Get your Website Designed for Google’s Mobile First Index @ ₹ 10,000/GE T Q UO T E
SEO
12 SEO reasons that results in devalue Rankings and how to solve them SANTHOSH BS - DECEMBER 8, 2016
W ith PDFmyURL anyone can convert entire websites to PDF!
 Estimated Time : 5 minutes Maybe you used to have great raking for your website, it showed up everywhere on search engine and you used to get lots of traffic that was generating leads through emails or phone calls and finally you will be availing sales. Then suddenly something arose where you will not even get a single email, calls then you are not quite sure why your sales channel dried up. You will do all kinds of analysis to get a perfect cause for this problem. You will notice the distinct loss in traffic by using analytics data. At this point you are terrified as to what happen to your leads and rankings of your website. You might have kept your fingers crossed with the expectation that it will boost ranking. However, you might notice major downfall of primary keywords. Rankings are the most important aspect of SEO metric, it can fall for various reasons, W ith PDFmyURL anyone can convert entire websites to PDF!
algorithm changes, Bad backlinks, competition, less promotion, over promotion, etc. Your rankings would be dropped due to the following 10 reasons. Why don’t you take a precautionary measure and weed of old strategies? Your SEO Basement should be in such a state that in any algorithm changes, bad backlinks. Important: Whenever your site’s rankings start dropping, keep calm and start looking for causes and solutions.
The causes may be due to following reasons – 1.
Losing Quality Backlink’s In SEO World Backlinks are most important to rank on search engines. Just like gaining fresh quality links influences search results the same way drop of rankings on SERP’s would create a negative impact. The most important step is to have a scheduled back link analysis in your SEO strategy to sustain long term results.
2.
Sudden Surge in new links Link building is an inevitable part of SEO strategy but only quality backlinks matters a
W ith PDFmyURL anyone can convert entire websites to PDF!
lot. When too many fresh links points towards domain there might be sudden change in the rankings. This issue may occur due to unnatural links. It is advised that you need to have a timely backlink analysis with the help of tools.
3.
Algorithm or Manual Penalties As you may know Google ranks your website based on 200 unique factors, wherein each factor is associated with set of rules and regulations. Too much optimization also can cause risks and result in huge ranking drop. There are two major types of penalty which you might know: 1. Manual Penalty – It appears as a big warning in your Google Webmaster tools and there will be an explanation why its caused and solution to come out of the penalized state. The types of warning would be Pure spam, hacked site, sneaky redirects, hidden text and so on. 2. Algorithm Penalty – This would emerge from the shadows, slash your website
W ith PDFmyURL anyone can convert entire websites to PDF!
rankings and would disappear before you notice. Google has two major famous algorithms namely The Panda & The Penguin. But Google has conveyed that they wouldn’t be releasing versions after penguin 4.0. As we all know Moz is helpful enough in keeping.
4.
Google Updates Google analysts frequently work on improvising search algorithms, their updates cause your ranking drop if you aren’t using good SEO practices. To keep on track what Google is doing and where Google is headed you can subscribe directly to Google’s blog for news. Remember every single update by Google is towards enhancing the web experience of Online Users.
W ith PDFmyURL anyone can convert entire websites to PDF!
5.
You are not Sticking to the Current Trend Trend is the general direction the market which follows during a specified period of time. Tens can be both upward and downward. Adapting to the trends wins the game in online marketing. You must have a researching team wherein they will conduct an in-depth research and they will end up with a customer centric approach. For example, before there were no mobile websites but now as consumers have shifted to digital world we need to be with them in order to serve them. Now people will opt Responsive Web Designs where single design fits for all the screens.
W ith PDFmyURL anyone can convert entire websites to PDF!
6.
Everything in OK but server issue Server issues can cause lots of problems in SEO. It will pull your hard work if it’s not resolved quickly. Whenever you see ranking drops you can check server logs to trace strange errors. The problem may occur due to broken caching function. You can go to Search Console and use “fetch and render” function to see what Google received when it made a request for a particular page.
W ith PDFmyURL anyone can convert entire websites to PDF!
7.
Change in online Trends Digital marketing is a trending concept and today’s concept won’t work tomorrow. Similarly search results heavily depend on online queries and search engines provide the desired results. So, change in online search trends can easily affect your keyword performance and may be the reason for sudden drop. You need to follow Google Trends and frequently work on competitive research which can avoid these kinds of tragedy’s.
W ith PDFmyURL anyone can convert entire websites to PDF!
8.
Changes in click through rate Click through rates are very much important because it directly affects quality score and high click through rate leads to high quality scores. If you are involved in Pay-PerClick Advertising, you should be concerned with click through rate. It is the percent of ad views that result in clicks and its considered as one of the key factors in Google Search Engines result. The rankings may drop due to a decline CTR, to check the status go to search console and check the stats to see the effect of dropped CTR’s.
W ith PDFmyURL anyone can convert entire websites to PDF!
9.
Internal Linking Strategic internal linking is a powerful technique in SEO. Internal linking connects one web-page of the website to different page on the same website. If your Internal linking practice is not accurate then you would experience raking drop. To solve this issue, you need to have a good internal linking strategy by using Anchor texts.
W ith PDFmyURL anyone can convert entire websites to PDF!
10.
Spam Traffic Referrer spam traffic is becoming a problem. The spam traffic results in increase in bounce rate which may be the cause and to stop these referrer traffic you need to add filters in your analytics and add those details in .htaccess follow the code given below: ## SITE REFERRER BANNING RewriteCond %{HTTP_REFERER} semalt.com [NC,OR] RewriteCond %{HTTP_REFERER} buttons-for-website.com [NC,OR] RewriteCond %{HTTP_REFERER} seoanalyses.com [NC] RewriteRule .* – [F] This will avoid spam traffic to your site.
W ith PDFmyURL anyone can convert entire websites to PDF!
11.
Developmental Changes to the website Developmental changes in the website lead to drop in rankings especially when you change the structure. It’s better to retain urls which is been optimized with titles and descriptions. When URL’s are not disturbed there wouldn’t be more change in the rankings. Keeping a backup of the page before making changes is a good practice that everyone should follow.
12.
Competition Being an SEO expert you are already master in it. Each time your website improves on a keyword the ranking of another goes down or vice versa. The only way to fight this war is to keep up best practices of SEO, create innovative strategies, adopt conversion optimization technics, spend most of your time on content and influencer marketing, go social and measure the results.
W ith PDFmyURL anyone can convert entire websites to PDF!
Conclusion – Clearly many factors may be the cause for your lower rankings. We have listed out major aspects with a solution. Being an SEO Agency/Entrepreneur you may have to adopt some useful SEO Habits like reading SEO Blogs, stay up to date on google updates, stick to the trends, always have a structured plan before making changes to your website, plan in advance on interlinking strategies, use white hat search engine optimization practices, slow and steady wins the race. Look more into on page factors which acts as a basement in SEO. Frequently monitor analytics and measure your success. You are free to add any factors if I have left out in the comment section. 5ine web solutions is a leading Digital Marketing Company in Bangalore offering services, consultations on all the aspects. Visit us www.5ines.com
ď Ž Total Views : (151) W ith PDFmyURL anyone can convert entire websites to PDF!
TAGS | GOOGLE RANKING DROPS, RANKINGS DROP, REASONS FOR RANK DROPING, SERP RANKING DROPS
Share Now
0 0
Santhosh BS Managing Director @5ine. Web, Android & IOS App Developer ,SEO Consultant.
Leave a Reply Your email address will not be published. Required fields are marked * COMMENT
W ith PDFmyURL anyone can convert entire websites to PDF!
reCAPTCHA
Please upgrade to a supported browser to get a reCAPTCHA challenge. Alternatively if you think you are getting this page in error, please check your internet connection and reload. Why is this happening to me?
NAME *
P O ST CO M M E N T
W ith PDFmyURL anyone can convert entire websites to PDF!
EMAIL *
WEBSITE
NEXT POST
PREVIOUS POST
The 13 hottest & Essential Web Design Trends you should know in 2017
Apply now for Digital Marketing Internship – 5ines
We are passionate in serving Website Design & Digital Marketing; we spend most of our time in innovating for clients. We set up a virtual team who will be dedicated to your project to offer great productive output.
M O RE ABO UT 5INE
KEEP IN TOUCH W ith PDFmyURL anyone can convert entire websites to PDF!
NEWSLETTER
20.000 Digital Marketers Already Recieve Definitive Daily Newsletters by Conversion. Join today and get your FREE marketing "to-do" list straight to your inbox every Wednesday Email address:
Your email address
SUBSCRI BE
DON’T MISS THESE
How to Generate Leads through Content Marketing CONVERSION
15 Tools to Accelerate your SEO Productivity W ith PDFmyURL anyone can convert entire websites to PDF!
DIGITAL MARKETING
Best Design Tools for Non Designers DESIGN & DEV
Ways to Engage your Audience in Social Media SOCIAL MEDIA
Facebook has released FbStart to ease the way for mobile start-ups ANDROID
W ith PDFmyURL anyone can convert entire websites to PDF!
W ith PDFmyURL anyone can convert entire websites to PDF!
FIND US ON FACEBOOK
5ine 30,328 likes
Like Page
Share
Be the first of your friends to like this
UNKNOWN FEED
ABOUT US
LATEST POST
How to Generate Leads through Content Marketing
15 Tools to Accelerate your SEO Productivity W ith PDFmyURL anyone can convert entire websites to PDF!
If you know a business that would like
Best Design Tools for Non Designers
more visitors to its website, more leads for its sales team — and more customers to fuel growth.
Ways to Engage your Audience in Social Media
CO N T ACT NOW
FIND US ON FACEBOOK
HO M E
SO CI AL M E DI A
M O BI LE AP P S
DI GI T AL M ARKE T I N G
©2 0 1 6 ALL RI GHT RE SE RV E D. 5 I N E WE B SO LUT I O N S P V T . LT D
W ith PDFmyURL anyone can convert entire websites to PDF!
SE O