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How to Generate Leads through Content Marketing RAMYA S - JULY 18, 2017
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 Estimated Time : 5 minutes Content marketing is one of the form of marketing focused on creating, publishing and distributing content for the audience. Content plays a very important role in digital marketing and also it is proven to be very effective when done in a right way. Content acts as a foundation for your lead generation so it has become an important part of digital marketing to generate leads through content marketing. If you want to generate new leads for our business, you need to focus on the content. Content is the most powerful tool that a marketer has, but some of the marketers are unaware of using content marketing in an effective way. If so, you can change and improve your content marketing by just simply following these strategies. I can assure you that these methods are 100% beneficial in generating leads, we can give W ith PDFmyURL anyone can convert entire websites to PDF!
you assurance only because we are the experts in digital marketing since many years and we have lot of experience regarding marketing strategies, so you can follow these methods.
Publish in depth, engaging content – You can generate leads from content marketing only by highly engaging, targeted and data driven content. You can achieve it simply following the below mentioned steps; Concentrate on headlines, 80% of people will click by seeing your headline. But they will only continue reading if headline engages. Identity the content which your audience wants. With the help of keyword research you’ll get to know what your audience are searching for. Great content is supported by statistics and data. For that you can use others data or you can do researches on your own, it helps you to establish an authoritative and attractive content.
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Read Also – How to improve conversion rate of your website Start using content upgrades – A content upgrade is a lead magnet specially created for a particular blog or page. They are the great ways to generate leads through content marketing. It’s very effective way to build your email list within a short period of time and consuming magnets. A content upgrade offers specific piece of bonus content matched with the topic of a particular article on your blog. Upgrade must and should be actionable and also useful. Multiple upgrades are more helpful in getting leads. Examples of effective email lead magnets are:
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Multiday email courses A short ebook Registration for a monthly webinar
Establish a free e-Book – Ebooks are expected to grow from $2.31 billion in 2011 to $8.69 billion in 2018. They acts as very unique marketing tool because it won’t seem like marketing tool, as they exist to provide expertise or entertainment. Ebooks are available on mobile devices through apps so it will be convenient as they offer immediate results. You can boost your brand image in getting customers to connect the W ith PDFmyURL anyone can convert entire websites to PDF!
ebook to your existing brand which in addition it adds value to your content marketing strategy. Make sure that your ebook should not be about product or service your brand offers in spite of it you can use an ebook to set your company up as a leader and a trusted source of information on the topic.
Read Also – 15 Tools to Accelerate your SEO Productivity
Creating consumer’s case study – Research reveals that case studies are the 3 rd most effective B2C content marketing strategy. Case studies help you in telling stories it can be either success story of a company product or the service, or a solution to a particular problem reported by customers to fix the issue. W ith PDFmyURL anyone can convert entire websites to PDF!
In spite of having so much of benefits, many marketers make mistakes by neglecting this case study as it is little time consuming an also seems to be boring. They are really helpful in converting the common people into buying customers.
Promoting your content – Only creating good and effective content is not useful you need to take further steps to promote your content so that others get to know about your content. There are many methods which help you in promoting your content; you can follow any methods which suits you the best. The most common way followed by many marketers is paid ads on search engines and also social media. Sometimes it acts as a better way for some business not for all. W ith PDFmyURL anyone can convert entire websites to PDF!
Remark your expert sources while sharing Try to email your sources so that they read, share and link to your content Promotion on Bookmarking sites Always be sharable
Related – Killer strategies to generate leads online: This Is What Professionals Do Guest Blogging – Publishing a high quality of content on your own blog might sometimes go useless if there are no readers on your blog. That’s why the guest blogging comes into use in drawing the W ith PDFmyURL anyone can convert entire websites to PDF!
viewer’s interest. It helps in creating greater traffic for your website and improves your online visibility. Guest blog is a process of publishing your content on to other blog which accepts guest posts but you won’t get paid for this content. For this, you need to search in search engines for the guest blogger sites which increases your blogging opportunities. Always try to focus on the most relevant topics so that the content helps you generate new leads, make sure that you follow all blog rules that a blog may have created for the guest blog posts.
Create a webinar – A webinar (Web-based seminar) is a presentation, lecture, workshop or seminar that is W ith PDFmyURL anyone can convert entire websites to PDF!
conducted over the Web using video conferencing software. It enables the real time discussion and it also allows to share audios, videos, documents and applications. As the content marketing has become the foundation for digital marketing strategies, more number of companies have already adopted webinars as a tactic for their marketing. Webinars are effective channel across the lead so it is the best place to create your own database it helps you in getting leads.
Build an informative whitepaper – Whitepaper marketing acts as a valuable tool in content marketing, as they help in adding new leads. They range from a short, single page document to hundreds of pages. Giving away free whitepaper helps you to reach a customer who might have neglected you.
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The marketing strategy using whitepapers is to connect with the right customers as not everyone will make time to read even few pages of a website. You can create interest in your products and also services with the help of whitepapers. Always keep in mind that your whitepapers always need to be actionable and you need to take care regarding that so that your efforts in generating new leads must not go waste.
Conclusion – It’s not the best content that wins, but it’s the best promoted content. I think about the visual content. We have the technology. Why not do it? We are as a species, addicted to story. Without a strategy the content is just stuff, and the world has enough stuff. We need to stop interrupting what people are interested in and be what people are interested in by following all the above strategies. We at 5ine web Solutions help you in developing professional and most effective websites at affordable price. We are experts in developing Static, Dynamic, CMS, Portals, and Web Applications. Visit us for more information www.5ines.com
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TAGS | CONTENT MARKETING LEAD, HOW DOES CONTENT MARKETING GENERATE LEADS, LEAD GENERATION, LEAD GENERATION THROUGH CONTENT MARKETING
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