HUMMER
VISUAL STRATEGY GUIDE
BRAND TIMELINE
1907
1953
1971
Car dealer John Willys took over the financially troubled Overland car company and established Willys-Overland in Toledo, Ohio.
Following Henry Kaiser’s purchase of Willys-Overland, the company’s name was changed to Kaiser-Jeep.
A new subsidiary called AM General was formed to manufacture commercial vehicles for American Motors.
1941
1970
1981
Willys began manufacturing MA and MB 1/4-ton trucks for the US Army. An estimated 363,000 Jeeps were produced by Willys during World War II.
American Motors purchased Kaiser-Jeep which by now was producing Jeeps, pickups, Wagoneers, and military trucks.
Development commenced on a High Mobility Multipurpose Wheeled Vehicle (HMMWV) to replace the Jeep and three other military vehicles.
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