About the Authors:

Simon Elliot

Managing Partner & Co-Founder

Simon Elliot is Managing Partner and co-founder of boutique consulting and advisory firm, 4xi Global Consulting. He is the Chair of WORKTECH Academy for North America, a Fellow of the Institute of Directors (London) and considered a global thought leader in the future of work and how we’ll work tomorrow.

Now based in the San Francisco Bay Area, Simon has lived, worked, and traveled globally having visited 6 or the 7 continents and led business and projects in the UK, Northern Europe, Australasia, Asia, South, and North America.

Alyea Sandovar Director

Tint Hue

Alyea is a gamification and play consultant helping businesses increase conversions with employees and customers in the entire CX, EX journey from discovery to brand ambassadorship.

Alyea helps organizations build meaningful engagement through gamification consultation, gamification workshops, play testing & research. She is also the founder of the Playful Creative Summit and consults as the COO for Peekabond, an app for global families.

She is a global citizen, from Colombia, has lived in Paris, Buenos Aires, Houston, San Francisco, Indonesia, and Amsterdam. She currently spends her winters in Lisbon, Portugal. Alyea holds a M.A in Clinical Psychology, a M.A in Human Organizational Systems, and a Ph.D. in Game Production.

4xi Global Consulting & Solutions

4xi is a boutique advisory and consulting firm focused on the Human Experience (HX) in the Away from Home markets – people at work, in education, at rest, and at leisure. 4xi is a unique collective of senior industry leaders from both the client-side and operator-side of the business supporting Client Organizations, Service Providers, Innovators, and Accelerators transforming their experience offering and making a greater impact through a people-first approach to service and business.

PUBLISHER

Simon Elliot

EXECUTIVE TEAM

Simon Elliot

Managing Partner & Co-Founder

Barbara Boden

Managing Partner & Co-Founder

Tony Johnson

Leadership Advisory Council

Chief Experience Officer (CXO)

Marketing

Dina O’Reilly Strategic Partnerships & Project Management Office

Hannah Spearman Graphic Design & Creative Services

This publication was published by 4xi Consulting. For more information about 4xi Consulting, please visit us at www.4xiconsulting.com, email us at hello@4xiconsulting.com.

All rights reserved 2023©

NO PART OF THIS PUBLICATION MAY BE REPRODUCED WITHOUT THE EXPRESS WRITTEN CONSENT OF THE PUBLISHER.

Evolving Experiences© is focused on transforming the Human Experience (HX), and business performance through Employee (EX) and Customer experience (CX).

EMPLOYEE EXPERIENCE STRATEGY: Creating an EX strategy hand in hand with your business; imperative, sharing, learning, teaching, and tools.

CUSTOMER EXPERIENCE STRATEGY: Focus on your customers and their needs, and how do you drive optimum levels of experience, satisfaction and loyalty.

CULTURE CHANGE: Embracing a human experience, people-first approach requires engagement and winning hearts and minds.

TRAINING & PLAYBOOKS: Feet on the ground practical training and support for your team, and the materials that memorialize the strategy.

MEASUREMENTS OF SUCCESS: No program can be successful without the correct measurements and data that align with your imperatives.

Contact Us to learn more: hello@4xiconsulting.com