GAMIFICATION AT WORK

The gamification at work (2019) survey by TalentLMS reports the following key findings:

33% 78% 83% 89% 89% of employees would like more game experiences in their training describe that having gamification in the recruitment process would make the company more desirable of employees feel more motivated after receiving a gamified training of employees report that they would feel more motivated if their work was gamified

Many companies use gamification for game-based learning and training. However, the applicability of gamification extends beyond just training, and includes the entire lifespan of the employee’s work journey.

There are many well-known gamification examples in the workplace, while many have yet to be applied to the service industry, these clearly show a trend towards employee retention and engagement through gamification.

French Postal Service: Jeu w Academy

The postal service was losing about 25% of its new hires. They launched their academy which gave potential workers a chance to experience the life of a postal carrier during a one-week training. The experience included real life events such as waking up early and negotiating day to day challenges. As a result, their turnover decreased to 8%.

Marriott Hotel: My Marriott Hotel

My Marriott hotel is a game experience that is designed to introduce potential candidates to a career in the hospitality industry. Played via Facebook by potential candidates, players take on the role of kitchen managers where they must first design the kitchen with the right equipment, then staff the kitchen with the right workers, ensure all the food orders are fulfilled on time, and exchange workers for breaks, or ending shifts.

Microsoft Staffers: Language Localization

As a worldwide company, Microsoft must localize its various products. However, their goal was for their localization efforts to be managed by a single team. To address this, they created a language quality game that prompts employees to view screen orders and to check the translation accuracy. The game was so effective that 4,500 employees were able to review 500,000 documents.

Is gamification right for your engagement strategy?

To determine if gamification is the right engagement strategy for your business we recommend this simple checklist, if you can answer yes to all of these questions, gamification can help you with engagement.

Do you currently pay your service workers a living wage?

Do you offer health care benefits to your service workers?

Do you attempt to be fair with the number of work hours and the roles each service worker has to do?

These questions 1 to 3 are foundational, without these cornerstones in place no matter what you try and do in terms of engagement will only go so far. If you answer yes to all these questions, then you might be ready for gamification. Once these foundations are in place, then, what else are you looking to achieve?

Do you need a better and bigger pool of potential workers?

Do you want to have long term committed employees?

Do you struggle with retention?

Do you wish to optimize your onboarding process?

Do you want employees to become ambassadors or even evangelists of your brand?

If the answer is yes to any of these questions, then gamification might be right for your business. Contact us to discuss and explore the opportunities that exist for your business operations.

At the end of the day, it doesn’t have to be all about work and no play!