Coastal Tourism in Gujarat by Siddharth Dasari

coastal tourism in gujarat studio one // semester two // six weeks

siddharth dasari . pg graphic design â&#x20AC;&#x2DC;10 guide : anil sinha

Set in Minion Pro, designed by Robert Slimbach and Myriad Pro, designed by Robert Slimbach and Carol Twonbly Cover Page: Camel on the Somnath beach ; shot by me

contents *PROBLEM 5 6 7

Brainstorming

* PROPOSE

Shortlisting Identify

* COLLECT 11 16 17 25 27 28

Building content Mid-Analysis Case Studies Other References Stakeholders Target Group

* ANALYSE 29 29 31 32

Published Analysis Design Criteria Communication Redefining Brief

* CREATE 33

Conceptualise

* EVALUATE

* DELIVER

* CONCLUSION

problem

problem *PROBLEM Brainstorming

At the beginning of the discussions regarding what topic we needed to choose for the Studio One project, we were given an option to choose between ‘water’ and ‘primary education’ as the subjects. When the majority voted for ‘water’ all of us sat together and brainstormed for one week

* PROPOSE

about all the possibilities ‘water’ could offer in terms of a graphic design project for 6 weeks. We later categorised them into different segments

* COLLECT

for easier understanding which helped us to pick our areas of interest in the broader topic

* ANALYSE * CREATE * EVALUATE * DELIVER

brainstorming sheets done by everyone in class

siddharth dasari // studio one // 5

*PROBLEM Brainstorming Shortlisting

Based on my interests on the brainstormed topics in class, I shortlisted 3 categories and zeroed in on the third one based on the scope and the short time frame we got. 1. Conservation

* PROPOSE

India Water Portal *online platform *work in the field of rain water harvesting

* COLLECT * ANALYSE

*educate people on safe water practices 2. Utilities Visualising Water Data *draw connections between rapid growth of cities

* CREATE * EVALUATE * DELIVER

*effect of climate change and the urban water system

3. Entertainment Water Tourism in Gujarat *rich water history and presence â&#x20AC;&#x201C; rivers, lakes, wells and sea *focussed tourism promotion

problem exploring possibilities of water tourism

*PROBLEM Brainstorming

After speaking with my guide about the possibilities of working on a water tourism project, I arrived at the following conclusions -

Shortlisting

Water Tourism

Identify

*very broad topic *vast information was already available on the internet about the wells and lakes and other resources. Heavily documented.

* PROPOSE

*need to focus on one sector owing to the short duration *understanding and research on topic was bound to take time

* COLLECT

*nobody talks about the Gujarat coast *it is always Kerala, Goa, Tamil Nadu etc. *what is the government doing about it

* ANALYSE

*identify where the problem is, if any *is there any work happening in the sector *communication possibilities

* CREATE

Coastal Tourism *Gujarat beach - “Lets go to Diu” - Diu is not a part of Gujarat

* EVALUATE

*has the longest coastline in the country *then why is the tourist inflow so less?

* DELIVER

*Amitabh Bacchan is doing some promotional work? *beaches are not so famous *Shiva temple at Somnath; Krishna at Dwarka are of National fame. Higher tourist inflow possibly *proposal for development of beach tourism ....and on the next day, the 16th of February, there was this article in the Times of India, which is when I froze on the topic, ‘Coastal Tourism in Gujarat’

16/02/2011 - Times of India

siddharth dasari // studio one // 7

proposal *PROBLEM

Objective Promote tourism and economy in the Coastal Tourism sector of Gujarat.

* PROPOSE Scope

* COLLECT * ANALYSE

To study the coastal region of Gujarat and identify key issues like: *Beaches of tourist interest *Why the beaches have not developed on the lines of other coastal regions in the country like Goa, Kerala, Tamil Nadu, Andhra Pradesh, Karnataka or Orissa

* CREATE

*What is the scope of development and what are the policies the government has adopted to develop the coastal region and if possible suggest solutions based on my study/observations

* EVALUATE

*Identify the user groups *What is going to be the medium of communication and how I could

* DELIVER

help in bringing about the change in creating awareness among the people of the country and the world

Limitations Owing to the time constraint, I planned to identify and concentrate on 2 particular beaches for which I plan to develop models and visual data, which can be adopted to the other beaches and the entire sector as a whole on similar lines.

Stakeholders *Government of India/ State Government of Gujarat â&#x20AC;&#x201C; Ministries of Tourism of the Centra/State governments *The local Gujaratiâ&#x20AC;&#x2122;s / Businessmen *Indian tourists *Foreign tourists

data *PROBLEM

Tourism in Gujarat

* PROPOSE Source: VibrantGujarat2011 summit report obtained from the VG2011 website

* COLLECT Internet

* ANALYSE * CREATE * EVALUATE * DELIVER

Logo Revamp

Brand Amitabh - Fresh look to Gujarat / Significant rise in tourists

siddharth dasari // studio one // 9

*PROBLEM * PROPOSE * COLLECT Internet Building content

* ANALYSE * CREATE Coastal Gujarat

* EVALUATE

Riding high on the success of roping in Amitabh Bachchan as the brand ambassador for Gujarat tourism, the government has now taken up the task of developing its beaches and the coastal region. Though Gujarat has the longest

* DELIVER

coastline in the country, its beaches have not become as popular as Goa or the other Southern states owing to various reasons.

Tourist inflow in beaches in India (2009) courtesy: outlook traveller

siddharth dasari // studio one // 11

*PROBLEM

The work happening now - Clippings from various sources

* PROPOSE * COLLECT Internet Building content

* ANALYSE * CREATE source: gujarat tourism conclave 2009 report

* EVALUATE * DELIVER

source: TOI website

source: youtube.com

siddharth dasari // studio one // 13

*PROBLEM * PROPOSE * COLLECT

! " #$ % #& $ #$ ' $ ( ( )*

+ ( +,

" +(/ + , 0 -+, (. $

Internet

Building content

* ANALYSE * CREATE * EVALUATE

" #

tourist arrival data ; source: gujarattourism.gov.in

* DELIVER

Source: VibrantGujarat2011 summit report obtained from the VG2011 website

source: vibrantgujarat.com

source: economictimes.com

siddharth dasari // studio one // 15

*PROBLEM

Inferences from the gathered data *Gujarat Tourism has undergone a revamp and is conducting an aggressive

* PROPOSE

infrastructure and service development plan *Beach development plan is on the fast track with the government identifying potential sites and calling out to investors

* COLLECT Internet

*The beaches seem to to be untapped and have a huge potential for tourism *Since the preliminary traction is generated, people will now want to know what else does Gujarat offer to them, pulling them for a holiday

Building content Mid-Analysis

* ANALYSE * CREATE * EVALUATE * DELIVER

TOI April2011: Infrastructure developing Lonely Planet Jan2011 cover, featuring Gujarat in one of the articles

What do I need to know? *Why wasnâ&#x20AC;&#x2122;t Gujarat on the tourist map in the first place even though it has the longest coastline in the country? *Is work really happening in this sector or is it just the hype in media? *Are tourists willing to come here if the places are developed? *How should people know about these developments? *Does the field need a communication help?

*PROBLEM

Identifying locations for a case study I chose to go to Somnath and Veraval, as they are two major places identified for

* PROPOSE

development on the coast and are pretty close to each other. So, I wanted to spend a day at each of the places, to understand the scenario and what the government was doing.

* COLLECT Internet Building content Mid-Analysis Case Studies

* ANALYSE

465KM

* CREATE * EVALUATE * DELIVER

So I took the 19222 Somnath Express from Ahmedabad to Veraval on the 14th night of March, to explore Somnath and Veraval.

siddharth dasari // studio one // 17

*PROBLEM

Somnath - Day One - 15th March/2011 The Beach

* PROPOSE

*Extremely colourful in one part owing to the decked up camels and temporary commercial establishments near the temple area

* COLLECT Internet Building content Mid-Analysis

*Relatively clean beach compared to a lot of other beaches. Litter found only in the commercial area of the beach *The beaches in this part are not known widely owing to the rough tide which prevents people from swimming *This problem is being taken care of to some extent with sand and pebble barriers being created to control the waves

Case Studies

* ANALYSE * CREATE * EVALUATE * DELIVER

siddharth dasari // studio one // 19

*PROBLEM

Veraval - Day Two - 16th March/2011 *A large coastal industrial center, Veraval is known for its boat building and fish-

* PROPOSE

eries, dominated by the Kharwa fisherfolk and as the gateway to Somnath. *The boat building industry is huge and massive fishing boats are built entirely out of wood. It is a hardcore labor intensive task.

* COLLECT

*The most enthralling delight of Veraval is the Veraval port which is known for

Internet

its various trawlers and country crafts which present an attractive and interest-

Building content

ing sight as they are seen unloading their dayâ&#x20AC;&#x2122;s catch in the evenings. *The seafood industry, started through Government initiatives, is now in its

Mid-Analysis

prime and the numerous processing factories export quality seafood to Japan,

Case Studies

Southeast Asia, Europe, the Persian Gulf countries and the USA.

* ANALYSE * CREATE * EVALUATE * DELIVER

siddharth dasari // studio one // 21

*PROBLEM

Questionnaire to people Tourists

* PROPOSE

*Why have they come to the place? *Whom have they come with? *How often do they go on vacation?

* COLLECT

*Do they know about the beaches in Gujarat?

Internet

are being developed?

Building content

*Are they willing to explore new locations?

Mid-Analysis

Tour Operators

Case Studies

*Will they be interested to come here on a vacation if they know the beaches

*Who come here mostly? *What are packages they offer? *What are the promotional material they have?

* ANALYSE * CREATE

*Does communication material help in attracting more tourists?

What did they say? Tourists *Majority of them are pilgrims from across the country. Somnath-Dwarka are a

* EVALUATE

part of the package which most travel companies offer *People know donâ&#x20AC;&#x2122;t know about the other beaches in Gujarat owing to lack of proper publicity

* DELIVER

*Lack of sufficient infrastructure seems to be a concern *Some of them come to Somnath as they get to visit a temple and the beach at the same time *Around 5000 tourists visit the place on an average on a normal day *August-September, Diwali and Shivratri are the times of peak traffic

Tour Operators *Provide package tours combining Somnath and Dwarka as they are religious places by the sea *Need material to show people about the beaches *Whatever material they have about Gujarat majorly publicise Kutch, Ahmedabad, Gir and other inland locations.

*PROBLEM

Inferences from visit *There is a huge scope and potential for the growth of tourism in the region as it

* PROPOSE

is relatively untapped, owing to lack of infrastructure *Whatever development was being talked about was actually happening. *The beaches are being made swimming friendly with the addition of gravel and

* COLLECT

sand at certain places

Internet

*Tourist bungalows, cottages and hotels are being built and the infrastructure is

Building content

being decked up *All the coastal regions/beaches could be brought under a single platform

Mid-Analysis

*The only beaches most of them know are Somnath and Dwarka owing to their

Case Studies

religious importance *The next 3-4 years can be crucial to communicate to the world that the beaches

* ANALYSE * CREATE * EVALUATE * DELIVER

in Gujarat are ready for tourism

*PROBLEM

Karnataka Tourism

* PROPOSE * COLLECT Internet Building content Mid-Analysis Case Studies Other References

* ANALYSE * CREATE * EVALUATE * DELIVER The â&#x20AC;&#x2DC;Discover New Worlds Campaignâ&#x20AC;&#x2122; can now be seen in select magazines and has begun to generate traction with strong interest being shown by potential visitors as well as the tourism trade source: karnatakatourism.org

J&K Tourism advertisement in the newspaper

siddharth dasari // studio one // 25

*PROBLEM

Diploma Document referred to from the KMC Communication for Tourism

* PROPOSE

Rachana Rana (1982) under Vikas Satwalekar *She explained the possibilities of tourism in Himachal Pradesh and got her project sponsored by the government

* COLLECT Internet Building content

*She did branding for Himachal Tourism (logo/posters/calendars/TVC concepts)

Mid-Analysis

Interesting inputs from her project

Case Studies

*What is the single most important reason why people should choose to holiday

Other References

in a particular place? *A tourist remembers the experience

* ANALYSE *It should be an attempt to make a person feel welcome and to make him feel

* CREATE

that we want him to have fun *The concept should not only inform the tourist, but attract him as well

* EVALUATE * DELIVER

*PROBLEM

Who are the stakeholders? *Tourists

* PROPOSE

- Gujarati’s - Indians - Foreigners

* COLLECT

*Government of India – Ministry of Tourism

Internet

*Government of Gujarat – Department of Tourism - TCGL

Building content

*Local Agencies and Tour Operators, Hotels and Restaurant owners *Investors who would invest in different areas in this field

Mid-Analysis Case Studies Other References

Visit to Tourist Information Bureau, Ashram Road

Stakeholders

Tourists *Enquire about different places to see

* ANALYSE

*Book tickets for travel *Book accomodation *Plan packages

* CREATE

*Refer to brochures

* EVALUATE

Staff

*Book transport

*Help to plan the vacation

* DELIVER

*Suggest different places *Show them brochures to inform/tell them about the different places *Do the booking Chief Travel Officer *Incharge of the office *Told that the beaches are not hot spots right now and most of them go to Dwarka, Somnath or Mandvi *Dependant on posters and brochures for informing people to come there *People already have a fair idea – internet, newspapers, magazines, friends etc

siddharth dasari // studio one // 27

*PROBLEM

TCGL Mr. K. Biswas(VP-Marketing and Sales)

* PROPOSE

*It is in a very nascent stage *Looking at material to show during the summits for investors *Open to ideas as they are still chalking out plans on publicity and showcasing

* COLLECT Internet Building content Mid-Analysis

the region Inferences *A small booklet for the summits? *Pilot project --> Propose to the government?

Foreign Tourists

Case Studies Other References Stakeholders Target Audience

* ANALYSE * CREATE * EVALUATE

Target Audience The traveller (Global/Indian) The Gujarat coast has not got its share of the pie when compared to regions like Goa, Kerala, Karnataka, Tamil Nadu and Andhra Pradesh, though it has the

* DELIVER

longest coastline in the country. Since the beaches are getting ready now, the medium I choose should develop an interest and curiosity and guide them to the respective websites so that they find more information about it and keep it in their mind when they plan for their next travel destination

Businessmen and Corporate companies The government is putting up infrastructure and other amenities in place and is requesting the interested agencies to set up resorts and other commercial establishments. So, they need to know about this new venture happening and communication help in this regard would develop interest and start a dialogue with the agency

analysis *PROBLEM * PROPOSE * COLLECT * ANALYSE Published Analysis Design Criteria

* CREATE * EVALUATE * DELIVER

siddharth dasari // studio one // 29

*PROBLEM

Why Coastal Gujarat? *The tranquility, beauty, accessibility, mysterious/unexplored locations, famous

* PROPOSE

temples by the sea. *Natural unspoilt beauty

* COLLECT * ANALYSE Published Analysis Design Criteria Communication

*Most of the beaches are not â&#x20AC;&#x2DC;touristyâ&#x20AC;&#x2122; and offer peace, change of lifestyle and a different experience by the sea. *This should be retained and preserved because there are no other reasons why would someone not go to Kerala or Goa. *It is a valuable resource and should not be sacrificed in the name of development and the economic benefits of coastal tourism

* CREATE * EVALUATE * DELIVER

siddharth dasari // studio one // 31

Redefining the brief

* The primary idea is to plant the concept of â&#x20AC;&#x2DC;Coastal Tourismâ&#x20AC;&#x2122; in the minds of the people. * Once the concept is established, campaigns on the people, culture of those places, local fairs and festivals can be gradually integrated * The concept(visual language) should lend itself to various media; at the same time preserve its basic theme. * It should have integrity, and it can be beautiful as long as it is based on a central idea.

conceptualise

*PROBLEM

I asked a bunch of people online on what they would look for in a tourism campaign, this formed the basis of my content

* PROPOSE * COLLECT * ANALYSE * CREATE Conceptualise Developing a style and visual language

* EVALUATE

Images and Pictures *Forms an important part of the language as the picture should be the central

* DELIVER

element to appeal and pull in the people *Pictures showcasing activities, culture and the setting of the place and region *Colourful and vibrant Type *Should have energy and freshness and at the same time must be easy to follow Colours *I’m planning to use greens and blues as people seem to relate to a coastal area with these colours, in India Layout and Information Hierarchy *The visual must be supplemented with the text(probably a caption/central theme/information about the place) *The image will be highlighted the most to grab the initial attention, then the caption, then the other information (gujarat coast/logos etc) With these points in mind, I started doing different layouts with different permutations and combinations in terms of type, colour and the feel. Since I wanted a catchy phrase as it was important to grab the attention too, my guide suggested the phrase “We are getting ready, when are you coming?”. I thought it was perfect as “When are you coming?” is something a lot of people ask while going back home, when they visit a relatives place. Since Gujarati’s travel a lot, the caption in a way portrays the Gujarati inviting other people to their state. Also, Amitabh Bachchan use this line as an ending call to the Gujarat Tourism promo videos. So, there is automatically a recall value to the tagline.

explorations

Fonts used: Wellcut and Trajan Pro

Set of two options, discarded the first one as the texture was dominating and took away the fresh feel, when I thought the texture would actually make it look like the beginning of a story; and the point size of text was too big.

siddharth dasari // studio one // 35

Fonts used: Whitney and Trajan Pro

In this set, I wanted to create a separate identity for coastal Gujarat with the Gujarati motifs, but then it had to become a seperate branding project. There were also complaints of the water bar below as people thought, the camels were in water.

explorations

Fonts used: Whitney and dearJoeFour

In this set, I used a fresh blue water colour brush effect for the background in showcasing the theme through a juxtaposed sketch. The second option is with 2 colours and I got away with the water bar below. The Gujarat tourism logo is added here for easier recall

siddharth dasari // studio one // 37

Fonts used: The Nautigal and Opus

In this set, I opted for a lot of white space and a paint brush border for the picture to give it the feel of a canvas, for the tourist to come and complete it. The font Nautigal was chosen for its handwritten form and the holidaylike feel. Added the line â&#x20AC;&#x2DC;Experience the all new coast of Gujaratâ&#x20AC;&#x2122;, here.

explorations Fonts used: Whitney, Helvetica, The Nautigal and Opus In this option, I thought of letting type do the talking to garner attention and gave the image the secondary hierarchy.

Fonts used: The Nautigal and Opus In this option, I took the picture of a leather diary cover and used at as a background texture with a blue colour overlay. The blueness and ocean-like feel in the layout, relates better to coastal tourism. I carried forward the Nautigal font for â&#x20AC;&#x2DC;When are you coming?â&#x20AC;&#x2122; as I thought it had a lot of energy and freshness to it.

siddharth dasari // studio one // 39

Fonts used: The Nautigal and Opus

In the final option I generated, I mixed the brush effect and the blue texture of the previous options and gave it a white border. I retained the fonts as I thought they fit in well and seggregated information based on the importance of them.

feedback *PROBLEM

Evaluation I numbered the options I generated and mailed them to a bunch of people ,

* PROPOSE * COLLECT

most of them from a non-design background, to see which one was more appealing in terms of getting the attention, generating interest and readability. *1

* ANALYSE * CREATE * EVALUATE * DELIVER

Responses

siddharth dasari // studio one // 41

*PROBLEM * PROPOSE * COLLECT * ANALYSE * CREATE * EVALUATE * DELIVER

Based on the overall feedback, I froze in on

this option and generated these with some

minor tweaks in finishing and alignment

siddharth dasari // studio one // 43

Blessed by the blue waters of the Arabian Sea on the West, Gujarat has the longest coastline in the country dotted with unspoilt beaches and scores of temples. Some of these beaches and temples are unknown, unsung and undiscovered and that is their biggest attraction

www.gujarattourism.com

Explore the all new coast of Gujarat

When are you coming?

To walk in this heaven and meet God.. To soak with this heavenly sea.. To wake up to this heaven.. In this paradise.. To wake up to the Gods..

Somnath

*PROBLEM

Applications Based on the visual language which was chosen, I came up with options for different applications in various kinds of media.

* PROPOSE * COLLECT

Teaser leaflets Kept at: ‘Toran’ restaurants, Gujarat Tourism offices, Hotels and Guest houses, Tourist places – Information Kiosks, Help Desks, Travel Fair stalls

* ANALYSE

Specifications: 146mm X 102.5mm, 2 leaflets on an A4 sheet, printed on a 100gsm bilt paper, 4 color offset

* CREATE 1600kms of pristine beaches, magnificent temples on the shore, colourful camels by the sea, water sports and cruises are waiting for you..

* EVALUATE * DELIVER

To walk in this heaven and meet God.. To soak with this heavenly sea.. To wake up to this heaven.. In this paradise.. To wake up to the Gods..

Somnath

When are you coming? Explore the all new coast of Gujarat

www.gujarattour ism.com

printed leaflets

When are you coming? Explore the all new coast of Gujarat

www.gujarattour ism.com

deliverables 2 fold brochures Kept at: ‘Toran’ restaurants, Gujarat Tourism offices, Hotels and Guest houses, Tourist places – Information Kiosks, Help Desks, Travel Fair stalls Specifications: 205mm X 292mm, each crease of 97.3mm printed on a 150gsm glossy paper, 4 color offset outside

When are you coming? Explore the all new coast of Gujarat

Pingleswar Mandvi

Somnath

Ahmedabad Bet Dwarka Okhamadhi Miyani Madhavpur Somnath

Gopnath Mahua Sarkeswar

When are you coming? Explore the all new coast of Gujarat

By air: Keshod, located around 52km from Veraval is the nearest domestic airport By road: Veraval is 455km from Ahmedabad and 79 km from Junagadh. State transport buses and private luxury coaches connect various parts of Gujarat to Veraval. By rail: Veraval is a railway junction with a good frequency and connectivity of trains from Mumbai and other parts of Gujarat.

Suvali

Ahmedpur-Mandvi

Getting there

Ahmedabad

Madhavpur Somnath

Teethal

Gopnath Mahua Sarkeswar

Suvali

Ahmedpur-Mandvi

By air: Keshod, located around 52km from Somnath is the nearest domestic airport By road: Somnath is 465km from Ahmedabad and 79 km from Junagadh. State transport buses and private luxury coaches connect various parts of Gujarat to Somnath. By rail: Somnath is located 6 km from the nearest railway station at Veraval.

Tourism Corporation of Gujarat Limited,

Udyog Bhavan, Block No. 16, 4th Floor, Sector-11, Gandhinagar - 382 011. Tel: +91 79 23222523/ 23222645/ 23220002. Fax: +91 79 23238908 E-Mail: ps2md-tcgl@gujarat.gov.in

w w w. g u j a ra t to u r i s m .co m

www.gujarattourism.com Ahmedabad: +91 9727723928 Chennai: +91 9840090881 Mumbai: +91 8898318298 New Delhi: +91 9811016039 Kolkata: +91 9433196081

Ahmedabad: +91 9727723928 Chennai: +91 9840090881 Mumbai: +91 8898318298 New Delhi: +91 9811016039 Kolkata: +91 9433196081

Somnath Somnath is named after the famous Somnath Temple - one of the 12 Jyotirlingas of Lord Shiva. Dotted with camels on the sea, with the magnificent temple abutting the shore, it makes for a spectacular setting in the evening. Some of the major tourist attractions near Somnath Beach are Somnath Temple, Bakhla Tirth, Triveni Tirth, Ahilya Mandir, and Sasan Gir - The home of the Asiatic lion.

Legend According to myths and local folklore, the temple of Somnath was built out of gold by Somraj (the moon god). It was later rebuilt out of silver by Ravana. Some years later the temple was rebuilt by Lord Krishna in wood. Finally, it was reconstructed by Bhimdev in stone. Somnath Temple was known for its riches. In the year 1024, Mahmud of Ghazni attacked it. Two more raids took place in the years 1297 and 1394; and finally, by Aurangzeb in 1706. In the year 1950 when Sardar Patel took initiative in the proceedings of the temple, Somnath Temple was rebuilt then.

Popular Activities Nature lovers can go to Gir national park and wildlife sanctuary for bird watching and nature photography. You can also head to Veraval, the fishing port, to catch a glimpse of different kinds of fishing trawlers, country crafts and dhows engaged in fishing operations. Veraval

inside

Teethal Nargol

Nargol

Getting there

Veraval

Pingleswar Mandvi

Bet Dwarka Okhamadhi Miyani

Veraval A large coastal industrial center, Veraval is known for its boat building and fisheries, dominated by the Kharwa fisherfolk and as the gateway to Somnath. The boat building industry is huge and massive fishing boats are built entirely out of wood. The most enthralling delight of Veraval is the Veraval port which is known for its various trawlers and country crafts which present an attractive and interesting sight while going for the catch.

Popular Activities One can explore the huge boat building sites and see how they are built, entirely with hand. The coast line is dotted with trees and makes for a pleasant evening walk. Nature lovers can go to Gir national park and wildlife sanctuary for bird watching and nature photography. You can also head to Somnath, famous for the Shiva temple abutting the Arabian sea. Colourful camels along the beaches in the evening are a visual treat.

Somnath

layouts generated

printed brochures

siddharth dasari // studio one // 45

Single fold, single spread, 2 page investor guide Kept at: TCGL Corporate Office, Vibrant Gujarat Summit, Travel and tourism fairs, Business events Specifications: 292mm X 415mm spread size printed on a 250gsm glossy imported paper, 4 color offset

When are you coming? Explore the all new coast of Gujarat

COASTAL GUJARAT

Contact: Mr. K. Biswas (Manager/Investments)

INVESTOR GUIDE

Tourism Corporation of Gujarat Limited Udyog Bhavan, Block No. 16, 4th Floor, Sector-11, Gandhinagar - 382 011. Tel: +91 79 23222523/ 23222645/ 23220002. Fax: +91 79 23238908

www.gujarattourism.com

Pingleswar Mandvi

Ahmedabad Bet Dwarka Okha Madhi Miyani Gopnath Mathua

Madhavpur

Sarkeswar

Somnath

Ahmedpur

Suvali Tithal Nagol

Beach Tourism Projects Restaurants DriveIn Resorts Hotels Water Sports Maritime Museums Sea Park / Aquariums Cruise Services Gujarat Infrastructure Development Board (GIDB) has already started the process of project development at various beach sites through PPP.

printed guide

Motels and Cottages Coastal belt of Porbandar and Jamnagar districts Resorts Dwarka, Porbandar, Mandvi, Tithal, Chorwad, Mahuva and Katpar Star Hotels Veraval/Somnath, Jamnagar and Porbandar Entertainment Porbandar, Mundra Beach Water Sports Ubharat, Nargol, Dwarka/Bet Dwarka, Ahmedpur Mandvi, Tithal, Mandvi, Harshad Mata, Mandvi (Kutch), Chorwad and Dummas Leisure and Knowledge Somnath, Porbandar

deliverables Rajdhani Express Kept at: The Rajdhani express with the sticker of the blues and the beaches, during the summer months would lure potential tourists and inform them at the same time. Trains passing through Gujarat could be pasted with this Specifications: 22m X 3.4m is the size of the Rajdhani compartment*. Huge vinyl stickers can be stuck on either sides of the compartment, leaving a translucent patch on the windows.(one way vision)

*Source: ICF website

Govt. Volvo buses; Tourist buses Kept at: Stickers on either sides of tourist buses Specifications: Vinyl stickers stuck on either sides of buses

siddharth dasari // studio one // 47

Bus stands Kept at: Bus stations, Bus stops all over the state, at strategic locations Specifications: Custom sized backlit vinyl banners

Backlit vinyl banners; Hoardings Kept at: Airports, Railway stations, Heavy density public spaces Specifications: Custom sized backlit vinyl banners

deliverables Backlit vinyl banners; Hoardings Kept at: Airports, Railway stations, Heavy density public spaces Specifications: Custom sized backlit vinyl banners

siddharth dasari // studio one // 49

conclusion and bibliography Learning

* understading the process of research while doing design and finding out the similarities in architecture and graphic design education and how I could use my previous experience in arriving at conclusions * taking inputs from various people and filtering the necessary ones * got to work on various layouts, type and imagery - a beginning * made a lot of mistakes, and I limited my learning as I did not want to be too ambitious in my first project. Iâ&#x20AC;&#x2122;m taking forward these mistakes to my subsequent projects and hope to improve upon them * understood the need for good graphic design in the country as I rarely found good examples to refer to in this project, barring work done by a couple of ad agencies

Diploma Document

Communication for Tourism Rachana Rana; D117; NID

Publications referred

India Guide Gujarat Anjali Desai; India Guide Publications

The tourist Gaze John Urry; SAGE Publications Web

www.gujarattourism.com www.vibrantgujarat.com News clippings from the Times of India and Economic Times websites

Thanks My guide - Anil Sinha, Swati Rao, Sanjay Basavaraju, Apoorva Singh, Pragya Mishra, Vinu Chaitanya, Mira, Mrinalini, Lalith, Akash, Dhwani