Volume 1 - Issue 10 January 2017.
Some
of the
e Incred b l i i in people met
2016
THE MOST WIDELY READ DIGITAL INDUSTRY JOURNAL FROM NIGERIA.
Marke ng Communica ons Journal.
News, Events & Entertainment Videos Bringing you the lastest programmes line up
Signage Most We are delighted to bring you a formidable lineup of Nigeria’s finest minds across the marketing communication industry.
Young and Cerebral Presenting young, talented students, employers or employee who are challenging the status quo and driving the industry forward.
Weakest Link A quiz game of elimination, with nine marketing communications professionals as contestants to answer a series of quick-fire general knowledge questions.
Our Legend Our Legend is a thirty-minute series devoted toout of home professionals, organizations and venue that have exceeded fame and critical acclaim and have arrived at the status of LEGEND. This series will focus on great contemporary people and organisation that have made their mark in the outdoor advertising industry. from its/their earliest days with interviews and great insight from friends and colleagues.
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JANUARY 2017
CONTENT
in this issue
24 ABOVE: Digital billboard ads target wealthy drivers in UK.
20
IN THE NEWS: Enugu Assembly passes bill on Outdoor Advertising
BELOW: Column: Behind the Clouds where Air Peace created a soap opera in the sky.
24
IN THE NEWS: Patents for DOOH Advertising on the raise
36
CONTENT JANUARY 2017
27 ABOVE: Some of the Incredible people I met in 2016.
25 23
20 IN THE NEWS: OAAN set to induct New members
trivia IN ASSOCIATION WITH
GLOBAL UPDATE: Digital license plateNext DOOH frontier
23 BOOK REVIEW: Counting the gains of Outdoor Advertising.
Advert
From the Editor THE REAL MONEY IS VALUE
T
he year 2016 will remain ever green to SIGNAGE DIGITAL JOURNAL, the most read Marketing Communication Journal from Nigeria, it was the year the journal debut.
Conceived with the aim of providing the industry especially the Out of Home Advertising popularly called the Outdoor Advertising Industry in Nigeria with an alternative. projecting the Nigeria Outdoor Advertising Industry and by extension the marketing communication landscape perspective to the world. Through the year 2016, i met with very inspiring world changing humans, I learn their stories firsthand and sharing with you how value adding they have all been to our dream. they have made us see we can fill the world with our own legacy and we are ready to chase the sky To those who took time to connect with us last year: Thank you. The year 2016, brought in a lot of creativity in the deployment of hoarding especially in DOOH, it also witness series of entrant from the manufacturing sectors. its our hope that all of this will be improved upon in the area of regulation, ROI for both clients and OOH firms. As usual, the journal is fully packaged, and we hope to intellectually recharge and stimulate the knowledge of our teeming readers. Have a healthy and peaceful 2017 Thank you Happy Reading !!!
Oyekan Babajide O, Editor/ TeamLead.
Marke ng Communica ons Journal. VOLUME 1 - ISSUE 10 January 2017.
Acknowledgements Editor/ Team Lead: Oyekan Babajide O. Execu ve Editor (GH series): Osei Evelyn Gyamfua Chief Marke ng Lead: Bukola Olosunde Circula on: Digital Produc on Asst: Awoniyi Opeoluwa. Photography: Signet Works Fashion Sec on: Wecis Clothing (Kunle Ajadi) FORI-FORI {Lekan Oluokun} Steady Salon (Adebayo Kunle)
Columnist Kola Omisore
Publisher 1609 Media 308, Old Abeokuta Road Car wash bus-stop Abulegba Lagos State (+234) 802 367 6256 www.signage.com.ng www.joomag.com/signage www.issuu.com/signage
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1609 MEDIA 308, Old Abeokuta Road,Car wash bus-stop Abulegba, Lagos State. (+234) 802 367 6256, www.signage.com.ng, www.issuu.com/signage.ng Copyright 2016 by 1609 Media. All right reserved. No part of this publica on may be reproduced in any form or by any electronic or mechanical means including informa on storage and retrieval systems without wri en permission from the publisher. www.facebook.com/signagejournal
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BOOK REVIEW JANUARY 2017
COUNTING THE GAINS OF OUTDOOR ADVERTISING With about N5bn expended on outdoor advertising in Lagos State alone during the 2015 general election, the sector could attract more investments in years to come, writes THISDAYS’ Raheem Akingbolu
W
ith an investment strength running into billions of naira and ability to control 60 percent of Nigeria Total Out-of-Home Advertising spend, Lagos has consistently remained the happening zone for outdoor business. According to a book: '2015 General Election: The Politics of Outdoor Advertising in Nigeria' the state is also home to some of the Africa's iconic out-of-home advertising platforms . The book, written by George Noah, a former Managing Director of the Lagos State Signage and Advertising Agency, captures the different episodes of the political and economic undercurrent that
The book revealed that about N2.5 billion was spent on wall drapes and billboards – these included: 300 static and 40 electronic boards. It further stated that an estimated 40,000 street lampoles deployed gulped N1 billion; while 5,000 A-frame boards cost N350 million. About 5,000 stick-inground frames were deployed at the cost o f N 5 0 m i l l i o n . Three million posters and 500,000 Tshirts – were printed costing about N300 million and N400 million, respectively. An estimated 400 busses were branded costing N80 million. 200 branded vans
In the 148 paged book which is divided into 22 chapters, the former LASAA boss criss-crossed the various subjects and themes that set the tone for the tension that engulfed the outdoor industry during the period under review, distilling facts from fiction, and in so doing setting the records straight and offered insightful perspective on the narratives. The book gives an overview of the outdoor advertising sector in Lagos State. It further sheds light on LASAA's guidelines geared towards ensuring decorous outdoor campaign during the period; the fault lines that exposed initial cracks in enforcing the guidelines; and complicity by law enforcement agents in the spate of impunity that marred outdoor political campaigns. The author dwells on measures that may be taken to guard against a partisan stance by law enforcement agents in future elections; the role played by groups such as the Transformation Ambassadors of Nigeria (TAN) and the Goodluck Lagos Grassroots Project (GLGP) in escalating the crisis. He also addresses issues related to the PDP gubernatorial candidate, Jimi Agbaje's open letter to LASAA. The roughshod approach adopted by the then PDP-led federal government, which culminated in the termination of all forms of outdoor advertising along major federal government roads in Lagos State, is perspicaciously chronicled in the book. Noah also beams the spotlight on protests that occasioned the federal government's actions.
CULLED FROM THISDAY.COM
characterised the outdoor advertising in the period leading to the 2015 general election. C o s t a n d p l a t f o r m s Noah, who revealed in the book that vandalism and extension of election dates inflated costs during the period put the total spend at N5billion. He also did a breakdown of how the sum was spent by stating that it was distributed across different components of the outdoor advertising industry. This comprised: printers, installers, fabricators, graphic designers, outdoor vendors, media buying agencies, security, billboard owners and branding/communications companies and party agents amongst others. It also generated employment for thousands of ad hoc staff recruited by contractors to keep up with
and 250 branded cars were deployed gulping N45 million. “About 100 units of bus shelters were used costing N10 million. Other outdoor deployments including experiential activities, banners, hatboxes and indoor LEDs accounted for about N200 million,” N o a h a d d e d . Giving further details about how both parties fared in their outdoor campaigns, the book stated that: “The APC appeared to be more prepared and organized, sprinting off the blocks a year before the elections. Officials and individual party members hoping to stand for election approached LASAA seeking advice on enabling rules, costs and key players in the outdoor sector.”
The book can indeed be divided in three main parts, the pre-campaign period, the campaign period and the post election moment. The first two chapters is an introduction of LASAA and some historic perspectives that led to the formation of the agency. In the chapter, the author offered refreshing overview of the outdoor advertising industry in Nigeria. In chapter two of the book, the author shed some light on some of the steps that LASAA took in anticipation of the usual frenzy atmosphere of outdoor advertising in Lagos during electioneering campaigns. For example, he mentioned about how a stakeholders' forum was organised to issue guidelines in order to ensure that the issue of outdoor platforms did not constitute a nuisance on the public. In chapter three, the author began to zero in on the campaigns and some of the events that gave the earliest sign of the gory future ahead. He recalled how LASAA had to be quick off the mark in order to check some infractions and prevent situations from getting out of hands.
LASAA's intervention
CONTINUE IN PAGE 21
Signage vol.1 No5
19
NEWS ROUND UP JANUARY 2017
OAAN TO INDUCT NEW MEMBERS SOON
ENUGU ASSEMBLY PASSES BILL ON OUTDOOR ADVERTISING.
E
NUGU State House of Assembly, ESHA, Tuesday passed the Bill for the regulation of outdoor structures for the display of signage, hoarding and advertisement in Enugu
State and for other connected purposes into law. Thus, outdoor advertising would be regulated to ensure environmental aesthetics of the state and also yield revenue for the state.
T
he outdoor associatio of Nigeria OAAN is getting set to induct new member into the association.
The road has been rough no doubt but gratifying, the association which was formed alongside big advertiser as OACN with about 5 members, had about 68 members and 7 provisional members as at 1998. last year, the association has well over 100 members. OAAN is working to revive lost but deeply rooted human capability, taking passionate ownership of the problems it faces and forming and fronting a new frontier for its members and the industry at large.
Members of the House passed the Bill after dissolving into a committee of the whole House, following a report of the j o i n t H o u s e C o m m i tte e o n L o c a l Government, Inter-Parliamentary and ENSIEC Matters, Public Petitions, Ethics and Privileges, Information, Petroleum Resources and Environmental Management and Enugu Capital Territory Development Authority submitted to the House after conducting public hearing on the bill. House Committee Chairman on Local Government, Iloabuchi Aniagu, who presented the report of the joint committee before its passage, said that stakeholders who spoke on the merits of the Bill, opined that proper implementation of the law would improve Internally Generated Revenue, IGR, of the state. After going through the Bill item by item, it was eventually passed into law. Speaker of the House, Hon. Edward Ubosi, t h a n ke d h i s c o l l e a g u e s fo r t h e i r contributions during the debate and in supporting the report of the joint committee.
MARKETING EDGE COMMITTED A SERIOUS BLUNDER Marketing Edge, one of the premium news magazine/news web provider within the marketing communication industry committed a blunder recently on its web platform where it showcased an interview with a foremost Out of Home Advertising practitioner, Mr. Akin Adelegan. but instead of using the pictures of Mr. Akin Adelegan, the news information site used his brothers picture
Mr. Dapo Adelegan, President of the Nigerian-British Chamber of Commerce (NBCC), the group managing director of Celtron group, a PR/Marketing Group.
CHARLES O’TUDOR, MRS ABIKE DABIRI-EREWA AND SEN ROSE OKO AMONG OTHERS TO SPEAK AT NIDO CONFERENCE. FIRST PUBLISHED BY WWW.VANGUARDNGR.COM
Charles O’tudor Principal Consultant Adstrat Brand Management Consortium, Mrs Abike Dabiri-Erewa (senior Special Adviser to the President on Diaspora and Foreign Affairs), Sen. Rose Oko (Senate Committe Chairperson on Foreign Affairs), Hon. Rita Orji (House of Rep Committe Chairperson on Foreign Affairs), Mr. Ekpo Nta (chairmam Indep. corrupt Pract. and other offences Commission) among others will be speaking at this years Nigerians in Diaspora Organization(NIDO) conference. the Conference tagged “continental Europe Orientation and Leadership Retreat in Germany Between Feb 17 and 18 .2017.
CONTINUE FROM PAGE 18 But the real kernel of the story was reserved until chapter four, where the author began to unravel some of the challenges faced by the agency in its effort to enforce sanity in the outdoor industry in Lagos by ensuring that all the political parties played by the rules. And because that did not go down well with the power at the centre, force was introduced in a blatant attempt to intimidate LASAA. In subsequent chapter the book clearly narrated some of the underhand tactics adopted by the then PDP government in an effort to illegally claim billboards around Lagos State. The author recalled how the PDP resorted to blackmail and police intimidation just to have their way. The role played by the infamous TAN cannot be forgotten in a hurry. In chapter six of the book, the author explains in details 'the wanton act of impunity perpetrated against the outdoor advertising sector by the group. He recalled how the group, which was led by Ifeanyi Ubah, flagrantly embarked obnoxious activities that resulted in about N350million loss of contract for two Lagos-based outdoor agencies. The author also narrated how at a point APCON ,a federal agency had to intervene to stop TAN, after the Registrar of APCON thought he had had enough of their nuisance. Between LASAA and Agbaje I n the book, Noah devoted one chapter to set the record straight on what transpired between LASAA and former Lagos PDP governorship aspirant Jimi Agbaje. But perhaps the highlight of the book begins from chapter nine where the author began to delve deeper into the crisis between LASAA and PDP. This was the moment when the then PDP controlled federal government moved in to forcefully seize the billboards on the federal highways. At that moment, according to the author, all the billboards on federal roads were shut down in line with federal directives, leading to huge loss of revenue for outdoor operators. The vent also stoked up intense tension in the industry, which made some operator to begin to fear for their lives and the survival of their industry. Going further in chapter 10, the author recalled that the move by the then FG to freeze all outdoor advertising exposure along its right of way was the thin edge of the wedge that precipitated a range of consequential actions. At the point, the author noted that the industry operators had been pushed to the wall and needed to find a way to express their misgiving openly. Still in that chapter, the writer narrated how LASAA alongside the civil society and outdoor operators embarked on open protest at Maryland bus stop. The writer has also done well to document the infamous role of the militia group Odua Peoples' Congress(OPC) in the political equation. He recalled how
the OPC held LASAA staff and the entire people of Lagos State hostage in a dangerous showmanship that demonstrated the desperation by the PDP to win at all cost. At this point, he noted that the security situation became tense that he was advised to take his safety more seriously. The author recalled how he had to change address and even employed two mobile policemen for round-the clock security. In a simple quote, Noah's capture how his courage began to fail him because of the atmosphere of insecurity that had formed. “Suddenly, an innocent gaze from an unfamiliar person didn't seem so benign anymore. Every motorcycle that rode close to my vehicle on the road became suspect. Just as every vehicle that kept showing up in the rear-view mirror seemed to be on a sinister mission. In the same vein every street hawker that sidled up to my vehicle in the notorious Lagos Traffic jams appeared to have malicious intent.” The author went on to the more academic aspect of the election providing fact that will be very useful to researchers who needed to know each of the major parties deployed the outdoor to balance public opinion in their favor. It also delved into some of the different types of out-of-Home platform used during the elections. At this point he also zeroes in on chaotic poster war that took place in Lagos between supporters of the then Lagos Governorship candidate Akinwunmi Ambode and PDP candidate Agbaje. Supporters of both candidates went on a defacing-free spree that left behind funny looking billboards and poster of their candidates all around Lagos. Of course this skirmishes that played out of the streets of Lagos became a subject of interest to the press. Post election exercise I n chapter 15 the author began screeching to a halt. This was the beginning of the post election moment for LASAA and there was an urgent need to restore the state's aesthetics, which has been severely blighted while the campaign lasted. He also recalled how LASAA and Lagos State Waste Management Board had to form a partnership to implement a unique waste recycling initiative using the mountain of waste generated from the campaign materials. Of course as the dust settled on the election, many outdoor practitioners were left sulking because an occasion that should naturally bring them harvest have gone. Some have even lost nonpolitical adverts for no fault of theirs'. But the author indicated, in the book, how LASAA had to sooth their pains with stimulus packages. In this book, Noah has been able to capture and preserve history both for
posterity and research students who may want understand the critical place of outdoor advertising in political campaign. His expertly understand of the terrain and the process belies his robust three decade long acquaintance with the integrated marketing communication, spanning advertising, print and broadcast journalism. Of course the book also throws up some of the loopholes by way of weak regulatory framework and institution which provides the cover for impunity and lawlessness, especially during election. Noah gives details of LASAA's determination to restore sanity following conclusion of the elections, with the implementation of an Augean task – to rid Lagos of the visual blight caused by the unrestrained use of posters and other political campaign materials. The recycling initiatives undertaken by LASAA to dispose off over a million campaign posters deployed, with the support of the Lagos State Waste Management Authority (LAWMA) and stimulus packages introduced thereafter – in a bid to rekindle investment in the outdoor sector – also form topics of discourse. The popularity of A-Frames during the campaign period and airborne mediums that were overlooked, also form the backdrop of discourse. It wasn't all doom and gloom. The 2015 political campaign period was also a time for thinking big in the outdoor industry, with innovative and ambitious structures that broke the mould, some of which had never been displayed before in Nigeria. This is also worth remembering and is summarised in the chapters. There is of course a need for reflection and forward thinking, now, even as the electioneering wounds inflicted on the out-of-home advertising industry are yet to heal. It is in view of this that the concluding chapter underscores the need for proactive steps to be taken to foreclose a reoccurrence. The book moreso looks into the challenges faced by outdoor regulatory agencies during the period of electioneering, as well as the potential personal risks faced by personnel of these agencies. It ultimately seeks to prevent a repeat of the controversial events that engulfed the outdoor industry in the course of campaigning for the 2015 general elections in Lagos State, while highlighting the positive and defining narratives that unfolded. So while the book is a great addition to the body of knowledge, it was noticeably too soft on the All Progressive Congress (APC) which was equally culpable in the disregard of rules. Nevertheless Noah has made a great leap forward in the preservation of Nigeria's unique political history.
Delivering the Promise We come to work each day for one reason: to make things work for you as our clients- not just merely on paper or conceptually, but on ground practically with our hoarding.
THAT IS OUR PROMISE.
Colour Image Publicity
Limited Head office 3, Little Road, Sabo Yaba, P.O.Box 10455, Marina, Lagos
Tel: 01-2954642, 08033056356, 08098856356 www.ciplimited.com.ng Email: cip_limited@yahoo.com, tundecip@yahoo.com
trivia IN ASSOCIATION WITH
He was born on the 31st of October 1926, freelanced for Spokesman Newspaper Onitsha, acted as an Advert representa ve to NewYork Times, Wall Street Journal, London Guardian etc. He designed a mobile slogan on the back of a toy-bus for West African Publicity Limited. Late Alh. Olasode, Late High Chief Oyekan, Late Adeyeola Balogun among others served under is company at various mes he was the ďŹ rst OAAN treasurer Who is He? A. Chief J.O.Nwabunie
B. Chief A. Megafu
C. Mr. W N. Egbueze
Send your Answer to signagemag@outlook.com or 08023676256. Winner gets a Bucket of paint from
random
trivia facts
People spend more time in their vehicles than they do to read the paper and watch the news.
Ads on billboards are free to consumers; you do not have to buy a magazine, cable television, or a newspaper to see advertisement. Outdoor advertising does not interrupt consumer in anyway, there’s no obnoxious sound, smell or other type of negative attention grabber. billboards are noticed because of their messages, bright bold colours and creative art.
A billboard with good location can have more viewer than a super bowl
GLOBAL UPDATE JANUARY 2017
DIGITAL BILLBOARD ADS TARGET WEALTHY DRIVERS IN UK
colour of the vehicle sitting at the traffic lights.
PAT E N T S F O R D O O H ADVERTISING ON RAISE Patents for outdoor advertising making use of digital technology are becoming extremely popular in countries like South Korea
R
T
he Bermuda Tourism Authority has used vehicle recognition technology in four digital billboard locations in Britain to connect with wealthy drivers. At a busy traffic light junction in London, the Bermuda Tourism Authority showed ads targeted at drivers of vehicles that are less than four years old and valued at more than £40,000 (US$48,600). The ads, specifically targeted to wealthy drivers based on the type of car they are driving, were personalised with messages such as "Hello Bermudaful in the Range Rover". The ad targeting technology uses cameras trained on stationary traffic at the traffic lights. The cameras detected vehicle registration number plates and used an anonymised vehicle specification database to identify the make, model and
eports shows that the average number of patents for digital out of home advertising which stood at less than 50 prior to the 2000s, rose to some 300 from 2001 to 2010, and to 600 since 2011 – rapidly increasing alongside technological advancements. The report was based on data gathered by
a news portal from the Korea Intellectual Property Office. The report states that 'in the past, outdoor advertising was mostly limited to billboards, poster columns, or means of
transportation (i.e. public buses), but starting in the 2000s, patents for digital advertising such as digital signage equipped with wired or wireless communications and display technologies have been increasingly sought after.” Other digital ads highlighted recently include patents incorporating virtual reality technologies, or “media façades”, in which LED lights installed on the sides of buildings are used as an advertising platform. The reports adds that traditional mediums are also making breakthroughs lately. For instance, a “dancing air billboard” patent, better known as the “inflatable airdancer”, which used to only
dance in random movements with the repeated injection and discharge of air, now has fine-tuned movements, and can dance to specific music.
DIGITAL LICENSE PLATE – NEXT DOOH FRONTIER
T
he humble license plate o n ca rs co u l d we l l become a compelling
Initially targeted to fleets of cars, such as rental companies, the connected plates could become highly targeted mini-billboards. The rPlate is the same size as a
large illuminated advertising screens currently on the facade, a single huge ultrahigh definition curved LED display will be installed. The w o r k i s ex p e c t e d t o b e completed by autumn 2017. digital OOH media in the foreseeable future. A USbased MediaPost report states that Reviver – a company which claims to have developed the world's first digital license plate – is now in p a r t n e rs h i p w i t h m o to r vehicle departments pushing for adoption of license plates that turn into digital screens that display the traditional number information when the car is moving but convert to digital advertising when the car is parked. The rPlate, as it is termed, is an IoT platform that includes DMV registration automation, hyper-local messaging and vehicle management. The plate houses a GPS, accelerometer, RF sensors and storage.
standard license plate and has an anti-reflective screen. P I C C A D I L LY C I R C U S BILLBOARDS GO DARK FOR 1ST TIME IN MANY YEARS the large illuminated advertising screens currently on the façade of Piccadilly Circus will be replaced by a single huge ultra-high definition curved LED display. The work is expected to be completed by autumn 2017
T
he huge billboards at London's Piccadilly Circus have gone dark for the first time in decades as Land Securities, which owns the advertising spaces, initiates the re-design of the media. Instead of the several
In addition to advertisements, the new screen will be able to display weather and traffic reports as well as real-time feeds from social media channels such as Twitter and Instagram. Duetsche Welle's online report on this development quotes Tim Bleakeley, CEO of Ocean Outdoor, the company in charge of the upgrade, as saying, "Piccadilly Lights is one of the world's most soughtafter advertising sites. We understand the need to protect (its) heritage while keeping ahead of trends." In the past, the billboards were turned off during World War II, for the funerals of Winston Churchill and Princess Diana, and to mark Earth Hour.
Communications Ltd.
Some
of the
e Incred b l i i in people met
E
2016
very time we meet with all sorts of inspiring, world changing humans, and the year 2016 was no exception.
I'm profoundly grateful for the opportunity to learn their stories and share them with you. To those who took time to connect with us last year: Thank you. And to all of you: A healthy and peaceful 2017 Here are some of the incredible people I met in 2016 who give me hope for the year ahead.
Femi Ogala
F
emi Ogala is the CEO of the Outdoor Advertising company 21st Limited, the General Secretary of the Outdoor Advertising Association of Nigeria, the sectorial body responsible for the regulation of the Out of Home Advertising Practice in Nigeria. A stylish family man, lover of the Yoruba culture and way of life. in his words “ we need to instil Yoruba norms and culture in the next generation for success to be achieve�. He actively promoted the Yoruba World Summit convened by the Egbe Omo Yoruba ti North America. He is an enthusiast of the World Wrestling Entertainment Inc. (WWE).
JANUARY 2017
COVER STORY
COVER STORY JANUARY 2017
Akin Adelegan
A
fter serving at Benjamin Black for 13years, He resigned to set up Advertange Media Limited which pioneered the use of reflective print into the Nigerian market - I was always looking for something new, innovative, something more engagingA simple pragmatic thinker, a solution and result oriented individual, in his words “ social media is pushing Outdoor Advertising in other part of the world, with over 2billion on twitter, instagram and facebook worldwide, there is no billboard enhancing this content in Nigeria, it is very embarrassing�.
Hon. Ahmed Omisore
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COVER STORY JANUARY 2017
a B yo Bamgbelu
W
est Concept Design is the brain child of the very versatile, formidable entrepreneur called Bayo David
Bamgbelu.
A remarkable fellow, very passionate about his work “ customers satisfaction drive the force that builds your business reputation. it's a must do-act for every big or small to implement...... a dissatisfied customer would go to your competitors when not happy with your service� were his words. Bayo loves meeting people, crossing new challenges, surmounting tasks, brand builder, teacher and most of all; loves life and his family dearly.
e c l e L I y e
M
y Chinese friend from Ghangsha China is great guy, a very pragmatic individual with good eye for taste and vast creative sense associated with the Chinese people.
Haiwell Advertising Industrial Limited is where he applies his skills anad he is very good at it.
he is very critical about his offerings, giving assistance, guidelines and any other help to make information clear and understandable.
Iceely aside work loves family time,typical though of a chinese man
Haiwell is an high quality supplier/ Factory on Advertising scrolling Light Box, Led Billbord etc based in China.
Daniel Udoh
F
ounder/ CEO DU Opensource. DU opensource was founded with the purpose of delivering innovative and cost effective out-of-home media. .
Daniel is a great motivator: in his words “ the unfortunate thing about the exam of life, is no resit. make good use of the opportunity of today� - a believer in the project Nigeria and a God fearing personality. An Author per excellence, he has written several strategic newsletter to sharpen the mind set of advertisers and ultimately that of those interested in the outdoor advertising sector. He is a seasoned Outdoor media professional with deep experience garnered over the years, a great father and husband.
Ig
A
o u u G e n b e n ffrey i
genebode born industrialist is the CEO of Pemjolad Integrated Service Limited. Pemjolad business venture have expanded from been just a steel fabrication firm with high skilled and experience employees into a paint making company called pemjolad paints. Geoffrey, typical of Agenebode elite, is a core family man who devotes time for the home front, he is well respected among his peers for his adorable hopes, dreams and endeavors. Kind hearted Geoffrey celebrate every of his friends and colleagues through his company facebook account where he find time to design and send a very special birthday message, celebrating them on their special day. He believes in the
JANUARY 2017
COVER STORY
COVER STORY JANUARY 2017
s
Olusola Ibi rinde
oft spoken PosterPrint Limited CEO , Olusola
Ibirinde is a good listener, second to known. he
understand the competitveness of his business
and very willing to adapt to views and position other
than his own.
An ingenuity practitioner with about 18 yeard experience who understands that the need(s) of his customer(s) is paramount. He is a very cheerful person, homely and commit to work and much as he does with the home front.
LoluAkinw unmi
U
ncle LA, as he is fondly called, is a great man, a teacher, a mentor and a good listener, he needs no introduction but for bragging sakes I will mention just a few.
He was the 14th President of the Association of Advertising Agencies of Nigeria (AAAN), the asssociation responsible for professional AD Agencies and practice in Nigeria. He is the immediate past Chairman of the Advertising Practitioners council of Nigeria (APCON), he was appointed the 5th Chairman of the council by President Goodluck Jonathan- APCON is the body responsible for the management and supervision of the practice of Advertising in Nigeria. He is an avid social political commentator, who expresses his opinion through his social media platform and his website (loluakinwunmiobservatory.com). He thorough breed Nigeria, believer of the Nigerian Project, Father and Mentor.
Name of reviewer:
review
App name:
SKRINAD
App version:
1.0.2
Developer:
MEDIA MANAGERS, mediamanagerspro@gmail.com
Pla orms:
Android and IOS pla orm.
Updated on:
1 Feb 2017
Update size:
2.59MB
Price:
Free
The moment I downloaded SkrinAd on my Samsung S4mini, I havent had me to get my eyes off the device, if you are the type that loves making while on the move, this app is for you. A lot of my me has been spent revisi ng this app on my device and its quite amazing as it has rewarded me first for installing and then for ge ng exposed to adver sement. SkrinAd u lizes the idle me on device to promote adver sement (the user preference) and reward users for ge ng exposed to such adver sement. the app u lizes the screen saver technology of a device to disseminate ads. The app is designed to cater for all strata of the society as users must enter their age bracket during the installa on process, its simplicity is next to known as it is easy to use and quick to figure out. For me, the app is a reality of mobile app usage, it only comes up while the device is idle and rewards user immediately they get exposed to such ads, the rewards get more interes ng when the user interact with the ads
Visually, the app inst bad as it is dis nc ve and eye catching(espcially with the rewards involved). once the app is downloaded, the user is taken to a sign up page and then allowed to select (preference to ads popup) category of interest, it also allow user view reward history, and gives op on on what to do with the reward; transfer to bank account, buy air me or pay bills with rewards among others. In comparism, SkrinAd doesnt have any app similar to it or may be just yet, it is indeed genuine piece of work, an art of ads delivery and rewarding experience. “doing the an old thing in a totally new way while achieving same result” a friend noted. Its only dis-service to itself is not sharing informa on with any social network, there are over 30million internet users in Nigeria (which cut across age brackets, the same target audience the app is focusing “everything is on the web” ). we felt the promoters of this great app would have made use of this opportunity to bridge that, allow users spread the word via social media. All in all, the app is great to use and one of the greatest app to ever grace the Nigerian Marke ng Communica on Industry.
review
Ikorodu road 1947
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Ikorodu road 1970
Ikorodu road recent day
billboards in the 60s
CARTOON JANUARY 2017
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