An illustrated visual identity studio: Giardini Botanici Hanbury
Isia Urbino Scuola di Progettazione grafica ed editoriale
Diploma Accademico di II livello Grafica delle immagini/Illustrazione a.a. 2013/2014
Student: Silvia Robertelli Professor: Beppe Chia
Giardini Botanici Hanbury
Is it possible to generate a coherent and recognizable visual identity through illustration, afar from strongly codificated forms?
Giardini Botanici Hanbury historical botanic garden predominant feature of acclimatization La Mortola, Ventimiglia (IM) surface: 18 hectares
Mentone, France
9 hectares: botanic garden 9 hectares: semi-natural reserve Ventimiglia, Italy
GBH history:
1867
Thomas Hanbury buys the ancient Lanteri’s estate
1872
first opening to the public
1907
Thomas Hanbury dies; his son Cecil with his wife Dorothy carry on his endeavour
1939-1945
World War II causes huge damages
1960
Italian State buys GBH
1987
GBH are entrusted to University of Genova
Giardini Botanici Hanbury historical, architectural, multicultural, archeological importance
botanical, biological, landscape, geological, didactical and scientific importance
Giardini Botanici Hanbury The external entrance
Current communication materials
UniversitĂ degli Studi di Genova Centro Universitario di Servizi
Regione Liguria Area Protetta Regionale
Giardini Botanici Hanbury
Elements of an illustrated visual identity
Logotype
Pictogram
Acacia hanburyana
Current Logotype
Typography and Calligraphy
Original GBH sign from the ‘20s
Typography and Calligraphy
Scala
Regular / Italic / Bold / Bold Italic
by Martin Majoor, 1990 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut in luctus leo. Donec vulputate ultricies tortor, vel sagittis quam posuere ut.
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Typography and Calligraphy
Colors and techniques
Colors and techniques
Textures
Illustration
Illustration
Illustration
Illustration
Illustration
Illustration
Illustration
Illustration
Examples of co-existance of illustrated elements in a layout
Examples of co-existance of illustrated elements in a layout
Examples of co-existance of illustrated elements in a layout
thank you