Volume 1 - Issue 11 February 2017.
THE MOST WIDELY READ DIGITAL INDUSTRY JOURNAL FROM NIGERIA.
Marke ng Communica ons Journal.
In This Issue February 2017
ADVAN IS SET TO HOST IT 2017 INDUSTRY DIALOGUE
TRUMP BILLBOARD URGES BUSINESSES TO INVEST IN OUTDOOR ADVERTISING
OAAN VISIT THE LCCI DOES OAAN HAVE ANY ONLINE PRESENCE?
In This Issue February 2017
Marke ng Communica ons Journal. VOLUME 1 - ISSUE 11 February 2017.
Acknowledgements Editor/ Team Lead: Oyekan Babajide O. Execu ve Editor (GH series): Osei Evelyn Gyamfua Chief Marke ng Lead: Bukola Olosunde Circula on: Digital
24
Produc on Asst: Awoniyi Opeoluwa. Photography: Signet Works Fashion Sec on: Wecis Clothing (Kunle Ajadi) FORI-FORI {Lekan Oluokun} Steady Salon (Adebayo Kunle)
Columnist Kola Omisore
Publisher 1609 Media 308, Old Abeokuta Road Car wash bus-stop Abulegba Lagos State (+234) 802 367 6256 www.signage.com.ng www.joomag.com/signage www.issuu.com/signage
SUBSCRIBE signagemag@outlook.com to receive Signage Digital Journal every issue
CARTOON PAGE 40 PICTURE STORY PAGE 39 THE CONSEQUENCES LATE-PAYING CLIENTS HAVE ON AGENCIES PAGE 18
1609 MEDIA 308, Old Abeokuta Road,Car wash bus-stop Abulegba, Lagos State. (+234) 802 367 6256, www.signage.com.ng, www.issuu.com/signage.ng Copyright 2017 by 1609 Media. All right reserved. No part of this publica on may be reproduced in any form or by any electronic or mechanical means including informa on storage and retrieval systems without wri en permission from the publisher.
News, Events & Entertainment Videos Bringing you the lastest programmes line up
Signage Most We are delighted to bring you a formidable lineup of Nigeria’s finest minds across the marketing communication industry.
Young and Cerebral Presenting young, talented students, employers or employee who are challenging the status quo and driving the industry forward.
Weakest Link A quiz game of elimination, with nine marketing communications professionals as contestants to answer a series of quick-fire general knowledge questions.
Our Legend Our Legend is a thirty-minute series devoted toout of home professionals, organizations and venue that have exceeded fame and critical acclaim and have arrived at the status of LEGEND. This series will focus on great contemporary people and organisation that have made their mark in the outdoor advertising industry. from its/their earliest days with interviews and great insight from friends and colleagues.
Straight to your Device
Media partners
Coming soon
From the Editor From the Editor February 2017
From the Editor A STITCH IN TIME SAVES NINE
I
had a conversation this month with two senior advertising managers, one from our immediate constituent out of home, OOH company, the other a very experience agency man, the takeout of the engagement is that the sector in an unprecedented crisis. It is estimated that over 50% of all hoardings are vacant. In previous times, vacant rate was hovering between 2030%. The current state of things shows the market has reached a make or mar state. It is no longer news that Nigeria is in a recession, but by time the market gains buoyancy, it might be too late for the OOH sector. By default any would suggest that OOH companies should cut rates to increase appetite of advertisers for the OOH media, but it not that simple. All over the country, the market has received more regulations with new mandatory fees paid by OOH companies. Regulators must be carried along to also reduce their fees, this can then be a practicable rationale for rate reduction. State regulators have to cut fees and or give companies some concession on what they pay. Should everyone sit on the fence, many more OOH companies would collapse before the end of the recession. Banks will be le with toxic assets while states who are in dire need of funds would get nothing. A s tch in me saves nine.
cheers Oyekan Babajide O, Editor/ TeamLead.
Agency Culture Agency Culture February 2017
THE CONSEQUENCES LATE-PAYING CLIENTS HAVE ON AGENCIES
W
hen Relativity Media wanted to continue its partnership with digital marketing agency TVGla but asked to extend payment cycle from 60 days to 90 days, Dimitry Ioffe immediately walked away from the account. “We already lost six figures in revenue because Relativity was filing for bankruptcy,” said Ioffe. “For any client — big or small — we prefer 60-day billing terms max., because we will need lots of money to manage the business if everyone asks for extended payments.”
A FOREIGN PERSPECTIVE company restructuring or they might experience sluggish sales growth and need to balance their cash flow. Whatever the reason is, most agencies are still dying to work with big brands because those accounts look good on the portfolio and they can pay over time, even that means very slowly. And essentially, advertising is a relationship-based business. And now, the problem seems to be getting worse. For instance, Megan Harris, managing director for agency Syzygy New York, is now seeing clients want 90 days more often than not from media
TVGla's Ioffe. “We cannot tell our employees, production companies and vendors, 'We cannot pay you because our clients have not yet paid us.'” Agencies usually combat the long payment cycle by taking out credit lines against their account receivables. For instance, Marc Becker, CEO for The Tangent Agency, usually works with his accounting team to see when receivables are going to hit the agency's bank account. Based on history, the team can pretty accurately predict when money should hit and plan ahead, he said. But taking out credit lines takes time and eats the agency profit because of interest on the loan, said TVGla's Ioffe. So for smaller and midsize agencies, the phrase “Timing is everything” really takes on a double meaning, both in the time it takes for a client to pay and for agencies to know the timing on when to initiate various instruments of business needed to grow without too much stress on the system, he said. For instance, if a campaign is worth more than $1 million and requires six months to finish, TVGla will want the client to pay 50 percent of the expenses upfront, 25 percent midway through and the rest upon the finishing line. While extended payment terms are not ideal, they are not deal-breakers for some agencies. Lindsay Lustberg, partner and chief operating officer for Noble People, said that if a brand brings great creative opportunity, her agency is immediately more flexible on the money stuff overall.
TVGla is not alone. This week, agency Grey has reportedly resigned its Coty account, a beauty brand known for its insistence on 120-day billing terms. Extensions on payments are not new for the advertising industry. Big ad spenders like Johnson & Johnson adopted this tactic during the recession to deal with the economic crisis, and its agency partners were willing to help, as if they had a choice. But gradually, agencies felt that they were used as banks by giant corporations sitting on piles of cash. Procter & Gamble instituted 75day payment terms back in 2013, and Mondelez International pushed it further to 120 days, and other brands like Diageo followed suit. Those conglomerates have been very open about using their agencies and vendors as banks to finance their revenue growth for at least 120 days. They impose new payment schedules for many reasons, like they might be in the middle of
shops. This causes a problem as agencies need to pay for their media vendors on a 30-day cycle (Google demands it) and up to 60 days for other vendors, explained Harris. That means agencies are left liable and footing the bill for media until clients pay them, and many times clients are late on payments, she noted. The problem is agencies need to pay, on behalf of clients, for the media without having the leverage to play the same delay game. “Anything beyond 60 days is really a problem because agencies cannot pay their people,” said Ann Billock, founder of marketing management consultancy Ark Advisors. “But on the client side, it is more of a financial decision than a marketing decision.” The same applies to the creative side of the business. “It's a big trickle-down effect,” said
“We, of course, prefer as much upfront to pay for our pricey people during early stages of pricey work like strategy, but we accept this isn't always a reality,” said Lustberg. “And predictability beats payment windows. We'd take 120-day terms with timely payments, over clients with 60-day terms who pay in 120 days anyway.” But sometimes clients don't suggest to pay later — agencies offer it by themselves. During her current media agency search, Emily Kalen, senior manager of media strategy for e-commerce company Boxed, is seeing that “net-30” payment terms on retainer-based or percentage-based structures are the standard scenarios. But being l e n i e nt w i t h p ay m e nt w i n d o ws d o e s n ' t necessarily give a shop a competitive edge, but pricing models do. For instance, Kalen thinks that retainers can be arbitrary because it requires a lot of guesswork as to how much time it is going to take for each staff member. More often than not, these are poorly projected and not adhered to. “No agencies are asking to be paid upfront right now,” she said. “Some of our potential agency partners are offering to work on quarterly performance-based incentives, which is super interesting. When we pay these quarter8ly, an agency essentially makes no money until 90 days after media is run.”
Where & When 13 Feb, Twi er.com
Solar Billboard from ADHAIWELL February 2017
SOLAR BILLBOARD FROM ADHAIWELL www.adhaiwell.com
news roundup News Roundup February 2017
the business community on the above matters in particular, and the economy as a whole. The chamber, as the representative organ of the business community, is the voice of the 0rganised private sector in Lagos. It maintains regular consultations with the government on policies and measures affecting business and the economy.
OAAN VISIT THE LCCI
T
he Outdoor Advertising Association of Nigeria led by its President Mr Tunde Adedoyin visited the Lagos Chambers of Commerce and Industry.
Founded in 1888, the Lagos Chamber of Commerce and Industry is the Premier Chamber of Commerce in Nigeria. It was incorporated in 1950 as a non-profit making organization, Limited by Guarantee under the Companies Act of 1948. The primary objective of the Chamber is to promote, support or oppose legislative or other measures affecting trade, industry, commerce and agriculture as well as representing the opinion of
At the national level, the Chamber is a leading and active member of the Nigerian Association of Chambers of Commerce, Industry, Mines and Agriculture (NACCIMA). When necessary, it makes representations to the Federal Government on issues of interest to the business community and the economy. it is in this view that the association approached the chamber of commerce to become an active member and subsequently decorated the President of Lagos Chamber of Commerce, Chief Mrs Nike Akande as a Patron of the association. it is hope that this move by the executives of OAAN will further enhance its stance, help maintain a good Government relation and benefit from trade opportunities and other matters affecting local and foreign markets. Where & When 13 Feb, LCCI
LOOK MEDIA NIGERIA GOING PLACES USING SOCIAL MEDIA
O
ne of the Nigeria leading Digital and Outdoor advertising company who offers bespoke marketing solutions and tailored campaign is the social media
The look is a Transit digital board on the back of a truck with the capacity to capture its audience while on the move.
to its advanntage, promoting its offerings and competence. one of its offering named the look is going from place to place, cities to cities, touring Abia, Onitsha, Ibadan to 3rd mainland bridge in Lagos
Where & When Feb 2017, @lookmediang
news roundup News Roundup February 2017
ADVAN IS SET TO HOST IT 2017 INDUSTRY DIALOGUE
A
DVAN is set to host its 2017 Industry Dialogue. The ADVAN Industry Dialogue is an exclusive platform for the discourse of issues affecting the marketing community in Nigeria. With the objectives to ensure that advertisers are at the driver's seat in agenda setting for the industry. it is important that advertisers take the lead role, in directing the thoughts and conversations that will ultimately determine the course of industry programs, regulations and best practices The platform will provide a meeting point for stakeholders to discuss crucial issues, – topics will range from -Media Effectiveness, to discussions on regulatory policies, agency relations, data compilation and much more.
DOES OAAN HAVE ANY ONLINE PRESENCE?
D
oes OAAN have an .Online presence ? This was the question in the minds of some young professionals while discussing the indusrtry. this was why we went Online to look for answers.
OAAN as we know is the sectorial body responsible for the Out of Home industry popularly reffered as the Outdoor Lets talk a look at the OAAN online presence: OAAN has 2 social media account and a website:OAAN Facebook account: OUTDOOR ADVERTISING ASSOCIATION OF NIGERIA has about 495likes with 492 followers the facebook page has a total of 6 posts, the first was posted on November 2015 wnile the last was posted in November 2016.
Through this program, ADVAN will help provide an objective perspective on key issues, as well as steer the outcomes of these conversations in a desired direction. The date for the inaugural dialogue tagged: Industry Trends (Nigeria) and its Implication for Members is the 15th of March, 2017. The focus will be on Regulatory Issues, Agency Relations, Digital Media as well as Mainstream Media. Schedule for the event is: Date: Wednesday 15th March 2017 Time: 2 pm Venue: Star Academy Accommodation Centre, Nigeria Breweries Headquarters, 1 Abebe Village Road, Iganmu-Lagos This event is STRICTLY BY INVITATION. For inquiries, please contact Ediri on 08034075205 or email advansec2@yahoo.com
The Twitter Account is about the worst @OAANNIGERIA This account is following about 12 people across the industry, people like U N I C E F, B I L L GATES, DALAI LAMA, KHLOE K A R DA S H I A N , K I M KARDASHIAN AND THIER SISTER KANDELL JENNER AMONG OTHERS. To b e f a i r t o OAAN it has 11 p e o p l e following it; AAAN among o t h e r s professionals. the twitter account has only one tweets from 09 April 2016. The website OAAN.ORG The association web page is so outdated, it must have been last updated sometime 2016 precisely 3 months ago, as it carries the same pictures as the Facebook account. the website does not provide any form of information to anybody at all, to worsen the whole thing, the wesite still have the name of the late IcON, Late High Chief Jas K Oyekan as the chairman Board of Trustees.
Delivering the Promise We come to work each day for one reason: to make things work for you as our clients- not just merely on paper or conceptually, but on ground practically with our hoarding.
THAT IS OUR PROMISE.
Colour Image Publicity
Limited Head office 3, Little Road, Sabo Yaba, P.O.Box 10455, Marina, Lagos
Tel: 01-2954642, 08033056356, 08098856356 www.ciplimited.com.ng Email: cip_limited@yahoo.com, tundecip@yahoo.com
trivia Trivia February 2017
The Answer to our Last month Ques on is Chief A. Megafu and the winner is
IN ASSOCIATION WITH
Mr BABATUNDE OYEKAN, MD/CEO COLOURIMAGE PUBLICITY LIMITED He got a bucket of paint courtesy
THIS MONTH QUESTION The word “Contractor” was deleted from the Nigerian Outdoor Associa ons’ name which led to the reforma on of the associa on in 1986. How many presidents have s rred the affairs of OAAN since the elec on that brought in SIMEON E. OLAGHERE A. 7
B. 6
C. 8
D. 5
Send your Answer to signagemag@outlook.com or 08023676256. Winner gets a Bucket of paint from
global update Global Update February 2017
It will showcase a 2 days of presentations and panels, with high calibre speakers from across the world, all of whom will be bringing their unique viewpoints on the Out of Home industry.
58TH FEPE CONGRESS IN STOCKHOLM: BOOKINGS ARE NOW OPEN
F
EPE is now taking delegate booking its 58th FEPE Congress, which will be held between Wednesday June 7th and Friday June 9th 2017 at the Radisson Blu Waterfront hotel, Stockholm FEPE International Federation of Outdoor Advertising, FEPE is a worldwide association of advertising companies engaging in worldwide lobbying for outdoor advertising; with authorities, international organization, political opinion formers and the communication media.
This year's congress in Barcelona was FEPE's best attended yet, with over 350 attendees attending from 40 countries. There will be an exclusive exhibition area attached to the main congress hall, and spaces are now available to reserve. As usual FEPE have negotiated a special delegate rate for the hotel rooms and delegates are able to pay by credit card or bank transfer, which is hope will make bookings easier for some overseas delegates. Early bird registrations will be open until the end of February, which will allow delegates an extra reduction. Delegate fees are unchanged from last year (and several years before) The Gala Dinner and Friday night social venues will be announced soon, along with our first confirmed speakers. Supplier who wishes to get their product in front of an audience of global OOH decision makers, should get in touch with FEPE. Where & When Feb 2017, Fepe.com
INDIAN RAILWAYS INVITES BIDS FOR COMMERCIAL PUBLICITY RIGHTS IN 5 ZONES
I
ndian Railways has invited technical bids for commercial publicity rights in the North Western Railway Zone, North Central Railway Zone, North Eastern Railway Zone, Southern Railway Zone, and West Central Railway Zone. All technical bids will be received until 3PM on March 23, 2017. Indian Railways has invited technical bids for commercial publicity rights in the North Western Railway Zone, North Central Railway Zone, North Eastern Railway Zone, Southern R a i l way Zo n e , a n d We st C e nt ra l R a i l way Zo n e . All technical bids will be received until 3PM on March 23, 2 0 1 7 . The package for the North Western Railway Zone (Package no. 40) will be awarded for a period of 10 years. The reserve price is Rs 14.86 crore with EMD at Rs 5 lakh. The package for the North Central Railway Zone and North Eastern Railway Zone (Package no. 41) will be awarded for a
period of 10 years. The reserve price for the first year is pegged at Rs 12.23 crore with an EMD of Rs 5 lakh. The package for the Southern Railway Zone (Package no. 43) will be awarded for a period of 10 years. The reserve price is pegged at Rs 12.20 crore with an EMD of Rs 5 lakh. The package for the West Central Railway Zone (Package no. 46) will be awarded for a period of 10 years. The reserve price is pegged at Rs 16.47 crore with an EMD of Rs 5 lakh. Where & When Feb 2017,media4growth.com
global update Global Update February 2017
RANCHI MUNICIPAL BODY SWOOPS DOWN ON HOARDINGS, INDUSTRY CALLS MOVE ARBITRARY
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fter raising the tax by 2,000 per cent in the last six years, Ranchi Municipal Corporation is set to enforce the bylaws made in 2016 that directs them to remove hoardings that are within 100 meters of every roundabout in the c i t y . . Ranchi Municipal Corporation is the latest to join the drive against unauthorised hoardings. After raising the tax by 2,000 per cent in the last six years, Ranchi Municipal Corporation is set to enforce the bylaws made in 2016 that directs them to remove
hoardings that are within 100 meters of every roundabout in the city. Reacting to the mandate, a leading media owner from the city said, “Ranchi is a small city comprising only about 48 km in total size. If we have to follow this abrupt mandate, we will be left with no business. Also, if they are allowing overhead signages, gantries, pole kiosks, etc, how can hoarding only be the hindrance to traffic safety?” The Municipal Corporation earlier revised their tax system by raising tax from Rs 1.5 to Rs 15 per square foot in 2011 which was further revised to Rs 60 in 2016 marking an almost 2,000 times hike. Jharkhand State Outdoor Advertisers Association is already fighting a case with the Municipal Corporation on the same in the High Court. Rajib Chatterjee, President, Jharkhand State Outdoor Advertisers Association and Chairman of Indoor Outdoor Sub Committee of Federation of Jharkhand Chamber of Commerce, told Media4Growth, “More than 10,000 people in the state are associated with the business of outdoor. We understand that clutter must be minimised but random removal is not possible. Also, we demand clarifications on which part of amendments are being implemented here and why did bylaws made in last year take so long to be implemented. You just can't call hoardings that have been paid tax for so long illegal!” Where & When Feb 2017, Media4Growth
. The site is owned by West Yo r k s h i r e a d v e r t i s i n g company Airoutdoor and the ad was designed by its in-house design team. Next to Trump's face, it features the text "Advertising works, look where it got me.” Airoutdoor director Paul Inman said the billboard was designed to highlight to advertisers the benefits of using a little creativity. TRUMP BILLBOARD URGES BUSINESSES TO INVEST IN OUTDOOR ADVERTISING
A
n ad featuring the gurning face of newly inaugurated US president Donald Trump has appeared on a billboard site in Leeds.
Inman said: "Billboards are everywhere and on average you only have six seconds to capture the attention of drivers and pedestrians, so it's important to avoid the trap of just blending in. Smart billboards can grab the attention of a local audience and leave a long-lasting impression." Where & When Feb 2017, campaignlive.co.uk
HOW DOES SKRINAD WORK TM
SKRINAD
SkrinAd is an intelligent analytics tool that uses screensaver technologies in mobile devices to present adverts and multimedia content while the device is in sleep mode and gather data to be analysed and report is made to the advertising client. TM
SkrinAd has developed a model that rewards users that allow their mobile device be used as an endpoint data gathering tool and ensures that the clients (advertisers) get real value for their advertisement investment and not assumed or approximate values TM
SkrinAd ensures that the advertisers get real value for every amount paid for advertisement by ensuring that the advertisers get real time data on performance impact on all the adverts that the clients promote on the platform
It's built in such a way that the application does not drain on the device resource nor does it remove your attention from the things that matters
It's built in such a way that the application does not drain on the device resource nor does it remove your attention from the things that matters while you use your phone thereby increasing your productivity while promoting brands and users get paid in return TM
For advertisers and business owners, SkrinAd offers a powerful analytical dashboard where they can monitor the progress of all the campaigns managed on their behalf by TM SkrinAd while being offered real time information on the advert performance, demographic interests in the advert and other useful business decision data
HOW DOES A USER SIGN ON TM
SkrinAd is available for download via Google Play Store WHAT IS SKRINAD for all Android devices and iOS Store for iPhone, iTouch and It's a mobile application that uses the screensaver iPad, but the most recent version for Apple is on –hold as at technique to deliver multi-media content to target today, until we get approval on the store. Undoubtedly the experience on Android generally is superb. consumers when their mobile device is on sleep mode.
WHAT INFORMED SKRINAD It's a clear picture we all live in a society that the members are absolutely addicted to their mobile devices. The mobile phones have become integral part of our daily lives. To bridge offline marketing and diigital activities, marketers need to rethink the impact of mobile advertising, use mobile data to improve overall marketing effectiveness. The gold mine of SkrinAdTM is consumer mobile data –combining both personal and contextual data for better understanding of offline and online behavior in real time. Our long-term goal is for enough people to have the app in use that the model becomes standard practice.
TM
SKRINAD TM
SkrinAd is built with a model that rewards users that interact with adverts in cash transferable to their bank or use as top-up for various services.
WHAT IF USER MISPALCE HIS/HER PHONE, WHAT HAPPENS TO MONEY EARNED Mistyped phone number at sign-up has nothing to do with rewards, user can always update the info within the app.
IS MONEY EARNED TRANSFERABLE YES to the users bank account details but not to other users or individual. Users need to sign-up providing their real name, email address , gender, age group, phone number, create password and select adverts preference category to sign –on the platform.
HOW DOES SKRINAD USERS GET MONEY THEY EARNED TM
SkrinAd is built with a model that rewards users that interact with adverts in cash transferable to their bank or use as top-up for various services. And if they don't, advertisers get a refund for that impression less the charges already spent to deliver the content.
DO YOU HAVE A SPECIFIC TARGET AUDIENCE YES – all smartphone users. As we mentioned earlier, our long-term goal is for enough people to have the app in use that the model becomes standard practice .
CAN A USER DECIDE WHAT HE/SHE WANT TO BE EXPOSED TO YES at the sign-up, the users have the choice to choose advert preference, which can also be updated within the app.
Users are expected to view and click advert to get a better rewards
WHAT HAPPENS TO USERS INFORMATION SHARED WHILE SIGNING ON The user's information is mainly use for proper profiling when setting up advertisement campaign and preparing campaign performance report.
WHAT IS THE BEST SEARCH PATTERN FOR THE APP SKRINAD The PAY OUT tab allow the users to convert their reward to cash transferable to their bank account directly via NIBSS, while the Top Service allow the users to do any of the service in the image below for as long at the rewards balance is enough to execute their request.
Google play store for Android or just search on Google search engine
WHAT ARE THE POST-INSTALLATION REMOTE ADMINISTRATIVE SERVICE YOU OFFER Basically for client (advertisers) get a login details that enable them to see campaign performance is real time.
CAN THE APP BE UPGRADED IN THE FUTURE AS NEW TECHNOLOGY BECOMES AVAILABLE Definitely, beyond advertising and reports, we have a lot of other features that will have a lot of other features have
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a lot of other features that will be added, a step at a time.
THERE ARE OVER 30 MILLION INTERNET USERS IN THE COUNTRY, HOW DO YOU INTEND TO GET THEIR ATTENTION Our 360 communication campaign is schedule to kick off this month to create awareness for the service.
TELL US ABOUT YOURSELF PRO
TM
My Name is Jimmy Babatunde, Media Managers Chief Executive Officer, the parent for SkrinAd
WHO WAS THE MENTOR THAT MUST HAVE INFLUENCE YOU Before college, It was just passion for words, quotes, articles, comics and the likes. While in college I saw myself as the digital part of Biodun Shobanjo – the advertising icon. I sincerely appreciate Emeka Okeke (then MD of Media Perspectives) who saw something much more in me and accord me the responsibilities to manage the digital unit of the agency. Special thanks to Beatrice Olumhense and Princewill Omorogiuwa that contributed to my growth
PRO
HOW DID ADVERTISING HAPPEN (HOW DID YOU VENTURE INTO THE PROFESSION) Sure not everyone is privilege to practice what they studied; for me I studied Advertising and Public Relations in college/university
TELL US ABOUT YOUR COMPANY Media ManagersPRO is a media-tech company, unlike some other media management agency that I see today as “spot-rotation” or “impressions” buying agency; we use technology 'innovatively' to support media for better
consumer insight and drive clients' businesses, connect brands and consumers' in order to generate optimal impact at the lowest cost.
WHAT ARE YOU DOING WHEN YOUR NOT WORKING
HOW DID YOU GET TO WHERE YOU ARE RIGHT NOW
I tried to balance work and play. Outside office – I mean after working hours, sometimes I go for aerobics class, share drink with friends/colleague while playing snooker, swimming, playing chess or reading at home.
Passion, Hard work and most importantly God's Grace.
WHAT IS THE TOUGHEST THING ABOUT YOUR JOB
WHAT ARE THE BIGGEST CHALLENGES YOU FACE IN YOUR JOB
As the bible says, no food for lazy man - If I don't work, I don't eat.
Sharing ideas with 'closed-mind'. Bandwagon brand custodians/ managers that think if it's not from the western world, then it can't work here.
ONE THING YOU WILL SAY TO A NEWBEE IN THIS INDUSTRY
“SkrinAd Fact”
SkrinAd has developed a model that rewards users use mobile data to improve overall marketing effectiveness.
Users are expected to view and click advert to get a better rewards
users that interact with adverts in cash transferable to their bank or use as top-up for various services.
PROUDEST MOMENT IN YOUR CAREER user's information is mainly use for proper profiling when setting up advertisement campaign
When I took the leap of faith, turn down offers to carve my niche.
WHAT WAS YOUR FIRST JOB SkrinAd is available for download via Google Play Store for all Android devices and iOS Store for iPhone, iTouch and iPad
I worked and school simultaneously way back from 1999. Started my career as a reporter with U.S African Eye (Print). Served as intern with BORIS Communication (PR Agency) and TBWA/Concept (Creative Advertising agency) then Media Perspectives (Media management Agency)
Learn then take out the “L”
Where & When Feb 2017, MEDIA MANAGERS
#MAKETOPEWALKAGAIN friends and family raised
2, 433, 300 to support Tope
N2, 566, 700 s ll needed
Temitope Popoola was born with sickle cell anaenia. She had been bent, not able to walk straight due to poor medical care and recurrent illness which aected her legs. six years ago, she underwent a successful surgery which enabled her to walk straight and even drive. unfortunately one of the metal plates in her leg got broken during another crisis, she is in so much pain.
Dona on can be made here: Account No: 1004384095 Account Name: Popoola Temitope Bank: Zenith GOFUNME ACCOUNT: www.gofundme.com/maketopewalkagain
#MAKETOPEWALKAGAIN for more informa on visit facebook.com/#maketopestandagain
WEAR Showroom: No- 0419, Agege Motor Road, Bolade Oshodi, Lagos 08033640090, 08126483416
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Picture Story Picture Story February 2017
Where, When & By LCCI, Feb 2017, Philameh
Cartoon Cartoon February 2017
Cartoon Cartoon February 2017
CRANBEL EDGE SANGOTEDO AJAH
Contact us for site inspec on on 08095878444, 08027752562 thearenarealty@gmial.com
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