Italian Design
It is based on the humanistic cultural base of designers, who were architects as well, and the long lasting tradition of handicraft productions widespread in Italy. From Problem Solving to Problem Setting: design as a global project “from Spoon to Town”. Market orientation: Indipendent Designers working for “specialised” entrepreneurial companies.
The Expansion of Italian Design
Followed customers’ needs development and markets growth of the XXth Century. Integrated activity to perceive signals of markets and society and transform them into new products and services. Located in the Milan area, spread around the world thanks to: • Companies and their Show Rooms • Fairs and Exhibitions: Salone del Mobile, Milano Fashion Weeks • Magazines • Schools
Domus Academy
Domus Academy was set up in Milan in 1982, with the aim to become a reference center for Italian Design and Fashion. During the years, it extended its scope to the fields of: • Interaction Design • Urban and Architectural Design • Interior Design • Service Design • Business Design
DA approach
• School as a place where to nurture individual talents. • Diversity as a value. • Focus on the method: know how to do it and the reasons why to do it • Workshop based learning: team and individual project assignments • Learning from Professional designers
DA Educational Programs
One-Year full time Master Programs • Strategic partnership with the University of Wales • English Language • International student base, Italian and International Faculty Tailor-made programs Summer Courses
List of Master Programs MASTER
EDITION
START
Interior and Living Design /Spring Edition 2010
VI
April 2010
Car Design
V
September 2010
Service Design
I
September 2010
Design Driven Communication
I
September 2010
Interior and Living Design
VII
November 2010
Urban Vision and Architectural Design
IX
November 2010
Business Design
VII
November 2010
Design
XXVIII
January 2011
I-Design
XI
January 2011
Fashion Design
XXVIII
January 2011
Accessories Design
V
January 2011
Fashion Management
II
January 2011
in partnership with IULM University
An overall learning experience
• Meeting student mates from all over the world, and working with them. • Career Service and Placement. • Housing and Student Care. • Library and Laboratories. • Experiencing the town, building networks: the importance to spend one year in Milan, getting a first-hand involvement with Italian Design.
Some selected Companies/Studios where Domus Academy Alumni are currently working DESIGN
INTERACTION DESIGN FASHION
Pininfarina LEGO 3M Johnson & Johnson NestlĂŠ Toshiba Unilever Motorola LG Electronics Hyundai Armani Casa Alessi Sony Veneta Cucine Magis
Samsung Vodafone Google Philips Design Hewlett Packard Nokia Design Frog Design ARCHITECTURE Fabio Novembre Patricia Urquiola Sottsass Associati Matteo Thun Studio De Lucchi Philippe Starck
Bottega Veneta Moncler Napapijri Costume National Borbonese Bally Nike Versace Fratelli Rossetti Victor & Rolf Abercrombie & Fitch Chanel Givenchy Polo Ralph Lauren