VOLUME 1 - ISSUE 9 December 2016.
RETROSPECT
THE MOST WIDELY READ DIGITAL INDUSTRY JOURNAL FROM NIGERIA.
Marke ng Communica ons Journal.
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Nigerian Outdoor Advertising Industry
2016
News, Events & Entertainment Videos Bringing you the lastest programmes line up
Signage Most We are delighted to bring you a formidable lineup of Nigeria’s finest minds across the marketing communication industry.
Young and Cerebral Presenting young, talented students, employers or employee who are challenging the status quo and driving the industry forward.
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in this issue
18 RETROSPECT: Elevate media/ Nimbus won approval for the Palms Lekki car park floor
ABOVE: APCON cracks down on unlicensed Outdoor Advertising Practitioners, chides MIPAN.
BELOW: Late High Chief Jas Kolawole Abiodun Oyekan “ The Adele- Olu of Ilaro buried in Style.
31 RETROSPECT: Hon. Ipoola Ahmed Omisore present 4th book to the OoNI of Ife.
CONTENT
CONTENT DECEMBER 2016
20
33
ABOVE: JC DECAUX shops for General Manager for its Nigerian Operation
RETROSPECT : Babs Fagade leaves OYSAA
23 RETROSPECT: Late Alhaji Kehinde Soliu Olasode, the Osi Mayegun of Gbagura Land dies (1946-2016).
Delivering the Promise We come to work each day for one reason: to make things work for you as our clients- not just merely on paper or conceptually, but on ground practically with our hoarding.
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Communications Ltd.
From the Editor WE APPRECIATE
A
common denominator among all great and successful men/women is the preparedness to work hard and succeed in life despite all odds.
We started this journey precisely 9 months ago with an ideology that we can make a difference, I can say with all sense of responsiblity that we have done a wonderful job, we had within nine months had good and excellence readership from well over 10 countries from 3 continents, we have also broken News within and to the industry. As we enter a new year, we promise to invent and reinvent our selves, we will at all times uphold and rise above all challenges, bring to your reading pleasure regular un-biased true hapenning of the industry at large and the Out-of-Home Advertising in particular. we say to Merry christmass and a very wonderful New Year Best Regards
Oyekan Babajide O, Editor/ TeamLead.
Marke ng Communica ons Journal. VOLUME 1 - ISSUE 7 October 2016.
Acknowledgements Editor/ Team Lead: Oyekan Babajide O. Execu ve Editor Odubela Adebisi O. Execu ve Editor (GH series) Chief Marke ng Lead: Adebola Kola Oni Circula on: Digital Produc on Asst: Omodara And Omotoke. Photography: Philemeh Dorophil Philip Fashion Sec on: Wecis Clothing (Kunle Ajadi) Steady Salon (Adebayo Kunle)
Contributing writers Awoniyi Oluwasegun
Publisher 1609 Media 308, Old Abeokuta Road Car wash bus-stop Abulegba Lagos State (+234) 704 628 6731 www.signage.com.ng www.joomag.com/signage www.issuu.com/signage
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WHAT MADE NEWS THROUGH THE YEAR 2016.
Optimum Exposure launch the Largest Digital Billboard in Sub-Saharan Africa
T
he approval of the carpark space within the Palms Lekki giving to Ele8 media.
According to a post by one of the media company on social media backed with pictures “Signed/Sealed: carpark floor adver sing at the palms Lekki, a collabora on betweem @nimbusmediang & @ele8mediang
T
he Partnership between Optimum Exposures and Daktronics has given birth to the Largest digital billboard in sub-Saharan Africa. . The Elephant board as it is been called will provide an innovative platform through which brands can reach, engage and connect with prospects, customers and the public in an absorbing manner never before seen in the out-of-home industry in Nigeria. ‘The board is both digital and social; its mind-blowing’ said Mr Adio. Mr Bayo described the landmark as part pf his comany’s commitment to boosting brand building and communication efforts in the Nigerian market. In Addition to delievering digital messages on brands that take position on the board, the Elephant, nimble, so to say, is the first socially responsible billboard in Nigeria. It would be displaying accurate time and temperature in addition to notices of happenings or breaking news in Lagos. Some unique features of the Elephant Billboard include ability to engage the public through social media platforms, including Facebook, Instagram and twitter. “Each brand can take advantage of the Elephant to build intimate engagement with the public and ensure a conversation that might quickly convince patronage” says the Marketing Manager, Lucia Akinwolere.
Global Outdoor Sold To SAPRO GROUP a Congolese Adver sing firm for $50 million
C
ongolese group, S a p r o h a s positioned itself to become a continental advertising player after acquiring South Africa's billboard advertising giant, Global Outdoor Systems
the impact this will have in the industry will be seen im days to come.
Elevate media/ Nimbus won approval for the palms lekki car park floor April 2016
Optimum Exposure launches the Elephant May 2016
Sapro (a Congolese Advertising Firm) bought Global Outdoor for $50 million SEPTEMBER 2016
Signage vol.1 No5
19
A MONTH IN NEWS SEPTEMBER 2016
JC DECAUX SHOPS FOR GENERAL MANAGER FOR ITS NIGERIAN OPERATIONS
S
ome months back, precisely in our October edition, we reported that the foremost Outdoor Advertising Company indeed had registered companies in Nigeria and also that rumored L A S A A’s a p p r o a c h o f t h e company to come regulate outdoor advertising practice in Lagos may be true after all. The company had posted via its LINKEDIN account and via other internet job search sites a recruitment or better still a s e a rc h fo r t h e co m p a ny ’s General Manager since on the 12th of December 2016. The job requirement as listed requires the applicant to be a Nigerian citizen, must have at least 5-7years commercial and managerial experience, local language Yoruba would be a plus, previous experience in
Nigeria and Africa would be advantageous among others
practitioners of Nigeria (MIPAN) President, Ken Onyeali-ikpe, dated October 12, 2016, drew his attention to the practice by some of his member-companies who engage the services of non-registered/licensed persons and organisations and the purchase of advertising media space /airtime from such unregistered /unlicensed persons and organisations. Kankarofi said it a violation of the Nigeria Advertising Law and Regulation for persons not registered as advertising practitioners and organisations and not licensed as advertising firms to practice advertising for gain and undertake the business of advertising. APCON reminded MIPAN of its responsibility as a key stakeholder in promoting growth with Nigeria’s
OUTDOOR ADVERTISING: APCON CRACKS DOWN ON UNLICENCED PRACTITIONERS, CHIDES MIPAN
w
orried by the activity of illegal practitioners and u n l i c e n s e d organisations infiltrating the outdoor advertising industry in Nigeria (APCON) has embarked on enforcement and crack down on the illegal practitioners The enforcement which commenced some months ago, has moved to military cantonments and police barracks across the country. It was gathered the military establishments
have also issued a one month notice to agencies that own hoarding within the barracks to secure all the neccessary documentations from their sectorial body, the outdoor Advertising Association of Nigeria(OAAN) T h e L a g o s S tate S i g n a ge a n d Advertising Agency (LASAA) does not regulate Out-of -Home (OOH) advertisement within Military and Police establishments and most of the illegalorganisations have taken advantage of this to operate in these areas. APCON’s Registrar/Chief Executive Officer, Garba Bello Kankarofi, in a letter to the Media independent
inte grated marketing communications industry by supporting bona fide and registered practitioners and organisations. kankarofi firther stated that whilethe council was doing its best to stop the nefarious activities of and/ or sanction these unlicensed organisation and non- practitioners MIPAN member -organisations should stop patronising them. Speaking on the development, OAAN Secretary General, Femi Ogala, said it is a welcome development to the i n d u s t r y a n d h a s o n c e a ga i n reinforced the regulators willingness to clean up the system for the growth and sustainability of the industry.
22
SIGNAGE DIGITAL JOURNAL
WHAT MADE NEWS THROUGH THE YEAR 2016.
Late Alhaji
OLASODE
T
rpa
1946 - 2016
he Managing Director of Hamonee Concepts Limited, Mr Kayode Oluwasona has become the 19th President of the Association of Advertising Agencies of Nigeria, AAAN
He emerged winner at the concluded 43rd Annual General Meeting/Congress of the association which took place at the Le Meridien Ibom Hotel and Golf Resort, Akwa Ibom State.
K
ola Omisore is one of children of Hon Ipoola Ahmed Omisore, a one time President of the Outdoor Advertising Association of Nigeria (OAAN), a former member of the Lagos State House of Assembly. He had been elected on the board of Verdant Zeal communications group subsidiary. Kola is a versatile prosional with proven skills and experience in the marketing communication industry. He started his careeras a trainee at SAAL advertising and now serves as the Creative Director at Verdant Zeal limited. Mr Omisore holds a Diploma in Painting & General Art from Auchi Polytechnics, a graduate of Graphics Art from the Yaba College of Technology. He is an Associate Registered Practitioner of Advertising (arpa).
Late Alhaji Kehinde Soliu Olasode the Osi Mayegun of Gbagura land dies (1946-2016) May 2016
Kayode Oluwasona becomes AAAN 19th President May 2016
Kola Omisore sit on the board of one of Verdant Zeal Limited Subsidary September 2016
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WHAT MADE NEWS THROUGH THE YEAR 2016.
T
he most creative Agency in Nigeria 2015: Lagos Advertising Festival (LAIF), winning 1 Grand Prix, 4Gold, and & 4 Silver award; Noah’s Ark Communications Limited has relocated from its Maryland Estate office to a new, bigger and world class office in the highbrow Government Reserved Area (GRA) Ikeja , Lagos.
The new office located at No.9, Sowemimo Street is equipped with the state-of-the-art facilities and technology, a serene ambience with dedicated inspiration room for creative personnel to incubate creative ideas. A well fully equipped Audio-Visual production studio for one of its subsideries, Underdog Production.
The new office became very imperative considering the growth experienced by the company which has led to an increase in the clientele base of the agency and invariably increase in human resources/capacity according the Managing Director, Mr. Lanre Adisa.
Adisa further explained that the relocation of the company to its new office is in line with the vision and mission of the company to create an excellent working environment for our people who are the most valuable assets of the company
OAAN Poster Awards
Noah’s Ark relocated Office May 2016 June 2016
WHAT MADE NEWS THROUGH THE YEAR 2016.
High Chief Jas Kolawole Oyekan was one of the greatest person anyone can ever know, He was a man of many path, a goal getter and an accomplisher..........
Late High Chief Jas Kolawole Abiodun Oyekan, the Adele Olu of Ilaro buried in Style June 2016
WHAT MADE NEWS THROUGH THE YEAR 2016.
G
lo, a leading indigenous Global System for Mobile communication service providers (GSM), has written to all its out-of-home contractors nationwide to cancel all the outdoor advertising contracts with the telecom company has with them.
I
n the midst of pains, stress and frustrations suffered by most practitioners of outdoor advertising in Lagos State recently, the worries might even been heightened as the state government is set to bring in a foreign company, JCDecaux based in France to regulate the business of outdoor advertising in collaboration with the Lagos State Signage and Advertisement Agency (LASAA) which has over the years became 'inimical' to the admen. we can authoritatively state that the coming of JC Decaux is already sending shivers down the spines of the already demoralized or bruised outdoor advertising practitioners.
The affected outdoor advertising agencies include Invent media, Executive Options Media, Fulham Nigeria, Capital Media, CBS Outdoor, Adgozo, Mkpoko Ikenga, Optimum Exposure and New Crystal Media, among others. The revoked contracts are estimated to be worth about N78 million. The decision will affect hoardings across Nigeria, but mainly in the West, East, South-South, Abuja and North West. It is also reported that the company has reviewed its television and press campaign budget downward, leaving the brand with digital advertising platform as its lead-advertising platform, reasons yet to be ascertained has no official statement had been issued.
JC Decaux, established in 1964 by Jean Claude Decaux has businesses all over the world recently grabbed the right to operate the Hong Kong International Airport and the smart clocks for Montevideo in Uruguay. The company which garnered 813 billion Euros as revenue in 2014 has over 12,000 workers globally. Meanwhile, most practitioners have been expressing their displeasure over the state government's intention to bring in a foreign firm to regulate the industry.
Lagos plans to bring France’s JC DECAUX to regulate Outdoor media June 2016
Glo Cancels all outdoor advert contract Pan Nigeria July 2016
LASAA visit OAAN House
August 2016
WHAT MADE NEWS THROUGH THE YEAR 2016.
D
e-sign Plast Limited, one of the foremost out of home advertising firm based in Lagos Nigeria has changed its name to ICIT
MEDIA LIMITED. The change in name was communicated to its major clients via a letter informing them about the change in name. The firm is well know for some of its major site in the state. The unveiling of the new name and logo is yet to be announced.
OAAN host AGM Calabar
July 2016
De-sign Plast limited changes name to ICIT MEDIA sEPTEMBER 2016
H
on Ipoola Ahmed Omisore, a renowned Outdoor Advertising Practitioner, A fellow of the Advertising Practice, Former member of the Lagos State House of Assembly and the former President of the Outdoor Advertising Association of Nigeria, presented his new book to the Ooni of Ife, HRM, OoNI Dr. Adeyeye Enitan Ogunwusi in his palace titled “THOUGHTFUL THOUGHTS FROM THE SOURCE�. The book is billed to be launched at the Oba Okunade Sijuade memorial Hall, Oke Mogun, Eni
Hon Ipoola Ahmed Omisore present 4th book to the Ooni of Ife SEPTEMBER 2016
WHAT MADE NEWS THROUGH THE YEAR 2016.
P
eter Meiring is the new Managing Director of Global Outdoor System, He took over from Dave Howland over 6 month ago. Mr. Peter Meiring was Group Marke ng Director of RNP Limited between July 2014 to August 2016, he had also worked as Na onal Sales & Marke ng Manager at Eriango Comercio Geral, Luanda, Angola. and Sales & Marke ng Manager Fishtales Franchise Company (PTY) Ltd, Port Elizabeth, South Africa to men on a few. Global Outdoor System is a media owner that has access to over 6000 registered top quality Billboards across Africa. Global was established in 2000 and has fully established opera ons in Cameroon, Congo, Ethiopia, Ghana, Guinea, Ivory Coast, Kenya, Nigeria, Senegal, Tanzania. Our oďŹƒces deliver to neighbouring countries, Benin, Togo, Burkina Faso, and Gambia. Global is aďŹƒliated with Angola and DRC, South Sudan, Rwanda, Uganda, Zambia and Zimbabwe.
U
nconfirmed news, reports that Mr. Babajide Fagade had been asked by the Governor of OYO STATE, Gov. Abiola Ajimobi since march 2016, According to unconfirmed source(s), He was asked to quietly proceed on a terminal leave. Referencing his Linkedin page, he served the agency for a period of 6month between October 2015 to March 2016. We wish him well in his future endeavors.
Peter Mciring becomes Global outdoor System new MD OCTOBER 2016
Babs Fagade leaves OYSAA June 2016
JC DECAUX has two registered companies in Nigeria October 2016
STYLE ME IN RETROSPECT
EVENTS SEPTEMBER 2016
EVENTS SEPTEMBER 2016
LATE HIGH CHIEF OYEKANS BURIAL.
EVENTS
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