MFM 13-14: Workshop 4: Communication & Events #10CorsoComo

POETRY OF TECHNOLOGY

COMUNICATION AND EVENTS PROJECT LEADER - CATERINA LUNGHI

CEDRICK VANHOVECK,DILARA BRUTEK,PRACHIKA GUPTA,SHREYA BHARDWAJ

Master in Design & Marketing of Luxury Goods!

Master in Fashion Management !

Master in Fashion Styling and Visual Merchandising Academic Year 2013-14! !

EVENT TIMELINE

8.4.2014

19:00 Opening Cocktail

9.4.2014

18:00 Presentation of Bloom Magazine

11.4.2014

19:00 Iris van Herpen 
 Fashion Conversation

13.4.2014

21:00 Ending Party

RESEARCH CONCEPT

INDEX

INSTALLATIONS MARKETING

ANALYSIS

PERSONALITY! Slow Elite (Network Press) The place to be seen at

ESSENCE! !

Curation

VALUES! International Progressive Intellectual Curiosity

PROMISE! Multifacetted informing experiences & stimulations

ANALYSIS

STRATEGY! test new designers and new ways of visual merchandising

GOAL! design controllable ! interactivecurationconsumers acceptance to new displays to share and visual presentation show case:
 ! art, food, books and innovate the brand offering fashion during the 5 days ! of Fuori Salone. having more engagement and involvement

OPPORTUNITIES

VALUES! International Innovative Creative PERSONALI TY! Active Heterogene Experimental

PROMISE! Events of: Established companies, creatives, professionals ESSENCE! Sharing

SOCIOLOGICAL! More traveling Less engagement RETAIL! E-commerce (E-) Multibrand stores Mobile purchase

TECHNOLOGICAL! Digitalisation Automatisation Wireless Connectivity Gamification

INSTALLATION 1

INSTALLATION 2

INSTALLATION 3

INSTALLATION 4

1672cm 235cm

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CURATION LAYOUT

430cm

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1045.cm

F1 1695.cm

Galleria Grande

555cm

F2 535.cm

Galleria Piccola

entrance Store

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OPENING COCKTAIL 24 !

invitation only

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FASHION CONVERSATION WITH IRIS3VAN HERPEN 4

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CORSO COMO APP

EVENT FOLDER

SOCIAL MEDIA

PRESS RELEASE

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!

PRESS RELEASE MILAN, 10 February 2014

!

Dear Caterina!

!

PRESS RELEASE MILAN, 10 February 2014

Installation Caju Clouds: Introducing NYC based Caju scarves, in an unique presentation inspired by nature & design. An installation artfully representing breathing clouds in the air. Visitors witness breathing like properties in illuminated clouds covered with Caju scarves highlighting the unique design and vibrant colours.!

!

This year 10 Corso Como celebrates the Design Week of Milan by crossing lines between New Technology and Fashion. It’s values of embracing life the slow way integrated with the advancement in technology is showcased in different perspectives inspired by the unique poetic inspiration. 10 Corso Como is using the Design Week to share its values of Curation & Artistic Content with Design.!

This week will be for new developing technology crossing engineers, artists and creatives that are specialised in the field with curation of 10 Corso Como that will take you away from the world outside. !

The curation will start on the first day of the Design Week with a private cocktail party, the week ahead includes the launch of a new magazine, fashion conversation with our new designers, elaborating their take fashion and technology.!

10 Corso Como is using the Design Week as a platform to bring in a freshness to its existing offer. In the constant endeavour to help consumers experience retail, 10 Corso Como takes this opportunity to propose new designers, new artists & new technologies explaining their theme for the design week, “Poetry of Technology”.!

PRESS CONTACT: FRANCESCA MELE +39 342 678 43 26 FRANCESCA@10CORSOCOMO.COM

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10 Corso Como introduces the progressive style of their carefully selected emerging designers & leading technology as taste of Exhibition style. 10 Corso Como’s appreciation of fashion in different perspectives will be harmonised with a curation that is designed artistically to display. Creating an atmosphere intellectually stimulating bringing the elements of nature indoors and seamlessly integrated into fashion and design. The exhibition is created in a manner where visitors move from one insight to the next, a different sensory experience with every installation.!

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Installation Paparazzi: Iris Van Herpen’s 3D printed dress created in white is encircled with papparazi mirrors and Philips Lumiblade.Installed with censor motion, which reacts to visitors movement, and creates different perspectives, shadows. Mirroring and enhancing the details, reflecting the beauty of Iris’s creation.!

Installation Poppies in the air: Look above and let the poppies lead you in. Empowered by kinetic technology created by FELD, censor motion detecting flowers move along with the movement of visitors leading them into Corso Como’s courtyard.

PRESS CONTACT: FRANCESCA MELE +39 342 678 43 26 FRANCESCA@10CORSOCOMO.COM

PRESS RELEASE