Nope. It doesn’t look the same on you.
R e t h i n k i n g E C o m m e rc e , leveraging the power of social media
S IDDH A RT H DA S A RI siddharthdasari@gmail.com
stage one
IDEAS
I initially started the process by asking my friends what they like and do not like about shopping online. I had a lot of assumptions and these conversations helped me throw some of the assumptions out and get some quick ideas on the direction I wanted to take. At the end of it, I had enough information to start sketching out some ideas and put some main points together. I mapped out the main flows, jotted down some keywords, which help me think around the theme and gathered some ideas on what would go on each screen. This was when I also looked at some of the ideas which are in the market currently and helped me gauge what I did not want to do.
KE Y F E A T U R E S A N D I D E A S RETHINKING A SERVICE
RETHINKING SHIPPING
GENERATING CONVERSATIONS
My first problem with shopping for clothes online (apart from sizing) is the fact that one is mis-led by the well groomed models and the setup (lighting, locations etc.,) What if, you, the customer would post pictures of how you ‘styled’ yourself or your friends with the clothes bought from the website and the service would use these pictures to sell them.
Who wants to pay for shipping? How many times did you ask your colleagues if they’re getting / want to get anything from Amazon or Flipkart? What if you could club items with your friends / family / colleagues’ shopping lists, and club multiple orders to be shipped to a same place for free. Even better, clubbing orders for more discounts from the service!
What if you could suggest / help your friends pick styles for them as you know what looks best on them? Or if you’d want a suggestion regarding a certain set, what if the community could help you?
B ENE F IT S W ITH THI S P L A T F O R M CUSTOMER / STYLIST
SERVICE
A better informed choice. A cut from the sales Fashion / Trend awareness. New ideas. Easy decisions. New found interest / profession. A new community.
Save on costs for photoshoots - transfer benefits to customers. Gain back those sales lost because of incomplete orders due to shipping costs. A vibrant, engaged community with constant buzz. ‘Instagram’ + shopping
Group shipping benefits: Faster. Cheaper. Discounts
stage two
w i r e fra m e s
From rough sketches I moved onto creating some quick wireframes using the workflows I had in mind. I used fluidui (fluidui.com), a quick online prototyping tool, to understand the interaction and get a feel of the screen real estate. I also made some rough clickable mockups which helps me understand the rationale behind the wireframes.
stage three
D E S IGN a n d P O L I S H
I usually seperate these two stages, where I would ideally work on a greyscale and start thinking about my type and grid options. Owing to a time crunch, I had to start looking at the final end product from now and used basic visual instincts to make sure things come together within a simple grid.
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introducing,
user submitted pictures. with better, more powerful, affordable cameras and phones, everyone makes pictures which look fairly magazine quality!
featured stylists. encourage stylists who use and present the trends well.
H OM E PAG E
stylist to follow. here, rebecca takes a picture of her and her friends whom she styled and who bought clothes from the website / the website sends her clothes every season to style and publish
real context and details of clothes / accessories / shoes in the picture, which would guide the customer to that specific products’ page.
I N F I N IT E S C ROL L
once a user selects ‘shop style’ from the previous screen, they get into the product detail page where they get to select sizes, compare options and ‘ask’ their friends for suggestions and help by posting it on their social media profiles from this page. one can also ‘like’ the style and expand the picture for a full screen view
detail reminding the user of their current shipping cart and the options they get to ship their selections. here is where they get to see with whom they could club their orders in order to get faster shipping and discounts for pairing their shopping lists with their friends
PROD U CT D E TAI L
discount applied and shipping options automatically selected once a customer selects to pair their order with a friend
C H E C KOU T PAG E
THO U GHT S
With a 5 day budget I limited the scope of the project to be able to give reasonably in-depth ideas on interactions and concepts. I started out by getting a better definition of the problems by talking to friends rather than just sit and put a presentation together and rely on the brief given. I managed to create a roadmap to make sure I didn’t spend too much time on the details which would of course, fall in place once the entire system is thought through.