SCV Business Journal May 2022 by Signal

SANTA CL A R I TA VA L L E Y

BUSINESS O F F I CI A L P U B L ICAT IO N O F TH E SCV CH AM BER OF C OM M ER CE

J O U R N AL

rOBERT REYES FROM VINEYARD TO ROOFTOP

Santa Clarita Stock Index Keller Raggio Econowatch and More!

MAY 2022 VOL 14 • No 5 SIGNALSCV.COM/BUSINESS

M AY 2022

SCV BUSINESS VOICES

The Link between Mental Health and COVID-19 PATRICK MOODY

Henry Mayo Newhall Hospital

ay is Mental Health Awareness Month, a time when we’re reminded of the importance of taking care of our mental health. It turns out that good mental health has been even more important during the COVID-19 pandemic. According to the Brain & Behavior Research Foundation (bbrfoundation.org), people who have mental health conditions are more likely to get COVID-19. Furthermore, they are more likely to get very sick from the virus. The Centers for Disease Control and Prevention warns that the risk for severe COVID-19 is higher for people with conditions such as: Alcohol use disorder; depression and other mood disorders; schizophrenia and related conditions; and substance use disorder.

BREAKTHROUGH INFECTIONS Researchers used a U.S. Department of Veterans Affairs database to look at the records of more than 260,000 people. All participants were fully vaccinated for COVID-19. Researchers compared people with at least one psychiatric condition to people who had not been diagnosed with a psychiatric condition. People with a psychiatric disorder were 7% more likely to have a breakthrough infection of COVID-19 than people who did not have a disorder. The risk was not the same for all mental health conditions. Here’s a closer look at how some conditions affected the risk of a COVID-19 breakthrough infection. Adjustment disorder: 18% higher. Alcohol use disorder: 6% higher. Anxiety disorder: 13% higher. Major depressive disorder: 11% higher. Post-traumatic stress disorder: 8% higher. Psychotic disorder: 8% higher. Substance use disorder: 18% higher. The risk was lower when researchers controlled for medical conditions, obesity and smoking. Researchers still found that people with a psychiatric disorder had a higher risk of getting COVID-19 even after vaccination. GET HELP FOR MENTAL HEALTH If you are living with a mental health condition, now is a great time to get help. There are many effective treatment options. Not sure if you need help? Consider talking to your doctor if you have any of the following symptoms

for longer than two weeks changes in appetite that affect your weight; trouble sleeping or concentrating on work or other activities; not feeling like getting out of bed in the morning; not being interested in things you usually like to do; feeling extremely sad, angry or worried all the time; or thinking frequently about death or hurting yourself.

If you are considering suicide, get help right away. You can call the National Suicide Prevention Lifeline at (800) 273.TALK (800.273.8255) or text “HELLO” to 741741. Henry Mayo Newhall Hospital is sponsoring a number of classes and events during Mental Health Awareness Month. To see all the hospital’s offerings, visit henrymayo.com/classes. 

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M AY 2022

C O N T E N T S NEWS & FEATURES 6 7 9 11 30 31

CEO Spotlight: Robert Reyes The Hospitality Outlook for 2022 A Day at the Ranch with the ‘Big Birds’ A Weekend Full of Local Hidden Gems Stock Index Econowatch

LIST 29

7 THE 2022 HOSPITALITY OUTLOOK

Santa Clarita Valley Hotels

FROM THE EXPERTS 8 18 22 25

Chris Jacobsen: Board Diversity Statute Ruling Ken Keller: The Missing Piece Between Plan and Profits Paul Raggio: What’s the Value of Your Business? Paul Butler: Building a Relationship and Listening

SCV BUSINESS VOICES 2 5 10 19

Henry Mayo Newhall Hospital Audiology Associates SCV Economic Development Corp. Pierson Wealth

CHAMBER SPOTLIGHTS 12 13 14 15 17

11 A WEEKEND FULL OF LOCAL HIDDEN GEMS

2022 Job Killer Bills Business Councils Celebrating SCV Businesses Upcoming Events Blackhall Studios Oscar Viewing Party

May 2022 | Vol. 14 | No. 5

PUBLISHER

Richard Budman rbudman@signalscv.com (661) 287-5501

BUSINESS JOURNAL EDITOR Doña Uhrig

SALES REPRESENTATIVES Maureen Daniels Jennifer Ramos Barbara Ward

A proud publication of

SINCE 1919

SignalSCV. com Santa Clarita Valley Business Journal (a Signal publication), © 2022, is published monthly by the Santa Clarita Valley Signal newspaper, Paladin Multi-Media Group, Inc., 25060 Avenue Stanford, Ste 141, Valencia, CA 91355. The SCV Business Journal is intended to provide business executives with a cross-section of industry news and information, trends and statistics that impact our growing community. Information gathered in the pages of the SCV Business Journal has been collected from what are considered reliable sources, and is believed to be accurate, but cannot be guaranteed. Articles may not be reprinted without publisher’s written permission. For reprint requests, please call (661) 259-1234.

M AY 2022

SCV BUSINESS VOICES

How to Protect Your Ears from Loud Noise DR. KEVIN BOLDER

AuD, Audiology Associates

xposure to loud noise is a common reason why people develop hearing loss. At least 10 million adults in the U.S. have noise-induced hearing loss. While you can still enjoy loud music or fireworks, repeated exposure for long periods of time can potentially cause serious damage. Learn more on how to protect your hearing. WHAT IS TOO LOUD? Sounds are typically measured in decibels (dB). Exposure to sounds over 85 dB can cause noise-induced hearing loss. As the volume increases, your chances of developing hearing loss increases as well. Rock concerts and power tools are 110-120 dB while fireworks are 140-160dB. Prolonged exposure to these noises can cause serious damage to your hearing.

REDUCE YOUR EXPOSURE The best way to protect your ears from loud noises is to avoid them. Some exposure is fine, but when you’re around loud noise frequently or for a long time, then your hearing can be affected. Be mindful of the volume around you. If you find yourself in a situation with unexpectedly loud noise, try to give yourself some distance from the source. WEAR HEARING PROTECTION Some exposure to loud noise is inevitable. When you’re around loud noise, it’s recommended to wear hearing protection, such as earplugs. There are different styles of earplugs available, making it easy to find an option that matches your needs. HAVE YOUR HEARING EVALUATED If you’re concerned about hearing loss,

schedule an appointment. People who work in loud environments or who participate in loud recreational activities are at an increased risk. Watch out for warning signs, such as if you experience a ringing in your ears or frequently ask people to repeat themselves. To schedule a hearing evaluation today, please call Audiology Associates at (661) 2841900. Kevin Bolder, Au.D. and John Davis, Au.D. are two of the best in Santa Clarita and San Fernando Valley. Visit our website at www.AudiologyAssociates.net or stop by our NEW office located at 25425 Orchard Village Road, Ste 220, Santa Clarita, CA 91355. We are hearing healthcare excellence! 

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M AY 2022

CEO Spotlight: Robert Reyes REYES WINERY AND REYES WINERY ON MAIN BY JIM WALKER

Signal Staff Writer

obert Reyes is the owner of the 16-acre, award-winning Reyes Winery in Agua Dulce, as well as the recently-opened Reyes Winery On Main, which is an imaginative rooftop tasting room/restaurant in Old Town Newhall. Though neither of these businesses turned out to be exactly as he first envisioned, they are both thriving under his direction — which, indeed, could be described as part bold direction, but also part gentle nurturing and part being open and allowing nature to take its course. And while this firm-but-gentle “winemaker’s hand” is pretty much a requirement for a successful vintner, Reyes seems to have applied it to all phases of his varied and interesting life — with some “will” and “why not?” included.

Foundations

Robert Reyes and his two older sisters were born and raised in Valverde, Dominican Republic. And though he had an aunt there who made wine, which planted the grapeseed of, “Someday, I’m going to do that,” in his mind, he said he actually expected to be a doctor when he grew up. But his widowed mother was a seamstress, and that, and her demonstrated hard-work ethic, would have a more direct influence on his life. “Things are hard in the Dominican Republic,” Reyes said, and so the family moved, in stages, to New York City, where he took up the task of learning English with full focus, knowing that doing well in this new life would depend on it. As proof, Reyes earned his Associate of Arts degree in Business Administration and was immediately hired as a computer programmer by an insurance company. He was transferred to Los Angeles in 1971, where he, just 20 years old, and his then-wife started a garmentsewing business – while he continued to work for the insurance company. As the sewing business grew, and morphed into being a manufacturer of blouses, Reyes

Robert Reyes, the owner of Reyes Winery and Reyes Winery on Main, goes over the menu with the hostesses at his restaurant in Newhall. PHOTO BY CHRIS TORRES / THE SIGNAL

left his computer job. Eventually, they sold the thriving business to a group of investors. In 1973 Reyes purchased a 12-unit apartment building as an investment. “I bought my first apartment building at age 23, before I bought my first house,” he said. Figuring he needed to learn all he could about this business, he began taking real estate classes at L.A. City College. This paved the way for his long and successful career in real estate. “It’s been my career and still is,” he said, “mostly residential income properties, apartments.”

More Evolutions

While continuing in real estate, in 1984 Reyes purchased a steel construction company, building entire service stations for the major oil companies. “And then it evolved into making high end glass garage doors,” he said. “We have one of those doors leading to the sidewalk at the Winery On Main.” His

son, Robert Reyes II, currently owns the company. “I had closed the business, then reopened it, and then put it under his direction,” Reyes said. He explained that he never pushed his son to follow in his business, “But he did, and he’s doing very well.” And he added, “My daughters are also doing very well. Sandra lives in Wyoming and Elizabeth lives in New Jersey.

Time for Wine

Reyes said, that, despite his aunt’s influence, his journey with winemaking began with reading books on it some 45 years ago. However, it was only in 2002 that he purchased the acres in Agua Dulce, with the intention of creating a small vineyard, producing ultrapremium wines for family and friends. The Reyes family planted the vineyard in 2004, and the first small crop of grapes was harvested in 2005. He and his wife, Rosa, currently live on the property. See REYES, page 26

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M AY 2022

The Hospitality Outlook for 2022 BY MARK LEE AND KIM GORE

many promote staycations to boost occupancy. However, creative solutions that include technology, marketing and enhanced employee benefits can have a major positive impact on the hospitality industry — as long as owners and operators are cognizant of and have the ability to manage the risks.

Contributing to the Business Journal

estaurants and hotels have had to become creative in responding to the pandemic as they worked to strengthen safeguards to protect workers and customers. And, their resourcefulness has paid off. For hospitality businesses, it has been daunting to navigate through a global pandemic. The issues that caused such a downturn are still hurting the industry:

What to Expect in 2022

Labor shortages abound at restaurants and hotels. Business travel remains substantially below 2019 levels. Increased reliance on technology has helped improve operations but increased cyber risk. The delta variant of COVID-19 has resulted in a return to indoor mask mandates in many areas. These issues have had a tangible ef-

fect on risk management and insurance. Underwriters are making more on-site inspections, while checking social media reviews of hospitality businesses to check for risk. Insurers are closely looking at restaurants’ ability to deal with rising alcohol sales and determining if hotels are taking full measures to combat COVID-19, as

Even with a huge number of vacant positions, protecting employees will remain the risk management priority. Hospitality businesses will improve working conditions to attract workers and reduce risk. The industry will offer higher pay, improved benefits and better working conditions. The worker shortages that have hurt the industry since the outset of the pandemic aren’t abating. A third of former hospitality workers won’t consider returning to the industry. See HOSPITALITY, page 28

Lunch and Brunch - Saturday’s 11-3pm , Sunday’s 10 - 3pm

Upcoming Events June 12th Live Music By Melanie 5pm - 7pm July 2nd Live Music By Melanie 11am - 1pm August 7th Live Music By Melanie 5pm -7pm Check out our website for more event information reyeswineryonmainevents@gmail.com Book Our Rooftop For Events Like: Bridal Showers, Receptions, Baby Showers, Receptions and Graduations Event Contact Information 661-621-7777

661-621-7777

24329 Main Street Santa Clarita 91321 reyeswineryonmain.com

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M AY 2022

Judge Strikes Down California’s Board Diversity Statute BY CHRIS JACOBSEN, ESQ.

Poole & Shaffery, LLO

n April 1, 2022, Los Angeles County Superior Court Judge Terry A. Green entered summary judgment in favor of the plaintiff in Crest v. Padilla, 20 who challenged the constitutionality of California Corporations Code section 301.4. That statute (also known as AB 979) mandated that California-based public companies add to their boards of directors at least one to three directors (depending upon the size of the board) from underrepresented communities. The statute defined a qualifying person as “an individual who self-identifies as Black, African American, Hispanic, Latino, Asian, Pacific Islander, Native American, Native Hawaiian, or Alaska Native, or who self-identifies as gay, lesbian, bisexual, or transgender.” The lawsuit was brought by Judicial

Watch, a nonprofit conservative advocacy group, asserting that the Secretary of State spent taxpayer money to implement and enforce AB 979, and that such an expenditure was illegal as it imposed an improper duty on companies to have a certain number of directors from certain demographic groups. The plaintiff further argued that the State could not identify a compelling governmental interest requiring the use of such classifications in compliance with the Equal Protection Clause of the California Constitution. The Court concluded that Corporations Code section 301.4 violates the Equal Protection Clause of the California Constitution on its face as the statute treats similarly situated individuals — qualified potential corporate board members — differently based on their membership (or lack thereof) in certain listed racial, sexual orientation, and gender identity groups (which list itself necessarily excludes members of other

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groups that may be underrepresented on company boards). The Court further note that Section 301.4 was not narrowly tailored to meet the compelling interest cited by the Secretary of State in that the Legislature made no attempt to conduct a demographic survey of the qualified talent pool of potential board members nor to obtain disclosure from A challenge to Corporations Code Section 301.3 (mandating a minimum number of female directors on boards of directors of California-based public companies) is currently pending. Given the general appellate process, as well as the prospect of appeals to the California Supreme Court, a resolution of these issues may be years in the making. Poole & Shaffery is located at 25350 Magic Mountain Parkway, Suite 250, Santa Clarita 91355. They can be reached at (855) 997-7522 or www.pooleshaffery. com/#~3x4c645 

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M AY 2022

A Day at the Ranch with the ‘Big Birds’ BY EMILY ALVARENGA Signal Staff Writer

rom its flightless birds to its growing orchard to its camping spots along the Pacific Crest Trail, Quail Run Ostrich Ranch is an adventure waiting to happen in nearby Lake Hughes. Quail Run is primarily a working ostrich ranch, as its owners Lou and Jackie Royce have raised and rescued the world’s largest birds since 1996. “Think cattle ranching — only with big birds,” Lou Royce said. “We raise and sell ostrich and all different types of ostrich products.” Through the years, the Royces have grown the ranch, which has begun to offer so much more, opening to the public for tours, hosting campers, weddings and other events on-site, selling farm fresh products in their mercantile, holding tomahawk and archery classes at their outdoor range and even planting an orchard.

Making the Ranch a Family Affair

Royce was born on the ranch, and left only to go off to college to study zoology, with a specialty in ornithology, or the study of birds. After college, Royce found himself back at the ranch, building a home for himself and his wife, Jackie. Since then, Royce has raised all kinds of different birds of all different sizes, from the smallest lovebirds and cockatiels to the second-largest emus then finally to the largest ostriches, as well as some endangered bird species, such as pheasants and hookbills. Royce’s passion for birds has rubbed off on his family, who now are just as passionate as he is, he said and his daughter, Jessica Byers, agreed. “There’s three generations that live here on the ranch,” Royce said. “It runs deep in the family. We’re close to the Earth, so to speak, and we’re very close to the birds.” While Byers has moved away at various

Jacquie Royce wags a finger to chide 8-year-old Sammy, right, as fellow ostriches Big Al, 8, left and Corah, 8, look on at Quail Run Ranch in Lake Hughes. PHOTO BY DAN WATSON / THE SIGNAL

points in her life, she always found herself returning to the ranch. “The ranch was home,” Byers said, adding that she soon realized the ranch was the family’s legacy. “Taking care of each other is the most important thing, and we do that by having our land and working it. … We want to be able to build wealth for our children to have something that they inherit from us.” Byers’ oldest daughter is very involved in the ranch, and has already told her grandfather she plans on continuing it. “My daughter is an entrepreneur,” Byers said. “She’s only 10, and it may change as she goes forward, but she always talks about how she wants to be able to go do animal husbandry, she wants to be a vet, or a zoologist, like Papa, and be able to work on the ranch.”

Visiting the Ranch

In 2014, after rebuilding from the Powerhouse Fire, the ranch opened to the See OSTRICH, page 24

M AY 2022

SCV BUSINESS VOICES

SCV is Home to Two Certified B Corporations

SCV Companies Making an Impact on Their Employees, Community and Environment

HOLLY SCHROEDER

President & CEO of SCVEDC

long with Women’s Appreciation month, every March is also B-Corp month. Many people want to partner with, work for, buy from, and invest in companies they believe in. Two Santa Clarita Valley companies have become B Corporations demonstrating commitment to their employees, community, and the environment. B Corporations are for-profit companies, certified by a nonprofit called B Lab. In order to earn the certification, companies must achieve a 80/200 score on B Lab’s stringent assessment, which is split into four parts – Governance, Workers, Community, and Environment. B Corporation Certification balances purpose and profit and is the most influential way to demonstrate credibility, trust, and value in a company. B Corp Certification is the only certification that measures a company’s entire social and environmental performance. The assessment that is completed to become a B Corp evaluates how your company’s operations and business model impact your workers, community, environment and customers. Currently there are more than 4,851 Certified B Corporations, within 153 industries, over 78 countries. The Santa Clarita Valley is home to two of these B Corp Certified Businesses – Neotech Products, LLC and AMS Fulfillment – who implemented B Corp values into their business. Neotech Products is a medical device manufacturer for medically fragile neonates and children – a global leader for disposable products primarily in prenatal intensive care and pediatrics. The team at Neotech takes a new device at conception, engineers it, manufactures it, develops it, tests it, and then sells it. Craig McCrary, President of Neotech, stated Neotech’s catch phrase is “Making a difference, to the nurses, to the parents, and to the children.” Craig explained that when he and his team learned about being a B Corp, they were surprised that their company was already acting as one before they even knew what it was. Neotech had been implementing charitable initiatives, using tree-free paper to reduce waste, and serving different types of communities, such as underserved patient population and local county hospitals. AMS Fulfillment is a multi-channel, highvolume shipping, and scalability 3rd party

fulfillment services company with over 80 clients across numerous industries. Tony Shepherd, CFO of AMS Fulfillment and Green Team Lead Representative stated, “Businesses that are doing good and using business as a force of good are under the flag of a B Corp Certification.” Tony explained that the owners of AMS Fulfillment founded the

business on B Corp principles – being socially responsible, doing good by the local community, and doing good by the workforce. Listen to the full conversation between Craig McCrary of Neotech Products and Tony Shepherd of AMS Fulfillment via our website, www. scvedc.org/podcast 

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M AY 2022

A Weekend Full of Local Hidden Gems

BY EVAN THOMASON

Signal Contributing Writer

t is no surprise that the most loved attractions that locals boast about are Six Flags Magic Mountain or summer nights under the stars at events like Concerts in the Park. However, when friends and family are visiting, it is the perfect time to become a tourist in your own town by booking a hotel room at one of our area hotels and discovering local hidden gems that you might not have visited before! For those up for the challenge of a weekend of discovery, your local travel experts have provided an itinerary for you to indulge in and explore.

Day 1

Make Old Town Newhall your jumping off point and once you are checked in at Hotel Lexen, start off with breakfast at Egg Plantation or Way Station Coffee Shop. Both offer delicious options and are filled with tourists and locals alike! Your guests will be impressed with Hotel Lexen, a new boutique hotel, in the heart of Santa Clarita’s Arts & Entertainment District. The hotel is just steps away from historic sites and nightly entertainment. If you want to impress your guests, download the Newhall Walking Tour app to give more insight on our City’s history. As the sun reaches its peak in the sky, it’s time for some fun in the sun! A hidden jewel of the Southern California crown, and a hop, skip and a jump for locals, is Castaic Lake which features many of your favorite water and outdoor activities such as fishing, boating, jet skiing, kayaking, swimming and mountain biking. The extensive trail system is open to mountain bikes, equestrians and hikers with a wide variety of potential destinations to discover and explore. These areas offer spectacular overlooks of both

the upper and lower lakes. The summer season includes special events such as Boat Cinema, Moonlight Fishing and more! Once you’ve had your fill of vitamin D, head back to Newhall and enjoy some eclectic shopping, dining and entertainment. Hungry but not sure what you’re craving? Dining options include Maginn’s Pub, Reyes Winery on Main, Rustic Burger House, Brewery Draconum, The Old Town Junction, Newhall Press Room and XRO Churro Bar. In need of some entertainment? Visit the new Laemmle Theatre to watch the latest movies and take in an independent film. If you’re looking to see a live performance, the Canyon Theatre Guild and The MAIN are sure to have a production or comedy show for your enjoyment.

Day 2

Santa Clarita and its surrounding areas boast a wealth of amazing animals and wildlife. The area is home to a number of animal sanctuaries that provide a safe haven for rescued animals. The Gibbon Conservation Center is the only organization in the world devoted exclusively to the study, preservation, and propagation of gibbons, and to edu-

cation of the public about them. With educational tours given every Sunday morning, the Gibbon Conservation Center is a great place for the whole family to enjoy! Once you finish your animal adventure, perhaps it’s time to try some locally crafted beers! With several brewery and microbrewery options, these hotspots also often feature tasty tapas, food trucks and other seasonal fare, making them a nice option for when you want to grab appetizers before a show or sit down to linger over a light meal after a fun event around town. One of our newer breweries, Lucky Luke Brewing Company, is committed to creating a memorable experience and exceptionally crafted beer. Well known for a great variety, including delicious IPAs, stouts, seasonal brews and more, Lucky Luke is a beer-lovers dream. Other options include unwinding at one of our creativity studios or enjoy a relaxing day at the Ivy Day Spa. Another way to destress is to head over to one of Sana Clarita’s paint and sip studios, including Painting with a Twist, to spend time with your visiting friends and family while creating your own works of art. If you’re looking to keep the energy See WEEKEND FUN, page 29

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2022 JOB KILLER BILLS

We have opposed the following bills which we consider as job killer bills. The list includes nine new bills and two carry-over proposals from 2021. We expect several additions to the list as the legislative process moves along.

M AY 2022 AB 2289/ ACA 8 (Lee; D-San Jose) Wealth Tax. Seeks to impose a massive tax increase upon all forms of personal property or wealth despite California already having the highest income tax in the country. This tax increase will drive high-income earners and job creators out of the State as well as the revenue they contribute to the General Fund. AB 1771 (Ward; D-San Diego) Targeted Tax on Certain Home

The bills on this year’s job killer list reflect a lack of appreciation of the economic realities and regulatory challenges employers— and especially small business employers—face as they continue to emerge from the impacts of this pandemic.

Sellers. Seeks to impose a tax—in addition to the capital gains

A shrinking workforce coupled with California’s oppressive legal climate, penchant for overregulation, and continued push for even higher taxes, will hamper the ability of California companies to remain competitive in the future. This year’s job killer list highlights policies that will hurt job creation and will shut down or reduce investment in our economy.”

and constrain the already-limited housing supply.

AB 2095 (Kalra; D-San Jose) Unfair Denial of State Opportunities. Places new onerous administrative burdens on employers by requiring annual reporting of wage and hour data and employee benefits on an employer’s entire United States workforce that will unfairly criticize employers for lawful conduct by publishing that data on the Labor and Workforce Development Agency’s website and using such data to rank employers and deny them state opportunities, and will subject employers to frivolous litigation and settlement demands.

prices paid by consumers for goods and services in California.

AB 2182 (Wicks; D-Oakland) Expansion of Duty to Accommodate Employees and Litigation Under FEHA. Imposes new burdens on employers to accommodate any employee with family responsibilities, which will essentially include a new, uncapped protected leave for employees to request time off and exposes employers to costly litigation under the Fair Employment and Housing Act by asserting that any adverse employment action was in relation to the employee’s family responsibilities, rather than a violation of employment policies. SB 1044 (Durazo; D-Los Angeles) State of Emergency. Allows employees to leave work or refuse to show up to work if employee subjectively feels unsafe regardless of existing health and safety standards or whether employer has provided health and safety protections and subjects employers to costly Private Attorneys General Act (PAGA) lawsuits if they dispute the employee’s decision or need to have another employee take over any job duties. SB 1162 (Limón; D-Goleta) Publication of Pay Data. Encourages litigation against employers based on the publication of broad, unreliable data collected by the state. Undermines employers’ ability to hire, imposes administrative and record keeping requirements that are impossible to implement, and subjects employers to a private right of action and penalties under the Private Attorneys General Act (PAGA).

tax—of 25% on the profits from a home resold within three years after it is purchased. The tax rate is reduced on a sliding scale for seven years thereafter. This will worsen housing unaffordability SB 1301 (Becker; D-Menlo Park) Fossil Fuel Investment Surcharge. Arbitrarily raises taxes on companies that invest in fossil fuel businesses based upon the financing amount. This adds another layer of expenses onto the fossil fuel industry that will significantly increase the costs of doing business, thereby increasing AB 1001 (Garcia, Cristina; D-Los Angeles) Expands CEQA and Hurts Housing. Creates new highly subjective, non-quantifiable and litigation-bait standards in CEQA that will threaten California’s economic recovery and ability to construct much-needed housing. It also removes local government discretion regarding how to analyze and mitigate proposed project impacts, thereby making projects more expensive, harder to build and more likely to be thrown into courts by NIMBY opposition. 2021 carry-over bill. SB 1189 (Wieckowski; D-Fremont) New Private Right of Action for Biometric Information. Creates legal liability for businesses large and small, potentially in the millions to tens of millions of dollars, while not providing any exceptions, such as for the use of biometric data for safety, security, or other reasonable purposes. Also imposes new, untenable restrictions on the use and disclosure of biometric information in a thinly veiled attempt to undermine the California Privacy Rights Act (CPRA) limited private right of action for data breaches. SB 213 (Cortese; D-San Jose) Workers’ Compensation Presumption: Hospital Employees. Expands Costly Presumption of Injury. Significantly increases workers’ compensation costs for public and private hospitals by presuming certain diseases and injuries are caused by the workplace and establishes an extremely concerning precedent for expanding presumptions into the private sector. 2021 carry-over bill. AB 2764 (Nazarian; D-Van Nuys) Livestock Ban. Bans new or expanded commercial animal feeding and processing operations for meat, poultry, eggs, and dairy. Will increase food prices for Californians and force food to be imported from out of state to meet consumer demand.

S A N TA C L A R I TA VA L L E Y B U S I N E S S J O U R N A L · 13

M AY 2022

2022 Board of Directors CHAIR OF THE BOARD DR. CHRIS RAIGOSA - Kaiser Permanente

EXECUTIVE COMMITTEE HUNT BRALY - Poole, Shaffery & Koegle, LLP ANDREA CARPENTER - Logix

BUSINESS COUNCILS

As the third largest city in Los Angeles County, the Santa Clarita Valley Chamber of Com-

merce represents over 65,000-member workforce. We realized we can better serve our business community by having six Business Councils, allowing members to work on issues specific to their area. Our Councils provide a channel for our members to be involved in solving problems, discussing issues, and implementing special projects and events for the benefit of the area being served. Participation offers members the opportunity to prioritize and bring a focus to the business needs of the area, and to take community leadership roles in addressing these needs. It can increase members’ business network, and provide stronger representation on area issues. Also, since area councils exist as industry-specific, participation provides an opportunity for area-specific networking with others doing business.

LATINO BUSINESS ALLIANCE

MARISOL ESPINOZA - Southern California Gas Company Michael Grisanti - Hedman Partners, LLP BECKI ROBB - Princess Cruises

Our LBA council works to promote Latinoowned business as well as relevant issues fac-

NEXTSCV NextSCV is our next generation of leaders

ing our Latino business community. In addi-

and the group aims to develop the next lead-

SANDY SANCHEZ - FivePoint

tion the LBA helps to educate businesses on

ers of the Santa Clarita Valley through per-

JOHN VANCE - Vance Wealth

how to enhance a company’s business efforts

sonal and professional development, civic

with Latino customers and other Latino-

engagement, and network building oppor-

owned businesses.

tunities that ultimately stimulate local busi-

BOARD OF DIRECTORS KAREN BRYDEN - SCV Locations STEVE COLE - SCV Water Agency JASON CRAWFORD - City of Santa Clarita ANDREA DE LA CERDA - Scorpion MATT DIERCKMAN - Colliers International TROY HOOPER - Kiwi Hospitality Partners PATRICK MOODY - Henry Mayo Newhall Hospital DR. IZU OKPARA- Omni Wound Physicians DAN REVETTO - AT&T HENRY RODRIGUEZ - State Farm Insurance LINDSAY SCHLICK - SchlickArt Video & Photography CHRIS SCHRAGE - LBW Insurance Financial Services

GOVERNMENT AFFAIRS The Government Affairs council meets to discuss policy decisions on a local, county, state and federal level. As a member, you are encouraged to attend a meeting and have your voice heard throughout the SCV and take a stance on pertinent issues relative to the business community or your industry in particular.

NON-PROFIT The SCV has a strong philanthropic community with more than 100 locally-based nonprofit organizations that help our community thrive. Our non-profits are a key reason why

ROCHELLE SILSBEE - Southern California Edison

Santa Clarita is a great community and always

G. JESSE SMITH - California Institute of the Arts

looking towards a better future. The coun-

DI THOMPSON - THOMPSON REALTY ADVISORS

cil provides business resources for our local non-profit leaders to help them connect,

nesses and support the mission of the SCV Chamber.

SMALL BUSINESS Small Businesses are at the core of our Chamber’s membership and are the backbone of our economy. The Chamber offers a variety of educational and networking programming to help your small business thrive. The council focuses on three main objectives: Advises the SCV Chamber on small business related issues, programming and networking opportunities; Supports the Chambe’s “Retail Walks” with elected officials; and helps promote the nationwide “Small Business Saturday” program which highlights small businesses on the Saturday after Thanksgiving. If you are interested in join-

DR. DIANNE VAN HOOK - College of the Canyons

grow and learn about valuable information

ing any of our councils or

DENNIS VERNER - Burrtec

so they can successfully meet their organiza-

finding out more please email

tions mission and goals.

us at hello@scvchamber.com

KARINA WINKLER - Holiday Inn Express

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M AY 2022

CELEBRATING SCV BUSINESSES We continue to be so proud of the resilience of our business community in the Santa Clarita Valley. Despite the pandemic and all the challenges we have faced over the last two years, we continue to grow and celebrate our amazing community. From celebrating new businesses opening or marking special occasions and achievements, we have been proud to be part of your celebrations.

Mark your calendars for these upcoming grand opening/ribbon cutting ceremonies. Come out and show your support! Our grand opening/ribbon cuttings are free and open to all to attend. Food, drinks and prizes are offered most of the times!

May 14 | 12:00pm - Lucky Luke Brewing Company 25108 Rye Canyon Loop, Santa Clarita, CA 91355

May 21 | 2:00pm - Perfect Tux 23300 Cinema Drive, Suite 108, Santa Clarita, CA 91355 Do you have a grand opening or anniversary coming up? Email us at hello@scvchamber.com for details about hosting a ribbon cutting ceremony.

GET INVOLVED

Our decision making process is based on our councils developing and recommending positions on a variety of legislative and educational issues impacting business for the consideration of the board of directors, as well as providing valueable feedback to issues each industry is currently facing. We are inviting members to join one of our councils to help strengthen and guide the advocacy, educational and events we currently offer. If you are interested in learing more or being part of any of the below councils, please send an email to hello@scvchamber.com. We currently have the following councils we encourage you to be part of: NextSCV, Government Affairs Council, Small Business Council, Latino Business Alliance and Non-Profit Council. See previous page for descriptions of each council.

Congratulations to Code Ninjas - Valencia on their ribbon cutting. We had a great tour of their services, go check them out. www.codeninjas.com/ca-valencia 25939 The Old Road, Stevenson Ranch, CA 913811

CHAMBER SUPPORTS EFFORTS TO RECALL DISTRICT ATTORNEY GEORGE GASCON The Board of Directors voted to support the Recall Gascon effort as public safety is a key public policy priority for the Chamber, making it one of the first business organizations in LA County to support the recall effort. The recall effort is supported by current and former law enforcement officials and the Santa Clarita City Council was the first city to take a vote of no confidence for Gascon. Over 31 cities in LA County have also issued votes of no confidence in Gascon. More information about the recall can be found at www. recalldageorgegascon.com. The SCV Chamber believes our businesses – from local mom and pop shops to larger companies – need to feel safe as they

We joined Mayor Laurene Weste at Eternal Valley Memorial Park for their grand opening of the new garden of Artsakh and monument commemorating the statue of Tatik and Papik.

operate, especially coming out of the pandemic. The Chamber takes public safety seriously and we need a serious District Attorney to protect our businesses and community.

M AY 2022

S A N TA C L A R I TA VA L L E Y B U S I N E S S J O U R N A L · 15

UPCOMING EVENTS Government Affairs Council May 10 | 10:30am Join us to hear about what issues our business community are facing. Elected officials and their staff will give updates from federal, state and local offices. This is a great opportunity to hear what advocacy the Chamber is doing for you and also to find out how you can bring the issues you care about for us to assist you with. Our massive grassroots alliance is comprised of organizations locally and throughout the country who help strengthen our advocacy efforts and ensure our advocacy efforst are successful. Email hello@scvchamber.com to find out how to attend or submit an issue you are facing.

Business After Hours Mixer at Valencia Acura

May 18 | 5:30pm

Our annual mixer at Valencia Acura is back in May. Come join in the celebration as we hold a ribbon cutting ceremony to commemorate their 25th Anniversary! Join professionals from across the Santa Clarita Valley for networking, food and drinks! Get back into the mix and meet new faces as well as catch up with old connections!

I-5 North County Enhancements Project Community Virtual Briefing

May 24 | 11:00am

In partnership with the SCVEDC we invite you to join us as we receive an update on the I-5 North County Enhancements Project from LA Metro. Please send your questions in advance to hello@scvchamber.com. The I-5 North County Enhancements Project extends from the State Route 14 (SR-14) interchange in Santa Clarita to just south of Parker Rd in Castaic. This is anticipated to be a 5-year construction project to enhance operational and safety features along 14-miles of the I-5 freeway, primarily through the addition of 14-miles of carpool lanes in each direction. Construction began in early November of last year, and the project will require construction activities that will impact traffic flow at various locations of the alignment during various phases of the 5-year duration. Certain work will require closures of lanes, on-ramps, off-ramps, as well as a one-night full freeway closure for demolition of the freeway overpass at Weldon Canyon Road.

Business After Hours Mixer at SCV Senior Center

June 15 | 5:30pm

Our June mixer is at SCV Senior Center, if you have ever been to an event there you know you wont want to miss this! Join professionals from across the Santa Clarita Valley for networking, food and drinks! Get back into the mix and meet new faces as well as catch up with old connections!

To find out more information about these events or any other upcoming programming and to register go to:

www.SCVChamber.com/Events

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S A N TA C L A R I TA VA L L E Y B U S I N E S S J O U R N A L · 17

BLACKHALL STUDIOS OSCAR VIEWING PARTY

We joined with Blackhall Studios Santa Clarita in celebrating the 2022 Oscars with a live Oscars viewing party held at The Old Town Junction in downtown Newhall. The event also resulted in support for the Boys and Girls Club of Santa Clarita through the contribution of a trip for youth to experience the newly completed Academy Museum of Motion Pictures based in Los Angeles. The Atlanta-based Blackhall Studios has proposed to build a new studio campus in Santa Clarita, helping to further solidify the City as Hollywood North. Blackhall studios is predicted to generate 2,400 permanent onsite positions, and to help catalyze a redevelopment of the North Newhall corridor.

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M AY 2022

The Missing Piece Between Plan and Profits KEN KELLER

SCVBJ Contributing Writer

he missing piece between any plan and desired results is known as execution. Companies consistently falter at this, the art of actually getting things done. Typically, the CEO and team invests time to create what they think is a plan for the year ahead and soon discover that agreed upon goals are not being achieved, and no one is stepping up to take the responsibility for the shortfall. Reality is that no plan is worth anything unless it includes who, what, when, where and most critical, how the plan is going to be implemented. Plan progress needs to be monitored regularly and people need to be held accountable for wins and misses. I’ve identified six elements that show how to improve the likelihood of successful execution. The first is simple: what are the goals the company is trying to achieve? If new clients, how many, over what time frame? If trying to get more clients to buy more from you, again, how many are you targeting and what is the goal you want to achieve, in the aggregate and by client? Crystal clear goals matter. Second, what is the strategy? Strategy speaks as to how the goals will be achieved. It is how the company will win. Strategies should not be kept secret. The third is a failing in communication. Most companies are interested in a growth strategy but in my experience have not taken the time to develop the clarity required to gain internal alignment and buy-in from all stakeholders. Why is this critical? All employees need to understand what the goals are; what the strategy is and the role and responsibility they have for its successful implementation. Combine a lack of understanding with half-hearted commitment up and down and across the company, and the strategy is negated before the planning session ends. Nodding heads is no buy-in. Fourth, the roles of each department

No plan is worth anything unless it includes who, what, when, where and most critical, how the plan is going to be implemented.

and individual are not clear and often, the responsibility is diffused. As an example, I’ve heard department managers in support departments scoff at the idea of helping sales achieve revenue goals when the top performing salespeople were to be rewarded with an exotic island trip. “Why should I lift a finger to help them? I’m not getting a paid vacation!” is what I heard. The divide between office/warehouse; office/factory floor; or headquarters /field is walls and wedges that lesson chances of success. Fifth, execution requires executions, meaning, when someone fails to do what they have been told to do, and are being paid to do, there must be a consequence. Companies fail to address under-performing employees at the very first sign of ignoring their responsibilities and the behavior becomes acceptable. This means that unacceptable behavior becomes endorsed. Holding managers and

employees to task is essential. Finally, companies often set goals and create strategies without the necessary resources available to move ahead. For example, salespeople are told they must add new clients every month. But the company lacks a prospecting system that generates quality leads. By simply asking the question “What do you need to succeed?” the CEO can make informed decisions about when, where and how much to invest in resources for the plan to be executed. Ken Keller is an executive coach who works with small and midsize B2B company owners, CEOs and entrepreneurs. He facilitates formal top executive peer groups for business expansion, including revenue growth, improved internal efficiencies and greater profitability. He can be reached at Ken.Keller@strategicadvisoryboards. com. 

M AY 2022

SCV BUSINESS VOICES Are all the pieces of SCV BUSINESS VOICES your financial future Understanding Social coordinated into one holistic plan? Security Benefits IVY PIERSON

Founder and Investment Advisor Representative Pierson Wealth Management

rom market volatility and inflation to healthcare planning and taxes, it is important to have a coordinated, comprehensive plan in place for retirement today. Pierson Wealth Management is dedicated to helping individuals build a holistic strategy to minimize taxes, maximize savings, and make money last throughout retirement. People often have questions along the way, and we are committed to providing answers to offer peace of mind. Q: When should I start taking Social Security benefits? Is it better to hold off? A: Many are tempted to wait longer to earn a larger monthly payment. This decision can significantly impact whether your money will last you throughout retirement, so it is important to make an informed choice. However, the answer varies for each individual. Although holding off until age 70 is beneficial for some, it is imperative to consider your additional income sources, financial needs, health, spousal benefits, and life expectancy. Don’t forget to consider the impact your decision has

on taxes. Making an informed decision that is right for you can mean the difference of tens of thousands of dollars of income in your lifetime. Consult with your financial professional to determine what is best for your personal situation. From market volatility and inflation to healthcare planning and taxes, it is important to have a coordinated, comprehensive plan for retirement. We are dedicated to helping individuals build a holistic strategy to minimize taxes, maximize savings, and make money last throughout retirement, while answering their questions along the way. If you have questions regarding your retirement income planning options, reach out to us at (661) 297-7566 or submit your questions to Ivy@PiersonWealthManagement. com. Pierson Wealth Management is located at 28368 Constellation Rd., Ste. 396, Santa Clarita, CA 91355. Securities and advisory services offered through Cetera Advisors LLC (doing insurance business in CA as CFGA Insurance Agency LLC), member FINRA/SIPC, a broker/dealer and a Registered Investment Adviser. Cetera is under separate ownership from any other named entity. CA Insurance Lic# 0C92500. 

Ivy Pierson, CEP, MBA

Founder & Investment Advisor Representative

Prosperity with Confidence Contact us today to book a 20-minute introductory phone call to discuss your situation, goals and needs. We look forward to helping you pursue your goals and objectives. 28368 Constellation Rd Unit 396, Santa Clarita, CA 91355 (661) 297-7566 (661) 263-9958

PiersonWealthManagement.com Securities and advisory services offered through Cetera Advisors LLC (doing insurance business in CA as CFGA Insurance Agency LLC), member FINRA/SIPC, a broker/dealer and a Registered Investment Adviser. Cetera is under separate ownership from any other named entity. CA Insurance Lic #OC92500

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JOIN VIA NOW! With membership at the heart of the organization, creating value is an ongoing focus. Members receive special member rates for programs, training and events, and discounts on sponsorships at VIA-branded signature events. Perhaps more importantly, members can realize a competitive advantage in developing business within the area’s industrial centers. Since 1981, VIA has collaborated with regional organizations to form strategic partnerships that expand its focus and networking capabilities. By strengthening areas of inﬂuence, VIA, at times, has reached beyond the valley’s borders to create greater value for members.

SPONSOR SPOTLIGHT

Annually, VIA creates, produces, and delivers a dynamic, engaging, and actionable leadership program to a select group of existing and emerging business and community leaders! This year, we surveyed your needs, and you generously responded with topics you want to dive into and discuss with subject matter experts and the program participants. We’ll tee up in-person sessions that explore subjects you want to discuss: the importance of strategic planning and resource allocation, thinking out of the box and creating realistic and relevant goals, inspiring people to achieve phenomenal results, making sound decisions by deﬁning the problem and addressing risk, and then mitigating it. Community subject matter experts will lead these sessions. They will deliver meaningful and relevant leadership and management content through coaching, mentoring, teaching, facilitated discussions, practical exercises, and group sharing with the program participants. The participants will leave each session motivated to act personally and in their businesses. The program series kicks oﬀ in August and ends with the cohort recommending a solution to one of our community’s business challenges to the VIA membership. Registration starts in June.

Commercial Accounts Eligible For Rebates And Free Facility Survey The Valley Industry Association is very excited to announce our 23rd annual evening of celebration and recognition. We invite you to join us on Friday, November 4th for the 2022 VIA BASH! Themed “MIDNIGHT IN MARRAKESH,” the event will transform the Grand Ballroom at the Hyatt into an exotic Moroccan paradise. Come help us celebrate our members and the business community, and enjoy the extraordinary entertainment planned for the event. Cocktails at 6:00, Dinner at 7:00, followed by music and dancing. Sponsorships are available and range from $7,500 to $2000. Individual tickets are $150 each. To reserve or for more information, contact Kathy Norris in the VIA Oﬃce: (661) 294-8088 or kathy@via.org. See you there!

A DVO CATE • EDUC ATE • INNOVATE

SCV Water oﬀers rebates for residential accounts as well as business customers including schools, HOAs and large landscape accounts.

» »

Business customers can take advantage of $3/ square foot rebates for turf replacement, plus smart controllers and more. Residential rebates are available for lawn replacement, smart controllers, soil moisture sensors and pool covers.

Visit https://yourscvwater.com/save-water-money/#_rebates to learn more. Also, commercial customers can call for a free Commercial Facility Survey, where our contractor, WaterWise Consulting, will check for leaks, install water saving devices, and share information on eligible product rebates such high-eﬃciency toilets. Call 888-987-9473 for your free survey. For more information on this free service, visit https://yourscvwater. com/business/.

VISIT VIA.ORG

M AY 2022

Advocate Educate Innovate

LET VIA BE S A N TA C L A R I TA VA L L E Y YOUR CATALYST VIA BE YOUR FOR LET CHANGE

CREATED IN

1981 OVERVIEW

CATALYST FOR

CHANGE

VIA is 40+, but we look a lot younger than that.

Hi!

VIA’s communication conduit reaches to members and beyond, keeping the business community up to date on important subjects.

You’ll never meet nicer people than VIA members and you never know who you’ll meet there. New opportunities & relationships are always available. Who do you want to meet? Let VIA help. VIA is proud of our excellent relationships with legislators and elected officials. Local, State & Federal officials join every VIA meeting and event offering the opportunity for VIA members to meet and talk with them regularly.

ADVOCACY

NETWORKING OPPORTUNITIES Best luncheon events in the SCV - Always a relevant topic, great speaker and an excellent networking opportunity. Every single month.

100

We advocate on behalf of our members and the business community, working actively with legislators for a positive business climate.

EDUCATION

B U S I N E S S J O U R N A L · 21

CEO FORUM HOSTED 100 guests to discuss important topics affecting business and industry.

HART DISTRICT | COC VIA has strong connections to the education community. 8 SCHOOLS + CHARTER All eight area high schools and several charter schools partner with us for Connecting to Success. Valencia West Ranch Hart Saugus Castaic

Golden Valley Canyon AOC Bowman

The best event in the SCV honoring our members for their successes throughout the year. Plus a little Led Zeppelin or Rat Pack to break in those dancing shoes.

SCHOOLS AND BUSINESS VIA has the support of the Hart District for our endeavors to build a bridge between schools and business.

28368 CONSTELLATION ROAD • SUITE 360 • VALENCIA, CA 91355 • (661) 294-8088

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What’s the Value of Your Business? BY PAUL RAGGIO

SCVBJ Contributing Writer

sat through several meetings as the interested buyer with owners wanting to sell their companies to my corporation. I was a business unit president, and one of my growth strategies was to acquire companies that could shore up a gap in our core competencies, open new or expand upon current markets, or capture more market share in our existing market. The concept is relatively simple to understand. However, the process of closing a deal is arduous. The difficulty centers on determining the value of the seller’s company and the buyer’s risk sensitivity in achieving their return on investment. Over time I came to realize owners often overvalue their companies. I certainly understand why. They put a lot of sweat equity into their business, and they have a loyal customer base and sellable products or services. They spent years building their businesses, have pride in what they’ve grown, and are emotionally attached to the organization and its people. A buyer’s interest, though, is minimizing risk and maximizing return. With a high degree of confidence, they want to know how long it will take for them to earn back the money they invest and what the future return will bring. Imagine buying a used car. The outside looks beautiful. No dents and scratches appear, and it has a remarkable, dazzling sheen. The prudent, prospective buyer will always check under the hood and assess how well the car runs and many more lifetime miles. The more faultless, the higher the value. The same is valid for acquiring a business. A prudent, prospective buyer will want to check under your company’s hood and assess how well the business is running and for how long, and the growth potential. Like the used car, the more pristine the business, the higher the value.

Of course, the first thing a buyer will check is the company’s financial health. How much money is the business earning, what are its capital investments, what debt does it has, and how does cash flow through the company. A lack of fitness in any one of these areas may pop up as a red flag that, and until resolved, discounts the company’s value and diminishes a buyer’s interest. There are several other factors buyers evaluate that are often overlooked by sellers. • How much life does the company’s core product or service have in the marketplace, and can it retain and grow its market share? •

How dependent is and managed effectively, and are qualified and experienced leaders and managers in place, and for how long?

I’ve written in the past for a company to be successful, it must be sustainable, predictable, stable, consistent, and emotionally connected. To sustain its success, it must master five disciplines: strategy, mission, business development, people, and execution. Responses to anticipated buyer questions may expose vulnerabilities in the company and provide the focus for future goal development in one or more of the five disciplines. A constant, sys-

tematic, and disciplined improvement mindset creates value in the company. Determining your company’s value must be a vital task and starts the planning cycle for the subsequent year’s business and multi-year strategic plans. As an owner, you retain the most leverage in negotiating any mergers or acquisitions with other interested parties when you understand your company’s value. This understanding relies on your ability to articulate responses to a buyer’s questions about what’s under your company’s hood and how confident they are of your answers. In any merger or acquisition proposition, the seller wants to maximize their company’s value, and the buyer wants to minimize their risk and maximize their return. Sellers who use a very deliberate and thorough valuation process, then work on under-the-hood areas that need improvement will maximize their value and be able to negotiate very favorable terms whether being merged with or acquired by another entity. This is how you lead, think, plan, and act. Now, let’s get after it! Retired Col. Paul A. Raggio is co-owner, with his sister Lisa, of One True North INC Leadership and Business Coaching Solutions. For more information, visit onetruenorthcoach.com. 

M AY 2022

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OSTRICHES

Continued from page 9

public for educational tours, teaching visitors about an ostrich’s life cycle, from egg to table, as well as giving them an opportunity to get up close and personal with some of these large birds for feeding time. “It’s truly amazing to watch a youngster walk up and stare up at an 8-foottall bird — it just blows their mind,” Royce said. “And it’s cool to introduce these magnificent creatures to different human beings.” It’s been a gratifying experience for Royce, who’s introduced people, who’d never even seen a chicken, to such large and unique birds, he added. “What sets us apart from other ranches is our willingness to share … and we’re willing to teach you all about the animals while you’re here,” Royce said. Grace Pullman and her kids stumbled upon the ranch when searching for a nearby market, an accident Pullman said ended up being the highlight of their weekend. “You can tell he just loves what he does and his love for the ostriches is genuine,” Pullman said of Royce, who gave her family their tour personally. “These birds are just such odd, yet incredible creatures. The kids really enjoyed learning about them, and we will certainly be back.” The ranch’s mercantile not only sells ostrich products, such as chicks, both hatching and food eggs, as well as ostrich feathers and oil, but also local raw honey, orchard products, hand-crafted rustic decor, and unique souvenirs and gifts. Ostrich oil is one of their more unique products, which has been used for centuries by Egyptian, Roman and African cultures as a topical skin treatment, as it is similar to a human’s natural oils and is very high in omegas, which have anti-inflammatory properties, Royce explained. The family is constantly working to grow the ranch, such as with the archery and tomahawk range and the cherry orchard, which they hope to have open to the public for private picking tours by 2022, as well as their outdoor event venue and campground, which has a newly setup Sioux teepee available to camp in.

Lou Royce checks ostrich eggs in an incubator at Quail Run Ranch. PHOTO BY DAN WATSON / THE SIGNAL

The ranch is also now offering horse boarding and hopes to also soon open a farmer’s market to sell fresh produce. Quail Run Ranch offers 30-minute guided tours to the public for $5 per person via appointment, as well as other

amenities. The ranch, located at 44380 Shaffer Road in Lake Hughes, can be reached by calling (661) 724-1592 or emailing quailrunostrichranch@gmail. com. For more information, visit quail runostrichranch.com. 

Amazing Facts about Ostriches

• Ostriches are the world’s largest bird. They can weigh as much as 320 pounds and grow up to 9 feet tall.

• Whereas most birds have three to four toes on each foot, ostriches uniquely only have two toes.

• Ostriches can’t fly, instead they run. They are the fastest runners of any birds or other two-legged animal. They can sprint at 43 mph, covering up to 16 feet in a single stride, but they are also capable of running at 30 mph for 10 miles at a time, making them one of the best long-distance runners in the animal kingdom.

• While ostriches have three stomachs, they don’t have any teeth, instead they use pebbles to help them grind up their food in their gizzards. In fact, an adult ostrich carries more than 2 pounds of pebbles in its stomach.

• Ostriches have incredibly strong immune systems, making them highly resistant to viral infections. • Ostrich eyes aren’t just the biggest of any bird — they’re the biggest of any land animal. They also have three sets of eyelids.

• Ostriches don’t bury their heads in the sand! This myth most likely began from their defensive way of lying low at the approach of danger, pressing themselves low to the ground to try to be less visible, which from a distance, may look as if their heads are buried in the sand. 

M AY 2022

S A N TA C L A R I TA VA L L E Y B U S I N E S S J O U R N A L · 25

Sales: Building a Relationship and Listening BY PAUL BUTLER

SCVBJ Contributing Writer

hen I was a kid, one of my best friends Mitch said I’d be a good salesman because I could: “Talk the hind legs off a donkey.” I guess what Mitch was alluding to was that good salesmen must be good talkers. I don’t necessarily see the correlation though between the volume of words used and the selling of a product or service. In fact, I’ve found the best sales people tend to listen twice as much as they speak — maybe that’s why we were created with two ears and just one mouth. Isn’t the science of selling really just the art of listening? As a business owner and therefore by default a salesperson I’ve found, if I really listen to what the buyer needs, I tend to sell. When a buyer believes they’re understood they’re more open to listening how our products and services can serve their needs. We sell by serving. Isn’t this the same exchange we see in a doctor’s office? What does a good doctor do? They diagnose before prescribing. They listen first. As a staff training and leadership development company we’re often asked why we don’t offer sales training. We believe sales training is no more complicated than learning to listen. We believe most sales training is — hmmm … what’s that word that begins with the letter “B” and has two syllables? Oh yes, “Baloney” that’s it! The language used between most sales people is so aggressive and selfcentered. Only last week we heard someone say: “As soon as we’ve captured the sale, I move on to the next pursuit.” As a potential buyer, I don’t want to be captured or pursued? Yuk! In commission-only sales, we often hear the phrase: “You eat what you kill!” Oh my gosh — so not only am I being pursued as a buyer and they’re trying to capture me but now someone wants to kill and eat me!

Mediocre sales people talk of “pipelines” and “qualifying prospects” whereas conversely, I hear highly effective sales people talk of “understanding needs” and “service solutions.” What drives two different approaches to the same endeavor? I fundamentally believe there are two types of sales people — those who care about people and those who don’t. Selling is a relational transaction and people like to do business with people they like. If I trust someone and I sense they have my best interests at heart I am more open to buy from them. The sales transaction really becomes one of seeking to understand the needs of another. Selling and buying are really a symbiotic relationship — they’re two sides of the same coin when done well. Nowhere are the two extremes of selling perhaps more amplified than on the used-car lot. Recently our son Henry needed to buy his first car on the eve of starting his first full-time job just 7 days after graduating university. We went to a number of used-car lots many of them in our own backyard right here in Awesometown. The biggest problem we faced was used-car sales people pursuing us to capture a sale. Henry and I mastered the “fast-walk” to outpace most of them. We found few of them actually really listened to what

Henry wanted and didn’t want. They were locked into the pursuit; the landing of the sale and probably wanted to kill so they could eat. The problem was the stench of that mindset was self-evident in their selfishness. Frustrated, we headed back home for a nice cup of tea and within minutes Henry found the car he wanted on this thing called the “world-wide-web.” We traveled 45 minutes down to Woodland Hills and boy did we get a much different experience there! It was still a used-car lot but this young salesman who couldn’t have been much older than Henry and therefore hadn’t been poisoned by all the stupid sales training techniques simply listened and then he listened some more. He answered all the questions Henry had and the ones he didn’t know the answer to he found out quickly and didn’t give us any … what’s the word again? Oh yes, “baloney”. So just as Henry and I found out recently on a few Californian car lots, my conclusion is: we best sell when we most serve. Paul Butler is a Santa Clarita resident and a client partner with Newleaf Training and Development of Valencia. For questions or comments, email Butler at paul.butler@newleaftd.com. 

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REYES

Continued from page 6

However, as Reyes’ dreams tend to do, this one soon evolved into a commercial enterprise, now producing about 45,000 bottles per year, and shipping them all over California, primarily, but with many wine club members in other states. “We probably have a couple hundred thousand bottles of wine in inventory,” he said. The Reyes Winery now produces at least 15 varieties of wine, including its unique “Amber,” and Reyes Wines have garnered more than 250 awards for excellence. “We have won double-golds, golds, silvers, etcetera,” he said. “I’m very proud of that.” Reyes said his Winery On Main restaurant and rooftop tasting room “was a vision I had for a long time. It took five years to buy the land, build and open. I originally thought I’d lease the building out.” But, influenced by Covid, the vision evolved into the tasting room/restaurant as it serves today, with a capacity of 115 on the rooftop and 85 in the main dining room. “It’s been a challenge,” he said. “There were a lot of hurdles to overcome. But I want it to become an icon in Newhall.”

Always Learning

Reyes noted that self-actualization is important, once the more urgent needs in life are satisfied. And, thus, he pursued and received his B.A. in Business Administration at age 45, and his Mas-

In 2022, Reyes bought land in Agua Dulce with the intention of creating a small a small vineyard, producing ultra-premium wines for family and friends. PHOTOS BY CHRIS TORRES / THE SIGNAL

ter’s in Business Administration, Global Management at age 51. And, after that, he started taking painting classes, which has evolved Robert, himself, into quite an accomplished painter, with his art displayed at both the winery and Newhall business. “I’ve been painting for more than 18 years now,” he said.

SCV and Beyond

The Reyes Winery has hosted multiple

fundraising events for local nonprofits, and the family has been a sponsor for others. These efforts have benefitted the Zonta Club of SCV, Make-A-Wish Foundation, American Cancer Society, Henry Mayo Newhall Hospital, Single Mothers Outreach, and Circle of Hope. This philanthropy will continue, and Reyes’ future plans include reactivating the hike/ brunches at the winery, which were suspended during Covid restrictions. “But frankly, I would like to slow down some,” he said. “I’ve actually turned down a couple projects recently. It’s more important to travel, paint, enjoy life. I was going to the studio to paint once a week, and I’m thinking about getting back into that real soon.” But there is one other important goal. “We have a house in the Dominican Republic, and have always traveled there,” Reyes added. “I would like to build an orphanage there, to bring some education and normalcy to kids who are disregarded by life in general.” For more on the Reyes Winery in Agua Dulce, visit reyeswinery. com and for Reyes Winery On Main, visit reyeswineryonmain.com. 

S A N TA C L A R I TA VA L L E Y B U S I N E S S J O U R N A L · 27

M AY 2022

Old Town Newhall Update

isitors and residents alike will enjoy a night out in Santa Clarita’s premier arts and entertainment district of Old Town Newhall. It is the perfect place to experience the rich western heritage of the City, while also discovering the hottest restaurants, bars, tasting rooms and live entertainment venues. Try something new and make your way down to Main Street to eat local at one of the newly opened restaurants. If you’re a fan of local wines and delicious charcuterie boards, stop by Reyes Winery on Main. Not only does this restaurant offer a wide variety of foods, but they also offer the City’s first rooftop tasting room that overlooks Old Town Newhall. You’ll be sure to enjoy a great drink and beautiful City views. For burger and whiskey lovers, Rustic Burger House is the place to be. This brand-new gastropub sits on the corner

of Lyons Avenue and Main Street and offers a variety of American food, crafted cocktails and a whiskey club! Directly across from the Laemmle Theatre is the newest restaurant to open — Maggin’s Pub. Step into a traditional, cozy Irish pub with a wooden bar and pennants strung across the ceiling. Whether you’re watching your favorite Dodger game or spending time with friends, this new location will be perfect for a night out on the town. For those who enjoy live theater, step into The MAIN! The City’s multi-use arts center is home to variety nights, movie screenings, plays, workshops, visual art and so much more! This location also hosts a local art gallery in the lobby and is a venue for events and film productions. Every month, The MAIN offers an eclectic blend of shows that are both free and affordably priced that will en-

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tertain attendees of all ages. Currently, the MAIN is featuring their newest production, The Amish Project, presented by Hope Theatre Arts. Be sure to check out SENSES Block Party in Old Town Newhall every third Thursday of the month! This event brings live music, food trucks, themed activities and adult beverages to Main Street each month until October. Grab your family and friends to dance the night away and enjoy a bite at one of the many local restaurants or food trucks! In May, the SENSES Block Party brings video games to life! Don’t miss your chance to race along the Rainbow Road at the Nintendo-themed block party. For more information about restaurants or businesses in Old Town Newhall, please visit OldTownNewhall.com or VisitSantaClarita.com. 

28 · S A N TA C L A R I TA VA L L E Y B U S I N E S S J O U R N A L

HOSPITALITY

Continued from page 7

The shortages are pushing restaurants to restrict hours, increase wages and offer signing bonuses, even with entry-level jobs. McDonald’s, for one, has raised pay levels 10% at corporateowned restaurants in an effort to hire 10,000 workers. Some employers are offering benefits like limited health care and underwriting college tuition to attract new employees. Hotels are feeling the effects of the labor shortage as well, though to a somewhat lesser degree. Measures such as cutting back on housekeeping services have alleviated some of the pressure. Technology also continues to fill a gap; mobile apps and chatbots, for example, allow guests to self-serve on more services than ever. Protecting employees will remain the priority. Employers should monitor potential disruptive changes to workers’ compensation insurance. Many states are considering new presumption rules that would allow claims that assume an infectious disease was contracted at work. As a result, hospitality businesses will focus on improving working conditions not only to attract workers but reduce risk in the process.

Technology Deployment — and Cyber Risk — Will Increase

M AY 2022

Protecting employees will remain the priority. Employers should monitor potential disruptive changes to workers’ compensation insurance.

Organizations need to put safeguards in place, from firewalls to employee training. They also should talk to their insurance broker to ensure they have adequate cyber insurance coverage. Jumps in claims, especially for ransomware, have tightened capacity and are likely to raise rates 20% or more.

Hotels Will Need Business Travelers To Recover Completely

A full recovery in lodging? Thy name is “business travel.” Hospitality’s dependence on technolBusiness travel drives an inordinate ogy is growing, but it’s a double-edged amount of the hospitality industry, sword. particularly hotels — and hotel revenue Technology is transforming point-offrom business travel is expected to drop sale systems, improving sales, inventory an astounding $59 billion in 2021 comand cash flow. It has also proven to be an excellent means to provide employee pared to the pre-pandemic levels of 2019. training. Large business meetings and convenWithout the ability to physically serve customers, many restaurants relied upon tions have slowed to a trickle for the foreseeable future. To attract business technology to survive, through delivery meetings, hotels have tried turning apps and ghost kitchens, turning their themselves into a hub from which events sit-down operations into delivery powand local travel extend, instead of keeperhouses. ing everything within the hotel. CombinBut the reliance on technology brings ing business with pleasure is another risk. Malware, phishing and other cysuccessful angle, creating packages that bercrimes are common. In the second encourage business travelers to stay lonquarter of 2021, attempted online fraud ger at the hotel. rose 156% year-over-year in travel and As a result, the industry’s nightly revleisure businesses; the sector had 13 major cyberbreaches in the last three years enue per available room during the sumalone. mer met or exceeded pre-COVID levels

in 70 markets. On a year-to-year basis, it’s still at 60% of 2019’s highs, but much of the industry has entered recovery mode. The creative strategies have helped with some recovery but have risks of their own, and hotels still rely upon high levels of business travel. Business income coverage is expected to rise 10% in 2022, with carriers tightening terms and seeking rate increases.

Moving Forward in 2022

The COVID-19 pandemic remains the industry’s biggest obstacle to recovery. Owners and operators have found ways to attract customers through marketing, tech investments and adherence to safety measures. But even those businesses that are doing well are still challenged to find workers to keep operations at full throttle and expand. The challenges before the hospitality industry will remain formidable in 2022. The pandemic, labor shortages and weather-related disasters aren’t going to disappear, nor will cybercrime. Proper risk management and the right insurance protections will be key in separating successful hotels and restaurants from those that struggle. A trusted advisor — a good insurance broker — will help hospitality businesses seize opportunities that competitors can’t. 

S A N TA C L A R I TA VA L L E Y B U S I N E S S J O U R N A L · 29

M AY 2022

WEEKEND FUN

Continued from page 11

high, head over to the Westfield Valencia Town Center! Grab a bite to eat at one of the newer restaurants like Slaters’ 50/50 or Crab n’ Spice before you head over to The Canyon Santa Clarita to see some of your favorite artists, cover bands and more!

Santa Clarita has endless opportunities and you’ll always find hidden gems here in town. Don’t forget to follow Visit Santa Clarita on your social channels for daily inspiration on your next in-town getaway. For more information about what to do in Santa Clarita, visit VisitSantaClarita.com 

THE LIST: S anta C larita V alley H otels rank

Name

Hyatt Regency Valencia

# Rooms

year built

accomodations

contact

website

244

1998

Polished rooms feature free Wi-Fi, flat-screen TVs and coffeemakers. Upgraded rooms have mountain or pool views, and/or access to a shared terrace. Suites add separate living rooms. 12,000 square feet of meeting space. Polished California restaurant.

24500 Town Center Dr., Valencia (661) 799-1234

bit.ly/3F6RfNP

Hilton Garden Inn Valencia Six Flags

152

2007

Four conference/ballrooms. $13.95 restaurant buffet. Amenities: free Wi-Fi, mini fridge, microwave, business center, pool, fitness center.

27710 The Old Rd., Valencia (661) 254-8800

www.hiltongardeninn3.hilton.com

Embassy Suites Valencia

146

2007

4,456 square feet of flexible meeting room space. Amenities: free Wi-Fi, business center, fitness room and pool Complimentary evening reception and made-to-order breakfast.

28508 Westinghouse Pl., Valencia (661) 257-3111

bit.ly/3LCsr2x

Courtyard Valencia

140

2007

Boardroom for up to 10 people and meeting room for up to 50. Onsite catering available, plus restaurant and bar for breakfast and dinner. Free Wi-Fi and business center. Other amenities: heated outdoor pool, whirlpool and fitness center.

28523 Westinghouse Pl., Valencia (661) 257-3220

www.marriott.com/bursc

Hampton Inn Santa Clarita

128

1987

Currently one meeting room for up to 30 people, which will become a boardroom after renovation is completed. Free Wi-Fi, parking, breakfast, fitness room and pool.

25259 The Old Rd., Newhall (661) 253-2400

bit.ly/3y8gEoM

Rodeway Inn Magic Mountain Area

120

1989

Free Wi-Fi and continental breakfast. Outdoor pool, laundry facilities and pet-friendly.

31558 Castaic Rd., Castaic (661) 295-1100

bit.ly/3kBq0BD

Holiday Inn Express Valencia

118

2002

Two meeting rooms available for up to 50 people. Complimentary hot breakfast buffet. Free Wi-Fi, business center, outdoor pool, whirlpool, microfridge and fitness center.

27513 Wayne Mills Pl., Santa Clarita (661) 284-2101

bit.ly/3s6gBGc

La Quinta Inn & Suites Santa Clarita

112

2006

Free parking, Wi-Fi and breakfast buffet. 100% pet-friendly and 100% non-smoking. Outdoor, heated pool open year-round. Business center

25201 The Old Rd., Stevenson Ranch (661) 286-1111

bit.ly/3MJNhNQ

Extended Stay America Los Angels/Valencia

104

2000

Free Wi-Fi and grab-and-go breakfast. Fully equipped kitchen and on-site guest laundry available.

24940 W. Pico Canyon Rd., Stevenson Ranch (661) 255-1044

bit.ly/38FFWA2

Comfort Suites Near Six Flags Magic Mountain

100

1997

Free hot breakfast, weekday newspaper and Wi-Fi. Amenities: Business center, outdoor heated pool and whirlpool, fitness center.

25380 N. The Old Rd., Stevenson Ranch (661) 254-7700

bit.ly/39kTTDJ

Residence Inn Santa Clarita

1997

Boardroom for up to 8 people, 5 meeting spaces for up to 150 people. Full kitchens in suites. Pet friendly. Free Wi-Fi, parking, breakfast, heated outdoor pool, whirlpool and fitness center. Shuttle service within 5 miles.

25320 The Old Rd., Santa Clarita (661) 290-2800

bit.ly/39lVRDQ

Fairfield Inn Santa Clarita

1997

Shared meeting space with Residence Inn. Free Wi-Fi, parking, breakfast, outdoor pool, whirlpool. On-site coin-op laundry and pet friendly.

25340 The Old Rd., Santa Clarita (661) 290-2828

bit.ly/3LyPYS2

Days Inn Castaic

N/A

Free Wi-Fi, breakfast, business center and laundry facilities.

31410 Castaic Rd., Castaic (661) 295-1070

bit.ly/3vZ5mAz

Super 8 by Wyndham Santa Clarita

N/A

Free breakfast and Wi-Fi. Pet friendly.

17901 Sierra Highway, Santa Clarita (661) 252-1722

bit.ly/38OOkgQ

Santa Clarita Motel

N/A

Free Wi-Fi.

24971 Railroad Ave., Newhall (661) 259-2800

santaclaritamotel.findyourhtl.com

30 · S A N TA C L A R I TA VA L L E Y B U S I N E S S J O U R N A L

M AY 2022

Santa Clarita Stock Average Below you will find a list of local Santa Clarita-based or prominent Santa Clarita companies used for our averages. Each month we will take the average of all these stocks and show that number. Tracking that number from month to month will give you a window of how our local company’s stocks are performing. Last month the index was 6,467.47 and the average price per share was $215.58. This month the index is 5,489.68 down 977.79 or 15.1% for an average share price of $182.99.

Company

industry

ticker

APR. 4

MAY 2

Amazon

Retail

NASDAQ: AMZN

3,721.20

2,485.63

Bank of Southern California

Banking

OTC: BCAL

15.40

14.95

Bioventus

Biomedical

Nasdaq: BVS

13.63

12.03

Boston Scientific

Biomedical

NYSE: BSX

44.99

42.11

California Resources Corp.

Energy

NYSE: CRC

45.60

40.21

Carnival Corp.

Entertainment/leisure

NYSE: CCL

20.05

17.30

CBRE

Commercial real estate

NYSE: CBRE

91.73

83.04

Costco

Retail

NASDAQ: COST

575.57

531.72

Disney

Entertainment media

NYSE: DIS

137.00

111.63

Five Point Holdings

Home developer

NYSE: FPH

6.24

5.85

IQVIA holdings

Laboratory services

NYSE: IQV

240.31

217.99

ITT inc.

Aerospace/manufacturing

NYSE: ITT

76.05

70.22

KB Homes

Home developer

NYSE: KBH

32.74

32.43

Otsuka Pharmaceutical

Pharmaceutical

OTCMKTS: OTSKY

17.23

16.80

Quest Diagnostics

Laboratory services

NYSE: DGX

136.95

133.84

Six Flags

Entertainment/leisure

NYSE: SIX

42.51

32.87

Sodexo

Home/food services

OTCMKTS: SDXAY

14.82

15.00

Sonova Holdings

Biomedical equipment

OTCMKTS: SONVY

83.82

86.05

Tri Pointe Homes

Home developer

NYSE: TPH

20.50

20.67

Walmart

Retail

NYSE: WMT

151.01

152.99

Woodward

Aerospace/Manufacturing

NASDAQ: WWD

124.98

110.48

Auto Nation

Auto Dealers

NY: AN

98.84

115.91

Boeing

Aerospace

NY: BA

190.76

149.25

Comcast

Communications

NY: CMCSA

47.70

39.76

Home Depot

Retail

NY: HD

301.89

300.49

Kohl's

Retail

NY: KSS

60.34

57.88

Lennar

Home Builder

NY: LEN

82.33

76.49

Lowes

Retail

NY: LOW

202.40

197.73

McDonalds

Restaurants

NY: MCD

249.75

249.16

Textron

Industrial

NY: TXT

73.03

69.25

S A N TA C L A R I TA VA L L E Y B U S I N E S S J O U R N A L · 31

M AY 2022

Economic Development Corporation 26455 Rockwell Canyon Road | UCEN 263 | Santa Clarita, CA 91355 | (661) 288-4400 | www.scvedc.org

SCVEDC Honors ‘Power Brokers of 2021’ in Commercial Real Estate BY HOLLY SCHROEDER

To companies considering relocatPresident and CEO of the Santa Clarita ing to or expanding in the Santa Clarita Valley Economic Development Corp. Valley, as well as their brokers and site selectors, the SCVEDC team provides he Santa Clarita Valley Ecoconsultations and assessments that are nomic Development Corporation (SCVEDC) and the brokerage professional, unbiased and confidencommunity enjoy a natural partnership tial. Each year SCVEDC honors top comwith the common goal of attracting mercial real estate brokers active in businesses to the Santa Clarita Valley and helping growing companies already the Santa Clarita Valley at our annual Power Broker Breakfast. Along with located here expand into larger facilibrokers in attendance, civic leaders ties. and community representatives come When a company selects a new site out to celebrate the Power Brokers of location, they not only look at conthe Year as ranked by the Santa Clarita crete features such as space, facilities Valley Economic Development Corpoand growth opportunities, but also at ration. economic and demographic attributes The Power Brokers of 2021 represent such as the labor pool, population eight commercial real estate comcharacteristics, prevailing salaries and panies based both in and outside the educational resources. Santa Clarita Valley who represented SCVEDC provides authoritative data transactions in the SCV. by working with top researchers and The top brokers logged transacdata providers in the field of economic tions with a total footage of approxidevelopment. We not only release anmately 4M square feet. Their success nual forecasts and monthly updates, we also provide project-based regional reflects that the Santa Clarita Valley is a destination for a growing number data to help companies and brokers of businesses looking for land, modclose the deal.

ern facilities, and a business-friendly environment. In addition to the Power Brokers, SCVEDC also awarded “Transaction of the Year” to Oxford Properties and their purchase of Southern California Innovation Park. With an existing 14-building campus, situated on 118.5 acres of land, Oxford will begin immediately developing approximately 750k SF of new state-of-the-art soundstages. With the surge of film activity and demand for studio space at a premium, the addition of these 20 soundstages will help further solidify the Santa Clarita Valley as a premier filming location. To see the full list of our 2021 Power Brokers, look for our ad in last month’s issue of the Santa Clarita Valley Business Journal, or visit our websites blog at www.scvedc.org/blog . he SCVEDC team is proud to partner with the brokerage community to continue our mission of growing quality jobs in the Santa Clarita Valley. 

Econo Watch Santa Clarita Valley Q1 2022 Q4 2021 Commercial Vacancy Rates Office Space 22.7% 22.10% Industrial Space 1.10% 1.80% Total Marked Sq. Ft. Vacancy Percentage: Office Space - as a % of Vacancy Industrial Space - as a % of Vacancy

10.14% 89.86%

Building Permits

New Commercial/Industrial Building Permits Commercial Tenent Improvements/Alterations

Local Company Stock Prices California Resources Corp (CRC) Carnival Corp. (CCL) FivePoint (FPH) Mission Valley Bank (MVLY)

Mar ’22 44.73 20.22 6.11 15.15

Q1 2022 Sq Ft 2,843,265 25,203,813 28,047,078

9.97% 90.03%

Mar ’22 2 36

Feb ‘22 41.23 17.08 5.92 15.7

N/A N/A

Feb ‘22 Mar ’21 10 16

% Change 8.49% 18.38% 3.21% -3.50%

3 28

Six Flags * (SIX) Woodward (WWD)

43.5 124.91

43.66 121.95

-0.37% 2.43

Unemployment Rates Santa Clarita Palmdale Lancaster Glendale Los Angeles County State

Mar ’22

Feb ’22 % Change 5.6% 9.2% 9.3% 6.2% 6.1% 5.8%

-17.86% -19.57% -19.35% -20.97% -19.67% -15.52%

Housing Stats SCV Average Home Price SCV Average Condo Price SCV Home Sales SCV Condo Sales SCV Avg. # of Days on Market (SF) SCV Single Family Home Inventory

Mar ’22 915,600

Feb ‘ 22 898,800

Mar ’21 816,300

607,800 531 191 26 277

579,600 325 106 42 204

522,900 620 254 37 318

4.6% 7.4% 7.5% 4.9% 4.9% 4.9%

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Santa Clarita 25350 Magic Mountain Parkway, Second Floor | Santa Clarita, CA 91355 661-290-2991 · POOLESHAFFERY.COM SANTA CLARITA | PASO ROBLES | LOS ANGELES ORANGE COUNTY | SAN DIEGO

SCV Business Journal May 2022

Articles inside

Econowatch

Ken Keller: The Missing Piece Between Plan and Profits

Upcoming Events

Paul Butler: Building a Relationship and Listening

Paul Raggio: What’s the Value of Your Business?

Blackhall Studios Oscar Viewing Party

Celebrating SCV Businesses

2022 Job Killer Bills

The Hospitality Outlook for 2022

A Weekend Full of Local Hidden Gems

Business Councils

A Day at the Ranch with the ‘Big Birds’

Henry Mayo Newhall Hospital

CEO Spotlight: Robert Reyes

SCV Economic Development Corp