6 Month Sales and Stock Plan

CHARLOTTE OLYMPIA 6 Month Sales and Stock Plan Shuang Yuan

Table of Contents •

Background

Page 3

•

Philosophy

Page4

•

Signature Items

Page 5

•

Target Customer

Page 6

•

Compe<<on

Page 7

•

Pricing Strategy

Page8

•

Fall/Winter Collec<on

Page 9

•

Six Month Sales Plan

Page 14

•

Assortment Plan

Page 16

•

Store Layout

Page 20

Background

•

Charlo'e Olympia is a Bri<sh luxury shoe and accessories brand founded by Charlo/e Olympia Dellal in 2008.

• • • •

In 2010, CharloPe Olympia opened its first store on Maddox Street in London.

In 2011, opened the second on East 65th Street in New York City and and another on Rodeo Drive.

In 2013, Los Angeles.

In 2014, in Miami, Hong Kong, and Dubai.

• •

Focused on footwear and accessories for women, the label also produces a collec<on for liPle girls called 'Incy’ and the Tom Cat smoking slipper for men.

•

Produces four seasonal collec<ons a year.

Philosophy To create luxurious, feminine shoes and accessories with a sense of humour.

Signature Items • Shoe is finished with a gold spider web on the sole • "island" pla_orm Dolly pump • The Ki-y flat and Perspex Pandora clutch box • All shoes and accessories are handcraaed in Italy

Target Customer

Age between 23-­‐65 Who loves fashion and fun!

Compe==on

• Nicholas Kirkwood

• Jimmy Choo

• Dolce & Ga bbana

• Pierre Hardy

• Fendi

• Sophia Webster

• Prada

• Stella McCartney

Pricing Strategy

• Price Range for Shoes: $295 -­‐ $1895

Fall/Winter Collec=on

Fall/Winter Collec=on

Fall/Winter Collec=on

Fall/Winter Collec=on

Fall/Winter Collec=on

Six Month Sales Plan Fall 2015

Month

August

September

October

November

December

January

Total

% OF SALES

10%

16%

15%

21%

24%

14%

100%

Sales

PLAN

$152,500.00

$244,000.00

$228,750.00

$320,250.00

$366,000.00

$213,500.00

$1,525,000.00

BOM

PLAN

$495,000.00

$594,660.00

$799,420.00

$1,192,632.50

$1,155,070.00

$963,210.00

$5,199,992.50

EOM

PLAN

$594,660.00

$799,420.00

$1,192,632.50

$1,155,070.00

$963,210.00

$884,200.00

$5,589,192.50

Markdowns

PLAN

$27,450.00

$43,920.00

$41,175.00

$57,645.00

$65,880.00

$38,430.00

$274,500.00

Emplyee Discount

PLAN

$7,625.00

$12,200.00

$11,437.50

$16,012.50

$18,300.00

$10,675.00

$76,250.00

Workroom

PLAN

$1,525.00

$2,440.00

$2,287.50

$3,202.50

$3,660.00

$2,135.00

$15,250.00

Shrink

PLAN

$3,050.00

$4,880.00

$4,575.00

$6,405.00

$7,320.00

$4,270.00

$30,500.00

Purchases at Retail

PLAN

$284,185.00

$500,000.00

$670,000.00

$349,940.00

$251,000.00

$190,000.00

$2,245,125.00

Purchases at Cost

PLAN

$85,255.50

$150,000.00

$201,000.00

$104,982.00

$75,300.00

$57,000.00

$673,537.50

Markup $

PLAN

$170,511.00

$300,000.00

$402,000.00

$209,964.00

$150,600.00

$114,000.00

$1,347,075.00

Markup %

PLAN

60%

60%

60%

60%

60%

60%

60%

Gross Margin

PLAN

56%

Turnover

PLAN

1.75

Six Month Sales Plan Workroom Costs

1%

Cash Discounts %

0%

Season Stock Turnover Average Stock

1.75 $869,861.79

Markdown %

18%

Markup Goal

60%

Employee Discount

5%

Shrinkage

2%

Total Inventory

$6,089,032.50

Average Stock

$869,861.79

Assortment Plan OTB FOR THE MONTH OF August-$284,185.00 (RETAIL) DESCRIPTION Chelsea Cat Bootie Charlottes Web W/Crystal Cheeky Pumps Love Dolly Pumps Kiss me Betsy Booties Tessa Wedges Eyes For You Flats Sweetie pumps

DELIVERY DATE

UNITS

COST

RETAIL

TOTAL COST

TOTAL RETAIL

TARGET MU%

10-Aug 10-Aug 10-Aug 10-Aug 10-Aug 10-Aug 10-Aug 10-Aug

60 60 15 46 30 20 40 30

$398.00 $318.00 $718.00 $364.00 $478.00 $350.00 $278.00 $358.00

$995.00 $795.00 $1,795.00 $910.00 $1,195.00 $875.00 $695.00 $895.00

$23,880.00 $19,080.00 $10,770.00 $16,744.00 $14,340.00 $7,000.00 $11,120.00 $10,740.00

$59,700.00 $47,700.00 $26,925.00 $41,860.00 $35,850.00 $17,500.00 $27,800.00 $26,850.00

60% 60% 60% 60% 60% 60% 60% 60%

$113,674.00

$284,185.00

60%

301

Chelsea Cat Bootie Units: 60

Charlottes Web W/Crystal Units: 60

Love Dolly Pumps Units: 30

Cheeky Pumps Units: 15

Tessa Wedges Units:20

Eyes For You Flats Units: 40

Love Dolly Pumps Units: 46

Sweetie pumps Units:30

Assortment Plan

OTB FOR THE MONTH OF November-$349,940.00 (RETAIL) DESCRIPTION Andie Boots Prosperity Boots Far East Boots Paloma Pumps Dolly Pumps Love me Pumps Superstar Kitty Flats Cat Nap Flats

DELIVERY DATE 2-Nov 2-Nov 2-Nov 2-Nov 2-Nov 2-Nov 2-Nov 2-Nov

UNITS 50 20 12 40 65 40 65 80

372

COST $463.60 $638.00 $678.00 $358.00 $318.00 $580.00 $238.00 $278.00

RETAIL $1,159.00 $1,595.00 $1,695.00 $895.00 $795.00 $1,450.00 $595.00 $695.00

TOTAL COST $23,180.00 $12,760.00 $8,136.00 $14,320.00 $20,670.00 $23,200.00 $15,470.00 $22,240.00

TOTAL RETAIL $57,950.00 $31,900.00 $20,340.00 $35,800.00 $51,675.00 $58,000.00 $38,675.00 $55,600.00

TARGET MU% 60% 60% 60% 60% 60% 60% 60% 60%

$139,976.00

$349,940.00

60%

Andie Boots Units:50

Dolly Pumps Units: 65

Prosperity Boots Units: 20

Far East Boots Units: 12

Paloma Pumps Units: 40

Love me Pumps Units: 40

Superstar Kitty Flats Units: 65

Cat Nap Flats Units: 80

LA Store Layout

References • Mistry, Meenal. "CharloPe Olympia Dellal, Shoe Queen". Wall Street Journal Online. Retrieved 16 March 2014.

• Alexander, Ella. "CharloPe Olympia's Recipe For Success”. Vogue News. Retrieved 16 March 2014.

• Murrow, Lauren. "The New Step Class”. New York Magazine. Retrieved 16 March 2014.

• Khouy, Stephanie. "CharloPe Olympia Bou<que Opens in the Middle East”. style.com/arabia. Retrieved 22 October 2014.

• "CharloPe Dellal”. Vogue. Retrieved 16 March 2014.