STEPS TO A SUCCESSFUL EVENT

6. SELECT A VENUE

• Use past attendance at similar events to guide you.

• Consider taking a survey of your membership on interest.

• Look for a venue that is easily accessible for your attendees. Make sure the venue has adequate space, parking, accessibility, ect.

• A private or semi-private space is preferable.

• If you agree to a room rental fee or food and beverage minimum, consider whether your registration fee or budget can meet this requirement.

7. EVENT MANAGEMENT

• Management of local events and programs is most successful with virtual event tools, such as Event Brite. Events can be managed through social media groups. These types of tools are accessible to members and help to manage invite lists and RSVPs. The Foundation can also help to host and track an event through their database, ChapterSpot.

• Common payment tools include PayPal, Square, and JotForm/Stripe combination. Each tool’s fees vary, but all are free to create and manage using your bank account. Transferring money to members’ personal banking is discouraged.

8. MARKET THE EVENT

• Invitations can be mailed, emailed, or included in your association’s newsletter, or posted on social media.

• Email - Suggested email platforms include MailChimp and Constant Contact

• Social Media - Facebook, Instagram, LinkedIn

• Invitations should include:

• Day, date, and time of the event

• Location name and address

• Cost to attend (if applicable)

• Dress code

• RSVP information

• Parking information

• If mailing:

• Allow enough time to order invitations.

• Factor the cost of printing, shipping, and postage into your event budget.

• Follow up with guests leading up to the RSVP deadline if they have not responded.

• Send a reminder email to confirmed guests a few days before the event.