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artigos - Inova??o e Mulheres
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MARKETING INNOVATION: Prudential launches Women & Finance service Life Insurance International London:Sep 2005. p. 4
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Gap's New Chain Store Aims at the Fashionably Mature Woman Eric Wilson. New York Times (Late Edition (east Coast)). New York, N.Y.:Aug 24, 2005. p. C.1
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Razor companies roll out more options for women:[Home Edition] DON FERNANDEZ. The Atlanta Journal - Constitution Atlanta, Ga.:Aug 12, 2004. p. D.8
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This Volvo Is Not A Guy Thing; The company turns to women to learn how to make the ideal car -- for everyone Adam Aston in New York with Gail Edmondson in Geneva. Business Week New York:Mar 15, 2004. Iss. 3874, p. 84-86 Innovators Time 100: The next wave: Giving women their wings Sandy M Fernandez. Time New York:Jan 22, 2001. Vol. 157, Iss. 3, p. 61 (1 pp.)
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MARKETING INNOVATION: Prudential launches Women & Finance service Life Insurance International London:Sep 2005. p. 4 Document types:
Marketing and promotion
Section:
News Brief
Publication title:
Life Insurance International. London: Sep 2005. pg. 4
Source type:
Periodical
ISSN/ISBN:
0956327X
ProQuest document ID: 901431641 Text Word Count
158
Document URL:
http://proquest.umi.com/pqdweb? did=901431641&Fmt=3&clientId=22227&RQT=309&VName=PQD
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Full Text (158 words)
Copyright Lafferty Ltd. Sep 2005 US company Prudential Financial has added a new section, Women & Finance, to its corporate website, aimed at providing information and tools that address the unique financial issues faced by women. "Our research has shown that women are aware of the need to secure a comfortable retirement, invest properly, look at their finances and take responsibility," said Maria Umbach, vice-president of life product marketing for Prudential. "But overall, their actions are not matching where they think they need to be - there's a gap." The Women & Finance section of the site includes information to assist women to prepare financially for and live in various life stages, including single professional, single parent, growing family, post-divorce or loss issues approaching retirement and retirement. The site contains interactive guides and worksheets that provide insight into an individual's financial situation and an outline of what needs to be considered to reach future financial goals. Copyright: VRL Publishing Ltd. All rights reserved
Document 2 of 5
Gap's New Chain Store Aims at the Fashionably Mature Woman Eric Wilson. New York Times (Late Edition (east Coast)). New York, N.Y.:Aug 24, 2005. p. C.1 Subjects:
Chain stores, Retail stores, Clothing, Women, Baby boomers
Locations:
West Nyack New York
Companies:
Forth & Towne (NAICS: 448140 ) , Gap Inc (Ticker:GPS, NAICS: 448110, 448120, 448130, Duns:04-862-6915 )
Author(s):
Eric Wilson
Document types:
News
Dateline:
WEST NYACK, N.Y., Aug. 23
Section:
C
Publication title:
New York Times. (Late Edition (East Coast)). New York, N.Y.: Aug 24, 2005. pg. C.1
Source type:
Newspaper
ISSN/ISBN:
03624331
ProQuest document ID: 886061741 Text Word Count
1418
Document URL:
http://proquest.umi.com/pqdweb? did=886061741&Fmt=3&clientId=22227&RQT=309&VName=PQD
Abstract (Document Summary)
Gary Muto, a 17-year veteran of Gap, who was named president of the Forth & Towne brand in April, said in an interview that Gap holds 8 percent of the apparel market for shoppers under 35, compared with 3 percent for shoppers over 35. ''They have the highest mean income and spend the most on apparel, and they are underserved,'' Mr. Muto said. Austyn Zung, senior vice president for design at Forth & Towne, who formerly worked for Oscar de la Renta, said that her target customers were so varied that she designed for different tastes, but with a common fit. Forth & Towne's biggest innovation is to scale its sizing based on a fit model who is a size 10, rather than the
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industry standard of 8. Its sizes range from 2 to 20, whereas Gap stocks only to size 16. Forth & Towne stores have four sections, all aimed at those over 35. (Photo by Suzanne DeChillo/The New York Times)(pg. C1); Forth & Towne offerings include the Gap Edition line, based on the company's sportswear classics. (Photo by Suzanne DeChillo/The New York Times); This skirt is being offered to shoppers at the first Forth & Towne store, in the Palisades Center in West Nyack, N.Y. (Photo by Suzanne DeChillo/The New York Times)(pg. C3) Full Text (1418 words)
Copyright New York Times Company Aug 24, 2005 For the millions of American women over 35 who face the conundrum each morning of a closet full of clothes but nothing to wear, there is little solace to be found at the vast Palisades Center mall here. With nearly 300 stores and more than half of them aimed at teenage consumers, this temple of consumerism in Rockland County, about 25 miles north of Manhattan, is full of clothes, but for women of a certain age, many find little to buy. ''These stores are for skinny little girls,'' said Irene Giachetti, of New City, N.Y., as she was tugged at by her teenage son on a back-to-school shopping mission. ''It's very difficult to find anything for me.'' So it is with considerable interest in the retail industry that Gap Inc., the nation's largest chain of clothing stores, chose the Palisades Center to introduce a new chain yesterday aimed at that unwieldy and indefinable category known as grown-ups. These are customers who are past any longing for shrunken polo shirts and low-slung denim styles ubiquitous at youth-oriented stores like Abercrombie & Fitch, yet consider themselves too hip for conservative stores like Ann Taylor or Talbots, and too frugal to pursue the elitist designs that make up that minuscule slice of apparel known as high fashion. The new chain, Forth & Towne -- poetically sandwiched at the mall between branches of Forever 21 and Justice: Just for Girls -- is aimed at a market that might be called the new forgotten woman. Even though women of the baby boom, now age 41 to 59, accounted for 39 percent of women's apparel purchases last year, shoppers who are much younger, 11 to 30, enjoy nearly five times the retail options, according to industry figures. ''Retailers have been looking for growth for the past several years, but frankly, they've been looking in all the wrong places,'' said Marshal Cohen, chief industry analyst of the NPD Group, a market research company. ''Department stores had given up on this customer to chase after the youth market, and while 40 may be the new 20, these women want to dress differently.'' Baby boomers spent $42.7 billion on apparel last year, compared with teenagers who spent $20 billion, Mr. Cohen said. Sabrina Sanchez, 50, of Orange County, N.Y., who is trim, but not petite, complained that most stores aimed at women her age stocked clothes designed for larger women, based on national size averages. ''I find that clothes are either too mature or too youthful, although Ann Taylor Loft might have a few things,'' she said. ''But you don't want to look too matronly.'' The new Forth & Towne stores -- 4 more will be opened in malls in the Chicago area beginning next week, 5 more in 2006 and 20 in 2007 -- represent the first of several retail spin-offs being developed by fashion companies to cater to older customers. Others include an unnamed project from American Eagle Outfitters and the Ruehl stores of Abercrombie & Fitch. That trend is largely inspired by the success of Chico's, a rare example of a primarily mall-based retailer that has tapped into the boomer market, surpassing $1 billion in sales by catering to mature women with loose, colorful, easy-to-match separates. Although baby boomers came of age in the Gap jean jackets and khaki pants, which the chain has sold since its founding in 1969, they have drifted away from the brand as they have aged. Susan Benedetto, 47, of Middletown, N.Y., who was shopping at the mall for school supplies at an Apple store for a son in college, said that she had bought only T-shirts from the Gap in recent seasons. ''Everything is geared toward younger women,'' she said.
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Gary Muto, a 17-year veteran of Gap, who was named president of the Forth & Towne brand in April, said in an interview that Gap holds 8 percent of the apparel market for shoppers under 35, compared with 3 percent for shoppers over 35. ''They have the highest mean income and spend the most on apparel, and they are underserved,'' Mr. Muto said. It is a generation that encompasses an expansive range of ages, body types and tastes, with perhaps the only common characteristic being that they are not typically driven by the same impulses as teenage consumers, the live-or-die pursuit of the latest trend. Forth & Towne is described by Gap executives as a destination for all women over 35: working women, soccer moms, grandmothers, suburbanites and city dwellers. ''These women come in all shapes and sizes,'' Mr. Muto said. ''They want stylish clothes that are age appropriate; they want an easy shopping experience'' When research showed Gap executives that women over 35 cannot be easily categorized because of their eclectic tastes and lifestyles, the company came up with the idea of stocking its stores with four different brands, one in each corner, that address different customer profiles. Career women who might shop at Ann Taylor or Banana Republic will find similar styles at the front of the 8,000-square-foot Forth & Towne, under the label Allegory, including $48 purple and pink merino wool sweaters and structured jackets, skirts and coats. A second label, Vocabulary, is more like Eileen Fisher and Chico's, with forgiving oversized knit sweaters and a chunky knit flecked oatmeal cardigan at $128. More casual looks hang in the back of the store, under the name Gap Edition, based on the company's sportswear classics, including jeans and $98 cotton rain jackets in purple, pink and khaki. Prize, the trendiest label, includes a pleated black satin skirt with a grosgrain ribbon waistband, $78, several satin flounce skirts, an $88 plum velvet blazer and a range of lace-trimmed transparent tops. Austyn Zung, senior vice president for design at Forth & Towne, who formerly worked for Oscar de la Renta, said that her target customers were so varied that she designed for different tastes, but with a common fit. Forth & Towne's biggest innovation is to scale its sizing based on a fit model who is a size 10, rather than the industry standard of 8. Its sizes range from 2 to 20, whereas Gap stocks only to size 16. Margaret Mager, a managing director of Goldman Sachs, who toured the prototype store Tuesday during previews for retail analysts and the press, and is also a member of its target audience, said she was pleased with the selections. ''It is like four stores in one,'' Ms. Mager said. ''Instead of trying to target too narrow a customer, what they've done is develop a store that has four different ideas that can work for any one customer, because no one is that narrow in what their needs are. '' Banc of America Securities issued a research report describing the Forth & Towne concept as novel, ''but perhaps uneven.'' ''We think the collections are a little hit and miss and are likely to take a while to work out the kinks,'' the report continued. ''Also, with 90 percent of the price points under $100 -- in a store that includes outerwear and blazers -- not everything may offer the quality the shopper expects.'' Analysts also said that because of the slow introduction of the Gap's latest brand -- in addition to Gap stores, the company owns Banana Republic and Old Navy -- Forth & Towne will have little impact on the company's stock, which has fallen about 7 percent this year. And as an indication of the degree of skepticism that some members of its target audience hold for the company's approach to mature consumers, a blogger in Chicago noted on April 21, the day Gap disclosed the name of its new chain, that Forth & Towne could be called F.A.T. for short. ''Let people think what they think,'' Mr. Muto said. ''We believe we have an exciting, unique concept these women haven't seen before.'' [Photograph] Forth & Towne stores have four sections, all aimed at those over 35. (Photo by Suzanne DeChillo/The New York Times)(pg. C1); Forth & Towne offerings include the Gap Edition line, based on the company's sportswear classics. (Photo by Suzanne DeChillo/The New York Times); This skirt is being offered to shoppers at the first Forth & Towne
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store, in the Palisades Center in West Nyack, N.Y. (Photo by Suzanne DeChillo/The New York Times)(pg. C3) [Graph] ''Generational Retailing'' Chains aiming at baby boomers have continued to open new stores. Graph tracks the opening of new stores, since 2001, for: TALBOTS ANN TAYLOR CHICO'S (Source by the companies)(pg. C3)
Document 3 of 5
Razor companies roll out more options for women:[Home Edition] DON FERNANDEZ. The Atlanta Journal - Constitution Atlanta, Ga.:Aug 12, 2004. p. D.8 Subjects:
Women, Innovations, Brands, Shaving & shavers
Author(s):
DON FERNANDEZ
Document types:
Feature
Section:
Features
Publication title:
The Atlanta Journal - Constitution. Atlanta, Ga.: Aug 12, 2004. pg. D.8
Source type:
Newspaper
ISSN/ISBN:
15397459
ProQuest document ID: 677401821 Text Word Count
422
Document URL:
http://proquest.umi.com/pqdweb? did=677401821&Fmt=3&clientId=22227&RQT=309&VName=PQD
Abstract (Document Summary)
Gillette's Venus Divine, which arrived in stores early in the spring, is the distaff equivalent of the M3Power for men --- without the vibration --- and the shaving king still offers the SensorExcel for Women. Rival Schick offers the popular Intuition and Silk Effects. Before 1992, the common protocol for razor manufacturers was to take a man's disposable razor, paint it pink and hand it to the ladies. That year, Gillette debuted the Sensor for Women, which came with an easier to grasp flat handle. Photo The razor head of the Schick Intuition is surrounded by a moisturizing pad. / CHRIS HUNT / Staff Photo Schick Intuition women's razor. / CHRIS HUNT / Staff Full Text (422 words)
(Copyright, The Atlanta Journal and Constitution - 2004) Rip it, burn it, wax it, shock it or shave it. While men's efforts at hair removal are fairly straightforward, the process is far more tangled for women. From waxing to electrolysis and other types of tortures such as scalding depilatory creams, women have far more --- at least socially acceptable --- hair-removal options than men. Nevertheless, 80 percent of women still perform the long blade stroke on the side of the bathtub. Who wears short shorts, indeed. And while men may be the focus of all the fun shaving toys, women are far from being ignored.
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Gillette's Venus Divine, which arrived in stores early in the spring, is the distaff equivalent of the M3Power for men --- without the vibration --- and the shaving king still offers the SensorExcel for Women. Rival Schick offers the popular Intuition and Silk Effects. "We finally woke up and said that's a lot of women shaving," said Glennis Orloff, Schick program director of new products who invented the Intuition. "This was the first time we developed a razor for women and launched it in their market." Intuition has stirred somewhat of a sensation. The razor head is surrounded by a moisturizing pad of sorts, which creates its own lather. This is quite a switch from the sexist shaving days of yore. Before 1992, the common protocol for razor manufacturers was to take a man's disposable razor, paint it pink and hand it to the ladies. That year, Gillette debuted the Sensor for Women, which came with an easier to grasp flat handle. "The handles are ergonomically designed for better gripping," said Gillette spokesman Eric Kraus. "The blades are much more advanced. There's additional lubricating and moisturization." And while men may shave more often, women win for the sheer amount of skin. "Women shave seven times the surface area that a man does," Kraus said. "Men view it as a skill, women view it as a chore. They are basically contortionists when they're shaving. It's a totally different experience." These new devices are quite the evolution from the infamous Flicker, unveiled in 1971. However, some ladies still prefer the classics. Courtney Hendrix, 37, of Atlanta uses pink Gillette for Women disposables and a bar of soap. "They're like 400 for a dollar," she said. "At the end of the day it's all just a razor." [Illustration] Photo The razor head of the Schick Intuition is surrounded by a moisturizing pad. / CHRIS HUNT / Staff Photo Schick Intuition women's razor. / CHRIS HUNT / Staff
Credit: STAFF
Document 4 of 5
This Volvo Is Not A Guy Thing; The company turns to women to learn how to make the ideal car -- for everyone Adam Aston in New York with Gail Edmondson in Geneva. Business Week New York:Mar 15, 2004. Iss. 3874, p. 84-86 Subjects:
Automobile industry, Innovations, Product design, Automobile shows, Women
Classification Codes
9175, 8360, 7500
Locations:
Sweden
Companies:
Volvo AB(Ticker:VOLVY, NAICS: 336111, 336120, Duns:35-000-0337 )
Author(s):
Adam Aston in New York with Gail Edmondson in Geneva
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Document types:
News
Section:
Design: Automobiles
Publication title:
Business Week. New York: Mar 15, 2004. , Iss. 3874; pg. 84
Source type:
Periodical
ISSN/ISBN:
07398395
ProQuest document ID: 645321111 Text Word Count
921
Document URL:
http://proquest.umi.com/pqdweb? did=645321111&Fmt=3&clientId=22227&RQT=309&VName=PQD
Abstract (Document Summary)
Volvo is trying to bridge the gender gap with a concept car unveiled at the Geneva Auto Show on Mar. 2. Shaped by all-female focus groups drawn from Volvo's workforce, the two-door hatchback, dubbed Your Concept Car, attracted a big, spirited crowd in Geneva. Its gull-wing doors - which resemble the line of a bird's extended wings - are there as much for convenience and accessibility as for design chic. A button on the key fob raises the whole chassis a few inches to meet the driver, just as the upper door lifts hydraulically and the sill - the lower part of the door - slides under the car. The oversize opening makes stepping in and out a breeze. The 215-horsepower, 5-cylinder, near-zero-emissions gas engine, shuts off when not in motion and then fires up instantly with the help of an electric motor. This delivers a 10% boost in mileage. Full Text (921 words)
Copyright 2004 The McGraw-Hill Companies, Inc. Burning rubber. Roaring engines. Grease and gas. Cars are a guy thing, right? The industry sure seems to thinks so. Auto ads tend to emphasize big, fast models, usually driven by a man -- with a woman at his side, if at all -- over user-friendly touches such as ergonomic seats. It's no surprise the crowd that designs, develops, builds, and sells autos remains a boys' club. Yet on the other side of the sales desk, women sway a disproportionate share of car sales. According to industry studies, women purchase about two-thirds of vehicles and influence 80% of all sales. It's this gender gap that Volvo is trying to bridge with a concept car unveiled at the Geneva Auto Show on Mar. 2. Shaped by all-female focus groups drawn from Volvo's workforce, the two-door hatchback was created by an all-woman management team. Dubbed Your Concept Car, or YCC, the resulting show car cost some $3 million to design and build and is packed with thoughtful design twists that attracted a big, spirited crowd in Geneva. "We found that by meeting women's expectations, we exceeded those of most men," said Hans-Olov Olsson, president and CEO of Volvo Cars, a unit of Ford Motor Co. There's no guarantee the YCC will ever make it to a showroom. The auto industry uses concept cars as test beds for designs and technical innovations, and to gauge the public's reactions. Packed as it is with the latest gizmos, the YCC would be expensive: Volvo estimates a road version would cost about $65,000 and compete with luxury coupes built by the likes of Audi and Mercedes. More James Bond than Soccer Mom, the YCC may just create enough buzz to hit the roads. Its gull-wing doors -- which resemble the line of a bird's extended wings -- are there as much for convenience and accessibility as for design chic. A button on the key fob stirs the YCC to life, raising the whole chassis a few inches to meet the driver, just as the upper door lifts hydraulically and the sill -- the lower part of the door -- slides under the car. The oversize opening makes stepping in and out a breeze, says Maria Widell Christiansen, the YCC's design manager. And because they're motor-driven, "the driver doesn't even need to touch the car to get in," she adds. This hands-off approach is deliberate and consistent. Rather than a dirty, tough-to-unscrew gas cap, the YCC borrows a technology from race cars: When the gas button is pressed in the cockpit, a ball valve on the outside of the car rotates, exposing an opening for the fuel pump. Ditto for windshield-wiper fluid. Body panels are lowmaintenance, too. Clad in a nonstick paint, they repel dirt. SMART PARKING. Much of the advanced technology in the YCC is hidden from view. Women in Volvo's focus group weren't willing to give up power but wanted cleaner, more efficient performance. Hence the 215horsepower, five-cylinder, near-zero-emissions gas engine, which shuts off when not in motion and then fires up instantly with the help of an electric motor. This delivers a 10% boost in mileage, says Olsson. There's also a nifty parallel-parking aid. When the car is aligned in front of an empty spot, sensors can confirm that, yes, it's big enough. Then, while the driver controls the gas and brake, the system self-steers the car into the spot.
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In the cockpit, the design team focused on ergonomics and styling. "Access for women, in particular, can be difficult," says Jennifer Stockburger, an automotive-test engineer at Consumer Reports, who has been testing vehicle ergonomics into her ninth month of pregnancy. For small women, especially, "reaching out to shut a heavy door, or adjusting pedals, can be tough." To tailor the cockpit to drivers, the YCC team developed and applied for a patent on the Ergovision system. At a dealership, the driver's body is laser-scanned in a booth. Volvo then calculates optimal positions for the seat belt, pedals, headrest, steering wheel, and seat, all of which is saved in the key fob. Each driver is "automatically custom-fitted" when they get in the car, says Camilla Palmertz, YCC's project manager. Whether or not the YCC is eventually built, some of its design innovations are likely show up in future Volvo models, says Olsson. The concept car will make its U.S. debut on Apr. 7 at the New York International Auto Show. And no doubt plenty of gearhead guys will be there to admire its feminine wiles. (available online) By Women, For All Designed by a five-woman team, Volvo's YCC show car is packed with features any driver can love. NO-TOUCH DOORS Press a key fob, and the gull-wing doors lift automatically. EASY ENTRY As the gull wings rise, the door sill retracts, the car lifts up 3 in., the steering wheel pulls in, and the seat slides back, making a wide path in. GOOD-BYE, GAS CAP Adapted from race-car technology, a ball valve rotates to expose a hole for a gas pump nozzle. EASY CARE Clad in no-stick paint, the body panels repel dirt. Seat covers can be removed, washed, and customized. SAFER SIGNALS When braking hard, extra panels of LEDs fire up, boosting the brake lights' intensity. HAIR-FRIENDLY HEADRESTS An open area leaves room for a ponytail, and__improves whiplash protection. [Illustration] Photo: Photograph: EASY DOES IT: Press a button in the cockpit, get out, insert gas pump nozzle -- you'll never unscrew a gas cap again
Credit: Adam Aston in New York with Gail Edmondson in Geneva
Document 5 of 5
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Innovators Time 100: The next wave: Giving women their wings Sandy M Fernandez. Time New York:Jan 22, 2001. Vol. 157, Iss. 3, p. 61 (1 pp.) Subjects:
Entrepreneurs, Travel, Web sites, Women, Innovations
People:
Hannon, Evelyn
Author(s):
Sandy M Fernandez
Document types:
Feature
Publication title:
Time. New York: Jan 22, 2001. Vol. 157, Iss. 3; pg. 61, 1 pgs
Source type:
Periodical
ISSN/ISBN:
0040781X
ProQuest document ID: 66826692 Text Word Count
349
Document URL:
http://proquest.umi.com/pqdweb? did=66826692&Fmt=3&clientId=22227&RQT=309&VName=PQD
Abstract (Document Summary)
[EVELYN HANNON] vets and edits every tip herself, as well as chasing down in-the-know sources like frequent-flying businesswomen and savvy flight attendants. Her feel for good info comes from years of travel and memories of her first solo trip, taken after her divorce, at age 42. She recalls her heart's pounding the first time a strange man followed her down a street, and sobbing at her first solo sunset. "I married at 19 and had always traveled with my husband," she says. Full Text (349 words)
Copyright Time Incorporated Jan 22, 2001 WHEN EVELYN HANNON decided at age 57 that she wanted to create an online travel guide, she had no market research and didn't know the difference between e-mail and a website. What Hannon had was a hunch: beyond the walls of her Toronto high-rise, she sensed a world of female wannabe adventurers eager for women's real-life travel information. "If you need to find a good doctor or a safe hotel, you ask the women," she says. "I wanted to begin a network around the world that would help each other to travel." Her result is journeywoman.com, an award-winning site that has become a nerve center for the booming numbers of women who are leaving their menfolk home and instead traveling either with girlfriends or solo. "These are people who say, 'I want to go, but fm a little worried. I could use some assistance,'" says Hannon. So far, the site, which has a growing number of imitators, has offered close to 1 million visitors everything from country-specific advice on dress and customs to names of woman-friendly restaurants-all compiled by women who live in the region or travel to it. Leery of wearing a chador? The guide will tell you where you can get away with a long coat. Visiting rural Turkey? Know what time the sun goes down, so you won't get caught on empty streets at night. Hannon vets and edits every tip herself, as well as chasing down in-the-know sources like frequent-flying businesswomen and savvy flight attendants. Her feel for good info comes from years of travel and memories of her first solo trip, taken after her divorce, at age 42. She recalls her heart's pounding the first time a strange man followed her down a street, and sobbing at her first solo sunset. "I married at 19 and had always traveled with my husband," she says. "I thought, How am I going to do this by myself?" Today Hannon can handle much rougher stuff. Her tip for dealing with the exotic bouquet of some foreign toilets? Dab menthol lip balm under your nose and journey on. Copyright Š 2005 ProQuest Information and Learning Company. All rights reserved. Terms & Conditions
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