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Killer strategies to generate leads online: This Is What Professionals Do SANTHOSH BS - SEPTEMBER 1, 2016

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ď&#x20AC;&#x2014; Estimated Time : 12 minutes The lead generation process has rapidly evolved in recent years, with many advances being a result of a rise in online and social media techniques and an increase of information that is readily available to consumers over the digital sphere. This has resulted in a more aware and self-guided buyer, as well as the emergence of more modernized techniques to qualify and develop sales prospects. You might be wondering, what strategy do I use? How do I successfully generate leads online? Before moving on to the strategies let us first understand about a lead. Who is a lead? A lead is a person contacting you interested in purchasing your companyâ&#x20AC;&#x2122;s services or product. These leads are people coming to your website and filling out forms to contact PDFmyURL lets you convert a complete website to PDF automatically!

you or dialing your phone number (which they found on your website) to call you. Where do the online leads come from? Your website. It all starts with your website. If you don’t have a website it will be hard to generate leads online. Your website should be the hub of all your future online marketing and thus online lead generation activities. Your website being the central hub, it’s up to your marketing department to employ online marketing/Digital Marketing strategies to drive qualified traffic into your website. Once the traffic is driven into your website, it’s your website’s job to turn those website visitors into prospects and then into leads. This is called “converting.” This means you convert a website visitor (who is a stranger to you) into a lead you can follow up with. A website converts a visitor (stranger) into a lead by getting that visitor to provide their name and contact information via a website form (or getting them to call you on the phone and provide this information).

Generating leads through website Your websites are the first impression you create on your customers. Website is the most effective tool to generate tool online.We are one of the leading web designing company in Bangalore who can help you build powerful websites that will prove to be a lead generating magnet for your business. Here are some of the strategies for generating leads from your website: 1. Perform a conversion audit. Are you positive, your website is designed to convert visitors? The truth is, a lot of web

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design companies are great at creating appealing websites, but they aren’t conversion rate experts. Having a full-blown conversion audit performed is well worth the small out-ofpocket expense. If you can identify problems and make changes to correct them prior to launching marketing campaigns it will reduce wasted advertising spend and give you a stronger base to begin with. Testing out different methods and optimizing your conversion rate in the right way will help you reach your goals faster.

2. Use call tracking. If you are using multiple traffic sources to generate phone calls, it is a great idea to send each source to dedicated landing pages featuring unique phone numbers. By using call tracking you will be able to determine what sources produced the most phone calls — and since your call tracking numbers will route directly to your main phone number there won’t be a disturbance in how your phone leads are handled. Most call tracking services will record all of the calls, which is great for determining whether lead quality or your sales staff needs to be addressed. PDFmyURL lets you convert a complete website to PDF automatically!

3. Identify where visitors are scrolling and clicking. When you know where your website visitors are and arenâ&#x20AC;&#x2122;t clicking it can help you to reposition your offers from dead zones to areas that attract clicks. A heat map tool, such as crazyegg, will not only show you where the clicks are occurring but also what traffic/referral source . This tool also shows you how far down your pages/ your visitors are scrolling. This allows you to test multiple call-to-action locations and know for sure which ones are being viewed and clicked on. You canâ&#x20AC;&#x2122;t simply throw a couple offers on your website and sit back assuming the conversions will just roll in. Insight to where your visitors are viewing and where they are clicking gives you strong data that can be used to really convert more traffic. PDFmyURL lets you convert a complete website to PDF automatically!

4. Analyze your Google Analytic data. When you know what traffic sources arenâ&#x20AC;&#x2122;t producing conversions and what your traffic is doing prior to converting it allows you to make significant changes. Imagine if you were able to identify that the majority of your social media traffic didnâ&#x20AC;&#x2122;t convert? You could then allocate your social media budget into the channels that were producing results. What if you were able to identify that the majority of your conversions were engaging with your blog prior to converting? You could increase your content count and utilize distribution outlets such as Outbrain and Taboola to attract even more traffic to your blog.

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When you fully understand your Google Analytics data it will help you eliminate poorly performing traffic sources and scale up the marketing efforts that are driving the highest percentage of conversions. You can create goals in Google Analytics to track the visitors flow and their interactions on your web pages. In Google Analytics, you have four ways to track goals: 1. URLs: URL destination goals keep track of specific URLs. Each time someone goes to that URL, they trigger the goal. These are ideal for thank you pages, confirmation pages, and PDFs. 2. Time: You can use this to track how many people stay on your site for a certain amount of time. Also, you can set the goal to track every visit thatâ&#x20AC;&#x2122;s below a specific amount of time. This gets super useful for support sites that are trying to help customers answer their question as fast as possible. 3. Pages/visit: Pages/visit is another easy goal type to set up and similar to visit duration goals. Instead of tracking how much time people spend on your site, this goal tracks the number of pages each visitor sees before they leave.This is ideal for customer support sites. 4. Events: Once you have the events ready to go, you can easily select any event as a goal. Similar to virtual pageviews, you have to add a bit of JavaScript to the element that you want to track. This tells Google Analytics when an event has occurred.You can track just about anything you want with Google Analytics events such as: 1. External links 2. Downloads PDFmyURL lets you convert a complete website to PDF automatically!

3. Time spent watching videos 4. Social media buttons 5. Widget usage Any element that your visitors interact with can be tracked with events.

5. Install live chat. A lot of business owners assume that live chat is only good for websites that are attempting to generate ecommerce sales. Sure, answering pre-purchase questions can help save sales and chat operators can push consumers toward the sale â&#x20AC;&#x201D; but every website can benefit from this simple tool. PDFmyURL lets you convert a complete website to PDF automatically!

Think of a restaurant that is trying to generate reservations and physical location visits. Live chat can help facilitate those reservations and can assist with little things such as clarification of directions. The majority of chat services will integrate with mobile phones so even a business such as a restaurant can have an employee monitoring the live chat. This is a low cost option that can produce noticeable results.

6. Use an exit popup offer. Driving traffic to your website isnâ&#x20AC;&#x2122;t cheap. Even if you arenâ&#x20AC;&#x2122;t running pay-per-click traffic and paying for every visitor individually, the time and effort that SEO and social media marketing requires essentially assigns a monetary value to every single person that lands on your website. Most visitors that leave will never return, so why not use every available option to try to PDFmyURL lets you convert a complete website to PDF automatically!

convert them? Popup exit offers do a great job at increasing conversion rates. Even the slightest conversion increases should be welcomed. Over time this exit capture can really improve your overall return on investment.

7. Include testimonials and trust signals. If your website visitors trust your business, they are going to be more likely to make purchases and submit their information. Including testimonials from customers or notable industry partners is a great way to build trust. Showcasing awards, recognition or accreditations such as the Better Business Bureau will also help to make your visitors feel comfortable doing business with you. Whatever you do, donâ&#x20AC;&#x2122;t include fake testimonials. They can be spotted a mile away and will immediately make your potential customer distrust your brand.

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8. Split test landing page changes. Sometimes the smallest changes will lead to the largest conversion gains. There are several easy-to-use tools such as unbounce that will allow you to create multiple landing page versions with slight differences to determine what options convert better. You can do this with very little coding and development knowledge or experience. Something as simple as changing the color of your action button or changing the text from “Submit” to “Instant Access” can produce shocking improvements.

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9. Switch to simple flat fonts.

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If you look at some of the landing pages that generate thousands of leads daily you will notice that they are all very simple when it comes to the font they use. The company spends a fortune on paid search ads — if that style didn’t work it wouldn’t be using it. Another reason you should use simple fonts is because they display nicely on all devices — desktop, tablet and mobile. 10. Deliver your message with an explainer video. Sometimes you need to capture the attention of your visitor in a different manner. Consumers can become immune to certain offers so you need to introduce clever ways to really grab their attention. Using an explainer video on your website or landing page to describe your product or service can really help your conversion number shoot through the roof.

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Generating leads through SEO We being the expert SEO company in Bangalore use the right strategies to generate leads. If you want to get the most from SEO, you need to match your goals with the goals of your customers. To do that, you must research and select the most relevant keywords for your business.

1. Get to know your customers. Develop 3-4 audience personas to help you create better content for your audience. 2. Research and identify keywords. Sometimes a dozen keywords with low search volume can generate leads more effectively than one keyword with a high search volume. PDFmyURL lets you convert a complete website to PDF automatically!

3. Put your customer first. When you create content, do so with the goals and interests of your customers in mind. Keywords are important, but lead generation through SEO is most effective when you stay true to your brand and value your customers. 4. Use links strategically. Only link to websites that are useful to your customers and complement your business. 5. Post new content frequently. The quality of your content is critical, but so is the freshness. Add new content to your website on a regular basis â&#x20AC;&#x201D; every week is a good place to start â&#x20AC;&#x201D; to ensure your site continues to rank high for specific keywords. 6. Give it time. Search engine bots crawl billions of websites. It may take a few months to see results, but your hard work will eventually pay off.

Generating leads through PPC Paid media is also a powerful way to generate leads. Here are some of the ways to generate leads through PPC:

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1. Tweak Contact Forms This first tip is straight forward; there is a direct correlation between the number of fields in a contact form and the conversion rate. Eliminate all fields that are nonessential and watch your conversion rate rise. 2. Give Something Away Try thinking of creative ways to generate leads because simply asking for someone’s personal information won’t always fill up your inbox with leads. Here are a few examples: eBook/ White Paper – Offer information that potential clients would find valuable, but require users to fill out a contact form in order to download it or have it emailed to them. PDFmyURL lets you convert a complete website to PDF automatically!

Free Consultation – Offer a brief consultation but require users to fill out a contact form in order for a customer service representative to reach out and schedule an appointment. Webinar – Host a webinar discussing a new product, recent research or simply an online Q&A session. 3. Separate Head Terms and Long Tail Keywords There are two types of keywords: head terms (short tail) and long tail keywords. Head terms have high search volumes because they are shorter and less focused. An example of a head term could be something like “Lawyers”. Long tail keywords convert at a higher rate because they are more focused but they have a much lower search volume. An example of a long tail keyword would be “Medical Malpractice Attorney in Columbia, Maryland”. If you have a limited budget, your head terms could burn through your daily ad spend before your long tail keywords even get an impression. Keep your head terms and long tail keywords in separate campaigns to ensure the long tail keywords are able to get impressions and clicks. 4. Increase Bids for Keywords with High Conversion Rates Try increasing the maximum cost per click for keywords that have a high conversion rate. Click through rate increases as the average position of your ads increases. Allowing these high performing keywords to rank higher will drive more profitable traffic to your site. Also, pause your account’s underperforming keywords. 5. Optimize for Conversion PDFmyURL lets you convert a complete website to PDF automatically!

The last tip is by far the easiest to implement. Instead of showing the ad that results in the most clicks or rotating the ads evenly, Google now gives you the option to show the ad that is most likely to result in a conversion. To apply this ad rotation setting to your campaign, go to Settings >Advanced Settings > Ad Delivery: Ad Rotation, Frequency Capping > Ad Rotation > Edit, then click the radio button next to â&#x20AC;&#x153;Optimize for Conversionâ&#x20AC;?.

Generating leads through social media Social media is a huge platform for generating leads for your business. We being the best digital marketing company in Bangalore use the powerful strategies to generate leads through the right social media channel for your business. Below listed are some strategies to generate leads through different social media platforms:

1. Pick the Right Channel One of the worst mistakes you can make right from the start is trying to get leads from the wrong social media channel. This step is all about knowing your customers. With PDFmyURL lets you convert a complete website to PDF automatically!

over one billion users, it’s easy to assume that Facebook is the go-to choice. But that’s not always the case. 2. Generating Leads With Facebook Contests: Contests have been huge hits on Facebook for years. The upside is that they draw a lot of attention. The downside is that the leads you get aren’t always the most qualified because you’ll have a lot of freebie seekers. But nonetheless, it’s a good way to gather emails. Shortstack is a great tool to help you setup Facebook contests and collect your leads because it integrates with most major email marketing tools like AWeber and MailChimp.Create a Custom Tab:Facebook lets you set up custom tabs on your Page, making it a great spot for contact forms. There’s different apps you can use to set these up like Pagemodo and Static HTML. These forms are the perfect way to capture leads on Facebook without having to send fans to an external site. In order to get more eyes on these tabs, make sure you link to them in your posts or when you’re running paid ads.Treat Your Page Like a Website:Stop looking at your Facebook Page as just a way to get Likes. Shifting your Page to a lead generation tool will impact the type of content you post, what kind of ads you run and even the tabs that you set up.Use facebook power editor:Power Editor is an advanced tool that helps businesses efficiently manage multiple campaigns and ads on Facebook. You can create, edit, manage and optimize ads, campaigns, and Page posts in bulk, across a large number of different ad accounts and Pages. It also lets you add call to to action on your facebook posts. Go to Facebook.com/powereditor to install the plugin. 3. Generating Leads With Twitter

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Using twitter cards: Use an eye-catching image Statistics help Make your copy very appealingâ&#x20AC;&#x201D;you only have 140 characters Track your brand mentions: Here are a few ways which will help you track your brand mentions. 1. Mentions of your company name 2. Common misspellings PDFmyURL lets you convert a complete website to PDF automatically!

3. Industry related keywords 4. Mentions of your competitors Create Events: Twitter chats, Ask Me Anything (AMA) and other time-sensitive events on Twitter are useful for generating leads in a creative way. The key is to make sure that you have some sort of call-to-action for each campaign. 4. Generating Leads With LinkedInLinkedIn is the the top social media site for generating leads. Since itâ&#x20AC;&#x2122;s catered toward professionals and networking, itâ&#x20AC;&#x2122;s a natural lead generation tool.

Offer a Free Sample:This is a very powerful technique that can result in highly

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qualified leads. LinkedIn Premium gives businesses the opportunity to find qualified leads based on job role and other criteria, then contact them directly with InMail.Combine LinkedIn & Inbound Marketing With LinkedIn Publishing:Inbound marketing is insanely effective. Inbound marketing drives 54% more leads into your marketing funnel than traditional outbound tactics. One of the techniques that falls under the inbound umbrella is content marketing.Get on SlideShare: SlideShare is a content sharing platform focused around slide decks, and they get a lot of traffic. Focus on creating slide decks that are highly relevant to your target audience. Make sure that your SlideShare and LinkedIn accounts are connected so that your presentations are visible on your LinkedIn Profile or Company Page. Most importantly, have some sort of call-to-action either inside your presentation or at the end. So, these were some of the useful strategies to generate leads from different mediums. Your business is only as good as the leads you generate, so finding high-quality leads should be your first priority. While there are many familiar and dependable ways to generate leads online, there are also many less obvious yet equally effective methods you might be overlooking. So figure out what you have missed out on and implement it right away. Each business has a different target market and communication style. We offer the best digital marketing services in Bangalore and we use the right lead generation strategy which is unique for each of the business.

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