Mag & digi

Process of the creation of my digi pak and magazine advert

Magazine  I first started with an image of Michael’s eye and cropped it so that it was A4.  I then I started to decide where the writing would go, so that I had an idea.  I also started playing around with the colours of the text as I wanted to keep some of the original features from the original advert / CD cover it in.  Therefore I decided to use the colours green and black as they are the original colours.  I then started editing the eye so that the focus of the advert would be the pupil of the eye.  I did this by using the iris blur effect, this blurred everything around the eye but not the actual eye.

Magazine  I then decided that it looked to plain and bland. Therefore I decided to add something that went with the lyrics. I choose to use a flame as the eye.  I added the eye as a layer and then moved it around so that it covered the eye, however it was too dark and you couldn’t see the shape of the eye so I changed the opacity.  I then used the eraser tool so that the flame was the actual shape of the eye and didn’t have an access over the eye lid.  However, I didn’t think there was enough emphasis on the eye so I decided to add another layer of the flame. This made the flame stand out more and it made the eye look much better.  I then looked at the image and thought the eyebrow didn’t look very good, and I didn’t really like the green that much.

Therefore I added another later of the original eye and changed the effects and then changed the writing.

Digi pak – CD Cover  I started with the image of the eye and edited identically to the release poster.  Again I started with the green and black writing but decided that again didn’t look good, so I changed it to black and red.  I made sure that the eyebrow didn’t look to blurred either because it didn’t look very good when it was blurred out a lot.  I choose quite a bold font so that it stood out and would catch peoples eye.

Digipak – CD Back  This was quite straight forward to do.  I again picked the colours green and black  It was quite difficult to get all of the songs onto the back of the digipak as I wasn’t sure on where to place them.  I picked to go in order vertical as this is what majority of digipaks do.  I also added a barcode because shops would need something to scan it with to tell the price.  I also added Ed Sheearn’s logo that it is recognisable to his consumers and customers.  I changed the background because I thought the green was to bright so I used a duller green.  I also wanted the text to match the CD Cover and the release poster so I changed the right hand side of the text to the red colour.

Digipak - CD  I first decided that I would use the green as the colour of the CD because it matched the back.  However, I then decided after I designed it that it did not look very professional and I did not like it. It had no representation to my cover or release poster what so ever so I decided to change it so that it looked better.  Therefore I decided to use the flame again so that there is a representation of the release poster and CD cover.  I also used the same colours for the writing because it stands out because it contrasts with the background. The audience can also relate to it.

Digipak - Insert  I was not sure what to put on the digipak insert however I did some more research into what other pop artists had put on theirs.  Most of them used photos of the artist or shots from the film.  Therefore I decided to do both  This allows the audience to make the links between the artist and the music video.  It may also persuade those who have not watched the music video to watch it as they find the insert interesting.  I picked the pictures that I think best represent the film, for example the flames are repeated throughout so they are a massive link to the video, they are also used on the release poster and the cover of the digipak again, this allows connections to be made.