HUMMER
VISUAL STRATEGY GUIDE
ADJACENT COMPETITORS These competitors are mainly related to Hummer products, or the products we can use when driving a Humvee. When people choose Hummer brand, they are mainly for the purpose of seeking breakthrough and boldness. These brands can also attract people’s attention in this respect.
National Geographic is an American pay television network and flagship channel that is owned by National Geographic Partners, The company is well known for exploring and introducing the ecological and geographical environment of the earth.
Oakley, Inc., based in Lake Forest, California, and a subsidiary of Italian corporate giant Luxottica based in Milan, designs, develops and manufactures sports performance equipment and lifestyle pieces, they currently holds more than 600 patents for performance gear.
Arc'teryx is a Canadian outdoor high-end clothing and sporting goods company founded in North Vancouver, British Columbia, in 1989. The name and logo of Arc'teryx refer to the Archaeopteryx, among the earliest known birds.
5.11 Tactical is an Irvine, California–based brand of clothing consisting of uniforms and tactical equipment for military, law enforcement and public safety personnel. The company also operates a chain of retail stores, with 13 locations as of January 2017.
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