VISUAL COMMUNICATION

LOURMARIN Presented by: Shuang Yuan & Ashley Chan

OUR CONCEPT

The idea behind our store is to give the well-to-do ladies of Atlanta who frequent shopping areas such as Phipps Plaza and Buckhead Atlanta a place to get away from their families and problems in exchange for a relaxing day. We want to offer a place for ladies to hang out with their girlfriends, sip champagne, and get pampered by the amenities offered at Lourmarin. Here at Lourmarin, we strive to provide the most excellent services in our massive, three floor French-inspired home. On the first floor, we offer a cafĂŠ with the most delectable selection of sweets, pastries, cocktails, tea, and coffee hand-crafted in-house in the healthiest way possible. The second floor offers all of the pampering essentials. There is a nail bar for manicures and pedicures along with numerous private rooms for different spa treatments and massages. The top floor is completely open for a view of the city with different types of hot springs that are good for health. We offer different types of baths such as lavender, rose, milk etc. for the ladies depending on what type of treatment they want. Not only that, but we also have a cocktail bar on the top floor so ladies can really kick back, enjoy the view, relax, and let all of their problems melt away.

Lourmarin, France

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located in the French region of Provence known as “one of the most beautiful villages in France” quiet, gentle ambiance bustling tourist attraction due to its cafes, restaurants & boutiques

MOOD BOARD

COLOR PALETTE

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mostly neutrals classic, elegant, clean simple & luxurious bold accent colors to pop against neutral palette

CONSUMER PROFILE LOURMARIN

MEET CLAIRE

Age: 26 Marital Status: Single Occupation: Freelance Writer Income: has a trust fund Lifestyle: shopping, fashion blogging, hanging out with her girlfriends, night life partying Hobbies: more shopping, horseback riding, vacationing on the West Coast

MEET KATIE

Age: 38 Marital Status: Married with 2 kids Occupation: Finance Manager Income: $120,000 Lifestyle: works a lot, traveling abroad, dinner parties Hobbies: traveling, collecting wine, reading novels,spending time with her kids

MEET IRMA Age: 68 Marital Status: Widowed Occupation: Retired Lifestyle: drinks tea, hang out with her girlfriends, play with her dogs, shopping Hobbies: collecting vintage furniture, playing with her grandchildren, glassblowing

LOCATION

3440 Stratford Road Northeast, Atlanta, GA 30326 • • • •

in between Phipps Plaza & Buckhead Atlanta renovation will begin in 2023 3 story French-inspired home amenities include: café, cocktail bar, nail salon, spa, hot springs

BUILDING EXTERIOR • • •

white brick exterior French doors & windows shrubbery around the building

Lourmarin

FIRST FLOOR

Café menu TEA SANDWICHES

CAKES

TEAS

Cucumber Mint

Lavender Mousse

Grand Earl Grey

Green confection of thinly sliced cucumbers and mint leaves

Ham, Watercress and Cream Cheese

A delicate cake separated by layers of light mousse infused with the sweet floral scents of France.

Chocolate Banana Mille Crêpe

Airy whipped cream cheese with fresh chived, honey-baked ham and watercress leaves

Lacy thin crêpes envelope the lightest pastry cream made of chocolate and bananas.

Open-Faced Salmon

Pistachio

Smoked salmon club with herb cream cheese, avocado, applewood smoked bacon, tomato and lettuce

Peanut Butter and Honey

A unique cake composed of a subtle taste of pistachio topped with nut crumbles.

Green Tea Mousse

A delicate green tea sponge cake with a matching, ethereal light green tea mousse.

Organic peanut butter, local honey, house-made granola with bananas

CHOCOLATES

(All chocolate options available with/without alcohol)

Pistachio White Chocolate Truffle Sea Salt Caramel Truffle Champagne Truffle Whiskey Dark Chocolate Truffle Chocolate Almond Brittle Fruit Flavor Yogurt Almonds Milk Toffee Bar Milk Chocolate Bar with Fudge Cocoa Dusted Raisins

MACARONS Chocolate Espresso Vanilla Bean Dulce de Leche Honey Lavender Jasmine Lemon

Menu.indd 1

Raspberry Creme Matcha Green Tea Mirabelle Orange Blossom Peanut Butter Pineapple Pumpkin Cinnamon

Red Velvet

A decadent sponge cake features three layers of dark cocoa-rich with smooth frosting and cream cheese tucked between each layer.

Strawberry Shortcake

A shortcake composed of strawberries precisely studded among clouds of whipped cream for a light and tasty treat.

Fruit Tarte

A buttery shortbread crust holds a striking mélange of ripe berries and fresh fruits.

Dark Chocolate Ganache Cheesecake

Rich, decadent cheesecake molded to perfection with dark chocolate ganache.

Crème Brûlée Green Tea Crème Brûlée Chocolate Éclair Caramel Apple Lemon Silk Roll Strawberry Almond Silk Roll Cherry Biscotti Mini Angel Food Cake S’more Muffin

Rose Medley Infusion

A high quality black tea sprinkled with silver needle tips and scented with bergamot.

A bubbly rosy tea concoction.

Darjeeling Bliss

A sweet floral tea cocktail mixed with ginger beer for a vivacious taste.

A black tea made from amber buds mixed with candied tamarind, rhubarb and roasted mango.

Saffron Silver Tips

A skillfully blended tea that is both elegant and intensely spiced made of Kashmiri Saffron from Darjeeling.

Lavender Sweet Tea

Chamomile Tequila Sour

A simple syrup made from chamomile paired beautifully with a blanco tequila.

Green Tea Mojito

A minty blend of green tea and white rum with lime and spearmint leaves.

Chamomile Flowers

A mellow floral blend of chamomile from the highest mountain ranges with a refreshingly bitter vegetal complexion in the finish.

Leland Palmer

A classy brew of ginger, limoncello, and jasmine tea.

Vanilla Elegance

COCKTAILS

French Rose Tea

A classic combination of champagne and orange juice.

A Chinese black tea infused with vanilla from Madagascar, producing a sweet and indulgent flavor.

A delightfully light and graceful taste of sweet-edged rose infusion with a perfumed, languid aftertaste.

Moroccan Mint

A luxurious blend of peppermint leaves and organic gunpowder green tea for a fresh take on the traditional.

Blackcurrant and Hibiscus Blend

SPECIALTY DESSERTS

TEA COCKTAILS

An intense herbal infusion made from blackcurrants, berries, and cracked hibiscus shells.

Indian Chai Blend

A warming blend of Indian teas, made with cardamom pods, star anise and aromatic Indian spices.

White Himalaya

A white tea composed solely of the most precious floral buds for a combination of gentle orchids and a tang of citron orange.

Lourmarin Special Blend

A special combination of rare teas from the pristine town in the south of France.

This tea is subtle, elegant, and refined.

Classic Mimosa French Blonde

A mixture of liqueur, gin, and White Lillet in a grapefruit juice for an ethereal citrus kick.

French Connection

A sweet combination of cognac with freshly picked raspberries and sparkling white wine.

Singing Sangria

A beautiful mixture of your choice of red or white wine and our seasonal fruits.

COFFEES

WINES

Americano Espresso Cappuccino Macchiato Caffé Latte Mocha

Sauvignon Blanc Pinot Grigio Rosé Pinot Noir Merlot Cabernet Sauvignon

5/11/15 2:30 PM

SECOND FLOOR

ROOFTOP FLOOR

ROOF

MILK SPA

ROSE SPA

RED WINE SPA

LAVENDER SPA

DAISY FLOWER SPA

HOT SPRING

MUD BATH

MEDICINAL SPA

HOT SPRING

SHOWER ROOM

COCKTAIL BAR

hot springs benefits

• mineral-rich hot springs water • provides relief from pain of stressed muscles & joints • encouraes blood circulation & cell oxygenation • increases metabolism • promotes feeling of physical & psychological well-being

LIGHTING

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well lit variety of lighting to accommodate different rooms in our store modern French style

Furniture • • • •

home feeling comfortable seating sculptures, paintings, lots of decor eccentric & elegant

SPECIAL EVENT INVITATION

YOU ARE CORDIALLY INVITED TO ATTEND A LINGERIE THEMED PARTY HOSTED BY

LOURMARIN TO CELEBRATE THE OPENING OF THE ESTABLISHMENT

SATURDAY, MAY 18, 2024 8 O’ CLOCK IN THE EVENING AT 3440 STRATFORD ROAD NORTHEAST ATLANTA, GEORGIA 30326

LAUNCH EVENT

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an event to celebrate the grand opening will take place on May 18, 2024 invitations will be mailed out April 18th partner up with Saks Fifth Avenue for guest list must RSVP to get on the guest list girls’ night only 100 attendees allowed free food & drink all night long; excluding beauty services

Event menu

LOURMARIN HORS D’OEUVRES Snapper Crudo with Chiles and Sesame Thinly sliced snapper with zesty chili and tangy lemon

Vegetable Quiche

Savory custard with bits of vegetables served crustless

Blue Crab Beignets

Lightly battered fritters stuffed with fresh crabmeat

Cheese Straws

Baked cheese sticks with a touch of cayenne

TEA COCKTAILS Rose Medley Infusion

A bubbly rosy tea concoction

Lavender Sweet Tea

A sweet floral tea cocktail mixed with ginger beer and spiced rum for a vivacious taste

Chamomile Tequila Sour

A simple syrup made from chamomile paired beautifully with a blanco tequila

Bergamot Iced Tea

Potato Croquetas

A delicate and citrusy blended tea with a kick

Broiled Tofu with Miso

A minty mixture of green tea and white rum with a blend of lime and spearmint leaves

Zucchini aand Goat Cheese

A classy brew of ginger, limoncello, and jasmine tea

Mashed potato balls with dried sausage, olives and cheese

Sweet and salty miso glaze over squares of tofu

Crust made of pie dough toped with fresh zucchini

Green Tea Mojito

Leland Palmer

Chipotle Chicken Soft Taco

SPECIALTY DESSERT

Marinated Baby Vegetables

A milky, seasonal delight topped with the freshest fruits of the season is the perfect finish

Classic taco of pulled chicken and chipotle glaze

Medley of vegetables marinated and seasoned to perfection

Orange Blossom Pudding

LOURMARIN