Hummer_Visual Strategy Guide 01 // GR604 Student Project

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HUMMER

VISUAL STRATEGY GUIDE

CURRENT COMPETITORS The current competitor is a company that sells vehicles like Hummer, and they also offer off-road vehicles. The reason why Hummer is more popular than other brands in the field of off-road is mainly due to the quality of military industry and the appearance of tough guy style.

Chevrolet, colloquially referred to as Chevy and formally the Chevrolet Division of General Motors Company, is an American automobile division of the American manufacturer General Motors.

Land Rover is a British brand of four-wheel drive cars, that exclusively offers premium and luxury sport utility vehicles.

Toyota Motor Corporation is a Japanese multinational automotive manufacturer headquartered in Toyota, Aichi, Japan. In December 2019, was the tenth-largest company in the world by revenue.

Honda Motor Company, Ltd. is a Japanese public multinational conglomerate corporation primarily known as a manufacturer of automobiles, motorcycles, and power equipment.

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