THE MOST WIDELY READ DIGITAL INDUSTRY JOURNAL FROM NIGERIA.
A JOURNAL FOR THE MARKETING COMMUNICATION COMMUNITY WITH BIAS FOR THE OUTDOOR ADVERTISING INDUSTRY.
Volume 2 - Issue 8-2017.
OBI NNAOBI LOOKOUT LOOKOUT COMMUNICATIONS COMMUNICATIONS LIMITED LIMITED
HEFITECH
OUTDOOR SERVICES LIMITED
BILLBOARD FABRICATION & GENERAL CONTRACTOR
We build Outdoor Adver sing structures that pushes the message into the traffic
TEL: 08054074901, 08121173003 Email: hefitechoutdoor@gmail.com
DESIGN
FABRICATION
INSTALLATION
HEFITECH
OUTDOOR SERVICES LIMITED
BILLBOARD FABRICATION & GENERAL CONTRACTOR We build Outdoor Adver sing structures that pushes the message into the traffic
TEL: 08054074901, 08121173003 Email: hefitechoutdoor@yahoo.com
Editorials October 2017
October 2017
Acknowledgements Editor/ Team Lead: Oyekan Babajide O. Execu ve Editor (NG series): Oni Adebola Thomas Execu ve Editor (GH series): Osei Evelyn Gyamfua Chief Marke ng Lead: Circula on: Digital
Research: Popoola Temitope. Photography: Signet Works Life Style Sec on: Fashion FORI-FORI Steady Salon
Publisher Deday 308, Old Abeokuta Road Car wash bus-stop Abulegba Lagos State (+234) 802 367 6256 www.signage.com.ng www.joomag.com/signage
SUBSCRIBE signagemag@outlook.com to receive Signage Digital Journal every issue Copyright 2017 by DEDAY. All right reserved. No part of this publica on may be reproduced in any form or by any electronic or mechanical means including informa on storage and retrieval systems without wri en permission from the publisher.
REPOSITIONING OOH FOR CONTINUED GROWTH AND PROSPERITY
H
ow does the industry position itself for growth and prosperity? back in 2016 a group of professionals came together to create a five year vision for the industry in the US in order to position OOH advertising as a core media buy right along other mediums especially mobile and the social media. They came up with a unified positioning strategy that will fuel the success of OOH advertising for the next five years, a fiveyear plan for 2017-2021. their strategy stood on three key building blocks: 1. The OOH Promise: - this explains what OOH advertising stood for and what made it unique and powerful. 2. The OOH Top Priorities List: top priorities that is needed to be focused on as an industry in order to fulfill the said five year plan. 3. The OOH Value Preposition: a written pledge to the customer. The first task they did was to develop the OOH promise, the vision here is to elevate OOH among planners, buyers, advertisers and agencies so that it OOH can be considered a more fundamental, essential, and core part of the media mix. what this did was to create a positioning statement and a list of top benefit s that defines and differentiate OOH as a medium. *OOH is creatively impactful *OOH is contextually relevant *OOH is ubiquitous *OOH is connected
SCAN TO SUBSCRIBE
Deday
Oyekan Babajide O Editor
signage.com.ng 3
*OOH is data driven *OOH is accountable *OOH is innovative. The next thing they did was a gap analysis to determine the top five things the OOH industry must achieve *sell OOH using audience+location+data *promote the unique creativity of OOH and it big, bold and beautiful story telling *offer powerful but practical innovations that advertisers, big and small can implement and scale *move OOH out of its silo and migrate it more fully into broader advertising ecosysytem *add new solutions-oriented and result driven competencies to the industry’s sales capabilities. The final step was to create a five year plan in order to bring those visions and strategy to life. a new logo was created, a new tag line, a new written value proposition for customers and new tools that OOH companies can use to promote OOH as a core media buy. It is my wish that the industry here can embrace and incorporate this ideals holistically to ease and improve the ways the OOH business is done in this part of the world.
Contents October 2017
contents October 2017
THE MOST WIDELY READ DIGITAL INDUSTRY JOURNAL FROM NIGERIA.
8
A JOURNAL FOR THE MARKETING COMMUNICATION COMMUNITY WITH BIAS FOR THE OUTDOOR ADVERTISING INDUSTRY.
60 SECONDS WITH TOSAN OMAGBEMI
15
PROFILE
27
VACANT SITE ON ADSDIRECT
30
LASPARK AND OAAN REACHES AGREEMENT ON PAYMENT OF GROUND RENT
Volume 2 - Issue 8-2017.
OBI NNAOBI LOOKOUT LOOKOUT COMMUNICATIONS COMMUNICATIONS LIMITED LIMITED
HEFITECH
OUTDOOR SERVICES LIMITED
BILLBOARD FABRICATION & GENERAL CONTRACTOR
LANRE ADISA, SENI OGUNKOLA, KEHINDE SALAMI AMONG OTHERS TO JUDGE THE ADVAN AWARDS
We build Outdoor Adver sing structures that pushes the message into the traffic
TEL: 08054074901, 08121173003 Email: hefitechoutdoor@gmail.com
who is your TEACHER where do you obtain your knowledge from? can a business succeed beyond the knowledge of the one running it
32
CLEAR CHANNEL SIGNS EUROPE-WIDE DEAL WITH AMSCREENI CHRISTIE EXPERIENTIAL NETWORK TAPS TIMES SQUARE STRATEGIES AND MVP INTERACTIVE TO CREATE THE LARGEST INTERACTIVE DOOH NETWORK IN NORTH AMERICA KEEP IT LEGAL
22 signage.com.ng 4
all news, event and more
always at your ďŹ nger ps, but now also in PRINT CALL 08116532923 or signagenag@outlook.com
for your copy
Fecilitation I would like to offer my warmest congratulations to you and the people of Temidire Ikole Ekiti on the occasion of Your Majesty’s Second Years Anniversary.
I wish you and member of the Royal Family continued good health and much happiness. I believe Your Majesty’s wise leadership and love for endless service will bring great political, economical and social success to Your Highness’ people and ultimately to the State. In glory and majesty, we extend our congratulations to Your Royal Highness on this grand occasion. May God continue to bestow his blessings upon your Majesty and all the Temidire Ikole Ekiti people.
OBA AYODELE KUPOLUYI The Amuro of Temidire Ikole Ekiti
signage.com.ng 7
60 Seconds with October 2017
TOSAN OMAGBEMI Snr. Manager, Media Media Seal,
MOBOLAJI’s LASAA.
www.mediaseal-ng.com
Most Outstanding Media Agency of the Year, Marke ng Edge, 2014 & 2016. West African Best Quality Media Planning and Buying Agency of the Year, Management Development Ins tute, 2015. Best Adver sing Agency of the Year, Brand King, 2015.
60 Seconds with October 2017
Relationships, you get to easily meet some really great people
YEARS TELL US ABOUT YOUR FIRST JOB My first job was a salesman for a Coca Cola mini depot, I was still an undergrad.
Simply an application of theoretical learning of how all the different elements of the marketing mix work in a real world.
WHAT IS THE MOST CHALLENGING PART OF YOUR JOB
OUR WORK IS LIKE A RELAY RACE AND OUR SLOT EFFECTIVELY MAKES THE RUBBER MEET THE ROAD.
Advertising media gets to make everything perfect regardless of the flaws at other legs of brand campaigns. Our work is like a relay race and our slot effectively makes the rubber meet the road. This can be very challenging!
W H AT A R E YO U D O I N G DIFFERENTLY Ethical practice and keeping true to my principles & core values.
HOW DID ADVERTISING HAPPEN Advertising came naturally for me because my first degree was in Marketing. And so it was easy for me to play in the advertising space being one of the subsets of marketing.
HOW WOULD YOU DESCRIBE YOUR EXPERIENCE OVER THE
WHO WAS THE MENTOR WHO MOST INFLUENCE YOU AND WHY Dr. Ben Attah. He's a great sales & marketing person that rose quickly to the top through best practice.
PERKS OF YOUR CURRENT JOB
signage.com.ng 10
W H AT D O Y O U D I S L I K E A B O U T ADVERTISING /YOUR JOB A l m o s t e v e r y o n e nonprofessional has an opinion on how best to advertise.
ONE THING YOU WILL SAY TO NEWBIE IN THE INDUSTRY Focus only on the sole objective of the business, building brand equity.
A NEW LEAGUE OF BRAND EXPERIENCE
We use our industry-leading out-of-home strategies to create marketing campaigns that meet people at every stage of the buyer cycle. Reaching diehard sports fans has never been easier thanks to Arena adver sing from Lookout Media. We can team your brand up with thousands of customers while they cheer on their favorite sports teams and more.
LOOKOUT Communications Limited
13, Li le Road, Sabo, Yaba Lagos State. Tel: 08033074169, email:lookoutcommunica ons@gmail.com. www.lookoutng.com
OBI NNAOBI MD/CEO LOOKOUT COMMUNICATIONS LTD www.lookoutng.com
CAN LASAA AS AN AGENCY OF GOVERNMENT TELL US HOW MUCH THEY HAVE COLLECTED FROM OUTDOOR ADVERTISING COMPANIES SINCE INCEPTION
Cover Story October 2017
If outdoor advertising company across the country have about 2000 employees as at two years ago, they are apparently about a 100 right now HOW DID OUTDOOR ADVERTISING HAPPEN It wasn't by accident, in the mid-1980s, I got into the services of a company known as Greysight Outdoor Services which later became Optimum exposures, I was actually the first marketing manager at Optimum exposures. I later resign from there to set up Lookout Communications Limited. WHAT INFLUENCED YOU. By the time I was leaving in 1995, the advertising industry was at the verge of growth, there were very big companies, I remember as a member of the marketing team at Optimum Exposures, when we get back to the office in the evening, our major topic is about the multi- nationals, but when I go out on clients visits, I discovered that a lot of our clients have small orders but there were no professional companies to fulfill those orders.
Back then it was either you are big or you are nothing, so when I discovered that loophole, I did my business plan and in the next couple of month, If I focus my attention on that growth area of the market, I will be able to make a living out of it, so I left and within seven month, we broke into Guinness Nigeria which was a multiNational. WHY DID YOU LEAVE OPTIMUM EXPOSURE I saw a business opportunity, I didn't leave because of frustration, I saw a business opportunity and decided to take it. And in the last twenty years that I have been here, Optimum Exposure is one company that I can walk straight into the managing directors office, sit down talk to anybody because my strategy was different from theirs, they have their growth plan and I had mine. So it was not like a competition CHALLENGES OVER THE YEARS signage.com.ng 14
I came into Outdoor when it was at the verge of growing, from the first day I step into the industry in 1990, It had been all crises, I don't think any business can survive under this kind of turbulence situation, we had a situation where Rasaki, the then military governor of Lagos, came in and removed all the billboards, he got all the operators thinking. we designed some boards, government approved it, that birthed metal 40 sheets, before we could know what was happening, the 48 sheet came into place, the 40 sheet was abandoned, before we could know what was happening, Unipoles came, every other person rushed into it, before we know what was happening the gantries, portraits and now the LEDs. It's been a business that has been evolving all along. To make the matters worse, the regulators starting from Lagos State came with some very misguided approach to Outdoor Advertising, without mincing words, unless the regulators in the country make their operation favorable for outdoor advertising, this market and the regulator will eventually die. That is the regulators will be there but they will not have any business except we take an investment approach to it, imagine a country that have been through recession in the last two years, in other countries, what government does to business, is to give tax breaks, incentives, the banks will give you loans to sustain your business because of the employment risk involved rather in the midst of the worst recession this country has ever seen, some regulators insisted on collecting some humongous amount of money from outdoor companies and that is the reason you will see
Cover Story October 2017
Forget about what is on the street, most company are dead, not all companies are doing well. even on the street of Lagos which has never happened since I joined this industry since 1990, even in Abuja you will see empty Billboards. Even the big multi-nationals are opting out of outdoor advertising because of the way the regulator have gone about strangling the business, and that has been the major problem, the most embarrassing thing is that it i s a l l h a p p e n i n g u n d e r a d e m o c rat i c government where, it is a government for the people, by people, for the people. This same government go about everyday saying they want to provide employment, the issues is that which employment are they providing, the little businesses that are available, which are supposed to absorb people from the street, is being killed by the same government through over taxation and over regulation, so the challenges still persist and had made some major clients pull out from the industry. What do we do, it's our business, what am saying is that, unless something drastic is done about the way all this state government have gone to attack and destroy the business of outdoor advertising in Nigeria , there is no way out, when I talk to some of the head of these agencies, you will discover that they don't
know anything about the business, they are brought in here to come and collect free money, can LASAA as an agency of government tell us how much they have collected from outdoor advertising companies since inception, can they tell us how much have been distributed to the local governments, if you ask them now, they will tell you they did one street naming project, they did this and that but is that why they were set up. TELL US ABOUT ARENA SIGNAGES Well it's a special offering, that company was setup to target commercial sport, sport is business and businesses chased sport. For a very long time, our sport was not commercial but in the past ten years, starting with football, it is getting commercialized, sponsors are coming into game, and once sponsors come into the sporting environment especially commercial sponsors, they will require certain level of services. So this is what ARENA SIGNAGES was setup to do, to provide those services that those right owners cannot provide. For now, we provide game day branding, indecently we handled the Nigerian National league, where we had a lot of m a t c h e s . We h a n d l e d t h e N i g e r i a n professional football league, which is a 380
signage.com.ng 15
match day event per session with most of them on television, some of live TV. And lately we are now working for the Nigerian football federation for the ATIEO cup (the federation cup) which is the oldest tournament in the country. In all these tournaments, we provide branding support for those games. So that is what ARENA SIGNAGES does. We have done some other events, we have done National sport festival, we have done some indoor events, we have done some special events like when the champions league came visiting Nigeria and Masters Sport International needed to setup a football field on the independence bridge, they needed a create an ambience of a full field and asked us to provide branding support for that event, it was a 10 minutes events on top of Ikoyi bridge, we provided that support with all branding elements. YOU MUST HAVE TOUCHED VIRTUALLY ALL THE STADIA IN NIGERIA The picture of every stadium in Nigeria is either my head or on my computer, there is no stadium that we haven't worked, from the Kano pillars stadium in Jalingo up to Yakubu Gowon stadium in port-Harcourt, the one in Abuja, Minna, we have been everywhere,
Cover Story October 2017 the parties, we have government who are not thinking things through, regulation has become the greatness impediment to business success in Nigeria, am n o t ta k i n g a b o u t o u td o o r advertising alone, go to every other field and what do you think is the problem. In fact many companies are not surviving in Nigeria because of over taxation and over regulations and maybe that is why the government set up the ease of doing business headed by the Vice president, but really what is ease of doing business?, this is the only country where a businessman is coming into with his money and a custom officer will and say where are you going and because of a thousand dollars, the custom man might send this man back, it happens regularly and that is why businessman running from this country.
because any place football is played, the company is present, we have people in every stadium. On the average when the premier league starts, they do ten matches every weekend, so we have ten venues and now the LMC say all matches are going to be broadcasted live from next session, so it means we are going to have just like the premiership ten venues coming on television for Nigerians to watch and we will be there, we create the ambience for TV telecast to thrive, that is what ARENA SIGNAGES does HOW CAN SPOTS BE BOOKED We don't sell spots, we work for sponsors, commercial sport is such that there are right owners, and there are people who are buying the rights. For instance the Nigerian professional football league was known as the Globacom league just like in England we used to have the Backlays premiership but the premier league in England has gone beyond having a naming sponsor, so now it is known as the premier league, Nigeria has toed that line, it is now known as the Nigerian professional football league (NPFL), what this then mean is that, there are different categories, we having banking, alcohol and so on, we have about ten categories of sponsors, so by the time the premier league is able to sell those ten categories and the money these sponsors bring into the league, there is enough money for them to pay for our services and get those stadiums properly branded for TV broadcast. When Super Sport came to Nigeria, they came in on the backdrop of commercial sport, so they needed some commercial companies to provide the necessary services for them here in Nigeria so that is what we provide for them, when you go to the stadium and see all those Super Sport things, it's all done by us, from design, conception to placement. Arena Signages is a specialized game day branding company. HAVE THERE BEEN ANY CONSTRAINT SO FAR The issues is that a lot of people don't understand what we do, some people will just say that they want to go buy right in the stadium, you can go buy up the stadium, we don't have any problems with that, in fact I am not interested in buying stadium advertising, the only thing I know is that, on match day, if we found any commercial advertising there, we would remove. There are different things, the
DONT YOU THINK IT IS THE POLICY THAT IS THE CHALLENGE
stadium is only viable when there are people, and in most cases, the stadiums are empty, so what happens is that, it's only when the stadium have people that we operate, and we operate on the backbone of the league management company, the Nigerian National league and currently the ATIEO cup we are branding for the Nigerian Football Federation. IN YOUR CAPACITY AS OAAN PUBLICITY SECRETARY We are trying our best, we have a lot of programs, we are on social media, we are doing a lot of programs like the poster awards, it used to be a yearly affair until we adjusted as a result of the downtime in the economy, we used to have some evenings that we invite some of our clients and regulators, sometimes we have lectures and make use of all available opportunities to sensitize the public about what is happening within the industry. OAAN is a pressure group, a professional trade group and we can only appeal, we don't have the force of law so in my position as publicity Secretary, We are trying our best to reach our publics but incidently the democracy we have in Nigeria is wrong headed, am not taking about particular parties, am taking about all
signage.com.ng 16
Yes, it is the policy that is the major challenge, because the government are not drawing up the right policies, how can you setup a law that arbitrarily wipe out an entire industry through regulation and the heads of those regulatory bodies are still sitting down in government, go and investigate government at every level in this democracy, they have used regulation to emasculate Nigerians so whatever the vice president office is doing with the ease of business is a reaction to the present circumstances. It is not only in o u td o o r a d ve r t i s i n g , i f yo u s et u p a m a n u fa c t u r i n g u n i t t o d ay, t h e l o c a l government will sweep on you as if you are machines not minding the fact that you have virtually slave yourself to set up those machines, so nobody wants to manufacture anything, but that is exactly what is happening in the industry, before you set up a site, you will be asked to pay millions of naira, why would I come pay millions of naira for a site I have not even sold. WHERE DO YOU SEE THE INDUSTRY IN THE NEXT 2 YEARS The only way this industry can grow is either the regulator give way or we all sit down and work out a template, it is not a question of regulator been the master and the outdoor regulatory companies being the slaves. We will all sit down, , look at our charges, look at our business, I get a site for 100 million and I go to
Cover Story October 2017 the bank for 200 million loan, long term money to fund that business, the regulator comes around and collect 50 million, how do you want me to service the loan. Unless we sit down and we reach a compromise that in this business that we are doing, the taxation should not be more than 5%, 10% or better still in percentages. But it is only in Outdoor advertising that, you have taxes as high as 80% and its killing the business, except we sit down,
would go carry their generators. Another thing I will like to say here is that, no foreign company can come and operate in this environment, I actually feel for those companies eyeing the outdoor advertising sector in Nigeria because they don't understand what is at stake, they would bring their millions of dollars, and all those money would disappear without them seeing anything on it. The government have not favored the outdoor advertising business at
basically it is the printers that enjoy the money not the outdoor companies because not often than not, they believe outdoor advertising does not influence the voting public because they feel the voters can be compromise at the boot IS THERE A FUTURE FOR OUTDOOR ADVERTISINIG IN NIGERA Yes, there is a lot of future for outdoor advertising in the country, it is the oldest form of advertising and it is thriving abroad but rather in Nigeria it is declining fast. We are doing a lot and approaching all government at different levels but it's like the more you approach government, the more it seems you are trying to undermine their revenue generation drive but in the real sense they are not looking at the economic impact of what they are doing. If outdoor advertising company across the country have about 2000 employees as at two years ago, they are apparently about a 100 right now, so what has happened to those families and remember the effect of employment in Nigeria, one person sometimes feeds about 10 people. So there is an economic fallout. Some people would tell you that the decline of outdoor in Nigeria is the social media, how come the social media is not impacting on the ones abroad, but instead social media is integrated with outdoor advertising. if you go to shopping malls, and train station you will see smart LED that tell you about train departure and arrivals, so the integration is enormous and there is positive growth but rather in Nigeria, we are killing the little we have with government excessive taxation, government is not encouraging investments, our members whom have invested in LEDs, are there campaigns on the LEDS, NO, some of the LEDs are now switched off. So the business is growing abroad but dyeing in Nigeria because of government interference and over regulation. ADVICE TO UP COMING PRACTITIONERS
which is the only way we can go forward, no matter what we do, as far as it is Outdoor Advertising across the country, it is in turbulence. Forget about what is on the street, most company are dead, not all companies are doing well. WHAT IS OAAN DOING ABOUT THIS We are engaging them but they are not listening so the business is going down, before when they go and switch off LEDS, some people would panic, they would run to borrow money, now if they switch it off, some of our member
all. WHAT IS THE EXPECTATION OF THE OUTDOOR ADVERTISING BUSINESS AS ELECTION IS DRAWING CLOSE Well in the first place political advertising does not pay anybody within the industry because what they want is substandard works, people that enjoy political period are printers, not outdoor advertising companies, not people who owns the structures. There is no standard here in the country, so what they do is just ask people to go hang the prints anywhere, signage.com.ng 17
The market is so big, there are so many opportunities, there are different areas of outdoor advertising apart from what you have on the street, Nigeria is a country of 180 million, the opportunities are there. The days of one approach solve it all, can no longer work in Nigeria. Unknown to people, from here to Maiduguri is about 2 hours, about one hour, 45 minutes straight flight, a jet moves about 900kilometres per hours, if we are travelling by road, we will be getting there like in three days so the country is a very big country so all of us must not have to be in Lagos and choke the Lagos market, this country is a big market, there is opportunity here for everyone.
ProďŹ le October 2017
ProďŹ le October 2017
Ololo Prisca Born in Kaduna from Abia State, Prisca holds a Masters degree in International Law and Diplomacy from the prestigious University of Lagos,a Bachelor of Arts in English and Literary Studies from the University of Uyo and a Diploma in French Language from Alliance Franciase Ikeja Lagos. She is a Member of the Advertising Practitioners Council of Nigeria (APCON), Member Nigeria Institute of Management and Member Public Administration and Management Dev. Institute.
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She started her career with Mutual Benefit as Business Development Executive, worked at UPS as Client service Executive and currently the Admin Manager at the Outdoor Advertising Association of Nigeria (OAAN) Prisca speaks English, Hausa and Ibo proficiently with working knowledge of Yoruba and French.
Lets introduce and reinforce your product, brand and service
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No 19a Olutoye Crescent, off Adeniyi Jones, Ikeja, Lagos. Tel: 08023817414, 08171051760 www.eyekontactlimited.com eyekontactl@yahoo.com info@eyekontactlimited.com
ProďŹ le October 2017
Set to create customer bond and affinity for brand through innovative and outstanding environmental friendly Out- ofHome advertising services. From the Iconic 360 Elliptical LED board located on the Lekki-Ikoyi link bridge, the largest Wrap around within the industry located on the ITF building at Costain to our numerous eye-catching Lamp posts which cut across several route. Our market spread across other hoarding from Rooftops, Wall drape, Bus branding, indoor and in-mall branding and many more. we love to forge lasting, fruitful relationship with you, we are position to be your marketing ally. we can introduce or reinforce your product and services. We are opened 365 days a year to assist clients in attaining your objectives as far as outdoor campaign is concerned while maximizing your investment. CONTACT US NOW
Eyekontact Limited is an Outdoor company based in Lagos with No 19a Olutoye Crescent, off Adeniyi Jones, Ikeja, Lagos. Tel: 08023817414, 08171051760 landmark units, top-notch customer service and amazing location. creating powerful brand engagement and experience across www.eyekontactlimited.com eyekontactl@yahoo.com outdoor market segment. info@eyekontactlimited.com
Ar cle October 2017
It was an upsetting revelation. It became a major political discussion whenever two or three people gathered. It was and is still an embarrassment to the nation. It was the leading headline on the dailies. Social media was flooded with tweets, posts, retweets and reposts of this unpleasant news. The whole nation was shocked when the Governor of a State in Northern Nigeria revealed that 21,780 out of 33,000 tea c h ers fa iled p rim a r y fo u r test administered to assess their competence. I became very furious in my spirit that I had to ask myself some pertinent questions: What kind of future await these innocent kids if they continue under the tutelage of such unqualified teachers? What are the chances of students turning out better than the quality of education they receive? The hurtful truth is that if t h e p r e s e n t circumstances of those kids do not change, their chances of prospering in life may be very little.
over-confidence, emotion & intellect. In their quest for business success, many have neglected the time-tested principles and best practices laid down by the most successful businessman in the universe. See what he says in his word. I am the Lord your God, who teaches you to profit, who leads you by the way you should go ~ Isaiah 48:17 (NKJV) Knowledge plays a part in everything we do. It can help you make more money and make better decisions in your business
business principles and he is also the master strategist. An investment in knowledge pays the best interest - Benjamin Franklin The Bible is an amazing repository of knowledge containing powerful information anyone can apply to succeed in business as well as other aspects of life. It does not only speak about business ethics, it offers a blueprint for the business person to create, maintain and grow a profitable and successful enterprise.
who is your TEACHER
In the business environment, this scenario occurs all the time. So can a business succeed b e y o n d t h e knowledge of the one running it? One of the reasons people fail in business is as a result of the kind of knowledge they are exposed and subject themselves to.
where do you obtain your knowledge from? can a business succeed beyond the knowledge of the one running it
Thousands of business articles & books are published every year but the fundamental things needed to succeed in business was written thousands of years ago. Levi Brackman once said that the human condition has not changed in this generation, business remains an inner battle between fear & greed, self- doubt &
by Kayode Omotoye transactions. God has offered to teach you; you only need to submit to his teachings. He sees what you cannot see. He knows what you do not know. He knows the outcome of any situation. He is the author of the most productive signage.com.ng 22
Resolve in your heart to learn, understand and practice these biblical principles which are irrefutable.
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Picture story October 2017
From Le -Right: Mr Abiona Babarinde, Mrs Nkiru Olumide Ojo, Mrs Folake Ani-Mumuney, Mr Abiola Wasiu, Mrs Edire Ose-Ediale and Mr Onome Asagbra ADVAN Unveil 25 year’s Anniversary Logo
signage.com.ng 24
Picture Story October 2017 From L-R: Mrs Ediri Ose-Ediale ADVAN Secretary, MR. Abiona Babarinde, Ex-Officio, Mrs Nkiru Olumide Ojo 2nd Vice president, Mrs Folake Ani-Mumuney ADVAN President, Mr Wasiu Abiola 1st Vice President, Mr Onome Asagbra ADVAN Publicity Secretary and Mr Odunlayo Olawumi (Contest Winner)
The Adver ser Associa on of Nigeria on Wednesday the 25th October 2017 held a press briefing at Whitehouse Hotels Ikeja, Lagos Nigeria. The purpose of the briefing was to formally brief the press about the new exco inten ons for the associa on. Speaking at the e vent the new president of the associa on Mrs Foluke Ani-Mumuney informed the public how her team were working relessly to sustain the excellence that ADVAN has been known for over the last 25 years signage.com.ng 25
Vacant Sites on AdsDirect October 2017 DETAILS BOARD TYPE Unipole BOARD SIZE 6 X 18 Metres SITE LOCATION Along Airport road before GOSA market junc on, opposite GOSA primary school at GOSA PAYI PAYI bus Stop FTF& FTT Airport PRICE NGN 6,500, 000 BOARD OWNER NEXT MEDIA LIMITED
DETAILS BOARD TYPE Billboard BOARD SIZE SITE LOCATION Enugu-Onitsha Expressway, Onitsha by Iweka facing traffic to Niger Bridge Onitsha PRICE NGN 3,500, 000 BOARD OWNER AFROMEDIA PLC
DETAILS BOARD TYPE Billboard BOARD SIZE 3 X 6 Metre SITE LOCATION Along Lafia RD Near Conoil Filling Sta on FTF Bridge Makurdi PRICE NGN 350, 000 BOARD OWNER TRIPLE A OUTDOOR
DETAILS BOARD TYPE Unipole BOARD SIZE 15 X 5 Metres SITE LOCATION Lagos-Benin road, by Uniben, opp Uniben gate FTF Town PRICE NGN 5,500, 000 BOARD OWNER NEXT MEDIA LIMITED
DETAILS BOARD TYPE Billboard BOARD SIZE SITE LOCATION Toll gate, Ibadan - Ojo express, Near eagle bustop right facing north bound traffic PRICE NGN 3,500, 000 BOARD OWNER AFROMEDIA PLC
DETAILS BOARD TYPE Billboard BOARD SIZE 3 X 6 Metre SITE LOCATION ALONG KANO KATSINA RD. BY KATSINA STATE INVESTMENT PRICE NGN 350, 000 BOARD OWNER TRIPLE A OUTDOOR
Contact Info Call Us: +234 808 2575 289 Email: hello@adsdirect.com.ng signage.com.ng 27
October in rectrospect October 2017
October 2007
October 2014
CHIKE OPUTA TAKES OVER AT TMKG CONSULTING He was appointed by the board of TMKG, a leading media outfit and market intelligence OAAN stage a protest match against LASAA company as its new General Manager/ The protest match was led by its president Chief Operating Officer. He succeeded Mr. Mr. Kole Ademulegun, which took off from Dan Oshodin who resigned to pursue new its secretariat at Bode Thomas Onipanu to venture. the Lagos State House of Assembly. A letter was subsequently delivered to the assembly, the Governors office and Deputy Governors office and the LASAA office.
OUTDOOR ADVERTISING ASSOCIATION OF NIGERIA
October 2011
95 COMPANIES RECIEVCED APCON CERTIFICATE
FCT APPOINTS AFROMEDIA PLC AS CONSULTANT
October 2015
LASAA SHOTS DOWN LEDS SCREEN ACROSS THE STATE OAAN SEEKS LASAA RATE REVIEW LASAA HELD STAKEHOLDERS FORUM
OOH COMPANIES JUSTLE FOR CONCESSION OF NEW TEJUOSHO MALL
October 2013
October 2016
LASAA PARLEYS MEDIA BUYING AGENCIES In a bid to chat a way forward, the agency met with members of MIPAN to create a platform for discussion on critical issues between LASAA and MIPAN on the decline in Outdoor Advertising spend and the fact that MIPAN member companies were responsible for booking outdoor space on behalf of client
OUTDOOR ADVERTISING: APCON CRACKS DOWN ON UNLICENCED PRACTITIONERS, CHIDES MIPAN worried by the activity of illegal practitioners and unlicensed organisations infiltrating the outdoor advertising industry in Nigeria (APCON) has embarked on enforcement and crack down on the illegal practitioners
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Signage.com.ng October 2017
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News Roundup October 2017
LASPARK AND OAAN REACHES AGREEMENT ON PAYMENT OF GROUND RENT The Lagos State Parks and Gardens Agency (LASPARK) has reached an agreement with the Outdoor Advertising Association of Nigeria (OAAN) on the payment of ground rent on billboards installed in any of the Agency’s Parks or Gardens. The agreement was reached during a meeting between officials of the Association and the General Manager of LASPARK, Mrs. Bilikiss Adebiyi-Abiola at LASPARK’s Head Office in Agidingbi, Ikeja. The General Manager, who commended the Association for their commitment to paying the ground rent, explained that the fee was not an additional charge from the State Government as initially claimed by the Association. “The payment to the Lagos State Signage and Advertisement Agency (LASAA) is an Advertising Permit Fee, which is statutory
ANRE ADISA, SENI OGUNKOLA, KEHINDE SALAMI AMONG OTHERS TO JUDGE THE ADVAN AWARDS L
A team of resourceful, knowledgeable professionals and academics have been selected to serve as Judges during this year’s marketing awards by Advertisers
while the charges from LASPARK is purely a fee for placing billboards on the Agency’s beautified and landscaped sites”, she reiterated. While responding to some issues raised by the Association, Adebiyi-Adebiola stated
that over the years, the management of the Agency had twice reduced the ground rent fee; any request for further reduction is not tenable considering the concession the Agency had made to OAAN. She gave the Association up till 31st October to pay all their outstanding bills Association of Nigeria (ADVAN) to be held at the Shell Hall Muson Center, V.I, Lagos, on Saturday 11th November 2017. The members of the team are Mr Lanre Adisa, Managing Director at Noah’s Ark, Mr Seni Ogunkola of 9mobile, Mr Kehinde Salami, Managing Director of Ideas House and President, Experiential Marketers Association of Nigeria,and Mrs Abigail Ogwezzy Ndisika (Phd, mnipr, arpa) Professor and Chevening Scholar, Department of Mass Communication, University of Lagos. Others are Dr.Obiaya Ikechukwu Dean, School of Media & Communication (SMC), PanAtlantic University, Mrs Elo Iyayi – Managing Director ShareMind Lagos and Olaseni Fawehinmi – Corporates Services signage.com.ng 30
after which full enforcement would commence, noting that the issue had been lingering for the past two years. Adebiyi-Abiola enjoined OAAN to support the Agency towards making the environment a better place to live. The General Secretary of the Association, Mr. Femi Ogala, who had earlier sought for justification for the ground rental fee pleaded with LASPARK to make the fee more affordable for members of the association. Ogala while thanking the management of LASPARK promised that the Executive would reach out to other members of the Association to ensure total compliance with the payment. He appealed to the General Manager to always consult the Association on all issues that would impact the already existing relationship between the two bodies. Also present at the meeting were the Assistant General Secretary, Mr. Tunde Oyekan, the Administrative Manager and some other members of the association.
Manager, UAC Nigeria. The President of the association, Mrs. Folake Ani-Mumuney, announced this at its maiden press briefing held recently in Lagos. According to the President, the awards which is endorsed by the World Federation of Advertisers (WFA), has attracted interests and entries for the first time from other West African Countries. According to her, the 2017 edition will reward Marketing Excellence in a bid to bring to fore the fundamental position marketing occupies in business and public sectors and also celebrate marketing achievements in the industry. The team will judge entries across 11 categories which include: Brand of the Year, Brand Manager of the Year, Campaign of the Year, Consumer Promotion, CSR and Experiential Marketing. Others are New Brand / Brand Extension, Innovation, Digital/Social Media Marketing, Future Leader of Marketing and Brand Journalist of the Year.
Signage.com.ng October 2017
BJAN’S 5TH ANNUAL BRANDS AND MARKETING CONFERENCE’S TRAIN GOES TO ENUGU
T
he umbrella body for all journalists who cover the Marketing Communications sector in the country, Brand Journalists Association of Nigeria (BJAN) is set to hold its 5th Annual Brands and Marketing Conference in Enugu State, Nigeria from November 2 to 4,2017.
open as he is also expected to deliver a keynote address.
succession to cries over restructuring, it is going to provide the platform to discuss solutions especially as it relates to corporate
Speaking on the conferenc e the med, “Corporat
The conference, which is one of the association’s major programmes for the year, is scheduled to take place at the prestigious Nike Lake Hotels, Enugu. Aimed at bringing together seasoned industry analysts and stakeholders to discuss emerging issues facing the marketing industry and the country at large, the conference is expected to be declared open by the Executive Governor of Enugu State, Rt. Hon. Ifeanyi Ugwuanyi. The Enugu State governor, who is the special guest of honour, will declare the conference
JCDECAUX AFRICA IS RECRUITING FOR FULLTIME MARKETING EXECUTIVE.
e Governance, Public Accountability and the Challenge of Repositioning Nigeria, the BJAN President, Mr. Goddie Ofose said it is expected to feature seasoned experts with the sole aim of proffering solutions to the various challenges being faced by the country. “This conference is coming at the right time. Amidst various crisis arising in the country on daily basis ranging from agitation for
The Marketing Executive will be responsible for the brand guidelines ensuring that all marketing material delivers the quality and culture of the JCDecaux brand.
Responsible for all PR contribution for all communications as a key focus (i.e. website, social media, corporate PR, trade press, etc.to be managed and executed by Head Office)
The Marketing Executive will be responsible for all aspects of marketing the JCDecaux Brand and its associated product lines in Nigeria. Using all aspects of the marketing mix, assist the Marketing Head SSA and RoA in the process of formulating an annual marketing strategy for the JCDecaux Brand in Nigeria as well as all product lines (environments i.e. Eko Digital Channel, Airport, Retail, Digital, Bus Shelters
Other speakers expected at the conference include Mr. Nnamdi John Okonkwo, the Managing Director, Fidelity Bank and Prof. Tony Onyshi, Professor of Public Administration, University of Nigeria, Nsukka. THE STORY WAS FIRST PUBLISHED BY www.brandcampaign.com.ng
etc.)
The primary objective will be to increase the market share of OOH versus All Media, and more specifically the JCDecaux share of spend in Nigeria.
Job Title: Marketing Executive Location: Lagos Overview
governance ” Ofose said.
ESTABLISHMENT OF THE DELTA STATE SIGNAGE AND ADVERTISING AGENCY
This Agency is charged with the responsibility to handle all Outdoor Advertising and Signage Related Matters including expression of interest, approvals/permits, assessments, collections and enforcements for the following:Road Shows, Touch Points,Activation,Poster Placements ,All LED Screen,All Mobile Adverts,(branded vehicles),All Billboards All Signages, All branded buildings, All Lampposts,All Gantries,Branded Kiosks, and Corporate brandings and other outdoor related advertisements Accordingly, members of the general public especially practitioners in the advertisement industry are by this announcement enjoined to deal with Delta State Signage and Advertisement Agency (DESAA), in all issues relating to outdoor advertisement.
All payments for outdoor advertisements to the State Government must be paid through DESAA. It is stressed that any member of the public or It is hereby announced for the information of advertisement practitioner who fails to follow the general public particularly Deltans, that His Excellency, Senator Dr. Ifeanyi Okowa, Governor this process shall be sanctioned by the State of Delta State has approved the establishment Government. of the Delta State Signage and Advertising Paul Osahor Agency (DESAA). Director of Information GOVERNMENT SPECIAL ANNOUNCEMENT
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Global Update October 2017
CLEAR CHANNEL SIGNS EUROPE-WIDE DEAL WITH AMSCREEN
Clear Channel International has announced a new partnership with Amscreen that will include the provision of digital outdoor displays for a European-wide deployment. This new deal will see further expansio n across 16 new country markets
countries to deliver more operational efficiencies. The global outdoor advertising business’s European territories include Belgium, Denmark, Estonia, Finland, France, Ireland, Italy, Latvia, Lithuania, Spain, Sweden, Netherlands, Norway, Poland, Switzerland and the UK.
William Eccleshare, Clear Channel International CEO commented "In the UK, more than 50% of our revenues are now derived from our digital The deal estate thanks to the creativity, flexibility and contextual relevance it offers brands. We are reflects looking to replicate these capabilities with Clear Channel’ greater operational efficiency and offer these displays to our advertisers across Europe." s move towards The soon to launch, standardised double-sided greater digitisati 75-in screen product will offer Clear Channel International’s business units more efficient on of deployments across roadside, bus-shelter and their internati outdoor retail environments. The displays have been developed to create base-product onal network standardisation while also providing the opportunity for exterior customisations for the while standard local market’s specific needs. ising the technolo gy across
CHRISTIE EXPERIENTIAL NETWORK TAPS TIMES SQUARE STRATEGIES AND MVP INTERACTIVE TO CREATE THE LARGEST INTERACTIVE DOOH NETWORK IN NORTH AMERICA KEEP IT LEGAL The Christie® Experiential Network (CEN), leaders in creating immersive and engaging experiential Digital Out-of-Home (DOOH) solutions, is proud to announce a partnership with Times Square Strategies and MVP Interactive. CEN, the world’s first experiential media network in movie theaters, has tapped Times Square Strategies and MVP Interactive to fuel its game-changing and highly engaging mix of branded, interactive content and mobile-based interactions. The network connects theater owners, brands, agencies, advertisers, and consumers with its unique digital in-lobby environments. In achieving this, the network provides 100 percent coverage of the movie-
going audience; delivering multiple exposures and higher dwell times during their visit to the theater. Kevin Romano, EVP Christie Global Media states, “We are thrilled to partner with MVP Interactive and Times Square Strategies.
CEN is in alignment with the DPAA principles as its President & CEO, Barry Frey, identifies, “This is such an exciting time as the full throttle capabilities of digital advertising are now available outside the home. We see here another important example of innovative companies delivering increased value to today’s consumers and brands.”
MVP Interactive’s technology platform significantly enhances CEN’s network with award-winning augmented reality and gesture recognition technology. In addition, MVP’s highly robust audience measurement platform, DART (Data Analytics Reporting Tool), compiles all of the emails captured, audience measurement data, and social shares tracked during an engagement and puts this information into a proprietary Moviegoers are spending more dashboard that allows for extensive time within the cinema lobby environment as reporting.Anthony DiPrizio, CTO of MVP the industry continues to build 5-Star venues, Interactive says, ”Our applications are complete with club-like lounges and upscale developed to seamlessly manage and distribute food and beverage service. Our CEN lobby large amounts of interactive content in realplatform provides advertisers with creative time utilizing the MVP API and virtual private engagements that generate memorable cloud (VPC).This gives Christie the flexibility to experiences and impressions that are designed change content, provide engaging user touch to be entertaining and relevant to this points and seamlessly capture valuable data discerning and hard to reach audience.” and consumer insight."
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Trivia October 2017
trivia IN ASSOCIATION WITH
THIS MONTH QUESTION
Who was the First Ingenious President of Outdoor Adver sing Associa on of Nigeria OAAN A. SIMEON E. OLAGHERE
B. MR W.N EGBUEZE
C. CHIEF A. MEGAFU
Send your Answer to info@signage.com.ng or signagemag@outlook.com or 08023676256. Winner gets a Bucket of paint from
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Web watch October 2017
signage.com.ng 35
OOH Guide October 2017
For more informa on or and inquiry send an email to signagemag@outlook.com.
Colour Image Publicity
Limited
contents
OOH GUIDE
HEFITECH
OUTDOOR SERVICES LIMITED
Communications Ltd.
BILLBOARD FABRICATION & GENERAL CONTRACTOR
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OOH Guide October 2017
For more informa on or and inquiry send an email to signagemag@outlook.com.
OOH GUIDE
OOH GUIDE signage.com.ng 37
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