Conventions of Typography

Page 1



L0 1.3 Typography Conventions Index


Size



Scale



Contrast

Things to Consider :     


Positive spacing

Negative spacing


Positive spacing


Negative spacing


Inline Fonts


Outline Fonts


Typefaces ( Serif )



Typefaces ( Sans-serif )



Styles Bold


Italic


Upper case

Lower Case





Kerning  

Lo os e Spacing



Leading  

Tight Letter Spacing

Normal Letter Spacing

Loose Letter Spacing



Column Grid



Hierarchical Grid



Modular Grid

   



Manuscript




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