• The brilliiance of a genu uin ne sp parrkling g wine e: heir to a secret passed down since 1531 by many generations of wine producers.
• The alcchemy off a terro oirr witth chara acter: situated between the Atlantic, the Mediterranean and the Pyrenees, it is offering an extraordinary range of expression.
• The re eassuring gu uaran ntee off an AOC « Cré éma ant de Limouxx », produced using the Traditional Method and matured between 12 to 18 months.
• A vinttage which givves prid de of place e to o th he Chardonn nay, one of the world’s finest white varieties, bringing freshness, fruitiness and elegance.
• The syymboliic forrce of a name, AGUILLA referring to the eagles which have flown for thousands of years above the high altitude vineyards of the Haute Vallée de l’Aude.
• A mod dern desig gn combining luxury and elegance.
, • The AGUILA Crémant is preferred in blind tasting tests to other active competitors in the market sector. OVERALL PRODUCT EVALUATION NOTE/10 % NOTES FROM 7 TO 10
A AGUILA
B CAVAS LEADER
C CREMANTS OF ALSACE LEADER
6,78
6,42
6,39
65 % BC
51 %
52 %
• A preference for the AGUILA Crémant is shown amongst regular consumers of sparkling wines, as well as with a younger target group to be convinced…
HEAVY WINE CONSUMERS – NOTE 7/10
6,43
6,45
5,76
66 % B
47 %
55 %
18/34 YRS – NOTE/10
6,46
6,23
6,28
% NOTES FROM 7 TO 10
60 %
46 %
58 %
% NOTES FROM 7 TO 10
Consumer test with 170 people – In Vivo BVA July – 2015
• Design and communication which seduces through its modern, luxurious, magical and festive style.
« I like the sober chicc, it’’s very cla assy » « This contains magicc; it gives me the e desiire to dream m» « Itt’s mo odern, in keep ping with itts time e» « Itt has a sort of prec reciouss perfu ume ap ppeara ance » Quality concepts study May 2015 – extracts from consumer focus group.
• A campaign of nationwide communication - A program of press releases with our agents and influential bloggers - 2 major public press campaigns in May-June and November-December: posters, press, digital.
je récupère les logos des titre
• Efficient in-store animation tools
• A prestige edition for the end of the year
• The French A.O.P’s
+3,38% +8,08% *
*
+16,3% +11,57%
in volume
in value
in volume*
in value*
2014/13
2014/13
2015/14
2015/14
French export of AOP sparkling wines other than Champagne
• Wines of greater added value
4,68 €
4,86 €
5,21 €
2013
2014
2015
Average ex-cellar price per liter
Source: Business France report Sept. 2015