Graphic Design for NonProfit Organizations Designed by Massimo Vignelli & Peter Laundy in partnership with AIGA, 1980, 52 pages. https://s3-us-west-2.amazonaws.com/rationaledesign.com/resources/files/Vignelli_Graphic_Design_for_Non-Profit.pdf
Formats Grids
Basic Guidelines
Typefaces Layout Guidelines Logotypes & Symbols Colour Rules
The most important tool that can be used by the layout designer
An invisible structure that provides a disciplined and
Grids
consistent look
Increases production efficiency Maintains the flexibility needed to solve a wide range of layout problems
Type Alignment: A grid organizes columns of type through the alignments
Layout Guidelines: Type Alignment
of left and right edges
Centered typography is not recommended A ragged right setting is the best because it has the advantage of uniform word spacing; shorter lines are not lengthened by adding space between words
Justified settings can be used to achieve a more tightly packed appearance– often used for newspapers, magazines, and newsletters
Hyphenation should be avoided so that a greater disparity among line lengths is created (improving evenness)
Type Alignment Example
Line Spacing Consistent line spacing facilitates efficient typesetting and design
Layout Guidelines: Line Spacing
Coherent communication Typesetting with no leading or 1 point leading is recommended
An advantage to tight line spacing: more type will fit into a given area
Skipped lines can be used to clearly organize units of type– such as paragraphs
Note: if line spacing is excessive, skipped lines will not stand out as clearly
Line Spacing Example
Helps build a visual identity Colour can be used in conjunction with Logotype– increasing the consistency of the logotype’s appearance
An organization/company with an easily associated
Colour
colour should strongly consider this option (a botanical garden & the colour green)
Colour can be used to code a set of communications: A specific colour used for filing systems in an office
Consistency is maintained with sensible and helpful differentiation
Colour Examples