22@Barcelona: The Innovation District
22@Barcelona: From Industrial Economy to Knowledge Based Economy Josep M. PiquĂŠ
Agenda
1
22@Barcelona: Challenges
2
22@Barcelona: Actions
3
22@Barcelona: Urban Development
4
22@Barcelona: Economic Development
5
22@Barcelona: Social Development
6
22@Barcelona: Outcomes
1 22@Barcelona: Challenges
Among the main European capitals
Barcelona’s Metropolitan Area
22@Barcelona, included in the Ensanche’s plan (1859)
1860 - 1960: the “Catalan Manchester�
1960 - 1990: obsolescence and degradation
The Barcelona’s eastern transformation
Sagrera AVE Forum 2004
22@Barcelona
Olympic Village 1992
2 22@Barcelona: Actions
Knowledge City on Smart City
A new model of making city The City as a Platform of the Knowledge Economy and Society
Conceptual model
Phase 3
Phase 2
Phase 1
Smart City
Town Planning Building Infrastructure
Knowledge Economy Companies
Knowledge Society Citizens
Value chain
Talent
Attraction
Retention
Development
Creation
Company
Promotion
Location
Coaching
Growth
Science
Technology
Company
Market
Planning
Management
Infrastruct.
Construction
Knowledge City
Smart City
The 22@ Plan, a Model of Knowledge City on Smart City
@ ECONOMICS
GREEN INFRASTRUCTURES
HOUSING
SCIENCE AND TECH
MOBILITY
QUALITY OF LIFE
SMART GROWTH
GREEN GROWTH
INCLUSIVE GROWTH
3 22@ Barcelona: Urban Development
The scale of 22@Barcelona
The scale of the project: Territory
198,26 Ha (115 city blocks)
New gross floor space
4.000.000 m²
• Productive Activities
3.200.000m2
• Housing, facilities and services
800.000 m2
Increase in green spaces
114.000 m²
Increase in facilities
145.000 m²
Investment in infrastructures
200 million €
Urban planning. Density
Build ability: m² of ceiling/m² of land
Increase density: 3
SOCIAL HOUSING
2’7 -
@ ACTIVITIES
2’2 2’0 -
URBAN PRODUCTIVE ACTIVITIES
INDUSTRIAL ACTIVITIES 0 CLAVE 22a 22a CODE
CLAVE 22@ 22@ CODE
Balance public and private benefits: PRIVATE BENEFITS More productive uses: 22a 22@
PUBLIC BENEFITS
Higher density: 2 2,2 / 2,7
Free cession of land: 10% for 7@ facilities 10% for subsidized housing 10% for green areas Eventual opening of streets
Leadind edge infrastructures
Financing a part of the Special Infrastructure Plan
Special Infrastructures Plan: The Backbone of the Smart City
New mobility plan
Wi-fi and optic fiber
New energy networks
Selective pneumatic waste collection
New heating and cooling system
Underground galleries
22@UrbanLab 22@UrbanLab
Led
Open Innovation in Cities Government The City as a Platform The City as Organization Public Procurement
University Driven Research Tech Transfer Urban Lab
Triple Helix
City Challenges Citizens needs Ecology of Innovation Industry
Golden References Customer Insights Scalability
4 22@ Barcelona: Economic Development
Urban clusters Cluster strategies Transversal programs
Clusters policy
Entrepreneurship Services for companies Internationalization Community of professionals Relation between clusters Marketing
MEDIA
ENERGY
MEDTECH
ICT
DESIGN
Leadership of projects: current situation and forecast 22@Barcelona: Clusters & activities
Companies Institutions Universities Technological centers Incubators
Entrepreneurs Specific spaces Dissemination spaces Residences Other services
Media Cluster
Companies
MediaPro, Lavinia, Cromosoma‌
Institutions
RNE, CAC, Barcelona TV‌
Specifics spaces
Universities Technological centers Incubators Residences Dissemination
Audiovisual Production Centre (PBM)
UPF, UB, UOC Barcelona Media-Innovation Centre Barcelona Activa - Almogavers Melon District / Ciutadella Media Factory
ICT Cluster
Companies
T-Systems, Indra, Telef贸nica
Institutions
CMT, Localret, AENOR
Specifics spaces
Universities Technological centers Incubators Residences Dissemination
Interface building, Media-TIC building
UB, UPC BDigital Tech Centre Barcelona Activa - Gl貌rias Melon District Cibernarium
Media & ICT Campus BARCELONA ACTIVA AGBAR TOWER
RBA HQ.
IMAGINA BUILDING: Mediapro, CIBM, Yahoo!, TCI,…
GREEN AREAS INDRA
INTERFACE BUILDING: IMI, Indra & AENOR
RNE
AUDIOVISUAL PRODUCTION CENTRE COMMUNICATION FACULTY (UPF)
T-SYSTEMS HQ. & BARCELONA DIGITAL
VILA CASAS MUSEUM OF CONTEMPORARY ART
BARCELONA TV
SUBSIDIZED HOUSING
MEDIA-TIC BUILDING
Clean Energy Cluster: Interuniversity Campus of Besòs
Companies
Endesa, Ecotècnia, Agbar
Institutions
ITER, BCN Chamber of Commerce
Specifics spaces
Universities Technological centers
Campus Offices
UB, UPC IREC
Incubators
b_TEC Incubator
Residences
b_TEC Residence
Dissemination
Campus services
Health Cluster
Companies
Matachana, Gaes, Sanofi Aventis, Isdin, Telemedicine
Institutions
CatSalut, Blood Bank, BIOCAT
Specifics spaces
Universities Technological centers Incubators Residences Dissemination
Health Building, BIO Enterprise Park
UB, UPC, Official Nursing College 22@MedTech Health Building Nido Health Building
Design Cluster
Companies
G-Star Raw, ADD, Node, Estudi Arola, Morera Design, Bassat Ogilvy
Institutions
BCD
Specifics spaces
Universities Technological centers Incubators Residences Dissemination
Palo Alto, PBM, Hub Design
BAU-UVic, UPC, IAAC KIM BCN Hub Design Melon District / Ciutadella Hub Design
Cluster’s leader agents
Smart City
Smart City Campus
5 22@ Barcelona: Social Development
Space of personal relation
22@ Space of Personal Relation 22@Talent For the professionals
For the neighbours
• International Community: IN22@ • Networking: 22@Update Breakfast,… • 22@Network
• 22@CreaTalent • 22@Digital District • 22@Staying in company
Increase of the belonging feeling Creation of the community 22@ Pride to work/live in 22@
The City as Externality: Art, Culture and Technology creation 22@ Cultural Factories Old Factories as Public Space for Art, Culture and Technology creation. www.hangar.org www.laescocesa.org
Can Ricart
La Escocesa
6 22@ Barcelona: Outcomes
Urban Transformation URBAN PLANNING
BUILDING (m² overground)
- 69% of 200 Hectares already planned.
General:
- 83 of 137 approved plans are private.
URBAN MANAGEMENT -Management of 47 % of the land (625.000m² of soil)
- permissions to built 1.397.469 m² (24 %)
Economic Activity: 642.908 m².
-200.000m² become public
Housing:
-45,26 M€ paid by the Special Plan of
-1.160 in use, 410 in permission,308 in project.
Infrastructures.
Facilities:
SPECIAL PLAN OF
-101.132 m² in use.
INFRASTRUCTURES -14,4 lineal Km of roads built,(40 % of the overall).
Green zones: - 37.000 m² in use.
Economic Transformation
New companies located in the district since 2000
New jobs in 22@Barcelona since 2000
Companies already located or in process to be installed
Employees of companies already located or in process to be installed
1.502
41’8% newly created
61,7 % ICT 26%
Design 24%
Total Turnover (Annual) Others % MedTech 5%
44.600
Media 11% Energy 4%
6.000 M â‚Ź
Investment and Taxes
Total Invesment (Accumulated) Investment in Buildings
2.772,4 M€
Total Local Taxes (2012)
27,1 M€
1.787,6 M€
Investment in Infrastructures
192,3 M€
Tax Planning permission(2012)
6,7 M€
Investment in Land
793,4 M€
Permanent Local Taxes (2012)
20,4 M€
Thank you!
Josep Miquel PiquĂŠ jmpique@22Barcelona.cat www.slideshare.net/jmpique
www.22barcelona.com