MFM 13-14: Workshop 2: Re-Vitalization & Digital PR #Trussardi

Re-Vitalization & Digital PR

Fatmagul Baysal I Shreya Bhardwaj I Kelly Bowman I Gulia Ghidini

27 Kasım 13 Çarşamba

Brand Identity

Passion | Tradition | Craftsmanship | Innovation 1 27 Kasım 13 Çarşamba

Perspective Consumer

2 27 Kasım 13 Çarşamba

Strategy

To increase global brand awareness, through implementing a digital PR strategy and revitalizing Trussardi’s online communication for an enhanced consumer experience.

Revitalization

Digital PR

Ambassadors

Pop-Up

Event

Design

Experience

3 27 Kasım 13 Çarşamba

Strategy

To increase global brand awareness, through implementing a digital PR strategy and revitalizing Trussardi’s online communication for an enhanced consumer experience.

Digital PR

Ambassadors

Pop-Up

Revitalization

Event

Design

Experience

3 27 Kasım 13 Çarşamba

Strategy

To increase global brand awareness, through implementing a digital PR strategy and revitalizing Trussardi’s online communication for an enhanced consumer experience.

Revitalization

Digital PR

Ambassadors Pop-Up

Event

Design

Experience

3 27 Kasım 13 Çarşamba

Ambassadors PHASE ONE

4 27 Kasım 13 Çarşamba

OLIVIA PALERMO Age: 27 Country of Origin: USA Occupation: Model, Socialite, Executive Editor of oliviapalermo.com

256K 455K 338K

5 27 Kasım 13 Çarşamba

OLIVIA PALERMO Age: 27 Country of Origin: USA Occupation: Model, Socialite, Executive Editor of oliviapalermo.com

256K 455K 338K

5 27 Kasım 13 Çarşamba

MIROSLAVA DUMA Age: 28 Country of Origin: Russia Occupation: Co-founder and editor of Buro24/7

43K 505K

6 27 Kasım 13 Çarşamba

GIOVANNA BATTAGLIA Age: 32 Country of Origin: Italy Occupation: W Magazine Fashion Editor

52K 84K 28K

7 27 Kasım 13 Çarşamba

Strategy

To increase global brand awareness, through implementing a digital PR strategy and revitalizing Trussardi’s online communication for an enhanced consumer experience.

Revitalization

Digital PR

Pop-Up Ambassadors

Event

Design

Experience

8 27 Kasım 13 Çarşamba

E-Commerce Pop-Up PHASE TWO

Limited Edition

Come meet me in person and tweet me your style question! More details after the jump or click here..

9 27 Kasım 13 Çarşamba

Limited Edition

Come meet me in person and tweet me your style question! More details after the jump or click here..

10 27 Kasım 13 Çarşamba

Limited Edition Come meet me in person and tweet me your style question! More details after the jump or click here..

11 27 Kasım 13 Çarşamba

Strategy

To increase global brand awareness, through implementing a digital PR strategy and revitalizing Trussardi’s online communication for an enhanced consumer experience.

Revitalization

Digital PR

Event Ambassadors

Pop-Up

Design

Experience

12 27 Kasım 13 Çarşamba

Online PHASE THREE

13 27 Kasım 13 Çarşamba

14 27 Kasım 13 Çarşamba

15 27 Kasım 13 Çarşamba

16 27 Kasım 13 Çarşamba

17 27 Kasım 13 Çarşamba

18 27 Kasım 13 Çarşamba

18 27 Kasım 13 Çarşamba

27 Kasım 13 Çarşamba

Piazza Scala,5 Milan or streamed online at:

www.trussardi.com.

27 Kasım 13 Çarşamba

TJ-GUM Red Square 3, Moscow or streamed online at:

www.trussardi.com.

27 Kasım 13 Çarşamba

27 Kasım 13 Çarşamba

660 Madison Avenue New York or streamed online at:

www.trussardi.com.

27 Kasım 13 Çarşamba

Strategy

To increase global brand awareness, through implementing a digital PR strategy and revitalizing Trussardi’s online communication for an enhanced consumer experience.

Revitalization

Digital PR

Ambassadors

Pop-Up

Event

Design

Experience

19 27 Kasım 13 Çarşamba

Strategy

To increase global brand awareness, through implementing a digital PR strategy and revitalizing Trussardi’s online communication for an enhanced consumer experience.

Revitalization

Digital PR

Design Ambassadors

Pop-Up

Event

Experience

20 27 Kasım 13 Çarşamba

27 Kasım 13 Çarşamba

Strategy

To increase global brand awareness, through implementing a digital PR strategy and revitalizing Trussardi’s online communication for an enhanced consumer experience.

Revitalization

Digital PR

Experience Ambassadors

Pop-Up

Event

Design

21 27 Kasım 13 Çarşamba

<

<

1 27 Kasım 13 Çarşamba

27 Kasım 13 Çarşamba

<

27 Kasım 13 Çarşamba

<

27 Kasım 13 Çarşamba

Time Line

August 15th, Friday

September 18th, Saturday

October 4th, Saturday

Global Fashion Month

22 27 Kasım 13 Çarşamba