GLOW DOWN SUPER SERUM
CLEAR TAN WITH HYALURONIC ACID
APRIL
2022 VOL. 001
Transforming lives through beauty
A note from
The season is back and we’re not doing anything by halves to celebrate… It’s our favourite time of the year as tan season gets underway again, and this year feels extra special thanks to our new-found freedoms. It’s great to finally see events filling up the calendar, no doubt ensuring packed diaries and busy salon floors. Make sure you’re prepared for the flurry of appointments with a plan of action for the upcoming seasonal events and award-winning stock on your shelves. Speaking of award-winning, we went to The Beauty Awards with ASOS at Magazine London last month, where we were thrilled to win the award for Miracle Mask 2022 for – that’s right – The Miracle Mask. The Retinol Serum was also Highly Commended in the Super Serum 2022 category. This is testament to the amazing results achieved on your clients with The Skincare Collection that
we have seen for ourselves. Using award-winning products gives you kudos and instils trust in clients, so these wins are truly invaluable to our business and yours. I’d like to take this opportunity to thank the judges, the entire Sienna X team and of course everyone who voted for us. We’re bringing you a newsletter again to keep you up to date on our latest innovation, marketing tips and press features, which offer great talking points when showcasing our products to your clients. Promoting your business at this time of year is the key to a successful season – our social media team have some great advice on this on page 4. As we collectively recover from the pandemic, we’re a proud helping hand to businesses nationwide, and our expert team always endeavour to provide individual business advice and support. Call us today to book your business check up on 0333 600 1200. Enjoy reading, and feel free to tell us if there’s something you want to see in future editions.
3
THE
BRIDAL & PROM SEASON
BUY BULKFERS
As we enter the prom and bridal season, it’s the ideal opportunity to capitalise on these events by marketing your services to those that want to look picture perfect. Read our 5 top tips to make the most of this season…
OF ABLE AVAIL
BRIDAL
1
Encourage tan fittings Every bride wants to be confident they are going to look nothing less than perfect on their special day. Tan fittings are an opportunity for you and the bride to trial the treatment but also fill them with reassurance of the colour they will achieve before the big day.
2
It doesn’t stop at the bride When booking in treatments make sure you consider the bridal party as a whole… and don’t forget the groom! Bridal packages are a great way of encouraging others to look golden on the day.
3
Capture your clients Research local wedding fairs to promote your services. Showcase your treatments by offering a tester and watch them fall in love with the products.
4
Tailor your services Bespoke your service. During the consultation period find out what shade your client would like to go, their skin type and how they naturally tan. Tan fittings are a great way of finding out which day your client preferred their colour on.
5
Marketing your business Promote, promote, promote. Take advantage of our tailored marketing material to appeal to bridal parties. Linking up with other local businesses is a great way of encouraging new clients, such as hairdressers. Always ask your bride to leave a review – word of mouth is an invaluable tool.
4
PROM
1
Link up with local businesses Research local dress shops to promote your services and make it easy for your client to find everything she needs to make her day. A golden glow is the essential accessory to any show stopping dress.
2
Make it special Prom day is often the first time girls really get to wear a glamorous dress, so make it a day to remember. Look at offering a package with other treatments and make your client feel special.
3
Encourage tan fittings Just like a bride, your client will want to feel picture perfect at their prom. Encourage booking before so your client can feel confident in their shade.
4
Spray tan parties Promote prom pamper parties to maximise on your prom related bookings. Offer incentives for bookings, such as allowing the host to receive a discount. Build refreshments and goody bags into your parties to make it a truly special event.
AS SEEN ON
SOCIAL TIPS HOW TO MAXIMISE YOUR S O C I A L M E D I A P L AT F O R M Create a theme and be consistent with your content Using a free tool like Canva, it’s easy to create a feed with a distinctive look and feel that will set you apart from your competition. Decide on your branding colour scheme to determine a clear aesthetic and tone of voice.
Showcase results Before and after photos really drive engagement on social. Be sure to ask permission for usage in writing from the client in question - you don’t have to show faces, showcasing the tan line is usually enough to wow your following.
Post regularly Even if it’s two or three times a week, a regular posting schedule will keep you on track around your busy diary as well as ensuring consistent engagement from your audience. Trial and test times for posting to see what your followers respond best to – for example, you may find post perform better early in the morning before work rather than during rush hour when no one is scrolling through their feed. Keep an eye on the trends We’re living in a world where everything moves at the speed of the light – including trends. Try to keep your ear to the ground – if a look has blown up on the Internet, chances are there’s a way you can spin this to market one of the treatments you offer. 5
NEW PRODUCT
C L E A R TA N
W I T H H YA L U R O N I C A C I D Achieve your glow on the down low The Clear Self Tan Water Mousse range is the new-gen way to tan. Build a flawless everyday glow with a choice of three variations depending on individual tanning preference.
gradual* LIGHT - MEDIUM
self tan*
RRP £19.99
MEDIUM - DEEP
RRP £19.99
Ultra Dark* DEEP - ULTRA DARK
RRP £19.99
J O U R N A L I S T- A P P R OV E D
IN THE PRESS
F E AT U R E D BY
The spray bottle makes it easy to apply. The formula is 100 per cent natural, which is a big plus. - The Sun
When I went to wipe it off, my skin had drunk it up and in its place was a hydrated complexion. It’s safe to say my skin needed this - Get The Gloss
This gradual self-tanner is extremely kind on your skin with almond oil and cocoa butter. BRB, need this ASAP - Heat World
R AT E D E X C E L L E N T
TRUST PILOT REVIEWS
“I’ve been using Sienna products for a while and all I can say it’s fantastic stuff. Good quality and affordable price” - Delia 6
“You can layer up the shade to your liking, leaving a fab, healthy looking glow all year round” - Lesley
“I’ve been using Sienna X for about 7 years and would never use another brand! Perfect tan for all skin types and skin tones” - Yasmin
CLIENTS LOVE
WINNERS
MIRACLE MASK
SUPER SERUM
Your Business Calendar JANUARY
FEBRUARY
TRAINING
VALENTINE’S DAY
MOTHER’S DAY
BRIDAL SEASON
January is a great time to brush up on new skills.
Start promoting your services for Valentine’s by using our Professional Marketing Materials available on our website.
Take advantage of Mother’s Day by promoting mother and daughter packages.
Running from March to September, Bridal Season is at its peak in April and May. Make the most of it with our Bridal Promo Materials.
Because we only remember 20% of what we’ve learnt, even if you’re a seasoned beauty therapist, you’ll find it beneficial to discover new methods and build-upon your current knowledge.
Promote facial treatments to those celebrating Galentine’s, encouraging them to indulge in some self-care.
MAY
JUNE
PROM SEASON Corsages are at the ready and Prom Season is in full swing in May. Use our Prom Promo Materials.
MARCH
The longer days also get people thinking about summer, so get your tan treatments front-and-centre on social media.
APRIL
JULY
AUGUST
HOLIDAY SEASON
SUMMER GLOW
And so it begins… the summer rush starts in June and runs through to the end of August. Stock-up on our Solution and Wax products.
The holiday rush is a great opportunity to keep your clients loving their summer glow. Whether it be British, abroad or faked! Don’t forget to be prepared and stock up on our Solution.
HOLIDAY CUSTOMER CONVERSIONS
THE RACES Share ‘get the look’ posts on your social media and promote your services ahead of any events in your surrounding area. After all everybody likes to look their best for Ladies’ Day!
The summer season is when you’re most likely to meet new or holiday-only tanners. Take the opportunity to convert them into regular clients by introducing a loyalty scheme. Find our Appointment Loyalty Cards on our website.
SEPTEMBER
OCTOBER
POST HOLIDAY BLUES
FESTIVE SEASON PREP
IT’S PARTY TIME
FESTIVE SPIRIT
With everybody returning from their summer holidays and with the summer at an end, respond to that natural desire to keep your tan going by promoting Sienna X retail products for enhancing and maintaining results.
With Halloween in October and Christmas Parties starting in November, now is a great time to start preparing your Festive promotions. Take a look at our Christmas Promo Materials on our website.
Whether it’s a cosy night in with the girls, a birthday or prep before a Festive event… November is the month for spray tanning parties. Promote your services with our Spray Tan Party Invites.
Give customers that festive feeling by decorating your salon or offering complimentary mince pies.
NOVEMBER
www.sienna-x.co.uk 0333 600 1200 | WR9 9BN @siennaxofficial | #siennax
DECEMBER
And for those last-minute customers make sure you stock-up on our 1 Hour Spray Tan Solution.