GPWeek

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Our Client Grand Prix Week Ltd Arguably the other success story of the 2008 Championship year. From its inception, GPWeek has delivered editorial to over 100,000 people each month on monday morning through it’s dedicated subscription base, and consistently achieving upwards of 100,000 readers to the the magazine each week.

No other motorsport publication can boast this delivery and loyalty of readers.


Formula 1/MotoGP/WRC news, coverage and opinion source every Monday

GPWEEK takes motorsport journalism and marketing firmly into the digital era,

A full-on ‘virtual’ magazine

to be accessed worldwide, within 24 hours of the end of any motorsport weekend

>> F1 NEWS

No breakaway threat over standard engines THE row over standardised engines in Formula 1 will not result in a manufacturer-led breakaway championship, according to McLaren CEO Ron Dennis. The Englishman reiterated at the Brazilian Grand Prix that Formula 1 needed to remember its core values as it strives to cut costs in the immediate future. “I think it’s just clear that something that’s important to Formula 1 is the values of Formula 1, the spirit of Formula 1 but at the same time we have

a deep and very considered responsibility to Formula 1 and that means we have to really get costs in control at a time when the whole world is in a very difficult economic position.” Ferrari Team Principal Stefano Domenicali agreed with his counterpart and stated that the sport had to remain committed to the pursuit of technical excellence. In the days leading up the Brazilian Grand Prix, the Ferrari board had announced that it would be forced to re-consider

its continued participation in Formula 1 should the sport switch to standardised engines. “In my view, we need to take everything as a package,” he said. “We are speaking of a sport, of a business, of a sport related to technology, a sport related to the show and within all this framework we need to take the right action at this moment, considering what is going on around us in terms of the economic situation.” With the FIA seemingly

intent on pushing forward with plans to introduce standard engines to Formula 1 if FOTA does not manage to convince the governing body of a better way of reducing costs with regard to engines, there have been increasing threats from the engine manufacturers over their potential withdrawal from Formula 1. However, when asked by GPWeek if the manufacturers might consider setting up a breakaway championship which did extol the virtues of the Formula 1 in which

they wished to race, Dennis was adamant that no such thoughts had been raised and that FOTA was only committed to finding a solution with the FIA. “It’s a very controversial question which I doubt you seriously expect me to answer,” he retorted. “We’ve made it very clear that the teams have a very clear objective which is to act in a unified manner and a measured way for the benefit of Formula 1 and we will do that and we’re very, very

aware of everybody’s wishes, and we’re trying to address those wishes and work with everybody that’s involved in the process.” “So to ask such a controversial question and expect to receive anything other than the answer I’ve given is, I don’t think, realistic. There is no contentiousness in what we’re trying to achieve. “We’re trying to achieve meaningful cost-cutting and trying to do it in a way that still holds the values of Formula 1 and still presents

to all the teams the right level of challenge that Formula 1 should represent.” The concept of a breakaway championship is not new, however. The engine manufacturers were, at one point at the turn of the millennium, united under the umbrella of the GPMA in an attempt to force change from a commercial perspective in Formula 1. There existed at the time a very real threat of those manufacturers breaking away and forming a rival championship to Formula 1.

If the threat existed for commercial reasons, there is every reason to suppose that such a threat might exist for technical and sporting reasons as well. If the manufacturers lose their reason for racing in Formula 1 through the introduction of standardised engines, a final resort of a breakaway championship in which the manufacturers called the shots is a notion that has been mooted before, and could very well be mooted again.

NEXT WEEK

Don’t miss the Grand Finale issue of GPWEEK for 2009, including: The Best and Worst of 2008 in F1, MotoGP, WRC AND The GPWEEK Awards – as voted for by the stars of F1, MotoGP and WRC. Are you registered for our weekly ‘alert’ email? It’s easy – just register via our home page (www.gpweek.com) and we alert you every time a new issue of GPWEEK is published.

enabling the best in analysis, comment and opinion, from a fresh, independent perspective, of the three most important and supported motorsport formulae in the world . Its editorial is fashioned around the stunning photography of Sutton Images


GP WEEK is accessible & FREE

to a growing global motorsport audience – 100,000+ unique readers already and expected to grow into the hundreds of thousands as awareness of GP WEEK continues to grow internationally. The average visits per reader to GPWEEK is 2.8 times per issue – So it is read from cover to cover. GPWEEK surpasses all printed media with peaks of around 4 million pages being read weekly. thats an average of 11.2 million

pages read each month.

Readership Growth 2008 120000

100,000

GP WEEK is available every Monday

80000 60000 40000

SUBSCRITION STATISTICS 20000 ALONE 0

Mar Apr May Jun Jul Aug Sep

morning in European time zones, breakfast-time in the USA and South America, lunch-time in the Middle East


GPWEEK has brought a global marketing opportunity to advertisers, sponsors and marketers. It’s the new-world advertising medium of the 21st Century.

AUDIANCE REACH

GPWEEK is now read in over 85 countries

Those who Read GPWEEK

Most of the key business people within F1, MotoGP, WRC and top line motorsport, to those true motorsport aficionados giving GPWEEK an extencive and discerning audaince reach.


EVERY MONDAY – AROUND THE MOTORSPORT WORLD F1 >> MotoGP >> WRC

week.com Issue No 14 Monday JUNE 09, 2008

CONTENDER

Kubica's debut win sets up title talk

DANI'S

DOMINATION EVERY MONDAY – AROUND THE MOTORSPORT WORLD F1 >> MotoGP >> WRC

Mikko’s

week.com Issue No 015

Monday june 16, 2008

Turkish Delight Plus!

Audi wins epic Le Mans

Ove Andersson 1938-2008

Motorsport journalism at its best


Top Brand Marketing Through the delivery of editorial for F1, MotoGP and the WRC Championships from some of the most respected journalists in the industry. GPWEEK delivers any brand message to it’s readers with a Global Brand markeitng impact

An established medium delivering a descerning audiance to your marketing campaign


A truely cost effective solution GPWEEK delivers far beyond the capabilities of printed media for commercial partners in todays multi-media markets. • Advertising rates do not incure paper costs • Distribution of 100,000 copies each month IS 100,000 copies read • NO RETURNS of unsold copies from the retailers • GPweek can confirm through data capture its readership

FUL GRE

Informing audiance destroy single do


2009 is going to be an exciting year for advertisers through GPWEEK. Going that extra bit LLY further GPWEEK is able to deliver more effective EEN communication solutions through the delivery of rich media to personalised content areas that will ensure g a global e without their messages form part of the readers experience

ying a tree to it!



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