The Sower

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THE SOWER SOUTHERN AFRICA – INDIAN OCEAN DIVISION

Objectives

Publishing Ministries Newsletter Vol. 1

Issue 2

31 May 2016

1. Help Literature Evangelists understand markets and market processes. 2. Train Literature Evangelists in the use of product knowledge in Sales. 3. To help Literature Evangelists

master the art and skill of canvassing.

Southern Africa Union Sales Training Strategic Highlights The SAU Publishing Department conducted a Sales Training Seminar from 5 – 8 April 2016. The Seminar was held at the SAU headquarters in Bloemfontein. In attendance were 130 Literature Evangelists.

Marketing Strategies 1. Definition of Marketing 2. Understanding the market place and customer needs. 3. Designing a customer driven marketing strategy. 4. Market Segmentation. 5. Target Marketing

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