ShreyaChakravarty Design Portfolio This portfolio is a compilation of some of my professional, academic and personal work and is best viewed in Adobe Reader in a “Two Page View Display� Thank you for your valuable time.
1
ShreyaChakravarty Design Portfolio
2
Contents Invisible Inequalities
5
October 2012 - January 2013
The Communication Survival Guide 11 October 2011 - February 2012
Open the Jar 15 October 2012 - January 2013
Listen Hear Speak October 2012 - January 2013
New York Is A City of Things Unnoticed October 2012 - January 2013
Present
19
23
27
December 2012 - February 2013
Tribal Puzzle
31
India’s Heart Health Crisis
35
July 2012
March 2012
Hannovers Bäume October 2012 - January 2013
39
Blog Headers 43 October 2012 - January 2013
Logo Collection 46 March 2010 - December 2012
Curriculum Vitae 48
3
4
Research + Infographics October 2012 - January 2013
Invisible Inequalities Based on the information design principles of Otto Neurath, a project based on the International competition announced by Humantific in association with ARCH + and Bahaus Dessau Foundation that involved a critique of the present world and information design after Neurath. An inductive research methodology and representation of rising inequalities that exist in our society today. To study what is today’s reality and how we are drifting apart at every level. The project involved an exhaustive study of societal principles, building connections and looking at layered perspectives. The complex process involved drawing insights based on the chosen topic. The theme of my study was communication and language and I conducted a research study on International Exchange Students based in Germany. The inferences were drawn based on personal interviews, analysis and discussions, readings on material and building connections. The final outcome was a series of three infographic posters that represented findings of the entire research study. The competition submissions will be published by the organisers and exhibited in “Haus der Kulturen der Welt “, Berlin in summer 2013. The entire process and documentation of the project can be viewed on http://invisibleinequality.wordpress.com/
5
RISING INEQUALITIES THE OVERVIEW Power, or the access to power is the basis of any inequality. Varied and unnoticed forms of inequality created by this power slowly creep into the environment, seeping into daily interactions and creating a ripple effect which is finally felt across a large spectrum of society, albeit invisibly.
Inequality Production Migration for Education Power
Craving for Human Interaction Urbanisation
Multi Cultural Society
Migration
Language Alienation
Technology
Exclusion
Layer & Ripple Effect
A controlled and measurable concept or notion
Inequality as a whole does not affect the environment at a given point or time. It is a 'point-and-beyond ripple and layer effect' which finally translates into inequality.
A feeling or emotion, qualitative in nature
CONTEXT OF THE INDUCTIVE STUDY
International Exchange Students At Germany
Feeling Excluded And Alienated
Evoking Strong Emotional Responses
REFERENCE NO. SN0427
6
INVISIBLE EVIDENCES AND IMPACTS EXCLUSIONS AND ALIENATION There are strong responses to exclusion and alienation. There are also strong and effective coping strategies used to get over these forms of exclusions. Ultimately all these come down to the fact that there is a prevailing ‘invisible inequality’.
LANGUAGE ALIENATION
CRAVING FOR HUMAN INTERACTION SELF BELIEF
RVING
OBSE
EMOTIONAL RESPONSES
G
IN
AW
DR
EXCLUSION
LANGUAGE WALL
Spin the wheel
TECHNOLOGY CAUSING DISTANCES
The matrix allows one to see that every evidence will correspond to an impact and further to a strategy. Although inter-dependent, they correspond to different combinations.
Evidence of Social Inequality Impact of the Inequality Coping Strategy Used
EMERGENCE OF A PARADOX IN THE SYSTEM A paradox emerges when communication that ideally connects two people actually creates a distance and a gap between them. This further induces a response that creates a very strong craving for human interaction.
Communication Alienation On An Everyday Basis
Communication Distances
Beginning Of Craving For Human Interaction REFERENCE NO. SN0427
7
REALITY NOW & TODAY DRIFTING APART People are moving apart; drifting away from each other. The distance, though not felt, is growing wider as an invisible inequality slowly sets in.
Invisible Inequality
FEELING
CREATING
THIS DRIFT
A BALANCE
The nature of inequality is such that it is observed as a possibility and not a statement, unless experienced on a personal level. It is to be believed that inequality affects us all at some point of time.
The world is out of balance and what is needed is to bring people closer through communication tools that let them interact with the person right next to them in a simple manner without letting them crave for human interaction and slowly drifting away.
REFERENCE NO. SN0427
8
9
10
Research + Publication October 2011 - February 2012
The Communication Survival Guide India is a haven of languages and sometimes it is very difficult to communicate in an entirely new language if one moves or even travels. There are some basics of a language that would always help a person who is new to the place. Looking into the development of a publication that looks into teaching the basics of a language required for communication, when travelling from state-to-state. Explorations for final publication were done after user study, in-depth research and content development. The challenge was to decide what was most important and basic for a language and its words and also find a format that would be easily comprehensible. The final execution is a guide that was built in two languages and was coded and categorised in a manner that is easy to read and follow. The entire process and documentation of the project can be viewed on http://issuu.com/shreyachakravarty/docs/studio1documentation
11
12
13
14
Research + Installation October 2012- January 2013
Open the Jar The Frauennotruf Hannover marked its 10th year anniversary and collaborated on a project with the Hochschule Hannover, titled “Life Is More Than Just Yesterday� for an exhibition to be held in honour of the same. The Frauennotruf is an agency that deals with helping women who are victims of sexual and physical violence and the agency helps them to get over this trauma. Upon researching, interacting and listening to real life stories, it was observed that women want to be heard that women want to be heard because their stories are either forgotten, not heard or completely ignored They feel like they are in a world that thats not ready to hear them out. A challenging task in the entire process was to try and understand women and their situation in a foreign land. The installation aimed for a interaction that enabled women and their stories to be heard through the metaphor of a jar. The final outcome was an installation on nine kitchen jars, four of which have audio recordings of women’s stories being played constantly A viewer would need to go close to a jar, open the jar and hear part of the story. The recordings were both in German and English. The installation was supported with PlayCards that would enable the viewer to connect better with the context and the idea. The Exhibition is scheduled for April 2013 in the Statdbibliothek, Hannover, Germany
15
16
17
Ein missbrauchtes Kind muss sieben Erwachsene ansprechen, um gehรถrt zu werden. It takes 7 mouths to talk to for a child before she is heard.
LISTEN >> HEAR >> HELP
18
Research + Poster Design October 2012 - January 2013
Listen, Hear, Speak The Frauennotruf Hannover marked its 10th year anniversary and collaborated on a project with the Hochschule Hannover, titled “Life Is More Than Just Yesterday� for an exhibition to be held in honour of the same. The Frauennotruf is an agency that deals with helping women who are victims of sexual and physical violence get over this trauma.
It is a fact that children find it difficult to talk to someone if and when they go through abuse. It is said that a child needs to speak to 7 people before he is actually heard. The process involved simplification of this idea and the best way that would communicate this strong message. A series of 7 posters that illustrates this issue through the simple metaphor of lips and the things that seal them.
The Exhibition is scheduled for April 2013 in the Statdbibliothek, Hannover, Germany
19
Ein missbrauchtes Kind muss sieben Erwachsene ansprechen, um gehรถrt zu werden.
Ein missbrauchtes Kind muss sieben Erwachsene ansprechen, um gehรถrt zu werden.
It takes 7 mouths to talk to for a child before she is heard.
It takes 7 mouths to talk to for a child before she is heard.
LISTEN >> HEAR >> HELP
LISTEN >> HEAR >> HELP
Ein missbrauchtes Kind muss sieben Erwachsene ansprechen, um gehรถrt zu werden. It takes 7 mouths to talk to for a child before she is heard.
Ein missbrauchtes Kind muss sieben Erwachsene ansprechen, um gehรถrt zu werden.
LISTEN >> HEAR >> HELP
LISTEN >> HEAR >> HELP
It takes 7 mouths to talk to for a child before she is heard.
20
Ein missbrauchtes Kind muss sieben Erwachsene ansprechen, um gehรถrt zu werden.
Ein missbrauchtes Kind muss sieben Erwachsene ansprechen, um gehรถrt zu werden.
It takes 7 mouths to talk to for a child before she is heard.
It takes 7 mouths to talk to for a child before she is heard.
LISTEN >> HEAR >> HELP
LISTEN >> HEAR >> HELP
Ein missbrauchtes Kind muss sieben Erwachsene ansprechen, um gehรถrt zu werden. It takes 7 mouths to talk to for a child before she is heard.
LISTEN >> HEAR >> HELP
21
22
Interactive Media + Illustration October 2012 - January 2013
New York Is A City of Things Unnoticed Based on a text by Gay Talese who describes NY as a place of things unnoticed, the idea was to develop an interactive iPad app that would involve the user finding out different things about the city that lie unnoticed. The process involved clear comprehending and understanding the text, updating the information with current facts and building a navigation system that would keep the user engaged and yet allow him to exit if he wished. The final concept is based on a game that is fully illustrated and the colourful app shows some specific parts of NY and upon navigating through the picture and clicking, information and small facts can be obtained on some specific topics.
23
New York is a City of Unnoticed things a game app based on the Text by Gay Talese
egin
slide to b
New York is a City of Unnoticed things
Street talking
a game app based on the Text by Gay Talese
Street talking
people watching time check
o play !
ou’d like t
rt y tap the pa
24
People watching can be fun! New york is a place with so many kinds of people and so many small things that they do differently! Can you find somethings that look out of place here? tap on what you think is odd, and you’l get to know much more about them! people watching
ntinue
co slide to
There are about 700 streets in Manhattan.
Why is it called Wall Street? It has nothing to do with those greedy pigs in the financial field, instead way back when the Dutch ruled this area Wall Street was the city limit and there was an actual wall built there.
More than 25% of the world’s gold is located 80 feet beneath the Federal Reserve Bank on Wall Street.
New York's famous steam seen billowing out of manholes and sewer grates is the excess from an elaborate underground steam system that buildings - both residential and commercial - can make use of for heating. It is a paid utility.
The longest street in New York is Broadway: it is 18 miles in length and goes all the way through Manhattan and the Bronx.
25
New York City has 722 miles of subway tracks…and counting.
26
Visual Identity + Branding December 2012 - February 2013
Present Students of the Hochschule Hannover exhibited a range of products that were based on the theme ‘Present’. For the visual identity and design, the logo was kept simple, a representation of a box that is open and showcases something. The colours were kept in mind keeping the neutrality of the theme. The collaterals included badges, concept cards for each product and an A3 foldout explaining explaining the context of the project and entire range of products. The exhibition was a part of Ambiente 2013, Frankfurt and was well received at the event by spectators from all over the world.
27
28
29
30
Illustration July 2012
Tribal Puzzle Ahmedabad’s Tribal Museum is a visual treat forthose interested in the tribes of Gujarat. Taking this cue foward, the idea was to build an interactive way of putting this museum together. The Tribal Puzzle aims at the action of building the museum scene through different parts that one would travel through. The illustration style is Classic West Indian style.
31
32
33
34
Infographics March 2012
India’s Heart Health Crisis Part of a team that participated in the Visualising Marathon 2012, New Delhi where the topic was to visualise India’s Heart Health Crisis, analyse the key factors and build an inforgraphic based on the given information in a limited period of time. The inforgraphic won a Special Mention at the event.
35
India’s Heart-Health Crisis Cardiovascular diseases (CVDs) claim more lives in rural and urban India today than any other ailment, with the burden expected to double in the years ahead. The impact is widespread and cyclic - waking up to the crisis is the need of the moment, before the heart-health hourglass empties out for good.
What is CVD? Cardiovascular Disease, or Heart Disease, is a class of non-communicable diseases that affect the heart and blood vessel system. The term is mostly used to refer to atherosclerosis, or arterial disease. CVDs are the leading causes of death and disability in the world.
LOSING YOUNGER HEARTS
PROD
2015
2010
2005
Year
2000
Age
20-29
Size of the bubble depicts % prevalence of CHD
30-39 Urban Male
40-49 Urban Female
Rural Male
50-59 Rural Female
There has been a significant rise in the prevalence of Coronary Heart Disease, one type of CVD, among urban citizens in the productive workforce category (ages 30-50). In contrast, CHD prevalence in the rural population only rises significantly in people above the age of 50.
THE INDIAN HEART Being born an Indian can also spell heart trouble – our ethnic and socio-economic traits make us more vulnerable to CVDs
Physiology: Indians have narrower arteries than Caucasians, and a lack of vitamin B12 in our diets puts us at higher risk of CVDs
Access to healthcare: It tak Indian 300 minutes to reac twice as longer as the time in a developed nation
Sources: ForbesIndia.com, The Earth Institute at Columbia University, World Health Organisation, World Bank, NewScientist.com, Wikipedia.org, IndiaToday.in; Symbols and Graphics: Safe by Simon Child, from The Noun Project; S
36
s
1
no. .
killer
By 2020, 3 out of 5 cardiac patients in the world will be Indian
CVDs account for 31% of all deaths in India
DUCTIVE YEARS OF LIFE LOST
2000
IMPACT ON ECONOMY Public Funding in Health as % of GDP
16% 1.27%
USA
India’s GDP Loss due to CVDs
2015
INDIA
9.2 million
2005
1.27%
0.35% National Income Loss due to CVDs (in )
2030
2015
2,70,000 crore
kes an average ch a hospital, e taken to do so
45,000 crore
17 million
2005
KEEPING CVDs AT BAY Increase public funding in health to 3% of GDP
Better health education, resulting in stronger legislation
Hypertension & Diabetes: Two of the major causes of CVDs; by 2025, India will have 69.8 million diabetics and 214 million hypertensive people
Lower salt and fat intakes, more exercise, and an active lifestyle
Stethoscope by Scott Lewis, from The Noun Project; Various symbols from TheNounProject.com collection under public domain
37
38
Illustration October 2012- January 2013
Hannovers Bäume Hannover’s trees have something special about them, especially during the Autumn. A wide range of colours and types of trees .are found in this season - the best time to enjoy their beauty. A project that aims to promote the reuse of one sided, used and waste paper. The simple illustrations show these trees in their best kept secret, their bright and eye-catching colours. Waste Paper was collected from the offices of XING, Printers at Hannover and the Hochschule Hannover to build the notebooks.
39
40
41
42
Craft + Design October 2011 - June 2012
Blog Headers A range of Blog Headers created through digital and craft medium for a personal touch to every post that makes it to the blog.
These blogs are given an entire new look and feel by customising a lot of detailing within the blog options and with the header.
43
44
45
Branding + Visual Identity March 2010 - December 2012
Logo Collection Logo folio from professional works
46
C51 M44 Y10 K0 C0 M0 Y0 K30
47
Shreya Chakravarty http://shreyachakravarty.wordpress.com http://ultichappal.blogspot.com http://diegilbepost.blogspot.com
Work Experience
bOunce, Mumbai, India Visualiser Developed full edged advertising campaigns (ATL & BTL) and creative units that included calendars, menu cards, instore communication units, catalgoues and brochures and visual branding for a range of companies. Bhumi Chennai, Chennai, India Voluntary work for designing collaterals such a posters and logos and a teaser campaign for a project. Internships at Bates 141, Hakuhodo Percept and FACET Designs all based at New Delhi.
Academic Qualifications
Currently on a Research Exchange Scholarship at The University of Applied Arts and Sciences, Hannover, Germany. The programme involves research on Universal Design as well as other projects based on varied subjects and contexts. Currently pursuing Post Graduate Diploma Programme (Semester 4) in Graphic Design from National Institute of Design, Ahmedabad, India Graduated with distinction in B.Sc. Visual Communication from M.O.P Vaishnav College for Women, Chennai, Madras University, India Class XII (CBSE Board) from Army Public School, Dhaula Kuan, New Delhi with 80% marks. Class X (CBSE Board) from Army Public School, Dhaula Kuan New Delhi with 84% marks.
48
Awards and Recognitions
• Special Mention for the entry on India’s Heart Health Crisis at the Visualising Marathon 2012, New Delhi. • ‘Best Outgoing Student’, Department of Visual Communication, for the year 2010. • ‘Best Project in Web Designing’ for the Academic Year 2009-2010. •‘Overall Proficiency’ for Academic Year 2008-2009 in College. • A merit scholarship from the Army Welfare Education Society for the years 2008-09 and 2007-08 for a consistent performance in academics. • ‘Best Project’ in Communication Theories, a subject in the college curriculum. • ‘Best Artist’ for the academic year 2007, in Class XII
Skills and Proficiency
• Communication and Language Research Methodologies • Graphic Design and Software Proficiency (Adobe Illustrator, • Photoshop, Indesign and Flash) • Digital and hand rendered illustrations
Passions and Hobbies
Painting, listening to music, blogging, traveling observing things around and learning new languages
Language Proficiency
English & Hindi (Spoken and written), Bangla (Mother tongue) Gujarati & Tamil (Functional), German (Learning)
Contact email
Design
chakravarty.shreya@gmail.com shreya.ch@nid.edu Design, to me, is an ongoing process of learning through observation and experience and then applying this learning in an efficient manner to help the common man communicate and live better.
49
ShreyaChakravarty Design Portfolio 2013