Shwood Lookbook Fall 2010

A simple experiment with nature. Born from the limb of a Madrone tree, a rusty pair of cabinet hinges, and lenses from the corner store, Shwood has been a curious endeavor from the beginning. An endeavor to create a product that encompasses the individuality and uniqueness that can only be found in natural surroundings. A desire to experiment with design, materials, and aesthetics in the search for something uniquely perfect.

The result is truly handcrafted eyewear that speaks for itself. It is with much blood, sweat, and sawdust that we proudly present Shwood’s debut line of eyewear.

THE CANBY

(Available in Zebrawood, East Indian Rosewood, European Maple)

Since the beginning, the Canby has been Shwood’s flagship model, and for good reason.

The classic wayfarer styling and refined aesthetics of the Canby lay the groundwork for an entire wood revolution. Simple but unforgettable, the Canby mixes timeless style with the luxuriousness of exotic hardwoods.

Features • Three-ply frame and two-ply temple construction.

• In-house, handcrafted manufacturing process.

• Sustainably-harvested wood, sourced from authorized and supervised plantations in different African countries.

• Accompanied by wool storage pouch with leather drawstrings and engraved label.

• Optical quality, CR-39 SOLA by Carl Zeiss lenses or polarized lenses offer 100% UVA/UVB protection.

• Stainless steel optical hinges.

• Frame Measurements: 54-17-140 (mm - lens width x bridge x temple length)

THE GOVY

(Available in Zebrawood, East Indian Rosewood)

The angular design of the classic-contemporary Govy makes it a perfect choice for anyone preferring a bolder look than the Canby. With a moderately boxier design, the Govy projects a slightly more masculine appearance than the Canby, while still maintaining unisex appeal.

Features • Three-ply frame and two-ply temple construction.

• In-house, handcrafted manufacturing process.

• Sustainably-harvested wood, sourced from authorized and supervised plantations in different African countries.

• Accompanied by wool storage pouch with leather drawstrings and engraved label.

• Optical quality, CR-39 SOLA by Carl Zeiss lenses or polarized lenses offer 100% UVA/UVB protection.

• Stainless steel optical hinges.

• Frame Measurements: 53-17-134 (mm - lens width x bridge x temple length)

THE ASHLAND (Available in East Indian Rosewood)

The aviator inspired modeling of the Ashland pays tribute to classic utilitarian design while adding a unique twist to the traditional aesthetics. Offered solely in East Indian Rosewood coupled with polarized and mirrored lenses, the Ashland follows in the footsteps of its forefathers delivering stylish simplicity.

Features • Three-ply frame and two-ply temple construction.

• In-house, handcrafted manufacturing process.

• Sustainably-harvested wood, sourced from authorized and supervised plantations in different African countries.

• Accompanied by wool storage pouch with leather drawstrings and engraved label.

• Optical quality, CR-39 SOLA by Carl Zeiss lenses or polarized lenses offer 100% UVA/UVB protection.

• Stainless steel optical hinges.

• Frame Measurements: 57-16-131 (mm - lens width x bridge x temple length)

LINE OVERVIEW

* Disclaimer Please understand that no two pieces of wood are identical. That being said, no two pairs of Shwood sunglasses will be exactly alike. Product photos should be used solely as a guide to what a product should look like, not as an exact representation.

THE CANBY

THE GOVY

Zebrawood

East Indian Rosewood

Zebrawood

Maple

THE ASHLAND East Indian Rosewood

East Indian Rosewood

CARL ZEISS LENSES All non-polarized lenses are manufactured by Carl Zeiss and imported from Italy. Carl Zeiss Vision Sunlens is one of the leading companies in the creation of sun products with superior optical performance, innovative

(Contact information located on back cover)

shapes and the ability and expertise to create and set color trends.