal lens, enhanced detail, clarity, and contrast, multispectral viewing modes and more — the Thermion Duo DXP50 represents the future of hunting and digital optics. (pulsarnv.com)
The OPSIN DNVM1 (SRP: $2,595) is a helmet-mounted, color, digital night vision monocular. Features include an extra-large 1920x1080 HD micro-OLED display and minimally designed menus and metadata overlays to keep the operator’s field of view broad and clear. The user-selectable frame rate, adjustable from 30/60/90 fps, offers imperceptible latency to adapt between moving or stand-and-stare operations. OPSIN is durable and lightweight at only 10.6 ounces. (sionyx.com)
The new Predator 8 premium hunting scope line offers repeatable and precise reticle adjustment for that once-in-a-lifetime shot with 8X zoom magnification range. Three models include a 2-16x42mm (SRP: $2,700), 3-24x50mm (SRP: $2,185), and 4-32x56mm (SRP: $2,300). All feature an integrated ballistic turret that ensures precise trajectory for up to four different distances. Available with an illuminated SCR-MOA or E3 reticle. (steiner-optics.com)
The EL Range Tracking Assistant binocular is now available in an orange armoring finish. These redesigned binoculars allow you to transfer your own ballistics data to make elevation corrections in MRAD, MOA, or clicks. Two models include an 8x42mm (SRP: $3,999) and a 10x42mm (SRP: $4,110). The new 17-40x56mm ATC (SRP: $2,610) and STC (SRP: $2,610) compact, lightweight spotting scopes are designed to pack light and be used with or without a tripod. They weigh about 35 ounces apiece. The STC straight eyepiece unit is 11.2 inches in length, the ATC angled eyepiece is only 10.2 inches in length. Both are available in green or orange armor finish.
(swarovskioptik.com)
Trijicon Compact ACOG models (SRP: $1,357) are now available with new quick-release mounts featuring Trijicon Q-LOC Technology and Trijicon Advanced Combat Reticles (TAC-R). Q-LOC features multiple proprietary recoil lugs to ensure total rail engagement. Shooters can easily remove and re-attach an optic without the need to confirm zero. The 1.5x16s and 2x20 ACOGs now feature Trijicon Advanced Combat Reticles (TAC-R) in both the RTR .223 and RTR 9mm PCC reticles. Both are battery free and use daylight-bright center-dot illumination and have BDC holds. These reticles enable quick target acquisition with both eyes open.
(trijicon.com)
Engineered for the DIYer who owns or maintains multiple Glock pistols, the DIY-Series Inline Rear Sight pusher reduces the force needed to install XS Sights up to 50 percent. Users can easily complete a wide range of sight installs on all Glock slides and install optic/ suppressor height sights. The DIY-Series also allows sight installation or windage adjustment on slides with an optic mounted on the pistol.
The open-top design allows for fast setup and easy visual centering. The tool and bit feature a built-in measuring scale for precision windage adjustments. The locking wedge secures slides in seconds. Simply slide the non-marring brass bit into the dovetail and insert the wedge. The kit includes a rear sight pusher, steel Glock Front Sight Tool, oil, and thread locker. Fits all Glock OEM and aftermarket slides. SRP: $150. (xssights.com)
The all-new first focal plane LRP S3 riflescope is designed for long-range precision shooting and hunting. Features include an impressive total elevation travel and proven ZF-MOSi and ZF-MRi reticles with daylight visible illumination. Two models are available: the LRP S5 318-50 (SRP: $2,199) with 3.6-18X magnification and 50mm objective and the LRP S5 535-56 (SRP: $2,499) with a 5-25X magnification range and a 56mm objective. (zeiss.com)
Consumers have a lot of options. So, too, do retailers.
by Michael D. FawAccording to a report released by the National Shooting Sports Foundation (NSSF), at least 5.4 million people purchased a firearm for the first time in 2021. Many of those new firearms owners purchased a handgun for self-defense. Similar numbers of new gun buyers were seen in 2020, and handguns also made up a large percentage of those buys.
Now that the new handgun owners have had time to become familiar with the firearm they bought and begin to enjoy the many benefits of gun ownership, some are now returning to gun shops to make upgrades, including new sights. Are you properly serving these customers?
You should.
Some new handgun owners have discovered difficulty in patterning tight groups on their target or are struggling to see the rear and front sights at the same time when shooting. Your inventory of handgun sights could offer the upgrades—from fiber optics and tritium replacement sights to red-dot sights and lasers—that will help these customers overcome those sighting issues.
The first step is to ascertain the primary purpose of the handgun. Is the owner interested in self-defense or will the gun be used for casual plinking or competition? The second step is knowing the full details of the handgun, be it revolver or semi-auto, on which your customer wishes to install new sights. If they don’t have the gun with them, ask them for the make, model, and the year it was made. You can’t really help them select the right sight without this information. If they are fuzzy on the details, pull up the manufacturer’s product information website page where you can verify a model’s features and year of production. This is important, as manufacturers often change grips, frame sizes, slide dimensions, and other parts of a handgun line from year to year, and those changes will determine what new sights you can—or cannot—install on the handgun the customer wishes to upgrade.
For example, Springfield Armory’s Hellcat Compact pistol permits the owner to change front and rear sights or add a red-dot sight into a slot-cut feature atop the slide. Springfield Armory also recently released upgrade slides for some of the company’s other pistol models, and those new slides have optics-ready slots cut into the slide’s top. Some pistols, such as Ruger’s Security-9, have built-in rails under the muzzle and ahead of the trigger guard that will permit customers—or you and your employees—to install various lights and some laser sights. Some Kimber pistols are also equipped with rails. Unfortunately, many compact pocket pistols with polymer slides have molded sights that cannot be replaced. This is an opportunity to offer your customer a trade-in deal or a
chance to buy a new firearm that better meets their needs.
The third step is to discuss the various sight options. There are three basic types: reflex (red dot) sights, fiber-optic and tritium sights, and lasers. Reflex sights, also known as dot sights or red dots, use a dot reticle that the user places on the target to take the shot. Reflex sights have no magnification but offer unlimited eye relief. They are easy to use and are a good choice for older shooters who have problems aligning iron sights. Reflex sights also are compact, lightweight, and have a small footprint. Dot reticles come in a variety
Replacement-grip lasers for revolvers and pistols fit a wide range of guns from smaller pocket pistols to the iconic full-size 1911. of sizes and colors. Though often referred to as red dots (the original models featured red dots only), newer versions can also be had with green and blue dots. Bushnell, Sightmark, Leapers UTG, Burris, and Leupold are good choices. So is EOTECH. (Technically, the EOTECH version is an LED, rather than a reflex, sight, but it serves the same purpose.)
Fiber-optic and tritium sights are available in various styles and colors (red and green are most common), and customers only need to place the glowing front sight between the two dots—or atop the single post—normally seen on the rear sight. This permits quick alignment of the three dots (sights) for shooting. A fiber-optic sight seems to glow as you aim because the fibers contained in the tube gather available light, making the sight more visible in low-light conditions. You should stock a wide variety of styles from manufacturers like Tru-Glo, Trijicon, and Hi-Viz.
Tritium sights generally provide two rear white dots and one larger front white dot on the back of the front sight post. Those dots of radioactive tritium glow in total darkness and appear standard white during daylight conditions. Many standard LE and military pistols use these sights to aid with sight alignment. XS Sights is a good source. So are Trijicon, Night Vision, TruGlo, and Ameriglo. Fiber optic and tritium sights are a more affordable option than lasers and most models do not change the profile of the handgun.
Laser sights are available in three basic models: replacement grips with a built-in laser sight, laser
Red laser sights are normally more affordable than green laser sights. Green laser sights are often more visible in brighter light.
sights that mount onto the trigger guard, and a laser sight that attaches to a rail on the firearm. In most cases, laser sight manufacturers recommend that the accessory rail be at least one inch long to ensure a secure fit.
Replacement-grip lasers for revolvers and pistols fit a wide range of guns from smaller pocket pistols to the iconic full-size 1911. In most cases, the replacement grips require the use of a screwdriver or Torx driver to remove the old grips from the frame. You then install the new grips and reinsert the screws. This remove-and-install process generally takes about 10 to 15 minutes.
For the compact laser sight units—these are generally the size of a box of matches—determine if the pistol has an accessory rail and if the laser sight attached to the rail is easy to reach with a finger and activate. The standard rails found on most pistols are Weaver and Picatinny rails. There are also laser and light combination products that can be installed on nearly any firearm with an accessory rail. An advantage to the buyer is that these laser sight-and-light combo units can often be easily removed from one firearm with accessory rails and installed on another firearm with rails.
If the pistol can use a laser sight that attaches to the trigger guard, you may want to do the
installation in house. These are often two-piece units that first require installation of the battery, then snapping the halves over the trigger guard. You then install several small screws to secure the laser sight in place. You may need a very small screwdriver to install the screws.
Another question: should the customer buy a green or red laser sight? Red laser sights are normally more affordable and use less battery power than green laser sights. They are also generally more available in a wider range of models to fit a larger number of pistols. Green laser sights are often more visible in brighter light, but they tend to be more expensive and use battery power quicker. At this point, it is entirely appropriate to ask if the customer is color blind, in which case the purchase of this product is problematic.
Battery type is also important. Many sights run on easy-to-find, standard lithium and wafer-style batteries. Some laser sights, however, require special from-the-manufacturer-only batteries that can be expensive and difficult to obtain.
Several laser sight manufacturers, such as Streamlight, Viridian, and Crimson Trace, offer laser sight-and-light combination units. If the customer is often alone late at night in dark parking garages or will be closing a business after hours,
this option is well worth consideration. If the customer shows interest here, remind them that the overall size of the firearm and its shape will change, and it may no longer easily fit into a holster, handbag, vehicle, glovebox, or a nightstand.
Once you—or your employees—have the precise handgun model information in hand, the hunt for new sights can begin. Now is the time to look at options you sell (or can order quickly) and to determine a ballpark price the customer is willing to spend. You must also determine if you can install the sights under consideration or will have to refer the customer to a gunsmith.
Be sure to let the customer know that installing new front, rear, or rail- or slide-mounted sights could change the profile of the gun, which could require the purchase of a new holster. If the customer plans to carry the handgun concealed, determine if any new sight being considered for installation could snag on clothing or otherwise make drawing more difficult.
This is also the best point in a sales discussion to show your customer some sight options. When possible, have the fiber-optic sights, laser sights, or red dots installed on a firearm (or a blue gun) and
let the customer see the sights with their eyes and feel the gun in their hands.
Sight activation is also an important consideration. Does the sight have an auto-activation feature? If not, explain in detail how the sight can be turned on. In the case of some lasers, there are tabs and activation pads that naturally fall under a finger when the firearm is gripped normally. That ease of operation and activation also becomes more important during times of stress.
Make sure to tell the customer that new sights must be properly zeroed and that practice is required to become a proficient shot. Obviously, no mention of practice would be complete without asking whether they need ammunition, and, if you have access to a range, would they like to reserve a lane and time.
If all this seems like a huge investment in time on the part of you and your staff, know this: it is. But quickly turning a sale just to hear the register ring is penny wise and pound foolish. If that customer walks away with a sight that doesn't perform to expectations, you'll have to deal with the consequences.
Above all, make sure that you and your staff welcome these new shooters with open arms. They’ll pay you back in the long run for your courtesy and interest in meeting their needs and wants.
The prevailing notion for years was that American hunters and shooters don’t like straight-pull rifles. Savage went against the grain and changed that narrative with the release of the Impulse.
by Brad Fitzpatrick
Straight-pull rifles have been popular worldwide for some time, specifically in Europe where rifles like the Merkel Helix, Blaser R93/R8, and Heym’s SR 30 are popular choices for big-game hunting. Affection for straight-pulls never made it to this side of the pond, though. Ever since I was a boy and marveled at the first straight-pull rifle I saw in a magazine, the messaging has been the same: the straight-pull design was never going to make it in America, the land of hot dogs, baseball, and the Remington 700.
Like so many other things, that all changed in 2020. Rumors were circulating that Savage was working on a top-secret project that was a major departure from anything the company had previously offered. Many suspected a semi-auto pistol (the Stance pistol did indeed arrive shortly afterward), and some thought the classified project might be a new lever gun. I haven’t met anyone except those with inside knowledge who expected a straight-pull, but that’s what Savage launched. It was called the Impulse, and it sent shock waves through the industry.
“Savage saw an opportunity, and we felt we could bring an unmatched solution to the market,” says Beth Shimanski, Savage’s director of marketing. “As with any of our products, we focused on bringing a high-performance, innovative, but most importantly, an accurate rifle to consumers.”
To be fair, the Savage is not the first or only straight-pull in production by an American company (the Browning T-Bolt predates it by over 50 years), but the Impulse was the first modern straight-pull centerfire hunting rifle to come to pass. One reason that straight-pulls are not as popular as bolt-actions in the States is that straight-pulls are more complex and costly to build. Bolt guns feature rotating lugs that are manually locked into place by rotating the bolt handle. This solid steel-to-steel lockup makes properly built bolt guns extremely strong because the sturdy lugs at the front of the bolt are locked in position and cannot release until the bolt is cycled.
Building a safe, reliable straight-pull requires a bolt that does not rotate yet is strong enough to be safe and prevent the bolt blowing backward into the shooter’s face in the event that safe pressure limits are somehow exceeded. Different straight-pull rifle manufacturers have their own recipes for building safe straight-pull rifles, but innovations and outside-thebox engineering and design has been one of Savage’s strong suits over the past couple of decades (think AccuTrigger, AccuStock, et al). To make their straight-pull safe and fast-operating, Savage developed something called Hexlock, and it’s the heart of the Impulse rifle.
When the Impulse’s bolt is closed and the bolt handle is rotated forward, a plunger within the bolt drives six ball bearings outward and into recesses within the barrel extension. At this point the bolt is locked into position, and the bearings actually tighten relative to pressure increases. When the bolt handle is
rotated rearward, the plunger moves out of position and the bearings retreat into the bolt body, allowing the bolt to cycle.
The system is safe, but it’s also extremely fast compared to a bolt action. Cycling a traditional bolt gun requires four steps. First, the bolt handle must be elevated to unlock the lugs; second, the bolt must be retracted to extract and eject the spent round; third, the bolt must be run forward to chamber a round; fourth, the bolt handle must be rotated to lock the lugs. A straight-pull eliminates bolt lift and lowering, so with practice you can cycle these guns very quickly. What’s more, you don’t have to lift your head and break your sight picture when firing.
“Confidence in your follow-up shots is crucial for hunters. It doesn’t matter if it is a grizzly bear in Alaska or a pig in Texas, I can say follow-up shots are quicker with the Impulse rifle,” says Rob Gates, Savage’s vice president of sales and marketing. “In both situations, I never lost sight of my target. My cheek never left the stock, and my eyes stayed focused on the animal.”
Top: The Impulse Predator has a detachable 10-round AICS-pattern magazine. Bottom:
The Hexlock system is safe and fast, and it’s certainly one of the most substantial developments from a company with a well-deserved reputation for innovative firearm design. At the same time, Hexlock is hardly the only innovative feature found on Impulse rifles. The bolt handle is removable and reversible, which means in a few easy steps you can swap this rifle to accommodate right- and left-handed shooters. The bolt head is actually free-floating and interchangeable, and the quick bolt-release button on the rear shroud of the bolt allows you to release the ball bearings and cycle the bolt even with the safety engaged (which
is also why the traditional three-position Savage safety has been replaced with a two-position tangmounted safety). The aluminum receiver has a 20 MOA rail machined to it, so there’s no need to purchase and mount scope bases. Existing features, such as the adjustable (and extremely safe) Savage AccuTrigger and the AccuFit stock, have found their way onto this gun as well. The AccuFit allows the shooter to adjust comb height and length of pull, and since this rifle also comes with a reversible bolt handle you truly can customize the Impulse to fit just about any shooter. Several models are equipped with Savage’s clever AccuStock, which comes with a rigid aluminum chassis for maximum accuracy.
There are currently four different Savage Impulse models available. The Impulse Hog Hunter ($1,379) is available in 6.5 Creedmoor, .308 Win., .30-06, and .300 Win. Mag. and comes with a detachable box magazine, OD green polymer AccuStock, and 5/8x24 threaded carbon-steel barrels measuring from 18 to 24 inches. As the name implies, the Hog Hunter is indeed a perfect pig rifle because it allows the shooter to fire very quickly when a sounder approaches.
The Impulse Predator ($1,379) is designed with the dedicated coyote, cat, and varmint hunter in mind and comes with a detachable 10-round AICSpattern magazine and a 20-inch medium-contour threaded barrel. The Mossy Oak Terra Gila camo AccuStock looks good and blends into a variety of habitats. Like the Hog Hunter, the Impulse Predator’s stock has soft-touch inserts and the oversized trigger guard offers plenty of room for
shooting while wearing gloves. The Predator version is chambered in .22-250 Rem., .243 Win., 6.5 Creedmoor, and .308 Win.
Though it was primarily designed with hunters in mind, long-range target and competition shooters will appreciate the Impulse Elite Precision rifle ($2,499 to $2,799). The Impulse Elite Precision shares many of the same features and design elements you’ll find on Savage’s bolt-action 110 Elite Precision:
The AccuFit stock allows the shooter to adjust comb height and length of pull, helping to customize gun fit to any shooter.
Designed with long-range and competition shooters in mind, the Precision Elite Impulse features an MDT one-piece ACC aluminum chassis and full-length ARCA rail and M-Lok slots, 1.5 to 4-pound AccuTrigger, and a Palma contour stainless-steel barrel with brake.
an MDT 1-piece ACC aluminum chassis and fulllength ARCA rail and M-Lok slots, 1.5 to 4-pound AccuTrigger, and a Palma contour stainless-steel barrel with brake. The Impulse Elite Precision is available in popular target chamberings from 6mm Creedmoor to .338 Lapua.
The Hog Hunter and Predator rifles, both of which weigh just under 9 pounds, aren’t particularly light rifles. That’s not an issue for stand hunting, but Savage recognized the need for a lighter gun for high-country hunters. That led to the 2022 release of the Impulse Mountain Hunter ($2,437) which, with its carbon fiber-wrapped PROOF Research barrel weighs in at as little as 7.2 pounds.
RANGE TIME WITH THE IMPULSE
I’ve tested several models of Impulse rifles, most recently the trimmed-down Mountain hunter version, and there are a few takeaways from those experiences that are worth noting.
First and foremost, even though the Impulse can crank off very fast follow-up shots there is a learning curve for those of us who have spent the vast majority of our hunting careers behind a traditional turn-bolt rifle. The Impulse takes practice. It takes finesse. With time, however, you can learn to shoot this gun very quickly.
The secret, it seems, is to learn not to do too much of the work when cycling the rifle. My experience (and I’ve heard this from other shooters as well) is that the natural reaction of a bolt-action shooter is to try to apply more pressure to the bolt handle than is required. It’s a simple flick of the wrist, straight forward and back. Bolt-gun shooters must resist the impulse (pun intended) to rotate the bolt during manipulation. With practice, however, you can indeed learn to shoot this gun faster than a traditional bolt-action.
I had no feeding, extraction, or ejection issues with the Impulse Mountain Hunter during testing, though for a brief moment I could not get the bolt back into the rifle during routine cleaning. The trick is to rotate the handle back and release the internal plunger so the bolt can slide into place. My failure to thoroughly read the manual notwithstanding, this gun performs well.
And boy, is it accurate. With good loads, a quality optic, and a competent shooter, the Impulse Mountain Hunter is a three-quarter-minute rifle. Not occasionally, but consistently. That’s not surprising, though, as Savage has built their reputation by producing accurate rifles.
It’s a new day for Savage, and a new day for American shooters. The first domestic straight-pull has arrived with the release of the Impulse, and against all odds it seems to be convincing American hunters to give straight-pulls a shot.
(savagearms.com)
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Asa ghillie in southern England’s roebuck belt, Rob Gearing experienced the full dichotomy of fixed rifle bipods as he guided clients to twitchy woodland deer. “Some 90 percent of the time, my bipod was in the way, but I always figured that was a fair trade for the 10 percent of the time when I really needed it,” says Gearing, whose transactional relationship with retractable bipods reached a climax one evening as he guided a wealthy Scandinavian client to a trophy Sussex buck. “I didn’t have a bipod on the gun, and we decided to let that deer go rather than making a low-odds shot without it,” he says.
Soon afterward he started tinkering around with alternatives to the indispensable Harris bipod that he mounted to the front sling stud of his rifle when he needed
With its roots in alpinism and aerospace, Spartan Precision aims to give hunters and shooters simple, versatile bipods, tripods, and more.
to make a dead-certain shot. At the time, Gearing was moonlighting as a ghillie. His main occupation was in the British aerospace industry. But his passion was mountaineering, summiting peaks around the world with only the gear he could carry, rather than relying on an entourage of Sherpas and replenishing base camps.
“My DNA is to find elegant solutions to problems,” says Gearing, a bullet-headed, animated, straight-talking Brit who founded Spartan Precision Equipment in 2013 and is now managing director. “When you’re wired that way, and you’re an alpinist, then you are thinking about how to shave bits of weight where you can without sacrificing performance.”
Gearing’s day job provided the inspiration for the company that has pioneered alternatives to the fixed tripod, among other shooting aids. He traces the lineage of Spartan’s flagship product, the five-ounce Javelin Bipod, back to an unlikely source: the iconic Concorde, the world’s first supersonic commercial aircraft and a joint effort by British and French aerospace firms. The Concorde experiment ended abruptly in 2000 when a Paris-to-New York plane crashed spectacularly shortly after takeoff.
“After the fleet was grounded, I purchased the nose cone from an old Concorde and decided to make it into a piece of art, a sculpture,” says Gearing. “We mounted it on an old engine bearing so it could turn, but that bearing was ugly as anything, so we decided to cover it with a clamshell apparatus that
used two tiny rare-earth magnets to hold the halves together. It was brilliant, a clever solution, and I asked the guy who came up with that solution to build me a bipod, one that could attach to a rifle with those super-strong, super-small magnets.”
After a few iterations, the Javelin Bipod was born, a lightweight bipod that can easily be popped on and off a gun without fiddling with attachments. The idea was—and is—that the bipod could be stowed in a pocket or backpack sleeve until needed, then quickly and quietly deployed by engaging its male prong with a female receptacle fixed to the gun. The bond is assured with those rare-earth magnets. The Javelin Bipod remains the company’s most recognized product, accounting for about 80 percent of Spartan Precisions’ sales.
“The little bipod was a very simple little Walter Mitty thing, a couple of moving legs and the magnet, but I shot quite a lot of deer off that thing,” says Gearing. “I figured this thing has legs—excuse the pun. I can’t be the only person who gets frustrated with keeping a bipod on a rifle full-time.”
Indeed, he isn’t. Now, some 20 years on, the Javelin Bipod has various iterations with retractable legs, canting capabilities to shoot off uneven surfaces, and modular carbon-fiber legs. It also has a growing cult of adherents who swear by its light weight, durability, and easy deployment. Spartan Precision has expanded its product line to tripods, optics heads, and a whole range of adapters that are designed to be simple and durable solutions to attaching supports to guns and optics.
Among the most useful and elegant products in Spartan’s line is a universal tripod head that uses the company’s patented magnetic attachment system to support a rifle, an optic, or any other attachment with the company’s trademark magnets. Called the Davros head, it has opened a new line of possibilities
for the company, including proprietary adapters and even a tripod.
If some of Spartan’s appeal is that its talents were passed around like a closely kept secret among hardcore hunters, that sort of insider trading also kept the company small and extremely niche. That’s about to change. Spartan Precision is on the verge of becoming familiar to a whole new population of American hunters, thanks to a deal with Primos that was announced at this year’s SHOT Show. Starting this fall, Primos’ signature Trigger Stick Apex tripods will be available with Spartan’s patented magnetic attachment system. A new Primos gun-mounted bipod that features the same Spartan technology will also be available this fall.
The partnership with Primos was struck at the SHOT Show a couple years ago thanks to a chance meeting, says Gearing. “I had a little Davros head in my pocket, and as I passed the Primos booth, I put that head on a Trigger Stick. I was honestly just seeing how it mated up, but a Primos employee noticed me and checked out the combination. He asked me if we had a patent on that head, and I told him that we do. Three years later, they contacted us out of the blue and told us they’d like to work together.”
Gearing admits Spartan Precision is not going to get rich on the Primos deal. “But it will put us on the map,” he says, noting that having a high-profile American brand as a partner may influence manufacturing and distribution decisions. “I’d wager 90 percent of hunters don’t know anything about Spartan,
unless they’re really into mountain hunting. We sold something like 18,000 bipods last year. That’s pathetic. We should be selling 180,000 bipods.”
Gearing says the American market, with its millions of new gun owners every year, plus educated and selective customers, has the scale that Spartan has missed by being a quiet favorite of a handful of serious hunters. In fact, Spartan has a vanishingly small advertising budget, relying instead on a whisper campaign in which one evangelist for the brand tells a friend. Those word-of-mouth testimonials have worked, but Gearing says he’s ready to scale up to the new market.
“I’m hopeful that people will experience our product and will be naturally drawn to us and the rest of our product line,” says Gearing. “It’s a wonderful marriage, our relationship with Primos. We’re not treading on their market turf, and they’re not treading on ours. We occupy two different quality brackets, with Primos selling thousands of units and us selling hundreds. But I’d like to think that a lot of people who drive Fords might aspire to drive around in an Audi, and I think in a couple years Spartan will come into its own in the American market as a stylish and functional Audi.”
This wouldn’t be the first time Spartan has designed products for a specific market. Not long after the Javelin bipod caught fire with mountain hunters, Gearing was approached by European special forces with a request to build rifle supports for elite sniper squads.
“We’ve only just dipped our toes in the defense market,” he says. Gearing acknowledges that the defense market is only about 10 percent of Spartan’s business, but enough that Spartan recently spun off a subsidiary that deals with military and defense customers. “We have just designed a tripod that you will not see on the civilian market, and we think there’s enough appetite for innovation in the defense space that we can support two branches of the company,” he says.
The military tripod is built around modularity, with legs that can be detached to be used as stretcher handles and additional legs that can convert the tripod into a multi-support shooting bench. That notion of multiple “Legos” that can be mixed and matched to build custom solutions is likely to be the next wave of Spartan innovation.
“If we have this conversation in a couple years’ time, I’d like to say that people won’t buy bipods or tripods,” says Gearing. “They’ll buy modules. They might buy one of four tripod head modules, or one of six bipod modules, and then pick their legs to complete their kits. The Davros head is the gateway drug to that modularity. You don’t need to buy our tripods if you have our head; it will pretty much
stick on anything. I’d expect you’ll see more of that sort of cross-over product going forward.”
For customers who don’t care to invest in the entire Spartan system, the company sells a number of adapters that allow paced adoption of various pieces of the product line. One of the most useful is an Arca-Swiss tripod plate with the rare-earth magnet connection. Attach the plate to a standard tripod, and as long as you have Spartan’s female receiver on a rifle or optic, you can turn your tripod into a shooting stick or glassing platform for about $20.
It’s the perfect Spartan Precision product, says Gearing, marrying simplicity with versatility. “I am constantly looking at ways to provide tools that do more than one thing,” he says. “I don’t like gimmicks. I like functionality.”
(javelinbipod.com)
canting capabilities to shoot off uneven surfaces, and modular carbon-fiber legs.
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Are your customers ready to cowboy up? Do they ask about Cowboy Action Shooting, wondering what type of guns, ammo, and other equipment they need? When they ask this of you, you should answer, “I’m your huckleberry.” That, as any fan of the movie “Tombstone” knows, means “I’m your man.”
Cowboy Action Shooting is a sport that uses firearms of the Old West in unique shooting scenarios called stages. Competitors dress in period clothing and compete using single-action revolvers, lever-action rifles, and pump, sideby-side, or lever-action shotguns. Matches are exciting spectacles for shooters and spectators alike as competitors knock down steel plate targets shaped like bad guys, buffalos, tombstones, or suits from a deck of playing cards. The emphasis is on fun. Minimum distances (pistols, 7 yards; shotguns, 8 yards;
rifles 13 yards) are designed to level the playing field for all. In other words, participants don’t need to be dead-eye shots to compete.
But before you can offer sage advice on any particular model of gun, you need to know exactly what guns competitors are allowed to shoot. The governing body for CAS is the Single Action Shooting Society (SASS). The downloadable Shooters Handbook (sassnet.com) has all the information you and your sales associates need to help customers select the proper firearms and other items such as ammo, holsters, and additional accessories needed for the particular type of competition that most interests them.
Cowboy Action shooters will need one rifle, one shotgun, and two single-action revolvers. The rifle and revolvers are both chambered in the same
the entire family can enjoy. Here’s how to cash in on the guns and ammo needed by newly minted cowpokes.
caliber. This harkens back to the practice in the Old West of having the rifle and sidearm share the same caliber.
Any pair of single-action revolvers or replica revolvers designed prior to 1896 is allowed. These are the old-time six-shooters you see in movies. Colt, Uberti, Ruger, Taylor’s & Company, Chiappa, Cimarron, and other manufacturers produce a variety of revolvers that are competi tion legal.
The best rifles for Cowboy Action Shooting are Winchester Model 1866 and Model 1973 rifles or carbines. Marlin model 1894 rifles are also popular. The rule book on rifles states: “Any lever or slide action, tubular fed, exposed hammer rifle or car bine manufactured between 1860 and 1899, or any reproduction thereof.” Modern reproduction rifles, such as those manufactured by Uberti, Marlin, Taylor’s & Company, Cimarron, Henry, Rossi, and even Winchester, are also all readily available.
Shotgun selection can be either a side-by-side, a pre-1889 pump action, or a lever action. Doc Holiday called his side-by-side a street howitzer. Stoeger makes a popular hammerless side-by-side “Coach Gun,” and Cimarron recreates Doc’s shot gun with exposed hammers for true period
authenticity. The one caveat: the double-barrel shotgun must have extractors, not automatic ejectors. If you like pump shotguns, you will need to use a pump such as the Winchester Model 1897. There have been plenty of original Winchester
Rifle and revolver ammunition must use an all-lead bullet. Minimum caliber is .32. Jacketed, plated, or washed bullets are not allowed. The most common caliber for Cowboy Action shooting is .38 Special. It has mild recoil in both rifles and pistols, is economical to shoot in larger quantities, is readily available, and is easily reloaded. Many ammunition manufacturers produce cowboy loads that meet the SASS muzzle velocity requirement of less than 1,000 fps for revolvers and less than 1,400 fps for rifles. Since ammunition is used between rifles and pistols, low-velocity ammo is prefect. In fact, it will have less felt recoil so your customer can concentrate on steel plate renegades rather than recoil. HMS makes ammunition specific for Cowboy Action shooting; so does Choice Ammunition, Black Hills, Fiocchi, Magtech, and others.
For shotgun ammo, load up your customer with No. 4 (or smaller) lead bird shot. No steel or plated shot is allowed. Games loads are manufactured by Winchester, Federal, Kent, Aguila, Remington, Fiocci, and other shotshell makers. In addition to the firearms, you should also invest in period-appropriate holsters, cartridge belts, and bandoliers. Here again, the handbook will define what products are competition legal. SASS requires all shooters to wear full protection/ high-impact safety glasses, so there is another
accessory sale for you. And though hearing protection is not mandated, it is recommended, so you should have an assortment of appropriate products on hand as well.
Getting into Cowboy Action Shooting takes a bit of thought, on the part of both customer and dealer. But since this is an activity in which the entire family can participate, you’ll find it can be very profitable to help these customers join the ranks of John Wayne, Roy Rogers, and Wyatt Earp.
The enduring popularity of this ground-breaking western has led to an offshoot of Cowboy Action Shooting known as Wild Bunch Action Shooting. Like CAS, these matches are sanctioned by the Single Action Shooting Society (SASS). The safety rules remain the same, but there are key differences in allowable firearms—namely the use of the .45 ACP 1911 pistol. Period dress is also required, but competitors can wear clothing from the early 20th century as well.
There are two basic shooting categories: Modern and Traditional. There are also various subcategories, similar to those found in CAS. Wild Bunch shooting allows customers who would prefer to use the classic 1911 rather than single-action revolvers to compete in entertaining competitions with a variety of challenging targets. And like, CAS, the emphasis is on fun. As the handbook states: “Wild Bunch Action Shooting is an Action Shooting sport that promotes speed, movement, and accuracy. It is not a bullseye competition.” The handbook is required reading for any sales associate and can be downloaded at sassnet.com.
Cowboy Action shooters will need one rifle, one shotgun, and two single-action revolvers. Taylor RunningIron. Uberti 1873 Short Stroke SASS ProBlue. Uberti 1866 Yellowboy Deluxe Rifle.
Located in downtown
“Old Lewiston,” this small storefront employs two salespeople and has a large inventory of reloading supplies, handguns, long guns, and MSRs. Post pandemic has been hard for this retailer. “We really have had a difficult time with restocking and finding part-time employees. While we have been able to get most inventory, getting back to our old pre-pandemic SKU numbers has been challenging,” said manager Mike Acree.
Springfield Hellcats and Glock 43Xs are trading back and forth between first and second place positions. Smith & Wesson M&P 9 Shield EZs are posting good turns. Other notable sales include Ruger Blackhawk .44 Magnums—when this store can get them.
Ruger 10/22s and Americans are attracting plenty of attention; that said, overall long-gun and shotgun sales are down. This store is also experiencing its lowest number of MSR turns in years.
Located two hours north of San Francisco, this general sporting goods store sells a wide range of gear suitable for team sports as well as camping, fishing, and hunting. It also sells soft goods and hot tubs. Last year’s fall sales included turns on Ruger Americans and Remington 700s and numerous Smith & Wesson handguns and pistols.
Although fall sales typically would be moving briskly by now, this retailer is struggling with the State of California Firearms Sales License.
“I purchased this store as an employee. I’ve been waiting for more than six months to be placed as a vendor in the state’s digital system. We can’t sell ammo or firearms to anyone until it’s complete. Every four weeks or so we get a notice that there’s a slight change or a different requirement. It looks like we will be approved soon, but it has been a long, expensive road,” said owner David Lamprich.
Located on the high plains of southeastern Montana, this independent retailer stocks soft goods, firearms, and reloading supplies. Fall rifle sales are picking up with lower-end Savage Axis holding the top spot. Christensen Arms, Mesa, Tikka, and Kimber rifles are all posting high numbers. The most popular calibers have been 6.5 Creedmoor, .300 Win. Mag., and .243. This retailer reports good ammo stocks on most rifle calibers.
While sales are good, this retailer feels like they are at a new “normal.” “For the past two years, I have worried about the continuing increased costs in manufacturing and political turmoil. Now, I think we have seen a cooling in demand from last year’s high numbers,” said owner C.B. Scountz.
Shotguns are warming up fast. Good numbers of Benelli Super Black Eagle III semi-autos and Nova pumps are selling.
Zimmerman Located just one mile from Lake Freemont in the center of Zimmerman, this small-town recreation destination shop keeps about 400 guns in stock with an even mix of hunting and home defense. Pre-deer season is helping the retailer turn high numbers of package guns from Howa and Savage. The most popular caliber continues to be .30-06. “These package guns just keep getting better every year. The Howas are impressive, with sub-MOA accuracy and performance right out of the box,” said owner Rick Snook. Other good bolt-action sellers include Ruger Americans and Tikkas.
In the shotgun arena, sales leaders include the Winchester Super X, the Browning Maxus, and the Benelli Nova. Handguns are steady with the Glock 43X holding the high spot, followed closely by Springfield’s Hellcat. S&W Shields are also selling in good numbers. This retailer reports good inventories on rare hunting calibers.
WI R&R Gun Shop, Loyal Located in a converted barn in rural central Wisconsin, this small-town retailer keeps its firearm inventory below 150 units alongside limited archery and fishing supplies. Top handgun sales for this store go to Shield EZs, Kel-Tec PF9s, and SCCYs. “Our customers are very price sensitive. To meet their needs, we offer layaways. Summerfall is busier than last year, and it seems to be a little less price driven,” said owner Bruce Denton.
Bolt-action guns, including Savage Model 93s in .17 HMR and Axis rifles in .223, are getting more than one look. Ruger Americans are moving across the counter as well.
MSRs are trickling over the counter at two a month. Palmetto Arms and Ruger’s 556 are sitting in the top sales slots. Shotguns are also moving, with a few Mossberg 500s, Remington 870 Expresses, and Stevens heading out the door in good numbers.
Traverse City With fishing and archery taking up equal amounts of retail space, this north Michigan shop keeps over 500 long guns and handguns on display. It houses additional inventory for rentals on their 25-yard range.
Rimfire was hot over the summer. This retailer turned Ruger Americans in .17 HMR and 10/22s across the counter daily. “We cater to a lot of families. We like to stock guns priced for the kid that’s mowing lawns,” said counter salesman Zach (Cookie) Cook.
Glock 43Xs, Hellcats, and Sig Sauer P365s are turning heads, along with a small number of large-caliber Smith revolvers used for bear protection.
A mix of M&P 15 Sport IIs and Daniel Defense are helping to pick up MSR sales. Bolt-action rifles are moving, especially models from Christensen, Browning, and Weatherby in 6.5 Creedmoor and .243.
Located just north of metro Washington, D.C., this strip-mall store stocks what’s advertised as the “largest new and used gun selection in Maryland.” On the rifle side, Ruger 10/22 Takedowns and Smith & Wesson M&P 15-22 Sports in .22 are moving well. CZ 455 .17 HMRs are also in high demand for local shooters.
Long rifles are steadily getting more attention in early season. “Our Precision target guns are getting popular and adding to our late-summer sales. It’s a nice bump in a high price point. Of course, it also lends itself to higher-end optic sales as well,” said manager Mark Schneider.
Masterpiece Arms leads the category for this retailer with the PMR Pro in 6BR (6mm Bench Rest). Additional high-selling bolt guns include Ruger Americans and Savage .350 Legends.
MSRs continue to move across the counter at approximately three per week. American Defense is in the highest slot; a few
Daniel Defense models are on order. Handguns have maintained a steady demand, with Glock 43X, Sig P365X, and Hellcats all moving well in the concealed-carry category.
Located south of Erie off I-79, this retailer specializes in concealed carry, training, and defensive firearms. They stock close to 500 firearms.
Sales have continued to grow this late summer-fall after a great spring. “I’ve been in the gun business for 51 years. Even I can’t believe that we are up 18 percent from this time last year. And, last year was another top sales year. With the political climate and Biden in the White House, I just don’t see firearms slowing,” said owner Bob McDowell. Glock 43Xs and 19s sit in the high spots for this retailer. Meanwhile, Sig P365s and Springfield Hellcats are on the increase.
MSRs continue to move, with a mix of lower-end and higher-end rifles, including Smith M&P 15 Sport IIs, Ruger 556s, and
models from Daniel Defense. Home-defense shotguns are turning, with special interest in the Mossberg HS410 Tactical.
As the largest firearms dealer in western Oklahoma, this shop specializes in hunting, home safety, and reloading. The storefront keeps nearly 2,000 new and 1,000 used guns in inventory. It attracts buyers from several states.
Handguns are steady at this location. Sig Sauer P365s and P320s and Glock 43Xs top the list. Although MSR sales have slowed to one a week, the primary turns are going to Ruger’s 556 and Smith & Wesson’s M&P 15 Sport II. The Ruger Precision in .300 PRC is also getting attention. Bolt-action rifles are also significantly up at this retailer. Remington 700s, Ruger American Predators, and Savage Model 10s in 6.5 Creedmoor are turning the best numbers.
“Right now, any rifle stocked in 6.5 Creedmoor is going to sell. The .300 PRC is getting almost as much attention. Both have excellent out-of-the-box performance. It’s a great reason for a shooter to buy a gun. That said, .300 PRC is hard to get, and it is affecting
sales,” said manager Kalan Smith. Smith also said that obtaining reloading supplies has been difficult for several years. He’s hoping to see improvement this coming winter.
Guns & Leather, Greenbrier Located on Highway 41 just north of Nashville, this retailer and range keeps about 1,000 firearms in stock and an average of four employees. Handguns rule at this store. Hefty numbers of Glock 43Xs and Sig P365s dominate the top slots on the leader board followed by Springfield Hellcats. Glock 48s are also selling well.
“We really sell a lot of Glocks. This year we are at a five-to-one margin against other manufacturers. I see it as simply impressive marketing and positioning by the company,” said counter salesman Joe Rice.
Other early fall long-gun sales include the Savage Axis and Ruger American in .243 and .308. MSRs are moving at close to one every four days. Smith Sports and Ruger’s 556 lead
Hardware, Jackman Stocking 250 used and new firearms, this small-town store specializing in hunting firearms and hardware is located on Main Street, just three miles from the Canadian border. Handgun sales are consistent, with several .357 Smith K-Frames crossing the counter. A few concealed-carry guns like Hellcats and Ruger LCPs are making turns.
“There is always demand for shortbarreled large-caliber revolvers like Ruger Alaskans in .44 Mag. or .454 Casull that are being purchased for bear protection. We will never stock a gun or gun part from China; my customers simply refuse to buy them,” said owner Mark Giroux. Rabbit guns are always hot at this store. A mix of Ruger 10/22s, used H&R 20-gauge single shots, and Savage Model 10s in .223 are finding new homes.
the way. Sales of Benelli Super Black Eagle and Franchi Affinity shotguns are quickly heating up. However, the Stoeger M3000 remains the high seller.
Philadelphia Gun & Pawn, Philadelphia This east-central Mississippi shop specializes in handguns. It keeps over 500 firearms in stock for its rural clientele. The store also sells archery, safes, ATVs, and even designer handbags.
Glock’s 43X holds the number one position at this store, followed by a high number of Springfield Hellcats and Shield 2.0s. “Our ammo inventory has improved across the board. Even rare hunting cartridges are finally coming in,” said counter salesperson Dawn Cumberland.
Bolt-action hunting rifles are moving. Browning X Bolts and Remington 700s are crossing the counter in better numbers than last year. MSRs are down since early summer to two a week. Sport IIs sit in the leading position.
N8 Tactical’s new Magna-Clip magazine carrier eliminates the bulk and printing issues of conventional magazine carriers through a design that securely and discreetly stows a spare magazine inside your pants pocket. The Magna-Clip is a minimalist magazine carrier that utilizes three strong neodymium-grade magnets secured in a single-wing carrier body. The open, L-shaped body accommodates a wide range of metal or metal-lined magazine designs and sizes. Simply place the magazine against the carrier; the magnets maintain retention of the magazine until withdrawn by a firm pull.
Backing the Magna-Clip carrier is a strong, spring-steel pocket clip. Its minimalist size and subdued black-oxide finish make the carrier look like a pocket-knife clip, so no one knows you’re carrying a loaded magazine.
To use, secure the Magna-Clip into your weak-side pocket. Orient the magazine with the cartridges facing forward, then slip the magazine into your pocket and against the Magna-Clip. In this position, the magazine can be easily grasped and withdrawn when needed.
The Magna-Clip is also ideal when making a tactical reload (removing a partially loaded magazine from the gun and inserting a full magazine). Just slip the partially loaded mag into your pocket and the Magna-Clip will draw it into place, ready for re-use if necessary. Practically any pistol that uses all-metal or metal-lined magazines will work with the Magna-Clip. These include Glock (19, 17, 43, and 48), Springfield Hellcat, SIG P365 and P320, and S&W Shield. SRP: $29.95. (N8Tactical.com)
The holster you choose to carry every day should be the best of both worlds—both functional and comfortable. The new Black Leather line of hybrid holsters from Mission First Tactical fits the bill. These Kydex-style holsters are fused with genuine American full-grain leather and deliver exact tolerances, secure retention, and easy re-holstering with all of leather’s comfort, style, and feel. Furthermore, compared to traditional leather holsters, there is no break-in time required.
These versatile Appendix Inside Waistband (AIWB), Inside Waistband (IWB), and Outside Waistband (OWB) holsters are capable of use both in right- and left-hand positioning. Each holster is made to precise tolerances and tailored for each model of handgun using advanced techniques and materials. Adjustable retention and the famous, audible click make each draw and re-holster smooth and secure. All models come standard with a 1.5-inch belt clip. SRP: $69.99-$79.99. (missionfirsttactical.com)
1791 Outdoor Lifestyle Group, a leading provider of premium leather products, holsters, and associated accessories, has added a new Kydex holster designed specifically for the popular SIG Sauer P365-XMACRO handgun to its 1791 Tactical Kydex holster line. The holster offers unparalleled comfort and versatility with its slim and lightweight design. Featuring an integrated concealment wing, it ensures a comfortable and secure carry throughout the day. The easy-on, easy-off design allows you to adjust the cant, position, and retention, providing a customized fit and feel that suits your preferences.
The 1791 Kydex holster also boasts a snug “true-fit” that not only keeps the handgun secure, but also prevents any damage to its pristine finish. It also easily accommodates threaded barrels and optics. Like all 1791 products, the SIG Sauer P365-XMACRO Kydex holster is backed by a lifetime warranty and 100-percent satisfaction guarantee. (1791gunleather.com)
The T8 Falcon is a lightweight tactical boot featuring an innovative style paired with the performance features required for service wear. Efficient, modern, and durable, the boot combines sturdy materials, such as leather, with more flexible ones, like nylon, to offer unparalleled support and lightness. The soft EVA GTF MAGNET sole offers a responsive feel to speed your way across the terrain and perform activities requiring control and agility while the inner shank provides support during hikes. The boots are 8 inches in height with 1.8mm suede leather upper with polyester inserts, speed lacing with anchoring loops, and closed hook eyelets. An Ortholite Ultra footbed provides cushioning and breathability. The Falcon is authorized for wear with U.S. Army MultiCam and OCP uniforms as well as U.S. Air Force authorized for OCP uniforms. Available in sizes 4-15 in medium and wide widths. SRP: $124. (garmonttactical.com)
The Model 2020 Rimfire bolt-action rifle comes in two primary versions—the wood-stocked Classic Model and the synthetic-stocked Target Model. The Classic is offered in four grades of Turkish walnut with a satin finish; the Target features a reinforced polymer stock modeled after the popular Model 2020 Waypoint.
Dual standard sling swivels give shooters twin interface points for the sling of their choice. The rifle’s rubber recoil pad shoulders intuitively and comfortably, and a length of pull of 13.45 inches ensures the maximum in handling and performance.
The action features dual cocking cams and a hard-chrome bolt for smooth cycling and flawless operation. The 60-degree bolt throw enhances speed and ease of use while the interrupted Picatinny rail delivers a solid foundation for the optic of your choice. A threaded bolt handle also allows for customization by the shooter.
Each Model 2020 Rimfire ships with a .22-caliber 10-round polymer rotary magazine. The rifle and magazine are cross compatible with Ruger 10/22-pattern magazines of the same capacity, offering versatility without compromise.
The 20-inch barrel is free-floated for its full length. As a result, the rifle will not suffer point of impact shift due to input against the stock. In addition, the Target Model is threaded to accept suppressors and muzzle devices. The Model 700-pattern adjustable trigger is set at the factory at 4.5 pounds, but can be tuned to your preference and delivers a crisp, clean break. Furthermore, the action is designed to accept many aftermarket 700-pattern triggers for enhanced customization.
The TA30C tactical flashlight with patented one-step strobe technology is an excellent choice for any personal-defense situation. It utilizes a patented onestep, variable-frequency strobe switch for immediate and intuitive operation in a home- or self-defense situation. A powerful 1,600-lumen high mode can be activated with a half press of the tail switch, which allows for easy searching and instant identification of potential threats, while a full press activates the strobe to instantly disorient and suppress an intruder or attacker. This high-output flashlight can cast its powerful beam up to 328 yards. A rotational magnetic mode dial offers smooth and reliable operation that outperforms and outlasts ordinary mechanical switches.
The TA30C comes equipped with a detachable clip allowing for comfortable, hands-free everyday carry. A convenient LED tail cap status indicator gives you battery life at a glance. It comes standard with one 18650 Li-ion battery and can also be used with two traditional CR123A Li-ion batteries. Crafted from 6061-T6 aerospace-grade aluminum, the impact-resistant, coated, and tempered glass lens is surrounded by a gray titanium strike bezel imbedded with nanoceramic beads, the strength of which is second only to that of a diamond. Engineered and built to survive in the harshest environments, the TA30C is also an excellent choice for hunting, fishing, and camping or as a trusty illumination companion for everyday adventures. SRP: $89. (nextorch.com)
Springfield Armory stands behind all Model 2020 Rimfire rifles and promises rock-solid performance and accuracy. Every configuration, in the hands of a skilled shooter, is guaranteed to shoot one inch or less three-shot groups at 50 yards with quality match-grade factory ammunition.
(springfield-armory.com)
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Put the combined support of the firearms industry and the outreach power of the National Shooting Sports Foundation ® to work for you. It’s simple, easy, and — when studies show 92% of new shooters return for more — it’s a powerful way to deliver a steady stream of new customers to your range. Sign up at FirstShots.org today.
The DEADQUIET Ember Handwarmer works in conjunction with the equally new DEADQUIET Shield Bino Harness or as a stand-alone product to help keep hands warm in cold weather. This revolutionary performance comes courtesy of the handwarmer’s three-layer construction. The fleece outer layer absorbs friction sound to allow silent movement on the stand or when still hunting. Next is a waterproof inner membrane that keeps hands dry in rain or snow. Finally, there is an internal suede fabric that adds another layer of weather protection and further minimizes noise, such as when inserting or removing your hands. To keep cold air out and warm air in, the DEADQUIET Ember Handwarmer features a hidden cuff design that effectively closes around the wrists.
Hunters who utilize binos in the stand or when still hunting can use the DEADQUIET Ember Handwarmer in tandem with the new DEADQUIET Shield Bino Harness. For solo use, the handwarmer comes with a stowable waistbelt that adjusts from 29 to 49 inches. For added warmth, place HOTHANDS in the included envelope-style magnetic pocket. SRP: $59.99. (alpsoutdoorz.com)
The RRA BT3 Operator ETR Carbine (.308/7.62 NATO) is equipped with a 16-inch chrome-lined barrel featuring a 1:10 twist rate. The chrome lining enhances durability and corrosion resistance, making it ideal for demanding law-enforcement applications. With its optimized twist rate, the BT3 Operator ETR Carbine barrel can stabilize a wide range of bullet weights, providing versatility and effectiveness in various shooting scenarios.
The carbine incorporates several components that enhance its performance and user experience. The RRA two-stage Ultra Match trigger provides shooters with a smooth and precise trigger pull, and the six-position NSP-2 Car Stock offers adjustable length of pull and a comfortable and customized fit. A Hogue Beavertail Grip enhances ergonomics for a secure and comfortable grip. Additionally, the 13-inch M-LOK compatible, lightweight free-float rail offers ample space for accessories and attachments for customization and adaptability to specific mission requirements. Together, these components contribute to the BT3 Operator ETR Carbine’s overall professional-grade performance. SRP: $1,970. (rockriverarms.com)
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From the largest manufacturers to the smallest retailers, NSSF® fights to preserve our legacy and secure our future as a critical member of American industry. We fight with resources that promote legal gun ownership. We fight with initiatives that educate the public about responsible firearm ownership and safe participation in hunting and the shooting sports. And we fight on Capitol Hill and in state capitols nationwide—right alongside you—to ensure your ability to operate as a lawful and important business in your community is not infringed.
DON’T STAND ON THE SIDELINES. JOIN THE FIGHT BY JOINING NSSF TODAY.
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Even at my young age of 64, I still regularly quote lessons from my mother. And, after all these years, one of those lessons remains incredibly relevant today. She told me, “The world is run by those who show up, so show up and send out positive ripples.”
Along with the thousands of other front-line dealers/ranges throughout the country, my family has collectively served millions of folks. As an owner or employee, what you do and say can have a long and lasting impact on the person across the counter from you. Allow me to share some examples of what I mean.
We sold our business years ago, but my family is still involved in the public arena in regard to firearm safety and education matters. While shopping at a local grocery store, an older lady kept politely staring at me as we were walking along the aisles. When I got to the checkout area she had already checked out, but by then she had put her thoughts into words and was waiting for me. She turned toward me and shared the following: “You are the gentleman that was on the commercial for the free gun locks, right?”
I said, “Yes, that was Project Child Safe. A group of us were honored to help with that.”
Then she said, “Well, I need you to know that my grandchild is alive today because of that program. Thank you; it meant more than you know.”
She was very emotional as she spoke and was in tears by the time she finished her story. I stepped over to her, and she reached out to give me a big hug. By now there was a small crowd watching this unfolding story. I thanked her for the kind words. As she headed out, I could still see tears flowing
down her cheeks. But what I recall most was her beaming smile.
This next story is an example of what I would call “negative ripples.” Operations with poor-spirited management and/or micro-managing owners are a deep cancer on those who work there. Remember, it all rolls downhill. The biggest tragedy of this is that it will infect the guests of the store, possibly losing them from the future of the shooting sports. This store had little care about growing the shooting sports family; instead, it was all about “selling stuff.”
A husband, wife, and two young children who had never shot or owned a gun entered the store. They were eager to learn how to shoot properly and safely, and knowing nothing about the shooting sports they knew they needed to ask a lot of questions. Sadly, they were dismayed at how they were treated. I later learned that the family could feel the tension and sour attitude that permeated every aspect of the store. The staff did not seem to want to engage despite their efforts to get someone’s attention. When they finally did, the sales associate never looked at them. He acted like it was a bother to answer any of their questions.
They left the store with a bad taste about shooting and the industry and gave up on what they had thought was a good decision for their family. Fortunately, when they shared their experience with a friend, he took them to another store that understood the concept of “positive ripples.” As a result, this family remains happily involved in the shooting sports world.
All encounters are heartfelt, but this last one still resonates deeply with me and my family. While waiting in a checkout line that was eight or nine deep at a
home-improvement store, I met a gentleman in military fatigues and boots. It was very busy, loud, and hectic, so regular conversation was almost impossible. Even so, he leaned in and asked, “Are you Mr. Hall?”
I said, “Yes. Thank you for serving.”
He then stood very erect, looked me squarely in the eyes, and said, “Mr. Hall, I want to thank you and your wonderful family for being Americans worth fighting for. Your family’s business when you ran it sparked my desire at a very young age to face my fear and learn to shoot. Eventually, I opted to enter the military. You were the starting point in my journey.”
I thanked him for the kind words and learned he is now a career officer, married with two kids. I still get emotional remembering this encounter.
Ripples are sent in every direction by you and your staff every day. Make sure those ripples are positive. All of us—as dealers, range owners, and leaders in the industry—have touched the lives of so many people. A few simple words of encouragement are sometimes all that’s needed to help create a lifelong participant in the shooting sports.
The Simple Truth is positive ripples will build and help grow the industry we are blessed to be a part of. I would love to hear some of your stories. They may even be part of a future article. Please email me at Miles@HallNHall.com.
Author bio: Miles Hall was founder and president of a multi-million-dollar firearms retail store and gun range in Oklahoma for 36 years. He is now a senior advisor helping FFLs around the country run more efficient, profitable businesses. (HallnHall.com)
As an owner or employee, what you do and say can have a long and lasting impact on the people across the counter from you.
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