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Out-of-Home Marke ng Journal. April 2016.

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VOLUME 1 - ISSUE 1 April 2016.

SIGNAGE , Volume 1, Issue 1 Copyright 2016 by 1609 Media. All right reserved. No part of this publica on may be reproduced in any form or by any electronic or mechanical means including informa on storage and retrieval systems without wri en permission from the publisher.

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CONTENTS

News Nigerian Update

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Out-of-Home Marke ng Journal. Volume 1 - Issue 1 February 2016

How to get copy(s) you can get copy(s) by subscribing, send a mail to signagemag@outlook.com. or through SMS to +234 704 6286 731,

Ghanaian Update

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African Update

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International Update

Signage is a monthly, Owned 1609 MEDIA, published and edited by Oyekan Babajide O from No 308, Old Abeokuta Road, Abulegba Lagos Nigeria, West Africa.

. opinions expressed by authors and contributors in Signage The are not necessarily those of the editors or the publisher. Signage may not be reproduced in whole or in part without the permission of the publisher

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WHO WE ARE ! We are quitting the circus, from this moment on, we will be deciding what news or industry information is and how it is presented to you, based on the simple truth, we will endeavour to inform you on a broader context, we will be the champion of un-bais true events and facts, the moral enemy of speculation and nonsense. We are not waiters in the restaurants that serves you the stories just the way you like it prepared. We will make every effort to expose you to informed opinion that are different from our own. Now you will ask who we are to make these decision, we are Olanshile Amoo and Oyekan Babajide and a team of young talented people with an array of professionals Olanshile Amoo is the Executive Editor that marshal the resources of everybody working with us, and his credentials are readily available I make the final decision on everything that comes on this journal and on every of our other platforms. Who are we to make these decision, we are the team that is going to DO MORE AND ASK TO DO MORE WE ARE THE MEDIA ELITE Welcome to our WORLD

OYEKAN BABAJIDE O

Editorial

Cameroonian Adman Kimani Becomes EXP Nigeria New MD

News

ameroonian adman and former Managing Director of Ogilvy Ghana, Mr. Gil Kemani has been appointed as the new Managing Director of EXP Marketing Nigeria Limited, one of Nigeria’s leading ex p e r i e nt i a l m a r ket i n g a ge n c y. Kimani replaced Mr. Wole Olagundoye who recently quite the firm. Kimani will be bring his wealth of marketing communication experience to EXP Marketing Nigeria to further drive and boost its equity as well as positioning as a leading industry player i n A f r i c a ’ s l a r g e s t e c o n o m y. Despite the current economic challenges facing the country, analysts, however projected that 2016 will be a busy and highly competitive year in the experiential marketing sector.

Source: brandarena.blogspot. com.ng

New York Festival: Babaeko Joins Grand Jury to Select Final Winners

he organizers of the New York Advertising Festival has selected Steve Babaeko, Chief Executive Officer/ Chief Creativity Officer, X3M Ideas, Lagos, Nigeria as part of Grand Jury to select this year’s International Advertising Awards for Mobile at the prestigious New York Festival.

Jazz at Lincoln Center’s Frederick P. Rose Hall, Broadway at 60th Street, New York City. A cocktail reception in the Ertegun Atrium will be followed by the awards ceremony in Rose Theater while a celebratory after-party

Other international advertising practitioners that will function in same capacity as Babaeko at the festival include Gian Lanfranco, Creative Director at McCann, USA, who is on board to j u d ge t h i s ye a r ’s International Advertising Awards for Integrated / Mixed Media; Shaun O’Neill, National Business Development Manager at MediaWorks, New Zealand, a part of the Grand Jury 2016 for Radio and Kostas Verveniotis, Strategic Planning Director at The Newton Laboratory, Greece, is part of Grand Jury to select this year’s International Advertising Awards for Public & Media Relations.

Babaeko was recently announced having functioned creditably as a member of the 2016 online judging panel for the awards described as t h e Wo r l d ’s B e st Advertising and Creative Communications Awards . Steve will therefore attend the 2016 Festival which holds on May 19th and feature creative panel sessions, a cocktail reception, the awards ceremony, and an afterparty. “New York Festivals will welcome award winners, jury members and guests from around the globe to this day long series of events honoring the World’s Best Advertising” said a statement by the organizers. As part of the events, four creative panel sessions will take place during the day at the NYIT Auditorium on Broadway, located at 1871 Broadway while the gala will hold at

on the global space, therefore the call to be: first part online jury to shortlist the entries and next to be part of the Grand Jury that will select the final winners in our respective categories of this global Advertising Festival - New York Festival. I am really delighted”.

will be held at Parkview Lounge, on the 4th floor of Time Warner Center, to toast all the winners of the World’s Best Advertising. Commenting on the development, Babaeko says, “We are delighted for the honour and global acknowledgement. We sit here doing our thing but technology has made it possible for our footprints to be noticeable

Steve Babaeko, CEO, X3M Ideas at the centre and others ready for the NYF Grand Jury responsibilities

Others include Martin Cerri, Group Creative Director at Walton Isaacson, USA is on board to judge this year’s International Advertising Awards for Print and Lingxiao Tan, Senior Designer at Red Peak, USA, he is part of the 2016 Grand Jury for Package Design while Jason Kwak, Film Director at Panda Productions, Korea was also added to the Grand Jury 2016 for Film Craft. · Signage vol.1 No1

WE USE STRATEGY AND DESIGN TO CONNECT BRANDS AND PEOPLE THROUGH THE THINGS THEY LOVE… PRODUCTS, SERVICES AND EXPERIENCES THAT SUPPORT THEIR LIFESTYLE AND MATTER IN CULTURE. HEN DID YOU FALL IN L O V E W I T H E X P E R I E N T I A L MARKETING?

CHALLENGES FACED WHILE MANAGING BRANDS/ENGAGING CONSUMER IN THIS STRUGGLING ECONOMY?

Like 5 years ago

Firstly, client has a large project but small fund, so most time, we have to manage funds to execute a good project.

W H AT I S E X P E R I E N T I A L MARKETING, HOW CAN IT BE MEASURED? can also be called "on-ground marketing, or "participation marketing," is a marketing strategy that directly engages consumers creatively and encourages them to participate in a particular evolution of a BRAND.

DO YOU BELIEVE IN THE N O T I O N T H AT S A L E S P R O M O T I O N A L SENSITIVITY SHOULD BE INCREASED? sure I do

LET US KNOW BRIEFLY ABOUT COMPANY Light staff Solutions LTD is an experiential agency that helps lifestyle inspired companies engage consumers and communicate brand culture. We use strategy and design to connect brands and people through the things they love… products, services and experiences that support their lifestyle and matter in culture. L E T U S K N O W Y O U R PROFESSIONAL BACKGROUND. BSC. Sociology, Worked with different e x p e r i e n t i a l a g e n c y, a l s o advertisement agency. HOW BEST CAN A COMPANY LIKE YOURS POSITION CLIENT BRIEF? The best possible ways. HOW DO YOU GET B E H AV I O U R A L PATTERN OF CONSUMER IN O R D E R T O ACHIEVE YOUR SET GOAL? Basically through R e s e a r c h , consultations and sometimes it depends on the clients target, but most times its through research. WHAT ARE THE

SIGNAGE.NG

WHAT DO YOU THINK IS THE MOST DEPENDABLE WAY T O G E T T O CONSUMER IN ORDER TO STIMULATE CONSUMER DEMAND? Experiential promotion. People get more convinced when they have a good experience about a brand, because so many people doesn't have the time to change from one brand to another.. existence, progress and profit.

How do you see the decline in brand loyalty these days where consumer purchases more based on price, value and convince. How does this affect your work? Like 5 years ago WHAT IS EXPERIENTIAL MARKETING, HOW CAN IT BE MEASURED? can also be called "on-ground marketing, or "participation marketing," is a marketing strategy that directly engages consumers creatively and encourages them to participate in a particular evolution of a BRAND. LET US KNOW BRIEFLY ABOUT COMPANY Light staff Solutions Ltd is an experiential agency that helps lifestyle inspired companies engage consumers and communicate brand culture. We use strategy and design to connect brands and people through the things they loveâ&#x20AC;¦ products, services and experiences that support their lifestyle and matter in culture. LET US KNOW YOUR PROFESSIONAL BACKGROUND. BSC. Sociology, Worked with different experiential agency, also advertisement agency.

bringing out the beauty in you......

308, Old Abeokuta Road, Car wash bus-stop Abulegba, Lagos State, Nigeria. 0802 3333 837, 0809 9903 388

HOW BEST CAN A COMPANY LIKE YOURS POSITION CLIENT BRIEF? The best possible ways. HOW DO YOU GET BEHAVIOURAL PATTERN OF CONSUMER IN ORDER TO ACHIEVE YOUR SET GOAL? Basically through Research, consultations and sometimes it depends on the clients target, but most times its through research.

TAILORING FASHION DESIGNING, FASHION ACCESSORIES,

WHAT ARE THE CHALLENGES FACED WHILE MANAGING BRANDS/ENGAGING CONSUMER IN THIS STRUGGLING ECONOMY? Firstly, client has a large project but small fund, so most time, we have to manage funds to execute a good project. DO YOU BELIEVE IN THE NOTION THAT SALES PROMOTIONAL SENSITIVITY SHOULD BE INCREASED? sure I do WHAT DO YOU THINK IS THE MOST DEPENDABLE WAY TO GET TO CONSUMER IN ORDER TO STIMULATE CONSUMER DEMAND? Experiential promotion. People get more convinced when they have a good experience about a brand, because so many people doesn't have the time to change from one brand to another.. existence, progress and profit.

Signage vol.1 No1

LASAA - Undaunted in Regulating Outdoor Nigerian Update Advertising

ecently, an enforcement team of Lagos State Signage and Advertisement Agency (LASAA) came under assault. At least, two of the agency's enforcement operatives, Mr. Julius Apoboyen and Mr. Onus Clifford, were affected while enforcing compliance with the LASAA Law, 2006.

OOH Advertising

But their lawful assignment incurred anger in some parts of the state. In one instance, a private guard, Mr. Uche Napoleon, attached to Emglo Suite, Festac to provide basic security for customers and staff members of the hotel, reportedly unleashed the assault, against the enforcement

officials. Apparently, Napoleon went beyond his job description the day he assaulted the enforcement officials. He went out of his primary assignment and attacked LASAA's enforcement officials, an act which violated the provisions of LASAA Law, 2006. However, on whose directives did the private guard act really? Obviously, the private guard was acting on the directives of Emglo Suite's management, which according to reports, might have emboldened him to treat LASAA's officials with disdain. The victims of the assault did nothing to warrant such treatment, according to LASAA's Head of Enforcement, Mr. Siraj Bello. He explained that the enforcement officials were operating within the regime that set up LASAA. Legally speaking, he added, LASAA is a legal entity primarily set up to manage the state's outdoor advertisement. Even though the mission of LASAA's enforcement officials wa s n o t u n c l e a r to E m g l o ' s m a n a ge m e nt , B e l l o Source and read more: allafrica.com acknowledged that the attack on LASAA's enforcement team

was led by the private guard. He said the private guard descended on the state's officials when the enforcement officials attempted "to remove illegal banners placed on Emglo's frontage. MD LASAA, Mr Mobolaji Sanusi noted that an attack on LASAA staff members "is an attack on the state. The last attack or any subsequent ones on the agency's officials will be accorded all seriousness it deserves." By implication, he explained, the state government will not entertain any form of illegality. The managing director pointed out that there "is

consequence for every act of illegality in the state." Already, he said those behind the recent attack on the agency's enforcement officials "have been arrested and handed over to the Lagos State Task Force on Environmental and Special Offences (Enforcement Unit) for necessary legal action." Likewise, Sanusi revealed the resolve of the state government "to prosecute any individual or corporate bodies that violate the state's extant laws." He thus noted that an attack on LASAA's staff members "is an attack on the state. It is unacceptable and we will not condone such act of illegality." This is not the first the agency would experience since its establishment under the administration of former Governor Bola Ahmed Tinubu. Incessant assault on the agency however became rampant during the last electioneering process. Before the general election, the campaign organisation of former President Goodluck Jonathan arbitrarily placed posters, billboards and hoardings on the advert spaces that had been paid for in different parts of the state. As a result, attempts to enforce the LASAA Law, 2006 were resisted.

ELEV8MEDIA AND NIMBUS WINS APPROVAL FOR THE PALMS LEKKI CAR PARK FLOOR

he approval of the carpark space within the Palms Lekki had been g i v i n g to E l e 8 m e d i a a n d Nimbus. According to a post by one of the media company on social media backed with pictures “Signed/Sealed: carpark floor advertising at the palms Lekki, a collaboration betweem @nimbusmediang & @ele8mediang……...................

SIGNAGE.NG

whether it's a one-off local promotion or an ongoing brand awareness strategy, our product has been designed and developed to work for short or long term exterior use, allowing flexible options and an opportunity to build ongoing scalable campaigns” This two companies are positioned to serve clients needs

WOLE OLAGUNDOYE SET UP OWN SHOP publication, Olagundoye n o ted th at after years of serving his f o r m e r c o m p a n y, where he made some remarkable impact in the experiential marketing arena, it was time for him to move on and fulfill a vision he had always had.

ew weeks after he quit his job as Managing Director of Exp Marketing Nigeria Limited, Wole Olagundoye is set to bounce back with an agency of his own. According to marketing edge it is exclusively gathered that the frontline experiential marketing professional has registered Outori Limited, an agency that is set to begin operations by February. In a brief chat with the aforementioned

Olagundoye who also serves as the V i c e President of Experiential Marketers Association of Nigeria (EXMAN) said that Outori was established to raise the bar in experimental marketing practice in Nigeria, by giving clients real value for their money. His move is coming at a time when the experiential marketing sector in Nigeria is recording fast growth and analysts have predicted an even bigger growth in 2016 and beyond. In the last 10 years, the growth projection of the experiential marketing sector has been on the steady rise, however

Nigerian Update

in the last five years the growth has become even sharper as more and more brands now favour below-the-line marketing strategies over above-the-line. Speaking recently about the growth in the sector Mr. Wole Olagundoye said “I think we see a slide towards experiential marketing spend these days, what we have seen in the last five years is a situation where spend has moved gradually to experiential marketing sector from advertising. It's the reason why you find some advertising organisations having a second line interest in experiential, simply because the spend is moving towards that experiential.

Experiential Marketing

“Now some companies are actually diverting funds to support experiential marketing, they are now seeing the effectiveness and the impact on their brands. For instance, if you take the Tobacco industry, their only means to engage is strictly experiential. So therefore, their total 100 per cent marketing budget is directed to experiential marketing activities. The trend is now on, we can see the spend moving toward experiential.” Last year, the President of EXMAN, Rotimi Olaniyan revealed at a public function in Lagos that the experiential business in Nigeria was worth N30billion. And more growth is expected this year as more brand owners are opting for below-the-line marketing strategies, as against above-theline, due to cut in marketing budget occasioned by shrinking national economy and weak purchasing power.

Experts share incisive case-studies at 2016 African Experiential Marketing summit in Lagos

he ninth edition of African Experiential Marketing Summit with the theme ‘The University of Brand Experiences’ was held recently in Lagos. The event had in attendance m a ny i n t e r n a t i o n a l experiential marketing experts who presented papers and shared quality experiences and case-studies. The speakers include Dan Hanover, Founder and Editor of Event Marketer magazine, published in the United States of America, Noukuthula Radebe, Marketing Manager at Ye l l o w w o o d B r a n d Architects and Carol Abade, Chief Executive O f f i c e r, E X P G r o u p a m o n g s t

o t h e r s .

Presenting his paper on the theme of the event, besides thrilling the audience with emotional driven experiential marketing

case studies, Dan Hanover revealed that “Experiential marketing can be used successfully to build relationships, raise

desire, verify the target audience and increase return on marketing investment”. The celebrated ‘Marketing Magician’ who is the world leading provider of experiential content also said “Africa is gradually accepting the model of social media and experiential marketing. Africa consumers have progressed over the last five years and are becoming digital natives using all the forces put in place to evolve quickly over the next couple of years not only to a population super power but a brand super p o w e r . ”

awareness, increase loyalty, establish relevance, encourage interaction and product trial, create memories, stimulate positive word of mouth, change the mind of dissatisfied customers, create product

Carol Abade on her own path explained that “Experiential marketing is about enabling personal connections between brands and consumers by creating real life experience worth sharing. These experiences combine digital and real world connections to create stronger memories and emotional bonds between brand and consumers.’ Signage vol.1 No1

Article

How to...get into experiential marketing Experience and problem-solving skills are all important for landing a dream job in brand experience marketing and events. Three agency directors share their top tips.

L I A M DA N BY, C R EAT I V E P L A N N I N G D I R EC TO R , I D EXPERIENTIAL Work placements and internships are often limited to those who can afford to work for next to nothing, but running a club night, setting up an eBay store, designing a website and booking a market stall are all great ways to gain insights into consumer behaviour and demonstrate business acumen. In many ways, most experiential campaigns are like mini startups. You have a budget, require a return and must engage and excite people. Self-starters with this kind of experience are often well-prepared for agency life and stand out in the application process . Break the mould

One of the most important things we look for in an applicant is someone who shows us a wealth of knowledge and interests inside and outside the industry. We want someone who understands the world we live in and has a savvy perspective on life. It shows that they'll be good at problem solving and good under pressure. We need someone who can take their own initiative and not be afraid to think outside the box on how to solve a problem. This is why we feel that a degree in marketing is not always essential. Our own way into the world of events was via a

If you’ve just graduated from university it’s likely that your CV is going to look pretty much like everyone else’s. A potential employer is likely to require the basics such as your qualifications and experience, but this alone is not going to get you an interview. Consider curating something from the vast range of content that’s out there that says something unique about you or your suitability for the job. It’s easier, and often more effective, than creating something from scratch . Clients

series of experiences in the industry, from clubs, through theatre and TV to working with brands. We greatly value experience more than any kind of degree. It's about learning from the bottom up. We are always looking for new ideas and new angles to see things. Be prepared to learn, every day. Creative cultural history

Clients are at the centre of everything a marketing agency does. Make your application directly relevant to the agency’s clients. Have you spotted some work that might be relevant or do you have any great ideas for future work? Ultimately if you prove you can solve the business challenges an agency faces, you’ll probably get an interview, and again, no direct experience required.

out there and we're impressed by your knowledge of art and

Qualifications

film as much as how many Twitter followers you have. A keen

Another thing we look for is someone who has an understanding of creative cultural history, not just stuff that's trending right now. There's a wealth of knowledge to be found

interest in books and newspapers is as important as social It is not necessary to have a degree in marketing or advertising to work in a marketing agency. Our last recruit had an architectural background. Any degree that develops analytical skills and critical thinking will, broadly speaking, be applicable. A good agency will train you on industry specifics and at the rate media is changing, many of the stats and metrics universities are teaching could well be outdated by the time you graduate.

media. Preparation is key When meeting new agencies or going for job interviews, we always think it's nice when the prospective applicant has researched the company's work and ethos before they go in to

ANDY MCDONALD, MANAGING DIRECTOR, THE PERSUADERS

Problem-solvers SIGNAGE.NG

meet them. A little bit of groundwork is always flattering and shows that you're interested.

African Update

Global Outdoor Sold To Sapro a Congolese Advertising firm for $50 million

ongolese group, S a p r o h a s positioned itself to become a continental advertising player after acquiring South Africa's billboard advertising giant, Global Outdoor Systems (GOS). The buyout, brokered by RMB Corvest, was completed in December last year and was expected to remain under wraps until after Paul Obambi, CEO and founder of Sapro, had ended his tour of GOS's facilities around the continent. An estimated $50 million surprise buyout offer for GOS, which operates in 16 African countries across Africa and manages about 6000 billboards, saw Sapro outdo several contenders. Sapro is considered among the country's largest private companies, outside Republic of Congo's oil sector. Before extending its reach to South Africa, the

company, which also owns billboard and printing group - Media International - was already present in six countries. Competing bidders for the billboard and advertising group included international giants like Lamar Advertising, Clear Channel and JCDecaux, which succeeded its 2015 buyout bid for Continental Outdoor, one of GOS's serious competitors

All State Media director Gitonga Wathanga says it has entered into contracts with various clients to market and promote their goods and services through various advertising forums. He says it leased street poles and other sites owned, controlled and managed by the county government to enable it advertise, market and promote its clients' products. “The actions of the county government are in bad faith, procedurally improper, in breach of the agreements and in disregard of the law,” Wathanga said. Since the buyout, the Sapro group had been touring countries where their new business are and was in Nigeria recently, where it met the LASSA MD, Mr. Sanusi Bolaji.

Total Kenya forced to pull down offending advertisement Total Kenya was bashed on social media for cutting down trees to make way for an environmental friendly advertisement – The move was bashed for being ironical and insensitive as the oil marketer was damaging the very environment it purports to care about. Barely a day after the outrage, Total Kenya has since pulled down the advertisement Oil marketer Total Kenya has bowed to pressure and brought down an advertisement it had erected in its bid to demonstrate how it promotes a clean and safe environment. This comes a day after a government official took to social media to bash Total Kenya for cutting down trees so its advertisement that had been erected on a billboard can be seen clearly.

The move was deemed ironical since Total Kenya is an ambassador of planting more tree in the country yet condoned the cutting down of the same to achieve a marketing objective. “Total Kenya should be more responsible. On one hand they create Tree Ambassadors through Total Eco Challenge yet on the other they allow trees to be cut down for their adverts. You must include conditions in contracts with Advertising agencies,” said Isaac Kalua, newly chairman of water towers agency, on his Facebook page. The Monday March, 14, update invited an uproar from Kenyans who follow the environmentalist. They lashed out at Total Kenya for what was viewed as irresponsible business practices. Signage vol.1 No1

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SIGNAGE, a FREE digital monthly journal, “a soon to be” the leading source of the Out-of-Home marketing communication industry in Nigeria, Ghana and ultimately the entire West Africa sub region. it deals with critical information such as industry News, technical tips, legislative, regular and in-dept analysis. In addition, it reports on the latest news from all over the world, reprinting articles from our friendly magazines

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Article

The year ahead for Outdoor

he stage is set for a transformative year, thanks to significant investment, the Smart Cities initiative and robust audience data. The out-of-home sector has been tremendously resilient throughout the recessionary years, showing consistent growth driven by its fundamental benefits. In an ever-fragmenting media landscape, you can still reach pretty much the entire population, all at the same time. Recent years have been characterised by digitisation, and 2016 is no different. However, all the ingredients are there for a truly transformational year. This includes: 1. Investment: more than £100 million of investment across the industry in upscaling and creating new digital sites. 2. Collaboration: the Smart Cities initiative will give OOH a greater role in consumers' lives. 3. "Back-end" management and connection: media owners are creating truly digital connected networks for programmatic automation. 4. Agility: dynamic digital ad-serving. 5. Audience data: micro-granular audience data for analysis and insight. If we examine these elements in more depth, you will see that OOH is advancing at a faster pace than most people might have thought. I n v e s t m e n t 2016 will see media owners invest an unprecedented £100 million-plus into new digital infrastructure – that's more than 10 per cent of turnover. This is part of an ongoing trend, which has stepped up a gear after the move of Transport for London’s busshelter contract last year. The upcoming London Underground announcement in March, the biggest OOH contract in the world, will undoubtedly continue this momentum. One of the most visible digital transformations will be JCDecaux's digital roll-out across London, which will see more than 1,000 former six-sheets reimagined with the latest 84-inch screens, creating a multitude of creative and technical capabilities. Other changes include Adshel Live and ongoing site development in major cities from media owners and digital specialists such as Ocean and Outdoor Plus. The upshot is that digital revenues will continue to grow – at a rate in excess of 25 per cent this year – and we estimate that digital's share of total OOH revenue will be about 45 per cent. However, this level of investment will not be sustainable unless digital OOH succeeds in attracting incremental revenue. Top-line total OOH revenue growth will be about 4 per cent this year, meaning we are cannibalising more than we are growing. The opportunity, though, has never been clearer and all the elements are almost in place to demonstrate that OOH has a larger and more agile part to play. Collaboration A lot of OOH exists on the back of provision of public utility – think bus shelters that keep citizens dry at no expense, in return for the right to advertise to them. This relationship will be rebooted in 2016 through a reimagining of

this public utility via the government-funded initiative Smart Cities. More than £178 million will be spent by 2018 to further research and fund projects. It involves outside financial influencers such as the UK's leading outdoor media owners as they look to transform the physical landscape and connection moments audiences have with OOH. Back-end' management and connection Hardly a week went by last year without something being written about "programmatic OOH". An increasing number of tech start-ups have entered the fray – this can only be a good thing in terms of accelerating innovation, and says something about the appeal of the sector. It's a big challenge that starts with the automation to unlock flexibility in an increasingly digital medium, such as the ability to deploy messaging at scale in near real time. Following this, a mass-scale solution could arrive sooner than people may believe – the crux of the challenge sits in a medium t h at i s n o t p re d i cate d o n d i g i ta l infrastructure. But the drive among media owners to address this is not only speeding up but, in many cases, almost completely delivered. JCDecaux's Smartbrics and Clear Channel's Play IQ platforms have allowed us at Posterscope to test live availability and we are working on finalising the automation of purchase transaction. This creates greater efficiencies but also opportunities – none more so than being able to see real-time availability to purchase and activate.

'OOH is advancing at a faster pace than most people might have thought' Glen Wilson is the managing director at Posterscope UK

Agility OOH is all about delivering the correct message at the correct time in the correct place. Developments in digital OOH mean this can now be done on a day-to-day basis, with many agencies incorporating digital OOH as a core thread of its planning. Furthermore, the different data feeds we plug into mean we have enormous amounts of contextual, environmental and integrating triggers. The proof, as they say, is in the results. Across a series of campaigns last year, an independent study found that all brand metrics significantly increased compared with control test areas. Audience data Robust audience data and a standard audience currency are very well-served by Route in the UK. But we are also starting to see the layering of additional data to provide richer insights into audience behaviour in specific locations. Inevitably, as useful data in OOH proliferates and becomes more accessible, the challenge and opportunity will be the ability to ingest this in significant volumes and spot the interesting correlations. This is the "why" that will inform increasingly sophisticated OOH buys.

This article was first published on campaignlive.co.uk

It's important to point out that data-led OOH planning is as relevant to classic OOH as it is to digital. What is universally true is that the use of richer data delivers better results – we have seen some spectacular brand KPI increases of up to 200 per cent versus control areas. So that's OOH in 2016: better, faster, stronger – still the same but totally different. Signage vol.1 No1

Profile

BACKGROUND It is a GPS based application with a simplified users interface that keeps complexity in the background, which creates virtual (billboards) spots on a digital map embedded within the application, users who then pass through these virtual radius are alerted with pop up notifications, carrying picture, videos, audio, texts or all the listed formats.It is also compatible with all mobile phone devices.

VISION STATEMENT VOID is set to transform advertising in Nigeria because it offers a precision system that ensures the advertisers get what is paid for, as it functions on a pay as you go system. It simultaneously nurtures brand involvement, engagement and loyalty for VOID users and everyone they interact with

PRODUCT & SERVICES Void Locator is a location based Advertising application, Void enabled phones users are able to â&#x20AC;&#x153;seeâ&#x20AC;? vitual billboards as they pass preset coordinates and get rewards.

Email:voidlocator@niche-cavers.com visit:niche-cavers.com/voidlocator

Advertiser place adverts ( visual boards) at different specific geo-targeted locations (20M Radius) and Void enabled devices sense these boards when users passes through these coordinates. The mobile application comes with a reward system for the application users. Such that the adverts viewed accrue monetary incentives, points and/or loyalty rewards, and via an integrated shopping module within the app called the 'Cloud mall', purchases can be made on popular e-commerce sites using their rewards. Users are assured of the stability of the app, the coordinates are synced real time within the virtual map using the unique VOID Intuition Robot Aplication (VIRA). VIRA ensures a simplified user interface, while delivering a service in a secure and stable environment. The application is available for download on the Apple store, Play store and Blackberry apps store fronts.

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An innovative billboard design can be very hard to miss and attract attention from miles around. Check out these brilliant examples...

Creativity

has no

boundaries

BMW BMW pushes the electric element of its new car with halo lighting Out-of-home communications agency Posterscope developed an illuminating outdoor advertising campaign to promote the BMW i3, which is claimed to be the world’s first premium fully electric car. Posterscope's Hyperspace division worked closely with BMW's creative agency, WCRS, on the attention-grabbing campaign which incorporates 'Halo' lighting into customised billboard special builds to create an after-dark glow effect around 2D cut-outs of the i3. A companion app is available to increase the experience Key parts of the car are separately illuminated to highlight the models hi-tech eco-friendly features and electric inner workings, while a cutting-edge printing technique accentuates the contrast with the backlit skin. Part of a larger £1m campaign running on across roadside, rail and underground sites in the UK, the advertising also encourages consumers to download a companion mobile app from the App Store, enabling them to take a virtual test drive in the BMW i3.

Billboards are the most common form of outdoor advertising. Large and prominently placed, ad agencies are continually thinking of new and innovative ways to use them to grab the attention and imagination of their target audience. The following brilliantly McDonalds creative examples of billboard This billboard from McDonalds 'slashes' design do exactly that. the price difference of their Big Mac Love them or hate them, McDonald's has always managed to produce inventive advertisements and this latest offering is one such example.

Which is your favourite?

Created by advertising agency DDB Stockholm, this billboard takes an innovative approach to “slashing prices” on the border of Norway and Sweden. Highlighting the price differences on the cusp of each country, the advert showcases how much cheaper the Big Mac is in Sweden BBC World Clever use of corner billboards in thiscampaign for BBc World by BBDO New York When BBC World became available in the US, BBDO New York chose amazing photography and clever billboard placement to tell the country the international newa channel had arrived. The imagery, taken from events around the world, is enough to grab your attention alone. But the BBDO team cleverly used corner billboards to show different takes on the same situation. Simple but very effective. Signage vol.1 No1

20 and 21

ADELEOLU footprint of an

Icon

EARLY YEARS

or High Chief Jas Adebiyi Idowu Oyekan and Madam. Fowobola Omikunle Oyekan, April 21th, 1946, was no ordinary day. it was the day their first child (the seventh of his father, the forth of his mother) was born. High Chief Jas Adebiyi and Madam Fowobola Oyekan had gotten married after she was bestowed on him after the death of her husband, the marriage produced two children: Kolawole Abiodun Oyekan and Folorunso Ezekiel Oyekan. Baba started out as a tobacco leaf

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trader at Ado-Odo before he was called upon by his kinsmen for the Chieftaincy tittle; the Adele-Olu of Ilaro, th e trad itio n al p rime minister of Ilaro, (the regent to the Olu of Ilaro: who is the paramount ruler of Yewaland; which include Ajilete, Oko-Odon, Owode, Ibese, Oja Odan, Pahayi, Idogo-Ipaja, Papa-Alanto amd Imasayi). He is also a large cocoa farmer with several hecters of land and a Justices of Peace while Mama was a commercial trader, she later on opened a food restuarant which earned her the popular nickname â&#x20AC;&#x153;Iya-elebaâ&#x20AC;?.

Omo igbala leti oja tin nwo gere-re Omo Ajo lori owo Omo ajegegbadi Omo o pa ekun, pa ere Omo ala bii re Omo ilemi san mi Eni ara bari ko ba tie lo Omo oni yan koko ti nte egbe isu E ki binu, eki onigbajamo Omo olodo ide Omo ijesha dudu legbon pupa la buro Omo ile niawa ti nmu ina roko Omo owa omo obokun Omo onitolu ajina Omo aborisa se ile Omo papanla soju rahurahu Ogede gbomo pon se bi egungun Omo Adele Olu Okidi alaseju bi omigbigbona Okiti gbona gijan gijan O joye tan fa ebi e modo Signage vol.1 No1

Article

Outdoor Advertising - 3 Steps to 10% of Market Share

road map is supposed to guide one to one’s destination. In Outdoor, the question is one of such a destination. Not enough intellectual effort has gone into the determination of such a destination. Or is Outdoor really like the ghost ship, The Black Pearl in Pirates of the Caribbean, which has no destination, but cannot die, because they stole the wrong g u y ’s g o l d ? Certainly, the analogy of Pirates has been used before but, is it possible for this Industry to have a unified destination? If not, it will not grow as an Industry and will die a slow death due to more exiting media forms that is on offer to an already spoiled a d v e r t i s i n g m a r ke t . M a r k e t

s h a r e

The market share for outdoor hover around 5% of ad spend and has been black pearling in that region for a decade or so. It is however up from what it was in the 90’s. This fact is not making s e n s e f o r t h e f o l l o w i n g r e a s o n s : • It is far lower than the estimated 30% of the rest of the C o n t i n e n t ; • It is lower than the average of 8% in Europe; • Outdoor is consumed on the same level as the other Media a c c o r d i n g t o S A A R F

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2 . S u p p o r t y o u r o r g a n i z a t i o n Organizations are not perfect and it is at best difficult to serve multiple masters. The benefits of the organization are multiple. It can deal with issues internally. It can negotiate on behalf of members. It can promote, profess and defend the industry on a collective level. It can also set standards, create norms and meet out discipline if necessary. To utilize an organization ask maturity

of people. Maturity to realize the bigger picture and maturity to realize the organization is only the sum total of its members. So, if the organization does not satisfy your needs then look for the f a u l t i n y o u r o w n b u s i n e s s . An effective organization is not one where everybody is 100% happy all the time.- Sometimes there will be differences. This is healthy. Maturity will dictate patience to discuss and sort p r o b l e m s o u t .

The destination of the Roadmap should be to grow to 10% of the market share. It is really 1, 2, 3 and Outdoor can be there.

3. Market instead of taking orders This criticism has been levelled at the Outdoor Industry – sometimes unfairly so. It however requires the Industry to c o n s t a n t l y m a r k e t t h e b e n e f i t s o f O u t d o o r.

1 . S to p t h e i n f i g ht i n g First thing is to stop the infighting. Advertisers will not support an Industry where competitors accuse one another of obtaining sites through unlawful means, or if competitors run to advertisers and degrade its competition because its sights are i l l e g a l .

The fact that you know it is working, does not mean everybody else knows it. Yes, the lack of research is sometimes inhibiting, but there are other guerrilla tactics that can be utilized to make t h e p o i n t

This is just poor marketing –not only of your own product but of your Industry as well. If you do not have a better sales pitch than t h a t , y o u s h o u l d r e s i g n .

The behaviour of the abused child is often ascribed to his/hers circumstances. The same holds true for Outdoor. They (the Outdoor Media Owners) behave like that because advertisers, agents and state regulators, alike, abuse them. Wanting better rates, playing the one against the other and wanting something underneath the table etc. are typical abuses. Do not fall into this trap – if you do, you will become a Black Pearl. How do you escape t h i s ?

The research efforts of the Poster Specialists are good marketing fo r t h e i n d u s t r y. These 3 steps would see Outdoor Advertising with a bigger market share, but any journey starts with the first step.

PUMA: Introducing the BeatBot, Racing Boot – Experiential Robots

he PUMA BeatBot is a new, programmable, autonomous-driving, lane-following racing robot that pushes runners of all levels to go harder and

International Update

The BeatBot is capable of beating Usain Bolt, but you can slow it down on the mobile app so it can actually be a

Experiential Marketing

run faster by giving them a visual target to beat, in-fact, it’s a training partner that never gets tired… so you aren’t just trying to beat the time on a stopwatch.

training partner. The PUMA BeatBot also comes with forwards and backwards GoPro cameras and LED lights on its tail to track it in a race. Created by a crew from MIT & JWT.

Wasserstein Acquires Leading Global Experiential Marketing Solutions Company Moss

asserstein & Co., LP (“Wasserstein”), on behalf of its private equity fund Wasserstein Partners III, has acquired Moss Inc. (“Moss”), the leading global provider of highly engineered, three-dimensional fabric structures and customized environmental branding solutions. Terms of the acquisition were not disclosed. Founded in 1975, and headquartered in Elk Grove, IL, Moss transforms physical environments into powerful branded experiences. Moss’ three-dimensional visual communication structures and displays enrich marketing and merchandising venues, including retail destinations, tradeshows, corporate environments, museums and entertainment events. The Company is a differentiated, total solutions provider that serves its customers’ unique needs from project visualization and design conception to production and installation. Dan Patterson, President and Chief Executive Officer of Moss said, “Over the past decade, Moss has undergone a profound transformation to further expand its market leadership position and global reach by building new partnerships, expanding production, enhancing technologies, and diversifying our products and services. We are thrilled to partner with Wasserstein, whose significant media expertise and strong industry relationships will help us extend our leadership in the industry and further accelerate our international growth strategy. We look forward to working closely with Anup, Michael and the rest of the Wasserstein team as we seek to continue providing our customers with industry-leading customized graphic imaging solutions.” Anup Bagaria, Co-Managing Partner of Wasserstein, commented, “Moss has an extraordinary growth opportunity in the retail end-market as companies begin to shift their focus towards providing customers with a more engaging and immersive shopping experience. Moss caters to customers who are investing heavily on their in-store interiors and product displays as part of their marketing plans. We’re thrilled to be acquiring a business with such a bright future and to partner with the Moss team during its next phase of growth.” “Moss is well-known for providing best-in-class, branding and

identity solutions to some of the world’s leading retail companies, including Nike, Popeye’s and Select Comfort,” added Michael Struble, Partner of Wasserstein, “With a proven management team, and an impressive culture of innovation and design leadership, Moss is well-positioned to capitalize on this rapidly expanding, and highly fragmented industry. We look forward to working closely with Dan and his team as the Company continues to build on its long-standing customer relationships and track record of strong growth.” Financing for the transaction was provided by Fifth Third Bank. Jones Day served as legal advisor to Wasserstein and Lincoln International LLC served as financial adviser to Moss. About Wasserstein & Co. Wasserstein & Co. is a leading independent private equity and investment firm, focused primarily on leveraged buyout investments and related investment activities. Wasserstein manages capital on behalf of institutional and individual investors. The firm is focused on investments primarily in the media and communications, consumer products, and water and industrial sectors. Wasserstein is located in New York. For more information, visit www.wasserco.com.

“Moss is well-known for providing best-in-class, branding and identity solutions to some of the world’s leading retail companies, including Nike, Popeye’s and Select Comfort”

About Moss Inc. Moss Inc., headquartered in Elk Grove Village, Illinois, with additional locations in Chicago, Illinois; Salt Lake City, Utah; and through its subsidiary Marx + Moschner, Lennestadt, Germany, is a leading provider of experiential marketing solutions to the exhibit, event, sports, retail and commercial environment industries. Moss’ three-dimensional visual communication structures and displays enrich marketing and merchandising venues, including tradeshows, corporate and entertainment events, and retail destinations. The Moss product offering allows for visual appeal and design flexibility in a single custom solution or an easily scalable worldwide rollout as well as superior economic value because of its lightweight nature and associated lower total cost of ownership. For more information on Moss, please visit www.mossinc.com. Signage vol.1 No1

Chief Jas kolawole Abiodun Oyekan was born into the Iga-Modeolu compound, he belonged to four important families in Ilaro, the first which is the Maale ruling family which produces the Adele Olu, no other family in Ilaro produces Adele Olu anywhere in Ilaro. the Laokun family, the Elemo-olukoye family from his maternal side and the Areogun family from his great grand mothers family. The Adele Olu of Ilaro dynasty is a very Important chiefancy family within and outside Ilaro town, In the olden days, the Alafin of Oyo would send an Oba from Oyo to spend three years at Ilaro and subsequently return to Oyo until his demise when another one would be chosen but all the while the Adele-Olu had been with the community and he was greatly loved and cherished by his people. back them there was an intermediary between the Adele Olu and the Oba in Oyo â&#x20AC;&#x153;the Agba-Akinâ&#x20AC;? who take messages from the Ilaro to the Oba in Oyo and the Oba would send him back to the Adele-Olu and his chief in Ilaro. Adele Olu was the Administrative Chief who administer the town but in 1832, Olugenle Agunloye refused to go back to Oyo and since then the Oba and the Adele Olu had been cohabiting in Ilaro and they have been co- existing without rancor or troubles. the Adele-olu is an institution within the town and had been chrished and honoured. His late Father was the first educated Adele - Olu installed on August 5 1929 by Oba Olusoji. and perform greatly during his time. Late Chief Abiodun Kolawole Oyekan was Installed the Adele-Olu on July 15, 1985. HIS REGENCY PERIOD He was the regent of the town and the entire yewaland as the late King then is the Paramount ruler of Yewa Land. He was regent for over FOUR years during which the town was very peaceful . FORMER EDUCATION HIS journey through formal education stated at Christ Church Primary school, Ilaro, Yewa South Local Government area, (formally Egbado division of the former Western State) and later became Egbado South Local Government area, Ogun State, from 1952 to 1960. On completion of his primary school education, young

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Kolawole proceeded to Ijubu - Igbo Modern School and left in modern two to Iganmode Grammar School Ota, where he had his secondary school education between 1962 to1965. In his own words: “Secondary school life is the best, I remember my art class master, Mr. thomas, he was from bendel- I didnt know he heard what I said, when I said that Mr. Thomas puro, I was made to go fell about three palm three for that.” He was so rascal in school much that he would pack like four plate from the dinning hall and give some boy some bread or a little piece of meet and when he got caught, he would count about eight or ten boys and they will all be taken out to cut grass. “ Haa, they all fear me back then, he said while laughing- they call me JASGOZALO- they always say that Lagos boy don't go near him oooo. I remember a day I sent a message to my father that we were going to Ghana and I collected Ten Pounds. the fellow that brought the money went to the Principals office directly because he didn’t see me but fortunately for me he didn’t meet him but met the clerk, I later went to the clerk and gave him about ten shillings to keep his mouth shot. CAREER PATH He got a job as a clerk at J.H. Property Limited, on Broad Street, he was there for some years when he left for Kano with the view of traveling abroad but was defrauded. He return to Lagos and worked with a cousin at Daily Time Late Mr. Leke Oyekan, He later got a job at PAN Publicity as a media assistance where he had his media training. He joined Sunny Adidi Agency at Nnamdi Azikwe where he was Media Assistance and p ro d u ctio n , He left fo r Universal Advertising as a Media Manager and then worked for Godwin and Reuben under Atugba who left OBM to form the agency as the media planner and media executive. He joined Nigerian Advertising Service as the media Manager where he rose to the position of General Manager where he

resigned to form his own company Colour Image Publicity Limited. COLOUR IMAGE PUBLICITY LIMITED Colour Image Publicity ltd was incorporated in the year 1986 but started business in 1973 at 3, little Road Sabo, Yaba, Lagos with Chief Abideen Anifowose as Chairman, High Chief Jas Kolawole Oyekan as Managing Director and Mr. Vosper Ajogboye as Outdoor Director. Chief Anifowose opted out of the business in 1986. When the business started , the outdoor industry as we know it now was at its lowest as it was just a supporting medium. 16sheet was sold for #16. 00 per month, 40sheet was for #36.00 per month while bullentin board was sold for #70. 00 per month. There were few outdoor companies at that time, notables were, Afromedia, Nigeria Railway Advertising, Nigeria Advertising Service Ltd, Greenland, Hayson, Godson and Wilmer Publicity. Colour Image was among the leading Outdoor Advertising companies that faced the great industry challenge of Bridgadier Raji Rasaki regime under the OAAN presidency of Chief Simeon Olaghere of Afromedia, the successful negotiation with the Lagos State Government Attracted new comers into the industry. The next following ten years for the company was a very successful as the industry had been very eventful and challenging, so many things have changed and as earlier noted the industry where a 16sheet sold for less than #200.00 now sells for #2000.00 per annum. Today the industry is a multi-Billion Naira Industry and Colour Image Publicity Limited through the leadership of its late amiable Founder/Chairman who steered the ship since its inception till he retired, took the company to a greater height, a force to be reckoned with within the industry with branches in Jos, Kaduna, Ibadan and owerri and hoardings across the country. OAAN ACTIVITIES He had been involved in the association from the days of OACAN to when the name was changed to OAAN. He served in various capacities until his death, He served as the Treasurer of the association from 1988 to 1992, He was Chairman of Disciplinary committee for four years, as Vice President and later the President of the Association from 19882002, He w a s instru

mental to the purchase of the site the association building is sitting on to mention a few. Until his death, He was the Chairman Board of Trustees of the association. APCON ACTIVITIES He became a Fellow of the Advertising Practitioners Council of Nigeria (frpa), the highest in the Advertising Profession in Nigeria. He was a member of APCON Governing council while he was President of OAAN for a period of four years. IAA ACTIVITIES He was a member of the International Advertising Association, Nigeria Chapter where he served as Treasurer under the chairmanship of late Nzeriba, and also served in many committees. All these activities enabled him to attend numerous conferences, seminars and workshops within the continent, Europe, and Asia. He was well exposed and traveled. CHAMBER OF COMMERCE ACTIVITIES Late High Chief Kolawole Oyekan was a founding member of the Yewa chambers of Commerce, and was its fourth President before he relinquished the position in 2006. He became the President of the Ogun State Council Chambers of Commerce precisely in August 2007, His contribution to the growth and development of Ogun State through the chambers was immense that the Gateway Trade fair which was staged under his tenure as President was adjudged the best organized Trade Fair in the history of the State, under the Governship of Otunba Gbenga Daniel. He was elected President of the Odua Chamber of Commerce, comprising Ogun, Ondo, Osun, Oyo, and Ekiti States in September of 2009. He was elected an Executive member of NACCIMA in 2009, a position he held till his death. He was a life Vice President of the Nigerian Chamber of Commence until his death. OTHER POSITIONS HELD He was a member of Ogun State Elder Consultative forum. The Chairman of Ogun west Poverty Alleviation committee of the Elders Forum He was the Chairman of Fund Raising Committee for the movement of college of Agric Science of the Olabisi Onabanjo University to the Ayetoro Campus, Yewa North Local Government of Ogun State. He was a member of numerous social clubs including; Island Club, Yoruba Tennis Moderate Club, Mainland Executive Club, Noble Elders Club, Kobah Club, Yewa Metropolitan Club, He had serve in various positions up to the level of Trustees of the Clubs He was a Fellow and member of the Cathedral Church of Chris Ilaro, A Patron Of Egbe Itesiwajhu, YMCA, YWCA and Ewe wewe Kristi. He Is Survived by Wives, Children and GrandChildren.

Signage vol.1 No1

In loving Memory

1946 - 2016

SIG

AGE

Out-of-Home Marke ng Journal.

International Update

Clear Channel Faces New Questions over ‘Spying Billboard

arlier this year, Clear Channel unveiled a new outdoor advertising initiative that involves telling marketers whether their stores are visited by consumers who h a v e v i e w e d a d s o n b i l l b o a r d s .

OOH Advertising

Clear Channel's new program reportedly draws on location and demographic data from at least three other companies: AT&T, PlaceIQ (which uses location data from apps) and Placed (which pays customers to track them). Clear Channel told The New York Times that the data, which is anonymous and ag gregated, doesn't identify individual customers. When the program rolled out, Sen. Al Franken (D-Minnesota) criticized Clear Channel for failing to clearly explain its plans to consumers. "Given the sensitive nature of location data, all parties involved in Clear Channel's Radar service should provide clear and comprehensive privacy policies and should disclose detailed information about their data-sharing relationships with other companies," Franken said in a letter sent to the company in March. "Unfortunately, as currently written, Clear Channel's privacy policy, which appears to apply to all of its products and services, leaves c o n s u m e r s l a r g e l y i n t h e d a r k . "

Clear Channel answered Franken, but the company's response has yet to be made public. Franken told the Minnesota Post last month that he appreciates "Clear Channel’s willingness to provide detailed information" and will "continue to keep the dialogue open between my office and the company." Now, a second lawmaker is raising concerns about Clear Channel's program. Sen. Chuck Schumer (D-New York) is urging the Federal Tr a d e C o m m i s s i o n t o investigate whether Clear Channel's "spying billboards" are an unfair or deceptive practice. "Clear Channel Outdoor has tens of thousands of mobile and digital billboards across the United States and plans to provide advertisers with data on individuals who pass its billboards -- some of which are equipped with small cameras that collect information," Schumer says in a letter to the FTC. "Using the data and analytics, Clear Channel can amass a collection of information, such as the average age and gender, about individuals who view a particular billboard, in a certain place, at any given time. I am worried about the way this data will be collected for so many unsuspecting individuals."

oOh!media continues New Zealand digital signage expansion

Oh!media New Zealand will provide advertisers with even greater opportunities to reach the country's shoppers, following its success in securing new longterm advertising rights for eight retail centres across New Zealand. As the country's leading retail Out Of Home specialist, oOh! New Zealand has rapidly ex p a n d e d i t s re ta i l portfolio, growing its number of centres by more than 50 percent since the beginning of 2015. oOh! General Manager of New Zealand, Adam M c G re go r, s a i d t h e contract wins for shopping centres owned by NZRPG, Lend Lease and Kiwi Property took its retail network to 37 centres, providing a significant additional footprint to New Zealand's most extensive retail Out of Home network and further enhancing oOh!'s largest national digital network. “At the beginning of 2015, oOh! gave a clear commitment to increasing the quality and spread of advanced retail media solutions across New Zealand and these eight new centres are a demonstration of that,” Mr McGregor said.

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“These new agreements significantly boost the audience that advertisers can reach through our exciting and fast growing retail portfolio. “We have expanded our reach in Auckland, Tauranga and Christchurch, and for the first time give our advertisers the opportunity to use our retail solutions in New Zealand's seventhlargest city, Dunedin.”

The eight new shopping centres include:

Four NZRPG Management centres – Milford Shopping Centre (North Shore, Auckland), Highbury Shopping Centre (North Shore, Auckland), Westgate Shopping Centre (West Auckland) and Fraser Cove (Tauranga)

Three Lend Lease centres: Dress Smart Onehunga (Onehunga, Auckland), Dress Smart Mall (Hornby, Christchurch) and Meridian Mall (Dunedin); and

One Kiwi Property centre: Sylvia Park Lifestyle (Sylvia Park, Auckland)

The company will this week start rolling out a mix of static and digital displays covering these centres' internal and external environments.

Event

From leftâ&#x20AC;Ś President of Outdoor Advertising Association of Nigeria (OAAN), Mr Babatunde Adedoyin; President of Public Relations Consultants Association of Nigeria (PRCAN), Mr John Ehiguese; Vice President of Experiential Marketers Association of Nigeria (EXMAN), Mr Wole Olagundoye; Lagos State Commissioner for Information and Strategy, Mr Steve Ayorinde; President of Association of Advertising Agencies of Nigeria (AAAN), Mr Kelechi Nwosu; and President of Nigerian Institute of Public Re l a t i o n s ( N I P R ) , D r Ro t i m i Oladele, at the commissioning of PRCAN secretariat in Ikeja, Lagos.

Vivienne Velthus CEO, Dave Howland MD Nig., Silvian Rouch Int. General Mgr., all of Global Outdoor Systems, South Africa with Vouala Obambi, CEO Sapro Group Brazzaville Congo, all on a business visit to MD LASAA, MD

LASSA MD, Mr Sanusi Bolaji with Members Lagos State House of Assembly committee on Environment led by its Chairman Hon Fafunmi during their courtesy visit to LASAA

OAAN Asst. Gen Sec, Mr. Babatunde Oyekan, the Gen Sec, Mr. Femi Ogala and the Vice President OAAN, Mr. Emmanuel Ajufo during the 4th Quarterly Forum held at Ikeja

Signage vol.1 No1

Entry opens July