Creative Networks Beer Label Chris Shuttleworth Graphic Design Level 5
DESIGN RATIONALE The audience that this beer is aimed at covers a wide array of different creative people with different design tastes and philosophies. The biggest common quality that is shared by the audience is that they are all visually inquisitive people. With this in mind I set out to create a detailed label with imagery relevant to a breadth of creative practice and that illustrates the benefits of creative networking. I think that this label will grab the attention of a creative eye and intice them to take a closer look.